Item sharing method and device, electronic device and computer-readable storage medium

Abstract

The present disclosure provides an item sharing method and device, an electronic device, and a computer-readable storage medium, and relates to the field of computer technology. The item sharing method includes: in response to a target item sharing instruction of a target user, generating a second video work containing the target item based on a first video work containing the target item, wherein the first video work is created by a user other than the target user; in response to a video work publishing instruction of the target user, publishing the second video work. The present disclosure enables the target user to generate and publish video works that meet their own personalized needs with the help of video works created by other users, thereby improving the exposure and dissemination efficiency of the item.

Description

Technical Field

[0001] The present disclosure relates to the field of computer technology, and in particular to an item sharing method and device, an electronic device, and a computer-readable storage medium. Background Art

[0002] In recent years, with the rapid development of computer technology, information interaction methods such as live broadcast and short videos have become increasingly dominant due to their more intuitive advantages. Taking live broadcast as an example, more and more businesses use live broadcast to expose and spread items (such as goods).

[0003] However, currently, the exposure and dissemination of multimedia-based items can mostly only be operated by a single merchant end (also known as merchant users), resulting in low efficiency in the exposure and dissemination of items. Summary of the invention

[0004] In view of this, the present disclosure provides an item sharing method and device, an electronic device, and a computer-readable storage medium to solve the problem of low exposure and dissemination efficiency of items in multimedia form.

[0005] In a first aspect, an embodiment of the present disclosure provides an item sharing method, comprising: in response to a target item sharing instruction from a target user, generating a second video work containing the target item based on a first video work containing the target item, wherein the first video work is created by users other than the target user; and in response to a video work publishing instruction from the target user, publishing the second video work.

[0006] In combination with the first aspect, in certain implementations of the first aspect, the first video work includes a video work generated based on the live broadcast content of the target live broadcast room; and / or, the first video work includes a video work displayed on the personal item details page of other users.

[0007] In combination with the first aspect, in certain implementations of the first aspect, a second video work containing the target object is generated based on a first video work containing the target object, including: during the display of the first video work containing the target object, presenting an explanation data determination page; determining the explanation data of the target object in response to an explanation data determination instruction of a target user; presenting a facial feature collection page in response to a facial feature entry request of the target user; acquiring facial feature information of the target user when a facial area of ​​the target user falls within a collection area of ​​the facial feature collection page; and generating the second video work containing the target object based on the facial feature information of the target user and the explanation data of the target object.

[0008] In combination with the first aspect, in certain implementations of the first aspect, a second video work including the target object is generated based on the facial feature information of the target user and the explanation data of the target object, including: determining the facial feature information appearing in the explanation data selected by the target user; using the facial feature information of the target user to replace the facial feature information appearing in the explanation data of the target object, to generate the second video work including the target object.

[0009] In combination with the first aspect, in certain implementations of the first aspect, a second video work containing the target object is generated based on a first video work containing the target object, including: presenting a digital human production page in response to a digital human customization instruction generated by a target user based on the first video work; obtaining digital human production data determined by the target user on the digital human production page; generating a digital human customized by the target user based on the digital human production data; obtaining explanation data of the target object determined by the target user; and generating a second video work containing the target object based on the digital human customized by the target user and the explanation data of the target object.

[0010] In combination with the first aspect, in certain implementations of the first aspect, a second video work containing the target object is generated based on a first video work containing the target object, including: in response to a digital human customization instruction generated by a target user based on the first video work, presenting a digital human selection page, the digital human selection page including at least one candidate digital human; obtaining a digital human selected by the target user from at least one candidate digital human presented on the digital human selection page; obtaining explanation data of the target object determined by the target user; and generating a second video work containing the target object based on the digital human selected by the target user and the explanation data of the target object.

[0011] In combination with the first aspect, in certain implementations of the first aspect, a second video work containing a target object is generated based on a first video work containing a target object, including: during display of the first video work containing the target object, presenting a video work selection page, the video work selection page including at least one candidate video work containing the target object; in response to a video work selection instruction of a target user, determining the candidate video work selected by the target user; and generating a second video work containing the target object based on the candidate video work selected by the target user.

[0012] In combination with the first aspect, in certain implementations of the first aspect, generating a second video work containing the target object based on the candidate video work selected by the target user includes: capturing a video clip from the candidate video work selected by the target user; generating a second video work containing the target object based on the captured video clip; and / or determining the candidate video work selected by the target user as the second video work containing the target object.

[0013] In combination with the first aspect, in certain implementations of the first aspect, a second video work containing the target item is generated based on a first video work containing the target item, including: during the display of the first video work containing the target item, presenting an item forwarding page, the item forwarding page including a video creation material selection option and / or a video creation material filling area; obtaining video creation material data determined by the target user on the item forwarding page; and generating a second video work containing the target item based on the video creation material data.

[0014] In a second aspect, an embodiment of the present disclosure provides an item sharing device, including: a generation module, configured to respond to a target item sharing instruction of a target user, and generate a second video work containing the target item based on a first video work containing the target item, wherein the first video work is created by users other than the target user; and a publishing module, configured to publish the second video work in response to a video work publishing instruction of the target user.

[0015] In combination with the second aspect, in certain implementations of the second aspect, the first video work includes a video work generated based on the live broadcast content of the target live broadcast room; and / or, the first video work includes a video work displayed on the personal item details page of other users.

[0016] In combination with the second aspect, in certain implementations of the second aspect, the generation module includes: a first presentation unit, configured to present an explanation data determination page during the display of a first video work containing the target object; a first determination unit, configured to determine the explanation data of the target object in response to an explanation data determination instruction of the target user; a second presentation unit, configured to present a facial feature collection page in response to a facial feature entry request of the target user; a first acquisition unit, configured to acquire facial feature information of the target user when the facial area of ​​the target user falls into a collection area of ​​the facial feature collection page; and a first generation unit, configured to generate a second video work containing the target object based on the facial feature information of the target user and the explanation data of the target object.

[0017] In combination with the second aspect, in certain implementations of the second aspect, the generation module includes: a third presentation unit, configured to present a digital human production page in response to a digital human customization instruction generated by a target user based on the first video work; a second acquisition unit, configured to acquire digital human production data determined by the target user on the digital human production page; a second generation unit, configured to generate a digital human customized for the target user based on the digital human production data; a third acquisition unit, configured to acquire explanation data of a target object determined by the target user; and a third generation unit, configured to generate a second video work containing the target object based on the digital human customized by the target user and the explanation data of the target object.

[0018] In combination with the second aspect, in certain implementations of the second aspect, the generation module includes: a fourth presentation unit, configured to present a digital human selection page in response to a digital human customization instruction generated by a target user based on the first video work, the digital human selection page including at least one candidate digital human; a fourth acquisition unit, configured to acquire a digital human selected by the target user from at least one candidate digital human presented on the digital human selection page; a fifth acquisition unit, configured to acquire explanation data of a target object determined by the target user; and a fourth generation unit, configured to generate a second video work containing the target object based on the digital human selected by the target user and the explanation data of the target object.

[0019] In combination with the second aspect, in certain implementations of the second aspect, the generation module includes: a fifth presentation unit, configured to present a video work selection page during the process of displaying a first video work containing the target object, the video work selection page including at least one candidate video work containing the target object; a second determination unit, configured to determine the candidate video work selected by the target user in response to the target user's video work selection instruction; and a fifth generation unit, configured to generate a second video work containing the target object based on the candidate video work selected by the target user.

