Information Display Method, Device, Electronic Device and Storage Medium

Abstract

The present disclosure relates to an information display method, apparatus, electronic device, and storage medium. The method includes: displaying a video playback page; in response to a target operation triggered based on the video playback page, displaying first operation recommendation information in the video playback page; the first operation recommendation information is used to indicate the execution of a first recommended operation associated with the target operation, and the first recommended operation is determined based on target object information of a target object, where the target object is an operation object that executes the target operation. The present disclosure can improve the interaction enthusiasm of users during video playback.

Description

Technical Field

[0001] The present disclosure relates to the field of multimedia technologies, and in particular, to an information display method, apparatus, electronic device, and storage medium. Background Art

[0002] In a video playback page, it is usually possible to guide the user's next operation, thereby more effectively promoting user interaction; in the related art, generally, a specific function is recommended to the user in a specific scenario, and the recommended specific function may not match the user's current service needs, resulting in a low interaction enthusiasm of the user during video playback. Summary of the Invention

[0003] The present disclosure provides an information display method, apparatus, electronic device, and storage medium to at least solve the problem of low interaction enthusiasm of the user during video playback in the related art. The technical solution of the present disclosure is as follows:

[0004] According to a first aspect of an embodiment of the present disclosure, there is provided an information display method, including:

[0005] Display a video playback page;

[0006] In response to a target operation triggered based on the video playback page, display first operation recommendation information in the video playback page; the first operation recommendation information is used to indicate the execution of a first recommended operation associated with the target operation, and the first recommended operation is determined based on target object information of a target object, and the target object is an operation object that executes the target operation.

[0007] In an exemplary embodiment, the step of, in response to a target operation triggered based on the video playback page, displaying first operation recommendation information in the video playback page includes:

[0008] In response to the target operation triggered based on the video playback page, in the case where there is object information of the target object, determine the first recommended operation associated with the target operation based on the object information of the target object;

[0009] Generate the first operation recommendation information based on the first recommended operation;

[0010] Display the first operation recommendation information.

[0011] In an exemplary embodiment, the step of, in response to a target operation triggered based on the video playback page, displaying first operation recommendation information in the video playback page includes:

[0012] In response to the target operation triggered based on the video playing page, in the absence of the object information of the target object, determine the first recommended operation associated with the target operation based on the general object information;

[0013] Generate the first operation recommendation information based on the first recommended operation;

[0014] Display the first operation recommendation information.

[0015] In an exemplary embodiment, a target video is displayed on the video playing page, and the target operation is an operation on the target video;

[0016] The displaying of the first operation recommendation information on the video playing page in response to the target operation triggered based on the video playing page includes:

[0017] In response to the target operation on the target video, determine the first recommended operation for the target video that is associated with the target operation based on the video content of the target video and the target object information of the target object;

[0018] Generate the first operation recommendation information based on the first recommended operation;

[0019] Display the first operation recommendation information.

[0020] In an exemplary embodiment, a target video is displayed on the video playing page, and the target operation is an operation on the publishing object of the target video;

[0021] The displaying of the first operation recommendation information on the video playing page in response to the target operation triggered based on the video playing page includes:

[0022] In response to the target operation on the publishing object, determine the first recommended operation for the publishing object that is associated with the target operation based on the target object information of the target object;

[0023] Generate the first operation recommendation information based on the first recommended operation;

[0024] Display the first operation recommendation information.

[0025] In an exemplary embodiment, the target operation is associated with a plurality of candidate operations; the plurality of candidate operations are determined based on the object information of the target object;

[0026] After the displaying of the first operation recommendation information on the video playing page in response to the target operation triggered based on the video playing page, the method further includes:

[0027] In the case where the first recommended operation is not detected within a preset time period, second operation recommendation information is displayed on the video playing page; the second operation recommendation information is used to indicate the execution of a second recommended operation, and the second recommended operation is a candidate operation other than the first recommended operation among the multiple candidate operations.

[0028] In an exemplary embodiment, the target operation is associated with multiple candidate operations; the multiple candidate operations are determined based on the object information of the target object; the first recommended operation is the recommended operation with the highest degree of association with the target operation;

[0029] After the first operation recommendation information is displayed on the video playing page in response to a target operation triggered based on the video playing page, the method further includes:

[0030] Based on the order of the degrees of association between multiple other candidate operations and the target operation from large to small, the operation recommendation information corresponding to the multiple other candidate operations is sequentially displayed on the video playing page; the multiple other candidate operations are operations other than the first recommended operation among the multiple candidate operations.

[0031] According to a second aspect of the embodiments of the present disclosure, there is provided an information display device, including:

[0032] A playing page display unit configured to display a video playing page;

[0033] A first information display unit configured to display first operation recommendation information on the video playing page in response to a target operation triggered based on the video playing page; the first operation recommendation information is used to indicate the execution of a first recommended operation associated with the target operation, and the first recommended operation is determined based on the target object information of the target object, and the target object is the operation object that executes the target operation.

[0034] In an exemplary embodiment, the first information display unit includes:

[0035] A first determination unit configured to determine the first recommended operation associated with the target operation based on the target object information of the target object in the case where the object information of the target object exists in response to the target operation triggered based on the video playing page;

[0036] A first generation unit configured to generate the first operation recommendation information based on the first recommended operation;

[0037] A second display unit configured to display the first operation recommendation information.

[0038] In an exemplary embodiment, the first information display unit includes:

[0039] A second determination unit, configured to execute, in the case where there is no object information of the target object in response to the target operation triggered based on the video playback page, determine the first recommended operation associated with the target operation based on general object information;

[0040] A second generation unit, configured to execute generating the first operation recommendation information based on the first recommended operation;

[0041] A third display unit, configured to execute displaying the first operation recommendation information.

[0042] In an exemplary embodiment, a target video is displayed on the video playback page, and the target operation is an operation on the target video;

[0043] The first information display unit includes:

[0044] A third determination unit, configured to execute, in response to the target operation on the target video, determine the first recommended operation associated with the target operation and for the target video based on the video content of the target video and the target object information of the target object;

[0045] A third generation unit, configured to execute generating the first operation recommendation information based on the first recommended operation;

[0046] A fourth display unit, configured to execute displaying the first operation recommendation information.

[0047] In an exemplary embodiment, a target video is displayed on the video playback page, and the target operation is an operation on the publishing object of the target video;

[0048] The first information display unit includes:

[0049] A fourth determination unit, configured to execute, in response to the target operation on the publishing object, determine the first recommended operation associated with the target operation and for the publishing object based on the target object information of the target object;

[0050] A fourth generation unit, configured to execute generating the first operation recommendation information based on the first recommended operation;

[0051] A fifth display unit, configured to execute displaying the first operation recommendation information.

[0052] In an exemplary embodiment, the target operation is associated with a plurality of candidate operations; the plurality of candidate operations are determined based on the object information of the target object;

[0053] The apparatus further includes:

[0054] A sixth display unit, configured to display second operation recommendation information on the video playback page when the first recommendation operation is not detected within a preset time period; the second operation recommendation information is used to indicate the execution of a second recommendation operation, and the second recommendation operation is a candidate operation other than the first recommendation operation among the plurality of candidate operations.

