Marking material generation display method and device, computer equipment and storage medium

Abstract

The embodiment of the invention belongs to the field of intelligent office, and relates to a marketing material generation display method, which is applied to a marketing material generation platform, the marketing material generation platform comprises a material request area and a material display area, and the method comprises the following steps: responding to a linkage operation of a user in the material request area to receive a material generation request of the user; wherein the material generation request comprises material generation parameters, and the material generation parameters comprise a material theme, a material style and a target audience of a to-be-generated material; and obtaining structured elements matched with the material theme, the material style and the target audience from an element database, performing layout and typesetting on the obtained structured elements according to a marketing material template to obtain a target marketing material, and displaying the target marketing material in the material display area. By adopting the method, the operation display is convenient, the interactive operation is simple, and the technical problem that the marketing material is difficult to generate is not solved by using the same product and method in the industry.

Description

Technical Field

[0001] The present application relates to the field of smart office, and in particular to a method, device, computer equipment and storage medium for generating and displaying marketing materials. Background Art

[0002] In the current marketing field, the production and distribution of marketing materials are the core links of product promotion. These materials usually include brochures, product manuals, advertisements, website content, etc., which are essential for attracting potential customers, conveying product information, stimulating purchasing desire, and ultimately promoting sales. However, the existing marketing material generation process mainly relies on manual creation, which is not only inefficient but also difficult to ensure the quality and consistency of the materials. In addition, with the rapid changes in the market environment and the diversification of consumer needs, the traditional marketing material generation method has been unable to meet the needs of modern marketing. Summary of the invention

[0003] Based on this, in response to the above technical problems, the present application provides a marketing material generation and display method, device, computer equipment and storage medium to solve the technical problems in the prior art that marketing materials mainly rely on manual creation, are inefficient, and it is difficult to ensure the quality and consistency of the materials.

[0004] A marketing material generation and display method is applied to a marketing material generation platform, wherein the marketing material generation platform includes a material request area and a material display area, including:

[0005] In response to the user's linkage operation in the material request area, the user's material generation request is received; wherein the material generation request includes material generation parameters, and the material generation parameters include the material theme, material style and target audience of the material to be generated;

[0006] Structural elements matching the material theme, material style and target audience are obtained from the element database, and the obtained structural elements are laid out and typeset according to the marketing material template to obtain target marketing materials, and displayed in the material display area.

[0007] A marketing material generation and display device is applied to a marketing material generation platform, wherein the marketing material generation platform includes a material request area and a material display area, including:

[0008] A material request module, configured to respond to a user's linkage operation in the material request area to receive a user's material generation request; wherein the material generation request includes material generation parameters, and the material generation parameters include a material theme, a material style, and a target audience of the material to be generated;

[0009] The material generation module is used to obtain structured elements that match the material theme, material style and target audience from the element database, so as to lay out and typeset the obtained structured elements according to the marketing material template, obtain target marketing materials, and display them in the material display area.

[0010] A computer device comprises a memory and a processor, and computer-readable instructions stored in the memory and executable on the processor, wherein the processor implements the steps of the above-mentioned method for generating and displaying marketing materials when executing the computer-readable instructions.

[0011] A computer-readable storage medium stores computer-readable instructions, which, when executed by a processor, implement the steps of the above-mentioned marketing material generation and display method.

[0012] The above-mentioned marketing material generation and display method, device, computer equipment and storage medium, through the marketing material generation and display method of the present application, automatically generate the required marketing materials, reduce the time required from concept to completion during the generation process, and greatly improve the generation efficiency of marketing materials compared with traditional manual creation. Although it is automatically generated, the operation and display of the present application are convenient, the interactive operation is simple, and there are no similar products and methods in the industry to solve the technical problem of difficult generation of marketing materials.

[0013] In addition, the technical solution of this application reduces the reliance on professional copywriters and designers, and the automated system ensures that the generated marketing materials follow the same brand and tone, and can generate customized content based on different audiences, markets and product characteristics to meet the needs of specific target groups. Moreover, automated generation allows for the rapid production of marketing materials in multiple languages ​​and regions, which helps to quickly enter new markets.

[0014] The system corresponding to this method can self-learn and optimize based on the collected user feedback and behavior data to generate content that better meets user needs. Automated generation also reduces human errors, such as spelling, grammar or consistency issues, improves the quality of materials, and can quickly respond to market changes and consumer needs, thereby improving the market competitiveness of enterprises.

