Advertisement player intelligent control system and method

Abstract

The invention provides an advertisement player intelligent control system and method, and the system comprises a remote monitoring module which is used for carrying out the remote state detection of an advertisement player based on a management terminal, and remotely releasing the advertisement content to the advertisement player after the detection is passed; the advertisement playing and data acquisition module is used for performing loop playing on the advertisement content based on the initial playing strategy and acquiring external characteristic factors in a target time period of an area where the advertisement player is located during loop playing; and the advertisement player control module is used for carrying out association comprehensive analysis on the external characteristic factors, determining an advertisement scheduling and playing plan, and carrying out dynamic correction on the current advertisement content and the initial playing strategy in the advertisement player based on the advertisement scheduling and playing plan. The accuracy and suitability of playing corresponding advertisement contents by the advertisement player according to different conditions are ensured, and the transmission effect of the advertisement contents by the advertisement player is also improved.

Description

Technical Field

[0001] The present invention relates to the field of computer technology, and in particular to an intelligent control system and method for an advertising machine. Background Art

[0002] An advertising machine is a device used to play advertising content, usually presented by a screen, display or projector. Advertising machines can be used for indoor or outdoor advertising display and are widely used in public places such as shopping malls, airports, stations, squares, as well as commercial buildings, streets and alleys.

[0003] However, traditional advertising machines currently lack intelligent control and can only play advertising content in a pre-set manner. They cannot be dynamically adjusted according to real-time data, nor can they adjust advertising content and playback duration in real time according to audience characteristics and environmental changes, resulting in a decrease in advertising delivery effectiveness.

[0004] Therefore, in order to overcome the above-mentioned defects, the present invention provides an intelligent control system and method for an advertising machine. Summary of the invention

[0005] The present invention provides an intelligent control system and method for an advertising machine, which is used to perform remote status detection on the advertising machine to ensure that the advertising content is remotely released only when the advertising machine is in good operating condition, thereby ensuring that the advertising machine can effectively perform advertising playback operations. Secondly, the advertising content in the advertising machine is played in a loop through an initial playback strategy, and external characteristic factors of the area are collected in real time during the loop playback, thereby providing data support for optimizing or adjusting the advertising content in the advertising machine. Finally, by performing a comprehensive correlation analysis on the external characteristic factors, an accurate and effective formulation of an advertising scheduling playback plan for the advertising content in the advertising machine is achieved, and dynamic correction of the advertising content and the initial playback strategy in the advertising machine is achieved according to the advertising scheduling playback plan, thereby ensuring the accuracy and suitability of the advertising machine in playing corresponding advertising content according to different situations, and also improving the delivery effect of the advertising machine on the advertising content.

[0006] The present invention provides an intelligent control system for an advertising machine, comprising:

[0007] The remote monitoring module is used to perform remote status detection on the advertising machine based on the management terminal, and remotely publish advertising content to the advertising machine after the detection passes;

[0008] The advertisement playing and data collection module is used to play the advertisement content in a loop based on the initial playing strategy, and collect external characteristic factors in the target time period of the area where the advertisement machine is located during the loop playing;

[0009] The advertising machine control module is used to conduct a comprehensive correlation analysis of external characteristic factors, determine the advertising scheduling and playback plan, and dynamically modify the current advertising content and initial playback strategy in the advertising machine based on the advertising scheduling and playback plan.

[0010] Preferably, an intelligent control system for an advertising machine, a remote monitoring module, comprises:

[0011] A thread generation unit, used to determine a status detection task for the advertising machine and configure a data collection thread based on the status detection task;

[0012] The data acquisition unit is used to configure the data acquisition parameters of the data acquisition thread based on the operation protocol of each status monitoring terminal in the advertising machine, and obtain the corresponding status monitoring parameters from each status monitoring terminal based on the parameter configuration result;

[0013] The state determination unit is used for the computer to analyze the state monitoring parameters according to the project state evaluation index to obtain the operation state of the advertising machine.

[0014] Preferably, an intelligent control system for an advertising machine, a remote monitoring module, comprises:

[0015] a result determination unit, configured to compare the obtained operating state of the advertising machine with a reference operating state, and determine a state verification result based on the comparison result;

[0016] The advertising content processing unit is used to split the advertising content into terminal attributes based on the terminal attributes of different advertising machine terminals after the status verification result is passed, obtain advertising content groups, and perform protocol adaptation on the advertising content in the corresponding advertising content group based on the terminal attributes;

[0017] Advertising content publishing unit, used for:

[0018] Based on the protocol adaptation result, the advertisement content group corresponding to each advertisement machine terminal is compressed, and after the data compression, the historical queue element stored in the advertisement queue of the corresponding advertisement machine is determined;

[0019] Based on the first-in-first-out rule, the historical queue elements are dequeued and the advertising content group after data compression is enqueued to complete the remote publishing of the advertising content.

[0020] Preferably, an advertising machine intelligent control system, an advertising content publishing unit, comprises:

[0021] The advertisement update content determination subunit is used to parse the known publishing tasks, determine the reserved individuals of the existing advertisement contents in the advertisement machine, and determine the iteration elements of the reserved individuals based on the advertisement iteration indicators in the known publishing tasks;

[0022] The advertisement updating subunit is used to remotely and online edit the reserved individuals in the advertisement machine based on the iteration element, and obtain updated effective advertisement content based on the remote and online editing result;

[0023] The setting subunit is used to connect the play points of the effective advertising content and the newly imported advertising content based on the play weight, and to set the first play time point based on the play point connection result.