[0055] In an exemplary embodiment, the target operation is associated with a plurality of candidate operations; the plurality of candidate operations are determined based on the object information of the target object; the first recommendation operation is the recommendation operation with the highest degree of association with the target operation;

[0056] The apparatus further includes:

[0057] A seventh display unit, configured to display the operation recommendation information corresponding to the plurality of other candidate operations on the video playback page in sequence according to the order of the degrees of association between the plurality of other candidate operations and the target operation from large to small; the plurality of other candidate operations are the operations other than the first recommendation operation among the plurality of candidate operations.

[0058] According to a third aspect of the embodiments of the present disclosure, there is provided an electronic device, including: a processor; a memory for storing instructions executable by the processor; wherein, the processor is configured to execute the instructions to implement the information display method as described above.

[0059] According to a fourth aspect of the embodiments of the present disclosure, there is provided a computer-readable storage medium, when the instructions in the computer-readable storage medium are executed by a processor of a server, enabling the server to execute the information display method as described above.

[0060] According to a fifth aspect of the embodiments of the present disclosure, there is provided a computer program product, the computer program product includes a computer program, the computer program is stored in a readable storage medium, and at least one processor of a computer device reads and executes the computer program from the readable storage medium, enabling the device to execute the above information display method.

[0061] The technical solutions provided by the embodiments of the present disclosure at least bring the following beneficial effects:

[0062] The present disclosure shows first recommendation information in a video playback page in response to a target operation triggered based on the video playback page. The first recommendation information is used to indicate the execution of a first recommendation operation associated with the target operation, and the first recommendation operation is determined based on the target object information of the target object performing the target operation. Thus, on the one hand, when responding to the target operation, the first recommendation information is shown, reducing the interruption to the video playback process. On the other hand, after the target object performs the target operation, the first recommendation operation associated with the target operation is predicted based on the target object information of the target object. The first recommendation operation is associated with the target object information, that is, the first recommendation operation is very likely to be the next operation that the target object may perform after performing the target operation in the current scenario. Therefore, the determined first recommendation operation better conforms to the operation habits of the target object and the business needs of the target object, improving the interaction enthusiasm of the user during the video playback process.

[0063] It should be understood that the above general description and the following detailed description are only exemplary and explanatory, and do not limit the present disclosure. BRIEF DESCRIPTION OF THE DRAWINGS

[0064] The accompanying drawings herein are incorporated into the specification and constitute a part of this specification, showing embodiments consistent with the present disclosure, and are used together with the specification to explain the principles of the present disclosure, and do not constitute an improper limitation to the present disclosure.

[0065] Figure 1 is a schematic diagram of an implementation environment shown according to an exemplary embodiment.

[0066] Figure 2 is a flowchart of a method for displaying information shown according to an exemplary embodiment.

[0067] Figure 3 is a schematic diagram of a video playback page shown according to an exemplary embodiment.

[0068] Figure 4 is a schematic diagram of the display of first operation recommendation information shown according to an exemplary embodiment.

[0069] Figure 5 is a flowchart of a method for displaying first operation recommendation information shown according to an exemplary embodiment.

[0070] Figure 6 is a flowchart of another method for displaying first operation recommendation information shown according to an exemplary embodiment.

[0071] Figure 7 is a flowchart of a method for displaying operation recommendation information for a target video shown according to an exemplary embodiment.

[0072] Figure 8It is a schematic diagram of recommended addition to favorites after a favorite operation shown according to an exemplary embodiment.

[0073] Figure 9 It is a schematic diagram of recommended viewing of relevant collections after a like operation shown according to an exemplary embodiment.

[0074] Figure 10 It is a schematic diagram of recommended appreciation after a like operation shown according to an exemplary embodiment.

[0075] Figure 11 It is a schematic diagram of recommended sharing to friends after a like operation shown according to an exemplary embodiment.

[0076] Figure 12 It is a schematic diagram of recommended commenting after a like operation shown according to an exemplary embodiment.

[0077] Figure 13 It is a schematic diagram of recommended bullet chatting after a like operation shown according to an exemplary embodiment.

[0078] Figure 14 It is a schematic diagram of recommended adding to the later watch list after a favorite operation shown according to an exemplary embodiment.

[0079] Figure 15 It is a schematic diagram of recommended leaving a message after a sharing operation shown according to an exemplary embodiment.

[0080] Figure 16 It is a flowchart of a method for displaying operation recommendation information for a video publishing object of a target video shown according to an exemplary embodiment.

[0081] Figure 17 It is a schematic diagram of recommended special attention after a follow operation shown according to an exemplary embodiment.

[0082] Figure 18 It is a schematic diagram of recommended viewing the homepage after a follow operation shown according to an exemplary embodiment.

[0083] Figure 19 It is a block diagram of an information display device shown according to an exemplary embodiment.

[0084] Figure 19 It is a schematic diagram of the structure of an electronic device shown according to an exemplary embodiment. Detailed implementation manners

[0085] To enable those of ordinary skill in the art to better understand the technical solutions of the present disclosure, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

[0086] It should be noted that the terms "first", "second", etc. in the specification, claims and above-mentioned drawings of the present disclosure are used to distinguish similar objects, and do not necessarily need to describe a specific order or sequence. It should be understood that the data used in this way can be interchanged under appropriate circumstances, so that the embodiments of the present disclosure described here can be implemented in an order other than those illustrated or described here. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present disclosure. On the contrary, they are only examples of devices and methods consistent with some aspects of the present disclosure as detailed in the appended claims.

[0087] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data for display, data for analysis, etc.) involved in the present disclosure are all information and data authorized by the user or fully authorized by all parties.

[0088] Please refer to Figure 20 , which shows a schematic diagram of the implementation environment provided by the embodiments of the present disclosure. The implementation environment may include: at least one video playback terminal 110 and a multimedia resource server 120. The video playback terminal 110 and the multimedia resource server 120 can communicate data through a network.

[0089] Specifically, the video playback terminal 110 can obtain a video from the multimedia resource server 120 and play the obtained video; the video obtained by the video playback terminal 110 in this embodiment can be a short video or a long video, and this embodiment does not make a specific limitation. The video playback terminal 110 can also be used for video creation and upload the created video to the multimedia resource server 120 so that the multimedia resource server 120 distributes the created video. During the process of playing the video, the video playback terminal 110 can perform related interaction operations based on the video playback page. The interaction operations in this embodiment include but are not limited to liking, praising, recommending, sharing, posting comments, posting bullet screens, collecting, following, special following, etc.

[0090] The video playback terminal 110 can communicate with the multimedia resource server 120 based on the browser / server mode (B / S) or the client / server mode (C / S). The video playback terminal 110 can include: entity devices such as smart phones, tablet computers, laptop computers, digital assistants, smart wearable devices, vehicle terminals, servers, etc., or can also include software running on the entity devices, such as application programs, etc. The operating systems running on the video playback terminal 110 in the embodiments of the present disclosure can include but are not limited to Android system, IOS system, linux, windows, etc.

