Method and device for processing media content, equipment, storage medium and program product

Abstract

According to the embodiment of the invention, a media content processing method and device, equipment, a storage medium and a program product are provided. The method comprises the following steps: presenting a viewing interface of media content; in the viewing interface, receiving an acquisition request for the media content; and providing a media file corresponding to the media content, where the media file includes at least a first image displaying a first content indicating at least one search term determined based on historical search data associated with the media content. Therefore, according to the embodiment of the invention, the search term related to the interaction history of other users can be contained in the provided media file, so that the efficiency of acquiring the information from the media file is improved.

Description

Technical Field

[0001] Example embodiments of the present disclosure generally relate to the field of computers, and more particularly, to methods, devices, apparatuses, computer-readable storage media, and computer program products for processing media content. Background Art

[0002] With the development of computer technology, more and more users create and share media content through Internet platforms. Usually, for higher sharing efficiency, applications / platforms support users to share media content with other users of the same application / platform. Alternatively, applications / platforms can also support users to download media content. Users download media content to local devices and can share it with other users through other applications / platforms to achieve cross-application / platform media content sharing. Summary of the invention

[0003] In a first aspect of the present disclosure, a method for processing media content is provided. The method includes: presenting a viewing interface for the media content; receiving a request for obtaining the media content in the viewing interface; and providing a media file corresponding to the media content, wherein the media file includes at least a first image showing first content, and the first content indicates at least one search term determined based on historical search data associated with the media content.

[0004] In a second aspect of the present disclosure, a device for processing media content is provided. The device includes: a presentation module configured to present a viewing interface of the media content; a receiving module configured to receive a request for obtaining the media content in the viewing interface; and a providing module configured to provide a media file corresponding to the media content, wherein the media file at least includes a first image showing a first content, and the first content indicates at least one search term determined based on historical search data associated with the media content.

[0005] In a third aspect of the present disclosure, an electronic device is provided. The device includes at least one processing unit; and at least one memory, the at least one memory is coupled to the at least one processing unit and stores instructions for execution by the at least one processing unit. When the instructions are executed by the at least one processing unit, the device executes the method of the first aspect.

[0006] In a fourth aspect of the present disclosure, a computer-readable storage medium is provided, wherein a computer program is stored on the computer-readable storage medium, and the computer program can be executed by a processor to implement the method of the first aspect.

[0007] In a fifth aspect of the present disclosure, a computer program product is provided, which includes computer executable instructions, and when the computer executable instructions are executed by a processor, the method of the first aspect is implemented.

[0008] It should be understood that the contents described in this content section are not intended to limit the key features or important features of the embodiments of the present disclosure, nor are they intended to limit the scope of the present disclosure. Other features of the present disclosure will become easily understood through the following description. BRIEF DESCRIPTION OF THE DRAWINGS

[0009] The above and other features, advantages and aspects of the embodiments of the present disclosure will become more apparent with reference to the following detailed description in conjunction with the accompanying drawings. In the accompanying drawings, the same or similar reference numerals represent the same or similar elements, wherein:

[0010] Figure 1 A schematic diagram showing an example environment in which embodiments of the present disclosure can be implemented;

[0011] FIG. 2A to FIG. 2E A schematic diagram showing an interface according to some embodiments of the present disclosure;

[0012] Figure 3 A flowchart showing a process of processing media resources according to some embodiments of the present disclosure;

[0013] Figure 4 A schematic structural block diagram showing an apparatus for processing media resources according to some embodiments of the present disclosure; and

[0014] Figure 5 A block diagram of an electronic device capable of implementing various embodiments of the present disclosure is shown. DETAILED DESCRIPTION

[0015] Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although certain embodiments of the present disclosure are shown in the accompanying drawings, it should be understood that the present disclosure can be implemented in various forms and should not be construed as being limited to the embodiments set forth herein. On the contrary, these embodiments are provided to provide a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the present disclosure are only for exemplary purposes and are not intended to limit the scope of protection of the present disclosure.

[0016] It should be noted that the titles of any sections / subsections provided herein are not restrictive. Various embodiments are described throughout this article, and any type of embodiment may be included under any section / subsection. In addition, the embodiments described in any section / subsection may be combined in any manner with any other embodiments described in the same section / subsection and / or different sections / subsections.