[0024] Preferably, an intelligent control system for an advertising machine, an advertising playback and data collection module, comprises:

[0025] Playback preparation unit, used for:

[0026] The advertisement contents in the advertisement machine are randomly sorted to generate an advertisement play list, and the play subjects and advertisement content play requirements corresponding to each advertisement content are sequentially extracted based on the advertisement play list;

[0027] Determine the linkage hardware devices required for each advertisement content to be played in the advertisement machine based on the corresponding playback subject of the advertisement content and the advertisement content playback requirements, and build a linkage control strategy for each advertisement content based on the linkage hardware devices, and bind the linkage control strategy to the corresponding advertisement content;

[0028] Playback control unit, used for:

[0029] Determine the play cycle of each advertisement content in the advertisement play list based on the binding result, and determine the play duration of each advertisement content based on the play cycle;

[0030] The channel switching point of each advertisement content within the playback cycle is determined based on the playback duration, and the linked hardware device is controlled to change state according to the channel switching instruction at the channel switching point based on the initial playback strategy to complete the loop playback of the advertisement content.

[0031] Preferably, an intelligent control system for an advertising machine, an advertising playback and data collection module, comprises:

[0032] The data collection task issuing unit is used to trigger the data collection task based on the start time of the loop playback, and analyze the data collection task to obtain the data collection sub-item;

[0033] Configure corresponding independent data collection strategies based on data collection sub-items;

[0034] The data collection unit is used to collect the environmental image of the area where the advertising machine is located, the flow of people entering the advertising machine viewing area at different time points within the target time period, and the crowd composition in the flow of people at different time points based on an independent data collection strategy, so as to complete the collection of external characteristic factors.

[0035] The present invention provides an intelligent control method for an advertising machine, comprising:

[0036] Step 1: Perform remote status detection on the advertising machine based on the management terminal, and remotely publish advertising content to the advertising machine after the detection passes;

[0037] Step 2: loop the advertisement content based on the initial playback strategy, and collect external characteristic factors within the target time period of the area where the advertisement machine is located during the loop playback;

[0038] Step 3: Conduct a comprehensive correlation analysis of external characteristic factors, determine the advertising scheduling and playback plan, and dynamically modify the current advertising content and initial playback strategy in the advertising machine based on the advertising scheduling and playback plan.

[0039] Compared with the prior art, the present invention has the following beneficial effects:

[0040] 1. Through remote status detection of the advertising machine, it is ensured that the advertising content is released remotely only when the advertising machine is in good operating condition, which ensures that the advertising machine can effectively perform advertising playback operations. Secondly, the advertising content in the advertising machine is played in a loop through the initial playback strategy, and the external characteristic factors of the area are collected in real time during the loop playback, which provides data support for the optimization or adjustment of the advertising content in the advertising machine. Finally, through the correlation and comprehensive analysis of external characteristic factors, the advertising scheduling and playback plan of the advertising content in the advertising machine is accurately and effectively formulated, and the advertising content and initial playback strategy in the advertising machine are dynamically corrected according to the advertising scheduling and playback plan, which ensures the accuracy and suitability of the advertising content played by the advertising machine according to different situations, and also improves the delivery effect of the advertising machine on the advertising content.

[0041] 2. By splitting the obtained external characteristic factors into multiple dimensions, and correlating and grouping the external characteristic factors after multi-dimensional splitting according to the spatiotemporal characteristics, it is convenient to effectively lock the external characteristic factors existing in the same space and time. Secondly, by discretizing the advertising content in the advertising machine and matching the discretized advertising content with the external characteristic factors, it is possible to effectively determine the associated characteristic factor group corresponding to each advertising segment at the playback time. Finally, by analyzing the associated characteristic factor group corresponding to each advertising segment at the playback time, it is possible to perform correlation analysis on the ratings corresponding to the same advertising segment at different playback times and the external characteristic factors affecting the ratings change, to determine the causal relationship of the ratings change, and to effectively determine the optimal advertising content segments corresponding to different times according to the silver lock relationship and the external characteristic factors, so as to accurately and reliably formulate the advertising scheduling and playback plan, provide a reliable guarantee for the adaptive adjustment of the advertising content in the advertising machine, ensure the maximization of the advertising effect, and improve the delivery effect of the advertising machine on the advertising content.

[0042] Other features and advantages of the present invention will be described in the following description, and partly become apparent from the description, or understood by practicing the present invention. The purpose and other advantages of the present invention can be realized and obtained by the structures specifically pointed out in this application document.

[0043] The technical solution of the present invention is further described in detail below through the accompanying drawings and embodiments. BRIEF DESCRIPTION OF THE DRAWINGS

[0044] The accompanying drawings are used to provide a further understanding of the present invention and constitute a part of the specification. Together with the embodiments of the present invention, they are used to explain the present invention and do not constitute a limitation of the present invention. In the accompanying drawings:

[0045] Figure 1 This is a structural diagram of an intelligent control system for an advertising machine in an embodiment of the present invention;

[0046] Figure 2 This is a structural diagram of a remote monitoring module in an intelligent control system of an advertising machine in an embodiment of the present invention;

[0047] Figure 3 The figure is a flow chart of an intelligent control method for an advertising machine in an embodiment of the present invention. DETAILED DESCRIPTION

[0048] The preferred embodiments of the present invention are described below in conjunction with the accompanying drawings. It should be understood that the preferred embodiments described herein are only used to illustrate and explain the present invention, and are not used to limit the present invention.