[0091] The multimedia resource server 120 and the video playback terminal 110 can establish a communication connection through wired or wireless means. The multimedia resource server 120 can include an independently operating server, a distributed server, or a server cluster composed of multiple servers, where the server can be a cloud server.

[0092] To solve the problem of low interaction enthusiasm of users during video playback in related technologies, an information display method is provided in an embodiment of the present disclosure. The execution subject of this method can be the above-mentioned video playback terminal; specifically, please refer to Figure 2 This method may include:

[0093] S210. Display a video playback page.

[0094] The video playback terminal can be a video playback application program, or it can also be an entity terminal device. In the case where the video playback terminal is an entity terminal device, a video playback application program can be installed in the video playback terminal. After triggering the video playback application program, the video playback page can be directly displayed; after triggering the video playback application program, a video browsing page can also be first displayed. Multiple video covers can be displayed on the video browsing page. By triggering any video cover, the corresponding video playback page can be displayed, and the video corresponding to the triggered video cover is displayed on the corresponding video playback page.

[0095] Furthermore, the video playback page may further include object information of the video publishing object, video copywriting information, interaction controls, etc. The object information of the video publishing object may include a publishing object ID and a publishing object avatar. By triggering the interaction controls on the video playback page, interaction operations based on the video playback page can be realized. Specifically, please refer to Figure 3 which shows a schematic diagram of the video playback page. The interaction controls may include a like control, a comment control, a favorite control, a share control, etc.

[0096] S220. In response to a target operation triggered based on the video playback page, display first operation recommendation information on the video playback page; the first operation recommendation information is used to indicate the execution of a first recommended operation associated with the target operation, and the first recommended operation is determined based on the target object information of the target object, where the target object is the operation object that executes the target operation.

[0097] The target object can trigger a target operation based on the video playback interface. The target operation can be triggered during video playback or during video pause. When the video playback end responds to the target operation, it can display first operation recommendation information on the video playback page. The target operation in this embodiment can be a target operation triggered by the target object performing a preset gesture based on the video playback page. For example, performing a double-tap operation based on the video playback page can achieve a like operation; performing a long-press and vertical swipe operation based on the video playback page can achieve video playback speed adjustment; performing a long-press and horizontal swipe operation based on the video playback page can achieve video playback progress adjustment, etc. The target operation in this embodiment can also be achieved by triggering an interactive control or the avatar of the publishing object displayed on the video playback page. For example, by triggering the like control, the like operation for the playing video can be achieved; by triggering the favorite control, the favorite operation for the playing video can be achieved; by triggering the avatar of the publishing object, the follow operation for the publishing object can be achieved, etc.

[0098] The first operation recommendation information is generated and displayed on the video playback page after responding to the target operation. Before the target operation is executed, the first operation recommendation information is not displayed on the video playback page. The first operation recommendation information can specifically be displayed in UI styles such as a snackbar, a bottom bar, or an interactive area in the lower left corner. Specifically, the first operation recommendation information can be used to indicate the execution of a first recommended operation associated with the target operation. The first operation recommendation information can specifically include an operation control for the first recommended operation, and operation description information for the first recommended operation, etc. The target object information of the target object can be object portrait information and object operation information associated with the target object. The object portrait information and object operation information can characterize the operation preferences and operation habits of the target object. Thus, after the target object executes the target operation, the operation that may be executed next after the target operation can be determined based on the object portrait information and / or object operation information associated with the target object, that is, the first recommended operation. For specific reference, please see Figure 4 , which shows a schematic diagram of the display of the first operation recommendation information. Among them, the first operation recommendation information is displayed on the video playback page, specifically showing the operation control for the first recommended operation and the operation description information for the first recommended operation. The operation description information for the first recommended operation can specifically be "Continue to execute the first recommended operation". Words such as "Go to execute" and "Continue to execute" can be displayed on the operation control for the first recommended operation to guide the target object to execute the first recommended operation by triggering the operation control for the first recommended operation.

[0099] The present disclosure shows first recommendation information on a video playback page in response to a target operation triggered based on the video playback page. The first recommendation information is used to indicate the execution of a first recommendation operation associated with the target operation, and the first recommendation operation is determined based on the target object information of the target object performing the target operation. Thus, on the one hand, when responding to the target operation, the first recommendation information is shown, reducing the interruption to the video playback process. On the other hand, after the target object performs the target operation, a first recommendation operation associated with the target operation is predicted based on the target object information of the target object. The first recommendation operation is associated with the target object information of the target object, that is, the first recommendation operation is very likely to be the next operation that the target object may perform after performing the target operation in the current scenario. Therefore, the determined first recommendation operation better conforms to the operation habits of the target object and the business needs of the target object, improving the interaction enthusiasm of the user during the video playback process.

[0100] In an alternative embodiment, the target object information of the target object may be the object information of the target object, and the object information of the target object may include object attribute information of the target object, historical operation habit information of the target object, etc. Correspondingly, please refer to Figure 5 , which shows a method for displaying first operation recommendation information. The method may include:

[0101] S510. In response to the target operation triggered based on the video playback page, in the presence of the object information of the target object, determine the first recommendation operation associated with the target operation based on the object information of the target object.

[0102] The object attribute information of the target object may include information such as the identity and hobbies of the target object. The historical operation habit information of the target object may represent the historical operation information of the target object using the video playback application program. Specifically, it may be interaction operations such as the target object's like, appreciation, recommendation, sharing, comment, barrage, collection, etc. on videos based on the video playback application program, interaction operations such as following and special following of the publishing object, and at least one historical operation chain. Each historical operation chain includes multiple interaction operations, and the multiple interaction operations in each historical operation chain are arranged in the order of operation time. Among them, by counting the number of times of interaction operations such as like, appreciation, recommendation, sharing, comment, barrage, collection, etc. on videos, the preferred interaction operations of the target object can be determined. Based on the videos or publishing objects for which the target object performs interaction operations, the preferred video content or publishing objects of the target object can be determined. Through the historical operation chain, the execution order of the preferred interaction operations of the target object can be determined. For example, the historical operation chain of the target object includes like → share with friends; the historical operation chain of the target object may also include collection → add to the relevant collection folder, etc.

[0103] Thus, when the target object performs the target operation, operation information matching can be performed based on the object attribute information of the target object and the historical operation habit information, so as to determine the first recommended operation that may be performed after the target operation is executed.

[0104] S520. Generate the first operation recommendation information based on the first recommended operation.

[0105] When the first recommended operation is determined, the UI style suitable for displaying the first recommended operation, the control display form of the first recommended operation, the operation description information of the first recommended operation, etc. can be determined. The UI style can be one of the styles such as snackbar, bottom bar, or lower left interaction area. Then, the UI style for displaying the first recommended operation, the control display form of the first recommended operation, the operation description information of the first recommended operation, etc. are integrated to generate the first operation recommendation information.

[0106] S530. Display the first operation recommendation information.

[0107] When the first operation recommendation information is generated, the first operation recommendation information can be displayed on the video playback page.