[0015] In addition, as data accumulates and tags are optimized, it can continue to improve and adapt to more complex generation tasks and a wider range of application scenarios. Automated systems are usually equipped with tracking and analysis tools to help companies better understand the effectiveness of marketing activities and make data-driven decisions. BRIEF DESCRIPTION OF THE DRAWINGS

[0016] In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the accompanying drawings required for use in the description of the embodiments of the present invention will be briefly introduced below. Obviously, the accompanying drawings in the following description are only some embodiments of the present invention. For ordinary technicians in this field, other accompanying drawings can be obtained based on these accompanying drawings without paying creative labor.

[0017] Figure 1 A schematic diagram of an application environment for generating a display method for marketing materials;

[0018] Figure 2 A flow chart of a method for generating a display for marketing materials;

[0019] Figure 3 generating schematic diagrams of display devices for marketing materials;

[0020] Figure 4 FIG. 1 is a schematic diagram of a computer device in one embodiment. DETAILED DESCRIPTION

[0021] Unless otherwise defined, all technical and scientific terms used herein have the same meaning as those commonly understood by technicians in the technical field of the present application; the terms used in the specification of the application herein are only for the purpose of describing specific embodiments and are not intended to limit the present application; the terms "including" and "having" and any variations thereof in the specification and claims of the present application and the above-mentioned drawings are intended to cover non-exclusive inclusions. The terms "first", "second", etc. in the specification and claims of the present application or the above-mentioned drawings are used to distinguish different objects, not to describe a specific order.

[0022] Reference to "embodiments" herein means that a particular feature, structure, or characteristic described in conjunction with the embodiments may be included in at least one embodiment of the present application. The appearance of the phrase in various locations in the specification does not necessarily refer to the same embodiment, nor is it an independent or alternative embodiment that is mutually exclusive with other embodiments. It is explicitly and implicitly understood by those skilled in the art that the embodiments described herein may be combined with other embodiments.

[0023] In order to make the purpose, technical solutions and advantages of the present application clearer, the present application is further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are only used to explain the present application and are not intended to limit the present application. Based on the embodiments of the present invention, all other embodiments obtained by ordinary technicians in this field without making creative work are within the scope of protection of the present invention.

[0024] The marketing material generation and display method provided by the embodiment of the present invention can be applied to Figure 1In the application environment shown, the application environment may include a terminal 102, a network and a server 104, the network is used to provide a communication link medium between the terminal 102 and the server 104, and the network may include various connection types, such as wired, wireless communication links or optical fiber cables, etc.

[0025] The user can use the terminal 102 to interact with the server 104 through the network to receive or send messages, etc. Various communication client applications can be installed on the terminal 102, such as web browser applications, shopping applications, search applications, instant messaging tools, email clients, social platform software, etc.

[0026] Terminal 102 can be various electronic devices with a display screen and supporting web browsing, including but not limited to smart phones, tablet computers, e-book readers, MP3 players (Moving Picture Experts Group Audio Layer III, Moving Picture Experts Compression Standard Audio Layer 3), MP4 (Moving Picture Experts Group Audio Layer IV, Moving Picture Experts Compression Standard Audio Layer 4) players, laptop computers and desktop computers, etc.

[0027] The server 104 may be a server that provides various services, such as a background server that provides support for web pages displayed on the terminal 102 .

[0028] It should be noted that the marketing material generation and display method provided in the embodiment of the present application is generally executed by a server / terminal, and accordingly, the marketing material generation and display device is generally set in the server / terminal device.

[0029] The present application can be used in many general or special computer system environments or configurations. For example: personal computers, server computers, handheld or portable devices, tablet devices, multiprocessor systems, microprocessor-based systems, set-top boxes, programmable consumer electronics, network PCs, minicomputers, mainframe computers, distributed computing environments including any of the above systems or devices, etc. The present application can be described in the general context of computer-executable instructions executed by a computer, such as program modules. Generally, program modules include routines, programs, objects, components, data structures, etc. that perform specific tasks or implement specific abstract data types. The present application can also be practiced in distributed computing environments, in which tasks are performed by remote processing devices connected through a communication network. In a distributed computing environment, program modules can be located in local and remote computer storage media including storage devices.

[0030] It should be understood that Figure 1 The number of terminals, networks and servers in the embodiment is only for illustration. Any number of terminals, networks and servers may be provided according to the implementation requirements.