[0020] In combination with the second aspect, in certain implementations of the second aspect, the generation module includes: a sixth presentation unit, configured to present an item forwarding page during the process of displaying a first video work containing a target item, the item forwarding page including a video creation material selection option and / or a video creation material filling area; a sixth acquisition unit, configured to acquire video creation material data determined by the target user on the item forwarding page; and a sixth generation unit, configured to generate a second video work containing the target item based on the video creation material data.

[0021] In a third aspect, an embodiment of the present disclosure provides an electronic device, comprising: a processor; a memory for storing instructions executable by the processor; and the processor is used to execute the item sharing method mentioned in the first aspect.

[0022] In a fourth aspect, an embodiment of the present disclosure provides a computer-readable storage medium, wherein the computer-readable storage medium stores a computer program, and the computer program is used to execute the item sharing method mentioned in the first aspect.

[0023] In a fifth aspect, an embodiment of the present disclosure provides a computer program product, including a computer program, which implements the item sharing method mentioned in the first aspect when executed by a processor.

[0024] The disclosed embodiment allows the target user to issue a target item sharing instruction, and based on the first video work containing the target item created by other users, generates and publishes a second video work containing the target item. This process does not require the personal participation of other users, and realizes the automation, personalization and diversification of item promotion. In addition, the disclosed embodiment not only reduces the dissemination burden of other users, but also enables the items to be spread more quickly and widely to the demanders of the items. Furthermore, the personalized video work determined based on the target user can better attract the attention of the demanders of the items, thereby increasing their participation and willingness to buy. BRIEF DESCRIPTION OF THE DRAWINGS

[0025] The above and other purposes, features and advantages of the present disclosure will become more apparent by describing the embodiments of the present disclosure in more detail in conjunction with the accompanying drawings. The accompanying drawings are used to provide a further understanding of the embodiments of the present disclosure and constitute a part of the specification. Together with the embodiments of the present disclosure, they are used to explain the present disclosure and do not constitute a limitation of the present disclosure. In the drawings, the same reference numerals generally represent the same components or steps.

[0026] Figure 1 Shown is a schematic diagram of an implementation environment of an item sharing method provided in an embodiment of the present disclosure.

[0027] Figure 2 The figure is a flow chart of an item sharing method provided in one embodiment of the present disclosure.

[0028] Figure 3 The figure is a schematic diagram of a process for generating a second video work including a target object provided by an embodiment of the present disclosure.

[0029] Figure 4 Shown is a schematic diagram of a teaching data determination page provided by an embodiment of the present disclosure.

[0030] Figure 5 Shown is a schematic diagram of a facial feature collection page provided in an embodiment of the present disclosure.

[0031] Figure 6 The figure is a schematic diagram of a process of generating a second video work including a target object provided by another embodiment of the present disclosure.

[0032] Figure 7 Shown is a schematic diagram of a digital human production page provided by an embodiment of the present disclosure.

[0033] Figure 8 The figure is a schematic diagram of a process of generating a second video work including a target object provided by another embodiment of the present disclosure.

[0034] Fig. 9 Shown is a schematic diagram of a digital human selection page provided by an embodiment of the present disclosure.

[0035] Fig.10 The figure is a schematic diagram of a process of generating a second video work including a target object provided by another embodiment of the present disclosure.

[0036] Fig.11 Shown is a schematic diagram of a video work selection page provided by an embodiment of the present disclosure.

[0037] Fig.12 The figure is a schematic diagram of a process of generating a second video work including a target object provided by another embodiment of the present disclosure.

[0038] Fig.13 Shown is a schematic diagram of an item forwarding page provided by an embodiment of the present disclosure.

[0039] Fig.14 Shown is a schematic structural diagram of an item sharing device provided in one embodiment of the present disclosure.

[0040] Fig.15 Shown is a schematic diagram of the structure of a publishing module provided in an embodiment of the present disclosure.

[0041] Fig.16 Shown is a schematic structural diagram of an electronic device provided by an embodiment of the present disclosure. DETAILED DESCRIPTION

[0042] The following will be combined with the drawings in the embodiments of the present disclosure to clearly and completely describe the technical solutions in the embodiments of the present disclosure. Obviously, the described embodiments are only part of the embodiments of the present disclosure, not all of the embodiments. Based on the embodiments in the present disclosure, all other embodiments obtained by ordinary technicians in this field without creative work are within the scope of protection of the present disclosure.

[0043] Figure 1 FIG. 1 is a schematic diagram of an implementation environment of an item sharing method provided by an embodiment of the present disclosure. Figure 1 As shown, the implementation environment includes a first user terminal 110, a second user terminal 120 and a server 130. Exemplarily, the first user terminal is a user terminal where the target user is located, and the second user terminal is a user terminal where other users are located. The first user terminal 110 and the second user terminal 120 are connected to the server 130 via a wireless or wired network.

[0044] Exemplarily, the first user terminal 110 and the second user terminal 120 are respectively installed with an application K, assuming that the application K has a live broadcast function, a short video publishing and browsing function, an online shopping function, etc. The target user can obtain the services provided by the application K by registering and logging in. The application K can be an application on a PC (Personal Computer) or a mobile terminal, which is not limited in the embodiment of the present disclosure.

[0045] In some embodiments, the first user terminal 110 and the second user terminal 120 include smart phones, tablet computers, laptop computers, desktop computers, etc. The server 130 is an independent physical server, or a server cluster or distributed system composed of multiple physical servers, or a cloud server that provides basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communications, middleware services, domain name services, security services, CDN (Content Delivery Network), and big data and artificial intelligence platforms, and the present disclosure does not limit this.

[0046] Continue to refer Figure 1If the embodiment of the present disclosure is applied to a live broadcast scenario, then the first user terminal 110 may be a terminal used by a user watching the live broadcast (i.e., a target user), the second user terminal 120 may be a terminal used by a user performing the live broadcast (i.e., another user), and the server 130 may be a server that provides background services for a live broadcast management client running on the second user terminal 120 and a live broadcast application client running on the first user terminal 110. For example, user A is watching a live broadcast on the first user terminal 110, and the host B in the live broadcast is introducing a newly launched smart watch. User A is interested in this smart watch and hopes to share this product information in his social circle. At this time, user A can use the solution in the embodiment of the present disclosure to process the first video work about the smart watch. For example, user A selects a video work (i.e., the first video work) in the live broadcast through the editing tool of application program K, and this video work shows the main features and usage scenarios of the smart watch. Then, user A uses the AI ​​(Artificial Intelligence) face-changing technology in application program K to merge his facial features and voice with the selected video work to generate a new explanation video (i.e., the second video work). That is to say, the generated second video work not only includes a detailed introduction of the basic information of the smartwatch, but also incorporates the personalized recommendation and evaluation of user A. Then, the generated second video work can be shared by user A to his personal homepage on application K or other social platforms, and other users can watch this video work on application K. In addition, if other users are interested in the smartwatch in this video work, they can also jump directly to the original live broadcast room or product details page through the link embedded in the video to obtain more information or make a purchase.

[0047] Continue to refer Figure 1, if the disclosed embodiment is applied to a product details sharing scenario, then the first user terminal 110 may be a terminal of a user browsing the product details page, and the second user terminal 120 may be a terminal used by a merchant. Accordingly, the server 130 may be a server that provides corresponding background services for the first user terminal 110 and the second user terminal 120. For example, when user C is browsing application K, he finds a smart bracelet, and the product details page contains information such as product pictures, specifications, and user reviews. User C can use the AI ​​commentary function of application K to create a new video work (i.e., a second video work) for this smart bracelet based on the product details page information contained in the first video work. The second video work can display high-definition pictures of the smart bracelet, as well as key product parameters and user evaluation summaries, and can also include user C's introduction to the smart bracelet and sharing of personal experience. In addition, after the generated second video work is previewed and confirmed by user C, it can be selected to be published to his personal homepage in application K and set to be forwardable. Furthermore, user C can also add appropriate tags and descriptions to the second video work so that other users can more easily discover and understand the video content.

