Advertisement putting method, device and system, electronic equipment and storage medium

Abstract

The embodiment of the invention provides an advertisement putting method, device and system, electronic equipment and a storage medium. The advertisement putting method comprises the steps of receiving order information of a target order sent by a cloud server, obtaining to-be-put advertisement information corresponding to the target order, integrating the order information and the to-be-put advertisement information to obtain order receipt information of the target order, and printing an order receipt according to the order receipt information. It can be seen that in the technical scheme, it is avoided that additional manpower is spent for sending leaflets or pasting advertisements, the labor cost is reduced, efficiency is high, in addition, targeted advertisement putting can be achieved, and the advertisement putting effect is improved.

Description

Technical Field

[0001] The embodiments of the present application relate to the field of Internet technology, and in particular to an advertisement delivery method, device, system, electronic device, and storage medium. Background Art

[0002] Advertising, as an information dissemination activity, is an important means for businesses to promote their products or services. There are many forms of advertising. For example, in the takeaway industry, stores or platforms can promote activities by distributing flyers, posting advertisements, putting small cards in takeaway packaging bags, or promoting traffic on the platform. However, most of these promotion methods are currently inefficient or costly. Therefore, how to improve the efficiency of advertising or reduce the cost of advertising has become a technical problem that needs to be solved urgently. Summary of the invention

[0003] To overcome the problems existing in the related art, the embodiments of the present application provide an advertisement delivery method, device, system, electronic device and storage medium.

[0004] According to a first aspect of an embodiment of the present application, there is provided an advertisement delivery method, which is applied to a cloud printer, and the method includes:

[0005] Receive order information of a target order sent by a cloud server, and obtain the advertisement information to be placed corresponding to the target order; integrate the order information and the advertisement information to be placed to obtain order receipt information of the target order; and print the order receipt according to the order receipt information.

[0006] According to a second aspect of an embodiment of the present application, an advertisement delivery method is provided, which is applied to a cloud server, and the method includes:

[0007] Receive order information of a target order sent by a consumer server; send the order information to a cloud printer so that the cloud printer integrates the order information with the advertisement information to be placed corresponding to the target order, obtains the order receipt information of the target order, and prints the order receipt according to the order receipt information; wherein the cloud printer is a cloud printer bound to the store to which the target order belongs.

[0008] According to a third aspect of an embodiment of the present application, there is provided an advertisement delivery method, which is applied to a first advertisement delivery client, and the method includes:

[0009] Receive store advertising information input by a user; send the store advertising information to a cloud server so that the cloud server can review the content of the store advertising information, and if the review is passed, store the identification information of the store advertisement, and when receiving the order information of the target order sent by the consumer server, determine the identification information of the store advertisement that needs to be placed on the order receipt of the target order, and send it to the cloud printer; receive the review result information returned by the cloud server; wherein the review result information includes a prompt message of review passing or a modification prompt message.

[0010] According to a fourth aspect of an embodiment of the present application, there is provided an advertisement delivery system, the system comprising: a cloud server and a cloud printer;

[0011] The cloud server is used to receive order information of a target order sent by the server, and send the order information to the cloud printer; wherein the cloud printer is a cloud printer bound to the store to which the target order belongs.

[0012] The cloud printer is used to receive the order information of the target order sent by the cloud server; obtain the advertisement information to be placed corresponding to the target order; integrate the order information and the advertisement information to be placed to obtain the order ticket information of the target order; and print the order ticket according to the order ticket information.

[0013] According to a fifth aspect of an embodiment of the present application, there is provided an advertising delivery device, which is applied to a cloud printer, and the device includes:

[0014] A first receiving module, used to receive order information of a target order sent by a cloud server;

[0015] A first acquisition module is used to acquire the advertisement information to be placed corresponding to the target order;

[0016] An integration module, used to integrate the order information and the advertisement information to be placed to obtain the order receipt information of the target order;

[0017] A printing module is used to print the order receipt according to the order receipt information.

[0018] According to a sixth aspect of the embodiments of the present application, an advertisement delivery device is provided, which is applied to a cloud server, and the device includes:

[0019] The second receiving module is used to receive the order information of the target order sent by the consumption server;

[0020] The first sending module is used to send the order information to the cloud printer, so that the cloud printer integrates the order information and the advertisement information to be placed corresponding to the target order, obtains the order receipt information of the target order, and prints the order receipt according to the order receipt information; wherein the cloud printer is a cloud printer bound to the store to which the target order belongs.

[0021] According to a seventh aspect of an embodiment of the present application, there is provided an advertisement delivery device, which is applied to a first advertisement delivery client, and the device includes:

[0022] A fifth receiving module, used to receive store advertising information input by a user;

[0023] a fourth sending module, configured to send the store advertisement information to the cloud server, so that the cloud server reviews the content of the store advertisement information, and if the review is passed, stores the identification information of the store advertisement, and upon receiving the order information of the target order sent by the consumer server, determines the identification information of the store advertisement that needs to be placed on the order receipt of the target order, and sends it to the cloud printer;

[0024] The sixth receiving module is used to receive the audit result information returned by the cloud server; wherein the audit result information includes a prompt message of passing the audit or a modification prompt message.

[0025] According to an eighth aspect of an embodiment of the present application, there is provided an electronic device, comprising a memory, a processor, and a computer program stored in the memory and executable on the processor, wherein the processor executes the program to implement the method described in the first aspect above, or the processor executes the program to implement the method described in the second aspect above, or the processor executes the program to implement the method described in the third aspect above.

[0026] According to the ninth aspect of an embodiment of the present application, a computer-readable storage medium is provided, on which a computer program is stored, and the program is executed by a processor to implement the method described in the first aspect above, or the program is executed by a processor to implement the method described in the second aspect above, or the program is executed by a processor to implement the method described in the third aspect above.

[0027] According to the tenth aspect of the embodiment of the present application, a computer program product is provided, comprising instructions, which, when executed on a computer, cause the computer to execute the method described in the first aspect above, or, when executed on a computer, cause the computer to execute the method described in the second aspect above, or, when executed on a computer, cause the computer to execute the method described in the third aspect above.

[0028] The technical solution provided by the embodiments of the present application may have the following beneficial effects:

[0029] In an embodiment of the present application, order information of a target order sent by a cloud server is received, information on advertisements to be placed corresponding to the target order is obtained, the information on advertisements to be placed and the order information are integrated and then printed on an order receipt, and the order receipt is delivered to the user together with the ordered goods, thereby realizing the placement of advertisements. This method of advertising placement can avoid the need for additional manpower to distribute flyers or post advertisements, thereby reducing labor costs and increasing efficiency. In addition, by adopting this method for advertising placement, shop merchants can deliver advertisements on order receipts of their own shops without the need for traffic promotion on the platform, which can reduce the cost of advertising placement on the one hand, and on the other hand, the order receipt carrying the advertisement is delivered together with the order shop, and the objects of the placement are usually groups that have demand for the corresponding goods, that is, targeted advertising placement is achieved, thereby improving the effectiveness of advertising placement.

[0030] It should be understood that the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the present application. BRIEF DESCRIPTION OF THE DRAWINGS

[0031] In order to more clearly illustrate the technical solutions in the embodiments of the present application, the following briefly introduces the drawings required for use in the embodiments of the present application. It should be understood that for ordinary technicians in this field, other drawings can be obtained based on these drawings without creative labor.

[0032] Figure 1 A schematic diagram of an application scenario of the advertisement delivery method provided in an embodiment of the present application;

[0033] Figure 2 One of the flowcharts of the advertising delivery method provided in the embodiment of the present application;

[0034] Figure 3A One of the schematic diagrams of the ticket template of the order ticket in the advertisement delivery method provided in the embodiment of the present application is shown;

[0035] Figure 3B A second schematic diagram of a ticket template for an order ticket in the advertisement delivery method provided in an embodiment of the present application is shown;

[0036] Figure 4 A schematic diagram of an advertisement delivery interface of a second advertisement delivery client provided in an embodiment of the present application;

[0037] Figure 5 The second flowchart of the advertising delivery method provided in the embodiment of the present application;

[0038] Figure 6 The third flowchart of the advertising delivery method provided in the embodiment of the present application;

[0039] Figure 7 A fourth flowchart of the advertising delivery method provided in an embodiment of the present application;

[0040] Figure 8 A fifth flowchart of the advertising delivery method provided in the embodiment of the present application;

[0041] Fig. 9 Flow chart of the advertising delivery method provided in the embodiment of the present application is as follows;

[0042] Fig. 10A One of the schematic diagrams of the advertisement delivery interface of the first advertisement delivery client provided in the embodiment of the present application;

[0043] Fig. 10B A second schematic diagram of an advertisement delivery interface of a first advertisement delivery client provided in an embodiment of the present application;

[0044] Fig. 10C A third schematic diagram of an advertisement delivery interface of a first advertisement delivery client provided in an embodiment of the present application;

[0045] Fig. 10D A fourth schematic diagram of an advertisement delivery interface of a first advertisement delivery client provided in an embodiment of the present application;

[0046] Fig.11 One of the structural diagrams of the advertising delivery system provided in the embodiment of the present application;

[0047] Fig.12 The second structural diagram of the advertising delivery system provided in the embodiment of the present application;

[0048] Fig.13 The third structural diagram of the advertising delivery system provided in the embodiment of the present application;

[0049] Fig.14 This is one of the schematic diagrams of the module composition of the advertising delivery device provided in the embodiment of the present application;

[0050] Fig.15 The second schematic diagram of the module composition of the advertising delivery device improved in the embodiment of the present application;

[0051] Fig.16 The second schematic diagram of the module composition of the advertising delivery device provided in the embodiment of the present application;

[0052] Fig.17 An exemplary structural diagram of an electronic device provided in an embodiment of the present application. DETAILED DESCRIPTION

[0053] The technical solution of the embodiment of the present application is described below in conjunction with the drawings in the embodiment of the present application.

[0054] The terms used in the following embodiments of the present application are for the purpose of describing specific embodiments, and are not intended to be used as limitations on the technical solutions of the present application. As used in the specification and appended claims of the present application, the singular expressions "a", "an", "said", "above", "the" and "this" are intended to include plural expressions as well, unless there is a clear indication to the contrary in the context.