[0049] Embodiment 1:

[0050] This embodiment provides an intelligent control system for an advertising machine. Figure 1 As shown, including:

[0051] The remote monitoring module is used to perform remote status detection on the advertising machine based on the management terminal, and remotely publish advertising content to the advertising machine after the detection passes;

[0052] The advertisement playing and data collection module is used to play the advertisement content in a loop based on the initial playing strategy, and collect external characteristic factors in the target time period of the area where the advertisement machine is located during the loop playing;

[0053] The advertising machine control module is used to conduct a comprehensive correlation analysis of external characteristic factors, determine the advertising scheduling and playback plan, and dynamically modify the current advertising content and initial playback strategy in the advertising machine based on the advertising scheduling and playback plan.

[0054] In this embodiment, remote status detection refers to obtaining the current operating parameters of the advertising machine through the management terminal and parsing the operating parameters to effectively determine the operating status of the advertising machine, with the purpose of ensuring that the corresponding advertising content is released only after the advertising machine runs stably.

[0055] In this embodiment, remotely publishing the advertisement content refers to sending the advertisement content to the corresponding advertisement machine terminal through the management terminal according to the Internet, thus avoiding the defects of on-site deployment.

[0056] In this embodiment, the initial play strategy is known in advance and is used to define the control method for the first time of the advertisement content. For example, each type of advertisement may be played randomly and the playing time is the same.

[0057] In this embodiment, the target time period is set in advance, for example, it may be one month or consecutive months, etc., and can be modified.

[0058] In this embodiment, the external characteristic factors refer to changes in the environment of the area where the advertising machine is located, changes in the flow of people, and the composition of the crowd.

[0059] In this embodiment, the comprehensive correlation analysis refers to the correlation analysis of various external characteristic factors, the purpose of which is to determine the advertisement content with the best playing effect at different times.

[0060] In this embodiment, the advertisement scheduling and playing plan refers to an adjustment plan for the advertisement content in the advertisement machine determined after a comprehensive analysis of the external characteristic factors of the area where the advertisement machine is located, including the advertisement content and the playing time points and corresponding playing durations of different types of advertisement content.

[0061] The beneficial effects of the above technical solution are: by performing remote status detection on the advertising machine, it is ensured that the advertising content is remotely released only when the advertising machine is in good operating condition, thereby ensuring that the advertising machine can effectively perform advertising playback operations; secondly, the advertising content in the advertising machine is looped through the initial playback strategy, and the external characteristic factors of the area are collected in real time during the loop playback, providing data support for optimizing or adjusting the advertising content in the advertising machine; finally, by performing a comprehensive correlation analysis of the external characteristic factors, the advertising scheduling and playback plan of the advertising content in the advertising machine is accurately and effectively formulated, and the advertising content and initial playback strategy in the advertising machine are dynamically corrected according to the advertising scheduling and playback plan, thereby ensuring the accuracy and suitability of the advertising machine in playing the corresponding advertising content according to different situations, and also improving the advertising machine's delivery effect on the advertising content.

[0062] Embodiment 2:

[0063] Based on Example 1, this embodiment provides an intelligent control system for an advertising machine, such as Figure 2 As shown, the remote monitoring module includes:

[0064] A thread generation unit, used to determine a status detection task for the advertising machine and configure a data collection thread based on the status detection task;

[0065] The data acquisition unit is used to configure the data acquisition parameters of the data acquisition thread based on the operation protocol of each status monitoring terminal in the advertising machine, and obtain the corresponding status monitoring parameters from each status monitoring terminal based on the parameter configuration result;

[0066] The state determination unit is used for the computer to analyze the state monitoring parameters according to the project state evaluation index to obtain the operation state of the advertising machine.

[0067] In this embodiment, the status detection tasks are known in advance and are used to characterize the types of items that require detection of the running status of the advertising machine and the detection requirements of each type.

[0068] In this embodiment, the data collection thread is determined according to the state detection task and is used to execute the corresponding data collection task simultaneously.

[0069] In this embodiment, the status monitoring terminal refers to a monitoring device that can monitor the operating parameters of various functional components of the advertising machine in real time, such as a sensor.

[0070] In this embodiment, the operation protocol refers to the operation conditions corresponding to each status monitoring terminal and the format requirements for data transmission.

[0071] In this embodiment, data retrieval parameter configuration refers to setting the data acquisition thread's requirements for data retrieval and the format, rate, and packaging method during data transmission according to the operating protocol of each status monitoring terminal. The purpose is to accurately and effectively obtain the status parameters of the advertising machine from each status monitoring terminal.

[0072] In this embodiment, the status monitoring parameters refer to the real-time operating parameters of the advertising machine monitored by each status monitoring terminal.

[0073] In this embodiment, the project status evaluation index is known in advance and is used to evaluate the operating status of each operating component in the advertising machine, for example, it may be a failure rate and operating stability.

[0074] In this embodiment, the computer is used to analyze the status monitoring parameters according to the project status evaluation index to obtain the operating status of the advertising machine, including:

[0075] Extract the indicator quantization value and quantization weight corresponding to each project status evaluation indicator, and build a terminal status evaluation system in the computer based on the quantization weight and indicator quantization value;

[0076] Based on the terminal status evaluation system, the status monitoring parameters are synchronously analyzed to obtain the operating status of each independent operating component in the advertising machine.