[0048] The advantage of this solution is that it not only improves the interactivity and attractiveness of products, but also provides users with a way to promote products, thereby increasing product exposure and communication efficiency. On the one hand, users can participate in product promotion more conveniently. On the other hand, AI technology can improve the personalization and interactivity of video content, and by setting reasonable rules, it can motivate target users to share content. Accordingly, merchants can gain wider market coverage through the sharing behavior of target users, win more potential customers and sales opportunities, and achieve a win-win situation for the platform, users and merchants.

[0049] Combine the following Figures 2 to 15 , the item sharing method provided by the present invention is elaborated in detail.

[0050] Figure 2 FIG. 1 is a flow chart of an item sharing method provided by an embodiment of the present disclosure. Specifically, Figure 2 As shown, the method includes the following steps.

[0051] Step S210 , in response to a target object sharing instruction from a target user, generating a second video work including the target object based on the first video work including the target object.

[0052] The first video work is created by users other than the target user. For example, the target user refers to a consumer or a content creator, and the other user refers to a streamer or a merchant. The target item is the item for which the user wishes to generate an explanation video. For example, the target item is a product displayed in a live broadcast room or a product detail page.

[0053] Accordingly, the target object sharing instruction is issued by the target user in response to the first video work created by other users. The purpose of the instruction is to generate a second video work containing the target object. Exemplarily, the second video work includes the introduction, explanation, display and evaluation of the target object.

[0054] Exemplarily, in step S210, after the target user determines the target item to be shared on the application K, he clicks on a specific sharing button or link provided by the application K, thereby triggering the generation of a target item sharing instruction. Further, the target user selects a first video work, and then the AI ​​technology of the application K on the user side where the target user is located intervenes, allowing the target user to merge his facial features and voice with the selected first video work to generate a second video work. In addition, the target user can also choose a preset narration style and tone, or upload his own voice sample, and AI will generate a video work based on this. In addition to the above, the target user can also edit the generated second video work, adjust the AI-generated narration content, ensure the accuracy and attractiveness of the generated second video work, or add additional comments, emphasize specific features of the product, or provide a personal usage experience.

[0055] Step S220: In response to the target user's video work publishing instruction, publish the second video work.

[0056] Specifically, the video work publishing instruction is an operation instruction issued by the user end where the target user is located, and the purpose is to let the application on the user end know that the user is ready to publish the completed second video work. Exemplarily, the video work publishing instruction can be implemented by clicking a button on the page, such as a "Publish" or "Share" button. Once the target user clicks this button, the publishing process will be executed to upload the second video work to the application K. Exemplarily, the target user can choose to publish the second video work to his own user private domain, such as WeChat friend group, WeChat Moments, etc.; or, the target user can also choose to forward it to specific individual users, such as User 1, User 2, or QQ friends, etc. Compared with uniformly disclosing it to all other users, this method is more targeted and has a higher conversion rate.

[0057] Exemplarily, the publishing process in this step includes: when the user terminal where the target user is located receives the video work publishing instruction triggered by the target user, the user terminal will process the instruction and publish the second video work to the user's private domain. Once the second video work is published to the user's private domain, users who are interested in the second video work can watch the second video work in the user's private domain corresponding to the target user. This can increase the number of views and exposure of the second video work, and also provide a platform for the target user to display and share their own creative content.

[0058] The disclosed embodiment allows the target user to issue a target item sharing instruction, and based on the first video work containing the target item created by other users, generates and publishes a second video work containing the target item. This process does not require the personal participation of other users, and realizes the automation, personalization and diversification of item promotion. In addition, the disclosed embodiment not only reduces the dissemination burden of other users, but also enables the items to be spread more quickly and widely to the demanders of the items. Furthermore, the personalized video work determined based on the target user can better attract the attention of the demanders of the items, thereby increasing their participation and willingness to buy.

[0059] Combination Figure 2 In the illustrated embodiment, in some embodiments of the present disclosure, the first video work includes a video work generated based on the live broadcast content of the target live broadcast room.

[0060] In some embodiments, the first video work is produced using the live broadcast content of a certain live broadcast room as material. In one example, the first video work is to clip and edit certain clips during the live broadcast to generate a new video, which retains the target object in the live broadcast, but has been processed and re-created to make it an independent work that can be shared and re-created. This allows other users to understand and share the target object by watching the video, and also provides a way for the target user to display and share his own work.

[0061] It can be seen that the disclosed embodiments enhance the interactivity and participation of live broadcasts, provide new possibilities for the promotion and dissemination of products, and can expand the influence of products by generating and sharing video works. This model improves the exposure and dissemination efficiency of products, and also creates a richer and more personalized viewing and sharing experience for users.

[0062] In other embodiments, the first video work includes a video work displayed on a personal item detail page of another user.

[0063] Personal item details pages usually refer to pages of items that other users own or want to share on e-commerce platforms or social media, which contain information such as pictures, descriptions, prices, etc. In this embodiment, the second video work is based on these detail pages and generates video works to more vividly and intuitively display the characteristics and details of the items.

[0064] It is understandable that video, as a dynamic medium, can show various aspects of an item more vividly than static images, including usage scenarios, function demonstrations, etc., thereby attracting potential sharers or buyers. Other users can also more intuitively understand the actual usage and effects of the item by watching the second video work, which helps users make more informed decisions.

[0065] Figure 3 The figure shows a flow chart of generating a second video work including a target object provided by an embodiment of the present disclosure. Figure 2 Based on the embodiment shown, Figure 3 The embodiment shown is described below in detail. Figure 3 The embodiment shown and Figure 2 The differences and similarities of the illustrated embodiments are not described in detail.

[0066] like Figure 3 As shown, in this embodiment, based on the first video work containing the target object, generating the second video work containing the target object includes the following steps.

[0067] Step S310: during the display of the first video work including the target object, presenting a page for determining explanation data.

[0068] In some embodiments, the explanation data determination page is an interactive interface whose main function is to allow the target user to select or confirm the explanation content related to the target item. For example, the page includes elements such as a text input box, a selection box, and a button, allowing the target user to input or select the explanation information they want to be displayed in the video. Figure 4 Take the data determination page as an example to introduce it.

[0069] Figure 4 FIG. 1 is a schematic diagram of a page for determining explanation data provided by an embodiment of the present disclosure. Figure 4 As shown, the page includes a video source area, which includes multiple items. The target user can select the target item he needs. For example, if the target user clicks and selects the third item, the page will display the first video work containing the third item. Figure 4 As shown, the cover image of the first video work displays the image of the item and introduces the basic information of the item, such as brand A of the item, price of the item: 20% off for one piece, 35% off for two pieces, 198 yuan for a limited time, etc. At the same time, the page also provides video playback control buttons and sound control options, so that the target user can view the video screen and content of the first video work at any time.

[0070] Step S320, in response to the target user's instruction for determining explanation data, determining explanation data for the target object.

[0071] Explanation data determination instructions refer to operation instructions issued by the target user during the video generation process, which instruct the application K on how to collect, process and confirm the explanation content about the target object that the target user wants to show in the second video work. In addition, these operation instructions are usually implemented through interaction on the user interface, such as text input, option selection, media file upload, etc. performed by the target user on the explanation data determination page. Figure 4 ,If the user clicks the selection button corresponding to the target object in the video source, it is deemed that an ,explanation data confirmation instruction is generated.