[0055] It should also be understood that although the terms first, second, etc. may be used to describe a certain type of object in the following embodiments, the object should not be limited to these terms. These terms are used to distinguish the specific implementation objects of this type of object.

[0056] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for analysis, stored data, displayed data, etc.) involved in the embodiments of the present application are all information and data authorized by the user or fully authorized by all parties, and the collection, use and processing of relevant data must comply with the relevant laws, regulations and standards of the relevant countries and regions, and provide corresponding operation entrances for users to choose to authorize or refuse.

[0057] For the food delivery industry, currently commonly used forms of advertising include offline flyer distribution, subway advertisements, and advertisements on lunch boxes, etc. These methods require a lot of manpower and have the problem of high labor costs. In addition, the efficiency of manual advertising is also low. Moreover, the target of advertising is not necessarily the group with demand, and the effect of advertising is not obvious. In addition, this method of advertising requires printing flyers in advance. When the content of the advertisement needs to be changed, the flyers need to be reprinted, which has poor flexibility. Of course, in addition to this, store merchants can also promote their stores through traffic promotion on food delivery platforms, but this method also has the problem of high costs.

[0058] Based on this, an embodiment of the present application provides an advertisement delivery method. Figure 1 A schematic diagram of a possible application scenario of the advertisement delivery method provided in the embodiment of the present application is shown as follows: Figure 1As shown, the application scenario includes a consumer client 101, a consumer server 102, a cloud server 103, a first advertising client 104, a second advertising client 105 and a cloud printer 106. In a specific implementation, the consumer client 101, the first advertising client 104 and the second advertising client can be small programs or applications (App l icat ion, APP) installed on the terminal device, and the terminal device can be a mobile phone, a laptop computer, a desktop computer or a tablet computer. Among them, the first advertising client 104 can be a client used by the merchant, and the second advertising client 105 can be a client used by the operator or manager of the advertising delivery system. The second advertising client 105 can be used to deliver consumer platform advertisements. The cloud printer 106 is a device placed in a store to print store orders. The cloud printer 106 can be connected to the cloud server 103 through a wired network or a wireless network to realize order printing. The cloud printer 106 can be a device with only a printing function, or it can be a cloud printing and scanning all-in-one machine.

[0059] exist Figure 1 In the application scenario shown, the store merchant can send the store advertising information to the cloud server 103 through the first advertising delivery client 104. After the cloud server 103 verifies the content of the store advertising information, it sends the store advertising information to the cloud printer 106 bound to the store. The operator or manager of the advertising delivery system can deliver the platform advertisement of the consumption platform to the cloud server 103 through the second advertising delivery client 105. After receiving the platform advertisement delivered by the second advertising delivery client 105, the cloud server 103 sends the platform advertisement to the corresponding cloud printer 106. In addition, for Figure 1 In the application scenario shown, a user places an order through a consumer client 101, and the consumer client 101 sends the order information of the order generated by the user's operation to a consumer server 102. On the one hand, the consumer server 102 sends the order information to the merchant client so that the merchant can prepare the goods according to the order information. On the other hand, the consumer server 102 sends the order information of the order to the cloud server 103. After receiving the order information sent by the consumer server 102, the cloud server 103 carries the identification information of the advertisement to be placed in the order information and sends it to the corresponding cloud printer 106. After receiving the order information sent by the cloud server 103, the cloud printer 106 obtains the corresponding advertisement information to be placed, and integrates the order information of the order with the advertisement information to be placed to obtain the order receipt information corresponding to the order, and prints the order receipt according to the order receipt information.

[0060] In a specific implementation, the cloud server 103 may be connected to one or more consumer servers 102 in communication, each consumer server 102 may be connected to one or more consumer clients 101 in communication, the cloud server 103 may be connected to one or more cloud printers 106 in communication, and the cloud server 103 may be connected to one or more first advertising delivery clients 104 in communication. Figure 1 In the application scenario shown, only one cloud server 103 is connected to one consumer server 102, one first advertisement delivery client 104, one cloud printer 106, and one consumer server 102 is connected to one consumer client 101. It should be understood that Figure 1 This is only an exemplary representation of the application scenario of the advertising delivery method involved in the embodiment of the present application, and does not constitute a limitation on the technical solution of the present application. In some other implementations, the application scenario of the advertising delivery method involved in the present application may also include more or fewer components.

[0061] The technical solution of the present application and how the technical solution of the present application solves the above-mentioned technical problems are described in detail below with specific embodiments. The several specific embodiments listed can be combined with each other, and the same or similar concepts or processes may not be repeated in some embodiments. The embodiments of the present application will be described in detail below with reference to the accompanying drawings.

[0062] Figure 2 This is one of the flowcharts of the advertising delivery method provided in the embodiment of the present application. Figure 2 The method shown can be Figure 1 The cloud printer 106 in the embodiment is executed. Figure 2 As shown, the advertisement delivery method includes the following steps 201 to 204:

[0063] Step 201, receiving order information of a target order sent by a cloud server.

[0064] Step 202: Obtain the advertisement information to be placed corresponding to the target order.

[0065] Step 203: Integrate the above order information and the information of the advertisement to be placed to obtain the order receipt information of the target order.

[0066] Step 204, printing the order receipt according to the order receipt information.

[0067] In the specific implementation, the cloud printer is placed in the store to print the order receipt corresponding to the store. In order to facilitate the cloud server to identify the cloud printer corresponding to each store, the store identification information needs to be bound to the cloud printer. That is, the cloud server stores the correspondence between each store identification and the cloud printer used. The store identification can be a store identifier (ID) or other identification information that can uniquely identify the store. In one embodiment, a cloud printer can be bound to one store or multiple stores. The number of stores bound to a cloud printer can be set according to the actual application scenario, and the embodiment of the present application does not limit this. After receiving the order information sent by the consumer server, the cloud server determines the cloud printer corresponding to the order information based on the store identification information carried in the order information and the above-mentioned correspondence, and sends the order information to the corresponding cloud printer.

[0068] The above-mentioned consumption server may be a server of a food delivery platform. In specific implementation, the cloud server may be connected to multiple consumption servers for communication.

[0069] In specific implementation, the order information of the target order may include one or more of the following information: product information included in the order, price information of each product, user identification information of the ordering user, remarks information of the user when placing the order, order discount information, time information of the user placing the order, store identification information, consumption platform information used by the user to place the order, and rider information.

[0070] In a specific implementation, a user performs an operation on a consumer client to place an order. The consumer client generates corresponding order information based on the user operation and sends the order information to the consumer server corresponding to the consumer client. After receiving the order information sent by the consumer client, the consumer server configures a rider for the order and adds the rider information to the order information. In order to ensure the security of order information transmission, the consumer server encrypts the order information and sends the encrypted order information to the cloud server. After the cloud server receives the encrypted order information sent by the consumer server, it decrypts the order information and sends the decrypted order information to the corresponding cloud printer.

[0071] In an embodiment of the present application, after receiving the order information sent by the cloud server, the cloud printer obtains the advertising information to be placed corresponding to the target order, wherein the above-mentioned advertising information to be placed can be store advertising information of the store to which the target order belongs, or platform advertising information of the consumption platform corresponding to the target order, or include the above-mentioned store advertising information and platform advertising information at the same time.

[0072] Specifically, there may be multiple implementation methods for the cloud printer to obtain the advertising information to be placed corresponding to the target order. For example, the corresponding advertising information to be placed may be obtained based on the instructions of the cloud server, or the corresponding advertising information to be placed may be matched based on the order information of the target order; or, when the cloud printer only stores one store advertising information and / or one platform advertising information, the stored store advertising information and / or platform advertising information may be directly used as the advertising information to be placed. Of course, here are just several possible implementation methods for obtaining the advertising information to be placed. In the specific implementation, the advertising information to be placed may also be obtained by other methods, which will not be described one by one here.

[0073] The above-mentioned advertisement information to be placed at least includes the advertisement content of the advertisement to be placed, and the advertisement content may be text content or image information. In a specific implementation, the above-mentioned advertisement content to be placed may include store and / or platform identification information, advertisement copy information, and an entrance channel to the store, and the entrance channel may be a graphic code information such as a QR code or a barcode.

[0074] In addition, it should be noted that the order receipt mentioned in the embodiments of the present application is a customer receipt. After the order receipt is printed, the order receipt needs to be delivered to the user together with the ordered goods.

[0075] The advertising delivery method provided in the embodiment of the present application integrates the advertising information to be delivered and the order information together and then prints them on the order receipt. The order receipt is delivered to the user together with the ordered goods, realizing the delivery of advertisements. Through this advertising delivery method, it is possible to avoid spending extra manpower to distribute flyers or post advertisements, reduce labor costs, and have high efficiency. In addition, by using this method for advertising delivery, shop merchants can deliver advertisements on the order receipts of their own shops, without the need for traffic promotion on the platform. On the one hand, it can reduce the cost of advertising delivery. In addition, the order receipt carrying the advertisement is delivered together with the order shop, and the delivery object is usually a group that has demand for the corresponding goods, that is, to achieve targeted delivery of advertisements, thereby improving the effect of advertising delivery. In addition, in the embodiment of the present application, the advertising information to be delivered is stored on the cloud printer. Each time an advertisement is delivered on the order receipt, the corresponding advertising information to be delivered is directly obtained from the cloud printer and integrated with the order information. This can reduce the amount of data transmission each time printing, increase the data transmission speed, and reduce the printing delay of the order receipt.

[0076] In one embodiment, after receiving the order information of the target order sent by the consumer server, the cloud server determines the advertisement that needs to be placed on the order receipt of the target order, and sends the target identification information of the advertisement to the cloud printer.

[0077] Specifically, the advertisements that the cloud server determines need to be placed on the order receipt of the target order may be store advertising information, platform advertising information, or both. In specific implementation, store advertising information may be placed on the order receipt, or platform advertising information may be placed on the order receipt, or both store advertising information and platform advertising information may be placed on the same order receipt, depending on the specific application scenario. For store advertising information, it is usually placed on the order receipt of the merchant's own store.

