The invention relates to an intelligent data transaction matching method. The method comprises the following steps: constructing a user portrait through personal information and historical behavior
record information of a data transaction buyer, and generating a user tag set for describing user features; performing multi-
dimensional analysis on each data product on the platform to generate a
product label set for describing product features; adopting a
natural language processing technology and a
machine learning
algorithm to calculate the matching degree between the user
label and the
product label; according to the
label matching degree, generating a product recommendation
list according to a preset weight
algorithm; and dynamically adjusting the recommendation strategy according to
user feedback. According to the method, more accurate personalized recommendation is realized by comprehensively analyzing the user tags and the product tags, the accuracy and the
user satisfaction of a recommendation
system can be remarkably improved, the probability of successful business matching is improved by accurately matching user interests and
product characteristics, and compared with a traditional recommendation
algorithm, the method has the
advantage that the recommendation efficiency is improved. The method has obvious advantages in the aspects of product characteristic identification, recommendation strategy adjustment and the like.