[0072] In some embodiments, the application K determines the relevant information of the instruction based on the explanation data, captures the corresponding data, and performs preliminary verification to ensure that the provided information is complete and accurate. Then, the data is integrated and stored as the basis for generating the second video work. In this process, the application K also provides the user with a feedback or confirmation mechanism, such as through prompt information or preview function on the interface, so that the target user knows that the relevant data has been received and understood.

[0073] Step S330, in response to the target user's facial feature entry request, presenting a facial feature collection page.

[0074] A facial feature entry request is a request sent by a target user to application K, hoping that application K can capture and record their facial features so that these features can be used in subsequent video editing and synthesis. Correspondingly, the facial feature acquisition page is a specific interface presented to the target user by application K after responding to the facial feature entry request. The main purpose is to facilitate the target user to collect facial features. The page is designed with special areas and tools for capturing the user's facial image. Figure 5 Take the facial feature collection page as an example to introduce it.

[0075] Figure 5 The figure shows a schematic diagram of a facial feature collection page provided by an embodiment of the present disclosure. Exemplarily, the page includes a video window for displaying a real-time video stream of a target user, so that the target user can see his or her facial expressions and movements; the page also includes a designated collection area, and the target user needs to place his or her face in this area so that the facial features can be accurately captured; the page also includes some guidance information boxes or prompt boxes, telling the target user how to correctly collect facial features, such as keeping the face in the collection area, avoiding blocking the face, etc.; the page also includes a recording button, and the target user can start or end the facial feature collection process through the recording button on the page; the page also provides a preview function of facial features (not shown in the figure), so that the target user can see the facial data captured by the application K.

[0076] Step S340, when the facial area of ​​the target user falls within the collection area of ​​the facial feature collection page, the facial feature information of the target user is obtained.

[0077] Exemplarily, in this embodiment, a face detection algorithm is used to identify and locate the user's face. Once the face is successfully detected, facial feature extraction technology is used to identify and record the target user's facial features, such as the location of the eyes, nose, mouth, and other possible facial expressions. While the facial feature information is being extracted, the data is synchronized to ensure that they can be updated in real time and consistent with the target user's video stream.

[0078] The target user can start or end the facial feature acquisition process by clicking the record button on the page. The page will also provide feedback information to inform the target user of the acquisition status, such as whether the acquisition is successful or the face position needs to be adjusted. The collected facial feature information will be stored in the database for subsequent video editing and synthesis.

[0079] Step S350: generating a second video work including the target object based on the facial feature information of the target user and the explanation data of the target object.

[0080] For example, the facial feature information previously entered by the target user is extracted from the database, including the position, expression, and outline of the face. At the same time, the explanation data previously determined by the target user is obtained, including text descriptions, pictures, video clips, or other media content. Then, using video synthesis technology, these elements are integrated according to the requirements and creative intentions of the target user.

[0081] Exemplarily, during the synthesis process, facial tracking and overlay technology is used to accurately map the facial features of the target user to the corresponding position in the video screen, so that the facial expression of the target user can be synchronized with the explanation content. In addition, if the first video work is a video work that includes the display of the personal item details page of other users, speech synthesis technology can also be used to convert the text explanation data displayed on the personal item details page into speech, which is matched with the facial features of the target user and the video background. Finally, a complete second video work is generated, which not only includes the explanation of the target item, but also incorporates the personalized facial features of the target user, making the second video work more vivid and attractive. The target user can see the perfect combination of his or her facial expression and the explanation content in this video, thereby providing a richer and more interactive viewing experience.

[0082] The disclosed embodiment enables the target user to actively participate in the creation of video content by explaining the data to determine the page, ensuring that the video can accurately convey the information they want to share, which not only improves the relevance and attractiveness of the video content, but also enhances the user's sense of participation and satisfaction. Secondly, by responding to the target user's explanation data to determine the instruction, the target user's explanation content can be accurately captured and recorded, providing the necessary data support for subsequent video editing, ensuring the accuracy and completeness of the video content. Through the collection and extraction of facial features, the personalized elements of the video are further enriched, making the video work more vivid and expressive. Finally, the second video work containing the target object is generated by combining the explanation data and facial features. The second video work not only contains rich information content, but also has a high degree of personalization and interactivity, providing a new way of sharing and display for the target user, but also provides new possibilities for the promotion and marketing of the object, and also brings higher user stickiness and content diversity to the platform.

[0083] Combination Figure 3 In the illustrated embodiment, in other disclosed embodiments, based on the facial feature information of the target user and the explanation data of the target object, a second video work including the target object is generated, including: determining the facial feature information appearing in the explanation data selected by the target user; using the facial feature information of the target user to replace the facial feature information appearing in the explanation data of the target object, to generate the second video work including the target object.

[0084] Exemplarily, the explanation data selected by the target user is deeply analyzed to capture and identify the facial feature information displayed by the anchor or participant. In one example, image and video analysis technologies such as facial recognition algorithms can be used to extract these feature information from the explanation data. Then, image processing or video synthesis technology is used to apply the facial feature information of the target user to the original video, and ensure that the replaced facial feature information is naturally integrated with the background and other elements of the original video.

[0085] In addition, after the second video work is generated, the video can be further subjected to automated quality inspection to ensure that the replacement of facial features is natural and without obvious flaws, so as to improve the realism and viewing experience of the video.

[0086] By replacing facial features, the target user can feel the connection between the video content and themselves, which improves user participation and provides a more personalized and attractive viewing experience. The completed second video work can be published on various platforms for viewers to watch and share, thereby increasing the exposure and dissemination effect of the target item.

[0087] Figure 6 FIG. 1 is a flow chart of generating a second video work including a target object provided by another embodiment of the present disclosure. Figure 2 Based on the embodiment shown, Figure 6 The embodiment shown is described below in detail. Figure 6 The embodiment shown and Figure 2 The differences and similarities of the illustrated embodiments are not described in detail.

[0088] like Figure 6 As shown, in this embodiment, based on the first video work containing the target object, generating the second video work containing the target object includes the following steps.

[0089] Step S610, in response to the digital human customization instruction generated by the target user based on the first video work, presenting a digital human production page.

[0090] The digital human customization instruction refers to a virtual digital human image that the target user wishes to add to the second video work. This image can represent the target user or be presented in a manner specified by the target user to explain or display the target object. In addition, the instruction is usually issued through a specific operation on the user interface, such as clicking a button or selecting an option, indicating that the target user wants to create or customize a digital human.

[0091] The digital human production page is an interactive interface presented to the target user in response to the digital human customization instruction, which allows the target user to design and customize their digital human image. Figure 7 The figure shows a schematic diagram of a digital human production page provided by an embodiment of the present disclosure. The page includes a variety of tools and options, allowing the target user to build the appearance and behavior of the digital human by dragging and dropping components, selecting preset templates, or entering specific parameters on the digital human production page. The page can also provide a real-time preview function, allowing the target user to see the image and actions of the digital human during the customization process, ensuring that the final effect meets the design intent of the target user.

[0092] Continue to refer Figure 7 , which contains the model unit, template unit, sound unit, management unit, live broadcast unit, etc. In the model unit interface, the target user can select the digital human image with the required appearance features from the model market, and can also enter various feature information of the digital human, such as age, constellation, voice, label, etc., as well as application scenarios and categories. In the template unit, the target user can select the digital human's clothing, hairstyle, expression, action, etc. In addition, the target user can customize the digital human's language and voice through the sound unit to ensure that the digital human's behavior and explanation style meet the user's expectations.

[0093] Step S620, obtaining the digital human production data determined by the target user on the digital human production page.