[0017] In the description of the embodiments of the present disclosure, the term "including" and similar terms should be understood as open inclusion, that is, "including but not limited to". The term "based on" should be understood as "based at least in part on". The term "one embodiment" or "the embodiment" should be understood as "at least one embodiment". The term "some embodiments" should be understood as "at least some embodiments". Other explicit and implicit definitions may be included below. The terms "first", "second", etc. may refer to different or the same objects. Other explicit and implicit definitions may be included below.

[0018] The embodiments of the present disclosure may involve user data, data acquisition and / or use, etc. These aspects are subject to the corresponding laws, regulations and relevant provisions. In the embodiments of the present disclosure, all data collection, acquisition, processing, processing, forwarding, use, etc. are carried out on the premise that the user knows and confirms. Accordingly, when implementing each embodiment of the present disclosure, the type, scope of use, usage scenario, etc. of the data or information that may be involved should be informed to the user and the user's authorization should be obtained in an appropriate manner in accordance with the relevant laws and regulations. The specific notification and / or authorization method can vary according to the actual situation and application scenario, and the scope of the present disclosure is not limited in this respect.

[0019] In this specification and the embodiments, if personal information processing is involved, it will be processed on the premise of having a legal basis (such as obtaining the consent of the subject of personal information, or it is necessary to perform a contract, etc.), and will only be processed within the scope of regulations or agreements. If a user refuses to process personal information other than the necessary information for basic functions, it will not affect the user's use of basic functions.

[0020] As described above, users can usually share media content of one application / platform with other users through other applications / platforms. For example, user A can download media content 1 to the local computer in application 1, that is, obtain media file 1, and send media file 1 to user B in application 2 to realize cross-application / platform media content sharing.

[0021] Furthermore, some media content contains information related to content creation, such as the author, creation platform, etc. Using the above example, user B can view the author, creation platform, etc. of media content 1. In this case, the information contained in media content 1 is limited, and it is difficult to help users efficiently obtain desired information, for example, perform a search for related information.

[0022] Therefore, traditional technologies still face great challenges in terms of the efficiency of obtaining information from media content.

[0023] In view of this, an embodiment of the present disclosure proposes a solution for processing media content. According to the solution, a viewing interface for media content can be presented; further, a request for obtaining media content can be received in the viewing interface; further, a media file corresponding to the media content can be provided, wherein the media file at least includes a first image showing first content, and the first content indicates at least one search item determined based on historical search data associated with the media content.

[0024] Based on this approach, the embodiments of the present disclosure can include a first image displaying the first content in the media file corresponding to the provided media content, thereby utilizing at least one search item indicated by the first content and determined based on historical search data associated with the media content to help users efficiently obtain desired information, thereby improving the efficiency of information acquisition.

[0025] Therefore, the embodiments of the present disclosure can improve the efficiency of acquiring information from media files.

[0026] Example Environment

[0027] Figure 1 1 is a schematic diagram of an example environment 100 in which embodiments of the present disclosure can be implemented. Figure 1 As shown, example environment 100 may include electronic device 110 .

[0028] In the example environment 100, an application 120 is installed in an electronic device 110. A user 140 can interact with the application 120 via the electronic device 110 and / or its attached devices. The application 120 can be an application that supports media content processing, such as a media content generation application, a media content sharing application, or a social application, or can be any other appropriate application.

[0029] exist Figure 1 In the environment 100 , if the application 120 is in an active state, the application 120 may provide a presentation interface 150 for the user 140 .

[0030] In some embodiments, the electronic device 110 communicates with the server 130 to provide services for the application 120. The electronic device 110 can be any type of mobile terminal, fixed terminal or portable terminal, including a mobile phone, a desktop computer, a laptop computer, a notebook computer, a netbook computer, a tablet computer, a media computer, a multimedia tablet, a personal communication system (PCS) device, a personal navigation device, a personal digital assistant (PDA), an audio / video player, a digital camera / camcorder, a positioning device, a television receiver, a radio broadcast receiver, an e-book device, a gaming device, or any combination of the foregoing, including accessories and peripherals of these devices or any combination thereof. In some embodiments, the electronic device 110 can also support any type of interface for the user (such as a "wearable" circuit, etc.).