[0031] The terminal 102 communicates with the server 104 through a network. The terminal 102 and the server 104 are connected through a network, which may be a wired network or a wireless network. The terminal 102 may be, but is not limited to, various personal computers, laptops, smart phones, tablet computers, and portable wearable devices. The server 104 may be implemented with an independent server or a server cluster composed of multiple servers.

[0032] In one embodiment, Figure 2 As shown, a method for generating and displaying marketing materials is provided, and the method is applied to Figure 1 The server in the example is used as an example to illustrate, including the following steps:

[0033] Step 202, in response to the user's linkage operation in the material request area, to receive the user's material generation request; wherein the material generation request includes material generation parameters, and the material generation parameters include the material theme, material style and target audience of the material to be generated;

[0034] Step 204, obtaining structured elements that match the material theme, material style and the target audience from the element database, and laying out and typeset the obtained structured elements according to the marketing material template to obtain the target marketing material, and display it in the material display area.

[0035] In order to solve the technical problems in the prior art that marketing materials mainly rely on manual creation, are inefficient, and have difficulty in ensuring the quality and consistency of materials, this embodiment proposes a marketing material generation and display method, which is applied to a marketing material generation platform. The marketing material generation platform includes a material request area and a material display area, and generates target marketing materials that meet specific parameters based on user-selected structured elements and material generation models.

[0036] Specifically, users input generation parameters such as material theme, style, and target audience through the "material request area" of the marketing material generation platform. The platform responds to user requests, retrieves structured elements that match the input parameters from the element database, and uses preset marketing material templates to automatically layout and typeset the retrieved structured elements. Finally, the generated marketing materials are displayed in the "material display area" for users to view and further operate.

[0037] In order to explain the implementation of the present application in detail, the solution of the present application is now described with an embodiment:

[0038] A method for generating and displaying marketing materials in a medical scenario. This embodiment uses the medical industry as an application scenario to demonstrate how to use a marketing material generation platform to create marketing materials that meet specific themes, styles, and target audiences.

[0039] First, in a marketing material generation platform in a medical scenario, the user logs in to the marketing material generation platform and performs linkage operations in the "material request area", enters the material generation request, and then defines the material theme (such as "new diabetes treatment"), material style (such as "professional", "warm") and target audience (such as "diabetic patients", "medical professionals").

[0040] According to the input material generation parameters, matching structured elements are retrieved from the element database, such as medical charts, professional terms, warm patient stories, etc. Then a suitable marketing material template is selected, such as a medical education manual or patient guide template. According to the selected template, the obtained structured elements are automatically laid out and typeset to generate preliminary marketing materials, which are then displayed to users in the "material display area".

[0041] Of course, going a step further, users can review the displayed marketing materials and provide feedback, such as adjusting text content, replacing images, or modifying layout.

[0042] Based on user feedback, more suitable elements can be further screened from the element database, or existing elements can be optimized. It can also be verified whether the selected elements meet the dual styles of "professional" and "warm" and are suitable for the target audience.

[0043] Specifically, NLP technology can be used to extract the features of text elements, and machine learning algorithms can be applied to optimize the matching and layout of elements. Based on user feedback and further screening results, the final marketing materials are generated.

[0044] The final marketing materials are displayed in the "Material Display Area". After the user confirms that they are correct, they can be downloaded or directly used in medical marketing activities. For example, users use the generated marketing materials in medical conferences, patient education, or online sharing, and collect feedback for future material improvements.

[0045] This embodiment describes in detail how to use the marketing material generation platform in a medical scenario to automatically filter and arrange structured elements from the element database according to the user-defined theme, style, and target audience to generate marketing materials that meet the requirements. This process not only reflects the automated and personalized generation capabilities, but also emphasizes the importance of user feedback in optimizing materials, ensuring the relevance and effectiveness of the materials.

[0046] In the above embodiment, the generation parameters refer to the material parameters of the material to be generated, such as target audience, marketing purpose, brand tone, product characteristics, etc. Of course, it can also include the number of pages and words of the material to be generated. If the user does not provide the number of pages and words of the generated material, it will be generated according to the default value, such as 100 words, 500 words, which is not limited here.

[0047] In one embodiment, before responding to the request initiated by the user, it is also necessary to:

[0048] Receive marketing material files to be decomposed uploaded by users;

[0049] The marketing material file is decomposed into elements through a preset material generation model to obtain structured elements, which are displayed in the element display area.