[0094] The target user's selections and adjustments on the page constitute part of the digital human production data. This data not only defines the digital human's appearance, but also includes the behaviors and voice commands that the target user wants the digital human to show in the video. When the target user completes the customization and confirms it, this data will be captured.

[0095] Step S630: Generate a digital human customized for the target user based on the digital human production data.

[0096] For example, based on the target user's selection and input, a virtual digital human with user-specified features is created using technologies such as 3D modeling, animation, facial expression capture, and speech synthesis. After the digital human is generated, the customized digital human model is saved and prepared to be integrated into the target user's video work. In this way, the target user can use this digital human to show and explain the target object in the video, providing a novel and personalized viewing experience.

[0097] Step S640, obtaining explanation data of the target item determined by the target user.

[0098] Step S650: generating a second video work including the target object based on the digital human customized by the target user and the explanation data of the target object.

[0099] Explanatory data refers to all the information about the target item that the target user wants to convey in the video, including but not limited to the item's description, features, usage, advantages, etc.

[0100] In some embodiments, video synthesis technology is used to combine the digital human model with the explanation data. The digital human is animated according to the preset or user-specified movements and expressions in conjunction with the explanation data. If the explanation data contains voice commands, these voices can also be synchronized with the digital human's lip movements to achieve a natural explanation effect.

[0101] In other embodiments, in the process of generating the second video work, the corresponding background, props and scenes can be automatically selected or selected by the target user according to the explanation content and the actions of the digital human, so as to enhance the visual effect of the second video work and the accuracy of information transmission. Finally, a second video work containing the explanation of the target object is generated, in which the digital human acts as the narrator and presents the information in an appearance and style customized by the target user. This video work not only displays the target object, but also incorporates the personalized elements of the user, providing a novel, interactive and attractive content form.

[0102] In the disclosed embodiment, through the response to the digital human customization instruction and the presentation of the digital human production page, the target user can participate in the creation process of the digital human image, realize personalized virtual character design, and add a unique personal style to the video content. Secondly, by obtaining the data determined by the user on the digital human production page, it is ensured that the user's choice and creativity can be accurately captured and applied by the system, and the consistency between the generation of the digital human image and the target user's expectations is guaranteed. Finally, the digital human customized by the target user is combined with the explanation data of the target object to generate a second video work, realizing the seamless integration of the digital human and the explanation content, creating a video work that is both attractive and informative.

[0103] Figure 8 FIG. 1 is a flow chart of generating a second video work including a target object provided by another embodiment of the present disclosure. Figure 2 Based on the embodiment shown, Figure 8 The embodiment shown is described below in detail. Figure 8 The embodiment shown and Figure 2 The differences and similarities of the illustrated embodiments are not described in detail.

[0104] like Figure 8 As shown, in this embodiment, based on the first video work containing the target object, generating the second video work containing the target object includes the following steps.

[0105] Step S810: In response to a digital human customization instruction generated by a target user based on the first video work, a digital human selection page is presented.

[0106] Fig. 9 The figure shows a schematic diagram of a digital human selection page provided by an embodiment of the present disclosure. Exemplarily, the digital human selection page includes a group of preset or pre-made digital humans for the target user to choose. Exemplarily, each candidate digital human has its own unique appearance, style and characteristics, including different facial features, hairstyles, clothing, and preset movements and expressions. This design provides convenience for the target user, allowing them to quickly select a digital human image that meets their needs and preferences from the existing digital humans without having to invest time and effort in re-customization.

[0107] For example, during the selection process, the page will also provide playback and editing tools. The playback tool allows the target user to play the video sample of the digital human to view its movements, expressions and voice effects. The editing tool allows the target user to adjust the digital human's facial features, hairstyle and color, clothing, posture and movements, etc., and also allows the target user to select different virtual scenes or backgrounds to suit the theme and atmosphere of the video.

[0108] Exemplarily, the page also includes filtering and sorting tools (not shown in the figure) to help target users narrow down their choices based on specific criteria or preferences, such as filtering by digital human style, applicable scenarios, or user ratings.

[0109] Step S820, obtaining a digital human selected by the target user from at least one candidate digital human presented on the digital human selection page.

[0110] When the target user browses these candidate digital humans on the digital human selection page, they can decide the most suitable digital human image based on their preferences, video themes, or characteristics of the target object. For example, the target user can make a selection based on the digital human's facial expression, clothing style, movement ability, or any other characteristics that attract them.

[0111] Step S830, obtaining explanation data of the target item determined by the target user.

[0112] Step S840: generating a second video work including the target object based on the digital human selected by the target user and the explanation data of the target object.

[0113] Specifically, the specific implementation of step S830 and step S840 can be found in Figure 6 The implementation method of step S640 and step S650 in the illustrated embodiment will not be described in detail here.

[0114] In the disclosed embodiment, through the digital human selection page, the target user can quickly select a digital human image for the second video work, which not only improves the efficiency of video production, but also provides flexibility and diversity for the target user. Compared with the traditional re-creation of digital humans, this embodiment greatly simplifies the customization process and saves the user's time and energy.

[0115] Fig.10 FIG. 1 is a flow chart of generating a second video work including a target object provided by another embodiment of the present disclosure. Figure 2 Based on the embodiment shown, Fig.10 The embodiment shown is described below in detail. Fig.10 The embodiment shown and Figure 2 The differences and similarities of the illustrated embodiments are not described in detail.

[0116] like Fig.10 As shown, in this embodiment, based on the first video work containing the target object, generating the second video work containing the target object includes the following steps.

[0117] Step S1010: during display of the first video work including the target object, presenting a video work selection page.

[0118] The video work selection page includes at least one candidate video work containing the target item, with the purpose of providing the target user with an opportunity to select from a plurality of candidate video works related to the target item, so as to further customize or generate a second video work.

[0119] Fig.11 The diagram shows a schematic diagram of a video work selection page provided by an embodiment of the present disclosure. Exemplarily, in the video work selection page, at least one candidate video work is displayed, which is automatically generated based on the content of the first video work, or created and shared by other users, and each candidate video work contains a target item. In addition, the page also displays product information associated with the video work, including product name and product introduction, which provides the target user with more details about the target item, helping them to better understand and evaluate the video content. At the same time, in order to achieve interaction with the user, the video work selection page also provides a play button, thumbnail or preview image, allowing the target user to preview the video work without leaving the page. In some embodiments, the page also includes a filtering and sorting tool (not shown in the figure), allowing the target user to narrow the selection range according to specific criteria or preferences, for example, filtering by video style, length, user rating or other relevant factors.

[0120] Furthermore, when the target user browses these candidate video works, he or she can select the most suitable video according to personal preferences, specific needs of the video, or characteristics of the target object.

[0121] Step S1020 , in response to the target user's video work selection instruction, determining the candidate video work selected by the target user.

[0122] In some embodiments, a video work selection instruction issued by a target user from a video work selection page is waited for and received. Exemplarily, the user's selection instruction is usually issued through an interactive operation on the interface, such as clicking an option or button of a candidate video work to indicate their selection. After receiving this instruction, the target user's selection is immediately processed. After confirming the target user's selection, the relevant data and information of the candidate video work are locked to prepare for the next step of the video editing or generation process.

[0123] Step S1030: generating a second video work including the target object based on the candidate video work selected by the target user.

[0124] In some embodiments, after extracting all relevant data and resources of the candidate video work selected by the target user, these resources are edited and adjusted according to the target user's selection and additional input. Exemplarily, it includes clipping video clips to remove unnecessary parts, adjusting the playback order of the video, adding or modifying audio and text annotations, and applying various visual effects or filters to enhance the visual effects of the video. During the editing process, it is necessary to ensure that the target object is properly displayed and emphasized in the video to highlight the characteristics of the target object. Finally, all edited and synthesized elements are integrated into a coherent and smooth second video work.