[0031] The server 130 may be an independent physical server, or a server cluster or distributed system composed of multiple physical servers, or a cloud server that provides basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communications, middleware services, domain name services, security services, content distribution networks, and big data and artificial intelligence platforms. The server 130 may include, for example, a computing system / server, such as a mainframe, an edge computing node, a computing device in a cloud environment, etc. The server 130 may provide background services for the application 120 that supports content presentation in the electronic device 110.

[0032] A communication connection may be established between the server 130 and the electronic device 110. The communication connection may be established in a wired manner or a wireless manner. The communication connection may include, but is not limited to, a Bluetooth connection, a mobile network connection, a universal serial bus connection, a wireless fidelity connection, etc., and the embodiments of the present disclosure are not limited in this respect. In the embodiments of the present disclosure, the server 130 and the electronic device 110 may implement signaling interaction through the communication connection between the two.

[0033] It should be understood that the structure and function of the various elements in the environment 100 are described for exemplary purposes only and do not imply any limitation on the scope of the present disclosure.

[0034] Some example embodiments of the present disclosure will be described below with continued reference to the accompanying drawings.

[0035] Example Interaction

[0036] The following will refer to FIG. 2A to FIG. 2E To describe an example interaction process according to an embodiment of the present disclosure. FIG. 2A to FIG. 2E Example interfaces 200A to 200E according to some embodiments of the present disclosure are shown. For example, interfaces 200A to 200E may be composed of Figure 1The electronic device 110 is provided as shown.

[0037] like Figure 2A As shown, the electronic device 110 can, for example, present an interface 200A (a viewing interface for media content), which can present media content. The interface 200A can also display one or more controls with which the user can interact, such as a like control, a comment control, a favorite control, a forwarding control, an add music control, and the like.

[0038] In some embodiments, the user may interact with the electronic device 110 in the interface 200A to send a request for obtaining media content to the electronic device 110. For example, the user may send a request for obtaining media content to the electronic device 110 by long pressing or the like in the interface 200A, or the user may trigger the electronic device 110 to display multiple optional controls by long pressing or interacting with a forwarding control or the like in the interface 200A, and the user may interact with, for example, a download control or a sharing control to send a request for obtaining media content to the electronic device 110. As some examples, the user may also send a request for obtaining media content to the electronic device 110 in other appropriate ways.

[0039] Based on this, the electronic device 110 can receive a user's request for obtaining media content in the interface 200A.

[0040] As some examples, the media content may be video content, image content, image collection content, and the like.

[0041] In some embodiments, the media content may include target image content. For example, when the media content is video content, the target image content may be at least one video frame in the video content. For another example, when the media content is an image / image set, the target image content may be at least one image contained in the image / image set.

[0042] As some examples, the target image content may be, for example, the target image content 210 displayed in the interface 200A, that is, one of the video frames in the media content presented by the electronic device 110 in the interface 200A.

[0043] It should be understood that the media content may also be other various forms of digital content. For ease of understanding, the following embodiments of the present disclosure are described by taking the media content as video content as an example.

[0044] Furthermore, the electronic device 110 may provide the user with a media file corresponding to the media content in response to the user's request for obtaining the media content. The media file corresponding to the media content may be, for example, a video file in any form, an image file in any form, an image collection file in any form, or the media file may also be a video file corresponding to the image content or the image collection file, or the like.

[0045] In some embodiments, a user (e.g., the current user) can share the media files obtained from the target application with other users through other applications / platforms, and other users can view the media content shared by the current user by interacting with the media files shared by the current user. Exemplarily, the target application is, for example, application 150, and the electronic device 110 can present a viewing interface for the media content in the target application, and provide the media files corresponding to the media content 110 through the target application.

[0046] Based on this, the media file may include more real interactive information to improve the efficiency of users obtaining desired information from the media file. Specifically, the electronic device 110 or the server 130 may enrich the information included in the media file based on historical search data.

[0047] As some examples, historical search data is search data generated by the history of users who watch the media content, such as search terms for the media content, the number of historical searches corresponding to the search terms, etc. The electronic device 110 or the server 130 can determine the historical search data based on historical search requests initiated by a group of users in the process of browsing the media content. A group of users is a user who browses the media content in the target application and has initiated a search request in the process of browsing the media content. Therefore, the historical search data can indicate historical search requests initiated by a group of users for the media content, and based on the historical search data, interactive information related to the media content can be determined.