[0077] In this embodiment, the state determination unit further includes:

[0078] The result parsing subunit is used to obtain the running status of the advertising machine, and to perform sequence decomposition on the running status of the advertising machine based on the component components of the advertising machine to obtain the running status of each independent running component in the advertising machine;

[0079] An abnormality determination subunit, used to determine the existing faulty components based on the operating status of each independently operating component in the advertising machine, and to determine the abnormality representation of the faulty components based on the status monitoring parameters;

[0080] The operation and maintenance subunit is used to generate a fault diagnosis report and a maintenance guidance report based on the faulty component and the abnormal representation of the faulty component.

[0081] The beneficial effects of the above technical solution are: by parsing the status detection task of the advertising machine, the detection items required for the status detection of the advertising machine can be accurately and effectively determined; secondly, by configuring the corresponding data acquisition thread through the analysis result, the status monitoring data of the advertising machine can be accurately and effectively acquired, providing reliable data support for remote status detection; finally, the obtained status detection parameters are parsed to accurately and effectively determine the operating status of the advertising machine, thereby facilitating the effective grasp of the timing of publishing the advertising content.

[0082] Embodiment 3:

[0083] Based on Example 1, this embodiment provides an advertising machine intelligent control system, a remote monitoring module, including:

[0084] a result determination unit, configured to compare the obtained operating state of the advertising machine with a reference operating state, and determine a state verification result based on the comparison result;

[0085] The advertising content processing unit is used to split the advertising content into terminal attributes based on the terminal attributes of different advertising machine terminals after the status verification result is passed, obtain advertising content groups, and perform protocol adaptation on the advertising content in the corresponding advertising content group based on the terminal attributes;

[0086] Advertising content publishing unit, used for:

[0087] Based on the protocol adaptation result, the advertisement content group corresponding to each advertisement machine terminal is compressed, and after the data compression, the historical queue element stored in the advertisement queue of the corresponding advertisement machine is determined;

[0088] Based on the first-in-first-out rule, the historical queue elements are dequeued and the advertising content group after data compression is enqueued to complete the remote publishing of the advertising content.

[0089] In this embodiment, the reference operating state is set in advance and is used to represent the operating state corresponding to the normal operation of the advertising machine.

[0090] In this embodiment, the status verification result is the comparison result between the running status of the advertising machine and the reference running status. When the running status of the advertising machine meets the requirements of the reference running status, the status verification is passed.

[0091] In this embodiment, the terminal attributes refer to information such as the types of different advertising machines and the locations of different advertising machines.

[0092] In this embodiment, terminal attribute splitting refers to grouping the advertisement contents according to the terminal attributes of the advertisement machine terminals, so as to facilitate determination of specific advertisement contents released to each advertisement machine, wherein the advertisement content groups are different components obtained after splitting the advertisement contents.

[0093] In this embodiment, performing protocol adaptation on the advertisement content in the corresponding advertisement content group based on the terminal attributes refers to performing format conversion and communication mode adaptation on the advertisement content according to the data receiving formats and data communication requirements of different advertisement machines.

[0094] In this embodiment, the historical queue element refers to the previous advertisement content stored in the advertisement queue in the advertisement machine.

[0095] The beneficial effects of the above technical solution are: by comparing the operating state of the advertising machine with the reference operating state, it is ensured that the current operating state of the advertising machine meets the execution requirements for playing the advertising content. Secondly, the advertising content to be published is grouped according to the location of the advertising machine, and the grouped advertising content is adapted to the protocol, so that the advertising content is smoothly and effectively sent to the corresponding advertising machine. Finally, when publishing remotely, the existing advertising content in the advertising machine is dequeued to ensure that the latest advertising content can be effectively stored in the advertising machine.

[0096] Embodiment 4:

[0097] Based on Example 3, this embodiment provides an advertising machine intelligent control system, an advertising content publishing unit, including:

[0098] The advertisement update content determination subunit is used to parse the known publishing tasks, determine the reserved individuals of the existing advertisement contents in the advertisement machine, and determine the iteration elements of the reserved individuals based on the advertisement iteration indicators in the known publishing tasks;

[0099] The advertisement updating subunit is used to remotely and online edit the reserved individuals in the advertisement machine based on the iteration element, and obtain updated effective advertisement content based on the remote and online editing result;

[0100] The setting subunit is used to connect the play points of the effective advertising content and the newly imported advertising content based on the play weight, and to set the first play time point based on the play point connection result.

[0101] In this embodiment, the known publishing task is known in advance, and is used to characterize the advertisements that need to be retained in the current advertisement content in the advertising machine and the content elements that need to be updated in the retained advertisements, that is, the advertisement content that continues to be used, wherein the retained individual is the specific advertisement that needs to be retained.

[0102] In this embodiment, the advertisement iteration indicator refers to the amount of content information that needs to be updated in the retained individuals and detailed requirements for the update.

[0103] In this embodiment, the iteration element refers to specific advertisement content that needs to be iteratively updated, such as the layout or font of the advertisement that needs to be adjusted.

[0104] In this embodiment, the effective advertisement content refers to the advertisement content that can be directly played in the advertisement machine and is obtained after the individual iteration elements retained in the advertisement machine are updated.

[0105] In this embodiment, the play weight is used to characterize the importance of different advertisement contents in the advertisement machine, so as to facilitate the connection between the effective advertisement contents and the newly imported advertisement contents.