[0125] In the disclosed embodiment, the target user's video work selection instruction increases the target user's participation, allowing them to make choices based on their preferences and needs, ensuring that the final generated video work can meet the target user's specific expectations. This embodiment provides the target user with a complete video creation path from selection to generation, which not only improves the efficiency and quality of video production, but also greatly enriches the user's creation experience and the expressiveness of video content.

[0126] Combination Fig.10 In the illustrated embodiment, in other embodiments of the present disclosure, based on the candidate video works selected by the target user, a second video work containing the target object is generated, including: intercepting a video clip from the candidate video works selected by the target user; and generating a second video work containing the target object based on the intercepted video clip.

[0127] In an exemplary embodiment, based on the user's specific instructions, such as specified time codes, key frames or specific visual content, the candidate video works are analyzed and the video clips required by the target user are extracted. The intercepted clips are further processed and optimized to ensure that the video clips achieve the best visual and auditory effects. In addition, transition effects, text descriptions, animations or other visual elements can be added as needed to enhance the expressiveness of the video and the clarity of information transmission. Finally, a second video work that highlights the target object is generated.

[0128] Through the above solution, the target users can obtain a highly customized video work, which not only meets the target users' specific needs for content, but also improves the viewing experience of the video through professional editing techniques, providing users with an efficient and personalized video creation solution from selection to generation.

[0129] In some other embodiments of the present disclosure, based on the candidate video work selected by the target user, generating a second video work containing the target item also includes: determining the candidate video work selected by the target user as the second video work containing the target item. In this embodiment, no additional editing or processing is performed on the candidate video work, but it is used as the final product. This processing method is suitable for the case where the target user is completely satisfied with the candidate video work, or the candidate video work is sufficient to meet the user's needs.

[0130] This embodiment provides a fast track for target users, allowing them to bypass traditional editing and synthesis steps and directly adopt existing candidate video works. This method not only saves time, but also preserves the original style and content integrity of the candidate video works, providing convenience and flexibility for users.

[0131] Fig.12 FIG. 1 is a flow chart of generating a second video work including a target object provided by another embodiment of the present disclosure. Figure 2 Based on the embodiment shown, Fig.12 The embodiment shown is described below in detail. Fig.12 The embodiment shown and Figure 2 The differences and similarities of the illustrated embodiments are not described in detail.

[0132] like Fig.12 As shown, in this embodiment, based on the first video work containing the target object, generating the second video work containing the target object includes the following steps.

[0133] Step S1210: during display of the first video work including the target object, presenting an object forwarding page.

[0134] Fig.13 Shown is a schematic diagram of an item forwarding page provided by an embodiment of the present disclosure. Exemplarily, a series of commodities are listed on the page, and each commodity entry includes a commodity name and a commodity introduction, providing users with basic information about the commodity. In addition, there is a "forward" button next to each commodity entry, and the target user can click this button to share the commodity information on social media, instant messaging tools or other platforms. Such a design not only makes it convenient for users to share their favorite commodities with friends and family, but also helps promote commodities and spread brands. In addition, the page provides a preview or thumbnail of the commodity, so that the target user can quickly view the appearance of the commodity before forwarding it.

[0135] Exemplarily, in addition to the above, each product entry on the item forwarding page corresponds to an "Edit" button. After the target user clicks the button, the video creation material selection option and / or the video creation material filling area can be displayed, which means that the target user can select suitable elements from the preset material library, such as specific video clips, pictures, music, text templates, etc. These materials can be directly used for the creation of the second video work. In the video creation material filling area, the target user is allowed to enter or upload his own original content, such as custom text, personally recorded audio or video, and other creative elements that he wants to show in the second video.

[0136] The item forwarding page provides users with flexibility and control, allowing them to customize the video content and style according to their own intentions and goals. Target users can participate more deeply in the video creation process, whether by selecting ready-made materials or by adding personalized creative materials, which can make the second video work closer to the user's creativity and needs.

[0137] Step S1220, obtaining the video creation material data determined by the target user on the item forwarding page.

[0138] Exemplarily, when the target user makes selections and creates on the item forwarding page, he or she adds specific video clips, pictures, background music, text descriptions or other multimedia elements, which together form the basis of the second video work.

[0139] Step S1230: Generate a second video work including the target object based on the video creation material data.

[0140] After obtaining these data, they are processed and integrated as necessary. For example, this includes converting the format of video clips, adjusting the size of pictures and texts, and editing and synchronizing audio materials, etc., to ensure that all materials can be integrated into the second video work. At the same time, a preview function is also provided to allow target users to see the expected effect of the materials they selected and created in the video before the final release.

[0141] In the disclosed embodiment, the target user is allowed to create and forward the first video work in real time while watching it, so as to quickly generate a novel second video work containing the target object, which can reflect the user's personal style and creative expression. At the same time, the target user can ensure that their creativity and choices are accurately captured and applied in the video generation process, so as to create a video work that is both personal and professional. This not only improves the efficiency and quality of video production, but also greatly enriches the user's creative experience and the expressiveness of video content.

[0142] It should be noted that the facial feature information, customized digital humans, and selected digital humans used in the embodiments of the present disclosure all show facial images that are collected with the authorization of the corresponding users, in order to prevent unauthorized access and data leakage and ensure the privacy and security of user data.

[0143] Combination of the above Figures 2 to 13 , describes in detail the item sharing method embodiment of the present disclosure, and the following is combined with Fig.14 and Fig.15 , describes in detail the item sharing device embodiment of the present disclosure. It should be understood that the description of the item sharing method embodiment corresponds to the description of the item sharing device embodiment, so the parts not described in detail can refer to the previous method embodiment.

[0144] Fig.14 FIG. 1 is a schematic diagram of the structure of an item sharing device provided by an embodiment of the present disclosure. Fig.14 As shown, the item sharing device 140 provided in the embodiment of the present disclosure includes:

[0145] The generating module 1410 is configured to generate a second video work including the target object based on a first video work including the target object in response to a target object sharing instruction of the target user, wherein the first video work is created by a user other than the target user;

[0146] The publishing module 1420 is configured to publish the second video work in response to a video work publishing instruction of a target user.

[0147] In one embodiment of the present disclosure, the first video work includes a video work generated based on the live broadcast content of the target live broadcast room; and / or, the first video work includes a video work displayed on the personal item details page of other users.

[0148] Fig.15 FIG. 1 is a schematic diagram of the structure of a publishing module provided by an embodiment of the present disclosure. Fig.15 As shown, in one embodiment of the present disclosure, the generation module 1410 includes: a first presentation unit 14101, configured to present an explanation data determination page during the display of a first video work containing a target object; a first determination unit 14102, configured to determine the explanation data of the target object in response to an explanation data determination instruction of a target user; a second presentation unit 14103, configured to present a facial feature collection page in response to a facial feature entry request of a target user; a first acquisition unit 14104, configured to acquire facial feature information of the target user when the facial area of ​​the target user falls into a collection area of ​​the facial feature collection page; and a first generation unit 14105, configured to generate a second video work containing the target object based on the facial feature information of the target user and the explanation data of the target object.

[0149] In one embodiment of the present disclosure, the first generating unit 14105 is further configured to determine the facial feature information appearing in the explanation data selected by the target user; use the facial feature information of the target user to replace the facial feature information appearing in the explanation data of the target object, and generate a second video work containing the target object.