[0050] Specifically, the user uploads a historical marketing material file in the "Material Request Area".

[0051] The platform uses the material generation model to decompose the uploaded files into elements, obtain structured elements, and display these elements in the "element display area".

[0052] The user can select a specific structural element in the "element display area" to generate new marketing materials. Through this embodiment, the user can intuitively see whether the selected content is what he needs, and what required content is missing.

[0053] Optionally, the material request area may also include tool controls for editing, deleting or reorganizing the uploaded marketing material files and the obtained structural elements.

[0054] Specifically, the tool controls for editing, deleting or reorganizing structured elements provided in the data collection area not only facilitate the user to further process the decomposed elements, but can also be used to operate the marketing material files selected by the user.

[0055] Here, after selecting the structured element, if the user finds that the required element is not what he needs, he can edit the selected element through the tool control. For example, he can change an element titled "Financial Field Promotional Materials" to "Medical Insurance Promotional Materials" to ensure that the generated marketing materials are more accurate and meet the requirements.

[0056] In one embodiment, structurally decomposing the marketing material files uploaded by the user includes:

[0057] The file type of the marketing material file is determined.

[0058] Among them, the marketing material files received are uploaded by users, and these files may be texts and images.

[0059] You can determine the file type by the file extension, such as the format of the uploaded file (such as PDF, Word document, image, etc.), so that you can apply the appropriate parsing strategy.

[0060] For text files, use text parsing tools to extract text content; for images, use image processing technology to extract visual elements. Preprocess the extracted content, including word segmentation, part-of-speech tagging, and removal of stop words; if it is an image, image denoising and size standardization are also required.

[0061] Then, natural language processing (NLP) techniques are used to identify different elements in the text, such as titles, subtitles, body text, etc.

[0062] Optionally, for images, image recognition technology is used to identify objects, scenes, etc. in the images.

[0063] Specifically, when the file type is text, the marketing material file is decomposed into at least two items of a title, a subtitle, and a main text.

[0064] Finally, the identified structured elements are converted into a structured format for storage to facilitate subsequent processing and analysis, for example, stored as JSON, XML, etc.

[0065] Furthermore, an element tag of the structured element is determined according to a context position and an element usage of the structured element in the marketing material file.

[0066] Specifically, the contextual relationships between elements are analyzed to determine their logical order and hierarchy in the material as labels for each structured element, and finally the decomposed structured elements are stored in the database.

[0067] For example, the first structural element is located in the subject, and the second structural element is located in the body. When subsequently generating material screening elements, the elements in the subject are generally not placed in the body in the template, and vice versa.

[0068] Optionally, for marketing materials of graphic and text type, in order to extract structural elements from historical marketing materials, it is necessary to facilitate subsequent template generation and content layout.

[0069] Alternatively, the material type of the historical marketing material may be determined first, and when the material type is text and graphics, the marketing material file may be decomposed into at least two of the following: a title, a body, and an ending, as structural elements.

[0070] Upload a historical marketing material file, such as a PDF or Word document, in the "Upload Area" of the marketing material generation platform. Automatically identify the file type to determine whether the file contains graphic materials.

[0071] For graphic materials, they are first preprocessed, including format standardization, resolution optimization, etc., to facilitate subsequent element decomposition.

[0072] Then use OCR (Optical Character Recognition) technology to extract the text content in the document, including the title, body and ending parts.

[0073] NLP techniques, such as text segmentation algorithms, can also be applied to further subdivide the main text content into paragraphs or key information points.

[0074] It can identify and classify the extracted text content, mark the title, body and ending as structural elements, and analyze the image content in the document to identify the theme, style and relevance of the image to the text content.

[0075] The recognized image is then associated with the corresponding text content to form a structural element combining image and text.

[0076] Optionally, the decomposed structured elements may also be stored in an element database, including text content, images and metadata thereof.

[0077] In addition, the system can also display the decomposed structured elements in the "element display area" for users to view and select.

[0078] Furthermore, users can evaluate the displayed structural elements and provide feedback. Based on the user feedback, the algorithm for element decomposition and recognition is then adjusted to improve accuracy.

[0079] This embodiment describes in detail the entire process of extracting graphic and text structured elements from historical marketing materials. Through automated element decomposition, the system can convert unstructured marketing materials into structured elements that can be used for template generation, improving material reusability and generation efficiency. At the same time, user participation ensures the accuracy and applicability of the extraction results.