[0106] The beneficial effects of the above technical solution are: by parsing known publishing tasks, the advertising content that needs to be retained in the advertising machine is determined, and secondly, the elements that need to be updated in the advertising content that needs to be retained are iteratively updated through online editing, and after the iterative update, the retained advertising content and the newly released advertising content are connected, so as to ensure that the advertising machine can effectively play all advertising content.

[0107] Embodiment 5:

[0108] Based on Example 1, this embodiment provides an advertising machine intelligent control system, an advertising playback and data collection module, including:

[0109] Playback preparation unit, used for:

[0110] The advertisement contents in the advertisement machine are randomly sorted to generate an advertisement play list, and the play subjects and advertisement content play requirements corresponding to each advertisement content are sequentially extracted based on the advertisement play list;

[0111] Determine the linkage hardware devices required for each advertisement content to be played in the advertisement machine based on the corresponding playback subject of the advertisement content and the advertisement content playback requirements, and build a linkage control strategy for each advertisement content based on the linkage hardware devices, and bind the linkage control strategy to the corresponding advertisement content;

[0112] Playback control unit, used for:

[0113] Determine the play cycle of each advertisement content in the advertisement play list based on the binding result, and determine the play duration of each advertisement content based on the play cycle;

[0114] The channel switching point of each advertisement content within the playback cycle is determined based on the playback duration, and the linked hardware device is controlled to change state according to the channel switching instruction at the channel switching point based on the initial playback strategy to complete the loop playback of the advertisement content.

[0115] In this embodiment, the advertisement play list is generated by randomly sorting the advertisement contents in the advertisement machine, and is used to represent the current play order of the advertisement contents.

[0116] In this embodiment, the playing subject refers to the main object corresponding to the advertisement content, for example, it may be a promotional item or clothing.

[0117] In this embodiment, the advertisement content playing requirement refers to the need to mobilize the hardware device in the advertisement machine and the playing state that the advertisement content needs to present when playing the advertisement content.

[0118] In this embodiment, the linked hardware device refers to a set of hardware that needs to work together when playing advertisement content.

[0119] In this embodiment, the linkage control strategy is determined according to the linkage hardware device of each advertisement content, and is used to coordinately control all required hardware devices when playing the corresponding advertisement content.

[0120] In this embodiment, the play cycle refers to the length of time used to completely play all advertisement contents in the advertisement play list.

[0121] In this embodiment, the channel switching point refers to the switching time point of adjacent advertisement contents and the advertisement channel that needs to be switched when the advertisement contents are played.

[0122] In this embodiment, the channel switching instruction is known in advance and is used to control the linked hardware device to change its state according to the advertisement content.

[0123] The beneficial effects of the above technical solution are: an advertisement play list is generated by randomly sorting the advertisement contents remotely published in the advertisement machine, and the linkage hardware devices of each advertisement content in the advertisement play list are determined, so that when the advertisement machine plays the advertisement content, the linkage hardware devices are coordinated and controlled according to the playback requirements of the advertisement content; secondly, a linkage control strategy is formulated for the determined linkage hardware devices, and the formulated linkage control strategy is bound to the corresponding advertisement content, so that the corresponding linkage hardware devices are linked and controlled in a timely manner; finally, the playback cycle of the advertisement content is determined, so that it is convenient to switch to the next advertisement content in a timely manner after the playback ends within an advertisement, thereby ensuring the close connection of the advertisement content and improving the delivery effect of the advertisement content by the advertisement machine.

[0124] Embodiment 6:

[0125] Based on Example 1, this embodiment provides an advertising machine intelligent control system, an advertising playback and data collection module, including:

[0126] The data collection task issuing unit is used to trigger the data collection task based on the start time of the loop playback, and analyze the data collection task to obtain the data collection sub-item;

[0127] Configure corresponding independent data collection strategies based on data collection sub-items;

[0128] The data collection unit is used to collect the environmental image of the area where the advertising machine is located, the flow of people entering the advertising machine viewing area at different time points within the target time period, and the crowd composition in the flow of people at different time points based on an independent data collection strategy, so as to complete the collection of external characteristic factors.

[0129] In this embodiment, the data collection sub-item refers to the types of external characteristic factors of the area where the advertising machine is located that need to be collected and the specific collection information corresponding to each type.

[0130] In this embodiment, an independent data collection strategy is configured for each data collection sub-item and is used to execute a manner or method of data collection.

[0131] In this embodiment, the crowd composition refers to the age composition and gender composition of the crowd watching the advertisement content at different time points.

[0132] The beneficial effect of the above technical solution is: by triggering the data collection task while the advertising machine is playing the advertising content in a loop, the relevant data of the area where the advertising machine is located can be effectively collected according to the data collection task, thereby ensuring the effectiveness and accuracy of the collection of external characteristic factors of the area where the advertising machine is located, and providing convenience and guarantee for the adaptive adjustment of the advertising content in the advertising machine.