[0108] In this embodiment, after the target object performs the target operation, operation information matching can be performed based on the object information of the target object to determine the first recommended operation that may be performed after the target object performs the target operation, so that the determined first recommended operation better conforms to the operation habits of the target object and the business requirements of the target object, and improves the interaction enthusiasm of the user during video playback.

[0109] In an alternative embodiment, the target object may be a new object of the video playback application, that is, the target object has not used the video playback application and there is no corresponding object information. In this case, the object information of the target object is the object information of the general object. The general object can be a virtual object, and the general object can be determined by simulating multiple user objects who have used the video playback application and performed interaction operations. The corresponding object information of the general object may include the general historical operation habit information generated by summarizing the historical operation information of multiple user objects, that is, the historical operation habit information that conforms to most user objects. For details, please refer to Figure 6 , which shows another method for displaying the first operation recommendation information. The method may include:

[0110] S610. In response to the target operation triggered based on the video playback page, when there is no object information of the target object, determine the first recommended operation associated with the target operation based on the general object information.

[0111] The historical operation habit information of a general object can represent the historical operation information of the general object using a video playback application. Specifically, it can be the interaction operations of the general object on the video based on the video playback application, such as liking, praising, recommending, sharing, commenting, sending bullet comments, and collecting the video, the interaction operations of paying attention to and especially paying attention to the publishing object, and at least one historical operation chain. Each historical operation chain includes multiple interaction operations, and the multiple interaction operations in each historical operation chain are arranged in the order of operation time. Among them, by counting the number of operation times of the interaction operations such as liking, praising, recommending, sharing, commenting, sending bullet comments, and collecting the video, the preferred interaction operation of the general object can be determined; based on the video or the publishing object for which the general object performs the interaction operation, the preferred video content or publishing object of the general object can be determined; the execution order of the preferred interaction operation of the general object can be determined through the historical operation chain. For example, the historical operation chain of the general object includes liking → sharing with friends; the historical operation chain of the general object may also include collecting → adding to a relevant collection folder, etc.

[0112] Therefore, when the target object performs the target operation, the operation information matching can be performed based on the historical operation habit information of the general object to determine the first recommended operation that may be performed after the target operation is executed.

[0113] S620. Generate the first operation recommendation information based on the first recommended operation.

[0114] When the first recommended operation is determined, the UI style suitable for displaying the first recommended operation, the control display form of the first recommended operation, the operation description information of the first recommended operation, etc. can be determined. The UI style can be one of the styles such as snackbar, bottom bar, or lower left interaction area. Then, the UI style for displaying the first recommended operation, the control display form of the first recommended operation, the operation description information of the first recommended operation, etc. are integrated to generate the first operation recommendation information.

[0115] S630. Display the first operation recommendation information.

[0116] When the first operation recommendation information is generated, the first operation recommendation information can be displayed on the video playback page.

[0117] In this embodiment, after the target object has no object information and the target object has performed the target operation, operation information matching can be performed based on the object information of the general object to determine the first recommended operation that the target object is likely to perform after executing the target operation. The historical operation habit information of the general object conforms to the historical operation habit information of most user objects, thus avoiding the problem that operation recommendation cannot be performed due to the lack of object information of the target object and improving the interaction enthusiasm of the user during video playback.

[0118] In an alternative embodiment, the target video is displayed on the video playback page, and the target operation is an operation on the target video. Further, the operation on the target video may be an interactive operation triggered by the target object after watching the video content of the target video. Correspondingly, please refer to Figure 7 , which shows a method for displaying operation recommendation information for a target video. The method may include:

[0119] S710. In response to the target operation on the target video, based on the video content of the target video and the target object information of the target object, determine the first recommended operation for the target video that is associated with the target operation.

[0120] The operations on the target video may include interactive operations such as liking, praising, recommending, sharing, posting comments, posting bullet screens, and collecting. The video content of the target video may include information such as the video image, video voice, and video text of the target video. When the target object watches the target video, the target object can obtain one or more of the video image, video voice, video text, etc. of the target video from the target video. Based on the video content of the target video, information such as the video field, video classification, and video theme to which the target video belongs can be determined.

[0121] In the case where there is corresponding object information for the target object, the target object information of the target object is the object information of the target object, and the object information of the target object may include object attribute information of the target object, historical operation habit information of the target object, etc. The object attribute information of the target object may include information such as the identity and hobbies of the target object; the historical operation habit information of the target object can represent the historical operation information of the target object using the video playback application program. Specifically, it can be the interactive operations of the target object on the video based on the video playback application program, such as liking, praising, recommending, sharing, commenting, sending bullet screens, collecting, etc., the interactive operations such as following and special following of the publishing object, and at least one historical operation chain. Each historical operation chain includes multiple interactive operations, and the multiple interactive operations in each historical operation chain are arranged in the order of operation time. Among them, by counting the number of operations of interactive operations such as liking, praising, recommending, sharing, commenting, sending bullet screens, collecting, etc. on the video, the preferred interactive operation of the target object can be determined; based on the video or publishing object on which the target object performs the interactive operation, the preferred video content or publishing object of the target object can be determined; through the historical operation chain, the execution order of the preferred interactive operation of the target object can be determined. For example, the historical operation chain of the target object includes like → share with friends; the historical operation chain of the target object may also include collect → add to the relevant collection folder, etc.; the historical operation chain of the target object may also include like → view the video association set.

[0122] The target object may be a new object of the video playback application, that is, the target object has not used the video playback application and there is no corresponding object information; in this case, the object information of the target object is the object information of the general object, and the general object can be a virtual object. The general object can be determined by simulating multiple user objects who have used the video playback application and performed interaction operations. The corresponding object information of the general object may include the general historical operation habit information generated by summarizing the historical operation information of multiple user objects, that is, the historical operation habit information that conforms to the historical operation habits of most user objects. The historical operation habit information of the general object can represent the historical operation information of the general object using the video playback application. Specifically, it can be the interaction operations of the general object such as liking, praising, recommending, sharing, commenting, sending bullet screens, and collecting videos based on the video playback application, the interaction operations such as following and special following of the publishing object, and at least one historical operation chain. Each historical operation chain includes multiple interaction operations, and the multiple interaction operations in each historical operation chain are arranged in the order of operation time. Among them, by counting the number of times of interaction operations such as liking, praising, recommending, sharing, commenting, sending bullet screens, and collecting videos, the preferred interaction operations of the general object can be determined; based on the videos or publishing objects for which the general object performs interaction operations, the preferred video content or publishing objects of the general object can be determined; the execution order of the preferred interaction operations of the general object can be determined through the historical operation chain. For example, the historical operation chain of the general object includes liking → sharing with friends; the historical operation chain of the general object may also include collecting → adding to a relevant collection folder; the historical operation chain of the general object may also include liking → viewing the video association set.

[0123] Therefore, based on the video content of the target video and the target object information of the target object, determining the first recommended operation associated with the target operation and for the target video may specifically include:

[0124] Based on the target operation currently performed by the target object, determining the next operation for the target video that may be performed after performing the target operation for the target video based on the target object information of the target object; determining the operation information of the next operation based on the video content of the target video, and generating the first recommended operation based on the next operation and the operation information of the next operation.