[0080] Through this embodiment, the obtained structured elements can be edited before they are used, for example, by labeling each structured element, deleting and repeating structured elements of the subject content, etc., so as to provide more accurate structured elements for subsequent material generation, thereby improving the accuracy of the generated materials.

[0081] Furthermore, in one embodiment, in order to obtain a marketing material template, it also includes: the marketing material file may include one or more of historical marketing materials, competitive marketing materials, successful marketing materials, and failed marketing materials; the data collection area includes an upload area and a search area.

[0082] Receive the marketing material files uploaded by the user to be decomposed, including:

[0083] Users upload historical marketing materials in the upload area of ​​the "Data Collection Area".

[0084] When users perform search operations in the search area, the platform displays historical marketing materials that match the search keywords in the "element display area" as template marketing materials.

[0085] The platform extracts the selected template marketing materials, determines the template structure, extracts the layout pattern and element arrangement, and generates new marketing material templates.

[0086] By extracting templates from materials uploaded by users to generate templates that meet user requirements, the accuracy of the generated marketing materials is greatly improved and better meets user requirements.

[0087] Specifically, firstly, historical marketing materials uploaded by users are received.

[0088] The User logs into the Marketing Material Generation Platform and navigates to the "Data Collection Area".

[0089] In the "Upload Area", the user selects the "Browse" button through the graphical interface to find and select the historical marketing material file stored locally (such as PDF, Word document or image format).

[0090] The user clicks the "Upload" button and the file is immediately sent to the platform server.

[0091] Then, selected historical marketing materials are presented.

[0092] After uploading, the system automatically parses the file content and displays a preview or summary of the historical marketing materials in the "Element Display Area".

[0093] The user browses these previews in the "Element Display Area" and selects a specific historical marketing material for further action.

[0094] When the user clicks the "Select" button next to the preview image or summary, the system will display the detailed content of the selected material in the "Element Display Area" for the user to view and analyze.

[0095] To search and display template marketing materials, users search using keywords in the "Search Area" of the "Data Collection Area", such as entering "medical insurance promotions".

[0096] The system responds to the user's search request and retrieves matching template marketing materials from the historical marketing material database based on keywords.

[0097] The system displays the search results in the "element display area", listing at least one template marketing material related to the search keyword.

[0098] The user then selects a template marketing material from the search results and clicks the "Extract Template" button.

[0099] The system uses built-in template extraction algorithms to analyze the selected template marketing materials and locate structural elements such as titles, texts, images, and endings.

[0100] The layout patterns and element arrangement rules of the template marketing materials are identified and learned through machine learning models. The extracted layout information and element arrangement rules are combined with the contextual positions of the structured elements to generate a new marketing material template.

[0101] Newly generated templates are saved in the platform's template database and can be assigned a unique identifier so that users can retrieve and use them in future sessions.

[0102] Specifically, in one embodiment, in order to realize the automated template extraction process, the historical marketing materials are converted into reusable marketing material templates. It is also possible to:

[0103] After the user uploads the historical marketing material file through the "Upload Area" of the marketing material generation platform, he selects a specific historical marketing material as a template. The background pre-processes the historical marketing material, such as format conversion, resolution adjustment, etc., and then extracts the text content in the file, including the title, body and ending text.

[0104] Specifically, natural language processing (NLP) techniques such as text segmentation and keyword recognition can be used to determine the contextual location of the title, body, and ending text. Then, based on the positioning results, the system determines the structure of the template, including the layout and order of each part.

[0105] Among them, layout mode and element arrangement extraction:

[0106] Apply computer vision algorithms to analyze images and layouts to identify arrangement patterns of elements such as text boxes, image positions, charts, etc.

[0107] Furthermore, of course, before extracting layout patterns and element arrangements through computer vision algorithms, the algorithms can also be trained, for example, the machine learning models can be trained:

[0108] The machine learning model is trained using data from historical marketing materials to learn layout patterns and element arrangement rules.

[0109] Then, the extracted layout patterns and element arrangement rules are fused with the determined template structure.

[0110] Specifically, an abstract template representation can be created first, including the position, size, and possible style attributes of each part.

[0111] After the fusion, a new marketing material template needs to be generated based on the fusion results. This template can be saved and used for subsequent material generation.