[0078] For example, the cloud server can use the store advertisement of the store to which the target order stored in the cloud printer belongs as the advertisement that needs to be placed on the order receipt of the target order. Specifically, the cloud server determines the target store information to which the target order belongs based on the store identification information carried in the order information of the target order; determines the store advertisement corresponding to the target store information currently stored in the cloud printer, and uses the store advertisement as the advertisement that needs to be placed on the order receipt of the target order.

[0079] Of course, in the specific implementation, if the cloud printer stores multiple store advertisements corresponding to the target store information, the advertisement with the latest delivery time among the multiple store advertisements will be used as the advertisement that needs to be delivered on the order receipt of the target order.

[0080] Exemplarily, the cloud server can also obtain the advertising placement configuration information corresponding to the cloud printer; if there is advertising placement configuration information that matches the relevant information of the target order, the platform advertisement will be used as the advertisement that needs to be placed on the order receipt of the target order; wherein the above-mentioned relevant information includes the consumption platform information for generating the target order and / or the order time information of the target order.

[0081] Among them, the advertising placement configuration information corresponding to the cloud printer mentioned above may be the advertising placement configuration information of the platform advertisement corresponding to the cloud printer. The platform advertisement corresponding to the cloud printer may be one or more. Accordingly, one platform advertisement corresponds to one advertising placement configuration information. The platform advertisement corresponding to the cloud printer refers to the platform advertisement sent from the cloud server to the cloud printer.

[0082] Optionally, in a specific implementation, the cloud server may match each item of information in the relevant information of the target order with the corresponding advertising delivery configuration information one by one. If all items of information match, it is determined that the advertising delivery configuration information matches the relevant information of the target order; if any item of information does not match, it is considered that the advertising delivery configuration information does not match the relevant information of the target order.

[0083] Of course, in the specific implementation, if there are multiple advertising placement configuration information that match the relevant information of the target order, the platform advertisement with the latest delivery time among the multiple matching advertising placement configuration information will be used as the advertisement that needs to be placed on the order receipt of the target order.

[0084] In addition, it should be noted that the delivery time in the embodiment of the present application refers to the time when the cloud server sends the advertisement to the cloud printer.

[0085] In an embodiment of the present application, the platform advertisement matching the target order is determined by matching the relevant information of the target order with the advertisement delivery configuration information, so that advertisement delivery can be performed according to the delivery demand of the platform advertisement, thereby achieving accurate delivery of the platform advertisement information.

[0086] Therefore, in the embodiment of the present application, before obtaining the advertisement information to be placed corresponding to the target order, the method provided in the embodiment of the present application further includes the following process:

[0087] Obtain target identification information of the advertisement to be delivered sent by the cloud server;

[0088] Accordingly, the above-mentioned obtaining of the advertisement information to be placed corresponding to the target order includes:

[0089] Find out whether the advertisement information corresponding to the target identification information exists; if so, use the advertisement information corresponding to the target identification information as the advertisement information to be delivered; if not, obtain the advertisement information corresponding to the target identification information from the cloud server and store it.

[0090] Specifically, the cloud server can send the above-mentioned target identification information and the order information together to the cloud printer; for example, the above-mentioned target identification information can be directly carried in the order information and sent to the cloud printer as one of the contents of the order information; or the order information and the target identification information can be combined into one piece of information and sent to the cloud printer. Of course, in the specific implementation, the above-mentioned order information and target identification information can also be transmitted to the cloud printer separately. The specific sending method of the above-mentioned order information and target identification information can be set according to actual needs, and the embodiments of the present application are not limited to this. As long as the implementation method can send the target identification information and the order information to the cloud printer, it can be applied to the present application scheme.

[0091] In addition, it should be noted that the above-mentioned target identification information can also be sent to the cloud printer in the form of an advertising delivery instruction. That is, the cloud server sends an advertising delivery instruction to the cloud printer, and the advertising delivery instruction is used to instruct the advertising information corresponding to the target identification information to be delivered in the order receipt of the target order. Specifically, the advertising delivery instruction can be sent to the cloud printer together with the order information, or it can be sent separately. For specific content, please refer to the description of the above-mentioned target identification information sending process, which will not be repeated here.

[0092] Specifically, the advertisement identification information may be storage address information of the advertisement in the cloud printer, or may be information such as a number or name of the advertisement that can uniquely identify the advertisement.

[0093] Therefore, in the embodiment of the present application, the target identification information of the advertisement to be delivered sent by the cloud server can be obtained by directly receiving the target identification information sent by the cloud server, or by parsing the advertisement delivery instruction sent by the cloud server to obtain the target identification information.

[0094] In one embodiment, after the cloud printer obtains the target identification information, it searches whether the advertising information corresponding to the target identification information is stored. If so, the advertising information is used as the advertising information to be delivered; if not, a request for the advertising information corresponding to the target identification information is sent to the cloud server, and the corresponding advertising information is stored after being received from the cloud server.

[0095] In addition, it should be noted that in the embodiment of the present application, if the advertising information corresponding to the above-mentioned identification information does not exist, the advertising information that has not been found will no longer be delivered in the target order currently received until the advertising information returned by the cloud server is received.

[0096] Optionally, in a specific implementation, the store advertising information is placed by the store merchant on the cloud server through the first advertising placement client, and then sent by the cloud server to the corresponding cloud printer for storage. Specifically, after receiving the store advertising information placed by the store merchant through the first advertising placement client, the cloud server reviews the store advertising information. If the review is passed, the store advertising information is sent to the cloud printer bound to the store for storage. In this way, when the cloud printer receives the order information of the target order, it searches for the corresponding store advertising information from itself.

[0097] Optionally, in a specific implementation, each time the cloud printer receives store advertising information sent by the cloud server, it will replace the previously stored store advertising information of the store and only store the most recently received store advertising information.

[0098] For the platform advertising information of the consumption platform, in a specific implementation, the cloud server receives the platform advertising information of the consumption platform delivered by the second advertising delivery client; wherein the platform advertising information includes platform advertising content information and advertising delivery configuration information; the advertising delivery configuration information includes at least one of advertising delivery area information, advertising delivery time period information, advertising delivery cycle information, advertising delivery consumption platform information, and advertising delivery store type information.

[0099] For example, in a specific implementation, the above-mentioned advertisement delivery configuration information may be represented in a key-value pair format. A possible specific form of the above-mentioned delivery configuration information may be:

[0100] Launch area: Beijing, Shanghai, Hangzhou;

[0101] The consumption platforms for the product: consumption platform A and consumption platform B;

[0102] Delivery time: breakfast, lunch;

[0103] Release period: 2023-08-01 to 2023-08-31;

[0104] Types of stores targeted: barbecue and hotpot.

[0105] The cloud server determines the cloud printer to which the platform advertising information needs to be sent based on the advertising area information and the store type information of the advertising placement in the advertising placement configuration information, and sends the platform advertising information to the corresponding cloud printer for storage. Specifically, the above items in the advertising placement configuration information can be matched with the store location and store type bound to the cloud printer.

[0106] In a specific implementation, the cloud server can send the platform advertising content information in the platform advertising information to the cloud printer for storage, and the advertising placement configuration information in the platform advertising information is stored in the cloud server, so that the cloud server can subsequently determine the platform advertising information that needs to be placed on the order receipt of each order.

[0107] In a specific implementation, the above-mentioned information of the advertisement to be placed may include content information of the advertisement to be placed and layout information of the advertisement to be placed; wherein, the content information of the advertisement to be placed may include copywriting information of the advertisement to be placed; in addition, if the above-mentioned advertisement to be placed is a store advertisement, the content information of the advertisement to be placed may also include store identification information, such as a store logo, a store front photo, etc., or the above-mentioned content information may also include a graphic code of the store activity entrance, which may be the store activity entrance on the consumer platform, or the store activity entrance in some private domains, such as WeChat public accounts. Specifically, the graphic code may be a QR code or a barcode, etc. The above-mentioned layout information of the advertisement to be placed may be the location of each content of the advertisement to be placed on the order receipt.

[0108] In this implementation, in the above step 203, the above order information and the information of the advertisement to be placed are integrated to obtain the order receipt information of the target order, which specifically includes the following process:

[0109] The order information and the content information of the advertisement to be placed are integrated according to the layout information of the advertisement to be placed to obtain the order receipt information; wherein the order receipt information includes the receipt content information of the order receipt and the layout information of the receipt content information.

[0110] It should be noted that the layout information of the above-mentioned receipt content information includes both the layout of the advertising content information of the advertisements to be placed and the layout of the order information. In a specific embodiment, the advertising content information of the advertisements to be placed can be placed at the top and / or bottom of the order receipt, and the order information can be placed in the middle of the order receipt. Therefore, in a specific embodiment, the layout information of the above-mentioned receipt content information includes: the advertising information to be placed is arranged in the top area and / or bottom area of ​​the order receipt, and the order information is arranged in the middle area of ​​the order receipt.

[0111] Among them, in the embodiment of the present application, the advertisement information to be placed can be arranged in the top area of ​​the order ticket, or in the bottom area of ​​the order ticket, or the advertisement to be placed can be arranged in both the top area and the bottom area of ​​the order ticket. Optionally, the above-mentioned advertisement information to be placed can be store advertisement information, or can be platform advertisement information, or can include both store advertisement information and platform advertisement information.

[0112] For ease of understanding, Figure 3A A schematic diagram of a ticket template for an order ticket in the advertising delivery method provided in an embodiment of the present application is shown. Figure 3A In the ticket template shown, the top area and / or the bottom area is used to fill in the advertising information to be placed, and the middle area is used to place the order information.

[0113] Figure 3BAnother schematic diagram of a ticket template for an order ticket in the advertising delivery method provided in an embodiment of the present application is shown. Figure 3B In the receipt template shown, the middle area of ​​the receipt template is divided more finely. Figure 3B As shown, the middle area of ​​the receipt template is divided into four areas, namely the function (Funct ion) information area, the item (Item) information area, the summary (Summary) information area and the delivery (Deli very) information area. In specific implementation, the function information area can be used to fill in order information such as order user information, dining method information, such as take-out or dine-in, and order time information; the item information area can be used to fill in order store list information, user order notes information, etc.; the settlement information area can be used to fill in payment information or invoicing information, etc.; the delivery area information is used to fill in delivery-related information. In specific implementation, the top (Header) area of ​​the receipt template can be called the header area, and the bottom (Footer) area of ​​the receipt template can be called the operation area.