[0133] Embodiment 7:

[0134] Based on Example 1, this embodiment provides an advertising machine intelligent control system, an advertising machine control module, including:

[0135] A characteristic factor processing unit is used to obtain the external characteristic factors, split the external characteristic factors into multiple dimensions based on the characteristic categories, and associate and group the multi-dimensional split results based on the spatiotemporal characteristics to obtain the corresponding associated characteristic factor groups under each spatiotemporal dimension;

[0136] Characteristic factor analysis unit, used for:

[0137] The advertising segments in each advertising playback cycle in the advertising machine are processed in time discretization to obtain multiple playback times of the same advertising segment in a day, and the associated feature factor groups are mapped and matched with different advertising segments based on the playback times to obtain the associated feature factor groups corresponding to each advertising segment at the playback time;

[0138] Analyze the associated characteristic factor group to determine the number of user views corresponding to the same advertisement segment at different playback times, and determine the audience ratings corresponding to the same advertisement segment at different playback times based on the number of user views;

[0139] Compare the ratings of the same advertisement segment at adjacent broadcasting times to obtain the ratings change amplitude of the same advertisement segment;

[0140] Determine the amount of change of environmental factors corresponding to adjacent playback timings of the same advertisement segment and the type of advertisement switching corresponding to adjacent playback timings based on the associated characteristic factor group, and determine the causal relationship of the ratings change based on the ratings change amplitude, the amount of change of environmental factors and the type of advertisement switching;

[0141] Advertisement playback optimization unit, used to:

[0142] Determine the optimal advertising content segments corresponding to different playback times based on the ratings corresponding to the same advertising segment at different playback times and the causal relationship of the ratings changes, and generate an advertising scheduling playback plan based on the optimal advertising content segments corresponding to different playback times;

[0143] Dynamically modify the current advertisement content and initial playback strategy in the advertisement machine based on the advertisement scheduling and playback plan.

[0144] In this embodiment, the feature category refers to the type corresponding to the external feature factor, and the purpose is to split multiple different types of external feature factors corresponding to different moments, wherein multi-dimensional splitting is the requirement to split the external feature factors at different moments, that is, each type corresponds to one dimension.

[0145] In this embodiment, the association grouping refers to associating multiple external feature factors of different dimensions at the same moment, wherein the association feature factor group is all types of external feature factors corresponding to the same moment.

[0146] In this embodiment, the time discretization process refers to specifying the playing time of each advertisement segment according to the playing time.

[0147] In this embodiment, mapping and matching the associated characteristic factor groups with different advertising segments based on the playback timing means matching the associated characteristic factor groups corresponding to the same time with the corresponding advertising content according to time. For example, the external characteristic factor group corresponding to ten o'clock in the morning and the advertising segment corresponding to ten o'clock in the morning can be matched.

[0148] In this embodiment, the user browsing volume refers to the number of viewers corresponding to different broadcasting times of the same advertisement segment in a day, that is, the ratings, and the greater the user browsing volume, the higher the ratings.

[0149] In this embodiment, the ratings variation amplitude refers to the fluctuation of the ratings of the same advertisement segment at adjacent broadcasting times.

[0150] In this embodiment, the environmental factor variation refers to the change in the external environment corresponding to the adjacent playing times of the same advertisement segment, for example, it may be a change from day to night.

[0151] In this embodiment, the advertisement switching type corresponding to the adjacent playback timing refers to the type change when the previous advertisement content is converted to the current advertisement content, for example, it may be a change from a beauty advertisement to a food advertisement.

[0152] In this embodiment, the causal relationship refers to the reasons for the changes in the ratings of different advertisement contents at different broadcasting times, which are determined based on the amplitude of the change in the ratings, the amount of change in environmental factors, and the advertisement switching type.

[0153] In this embodiment, the optimal advertising content segment refers to the most suitable time for playing different advertising contents in a day, that is, the time with the highest ratings. For example, food advertisements may have the highest ratings when played at noon every day.

[0154] The beneficial effects of the above technical solution are: by multi-dimensionally splitting the obtained external characteristic factors, and associating and grouping the external characteristic factors after multi-dimensional splitting according to the spatiotemporal characteristics, it is convenient to effectively lock the external characteristic factors existing in the same space and time; secondly, by discretizing the advertising content in the advertising machine, and matching the discretized advertising content with the external characteristic factors, it is possible to effectively determine the associated characteristic factor group corresponding to each advertising segment at the playback time; finally, by analyzing the associated characteristic factor group corresponding to each advertising segment at the playback time, it is possible to perform an associated analysis on the ratings corresponding to the same advertising segment at different playback times and the external characteristic factors affecting the ratings change, to determine the causal relationship of the ratings change, and to effectively determine the optimal advertising content segment corresponding to different times according to the silver lock relationship and the external characteristic factors, so as to accurately and reliably formulate the advertising scheduling and playback plan, provide a reliable guarantee for the adaptive adjustment of the advertising content in the advertising machine, ensure the maximization of the advertising effect, and improve the delivery effect of the advertising machine on the advertising content.

[0155] Embodiment 8:

[0156] Based on Example 7, this embodiment provides an advertising machine intelligent control system, an advertising play optimization unit, including:

[0157] Plan acquisition subunit, used to:

[0158] Obtaining the obtained advertisement scheduling and playing plan, and determining a replacement segment for the advertisement content in the advertisement machine based on the advertisement calling and playing plan;

[0159] Extract the advertisement program identifier of the replacement segment, and feed the advertisement program identifier back to the remote monitoring terminal, and then receive the replacement advertisement and advertisement replacement instruction issued by the remote monitoring terminal in real time;

[0160] The advertisement replacement subunit is used to replace the replacement segment with the replacement advertisement based on the advertisement replacement instruction to obtain a valid advertisement content set in the advertisement machine;

[0161] The play strategy correction subunit is used to rearrange the play timing of each valid advertisement content in the valid advertisement content set based on the advertisement scheduling play plan, and to dynamically correct the advertisement content and the initial play strategy based on the rearrangement result.