[0125] The next operation here can refer to a general interactive operation for the target video. For example, if the target operation is a favorite operation, the next operation can be to add it to a relevant favorite folder. The operation information of the next operation can be determined based on the video content of the target video. For example, if the video content of the target video determines its video category as travel, the operation information of the corresponding next operation can refer to the travel favorite folder. Thus, the first recommended operation determined can be the operation of adding the target video to the travel favorite folder.

[0126] S720. Generate the first operation recommendation information based on the first recommended operation.

[0127] In the case where the first recommended operation is determined, the UI style suitable for displaying the first recommended operation, the control display form of the first recommended operation, the operation description information of the first recommended operation, etc. can be determined. The UI style can be one of the styles such as snackbar, bottom bar, or lower left interactive area, etc. Then, the UI style for displaying the first recommended operation, the control display form of the first recommended operation, the operation description information of the first recommended operation, etc. are integrated to generate the first operation recommendation information.

[0128] S730. Display the first operation recommendation information.

[0129] In the case where the first operation recommendation information is generated, the first operation recommendation information can be displayed on the video playback page.

[0130] Please refer to Figure 8 , the target operation is a favorite operation for the target video, and the figure shown is a schematic diagram of recommended addition to the favorite folder after the favorite operation; specifically, the favorite operation for the target video can be realized by a preset gesture operation based on the video playback page or by triggering the favorite control on the video playback page; in the case where the favorite operation is triggered and the favorite is successful, the first operation recommendation information can be displayed on the video playback page. The first operation recommendation information is displayed in a UI style such as snackbar, bottom bar, or lower left interactive area. If the video category of the target video is travel, the operation description information of the specifically displayed first recommended operation is "Add to [Travel] Favorite Folder", and the text "Add Immediately" is displayed in the operation control of the first recommended operation. By triggering the operation control of the first recommended operation, the target video can be favorited to the travel favorite folder. Further, if the video category of the target video is travel and there is no travel favorite folder currently, the operation description information of the displayed first recommended operation is "Add to [Travel] Favorite Folder", and the text "Add Immediately" is displayed in the operation control of the first recommended operation. By triggering the operation control of the first recommended operation, a travel favorite folder can be created and the target video can be favorited to the travel favorite folder.

[0131] Please refer to Figure 9, the target operation can be a like operation for the target video, which shows a schematic diagram of recommending to watch relevant compilations after the like operation; specifically, the like operation for the target video can be implemented by a preset gesture operation based on the video playback page or by triggering the like control on the video playback page; in the case where the like operation is triggered and the like is successful, the first operation recommendation information can be displayed on the video playback page, and the first operation recommendation information is displayed in a UI style such as a snackbar, a bottom bar, or an interactive area in the lower left corner. If the video sub-topic of the target video is "TV drama XX", the operation description information of the first recommended operation specifically displayed is "Related compilation recommendation · TV drama XX · Updated to episode 7", and the text "Watch compilation" can be displayed in the operation control of the first recommended operation, or the text may not be displayed in the operation control of the first recommended operation. By triggering the operation control of the first recommended operation, the search and display of relevant compilations can be achieved.

[0132] In this embodiment, the next operation recommendation is performed based on two aspects: the target operation and the video content of the target video to determine the first recommended operation associated with the target operation, which can make the first recommended operation not only adapt to the target object information of the target object but also be associated with the video content of the currently watched target video, improving the scene relevance of the operation recommendation and thus being able to improve the interaction enthusiasm of the target object.

[0133] Furthermore, for different objects, the first recommended operations recommended after they perform the same interaction operation for the target video may be different; for example, after the object's like behavior, interaction operations such as appreciation, recommend to friends, post comments, and send bullet screens can be recommended, and after the object's collection operation, interaction operations such as add to the favorites folder and add to the watch later list can be recommended; after the object's share operation, interaction operations such as send a private message to a friend can be recommended.

[0134] Please refer to Figure 10 , the target operation can be a like operation for the target video, which shows a schematic diagram of recommending an appreciation operation after the like operation; the description information of the first recommended operation displayed correspondingly is "Like this work? Appreciate it", and the text "Free appreciation" can be displayed in the operation control of the first recommended operation; by triggering the operation control of the first recommended operation with "Free appreciation" displayed, the appreciation operation for the target video or the publisher of the target video can be achieved.

[0135] Please refer to Figure 11, the target operation can be a like operation on the target video, which shows a schematic diagram of the recommended operation of sharing with friends after the like operation; the description information of the first recommended operation shown is "Let's watch good works with friends", and the operation controls of the first recommended operation shown can display "Watch Together" or "Share", etc.; by triggering the operation control of the first recommended operation with "Watch Together" or "Share" shown, the list of friends to be shared can be displayed, so as to realize the operation of sharing the target video with the friends to be shared.

[0136] Please refer to Figure 12 , the target operation can be a like operation on the target video, which shows a schematic diagram of the recommended operation of posting a comment after the like operation; the first operation recommendation information shown can include a quick comment input area, and the description information of the first recommended operation shown in the quick comment input area is "Write a comment" or "Comment", etc.; by triggering the quick comment area, comment information can be input based on the quick comment area and the comment can be posted.

[0137] Please refer to Figure 13 , the target operation can be a like operation on the target video, which shows a schematic diagram of the recommended operation of posting a barrage after the like operation; the first operation recommendation information shown can include a barrage input area, and the description information of the first recommended operation shown in the barrage input area is "Post a barrage", etc.; by triggering the barrage area, barrage information can be input based on the barrage area and the barrage can be posted.

[0138] Please refer to Figure 14 , the target operation can be a favorite operation on the target video, which shows a schematic diagram of the recommended operation of adding to the watch later list after the favorite operation; the operation description information of the first recommended operation shown specifically is "Add to the watch later list operation", and the operation control of the first recommended operation shows the text "Add immediately", and by triggering the operation control of the first recommended operation, the operation of favoriting the target video to the watch later list can be realized.

[0139] Please refer to Figure 15, the target operation can be a sharing operation for the target video, and the schematic diagram of the recommended operation of sending a message after the sharing operation is shown. That is, after sharing the target video with a friend, a private message can be sent to the shared friend. The operation description information of the first recommended operation specifically shown is "Share your opinion with your friend" and "Send a message to your friend". The text "Send a message" is displayed in the operation control of the first recommended operation. By triggering the operation control of the first recommended operation, the operation of sending a private message to the shared friend can be realized. Generally, to send a private message to a shared friend, it is necessary to search for the shared friend in the friend list, open the corresponding dialog box of the shared friend, and send a private message. The interaction path of this private message method is relatively deep, and the interaction entry is also relatively deep. By directly displaying the "Send a message" function control on the video playback page, the interaction entry can be advanced, making it easier to reach.