[0112] Furthermore, the generated templates can be evaluated and feedback can be provided.

[0113] Specifically, iterative optimization is performed based on user feedback to adjust the machine learning model and extraction algorithm to improve the accuracy and usability of the template.

[0114] The final marketing material template is stored in the platform's database and can be selected and applied by users when creating new marketing materials.

[0115] In this embodiment, by converting a historical marketing material into a structured template, it involves extracting text and image content, locating context positions, learning layout patterns, and generating and optimizing the final template. Through this method, the marketing material generation platform can improve efficiency, reduce duplication of work, and ensure the consistency and professionalism of the materials.

[0116] Furthermore, in order to generate targeted marketing materials that meet the requirements of a specific target audience and style, in one embodiment, it is also possible to:

[0117] After the user defines the characteristics of the target audience and the desired material style through the "Material Request Area" of the marketing material generation platform, NLP technology is used to decompose the needs according to the user-defined style and generate a list of style keywords, such as "modern", "simple", "dynamic", "technological", etc.

[0118] Then, according to the target audience and style keywords, candidate structural elements are screened from the element database. The candidate elements are then divided into text elements and image elements, and the corresponding style labels are obtained for each element.

[0119] Furthermore, NLP technology is used to extract text features, including keywords, text themes, and sentiment tendencies, from the text elements. Optionally, computer vision technology can be used to identify image themes from image elements.

[0120] Then, a first similarity between the text feature of the text element and the style label is calculated, and a second similarity between the image theme of the image element and the style label is calculated.

[0121] According to the first similarity and the second similarity, the target structured elements that best meet the target audience and style requirements are screened out.

[0122] Of course, it should be noted that the selection criteria of the first similarity and the second similarity can be inconsistent or consistent. For example, the top three text elements in the first similarity ranking are selected as the screening results, but the image element with the highest second similarity ranking is selected as the screening result, because in general, the demand for text is greater than the demand for image.

[0123] It should be noted that this is not limited in the present embodiment and can be set as required.

[0124] Then, obtain a suitable marketing material template and layout the filtered elements in the template, including the placement and size of text and images.

[0125] Optionally, the system may recommend a template for use, and it is not necessary to generate the template based on the marketing materials uploaded by the user.

[0126] Furthermore, when the screened target structured elements are input into the template according to the planned layout, the elements are automatically typeset to ensure the visual coordination and attractiveness of the elements.

[0127] Then combine the laid-out elements with the template to generate the final marketing materials.

[0128] Furthermore, the generated marketing materials are displayed in the "Material Display Area" for users to review. Users can provide feedback to fine-tune the generated materials or make suggestions for improvements.

[0129] After the user confirms that everything is correct, the final marketing materials will be output to the required format, such as PDF, JPG, etc.

[0130] Optionally, users can also download or use the material directly on the platform for marketing activities.

[0131] In this embodiment, according to the target audience and style requirements, structured elements are screened and generated from the element database, and finally these elements are applied to the template to complete the generation of marketing materials. The entire process realizes automation from template creation to content generation, improves efficiency and ensures the personalization and professionalism of the materials.

[0132] It should be understood that although Figure 2 The steps in the flowchart are shown in sequence as indicated by the arrows, but these steps are not necessarily executed in the order indicated by the arrows. Unless otherwise specified in this document, there is no strict order restriction for the execution of these steps, and these steps can be executed in other orders. Moreover, Figure 2At least part of the steps may include multiple sub-steps or multiple stages. These sub-steps or stages do not necessarily have to be executed at the same time, but can be executed at different times. The execution order of these sub-steps or stages does not have to be sequentially, but can be executed in turn or alternately with other steps or at least part of the sub-steps or stages of other steps.

[0133] In one embodiment, Figure 3 As shown, a marketing material generation and display device is provided, which corresponds to the marketing material generation and display method in the above embodiment. The marketing material generation and display device is applied to a marketing material generation platform, which includes a material request area and a material display area, including:

[0134] The material request module 302 is used to respond to the user's linkage operation in the material request area to receive the user's material generation request; wherein the material generation request includes material generation parameters, and the material generation parameters include the material theme, material style and target audience of the material to be generated;

[0135] The material generation module 304 is used to obtain structured elements that match the material theme, material style and target audience from the element database, so as to lay out and typeset the obtained structured elements according to the marketing material template to obtain target marketing materials and display them in the material display area.