[0150] Continue to refer Fig.15 As shown, in one embodiment of the present disclosure, the generation module 1410 includes: a third presentation unit 14106, configured to present a digital human production page in response to a digital human customization instruction generated by a target user based on the first video work; a second acquisition unit 14107, configured to acquire digital human production data determined by the target user on the digital human production page; a second generation unit 14108, configured to generate a digital human customized for the target user based on the digital human production data; a third acquisition unit 14109, configured to acquire explanation data of a target object determined by the target user; and a third generation unit 14110, configured to generate a second video work containing the target object based on the digital human customized by the target user and the explanation data of the target object.

[0151] Continue to refer Fig.15 As shown, in one embodiment of the present disclosure, the generation module 1410 includes: a fourth presentation unit 14111, configured to present a digital human selection page in response to a digital human customization instruction generated by a target user based on the first video work, the digital human selection page including at least one candidate digital human; a fourth acquisition unit 14112, configured to acquire a digital human selected by the target user from at least one candidate digital human presented on the digital human selection page; a fifth acquisition unit 14113, configured to acquire explanation data of a target object determined by the target user; and a fourth generation unit 14114, configured to generate a second video work containing the target object based on the digital human selected by the target user and the explanation data of the target object.

[0152] Continue to refer Fig.15 As shown, in one embodiment of the present disclosure, the generation module 1410 includes: a fifth presentation unit 14115, configured to present a video work selection page during the process of displaying a first video work containing a target object, wherein the video work selection page includes at least one candidate video work containing the target object; a second determination unit 14116, configured to determine the candidate video work selected by the target user in response to a video work selection instruction of the target user; and a fifth generation unit 14117, configured to generate a second video work containing the target object based on the candidate video work selected by the target user.

[0153] In one embodiment of the present disclosure, the fifth generation unit 14117 is further configured to capture a video clip from the candidate video work selected by the target user; generate a second video work containing the target object based on the captured video clip; and / or determine the candidate video work selected by the target user as the second video work containing the target object.

[0154] Continue to refer Fig.15 As shown, in one embodiment of the present disclosure, the generation module 1410 includes: a sixth presentation unit 14118, configured to present an item forwarding page during the process of displaying a first video work containing a target item, the item forwarding page including a video creation material selection option and / or a video creation material filling area; a sixth acquisition unit 14119, configured to acquire video creation material data determined by a target user on the item forwarding page; and a sixth generation unit 14120, configured to generate a second video work containing a target item based on the video creation material data.

[0155] Below, reference Fig.16 An electronic device according to an embodiment of the present disclosure is described. Fig.16 Shown is a schematic structural diagram of an electronic device provided by an exemplary embodiment of the present disclosure.

[0156] like Fig.16 As shown, the electronic device 160 includes one or more processors 1601 and a memory 1602 .

[0157] The processor 1601 may be a central processing unit (CPU) or other forms of processing units having data processing capabilities and / or instruction execution capabilities, and may control other components in the electronic device 160 to perform desired functions.

[0158] The memory 1602 may include one or more computer program products, which may include various forms of computer-readable storage media, such as volatile memory and / or non-volatile memory. The volatile memory may include, for example, a random access memory (RAM) and / or a cache memory (cache), etc. The non-volatile memory may include, for example, a read-only memory (ROM), a hard disk, a flash memory, etc. One or more computer program instructions may be stored on the computer-readable storage medium, and the processor 1601 may run the program instructions to implement the item sharing method of each embodiment of the present disclosure described above and / or other desired functions. Various contents such as target item sharing instructions, first video works, second video works, and video work publishing instructions may also be stored in the computer-readable storage medium.

[0159] In one example, the electronic device 160 may further include: an input device 1603 and an output device 1604 , and these components are interconnected via a bus system and / or other forms of connection mechanisms (not shown).

[0160] The input device 1603 may include, for example, a keyboard, a mouse, etc.

[0161] The output device 1604 can output various information to the outside, including target item sharing instructions, first video works, second video works, video work publishing instructions, etc. The output device 1604 can include, for example, a display, a speaker, a printer, a communication network and its connected remote output device, etc.

[0162] Of course, to simplify, Fig.16 Only some of the components related to the present disclosure in the electronic device 160 are shown, and components such as a bus, an input / output interface, etc. are omitted. In addition, according to specific application situations, the electronic device 160 may also include any other appropriate components.

[0163] In addition to the above-mentioned methods and devices, an embodiment of the present disclosure may also be a computer program product, which includes computer program instructions, which, when executed by a processor, enable the processor to execute the steps of the item sharing method according to various embodiments of the present disclosure described above in this specification.

[0164] The computer program product may be written in any combination of one or more programming languages ​​to write program code for performing the operations of the disclosed embodiments, including object-oriented programming languages ​​such as Java, C++, etc., and conventional procedural programming languages ​​such as "C" or similar programming languages. The program code may be executed entirely on the user computing device, partially on the user device, as a separate software package, partially on the user computing device and partially on a remote computing device, or entirely on a remote computing device or server.

[0165] In addition, an embodiment of the present disclosure may also be a computer-readable storage medium having computer program instructions stored thereon, which, when executed by a processor, enables the processor to execute the steps of the item sharing method according to various embodiments of the present disclosure described above in this specification.

[0166] The computer readable storage medium can adopt any combination of one or more readable media. The readable medium can be a readable signal medium or a readable storage medium. The readable storage medium can include, for example, but is not limited to, a system, device or device of electricity, magnetism, light, electromagnetic, infrared, or semiconductor, or any combination of the above. More specific examples (non-exhaustive list) of readable storage media include: an electrical connection with one or more wires, a portable disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above.

[0167] The basic principles of the present disclosure are described above in conjunction with specific embodiments. However, it should be noted that the advantages, strengths, effects, etc. mentioned in the present disclosure are only examples and not limitations, and it cannot be considered that these advantages, strengths, effects, etc. are required by each embodiment of the present disclosure. In addition, the specific details disclosed above are only for the purpose of illustration and ease of understanding, and are not limitations. The above details do not limit the present disclosure to the necessity of adopting the above specific details to be implemented.

[0168] The block diagrams of the devices, apparatuses, equipment, and systems involved in this disclosure are only illustrative examples and are not intended to require or imply that they must be connected, arranged, and configured in the manner shown in the block diagrams. As will be appreciated by those skilled in the art, these devices, apparatuses, equipment, and systems can be connected, arranged, and configured in any manner. Words such as "including," "comprising," "having," and the like are open words, referring to "including but not limited to," and can be used interchangeably therewith. The words "or" and "and" used herein refer to the words "and / or," and can be used interchangeably therewith, unless the context clearly indicates otherwise. The word "such as" used herein refers to the phrase "such as but not limited to," and can be used interchangeably therewith.

[0169] It should also be noted that in the apparatus, device and method of the present disclosure, each component or each step can be decomposed and / or recombined. Such decomposition and / or recombination should be regarded as equivalent solutions of the present disclosure.

[0170] The above description of the disclosed aspects is provided to enable any person skilled in the art to make or use the present disclosure. Various modifications to these aspects will be readily apparent to those skilled in the art, and the general principles defined herein may be applied to other aspects without departing from the scope of the present disclosure. Therefore, the present disclosure is not intended to be limited to the aspects shown herein, but rather to the widest scope consistent with the principles and novel features disclosed herein.

[0171] The above description has been given for the purpose of illustration and description. In addition, this description is not intended to limit the embodiments of the present disclosure to the forms disclosed herein. Although multiple example aspects and embodiments have been discussed above, those skilled in the art will recognize certain variations, modifications, changes, additions and sub-combinations thereof.