[0048] In some embodiments, the electronic device 110 or the server 130 may determine more candidate search terms based on the historical search data, and in order to improve the quality of the search terms and make the search terms more closely match the user's desired information, the candidate search terms may be screened. Specifically, the electronic device 110 or the server 130 may determine multiple candidate search terms based on the historical search data, and may determine at least one search term from the multiple candidate search terms based on the historical search times of the multiple candidate search terms.

[0049] As some examples, the screening process can be implemented in a variety of ways, such as setting a screening threshold, setting a screening quantity, etc., which is not limited in the embodiments of the present disclosure.

[0050] In some embodiments, at least one search term may also be determined based on reference information associated with the current user.

[0051] Furthermore, the media file may include visible information indicating at least one search term determined based on the historical search data to increase the degree of matching between the media file and the user's desired information. Specifically, the media file may include at least a first image showing a first content, the first content indicating at least one search term determined based on the historical search data associated with the media content.

[0052] As some examples, the first content may include a search box (or other search icons) and at least one search item. The first image may include one or more video frames displaying the search box and the at least one search item.

[0053] In some embodiments, the first image may be generated based on at least one predetermined video frame (e.g., target image content) in the video content, such as the first frame, the last frame, etc. In other words, the first image may be at least one predetermined video frame in the video file. Specifically, the electronic device 110 or the server 130 may superimpose a watermark in the target image content to obtain the first image, that is, the first content may include a watermark superimposed and displayed on the target image content.

[0054] As some examples, the first image may also be generated based on other video frames. For example, the electronic device 110 or the server 130 may superimpose a watermark (ie, the first content) on a newly added video frame that does not belong to the media content in the media file to obtain the first image.

[0055] As some examples, the first content may also include publisher information (user name, ID, avatar, etc.) associated with the media content, which will not be described in detail.

[0056] As some examples, during or after providing a media file, the electronic device 110 presents a display interface of the media file to the user so that the user can view the content of the media file, such as shown in interfaces 200B to 200C.

[0057] like Figure 2B As shown, the interface 200B displays a first image generated based on the target image content, and the first image displays at least the target image content 210 and the first content 221 superimposed on the target image content 210, and the first content 221 includes a search box and a search item "travel guide".

[0058] like Figure 2CAs shown, the interface 200C displays a first image generated based on a newly added video frame (i.e., a blank tail frame), and the first image contains at least a first content 222 superimposed on the newly added video frame. The first content 222 includes a search box and a search item "travel guide".

[0059] Based on this, the user (current user or other user) can open the target application to perform a search based on at least one search item indicated by the first content while viewing the media file or after viewing the media file.

[0060] Further, in order to improve the search efficiency of the target application, the electronic device 110 or the server 130 may add second content for guiding to the search page corresponding to the at least one search term to the media content based on the at least one search term. As an example, the media file may include a second image showing the second content.

[0061] As some examples, the second content may include graphic coded content associated with the search page, such as a QR code, a barcode, etc. Alternatively, the second content may also include other suitable content associated with the search page, such as an access address, etc. The search page may be a page that displays search results corresponding to at least one search item.

[0062] In some embodiments, the second image may also be at least one predetermined video frame in a video file. The second image may correspond to the same video frame as the first image, or may correspond to a different video frame. Similar to the first image, the second image may display the second content superimposed on the target image content, or may display the second content superimposed on a newly added video frame that does not belong to the media content in the media file, and so on.

[0063] For example, Figure 2D As shown, a second image is displayed in the interface 200D, and the second image may display graphic coded content 230 .

[0064] Furthermore, the electronic device 110 may also present a prompt window corresponding to at least one search item to the user in the target application, so that the user can quickly search for the at least one search item. Specifically, the electronic device 110 may present a prompt window corresponding to at least one search item in the target application in response to receiving a first operation on the second content, and present a search page corresponding to at least one search item in the target application interface in response to a second operation on the prompt window.