[0136] Furthermore, the marketing material generation platform further includes an element display area, and the device further includes:

[0137] A file receiving module, used for receiving the marketing material files to be decomposed uploaded by the user;

[0138] The element decomposition module is used to perform element decomposition on the marketing material file through a preset material generation model to obtain structured elements and display them in the element display area.

[0139] In this embodiment, according to the target audience and style requirements, structured elements are screened and generated from the element database, and finally these elements are applied to the template to complete the generation of marketing materials. The entire process realizes automation from template creation to content generation, improves efficiency and ensures the personalization and professionalism of the materials.

[0140] In one embodiment, a computer device is provided. The computer device may be a server, and its internal structure diagram may be as follows: Figure 4As shown. The computer device includes a processor, a memory, a network interface and a database connected through a system bus. Among them, the processor of the computer device is used to provide computing and control capabilities. The memory of the computer device includes a non-volatile storage medium and an internal memory. The non-volatile storage medium stores an operating system, computer-readable instructions and a database. The internal memory provides an environment for the operation of the operating system and computer-readable instructions in the non-volatile storage medium. The database of the computer device is used to store structured elements. The network interface of the computer device is used to communicate with an external terminal through a network connection. When the computer-readable instructions are executed by the processor, a method for generating and displaying marketing materials is implemented.

[0141] Among them, technicians in this technical field can understand that the computer device here is a device that can automatically perform numerical calculations and / or information processing according to pre-set or stored instructions, and its hardware includes but is not limited to microprocessors, application-specific integrated circuits (Application Specific Integrated Circuit, ASIC), field-programmable gate arrays (Field-Programmable Gate Array, FPGA), digital processors (Digital Signal Processor, DSP), embedded devices, etc.

[0142] In one embodiment, a computer-readable storage medium is provided on which computer-readable instructions are stored. When the computer-readable instructions are executed by a processor, the steps of the method for generating and displaying marketing materials in the above embodiment are implemented, such as Figure 2 Steps 202 to 204 shown in the figure, or when the processor executes the computer-readable instructions, the functions of each module / unit of the marketing material generation and display device in the above embodiment are realized, for example Figure 3 The functions of modules 302 to 304 are shown.

[0143] Through this embodiment, the required marketing materials can be automatically generated, which reduces the time required from concept to completion during the generation process, and greatly improves the efficiency of generating marketing materials compared to traditional manual creation. Although it is automatically generated, the operation of this application is convenient and the interactive operation is simple, and there is no similar product and method in the industry to solve the technical problem of difficult generation of marketing materials.

[0144] Those of ordinary skill in the art can understand that all or part of the processes in the above-mentioned embodiment methods can be implemented by instructing related hardware through computer-readable instructions, and the computer-readable instructions can be stored in a non-volatile computer-readable storage medium. When the computer-readable instructions are executed, they may include the processes of the embodiments of the above-mentioned methods. Among them, any reference to memory, storage, database or other media used in the embodiments provided in this application may include non-volatile and / or volatile memory. Non-volatile memory may include read-only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM) or flash memory. Volatile memory may include random access memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in many forms, such as static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double data rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous link DRAM (SLDRAM), RAMbus direct RAM (RDRAM), direct RAMbus dynamic RAM (DRDRAM), and RAMbus dynamic RAM (RDRAM), etc.

[0145] Those skilled in the art can clearly understand that for the convenience and simplicity of description, only the division of the above-mentioned functional units and modules is used as an example. In actual applications, the above-mentioned functions can be distributed and completed by different functional units and modules as needed, that is, the internal structure of the device can be divided into different functional units or modules to complete all or part of the functions described above.

[0146] The technical features of the above embodiments may be combined arbitrarily. To make the description concise, not all possible combinations of the technical features in the above embodiments are described. However, as long as there is no contradiction in the combination of these technical features, they should be considered to be within the scope of this specification.

[0147] The above-mentioned embodiments only express several implementation methods of the present application, and the descriptions thereof are relatively specific and detailed, but they cannot be understood as limiting the scope of the invention patent. It should be pointed out that, for those of ordinary skill in the art, without departing from the concept of the present application, several modifications, improvements or equivalent replacements of some technical features can be made, and these modifications or replacements do not make the essence of the same technical solution depart from the spirit and scope of the technical solution of each embodiment of the present invention, and all belong to the protection scope of the present application. Therefore, the protection scope of the patent of this application shall be subject to the attached claims.