[0140] In an alternative embodiment, the target video is displayed on the video playback page, and the target operation is an operation on the publishing object of the target video; further, the operation on the publishing object of the target video can be an interactive operation triggered by the target object after watching the video content of the target video; correspondingly, please refer to Figure 16 , which shows a method for displaying operation recommendation information for the publishing object of a target video. The method may include:

[0141] S1610. In response to the target operation on the publishing object, determine, based on the target object information of the target object, a first recommended operation that is associated with the target operation and is for the publishing object.

[0142] The operations on the publishing object of the target video may include interactive operations such as following, special following, and viewing the homepage.

[0143] In the case where there is corresponding object information for the target object, the target object information of the target object is the object information of the target object, and the object information of the target object may include the object attribute information of the target object, the historical operation habit information of the target object, etc. The object attribute information of the target object may include information such as the identity and hobbies of the target object; the historical operation habit information of the target object can characterize the historical operation information of the target object using the video playback application program, specifically, it can be the interactive operations of the target object on the video based on the video playback application program, such as liking, praising, recommending, sharing, commenting, sending bullet screens, collecting, etc., the interactive operations of the target object on the publishing object, such as following and special following, and at least one historical operation chain, each historical operation chain includes multiple interactive operations, and the multiple interactive operations in each historical operation chain are arranged in the order of operation time. Among them, by counting the number of operations of the interactive operations such as liking, praising, recommending, sharing, commenting, sending bullet screens, collecting, etc. on the video, the preferred interactive operation of the target object can be determined; based on the video or publishing object on which the target object performs the interactive operation, the preferred video content or publishing object of the target object can be determined; through the historical operation chain, the execution order of the preferred interactive operation of the target object can be determined, for example, the historical operation chain of the target object includes like → share with friends; the historical operation chain of the target object may also include collect → add to the relevant collection folder, etc.; the historical operation chain of the target object may also include like → view the video association set; the historical operation chain of the target object may also include follow → special follow; the historical operation chain of the target object may also include follow → view the homepage.

[0144] The target object may be a new object of a video playback application, that is, the target object has not used the video playback application and there is no corresponding object information. In this case, the object information of the target object is the object information of a general object. The general object can be a virtual object, and the general object can be determined by simulating multiple user objects who have used the video playback application and performed interaction operations. The corresponding object information of the general object may include general historical operation habit information generated by summarizing the historical operation information of multiple user objects, that is, historical operation habit information that conforms to the historical operation habits of most user objects. The historical operation habit information of the general object can represent the historical operation information of the general object using the video playback application. Specifically, it can be the interaction operations of the general object such as liking, praising, recommending, sharing, commenting, sending bullet screens, and collecting videos based on the video playback application, the interaction operations such as following and specially following the publishing object, and at least one historical operation chain. Each historical operation chain includes multiple interaction operations, and the multiple interaction operations in each historical operation chain are arranged in the order of operation time. Among them, by counting the number of times of interaction operations such as liking, praising, recommending, sharing, commenting, sending bullet screens, and collecting videos, the preferred interaction operations of the general object can be determined; based on the videos or publishing objects for which the general object performs interaction operations, the preferred video content or publishing objects of the general object can be determined; the execution order of the preferred interaction operations of the general object can be determined through the historical operation chain. For example, the historical operation chain of the general object includes like → share with friends; the historical operation chain of the general object may also include collect → add to relevant collection folders; the historical operation chain of the general object may also include like → view the video association set; the historical operation chain of the general object may also include follow → specially follow; the historical operation chain of the general object may also include follow → view the homepage.

[0145] Therefore, based on the video content of the target video and the target object information of the target object, determining the first recommended operation associated with the target operation and for the target video specifically may include:

[0146] Based on the target operation currently performed by the target object, determine the first recommended operation for the publishing object of the target video that may be performed after performing the target operation for the publishing object of the target video based on the target object information of the target object.

[0147] S1620. Generate the first operation recommendation information based on the first recommended operation.

[0148] When the first recommended operation is determined, the UI style applicable to displaying the first recommended operation, the control display form of the first recommended operation, the operation description information of the first recommended operation, etc. can be determined. The UI style can be one of the styles such as snackbar, bottom bar, or the interactive area in the lower left corner. Then, the UI style for displaying the first recommended operation, the control display form of the first recommended operation, the operation description information of the first recommended operation, etc. are integrated to generate the first operation recommendation information.

[0149] S1630. Display the first operation recommendation information.

[0150] When the first operation recommendation information is generated, the first operation recommendation information can be displayed on the video playback page.

[0151] Please refer to Figure 17 , the target operation can be an attention operation for the release object of the target video, which shows a schematic diagram of recommending a special attention operation after performing the attention operation; the corresponding first operation recommendation information displayed includes the operation control of the first recommended operation, and "Special Attention" is displayed in the operation control of the first recommended operation. By triggering the operation control with "Special Attention" displayed, the special attention operation for the release object of the target video can be realized.

[0152] Please refer to Figure 18 , the target operation can be an attention operation for the release object of the target video, which shows a schematic diagram of recommending viewing the home page after performing the attention operation; the corresponding first operation recommendation information displayed includes the operation control of the first recommended operation, and "View the Home Page of the Release Object" is displayed in the operation control of the first recommended operation. By triggering the operation control with "View the Home Page of the Release Object" displayed, the operation of viewing the home page of the release object of the target video can be realized.

[0153] In this embodiment, based on the target object information of the target object, the first recommended operation associated with the target operation is determined. The target object information may include the operation habit information of the target object for the release object. Determining the first recommended operation based on the operation habit information of the target object for the release object and the target operation can make the first recommended operation adapt to the target object information of the target object, thereby improving the interaction enthusiasm of the target object.

[0154] In a specific embodiment, the target operation is associated with multiple candidate operations; the multiple candidate operations are determined based on the object information of the target object;

[0155] After the first operation recommendation information is displayed on the video playback page in response to the target operation triggered based on the video playback page, the method further includes:

[0156] In the case that the first recommended operation is not detected within a preset time period, second operation recommendation information is displayed on the video playing page; the second operation recommendation information is used to indicate the execution of a second recommended operation, and the second recommended operation is a candidate operation other than the first recommended operation among the multiple candidate operations.

[0157] In this embodiment, during multiple operations, after the same target object executes the same target operation, the next operation executed may be different. Taking the target operation of the like operation as an example, in operation process 1, after the target object executes the like operation, the appreciation operation is executed. In operation process 2, after the target object executes the like operation, the operation of recommending to a friend is executed. In operation process 3, after the target object executes the like operation, the operation of posting a comment is executed, etc. By statistically analyzing the data of multiple operation processes of the target object, one or more next operations that the target object may execute after executing the target operation can be determined. If there are multiple subsequent operations, multiple candidate operations can be determined as candidate operations, and the correlation degree between the multiple candidate operations and the target operation can be determined based on the frequencies of the multiple candidate operations appearing in the historical operation process respectively; the candidate operation with a higher frequency of appearance in the historical operation process has a greater correlation degree with the target operation; the first recommended operation in this embodiment may be the next operation with the highest correlation degree with the target operation.