[0114] In a specific embodiment, when the advertising information to be placed includes store advertising information and platform advertising information, and the content information of the store advertising information includes store identification information, advertising copy information and store graphic code information; in this case, the above-mentioned content information of the advertisement to be placed is arranged in the top area and / or bottom area of ​​the order receipt, specifically including: arranging the content information of the store advertising information in the top area of ​​the order receipt, and arranging the platform advertising information in the bottom area of ​​the order receipt; or, it is also possible to arrange the store identification information in the top area of ​​the order receipt, and arrange the advertising copy information, store graphic code information and platform advertising information in the bottom area of ​​the order receipt.

[0115] For example, in a specific implementation, the store identification information includes the store logo information, and the store graphic code information includes the store's QR code on the consumer platform or the store on other platforms. Of course, this is only an exemplary description made to facilitate understanding of the solution, and is not a limitation of the solution of this application.

[0116] Usually, the top area of ​​the order receipt is a relatively eye-catching area in the order receipt. By setting the store's logo information in the top area of ​​the order receipt, users can easily see the store information, thereby improving the effectiveness of store advertising.

[0117] In specific implementation, store advertising information or platform advertising information can be delivered through an advertising delivery client. For example, store advertising information is delivered through a first advertising delivery client, and platform advertising information is delivered through a second advertising delivery client. The following will introduce the delivery process of store advertising information and platform advertising information respectively.

[0118] The merchant user edits the advertisement content in the first advertising client and uploads the edited store advertisement information to the cloud server. The cloud server receives the store advertisement information sent by the first advertising client and reviews the content of the store advertisement information. If the review is passed, the store advertisement information is sent to the corresponding cloud printer, so that the cloud printer can deliver the store advertisement information after receiving the order information, and send a prompt message of review passing to the first advertising client and / or the cloud printer; otherwise, a modification prompt message is sent to the first advertising client and / or the cloud printer.

[0119] Among them, the corresponding cloud printer mentioned above refers to the cloud printer bound to the store to which the store advertising information belongs.

[0120] Among them, the above-mentioned first advertising delivery client can be an advertising delivery client used by merchants, and the hardware carrier of the first advertising delivery client can be terminal devices such as mobile phones, tablet computers, laptops, desktop computers or all-in-one computers; in the specific implementation, the user can enter the advertising delivery interface through the mini-program or APP on the terminal device to perform store advertising delivery operations. Exemplarily, the APP can be a store APP used by merchants for store management, or it can be an APP used for advertising delivery.

[0121] In a specific implementation, the above-mentioned review of the content of the store advertising information may be to review whether the content of the store advertising information contains sensitive words, etc. The specific implementation method of reviewing the content of the advertising information can be implemented using currently available algorithms or models, and the specific review process of the above-mentioned review will not be described in the present application embodiment.

[0122] In addition, it should be noted that the review result information of the store advertising information is sent to the first advertising client to be displayed to the merchant through the first advertising client, and can also be sent to the cloud printer bound to the merchant store to prompt the merchant through the cloud printer, or the review result can be sent to both the first advertising client and the cloud printer.

[0123] In specific implementation, the first advertising client can display the approved prompt information to the merchant in the form of text display. For example, the first advertising client can display "the advertising content you edited on the order receipt at XX time on XX day of XX month of 20XX has been approved, and the advertising is effective immediately." Of course, the specific text content of the above prompt information can be adjusted according to actual needs. This is just an exemplary explanation and not a limitation on the above prompt information. If the cloud printer receives the above approved prompt information, it can be displayed to the merchant in the form of voice broadcast.

[0124] If the content of the above-mentioned advertising information fails to pass the review, the prompt information displayed by the first advertising delivery client may be "The advertising content you edited on the order receipt at XX / XX / 20XX failed to pass the review, please modify it according to the prompt and upload it again". Of course, the above-mentioned prompt content can also be prompted to the merchant in the form of voice broadcast through the cloud printer placed in the merchant's store.

[0125] In a specific application scenario, the user's advertising editing authority in the first advertising delivery client can also be set. For example, one store advertising information under review can be allowed at a time, that is, the next store advertising information can be submitted only after the review process of one store advertising information is completed, wherein the next store advertising information can be a modification of the previous store advertising information or a new store advertising information. When the user submits the edited store advertisement, if there is still store advertising information under review, a pop-up window will be displayed in the first advertising delivery client to remind the user, so that the user waits until the previous store advertising information is reviewed and delivered before submitting the next store advertising information.

[0126] For example, in a specific implementation, the specific content information of the pop-up window may be: There is currently store advertising information under review. After the system review is completed, new store advertising information can be submitted. Please pay attention to the page notification. The specific content of the pop-up window here is only an exemplary description. In specific implementation, the settings of the pop-up window content can be set according to actual reminder needs.

[0127] In addition, in order to prevent users from frequently editing and submitting advertisements for review, the number of times users edit daily can also be set. For example, users are allowed to submit store advertisement information three times a day. If the number of times exceeds that, a pop-up window will be displayed on the page of the first advertising client. Of course, the number of submissions allowed per day can be set according to actual needs. This is just an example and does not limit the number of submissions allowed per day.

[0128] Specifically, for the platform advertisements of the consumption platform, the administrator or operator of the advertising delivery system edits the advertisement content in the second advertising client, and uploads the edited platform advertisement information to the cloud server: the cloud server receives the platform advertisement information of the consumption platform sent by the second advertising delivery client, and sends the platform advertisement information to the corresponding cloud printer; wherein the above-mentioned platform advertisement information includes advertisement content information and advertisement delivery configuration information; the advertisement delivery configuration information includes at least one of the following information: advertisement delivery area information, advertisement delivery time period information, advertisement delivery cycle information, advertisement delivery consumption platform information, and advertisement delivery store type information.

[0129] In the specific implementation, after receiving the platform advertising information sent by the second advertising client, the cloud server determines the corresponding cloud printer based on the advertising area information and the store type information in the advertising configuration information of the platform advertisement, and sends the platform advertising information to the cloud printer, wherein the advertising time period information, advertising cycle information and advertising consumption platform information of the platform advertisement are used to subsequently determine whether to deliver the advertisement in each order.

[0130] In addition, it should be noted that the content information of the platform advertising information also needs to be reviewed. For example, the content information can be reviewed before the platform advertising information is sent to the cloud server, and then sent to the cloud server after the review is passed; or, the platform advertising information can be reviewed by the cloud server after it is sent to the cloud server. The specific implementation method can be selected according to the actual application scenario, and the embodiment of this application does not limit the review scheme of the platform advertising information.

[0131] The second advertising client may be an advertising client used by advertising operators or advertising managers, and the hardware carrier of the advertising client may be a terminal device such as a mobile phone or a computer. The operator or manager places platform advertisements through the advertising management interface on the terminal device. Figure 4 A schematic diagram of the platform advertising interface is shown. Figure 4 In the interface shown, operators or managers can edit ads by clicking "Create New Advertisement". They can enter ad name, delivery platform, store type and other related information in this interface to edit the platform ad information. In addition, operators or managers can also perform other editing operations in this interface, such as canceling delivery, viewing ad details, re-editing or copying ad information, etc. Of course, Figure 4 A possible advertisement delivery interface of the second advertisement delivery client is shown for ease of understanding. In specific implementation, the interface can be designed accordingly according to actual needs. Figure 4 It is not a restriction on the advertising interface.

[0132] To facilitate understanding of the above-mentioned advertisement delivery process, the following will be described in conjunction with a specific embodiment. Figure 5 The second flow chart of the advertising delivery method provided in the embodiment of the present application is shown as follows: Figure 5As shown, in a specific implementation, the merchant enters the advertising interface of the first advertising client, edits the store advertisement on the advertising interface, and uploads the edited store advertisement information to the cloud server. The cloud server reviews the content of the store advertisement information uploaded by the first advertising client. If the review is passed, a prompt message of the review passing is sent to the first advertising client and / or the cloud printer bound to the merchant's store, so as to display the prompt message of the review passing to the merchant through the first advertising client and / or the cloud printer. The application of the advertising template can be executed later, that is, the advertising information to be delivered can be delivered on the matching order receipt. If the content review of the above-mentioned advertising information fails, a modification prompt message can be sent to the first advertising client and / or the cloud printer bound to the merchant's store to prompt the merchant to modify the content of the advertisement. After the merchant modifies the content of the advertisement, it can be uploaded to the cloud server for review again until the review is passed. For the advertising information that has passed the review.

[0133] like Figure 5 As shown, for advertisements on the consumption platform, operators or managers can enter the second advertising delivery client, edit advertisements on the advertising delivery interface of the second advertising delivery client, and upload the edited advertising information to the cloud server, which will review the content of the advertising information. If the review is passed, it can be placed on the matching order receipt as the advertising information to be placed.

[0134] Of course, the above Figure 5 The flowchart of advertisement delivery through the first advertisement delivery client and the second advertisement delivery client is merely listed for exemplary purposes. In specific implementation, operations may be added or reduced based on the flowchart according to actual needs. Figure 5 This is merely an illustrative description and is not intended to limit the embodiments of the present application.

[0135] In a specific implementation, the above-mentioned store advertising information is user edited information received by the first advertising delivery client through the designated area of ​​the order receipt template; the above-mentioned receipt template can be understood as follows Figure 3A and Figure 3BThe receipts divided into various areas are shown. When users place store advertisements, they can edit the corresponding information in the corresponding areas according to the instructions of the order receipt template. In an embodiment of the present application, the operator or manager of the advertisement can manage the receipt advertisements through the second advertisement delivery client. Therefore, in a specific implementation, after receiving the permission setting information for the above-mentioned designated area, the second advertisement delivery client sends the permission setting information to the cloud server. The cloud server turns on or off the editing permission of the first advertisement delivery client for the designated area according to the permission setting information. For example, in a specific implementation, the cloud server can send an opening or closing instruction to the first advertisement delivery client, so that the first advertisement delivery client displays the editing interface of the designated area to the user according to the instruction or turns off the editing and decoding of the designated area.

