Virtual item recommendation method and device, electronic equipment and storage medium

Abstract

The invention provides a virtual item recommendation method and device, electronic equipment and a storage medium, and relates to the technical field of games. The method comprises the steps of obtaining historical game behavior information of a target game role controlled by a game account in a game in response to a trigger operation for a preset virtual item transaction platform; obtaining behavior preference information of the game account based on analysis of the historical game behavior information; determining a target display strategy according to the behavior preference information; determining article display information of the virtual article to be transacted according to the target display strategy and the historical game behavior information; and displaying a virtual item display interface of a preset virtual item transaction platform in the graphical user interface, and displaying item display information of the virtual item to be transacted in the virtual item display interface. According to the method, personalized virtual item information can be provided for players, and the purchase experience of the players is improved. Personalized virtual item information is provided for players, and the purchase experience of the players is improved.

Description

Technical Field

[0001] The present application relates to the field of game technology, and in particular to a virtual item recommendation method, device, electronic device and storage medium. Background Art

[0002] In simulation games (SLG), players can use virtual currency to purchase virtual items to build virtual scenes, create virtual props, or enhance the attributes of game characters in the game.

[0003] In the prior art, the recommendation of virtual items is often too conventional. In the virtual item trading platform, the virtual items are arranged in a preset order, generally with the latest virtual items arranged at the front, and the virtual items are arranged in the same manner for all players.

[0004] However, since different players have different ways and frequencies of playing games, their needs and preferences for virtual items also vary. The existing method of displaying virtual items for players on virtual item trading platforms in a fixed arrangement is not conducive to players purchasing virtual items that meet their needs and preferences, thereby reducing the players' purchasing experience. Summary of the invention

[0005] The purpose of this application is to provide a virtual item recommendation method, device, electronic device and storage medium to address the deficiencies in the above-mentioned prior art, so as to provide personalized virtual item information to players and improve the players' purchasing experience.

[0006] To achieve the above purpose, the technical solution adopted in the embodiment of the present application is as follows:

[0007] In a first aspect, an embodiment of the present application provides a virtual item recommendation method, the method comprising:

[0008] In response to a trigger operation on a preset virtual item trading platform, historical game behavior information of a target game character controlled by a game account in the game is obtained;

[0009] Based on the analysis of the historical game behavior information, obtaining the behavior preference information of the game account in the game;

[0010] Determining a target display strategy for the game account according to the behavior preference information of the game account in the game;

[0011] Determining item display information of virtual items to be traded in the preset virtual item trading platform according to the target display strategy and the historical game behavior information;

[0012] The virtual item display interface of the preset virtual item trading platform is displayed in the graphical user interface, and the item display information of the virtual item to be traded is displayed in the virtual item display interface.

[0013] In a second aspect, an embodiment of the present application further provides a virtual item recommendation device, the device comprising:

[0014] An acquisition module, used to respond to a trigger operation on a preset virtual item trading platform and acquire historical game behavior information of a target game character controlled by a game account in the game;

[0015] An analysis module, configured to obtain the behavior preference information of the game account in the game based on the analysis of the historical game behavior information;

[0016] A determination module, configured to determine a target display strategy for the game account according to the behavior preference information of the game account in the game;

[0017] The determination module is further used to determine the item display information of the virtual items to be traded in the preset virtual item trading platform according to the target display strategy and the historical game behavior information;

[0018] The display module is used to display the virtual item display interface of the preset virtual item trading platform in a graphical user interface, and to display the item display information of the virtual item to be traded in the virtual item display interface.

[0019] In a third aspect, an embodiment of the present application further provides an electronic device, comprising: a processor, a storage medium and a bus, wherein the storage medium stores program instructions executable by the processor, and when the electronic device is running, the processor communicates with the storage medium via the bus, and the processor executes the program instructions to perform the steps of the virtual item recommendation method as described in any one of the first aspects.

[0020] In a fourth aspect, an embodiment of the present application further provides a computer-readable storage medium, on which a computer program is stored. When the computer program is executed by a processor, the steps of the virtual item recommendation method as described in any one of the first aspects are executed.