[0162] In this embodiment, the replacement segment refers to the segment that needs to replace the advertisement content in the advertisement machine according to the advertisement scheduling and broadcasting plan. For example, if the rating of advertisement A in a day is almost 0, it is determined that it is not suitable for broadcasting in the advertisement machine at the current location.

[0163] In this embodiment, the advertisement program identifier refers to a marking symbol that can represent the advertisement type and advertisement content.

[0164] In this embodiment, the replacement advertisement refers to the advertisement that the remote monitoring terminal needs to republish in the advertising machine.

[0165] In this embodiment, the effective advertisement content set refers to all advertisement contents that can be effectively played in the advertisement machine after the replacement segment in the advertisement machine is replaced.

[0166] In this embodiment, re-arranging the playback timing of each effective advertising content in the effective advertising content set based on the advertising scheduling playback plan means arranging the playback timing of the advertising content with the highest ratings at the corresponding playback time according to the determined advertising scheduling playback plan, with the purpose of ensuring that the playback effect of each advertisement is maximized.

[0167] The beneficial effects of the above technical solution are: by parsing the obtained advertisement scheduling and playback plan, the advertisement content that needs to be replaced in the advertisement machine is determined; secondly, the determined advertisement content that needs to be replaced is fed back to the remote supervision terminal, and the latest advertisement content and advertisement replacement instructions re-published by the remote supervision terminal are received in real time; finally, the advertisement content that needs to be replaced is replaced according to the latest advertisement content through the advertisement replacement instruction, and after the replacement, the playback time and playback duration of the existing advertisement content in the advertisement machine are rearranged to ensure that the advertisement content is matched with external characteristic factors, thereby maximizing the effect of the advertisement content.

[0168] Embodiment 9:

[0169] Based on Example 7, this embodiment provides an advertising machine intelligent control system, an advertising play optimization unit, including:

[0170] The monitoring subunit is used to monitor the fluctuation trend of the external characteristic factors in the area where the advertising machine is located in real time after dynamically modifying the advertising content and the initial playback strategy, and to compare the fluctuation trend with the baseline trend change threshold in real time;

[0171] The feedback sub-unit and the dynamic optimization sub-unit are used to feed back the real-time external characteristic factors of the area where the advertising machine is located to the remote supervision terminal when it is determined based on the real-time difference comparison result that the fluctuation trend is greater than the baseline trend change threshold, and receive the optimization plan for the advertising content from the remote supervision terminal in real time based on the feedback result, and perform real-time dynamic optimization of the advertising content in the advertising machine based on the optimization plan.

[0172] In this embodiment, the fluctuation trend refers to the change amount of the external characteristic factors in the area where the advertising machine is located.

[0173] In this embodiment, the baseline trend change threshold is set in advance and is used to represent the minimum standard for re-arranging the advertising content in the advertising machine. That is, when the fluctuation trend exceeds the baseline trend change threshold, it is determined that the advertising content in the advertising machine and the playback time of the advertising content need to be re-planned.

[0174] In this embodiment, the real-time external characteristic factor refers to the most effective external characteristic factor information of the area where the advertising machine is located.

[0175] In this embodiment, the optimization scheme refers to a specific adjustment strategy of the remote monitoring terminal for the advertisement content, that is, including the advertisement content that needs to be replaced or the playback time point of the advertisement content that needs to be rearranged.

[0176] The beneficial effects of the above technical solution are: by real-time monitoring of the external characteristic factors of the area where the advertising machine is located after dynamically correcting the advertising content and the initial playback strategy, the fluctuation trend of the external characteristic factors can be effectively locked; secondly, by comparing the determined fluctuation area with the benchmark trend change threshold in real time, when the external characteristic factors fluctuate too much, the latest external characteristic factors of the area where the advertising machine is located can be fed back to the remote supervision terminal in time, thereby facilitating timely adjustment of the advertising content in the advertising machine, ensuring the adaptability of the advertising content to the current external characteristic factors, and ensuring the delivery effect of the advertising content.

[0177] Embodiment 10:

[0178] This embodiment provides an intelligent control method for an advertising machine. Figure 3 As shown, including:

[0179] Step 1: Perform remote status detection on the advertising machine based on the management terminal, and remotely publish advertising content to the advertising machine after the detection passes;

[0180] Step 2: loop the advertisement content based on the initial playback strategy, and collect external characteristic factors within the target time period of the area where the advertisement machine is located during the loop playback;

[0181] Step 3: Conduct a comprehensive correlation analysis of external characteristic factors, determine the advertising scheduling and playback plan, and dynamically modify the current advertising content and initial playback strategy in the advertising machine based on the advertising scheduling and playback plan.

[0182] The beneficial effects of the above technical solution are: by performing remote status detection on the advertising machine, it is ensured that the advertising content is only released remotely when the advertising machine is in good operating condition, thereby ensuring that the advertising machine can effectively perform advertising playback operations; secondly, the advertising content in the advertising machine is played in a loop through the initial playback strategy, and the external characteristic factors of the area are collected in real time during the loop playback, providing data support for optimizing or adjusting the advertising content in the advertising machine; finally, by performing a comprehensive correlation analysis of the external characteristic factors, the advertising scheduling and playback plan of the advertising content in the advertising machine is accurately and effectively formulated, and the advertising content and initial playback strategy in the advertising machine are dynamically corrected according to the advertising scheduling and playback plan, thereby ensuring the accuracy and suitability of the advertising machine in playing the corresponding advertising content according to different situations, and also improving the advertising machine's delivery effect on the advertising content.