[0065] Exemplarily, the embodiments of the present disclosure are combined with Figure 2D as well as Figure 2E Explain, for example Figure 2DAs shown, the electronic device 110 may present a prompt window 240 (ie, a prompt window 240 corresponding to at least one search item) in the target application in response to receiving a screenshot operation of the second image by the user. Figure 2E The prompt window 240 shown in FIG. 240 may display at least one search item 241 (“travel guide”) and a search control 242 (“one-click search”). Based on this, the electronic device 110 responds to the user's triggering operation on the search control 242 in the prompt window 240 and presents a search page corresponding to the at least one search item in the target application interface.

[0066] In some embodiments, the electronic device 110 may also present a search page corresponding to the at least one search term in the second application in response to receiving a third operation on the second content.

[0067] As some examples, a user (e.g., the current user) can obtain media content provided by the first application through a target application (e.g., the first application) and share the media file with other users. For example, the electronic device 110 can present a viewing interface for the media content in the first application, and provide the user with a media file corresponding to the media content through the target application, that is, the user can trigger the download of the media file from the first application.

[0068] Based on this, other users can trigger a third operation on the second content, such as long pressing, by interacting with the media file shared by the current user. Thus, the electronic device 110 can present a search page corresponding to at least one search item in the second application in response to receiving the third operation.

[0069] As some examples, the first application may be a media browsing application, or other suitable applications, and the second application may be the same application as the first application, or may be an application different from the first application. For example, the second application may be an independent search application, or other suitable applications.

[0070] It should be understood that the first operation, the second operation, and the third operation of the present disclosure are not limited to the above examples, such as copying, dragging, sliding, long pressing, etc., and the embodiments of the present disclosure will not be elaborated on this.

[0071] In some embodiments, the interactive information included in the media content may not meet the requirements, and there are defects such as less interactive information associated with the media content itself, the interactive information related to the media content does not match the information expected by the user, and / or the historical search data associated with the media content is inaccurate. For example, based on this, the electronic device 110 can first determine whether the media content meets the preset conditions during the process of providing the media file.

[0072] As some examples, the preset condition may be related to at least one of historical interaction information of the media content, historical search data associated with the media content, etc. For example, the historical interaction information may be the number of views and searches of the media content, etc.

[0073] Based on this, in response to the media content meeting the preset condition, the electronic device 110 can provide a media file corresponding to the media content (the specific implementation method can be referred to the above embodiment, and is marked as the first media file for distinction below), and in response to the media content not meeting the preset condition, the electronic device 110 can provide a second media file corresponding to the media content, and the second media file at least includes a third image showing a third content, and the third content indicates a search item associated with the publisher of the media content. Exemplarily, the third content is, for example, the publisher's user name, user avatar, etc., which will not be described in detail.

[0074] Based on this approach, the embodiments of the present disclosure include a first image displaying a first content in a media file corresponding to the provided media content, thereby utilizing at least one search item indicated by the first content and determined based on historical search data associated with the media content to increase the amount of interactive information contained in the media content, help users obtain desired information, and thus improve the efficiency of information acquisition; in addition, the embodiments of the present disclosure improve the information search efficiency of the electronic device by including a second image displaying a second content in the media content.

[0075] Thus, the embodiments of the present disclosure can include search items related to interaction history with other users in the provided media files, thereby improving the efficiency of obtaining information from the media files and improving the information search efficiency of the electronic device.

[0076] Example Process

[0077] Figure 3 FIG. 3 is a flowchart showing an example process 300 for processing media resources according to some embodiments of the present disclosure. The process 300 may be implemented at the electronic device 110. Figure 1 Process 300 is described.

[0078] In block 310 , the electronic device 110 presents a viewing interface for media content.

[0079] In block 320 , the electronic device 110 receives a request for obtaining media content in the viewing interface.

[0080] In block 330 , the electronic device 110 provides a media file corresponding to the media content, wherein the media file includes at least a first image displaying first content, the first content indicating at least one search term determined based on historical search data associated with the media content.

[0081] In some embodiments, the media content includes target image content, and the first content includes a watermark displayed superimposed on the target image content.

[0082] In some embodiments, the media file further includes a second image displaying second content, where the second content is used to guide to a search page corresponding to the at least one search term.

[0083] In some embodiments, process 300 also includes: in response to receiving a first operation on the second content, presenting a prompt window corresponding to at least one search term in the target application; and in response to a second operation on the prompt window, presenting a search page corresponding to the at least one search term in the target application.

[0084] In some embodiments, the second content includes graphically encoded content associated with the search page.