Claims

1. A method for sharing items, characterized in that: include: In response to a target item sharing instruction of a target user, generating a second video work including the target item based on a first video work including the target item, wherein the first video work is created by a user other than the target user; In response to the target user's video work publishing instruction, publishing the second video work; The step of generating a second video work including the target object based on the first video work including the target object comprises: generating a second video work including the target object based on the facial feature information of the target user and the explanation data of the target object; and / or, Based on the digital human customized by the target user and the explanation data of the target object, a second video work including the target object is generated; and / or, Based on the digital person selected by the target user and the explanation data of the target object, a second video work including the target object is generated.

2. The item sharing method according to claim 1, characterized in that: The first video work includes a video work generated based on the live broadcast content of the target live broadcast room; and / or, The first video work includes the video work displayed on the personal item details page of the other user.

3. The item sharing method according to claim 1 or 2, characterized in that: The step of generating a second video work including the target object based on the first video work including the target object further includes: During the display of the first video work including the target object, presenting an explanation data determination page; In response to an explanation data determination instruction of the target user, determining explanation data of the target object; In response to the facial feature entry request of the target user, presenting a facial feature collection page; When the facial area of ​​the target user falls within the collection area of ​​the facial feature collection page, the facial feature information of the target user is obtained so as to generate a second video work including the target object based on the facial feature information of the target user and the explanation data of the target object.

4. The item sharing method according to claim 3, characterized in that: The step of generating a second video work including the target object based on the facial feature information of the target user and the explanation data of the target object comprises: Determining facial feature information appearing in the explanation data selected by the target user; The facial feature information of the target user is used to replace the facial feature information appearing in the explanation data of the target object, so as to generate a second video work including the target object.

5. The item sharing method according to claim 1 or 2, characterized in that: The step of generating a second video work including the target object based on the first video work including the target object further includes: In response to a digital human customization instruction generated by the target user based on the first video work, presenting a digital human production page; Acquire the digital human production data determined by the target user on the digital human production page; Based on the digital human production data, generating a digital human customized for the target user; The explanation data of the target object determined by the target user is obtained, so as to generate a second video work including the target object based on the digital human customized by the target user and the explanation data of the target object.

6. The item sharing method according to claim 1 or 2, characterized in that: The step of generating a second video work including the target object based on the first video work including the target object further includes: In response to a digital human customization instruction generated by the target user based on the first video work, presenting a digital human selection page, the digital human selection page including at least one candidate digital human; Acquire a digital human selected by the target user from among the at least one candidate digital human presented on the digital human selection page; The explanation data of the target object determined by the target user is obtained, so as to generate a second video work including the target object based on the digital person selected by the target user and the explanation data of the target object.

7. The item sharing method according to claim 1 or 2, characterized in that: The step of generating a second video work including the target object based on the first video work including the target object further includes: In the process of displaying the first video work containing the target object, presenting a video work selection page, wherein the video work selection page includes at least one candidate video work containing the target object; In response to a video work selection instruction of the target user, determining a candidate video work selected by the target user; Based on the candidate video works selected by the target user, a second video work including the target object is generated.

8. The item sharing method according to claim 7, characterized in that: The step of generating a second video work including the target object based on the candidate video work selected by the target user includes: intercepting a video clip from the candidate video work selected by the target user; Based on the captured video clip, generating a second video work including the target object; and / or, The candidate video work selected by the target user is determined as a second video work containing the target object.

9. The item sharing method according to claim 1 or 2, characterized in that: The step of generating a second video work including the target object based on the first video work including the target object further includes: During the process of displaying the first video work including the target item, presenting an item forwarding page, the item forwarding page including a video creation material selection option and / or a video creation material filling area; Acquire the video creation material data determined by the target user on the item forwarding page; Based on the video creation material data, a second video work including the target object is generated.

10. An item sharing device, characterized in that: include: a generating module configured to generate, in response to a target item sharing instruction of a target user, a second video work including the target item based on a first video work including the target item, wherein the first video work is created by a user other than the target user; A publishing module, configured to publish the second video work in response to a video work publishing instruction of the target user; Wherein, the generating module comprises: A first generating unit is configured to generate a second video work including the target object based on the facial feature information of the target user and the explanation data of the target object; and / or, A third generating unit is configured to generate a second video work including the target object based on the digital human customized by the target user and the explanation data of the target object; and / or, The fourth generating unit is configured to generate a second video work including the target object based on the digital human selected by the target user and the explanation data of the target object.

11. The item sharing device according to claim 10, characterized in that: The first video work includes a video work generated based on the live broadcast content of the target live broadcast room; and / or, The first video work includes the video work displayed on the personal item details page of the other user.

12. The item sharing device according to claim 10 or 11, characterized in that: The generating module also includes: A first presentation unit, configured to present an explanation data determination page during the process of presenting a first video work including the target object; A first determining unit, configured to determine the explanation data of the target object in response to the explanation data determination instruction of the target user; A second presentation unit, configured to present a facial feature collection page in response to a facial feature entry request of the target user; The first acquisition unit is configured to acquire facial feature information of the target user when the facial area of ​​the target user falls within the collection area of ​​the facial feature collection page, so as to generate a second video work including the target object based on the facial feature information of the target user and the explanation data of the target object.

13. The item sharing device according to claim 10 or 11, characterized in that: The generating module also includes: A third presentation unit, configured to present a digital human production page in response to a digital human customization instruction generated by the target user based on the first video work; A second acquisition unit is configured to acquire the digital human production data determined by the target user on the digital human production page; A second generating unit is configured to generate a digital human customized for the target user based on the digital human production data; The third acquisition unit is configured to acquire the explanation data of the target object determined by the target user, so as to generate a second video work containing the target object based on the digital human customized by the target user and the explanation data of the target object.

14. The item sharing device according to claim 10 or 11, characterized in that: The generating module also includes: a fourth presentation unit, configured to present a digital human selection page in response to a digital human customization instruction generated by the target user based on the first video work, wherein the digital human selection page includes at least one candidate digital human; A fourth acquisition unit is configured to acquire a digital human selected by the target user from the at least one candidate digital human presented on the digital human selection page; The fifth acquisition unit is configured to acquire the explanation data of the target object determined by the target user, so as to generate a second video work containing the target object based on the digital human selected by the target user and the explanation data of the target object.

15. The item sharing device according to claim 10 or 11, characterized in that: The generating module also includes: a fifth presentation unit, configured to present a video work selection page during the process of presenting the first video work containing the target object, wherein the video work selection page includes at least one candidate video work containing the target object; A second determining unit, configured to determine a candidate video work selected by the target user in response to a video work selection instruction of the target user; The fifth generating unit is configured to generate a second video work including the target object based on the candidate video work selected by the target user.

16. The item sharing device according to claim 10 or 11, characterized in that: The generating module also includes: A sixth presentation unit, configured to present an item forwarding page during the process of presenting the first video work including the target item, wherein the item forwarding page includes a video creation material selection option and / or a video creation material filling area; A sixth acquisition unit is configured to acquire the video creation material data determined by the target user on the item forwarding page; The sixth generating unit is configured to generate a second video work including the target object based on the video creation material data.

17. An electronic device, characterized in that: include: processor; as well as A memory, wherein computer program instructions are stored in the memory, and when the computer program instructions are executed by the processor, the processor executes the item sharing method according to any one of claims 1 to 9.

18. A computer-readable storage medium, characterized in that: The computer-readable storage medium stores computer program instructions, which, when executed by a processor, enable the processor to execute the item sharing method according to any one of claims 1 to 9.

19. A computer program product comprising a computer program, characterized in that When the computer program is executed by a processor, the item sharing method according to any one of claims 1 to 9 is implemented.

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