[0183] Obviously, those skilled in the art can make various changes and modifications to the present invention without departing from the spirit and scope of the present invention. Thus, if these modifications and variations of the present invention fall within the scope of the claims of the present invention and their equivalents, the present invention is also intended to include these modifications and variations.

Claims

1. An intelligent control system for an advertising machine, characterized in that: include: The remote monitoring module is used to perform remote status detection on the advertising machine based on the management terminal, and remotely publish advertising content to the advertising machine after the detection passes; The advertisement playing and data collection module is used to play the advertisement content in a loop based on the initial playing strategy, and collect external characteristic factors in the target time period of the area where the advertisement machine is located during the loop playing; The advertising machine control module is used to conduct a comprehensive correlation analysis of external characteristic factors, determine the advertising scheduling and playback plan, and dynamically modify the current advertising content and initial playback strategy in the advertising machine based on the advertising scheduling and playback plan.

2. The intelligent control system for an advertising machine according to claim 1, characterized in that: Remote monitoring module, including: A thread generation unit, used to determine a status detection task for the advertising machine and configure a data collection thread based on the status detection task; The data acquisition unit is used to configure the data acquisition parameters of the data acquisition thread based on the operation protocol of each status monitoring terminal in the advertising machine, and obtain the corresponding status monitoring parameters from each status monitoring terminal based on the parameter configuration result; The state determination unit is used for the computer to analyze the state monitoring parameters according to the project state evaluation index to obtain the operation state of the advertising machine.

3. The intelligent control system for an advertising machine according to claim 1, characterized in that: Remote monitoring module, including: a result determination unit, configured to compare the obtained operating state of the advertising machine with a reference operating state, and determine a state verification result based on the comparison result; The advertising content processing unit is used to split the advertising content into terminal attributes based on the terminal attributes of different advertising machine terminals after the status verification result is passed, obtain advertising content groups, and perform protocol adaptation on the advertising content in the corresponding advertising content group based on the terminal attributes; Advertisement content publishing unit, used for: Based on the protocol adaptation result, the advertisement content group corresponding to each advertisement machine terminal is compressed, and after the data compression, the historical queue element stored in the advertisement queue of the corresponding advertisement machine is determined; Based on the first-in-first-out rule, the historical queue elements are dequeued and the advertising content group after data compression is enqueued to complete the remote publishing of the advertising content.

4. The intelligent control system for an advertising machine according to claim 3, characterized in that: Advertising content publishing unit, including: The advertisement update content determination subunit is used to parse the known publishing tasks, determine the reserved individuals of the existing advertisement contents in the advertisement machine, and determine the iteration elements of the reserved individuals based on the advertisement iteration indicators in the known publishing tasks; The advertisement updating subunit is used to remotely and online edit the reserved individuals in the advertisement machine based on the iteration element, and obtain updated effective advertisement content based on the remote and online editing result; The setting subunit is used to connect the play points of the effective advertising content and the newly imported advertising content based on the play weight, and to set the first play time point based on the play point connection result.

5. The intelligent control system for an advertising machine according to claim 1, characterized in that: Advertisement playback and data collection module, including: Playback preparation unit, used for: The advertisement contents in the advertisement machine are randomly sorted to generate an advertisement play list, and the play subjects and advertisement content play requirements corresponding to each advertisement content are sequentially extracted based on the advertisement play list; Determine the linkage hardware devices required for each advertisement content to be played in the advertisement machine based on the corresponding playback subject of the advertisement content and the advertisement content playback requirements, and build a linkage control strategy for each advertisement content based on the linkage hardware devices, and bind the linkage control strategy to the corresponding advertisement content; Playback control unit, used for: Determine the play cycle of each advertisement content in the advertisement play list based on the binding result, and determine the play duration of each advertisement content based on the play cycle; The channel switching point of each advertisement content within the playback cycle is determined based on the playback duration, and the linked hardware device is controlled to change state according to the channel switching instruction at the channel switching point based on the initial playback strategy to complete the loop playback of the advertisement content.

6. The intelligent control system for an advertising machine according to claim 1, characterized in that: Advertisement playback and data collection module, including: The data collection task issuing unit is used to trigger the data collection task based on the start time of the loop playback, and analyze the data collection task to obtain the data collection sub-item; Configure corresponding independent data collection strategies based on data collection sub-items; The data collection unit is used to collect the environmental image of the area where the advertising machine is located, the flow of people entering the advertising machine viewing area at different time points within the target time period, and the crowd composition in the flow of people at different time points based on an independent data collection strategy, so as to complete the collection of external characteristic factors.

7. An intelligent control method for an advertising machine, characterized in that: include: Step 1: Perform remote status detection on the advertising machine based on the management terminal, and remotely publish advertising content to the advertising machine after the detection passes; Step 2: loop the advertisement content based on the initial playback strategy, and collect external characteristic factors within the target time period of the area where the advertisement machine is located during the loop playback; Step 3: Conduct a comprehensive correlation analysis of external characteristic factors, determine the advertising scheduling and playback plan, and dynamically modify the current advertising content and initial playback strategy in the advertising machine based on the advertising scheduling and playback plan.

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