[0085] In some embodiments, the media file is a video file, and the first image or the second image is at least one predetermined video frame in the video file.

[0086] In some embodiments, the historical search data indicates historical search requests initiated by a group of users in the process of browsing media content.

[0087] In some embodiments, providing a media file corresponding to the media content includes: in response to the media content satisfying a preset condition, providing a media file corresponding to the media content, wherein the preset condition is related to at least one of the following: historical interaction information of the media content, historical search data associated with the media content.

[0088] In some embodiments, the media file is a first media file, and process 300 further includes: in response to the media content not satisfying a preset condition, providing a second media file corresponding to the media content, wherein the second media file includes at least a third image displaying third content, and the third content indicates a search term associated with a publisher of the media content.

[0089] In some embodiments, at least one search term is determined based on the following process: determining multiple candidate search terms based on historical search data; and determining at least one search term from the multiple candidate search terms based on historical search times of the multiple candidate search terms.

[0090] In some embodiments, at least one search term is determined further based on reference information associated with the current user.

[0091] Example devices and equipment

[0092] The embodiments of the present disclosure also provide corresponding devices for implementing the above methods or processes. Figure 4A schematic structural block diagram of an apparatus 400 for processing media content according to some embodiments of the present disclosure is shown. The apparatus 400 may be implemented as or included in the electronic device 110 discussed above. Each module / component in the apparatus 400 may be implemented by hardware, software, firmware, or any combination thereof.

[0093] like Figure 4 As shown, the device 400 includes a presentation module 410, which is configured to present a viewing interface for media content; a receiving module 420, which is configured to receive a request for obtaining media content in the viewing interface; and a providing module 430, which is configured to provide a media file corresponding to the media content, wherein the media file includes at least a first image displaying a first content, and the first content indicates at least one search item determined based on historical search data associated with the media content.

[0094] In some embodiments, the media content includes target image content, and the first content includes a watermark displayed superimposed on the target image content.

[0095] In some embodiments, the media file further includes a second image displaying second content, where the second content is used to guide to a search page corresponding to the at least one search term.

[0096] In some embodiments, the device 400 also includes a search module configured to: in response to receiving a first operation on the second content, present a prompt window corresponding to at least one search term in the target application; and in response to a second operation on the prompt window, present a search page corresponding to the at least one search term in the target application.

[0097] In some embodiments, the second content includes graphically encoded content associated with the search page.

[0098] In some embodiments, the media file is a video file, and the first image or the second image is at least one predetermined video frame in the video file.

[0099] In some embodiments, the historical search data indicates historical search requests initiated by a group of users in the process of browsing media content.

[0100] In some embodiments, providing module 430 is further configured to: in response to the media content satisfying a preset condition, provide a media file corresponding to the media content, wherein the preset condition is related to at least one of the following: historical interaction information of the media content, historical search data associated with the media content.

[0101] In some embodiments, the media file is a first media file, and the device 400 also includes a publisher-related providing module, which is configured to: in response to the media content not satisfying a preset condition, provide a second media file corresponding to the media content, wherein the second media file at least includes a third image displaying third content, and the third content indicates a search item associated with the publisher of the media content.

[0102] In some embodiments, at least one search term is determined based on the following process: determining multiple candidate search terms based on historical search data; and determining at least one search term from the multiple candidate search terms based on historical search times of the multiple candidate search terms.

[0103] In some embodiments, at least one search term is determined further based on reference information associated with the current user.

[0104] The units included in the device 400 can be implemented in various ways, including software, hardware, firmware, or any combination thereof. In some embodiments, one or more units can be implemented using software and / or firmware, such as machine executable instructions stored on a storage medium. In addition to or as an alternative to machine executable instructions, some or all of the units in the device 400 can be implemented at least in part by one or more hardware logic components. As an example and not limitation, exemplary types of hardware logic components that can be used include field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), application specific standard products (ASSPs), systems on chips (SOCs), complex programmable logic devices (CPLDs), and the like.

[0105] Figure 5 1 shows a block diagram of an electronic device 500 in which one or more embodiments of the present disclosure may be implemented. It should be understood that Figure 5 The electronic device 500 shown is merely exemplary and should not constitute any limitation on the functionality and scope of the embodiments described herein. Figure 5 The electronic device 500 shown can be used to implement Figure 1 Electronic device 110 or Figure 4 Device 400.