[0158] If the first recommended operation is not detected within a preset time period, the second recommended operation can be continuously recommended. The correlation degree between the second recommended operation and the target operation is less than that of the first recommended operation and greater than that of the candidate operations other than the first recommended operation among the multiple candidate operations; and the second operation recommendation information is displayed on the video playing page. The generation method of the second operation recommendation information is the same as that of the first operation recommendation information, which will not be elaborated here. If the second recommended operation is detected within the preset time period after the second operation recommendation information is displayed, the function corresponding to the second recommended operation can be realized; if the second recommended operation is not detected within the preset time period after the second operation recommendation information is displayed, the third recommended operation can be continuously recommended, and the third operation recommendation information is displayed on the video playing page. The correlation degree between the third recommended operation and the target operation is less than that of the first recommended operation and the second recommended operation and greater than that of the candidate operations other than the first recommended operation and the second recommended operation among the multiple candidate operations; and so on, until the target object executes the recommended operation or the operation recommendation information corresponding to the multiple candidate operations is completely displayed.

[0159] In this embodiment, when the first operation recommendation information is displayed and the first recommended operation of the target object is not detected within a preset time period, it is possible that the target object does not currently want to perform the first recommended operation; at this time, candidate operations can be continuously recommended to provide the target object with more operation recommendations and operation options, thereby improving the interaction rate and interaction enthusiasm of the target object.

[0160] In a specific embodiment, the target operation is associated with a plurality of candidate operations; the plurality of candidate operations are determined based on the object information of the target object; the first recommended operation is the recommended operation with the highest degree of association with the target operation.

[0161] After presenting the first operation recommendation information on the video playback page in response to the target operation triggered based on the video playback page, the method further includes:

[0162] Based on the order of the degrees of association between a plurality of other candidate operations and the target operation from large to small, the operation recommendation information corresponding to the plurality of other candidate operations is sequentially presented on the video playback page; the plurality of other candidate operations are the operations other than the first recommended operation among the plurality of candidate operations.

[0163] In this embodiment, during multiple operations, after the same target object performs the same target operation, the next operation performed may be different. Taking the target operation of the like operation as an example, in operation process 1, after the target object performs the like operation, the appreciation operation is performed. In operation process 2, after the target object performs the like operation, the operation of recommending to friends is performed. In operation process 3, after the target object performs the like operation, the operation of posting a comment is performed, etc. By statistically analyzing the multiple operation processes of the target object, one or more next operations that the target object may perform after performing the target operation can be determined. If there are multiple subsequent operations, multiple candidate operations can be determined as candidate operations, and the degrees of association between the multiple candidate operations and the target operation can be determined based on the frequencies of occurrence of the multiple candidate operations in the historical operation process; the candidate operation with a higher frequency of occurrence in the historical operation process has a greater degree of association with the target operation; the first recommended operation in this embodiment can be the next operation with the highest degree of association with the target operation.

[0164] Presenting the operation recommendation information of multiple other candidate operations respectively based on the order of the degrees of association with the target operation from high to low can fully consider the operation habits of the target object, provide more operation options for the target object, and thereby improve the interaction rate and interaction enthusiasm of the target object.

[0165] In this embodiment, the UI style of the guiding component triggered according to the recommendation strategy can be a snackbar, a bottom bar, or an interactive area in the lower left corner, etc., depending on the visual strength.

[0166] The information display method provided in this embodiment, on the one hand, realizes intelligent recommendation for users, promotes efficiency and convenience by pre-positioning the core operations; shows the guiding component after triggering the target operation, reducing unnecessary interruption to content consumption; on the other hand, guides based on intelligent matching of historical data to promote interaction more effectively; at the same time, makes it easier for some advanced functions with deeper entrances to reach users.

[0167] Figure 19 It is a block diagram of an information display device shown according to an exemplary embodiment. Refer to Figure 19 , the device includes:

[0168] A playback page display unit 1910, configured to execute displaying a video playback page;

[0169] A first information display unit 1920, configured to execute in response to a target operation triggered based on the video playback page, displaying first operation recommendation information in the video playback page; the first operation recommendation information is used to indicate performing a first recommended operation associated with the target operation, and the first recommended operation is determined based on the target object information of the target object, and the target object is the operation object performing the target operation.

[0170] In an exemplary embodiment, the first information display unit includes:

[0171] A first determination unit, configured to execute in response to the target operation triggered based on the video playback page, in the case of the object information of the target object existing, determining the first recommended operation associated with the target operation based on the object information of the target object;

[0172] A first generation unit, configured to execute generating the first operation recommendation information based on the first recommended operation;

[0173] A second display unit, configured to execute displaying the first operation recommendation information.

[0174] In an exemplary embodiment, the first information display unit includes:

[0175] A second determination unit, configured to execute in response to the target operation triggered based on the video playback page, in the case of the object information of the target object not existing, determining the first recommended operation associated with the target operation based on the general object information;

[0176] A second generation unit, configured to generate the first operation recommendation information based on the first recommendation operation;

[0177] A third display unit, configured to display the first operation recommendation information.

[0178] In an exemplary embodiment, a target video is displayed on the video playing page, and the target operation is an operation on the target video;

[0179] The first information display unit includes:

[0180] A third determination unit, configured to, in response to the target operation on the target video, determine, based on the video content of the target video and the target object information of the target object, a first recommendation operation for the target video that is associated with the target operation;

[0181] A third generation unit, configured to generate the first operation recommendation information based on the first recommendation operation;

[0182] A fourth display unit, configured to display the first operation recommendation information.

[0183] In an exemplary embodiment, a target video is displayed on the video playing page, and the target operation is an operation on the release object of the target video;

[0184] The first information display unit includes:

[0185] A fourth determination unit, configured to, in response to the target operation on the release object, determine, based on the target object information of the target object, a first recommendation operation for the release object that is associated with the target operation;

[0186] A fourth generation unit, configured to generate the first operation recommendation information based on the first recommendation operation;

[0187] A fifth display unit, configured to display the first operation recommendation information.

[0188] In an exemplary embodiment, the target operation is associated with a plurality of candidate operations; the plurality of candidate operations are determined based on the object information of the target object;

[0189] The apparatus further includes:

[0190] The sixth display unit is configured to display second operation recommendation information on the video playing page when the first recommended operation is not detected within a preset time period; the second operation recommendation information is used to indicate the execution of a second recommended operation, and the second recommended operation is a candidate operation other than the first recommended operation among the multiple candidate operations.

[0191] In an exemplary embodiment, the target operation is associated with multiple candidate operations; the multiple candidate operations are determined based on the object information of the target object; the first recommended operation is the recommended operation with the highest degree of association with the target operation.

[0192] The apparatus further includes:

[0193] The seventh display unit is configured to sequentially display operation recommendation information corresponding to the multiple other candidate operations on the video playing page based on the order of the degrees of association between the multiple other candidate operations and the target operation from large to small; the multiple other candidate operations are operations other than the first recommended operation among the multiple candidate operations.

[0194] Regarding the apparatus in the above embodiments, the specific manners in which each module performs operations have been described in detail in the embodiments related to the method, and will not be elaborated here.