[0136] Specifically, the above-mentioned designated area can be Figure 3A and Figure 3B In specific implementation, if the management personnel or operation and maintenance personnel set the above-mentioned designated area as non-editable through the second advertising delivery client, the cloud server will close the editing authority of the first advertising delivery client to the designated area; if the management personnel or operation and maintenance personnel set the above-mentioned designated area as editable through the second advertising delivery client, the cloud server will open the editing authority of the first advertising delivery client to the designated area.

[0137] In addition, merchants can also choose to place store advertising information on order receipts, or stop placing store advertising information on order receipts. For example, in one specific embodiment, merchants can choose to retain the store logo information in the top area of ​​the order receipt, and close the advertising information in the bottom area of ​​the order receipt. Alternatively, in some other embodiments, you can choose to close the advertising information in the top area of ​​the order receipt, and retain the information in the bottom area of ​​the order receipt; or, in some other embodiments, you can also close both the top area and the bottom area of ​​the order receipt. Therefore, in an embodiment of the present application, if an instruction to close a target end area is received, wherein the target end area includes the top area and / or the bottom area;

[0138] The above-mentioned order receipt is printed according to the order receipt information, including:

[0139] The order ticket is printed based on information other than the information in the target end area in the order ticket information.

[0140] In specific implementation, the merchant user can trigger an instruction to close the target end area in the first advertising client, the first advertising client sends the instruction to the cloud server, the cloud server sends the instruction to the cloud printer, and when the cloud printer prints the order receipt, it prints the above order receipt based on the information in the order information except the information of the target end area.

[0141] Alternatively, in some implementations, the instruction to close the target end area may also be triggered by the administrator or operator of the advertising delivery system through the second advertising delivery client, and the second advertising delivery client sends the instruction to the cloud server, so that the cloud server sends it to the cloud printer.

[0142] Corresponds to Figure 2-Figure 5 The advertising delivery method provided in the embodiment shown in the figure is based on the same idea. The embodiment of the present application also provides an advertising delivery method, which is applied to Figure 1 Cloud server in the application scenario shown. Figure 6 A fourth method flow chart of the advertising delivery method provided in the embodiment of the present application is as follows: Figure 6 As shown, the method comprises the following steps:

[0143] Step 401: Receive order information of a target order sent by a consumption platform.

[0144] Step 402, sends the order information to the cloud printer, so that the cloud printer integrates the order information and the advertisement information to be placed corresponding to the target order, obtains the order receipt information of the target order, and prints the order receipt according to the order receipt information; wherein the above-mentioned cloud printer is a cloud printer bound to the store to which the target order belongs.

[0145] Typically, a cloud printer can be bound to one or more stores, and the correspondence between the cloud printer and the bound stores is maintained in the cloud server. Therefore, after receiving the order information sent by the consumption platform, the cloud server searches for the corresponding cloud printer from the above correspondence based on the store identification information carried in the order information.

[0146] In a specific implementation, the cloud server may determine the advertisement that needs to be placed on the order receipt of the target order, and send the target identification information of the advertisement to the cloud printer. Therefore, the method provided in the embodiment of the present application also includes the following steps:

[0147] Determine target identification information of the advertisement to be placed on the order receipt of the target order;

[0148] The target identification information is sent to the cloud printer.

[0149] In one implementation, the advertisement to be delivered to the target order may be a store advertisement, or a platform advertisement, or may include both a store advertisement and a platform advertisement.

[0150] Therefore, in the case where the advertisement to be placed on the target order is a store advertisement, the above-mentioned determination of the target identification information of the advertisement to be placed on the order receipt of the target order may include the following process:

[0151] Determine the target store information to which the target order belongs;

[0152] Determine identification information of a store advertisement corresponding to the target store information currently stored in the cloud printer;

[0153] The determined identification information of the store advertisement is used as the above-mentioned target identification information.

[0154] For the store advertising information published by the merchant user to the cloud server through the first advertising client, after the security review is passed, the cloud server will send the store advertising information to the cloud printer corresponding to the store for storage, so as to facilitate the subsequent integration of order information and store advertising information. Usually, every time the cloud printer receives a new store advertising information, it will replace the original store advertising information of the store to which the store advertising information belongs.

[0155] Therefore, after the cloud server determines the target store information to which the target order belongs, it determines the store advertisement that was most recently sent to the cloud printer. The store advertisement is the store advertisement currently stored by the cloud printer. The identification information of the store advertisement is used as the target identification information of the order receipt that needs to be delivered to the target order.

[0156] In the case where the advertisement to be placed is a platform advertisement, the target identification information of the advertisement to be placed on the order receipt of the target order includes:

[0157] Obtain the advertising placement configuration information corresponding to the cloud printer; match the order-related information of the above-mentioned target order with the above-mentioned advertising placement configuration information, and determine the target identification information of the advertisement that needs to be placed on the order receipt of the target order based on the matching result; wherein the relevant information includes the consumption platform information for generating the target order and / or the order time information of the target order.

[0158] Among them, the advertising placement configuration information corresponding to the cloud printer may be the advertising placement configuration information of the platform advertisement corresponding to the cloud printer. The platform advertisement corresponding to the cloud printer may be one or more. Accordingly, one platform advertisement corresponds to one advertising placement configuration information. The platform advertisement corresponding to the cloud printer refers to the platform advertisement sent from the cloud server to the cloud printer.

[0159] Optionally, in a specific implementation manner, the target identification information of the advertisement to be placed on the order receipt of the target order is determined according to the obtained matching result, including:

[0160] If there is a matching advertisement delivery configuration information, the identification information of the platform advertisement corresponding to the matching advertisement delivery configuration information shall be used as the identification information of the advertisement to be delivered; if there are multiple matching advertisement delivery configuration information, the identification information of the platform advertisement corresponding to the advertisement delivery configuration information with the latest delivery time among the multiple matching advertisement delivery configuration information shall be used as the identification information of the advertisement to be delivered.

[0161] In specific implementation, based on the order time of the target order, it can be determined whether the target order matches the delivery cycle and delivery time period of each platform advertisement. The advertisement delivery configuration information used for the above matching can be the advertisement delivery cycle information, advertisement delivery time period information and advertisement delivery consumption platform information in the advertisement delivery configuration information.

[0162] In one implementation, a merchant user may place a store advertisement through a first advertisement placement client. After the merchant user edits the store advertisement in the first advertisement placement client, the edited store advertisement information is sent to a cloud server. Therefore, the method provided in the embodiment of the present application further includes:

[0163] Receive store advertising information sent by a first advertising delivery client; review the content of the store advertising information; if the review is passed, send the store advertising information to a cloud printer bound to the store to which the store advertising information belongs for storage.

[0164] In one implementation, the administrator or operator of the advertising delivery system can deliver platform advertisements through the second advertising delivery client, and after the second advertising delivery client edits the platform advertisement, the edited platform advertisement information is sent to the cloud server. Therefore, the method provided in the embodiment of the present application also includes:

[0165] Receive platform advertising information of a consumption platform sent by a second advertising delivery client; wherein the platform advertising information includes advertising delivery configuration information; determine a cloud printer corresponding to the platform advertising information according to the advertising delivery configuration information; and send the platform advertising information to the corresponding cloud printer for storage.

[0166] To facilitate understanding of the method provided in the embodiment of the present application, the method provided in the embodiment of the present application will be introduced below in conjunction with the interaction between the cloud server and the cloud printer. Figure 7 The fourth method flow chart of the advertising delivery method provided in the embodiment of the present application is as follows: Figure 7 As shown, the method comprises the following steps:

[0167] Step 501: The cloud server receives order information of a target order sent by a consumer server.

[0168] Step 502: The cloud server determines the target identification information of the advertisement that needs to be placed on the order receipt of the target order.

[0169] Step 503: The cloud server sends the order information and target identification information to the corresponding cloud printer.

[0170] Among them, the cloud printer is a cloud printer bound to the store to which the target order belongs.

[0171] Step 504: the cloud printer searches for corresponding advertisement information to be delivered according to the target identification information.

[0172] Step 505: Integrate the above order information and the information of the advertisement to be placed to obtain the order receipt information of the target order.

[0173] Step 506, print the order receipt of the target order according to the order receipt information.

[0174] In addition, it should be noted that in some specific implementations, the store advertising information and the platform advertising information may also be stored in a cloud server, and the cloud server integrates the order information of the target order and the advertisement information to be placed to obtain the order receipt information of the target order. The order receipt information of the target order is converted into a receipt printing instruction, and the receipt printing instruction is sent to the cloud printer corresponding to the target order. After receiving the receipt printing instruction, the cloud printer prints the order receipt according to the receipt printing instruction.

[0175] For ease of understanding, the following description will be given in conjunction with specific embodiments. Figure 8 FIG5 shows a flowchart of the advertising delivery method provided in an embodiment of the present application. Figure 8 The method shown is applied to a cloud server, such as Figure 8 As shown, the method comprises the following steps:

[0176] Step 601: Receive order information of a target order sent by a consumption server.

[0177] Step 602 , detecting whether the store to which the target order belongs has store advertising information to be placed; if so, executing step 303 .

[0178] Step 603, obtaining the above-mentioned store advertising information.

[0179] Step 604 , determining whether the relevant information of the target order matches the advertisement delivery configuration information of the consumption platform; if so, executing step 605 .

[0180] Step 605: Obtain the above platform advertising information.

[0181] Step 606, according to the layout information of the store advertising information and the platform advertising information, the order information and the store advertising information and the platform advertising information are integrated to obtain the receipt content information of the order receipt and the layout information of the receipt content information.

[0182] Step 607, generating a receipt printing instruction based on the receipt content information and the layout information of the receipt content information.

[0183] Step 608, sending the above-mentioned receipt printing instruction to the cloud printer bound to the store to which the target order belongs, so that the cloud printer prints the order receipt according to the receipt printing instruction.

[0184] Corresponds to Figure 2-Figure 5 The embodiment shown in the figure provides an advertisement delivery method. The embodiment of the present application also provides an advertisement delivery method. The method is applied to Figure 1 The first advertisement delivery client in the illustrated application scenario. Fig. 9 FIG. 4 shows a flow chart of the advertising delivery method provided in the embodiment of the present application. Fig. 9 As shown, the method comprises the following steps:

[0185] Step 701, receiving store advertising information input by a user.