[0106] like Figure 5As shown, the electronic device 500 is in the form of a general electronic device. The components of the electronic device 500 may include, but are not limited to, one or more processors or processing units 510, a memory 520, a storage device 530, one or more communication units 540, one or more input devices 550, and one or more output devices 560. The processing unit 510 may be an actual or virtual processor and is capable of performing various processes according to a program stored in the memory 520. In a multi-processor system, multiple processing units execute computer executable instructions in parallel to improve the parallel processing capability of the electronic device 500.

[0107] The electronic device 500 typically includes a plurality of computer storage media. Such media can be any available media accessible to the electronic device 500, including but not limited to volatile and non-volatile media, removable and non-removable media. The memory 520 can be a volatile memory (e.g., registers, caches, random access memory (RAM)), a non-volatile memory (e.g., a read-only memory (ROM), an electrically erasable programmable read-only memory (EEPROM), flash memory), or some combination thereof. The storage device 630 can be a removable or non-removable medium, and can include a machine-readable medium, such as a flash drive, a disk, or any other medium, which can be used to store information and / or data and can be accessed within the electronic device 500.

[0108] The electronic device 500 may further include additional removable / non-removable, volatile / non-volatile storage media. Figure 5 As shown in , a disk drive for reading or writing from a removable, non-volatile disk (e.g., a "floppy disk") and an optical drive for reading or writing from a removable, non-volatile optical disk may be provided. In these cases, each drive may be connected to the bus (not shown) by one or more data media interfaces. The memory 520 may include a computer program product 525 having one or more program modules that are configured to perform various methods or actions of various embodiments of the present disclosure.

[0109] The communication unit 540 implements communication with other electronic devices through a communication medium. Additionally, the functions of the components of the electronic device 500 can be implemented in a single computing cluster or multiple computing machines that can communicate through a communication connection. Therefore, the electronic device 500 can operate in a networked environment using a logical connection with one or more other servers, a network personal computer (PC), or another network node.

[0110] The input device 550 may be one or more input devices, such as a mouse, a keyboard, a tracking ball, etc. The output device 560 may be one or more output devices, such as a display, a speaker, a printer, etc. The electronic device 500 may also communicate with one or more external devices (not shown) through the communication unit 540 as needed, such as a storage device, a display device, etc., communicate with one or more devices that allow a user to interact with the electronic device 500, or communicate with any device that allows the electronic device 500 to communicate with one or more other electronic devices (e.g., a network card, a modem, etc.). Such communication may be performed via an input / output (I / O) interface (not shown).

[0111] According to an exemplary implementation of the present disclosure, a computer-readable storage medium is provided, on which computer-executable instructions are stored, wherein the computer-executable instructions are executed by a processor to implement the method described above. According to an exemplary implementation of the present disclosure, a computer program product is also provided, which is tangibly stored on a non-transitory computer-readable medium and includes computer-executable instructions, and the computer-executable instructions are executed by a processor to implement the method described above.

[0112] Various aspects of the present disclosure are described herein with reference to the flowcharts and / or block diagrams of the methods, devices, equipment, and computer program products implemented according to the present disclosure. It should be understood that each box in the flowchart and / or block diagram and the combination of each box in the flowchart and / or block diagram can be implemented by computer-readable program instructions.

[0113] These computer-readable program instructions can be provided to a processing unit of a general-purpose computer, a special-purpose computer, or other programmable data processing device, thereby producing a machine, so that when these instructions are executed by the processing unit of the computer or other programmable data processing device, a device that implements the functions / actions specified in one or more boxes in the flowchart and / or block diagram is generated. These computer-readable program instructions can also be stored in a computer-readable storage medium, and these instructions cause the computer, programmable data processing device, and / or other equipment to work in a specific manner, so that the computer-readable medium storing the instructions includes a manufactured product, which includes instructions for implementing various aspects of the functions / actions specified in one or more boxes in the flowchart and / or block diagram.

[0114] Computer-readable program instructions can be loaded onto a computer, other programmable data processing apparatus, or other device so that a series of operational steps are performed on the computer, other programmable data processing apparatus, or other device to produce a computer-implemented process, so that the instructions executed on the computer, other programmable data processing apparatus, or other device implement the functions / actions specified in one or more boxes in the flowchart and / or block diagram.