Claims

1. A method for generating and displaying marketing materials, applied to a marketing material generation platform, characterized in that: The marketing material generation platform includes a material request area and a material display area, including: In response to the user's linkage operation in the material request area, the user's material generation request is received; wherein the material generation request includes material generation parameters, and the material generation parameters include the material theme, material style and target audience of the material to be generated; Structural elements matching the material theme, material style and target audience are obtained from the element database, and the obtained structural elements are laid out and typeset according to the marketing material template to obtain target marketing materials, and displayed in the material display area.

2. The method according to claim 1, characterized in that The marketing material generation platform further includes an element display area, and before responding to the user's linkage operation in the material request area, it also includes: Receive marketing material files to be decomposed uploaded by users; The marketing material file is decomposed into elements through a preset material generation model to obtain structured elements, which are displayed in the element display area.

3. The method according to claim 2, characterized in that Before acquiring the structural elements matching the material theme, material style and target audience from the element database, the method further includes: Identify material types for historical marketing materials; When the material type is graphics and text, the marketing material file is decomposed into at least two items of a title, a body, and an ending as structural elements.

4. The method according to claim 2, characterized in that: The marketing material file includes historical marketing materials; the marketing material generation platform also includes a data collection area, and the data collection area includes an upload area and a search area; before the obtained structured elements are laid out and typeset according to the marketing material template, it also includes: In response to a file upload operation of a user on at least one marketing material file in the upload area, receiving historical marketing materials uploaded by the user; In response to a user's selection operation on the uploaded historical marketing materials, the historical marketing materials corresponding to the selection operation are displayed in the element display area; In response to a user's linkage operation on the search area, displaying at least one historical marketing material corresponding to the linkage operation in the element display area as a template marketing material; Perform template extraction on the template marketing material to obtain a marketing material template.

5. The method according to claim 3, characterized in that: The step of extracting the template marketing material to obtain the marketing material template includes: Locating the contextual positions of the title text, the body text, and the ending text in the template marketing material to determine the template structure of the template marketing material; The layout pattern and element arrangement of the template marketing material are extracted through a machine learning algorithm, and are merged with the template structure to obtain the marketing material template.

6. The method according to claim 1, characterized in that The step of acquiring structural elements matching the material theme, material style and target audience from the element database, and laying out and typeset the acquired structural elements according to the marketing material template to obtain target marketing materials, and displaying the target marketing materials in the material display area includes: Screening the structured elements in the element database by the target audience to obtain candidate structured elements; Classifying the candidate structural elements into text elements and image elements; wherein the image elements include image themes; Obtaining a style tag for each of the candidate structuring elements; Decomposing the material themes and material styles to obtain a style keyword list; Extracting text features of the text elements through NLP technology to obtain keywords, text topics and sentiment tendencies as text features; Calculating the first similarity between the text feature of each text element and the style label; Calculating a second similarity between the image theme and the style label; Filtering and obtaining a target structural element according to the first similarity and the second similarity; Based on each of the text themes or image themes, the target structured elements are input into the marketing material template for layout and typesetting to obtain target marketing materials, which are then displayed in the material display area.

7. A marketing material generation and display device, applied to a marketing material generation platform, characterized in that: The marketing material generation platform includes a material request area and a material display area, including: A material request module, configured to respond to a user's linkage operation in the material request area to receive a user's material generation request; wherein the material generation request includes material generation parameters, and the material generation parameters include a material theme, a material style, and a target audience of the material to be generated; The material generation module is used to obtain structured elements that match the material theme, material style and target audience from the element database, so as to lay out and typeset the obtained structured elements according to the marketing material template, obtain target marketing materials, and display them in the material display area.

8. The device according to claim 7, characterized in that The marketing material generation platform further includes an element display area, and the device further includes: A file receiving module, used for receiving the marketing material files to be decomposed uploaded by the user; The element decomposition module is used to perform element decomposition on the marketing material file through a preset material generation model to obtain structured elements and display them in the element display area.

9. A computer device comprising a memory and a processor, wherein the memory stores computer-readable instructions, characterized in that: When the processor executes the computer-readable instructions, the steps of the method according to any one of claims 1 to 6 are implemented.

10. A computer-readable storage medium having computer-readable instructions stored thereon, characterized in that: When the computer readable instructions are executed by a processor, the steps of the method according to any one of claims 1 to 6 are implemented.

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