[0195] In an exemplary embodiment, there is also provided a computer-readable storage medium including instructions. Optionally, the computer-readable storage medium may be a ROM, a random access memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, etc.; when the instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device can execute any of the above methods.

[0196] In an exemplary embodiment, there is also provided a computer program product. The computer program product includes a computer program, the computer program is stored in a readable storage medium, and at least one processor of a computer device reads and executes the computer program from the readable storage medium, so that the device executes any of the above methods.

[0197] Figure 20 is a block diagram of an electronic device for information display shown according to an exemplary embodiment. The electronic device may be a terminal, and its internal structure diagram may be as Figure 20As shown. The electronic device includes a processor, a memory, a network interface, a display screen, and an input device connected through a system bus. Among them, the processor of the electronic device is used to provide computing and control capabilities. The memory of the electronic device includes a non-volatile storage medium and an internal memory. The non-volatile storage medium stores an operating system and a computer program. The internal memory provides an environment for the operation of the operating system and the computer program in the non-volatile storage medium. The network interface of the electronic device is used to communicate with an external terminal through a network connection. When the computer program is executed by the processor, it realizes an information display method. The display screen of the electronic device can be a liquid crystal display screen or an electronic ink display screen. The input device of the electronic device can be a touch layer covered on the display screen, or a button, a trackball, or a touchpad provided on the housing of the electronic device, or an external keyboard, touchpad, or mouse, etc.

[0198] Those skilled in the art can understand that Figure 20 the structure shown in is only a block diagram of some structures related to the solution of the present disclosure, and does not constitute a limitation on the electronic device to which the solution of the present disclosure is applied. The specific electronic device may include more or fewer components than those shown in the figure, or combine some components, or have different component arrangements.

[0199] After considering the specification and practicing the invention disclosed herein, those skilled in the art will readily conceive of other embodiments of the present disclosure. This application is intended to cover any variations, uses, or adaptations of the present disclosure that follow the general principles of the present disclosure and include known common knowledge or conventional technical means in the technical field not disclosed by the present disclosure. The specification and examples are only to be considered as exemplary, and the true scope and spirit of the present disclosure are pointed out by the following claims.

[0200] It should be understood that the present disclosure is not limited to the exact structures already described and shown in the drawings, and various modifications and changes can be made without departing from its scope. The scope of the present disclosure is only limited by the appended claims.

Claims

1. An information display method, characterized in that, it includes: displaying a video playback page; responding to a target operation triggered based on the video playback page, and displaying first operation recommendation information in the video playback page; the first operation recommendation information is used to indicate the execution of a first recommended operation associated with the target operation, the first recommended operation is determined based on the target object information of the target object, the target object is the operation object that executes the target operation; the first recommended operation is the next operation that the target object may perform after executing the target operation in the current scenario; the target object information includes the historical operation habit information of the target object, the historical operation habit information includes at least one historical operation chain, each historical operation chain includes multiple interaction operations, and the multiple interaction operations in each historical operation chain are arranged in the order of operation time, and the preferred interaction operation execution order of the target object is determined through the historical operation chain.

2. The method according to claim 1, characterized in that, the step of responding to a target operation triggered based on the video playback page and displaying first operation recommendation information in the video playback page includes: responding to the target operation triggered based on the video playback page, and when there is object information of the target object, determining the first recommended operation associated with the target operation based on the object information of the target object; generating the first operation recommendation information based on the first recommended operation; displaying the first operation recommendation information.

3. The method according to claim 1, characterized in that, the step of responding to a target operation triggered based on the video playback page and displaying first operation recommendation information in the video playback page includes: responding to the target operation triggered based on the video playback page, and when there is no object information of the target object, determining the first recommended operation associated with the target operation based on general object information; generating the first operation recommendation information based on the first recommended operation; displaying the first operation recommendation information.

4. The method according to any one of claims 1-2, characterized in that, a target video is displayed in the video playback page, and the target operation is an operation on the target video; the step of responding to a target operation triggered based on the video playback page and displaying first operation recommendation information in the video playback page includes: responding to the target operation on the target video, and determining the first recommended operation associated with the target operation and for the target video based on the video content of the target video and the target object information of the target object; generating the first operation recommendation information based on the first recommended operation; displaying the first operation recommendation information.

5. The method according to any one of claims 1-2, characterized in that, a target video is displayed in the video playback page, and the target operation is an operation on the publishing object of the target video; In response to a target operation triggered based on the video playback page, presenting first operation recommendation information in the video playback page, including: In response to the target operation on the publishing object, determining, based on the target object information of the target object, a first recommended operation associated with the target operation and for the publishing object; Generating the first operation recommendation information based on the first recommended operation; Presenting the first operation recommendation information.

6. The method according to claim 1, wherein, the target operation is associated with a plurality of candidate operations; the plurality of candidate operations are determined based on the object information of the target object; after presenting the first operation recommendation information in the video playback page in response to the target operation triggered based on the video playback page, the method further includes: in the case where the first recommended operation is not detected within a preset time period, presenting second operation recommendation information in the video playback page; the second operation recommendation information is used to indicate the execution of a second recommended operation, and the second recommended operation is a candidate operation other than the first recommended operation among the plurality of candidate operations.

7. The method according to claim 1, wherein, the target operation is associated with a plurality of candidate operations; the plurality of candidate operations are determined based on the object information of the target object; the first recommended operation is the recommended operation with the highest degree of association with the target operation; after presenting the first operation recommendation information in the video playback page in response to the target operation triggered based on the video playback page, the method further includes: presenting, in the video playback page in sequence according to the degree of association between a plurality of other candidate operations and the target operation from large to small, the operation recommendation information corresponding to the plurality of other candidate operations; the plurality of other candidate operations are operations other than the first recommended operation among the plurality of candidate operations.

8. An information presentation device, wherein, comprising: a playback page presentation unit configured to present a video playback page; a first information presentation unit configured to, in response to a target operation triggered based on the video playback page, present first operation recommendation information in the video playback page; the first operation recommendation information is used to indicate the execution of a first recommended operation associated with the target operation, the first recommended operation is determined based on the target object information of the target object, and the target object is the operation object that executes the target operation; the first recommended operation is the next operation that the target object may perform after executing the target operation in the current scenario; the target object information includes the historical operation habit information of the target object, the historical operation habit information includes at least one historical operation chain, each historical operation chain includes a plurality of interaction operations, and the plurality of interaction operations in each historical operation chain are arranged in the order of operation time sequence, and the preferred interaction operation execution order of the target object is determined through the historical operation chain.

9. An electronic device, wherein, comprising: a processor; a memory for storing instructions executable by the processor; Wherein, the processor is configured to execute the instructions to implement the information display method according to any one of claims 1 to 7.

10. A computer-readable storage medium, characterized in that when the instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute the information display method according to any one of claims 1 to 7.

11. A computer program product, comprising a computer program / instructions, characterized in that when the computer program / instructions are executed by a processor, the information display method according to any one of claims 1 to 7 is implemented.

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