[0021] The beneficial effects of this application are:

[0022] The virtual item recommendation method, device, electronic device and storage medium provided by the present application analyze the historical game behavior information of the game character controlled by the game account in the game to determine the behavior preference information of the game account in the game. The behavior preference information can reflect the player's preferences and habits in the game. A target display strategy is determined based on the player's behavior preference information in the game, and item display information is determined based on the target display strategy and the historical game behavior information, so that the item display information can be more in line with the player's preferences and habits in the game, and the item display information of the virtual items to be traded is displayed in the virtual item display interface. The displayed item display information is more targeted to the player and has a higher match with the player's needs. The player can quickly select the virtual items to be traded that match their own needs for purchase, thereby improving the player's purchasing experience and the transaction efficiency of the trading platform. BRIEF DESCRIPTION OF THE DRAWINGS

[0023] In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings required for use in the embodiments will be briefly introduced below. It should be understood that the following drawings only show certain embodiments of the present application and therefore should not be regarded as limiting the scope. For ordinary technicians in this field, other related drawings can be obtained based on these drawings without paying creative work.

[0024] Figure 1 Schematic diagram of the process of the virtual item recommendation method provided in the embodiment of the present application Figure 1 ;

[0025] Figure 2 Schematic diagram of the process of the virtual item recommendation method provided in the embodiment of the present application Figure 2 ;

[0026] Figure 3 Schematic diagram of the process of the virtual item recommendation method provided in the embodiment of the present application Figure 3 ;

[0027] Figure 4 Schematic diagram of the process of the virtual item recommendation method provided in the embodiment of the present application Figure 4 ;

[0028] Figure 5 A schematic diagram of the structure of a virtual item recommendation device provided in an embodiment of the present application;

[0029] Figure 6 A schematic diagram of an electronic device provided in an embodiment of the present application. DETAILED DESCRIPTION

[0030] In order to make the purpose, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below in combination with the drawings in the embodiments of the present application. Obviously, the described embodiments are only part of the embodiments of the present application, not all of the embodiments.

[0031] Therefore, the following detailed description of the embodiments of the present application provided in the accompanying drawings is not intended to limit the scope of the present application for which protection is sought, but merely represents selected embodiments of the present application. Based on the embodiments in the present application, all other embodiments obtained by ordinary technicians in the field without creative work are within the scope of protection of the present application.

[0032] In addition, the terms "first", "second", etc. in the specification and claims of the present application and the above-mentioned drawings are used to distinguish similar objects, and are not necessarily used to describe a specific order or sequential order. It should be understood that the data used in this way can be interchangeable where appropriate, so that the embodiments of the present application described herein can be implemented in an order other than those illustrated or described herein. In addition, the terms "including" and "having" and any of their variations are intended to cover non-exclusive inclusions, for example, a process, method, system, product or device comprising a series of steps or units is not necessarily limited to those steps or units clearly listed, but may include other steps or units that are not clearly listed or inherent to these processes, methods, products or devices.

[0033] It should be noted that, in the absence of conflict, the features in the embodiments of the present application may be combined with each other.

[0034] In one embodiment of the present application, the virtual item recommendation method can be run on a local terminal device or a server. When the virtual item recommendation method is run on a server, the method can be implemented and executed based on a cloud interaction system, wherein the cloud interaction system includes a server and a client device.

[0035] In an optional implementation, various cloud applications can be run under the cloud interaction system, such as cloud games. Taking cloud games as an example, cloud games refer to a game mode based on cloud computing. In the operation mode of cloud games, the operating body of the game program and the main body of the game screen presentation are separated. The storage and operation of the virtual item recommendation method are completed on the cloud game server. The role of the client device is used for receiving and sending data and presenting the game screen. For example, the client device can be a display device with data transmission function close to the user side, such as a mobile terminal, a TV, a computer, a handheld computer, etc.; but the cloud game server in the cloud is used for information processing. When playing the game, the player operates the client device to send an operation instruction to the cloud game server. The cloud game server runs the game according to the operation instruction, encodes and compresses the game screen and other data, and returns it to the client device through the network. Finally, the client device decodes and outputs the game screen.