[0186] Step 702, sends the store advertising information to the cloud server so that the cloud server reviews the content of the store advertising information, and if the review is passed, stores the identification information of the store advertisement, and upon receiving the order information of the target order sent by the consumer server, determines the identification information of the store advertisement that needs to be placed on the order receipt of the target order, and sends it to the cloud printer.

[0187] Step 703, receiving the audit result information returned by the cloud server; wherein the audit result information includes a prompt message indicating that the audit has passed or a prompt message indicating that the audit has been modified.

[0188] In the above step 702, if the cloud server passes the content review of the store advertisement information, the cloud server stores the identification information of the store advertisement, and the cloud server sends the store advertisement information as the advertisement information to be placed to the cloud printer bound to the store for storage; wherein the above store advertisement information may carry the identification information of the store advertisement. When the cloud printer receives the order information of the target order sent by the cloud server, it integrates the order information and the store advertisement information to obtain the order receipt information of the target order, and prints the order receipt of the target order according to the order receipt information.

[0189] In specific implementation, the merchant user can edit the advertisement in the advertisement delivery interface of the first advertisement delivery client. For ease of understanding, the above-mentioned advertisement delivery process will be introduced in conjunction with a specific interface.

[0190] In a specific implementation, a merchant user can enter the advertising interface through a small program or APP on a terminal device. First, the user opens the small program or APP and enters the following Fig. 10A The interface shown in Fig. 10A In the interface shown, users can click "Device Management" to enter Fig. 10B Specifically, the device in the above-mentioned "Device Management" refers to the cloud printer bound to the store.

[0191] exist Fig. 10B In the interface shown, the user can choose to edit the customer receipt and enter Fig. 10C The interface shown in Fig. 10C In the interface shown, a receipt template is displayed. The top and bottom areas of the receipt template are advertising editing areas. Fig. 10C As shown in the figure, users can upload their store logo in the top area of ​​the receipt template, and enter advertising copy and QR code and other information in the bottom area of ​​the receipt template. Fig. 10C After completing the ad editing in the interface shown, click "Save" to upload the ad information to the cloud server for review.

[0192] Of course, in the specific implementation, the audit result information returned by the cloud server can be displayed on the mini program or APP homepage, that is, Fig. 10A The interface shown will not be explained here in conjunction with the diagram.

[0193] In an embodiment of the present application, by setting up an advertising placement interface, users can conveniently select advertisements to be placed in the advertising placement interface, making advertising placement more convenient and convenient; and when users need to change the content of the advertisement, they only need to re-edit the store advertisement in the advertising placement interface, making advertising placement more flexible.

[0194] Optionally, in a specific implementation, for the store advertising information input by the user, if the audit result returned by the cloud server is a prompt message indicating that the audit has been passed, then after receiving the audit result information returned by the cloud server, the method provided in the embodiment of the present application further includes the following steps:

[0195] Add the above store advertisement information to the store candidate advertisement list.

[0196] Accordingly, the method provided in the embodiment of the present application also includes:

[0197] In response to a user's selection instruction for a store advertisement in a store candidate advertisement list, identification information of the store advertisement corresponding to the selection instruction is determined; the identification information is sent to a cloud server, so that the cloud server sends the store advertisement information corresponding to the representation information to a corresponding cloud printer for storage.

[0198] In an embodiment of the present application, the store advertising information that has passed the review can be added to the store candidate advertising list. In this way, when the merchant needs to place a store advertisement that has been placed again, he can directly select it from the store candidate advertising list without having to go through the advertising editing and review processes again, which simplifies the user's advertising placement operations and makes advertising placement more convenient and quick.

[0199] Optionally, in a specific implementation manner, the method provided in the embodiment of the present application further includes the following steps:

[0200] In response to the user's advertisement preview instruction, the printing effect of the store advertisement information corresponding to the advertisement preview instruction on the order receipt is displayed.

[0201] For example, in Fig. 10C In the interface shown, when the user clicks the "Save" button, the Fig. 10D The interface shown prompts the user whether to confirm the receipt printing effect. If the user clicks Fig. 10D The "Print and See" button shown will display the printing effect of the store advertising information on the order receipt in the first advertising client.

[0202] Optionally, in a specific implementation, before receiving the store advertising information input by the user, the method provided in the embodiment of the present application further includes the following process:

[0203] Receiving an instruction sent by the cloud server to enable editing permissions for a specified area; wherein enabling the editing permissions is determined by the cloud server according to permission setting information of the second advertising delivery client, and the specified area refers to an area in a pre-set order receipt template for receiving user editing information;

[0204] Correspondingly, the above-mentioned receiving the store advertising information input by the user includes:

[0205] The editing information input by the user in the above-mentioned designated area is received, and the editing information is determined as store advertising information.

[0206] In the embodiment of the present application, the administrator or operator of the advertising delivery system can manage the advertising editing interface displayed by the first advertising delivery client through the second advertising delivery client, such as opening or closing the editing permission. In specific implementation, the operator or administrator can set the permission in the interface displayed by the second advertising delivery client, and the second advertising delivery client sends the permission setting information to the cloud server, and the cloud server generates the corresponding opening or closing of the editing permission for the specified area according to the permission setting information.

[0207] In a possible implementation, the cloud server may send a corresponding instruction to open or close the editing permission of the specified area to the first advertising client, and the first advertising client may display the advertisement editing interface to the user according to the corresponding instruction, or the first advertising client may set the advertisement editing interface to an editable state or a non-editable state according to the corresponding instruction. Of course, the above content may also be implemented in other ways, which are not listed here one by one.

[0208] Corresponding to the above-mentioned advertisement delivery method, the embodiment of the present application also provides an advertisement delivery system. Fig.11 One of the structural diagrams of the advertising delivery system provided in the embodiment of the present application is shown. Fig.11 As shown, the system includes a cloud server 103 and a cloud printer 106;

[0209] The cloud server 103 is used to receive the order information of the target order sent by the consumer server; and send the order information to the cloud printer 106; wherein the cloud printer is a cloud printer bound to the store to which the target order belongs;

[0210] The cloud printer 106 is used to receive the order information of the target order sent by the cloud server 103; obtain the advertisement information to be placed corresponding to the target order; integrate the order information and the advertisement information to be placed to obtain the order receipt information of the target order; and print the order receipt according to the order receipt information.

[0211] In one embodiment, the cloud printer is also used for:

[0212] Obtain target identification information of the advertisement to be delivered sent by the cloud server; search whether the advertisement information corresponding to the target identification information exists; if so, use the advertisement information corresponding to the identification information as the advertisement information to be delivered; if not, obtain the advertisement information corresponding to the target identification information from the cloud server and store it.

[0213] Fig.12 The second structural diagram of the advertising delivery system provided in the embodiment of the present application is shown as follows: Fig.12As shown, the advertisement delivery system further includes a first advertisement delivery client 104;

[0214] The first advertising client 104 is used to receive the store advertising information input by the user; send the store advertising information to the cloud server 103, and receive the audit result information returned by the cloud server; wherein the audit result information includes the prompt information of passing the audit or the prompt information of modification;

[0215] The cloud server 103 is also used to review the content of the store advertisement information, and if the review is passed, store the identification information of the store advertisement, and send the store advertisement information to the cloud printer bound to the store to which the store advertisement information belongs for storage.

[0216] The above-mentioned store advertisement information may carry identification information of the store advertisement.

[0217] Fig.13 The third structural diagram of the advertising delivery system provided in the embodiment of the present application is shown as follows: Fig.13 As shown, the advertisement delivery system further includes a second advertisement delivery client 105;

[0218] The second advertising delivery client 105 is used to send the platform advertising information of the consumption platform to the cloud server 103, wherein the platform advertising information includes the advertising delivery configuration information;

[0219] The cloud server 103 is also used to send the platform advertisement information as the advertisement information to be delivered to the cloud printer that matches the advertisement delivery configuration information.

[0220] In an optional implementation, the cloud server may also store identification information of the platform advertisement. Optionally, the platform advertisement information sent to the cloud printer may carry the identification information of the platform advertisement.

[0221] Optionally, in a specific implementation manner, the second advertisement delivery client 105 is further configured to:

[0222] Receiving permission setting information for a designated area, and sending the permission setting information to the cloud server 103; wherein the designated area refers to an area in a pre-set order receipt template for receiving user editing information;

[0223] The cloud server 103 is further configured to generate an instruction for opening or closing the editing permission of the specified area according to the permission setting information, and send the instruction for opening or closing the editing permission of the specified area to the first advertisement delivery client.

[0224] The advertising delivery system provided in the embodiment of the present application and the advertising delivery method provided in the embodiment of the present application are based on the same inventive concept and have the same beneficial effects as the methods adopted, operated or implemented therein.

[0225] Corresponds to Figures 2 to 5 The method provided in the embodiment shown is based on the same idea. The embodiment of the present application also provides an advertisement delivery device, which is applied to Figure 1 The cloud printer 106 in the illustrated application scenario. Fig.14 FIG. 1 shows one of the schematic diagrams of the module composition of the advertising delivery device provided in the embodiment of the present application. Fig.14 As shown, the device comprises:

[0226] The first receiving module 801 is used to receive order information of a target order sent by a cloud server;

[0227] The first acquisition module 802 is used to acquire the advertisement information to be placed corresponding to the target order;

[0228] Integration module 803, used to integrate order information and information of advertisements to be placed, and obtain order receipt information of target orders;

[0229] Printing module 804 is used to print order receipts according to order receipt information.

[0230] Optionally, in a specific embodiment, the device further comprises:

[0231] A second acquisition module is used to acquire target identification information of the advertisement to be delivered sent by the cloud server;

[0232] The first acquisition module 802 is specifically used for:

[0233] Find out whether there is advertising information corresponding to the target identification information; if so, use the advertising information corresponding to the identification information as the advertising information to be delivered; if not, obtain the advertising information corresponding to the target identification information from the cloud server and store it.