[0115] The flow chart and block diagram in the accompanying drawings show the possible architecture, function and operation of the system, method and computer program product according to multiple implementations of the present disclosure. In this regard, each square box in the flow chart or block diagram can represent a part of a module, program segment or instruction, and a part of a module, program segment or instruction includes one or more executable instructions for realizing the logical function of the specification. In some implementations as replacements, the function marked in the square box can also occur in a sequence different from that marked in the accompanying drawings. For example, two continuous square boxes can actually be executed substantially in parallel, and they can sometimes be executed in reverse order, depending on the functions involved. It should also be noted that each square box in the block diagram and / or flow chart, and the combination of the square boxes in the block diagram and / or flow chart can be realized by a special hardware-based system that performs the function or action of the specification, or can be realized by a combination of special hardware and computer instructions.

[0116] The above descriptions of various implementations of the present disclosure are exemplary, non-exhaustive, and not limited to the disclosed implementations. Many modifications and variations will be apparent to those of ordinary skill in the art without departing from the scope and spirit of the described implementations. The selection of terms used herein is intended to best explain the principles of the implementations, practical applications, or improvements to the technology in the market, or to enable other persons of ordinary skill in the art to understand the various implementations disclosed herein.

Claims

1. A method for processing media content, include: Presenting a viewing interface for media content; In the viewing interface, receiving a request for obtaining the media content; as well as A media file corresponding to the media content is provided, wherein the media file includes at least a first image displaying first content, the first content indicating at least one search term determined based on historical search data associated with the media content. 2 . The method according to claim 1 , wherein the media content comprises target image content, and the first content comprises a watermark superimposed and displayed on the target image content. 3 . The method according to claim 1 , wherein the media file further comprises a second image displaying second content, wherein the second content is used to guide to a search page corresponding to the at least one search term.

4. The method according to claim 3, further comprising: include: In response to receiving a first operation on the second content, presenting a prompt window corresponding to the at least one search item in the target application; as well as In response to a second operation on the prompt window, presenting a search page corresponding to the at least one search term in the target application.

5. The method of claim 3, wherein the second content comprises graphically encoded content associated with the search page. 6 . The method according to claim 1 , wherein the media file is a video file, and the first image or the second image is at least one predetermined video frame in the video file. 7 . The method according to claim 1 , wherein the historical search data indicates historical search requests initiated by a group of users in the process of browsing the media content.

8. The method according to claim 1, wherein providing a media file corresponding to the media content include: In response to the media content satisfying a preset condition, providing the media file corresponding to the media content, wherein the preset condition is related to at least one of the following: historical interaction information of the media content, and the historical search data associated with the media content.

9. The method according to claim 8, wherein the media file is a first media file, the method further comprising: include: In response to the media content not satisfying the preset condition, providing a second media file corresponding to the media content, wherein the second media file includes at least a third image displaying third content, the third content indicating a search term associated with a publisher of the media content.

10. The method of claim 1, wherein the at least one search term is determined based on the following process: Based on the historical search data, determining a plurality of candidate search terms; and The at least one search term is determined from the plurality of candidate search terms based on the historical search times of the plurality of candidate search terms. The method of claim 1 , wherein the at least one search term is determined further based on reference information associated with a current user.

12. An apparatus for processing media content, include: A presentation module, configured to present a viewing interface of the media content; A receiving module, configured to receive, in the viewing interface, an acquisition request for the media content; as well as A providing module is configured to provide a media file corresponding to the media content, wherein the media file includes at least a first image showing first content, wherein the first content indicates at least one search term determined based on historical search data associated with the media content.

13. An electronic device, include: at least one processing unit; as well as At least one memory, the at least one memory being coupled to the at least one processing unit and storing instructions for execution by the at least one processing unit, the instructions causing the electronic device to perform the method according to any one of claims 1 to 11 when executed by the at least one processing unit.

14. A computer-readable storage medium having a computer program stored thereon, wherein the computer program implements the method according to any one of claims 1 to 11 when executed by a processor.

15. A computer program product tangibly stored in a computer storage medium and comprising computer executable instructions which, when executed by a device, cause the device to perform the method according to any one of claims 1 to 11.

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