[0036] In an optional embodiment, taking a game as an example, a local terminal device stores a game program and is used to present a game screen. The local terminal device is used to interact with the player through a graphical user interface, that is, the game program is downloaded and installed by an electronic device and run conventionally. The local terminal device may provide the graphical user interface to the player in a variety of ways, for example, it may be rendered and displayed on a display screen of the terminal, or provided to the player through a holographic projection. For example, the local terminal device may include a display screen and a processor, the display screen is used to present a graphical user interface, the graphical user interface includes a game screen, and the processor is used to run the game, generate a graphical user interface, and control the display of the graphical user interface on the display screen.

[0037] In an optional implementation, an embodiment of the present application provides a virtual item recommendation method, which provides a graphical user interface through a terminal device, wherein the terminal device can be the local terminal device mentioned above, or can be a client device in the cloud interaction system mentioned above.

[0038] In existing SLG games, when players use virtual goods to purchase virtual items on a virtual item trading platform, the recommendation method for virtual items on the virtual item trading platform is often too conventional, by arranging virtual items in a preset order on the virtual item trading platform, generally arranging the latest virtual items in front, and using the same arrangement method for all players.

[0039] However, since different players have different ways and frequencies of playing games, their needs and preferences for virtual items also vary. The existing method of displaying virtual items for players on virtual item trading platforms in a fixed arrangement is not conducive to players purchasing virtual items that meet their needs and preferences, thereby reducing the players' purchasing experience.

[0040] Based on this, the present application intends to provide a virtual item recommendation method, device, electronic device and storage medium, which determines the player's investment information in the game by performing game investment analysis on the historical game behavior information of the game character controlled by the player in the game. The investment information can reflect the player's preferences and habits in the game. The target display strategy determined based on the player's investment information in the game can be more in line with the player's preferences and habits in the game. A virtual item display interface of a preset virtual item trading platform is displayed in a graphical user interface, and the information of the virtual items to be traded is displayed in the virtual item display interface using a target display strategy. The displayed information of the virtual items to be traded is more targeted to the player and has a higher match with the player's needs. The player can quickly select the virtual items to be traded that match their own needs for purchase, thereby improving the player's purchasing experience and the transaction efficiency of the trading platform.

[0041] Before describing the virtual item recommendation method, device, electronic device, and storage medium provided by the present application, the technical implementation tools and platform of the present application are first introduced.

[0042] In terms of the development environment, this application uses high-performance servers and database management systems to ensure the efficiency and security of large data processing. For example, you can use programming languages ​​​​such as Python and Java to develop back-end logic, and use modern front-end architectures such as React or Vue to implement a dynamic virtual item display interface.

[0043] In terms of algorithm selection, this application uses Python's machine learning libraries, such as scikit-learn for data analysis and model training, and TensorFlow or PyTorch for the development of deep learning models to accurately predict player preferences and provide personalized product display.

[0044] In terms of cloud service support, in order to process massive data and provide stable services, we can rely on cloud computing platforms such as AWS, Google Cloud or Alibaba Cloud, and use their elastic computing, database services and machine learning services to achieve high availability and scalability of the system.

[0045] In terms of security, standard protocols such as HTTPS and OAuth are used to protect the security of user data transmission. At the same time, user data is encrypted and stored to ensure user privacy and data security.

[0046] The specific implementation of the virtual item recommendation method, device, electronic device and storage medium provided by the present application is described below in conjunction with the embodiments.

[0047] Figure 1 Schematic diagram of the process of the virtual item recommendation method provided in the embodiment of the present application Figure 1 ,like Figure 1 As shown, the method may include:

[0048] S101: In response to a trigger operation on a preset virtual item trading platform, historical game behavior information of a target game character controlled by a game account in the game is obtained.