[0234] Optionally, in a specific implementation, the information of the advertisement to be placed includes content information of the advertisement to be placed and layout information of the advertisement to be placed;

[0235] The integration module 803 is specifically used to integrate the order information and the content information of the advertisement to be placed according to the layout information of the advertisement to be placed, so as to obtain the order receipt information; wherein the order receipt information includes the receipt content information of the order receipt and the layout information of the receipt content information.

[0236] Optionally, in a specific implementation, the layout information of the receipt content information includes:

[0237] The content information of the advertisement to be placed is arranged in the top area and / or the bottom area of ​​the order ticket, and the order information is arranged in the middle area of ​​the order ticket.

[0238] Optionally, in a specific implementation, when the advertisement information to be placed includes store advertisement information and platform advertisement information, and the content information of the store advertisement information includes store identification information, advertisement copy information and store graphic code information; the content information of the advertisement to be placed is arranged in the top area and / or bottom area of ​​the order receipt and includes:

[0239] The content information of the store advertising information is arranged in the top area of ​​the order receipt, and the content information of the platform advertising information is arranged in the bottom area of ​​the order receipt;

[0240] or,

[0241] The store's identification information is arranged in the top area of ​​the order receipt, and the content information of the advertising copy information, store graphic code information and platform advertising information is arranged in the bottom area of ​​the order receipt.

[0242] Optionally, in a specific implementation, if an instruction to close a target end region is received, wherein the target end region includes a top end region and / or a bottom end region;

[0243] The printing module 804 is specifically used for:

[0244] Print the order receipt based on the information in the order receipt information other than the information in the target end area.

[0245] The advertising delivery device provided in the embodiment of the present application is Figures 2 to 5 The advertisement delivery method provided by the illustrated embodiment is based on the same inventive concept and has the same beneficial effects as the method adopted, operated or implemented by the same.

[0246] The implementation process of the functions and effects of each module in the advertising delivery device provided in the embodiment of the present application is specifically described in the implementation process of the corresponding steps in the above method embodiment, and will not be repeated here.

[0247] For the device embodiments, since they basically correspond to the method embodiments, the relevant parts can refer to the partial description of the method embodiments. The device embodiments described above are merely illustrative, wherein the modules described as separate components may or may not be physically separated, and the components illustrated as modules may or may not be physical modules, that is, they may be located in one place, or they may be distributed on multiple network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the present application. A person of ordinary skill in the art may understand and implement it without creative work.

[0248] Understandably, Fig.14 The division of each module is only a division of logical functions. In actual implementation, the functions of the above modules can be integrated into the cloud printer for implementation. For example, the functions of the first acquisition module 802, the integration module 803 and the printing module 804 can be integrated into the processor of the cloud printer for implementation, and the function of the first receiving module 801 can be integrated into the communication device of the cloud printer for implementation.

[0249] Corresponds to Figure 6-Figure 8 The method provided in the embodiment shown is based on the same idea. The embodiment of the present application also provides an advertisement delivery device, which is applied to Figure 1 The cloud server 103 in the application scenario shown. Fig.15 The second schematic diagram of the module composition of the advertising delivery device provided in the embodiment of the present application is shown. Fig.15 As shown, the device comprises:

[0250] The second receiving module 901 is used to receive the order information of the target order sent by the consumption server;

[0251] The first sending module 902 is used to send the order information to the cloud printer, so that the cloud printer integrates the order information and the advertisement information to be placed corresponding to the target order, obtains the order receipt information of the target order, and prints the order receipt according to the order receipt information; wherein the cloud printer is a cloud printer bound to the store to which the target order belongs.

[0252] Optionally, in a specific implementation manner, the device provided in the embodiment of the present application further includes:

[0253] A first determination module is used to determine target identification information of an advertisement to be placed on an order receipt of a target order;

[0254] The second sending module is used to send the target identification information to the cloud printer.

[0255] Optionally, in a specific implementation manner, the first determining module is specifically configured to:

[0256] Determine the target store information to which the target order belongs; determine the identification information of the store advertisement corresponding to the target store information currently stored in the cloud printer; and use the determined identification information of the store advertisement as the target identification information.

[0257] Optionally, in a specific implementation manner, the first determining module is further specifically configured to:

[0258] Obtain the advertising placement configuration information corresponding to the cloud printer; match the relevant information of the target order with the above-mentioned advertising placement configuration information, and determine the target identification information of the advertisement that needs to be placed on the order receipt of the target order based on the matching result; wherein the relevant information includes the consumption platform information for generating the target order and / or the order time information of the target order.

[0259] Optionally, in a specific implementation manner, the first determining module is further specifically configured to:

[0260] If there are multiple advertisement delivery configuration information matching the relevant information of the target order, the identification information of the platform advertisement with the latest delivery time among the platform advertisements corresponding to the multiple advertisement delivery configuration information is used as the target identification information.

[0261] Optionally, in a specific implementation manner, the device provided in the embodiment of the present application further includes:

[0262] A third receiving module is used to receive the store advertisement information sent by the first advertisement delivery client;

[0263] The review module is used to review the content of store advertising information;

[0264] The third sending module is used to send the store advertising information to the cloud printer bound to the store to which the store advertising information belongs for storage if the review is passed.

[0265] Optionally, in a specific implementation manner, the device provided in the embodiment of the present application further includes:

[0266] A fourth receiving module is used to receive platform advertising information of a consumption platform sent by a second advertising delivery client; wherein the platform advertising information includes advertising delivery configuration information;

[0267] A second determination module is used to determine the cloud printer corresponding to the platform advertisement information according to the advertisement delivery configuration information;

[0268] The fourth sending module is used to send the platform advertising information to the corresponding cloud printer for storage.

[0269] The advertising delivery device provided in the embodiment of the present application is Figure 7 or Figure 8 The advertisement delivery method provided by the illustrated embodiment is based on the same inventive concept and has the same beneficial effects as the method adopted, operated or implemented by the same.

[0270] The implementation process of the functions and effects of each module in the advertising delivery device provided in the embodiment of the present application is specifically described in the implementation process of the corresponding steps in the above method embodiment, and will not be repeated here.

[0271] For the device embodiments, since they basically correspond to the method embodiments, the relevant parts can refer to the partial description of the method embodiments. The device embodiments described above are merely illustrative, wherein the modules described as separate components may or may not be physically separated, and the components illustrated as modules may or may not be physical modules, that is, they may be located in one place, or they may be distributed on multiple network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the present application. A person of ordinary skill in the art may understand and implement it without creative work.

[0272] Understandably, Fig.15 The division of each module is only a division of logical functions. In actual implementation, the functions of the above modules can be integrated into the cloud printer for implementation. For example, the functions of the second receiving module 901 and the first sending module 902 can be integrated into the communication device of the cloud printer for implementation.

[0273] Corresponds to Figures 9 to 10D The method provided in the embodiment shown is based on the same idea. The embodiment of the present application also provides an advertisement delivery device, which is applied to Figure 1 The first advertisement delivery client 104 in the illustrated application scenario. Fig.16 The second schematic diagram of the module composition of the advertising delivery device provided in the embodiment of the present application is shown. Fig.16 As shown, the device comprises:

[0274] The fifth receiving module 1001 is used to receive store advertising information input by a user;

[0275] The fourth sending module 1002 is used to send the store advertisement information to the cloud server so that the cloud server can review the content of the store advertisement information and store the identification information of the store advertisement if the review is passed. When receiving the order information of the target order sent by the consumer server, the identification information of the store advertisement to be placed on the order receipt of the target order is determined and sent to the cloud printer.

[0276] The sixth receiving module 1003 is used to receive the audit result information returned by the cloud server; wherein the audit result information includes a prompt message of passing the audit or a modification prompt message.

[0277] Optionally, in a specific implementation, if the audit result information is a prompt message indicating that the audit has passed;

[0278] The device provided in the embodiment of the present application also includes:

[0279] Add module, used to add store advertising information to the store candidate advertising list.

[0280] Optionally, in a specific implementation manner, the device provided in the embodiment of the present application further includes:

[0281] A third determination module, configured to determine identification information of a store advertisement corresponding to a selection instruction in response to a user's selection instruction for a store advertisement in the store candidate advertisement list;

[0282] The fifth sending module is used to send the identification information to the cloud server, so that the cloud server sends the store advertising information corresponding to the identification information to the corresponding cloud printer for storage.

[0283] Optionally, in a specific implementation manner, the device provided in the embodiment of the present application further includes:

[0284] A seventh receiving module is used to receive an instruction sent by the cloud server to enable editing permissions for a specified area; wherein enabling editing permissions is determined by the cloud server according to permission setting information of the second advertising delivery client, and the specified area refers to an area in a pre-set order receipt template for receiving user editing information;

[0285] The fifth receiving module is specifically used for:

[0286] The editing information input by the user in the designated area is received, and the editing information is determined as store advertising information.

[0287] Optionally, in a specific implementation manner, the device provided in the embodiment of the present application further includes:

[0288] The display module is used to respond to the user's advertisement preview instruction and display the printing effect of the store advertisement information corresponding to the advertisement preview instruction on the order receipt.

[0289] The advertising delivery device provided in the embodiment of the present application is Figures 9 to 10D The advertisement delivery method provided by the illustrated embodiment is based on the same inventive concept and has the same beneficial effects as the method adopted, operated or implemented by the same.

[0290] The implementation process of the functions and effects of each module in the advertising delivery device provided in the embodiment of the present application is specifically described in the implementation process of the corresponding steps in the above method embodiment, and will not be repeated here.

[0291] For the device embodiments, since they basically correspond to the method embodiments, the relevant parts can refer to the partial description of the method embodiments. The device embodiments described above are merely illustrative, wherein the modules described as separate components may or may not be physically separated, and the components illustrated as modules may or may not be physical modules, that is, they may be located in one place, or they may be distributed on multiple network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the present application. A person of ordinary skill in the art may understand and implement it without creative work.

[0292] Understandably, Fig.16 The division of each module is only a division of logical functions. In actual implementation, the functions of the above modules can be integrated into the hardware entity of the first advertising delivery client for implementation. For example, the functions of the fourth sending module 1002 and the sixth receiving module 1003 can be integrated into the communication device of the first advertising delivery client for implementation, etc.