[0049] In this embodiment, the player runs the game application through the terminal device, logs into the game account in the running application, and displays the logged-in game interface in the graphical user interface of the terminal device. The game provides the player with a platform control of a preset virtual item trading platform, and opens the virtual item trading platform in response to the player's trigger operation on the platform control.

[0050] The terminal device is connected to the application program interface (API) of the game server. Before opening the virtual item trading platform and displaying the virtual item display interface in the graphical user interface, the historical game behavior information of the target game character controlled by the player's game account in the game is obtained through the API interface of the game server.

[0051] In some embodiments, the game may provide a plurality of optional game servers for the player's game account. The game behavior information generated by the player's game account in different game servers is isolated from each other. Therefore, when the player logs into the game, the historical game behavior information of the target game character of the player's game account in the game may be obtained from the corresponding game server according to the game server selected by the player.

[0052] In some embodiments, the game can provide a plurality of optional game characters for the player's game account. The game behavior information generated by the player's game account controlling different game characters to play the game is independent of each other. Therefore, when the player logs into the game, the historical game behavior information of the target game character controlled by the player's game account in the game can be obtained from the game server according to the target game character selected by the player's game account.

[0053] The historical game behavior information may be game behavior information of a target game character controlled by a player's game account within a preset historical time period, such as game behavior information of the previous month.

[0054] S102: Based on the analysis of historical game behavior information, obtain the game account's behavior preference information in the game.

[0055] In this embodiment, the historical game behavior information includes behavior information of various investment behavior types generated by the target game character controlled by the player's game account during the game process, such as time investment type, resource investment type, etc.

[0056] In some embodiments, the behavior information of each investment behavior type may be analyzed separately to determine the behavior preference information of the game account for each investment behavior type in the game. The behavior preference information of each investment behavior type may be the preferred investment method of each investment behavior type.

[0057] For example, the behavior information of time investment type in the historical game behavior information is analyzed to obtain the time investment degree of the player in the game, such as high time investment, low time investment, etc. The behavior information of resource investment type in the historical game behavior information is clustered and analyzed to determine the preferred resource type of the player in the game.

[0058] In other embodiments, multiple types of investment behavior information may be uniformly analyzed to determine overall behavior preference information of the game account in the game, and the overall behavior preference information may be the preferred behavior type of the game account in the game.

[0059] For example, cluster analysis is performed on the behavior information of time investment type and resource investment type in the historical game behavior information to determine the player's preferred investment mode in the game, such as no preferred investment mode, preferred time investment mode, and preferred resource investment mode.

[0060] S103: Determine a target display strategy for the player based on the behavior preference information of the game account in the game.

[0061] In some embodiments, the game pre-provides multiple display strategies, and the multiple display strategies have a mapping relationship with multiple behavioral preference information. According to the behavioral preference information of the game account in the game, the target display strategy is determined from the mapping relationship between the multiple display strategies and the multiple behavioral preference information.

[0062] In some embodiments, the multiple display strategies respectively indicate different display methods of the virtual items to be traded, and the display methods may be, for example, the display order of the virtual items to be traded, item display information, etc.

[0063] Among them, the various display strategies can be divided into regular display strategies and special display strategies. The regular display strategy is the default display strategy, for example, the default display order and the default display content. The special display strategy is the personalized display strategy, for example, the personalized display order and the personalized display content.

[0064] For example, low investment corresponds to the regular display strategy, high investment corresponds to the special display strategy, no preference investment mode corresponds to the regular display strategy, preferred time investment mode and preferred resource investment mode correspond to the special display strategy, no preference resource type corresponds to the regular display strategy, and preferred resource type corresponds to the special display strategy.

[0065] The special display strategy corresponding to the preferred time investment mode may be, for example, a cost display strategy, and the special display strategy corresponding to the preferred resource investment mode may be, for example, a performance display strategy.

[0066] S104: Determine item display information of the virtual items to be traded in the preset virtual item trading platform according to the target display strategy and the historical game behavior information.