[0293] Some embodiments of the present application also provide an electronic device corresponding to the advertisement delivery method provided in the aforementioned implementation mode, and the electronic device can be configured as follows: Figure 1 The cloud printer 106 shown in the figure is used to perform the above Figures 2 to 5 The advertising delivery method provided by the illustrated embodiment; or, the electronic device may be configured as Figure 1 The cloud server 103 shown in the figure is used to execute the above Figure 6-Figure 8 The advertising delivery method provided by the illustrated embodiment; or, the electronic device may also be configured as Figure 1 The first advertisement delivery client 104 shown in the figure is used to execute the above Figures 9 to 10D The illustrated embodiment provides an advertisement delivery method.

[0294] Fig.17 The hardware structure diagram of an electronic device provided in an embodiment of the present application includes: a processor 1101, a transceiver 1103 and a memory 1102, and these components are connected and communicated through a communication bus 1104. When the electronic device is configured as Figure 1 When the cloud server shown in FIG. 1 is used, the transceiver 1103 can be used to receive the order information of the target order sent by the consumer server and send the order receipt information to the cloud printer. The memory 1102 is used to store a computer program that can be executed by the processor. When the processor executes the computer program, the aforementioned Figure 6-Figure 8 The advertising delivery method provided by any implementation in the illustrated embodiments. Figure 1When the cloud printer shown in FIG. 1 is used, the transceiver 1103 can be used to receive the order information of the target order sent by the cloud server. The memory 1102 is used to store a computer program, which can be executed by the processor. When the processor executes the computer program, the aforementioned Figures 2 to 5 The advertising delivery method provided by any implementation in the illustrated embodiments. Figure 1 When the first advertisement delivery client is used, the transceiver 1104 can be used to send the store advertisement information to the cloud server and receive the audit result information returned by the cloud server. The memory 1102 is used to store a computer program that can be executed by a processor. When the processor executes the computer program, the aforementioned Figures 9 to 10D An advertisement delivery method provided by any implementation in the illustrated embodiments.

[0295] The electronic device provided in the embodiment of the present application and the advertising delivery method provided in the embodiment of the present application are based on the same inventive concept and have the same beneficial effects as the methods adopted, operated or implemented therein.

[0296] The present application also provides a computer-readable storage medium corresponding to the advertisement delivery method provided in the above embodiment, on which a computer program is stored. When the computer program is executed by a processor, the above Figures 2 to 5 The advertising delivery method provided by any implementation method of the corresponding embodiment; or, when the computer program is executed by the processor, the aforementioned Figure 6-Figure 8 The advertising delivery method provided by any implementation method of the corresponding embodiment; or, when the computer program is executed by the processor, the aforementioned Figures 9 to 10D The advertising delivery method provided by any implementation method in the corresponding embodiment.

[0297] The computer-readable storage medium provided in the above-mentioned embodiments of the present application and the advertising delivery method provided in the embodiments of the present application are based on the same inventive concept and have the same beneficial effects as the methods adopted, run or implemented by the application programs stored therein.

[0298] The present application also provides a computer program product corresponding to the advertisement delivery method provided in the above embodiment. The computer program product includes a computer program. The computer program is executed by a processor to implement the above Figure 2-Figure 5 The advertising delivery method provided by any implementation method of the corresponding embodiment; or, the computer program is executed by the processor to implement the aforementioned Figure 6-Figure 8 The advertising delivery method provided by any implementation method of the corresponding embodiment; or, the computer program is executed by the processor to implement the aforementioned Figure 9-10D The advertising delivery method provided by any implementation method in the corresponding embodiment.

[0299] The computer program product provided by the above-mentioned embodiments of the present application and the advertising delivery method provided by the embodiments of the present application are based on the same inventive concept and have the same beneficial effects as the method adopted, run or implemented by the application program stored therein.

[0300] Those skilled in the art can clearly understand that, for the convenience and brevity of description, the specific working processes of the systems, devices and units described above can refer to the corresponding processes in the aforementioned method embodiments and will not be repeated here.

[0301] In the several embodiments provided in the present application, it should be understood that the disclosed systems, devices and methods can be implemented in other ways. For example, the device embodiments described above are only schematic. For example, the division of the units is only a logical function division. There may be other division methods in actual implementation, such as multiple units or components can be combined or integrated into another system, or some features can be ignored or not executed. Another point is that the mutual coupling or direct coupling or communication connection shown or discussed can be an indirect coupling or communication connection through some interfaces, devices or units, which can be electrical, mechanical or other forms.

[0302] The units described as separate components may or may not be physically separated, and the components shown as units may or may not be physical units, that is, they may be located in one place or distributed on multiple network units. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of this embodiment.

[0303] In addition, each functional unit in each embodiment of the present application may be integrated into one processing unit, or each unit may exist physically separately, or two or more units may be integrated into one unit. The above-mentioned integrated unit may be implemented in the form of hardware or in the form of software functional units.

[0304] If the integrated unit is implemented in the form of a software functional unit and sold or used as an independent product, it can be stored in a computer-readable storage medium. Based on this understanding, the technical solution of the present application is essentially or the part that contributes to the prior art or all or part of the technical solution can be embodied in the form of a software product, and the computer software product is stored in a storage medium, including a number of instructions to enable a computer device (which can be a personal computer, a smart phone or a network device, etc.) to perform all or part of the steps of the method described in each embodiment of the present application. The aforementioned storage medium includes: U disk, mobile hard disk, read-only memory (ROM), random access memory (RAM), disk or optical disk and other media that can store program codes.

[0305] Although the optional embodiments of the present application have been described, those skilled in the art, once informed of the basic creative concept, may make additional changes and modifications to these embodiments. Therefore, the appended claims are intended to be interpreted as including the preferred embodiment and all changes and modifications falling within the scope of the present application.

[0306] The specific implementation methods described above further illustrate the purpose, technical solutions and beneficial effects of the present application in detail. It should be understood that the above description is only the specific implementation methods of the present application and is not intended to limit the scope of protection of the present application. Any modifications, equivalent substitutions, improvements, etc. made on the basis of the technical solutions of the present application should be included in the scope of protection of the present application.

Claims

1. An advertisement delivery method, characterized in that: Applied to a cloud printer, the method comprises: Receive order information of the target order sent by the cloud server; Obtaining the advertisement information to be placed corresponding to the target order; Integrate the order information and the advertisement information to be placed to obtain order receipt information of the target order; Print the order receipt according to the order receipt information.

2. The method according to claim 1, characterized in that Before obtaining the to-be-delivered advertisement information corresponding to the target order, the method further includes: Obtaining target identification information of the advertisement to be delivered sent by the cloud server; The obtaining the to-be-placed advertisement information corresponding to the target order includes: Searching whether there is advertisement information corresponding to the target identification information; If so, the advertisement information corresponding to the target identification information is used as the advertisement information to be delivered; If not present, the advertisement information corresponding to the target identification information is obtained from the cloud server and stored.

3. The method according to claim 1, characterized in that The advertisement information to be placed includes content information of the advertisement to be placed and layout information of the advertisement to be placed; The step of integrating the order information and the advertisement information to be placed to obtain the order receipt information of the target order includes: The order information and the content information of the advertisement to be placed are integrated according to the layout information of the advertisement to be placed to obtain the order ticket information; wherein the order ticket information includes the ticket content information of the order ticket and the layout information of the ticket content information.

4. The method according to claim 3, characterized in that The layout information of the receipt content information includes: The content information of the advertisement to be placed is arranged in the top area and / or the bottom area of ​​the order ticket, and the order information is arranged in the middle area of ​​the order ticket.

5. The method according to claim 4, characterized in that When the advertisement information to be placed includes store advertisement information and platform advertisement information, and the content information of the store advertisement information includes the store identification information, advertisement copy information and store graphic code information; the content information of the advertisement to be placed is arranged in the top area and / or the bottom area of ​​the order receipt and includes: The content information of the store advertising information is arranged in the top area of ​​the order receipt, and the content information of the platform advertising information is arranged in the bottom area of ​​the order receipt; or, The store identification information is arranged in the top area of ​​the order receipt, and the advertising copy information, the store graphic code information and the content information of the platform advertising information are arranged in the bottom area of ​​the order receipt.

6. An advertisement delivery method, characterized in that: Applied to a cloud server, the method comprises: Receive order information of the target order sent by the consumer server; The order information is sent to a cloud printer, so that the cloud printer integrates the order information with the advertisement information to be placed corresponding to the target order, obtains the order receipt information of the target order, and prints the order receipt according to the order receipt information; wherein the cloud printer is a cloud printer bound to the store to which the target order belongs.

7. The method according to claim 6, characterized in that The method further comprises: Determining target identification information of the advertisement to be placed on the order receipt of the target order; The target identification information is sent to the cloud printer.

8. The method according to claim 7, characterized in that: The step of determining the target identification information of the advertisement to be placed on the order receipt of the target order includes: Determine the target store information to which the target order belongs; Determining identification information of a store advertisement corresponding to the target store information currently stored in the cloud printer; The determined identification information of the store advertisement is used as the target identification information.

9. An advertisement delivery method, characterized in that: Applied to a first advertisement delivery client, the method includes: Receive store advertising information input by users; Sending the store advertisement information to the cloud server so that the cloud server reviews the content of the store advertisement information and, if the review is passed, stores the identification information of the store advertisement, and upon receiving the order information of the target order sent by the consumer server, determines the identification information of the store advertisement that needs to be placed on the order receipt of the target order and sends it to the cloud printer; Receive the audit result information returned by the cloud server; wherein the audit result information includes a prompt message indicating that the audit has passed or a prompt message indicating that the audit has been modified.

10. An advertisement delivery system, characterized in that: The system includes a cloud server and a cloud printer; The cloud server is used to receive order information of a target order sent by a consumer server, and send the order information to the cloud printer; wherein the cloud printer is a cloud printer bound to the store to which the target order belongs; The cloud printer is used to receive the order information of the target order sent by the cloud server; obtain the advertisement information to be placed corresponding to the target order; integrate the order information and the advertisement information to be placed to obtain the order ticket information of the target order; and print the order ticket according to the order ticket information.

Images