[0067] In this embodiment, if the target display strategy is the default display strategy, the item description information of the virtual item to be traded is directly determined as the item display information. The item description information is information about the item name, attributes, price, etc. defined by the game manufacturer for the virtual item to be traded.

[0068] If the target display strategy is a personalized display strategy, the item description information of the virtual item to be traded is modified based on the historical game behavior information, so that the modified item description information conforms to the historical game behavior and behavior preferences of the target game character controlled by the game account in the game, and the item attributes and item prices in the modified item display information are personalized attribute information and personalized price information.

[0069] S105: Displaying a virtual item display interface of a preset virtual item trading platform in a graphical user interface, and displaying item display information of the virtual items to be traded in the virtual item display interface.

[0070] In this embodiment, after determining the item display information of the virtual item to be traded according to the target display strategy, the virtual item display interface of the preset virtual item trading platform is displayed in the graphical user interface, and then, the item display information of the virtual item to be traded is displayed in the virtual item display interface. The item display information of the virtual item to be traded includes: the item name, item attribute information, item price information, etc. of the virtual item to be traded.

[0071] For example, for high-involvement, preferred time investment mode, the long-term usage cost, consumption rate, etc. of the virtual items to be traded can be displayed; for preferred resource investment mode, the performance advantages of the virtual items to be traded can be displayed; for the player's preferred resource type in the game, the type and performance advantages of the virtual items to be traded corresponding to the preferred resource type can be displayed.

[0072] Furthermore, the target display strategy can also indicate the order of item display. According to the display order arrangement rules corresponding to the target display strategy, the virtual items to be traded in the preset virtual item trading platform are sorted, and the personalized sorted virtual items to be traded are displayed in the virtual item display interface.

[0073] For example, for highly committed players, those who prefer a time investment model or a resource investment model, the display order arrangement rules may be the long-term usage cost, durability, consumption rate, etc. of the virtual items to be traded. The long-term usage cost may be, for example, the average cost for one month of use, the average cost for one year of use, etc. The lower the long-term usage cost, the higher the durability, and the slower the consumption rate, the higher the arrangement order.

[0074] For the resource types preferred by the player in the game, the display order arrangement rule may be the type of virtual item to be traded, and the more it matches the player's preferred resource type, the higher the arrangement order.

[0075] In some embodiments, the virtual items to be traded and the item display information of the virtual items to be traded may be displayed in the virtual item display interface in the arrangement order according to the display order arrangement rules and item display information corresponding to the target display strategy.

[0076] The virtual item recommendation method provided in the above embodiment analyzes the historical game behavior information of the game character controlled by the game account in the game to determine the behavior preference information of the game account in the game. The behavior preference information can reflect the player's preferences and habits in the game. A target display strategy is determined based on the player's behavior preference information in the game, and item display information is determined based on the target display strategy and the historical game behavior information, so that the item display information can be more in line with the player's preferences and habits in the game, and the item display information of the virtual items to be traded is displayed in the virtual item display interface. The displayed item display information is more targeted to the player and has a higher match with the player's needs. The player can quickly select the virtual items to be traded that match their own needs for purchase, thereby improving the player's purchasing experience and the transaction efficiency of the trading platform.

[0077] In one possible implementation, Figure 2 Schematic diagram of the process of the virtual item recommendation method provided in the embodiment of the present application Figure 2 ,like Figure 2 As shown, the above S102 obtains the behavior preference information of the game account in the game based on the analysis of the historical game behavior information, which may include:

[0078] S201: Analyze historical game behavior information according to multiple preset game modes of the game to obtain the game account's involvement and behavior preference information in the multiple preset game modes, where the involvement is used to indicate the extent of the game account's investment of time and / or resources in each preset game mode.

[0079] In this embodiment, the game provides players with multiple different preset game modes, which are specifically divided into battle game mode and non-battle game mode. Among them, the battle game mode is a mode in which the player's game account controls the target game character to participate in the battle to win, and the non-battle game mode is a virtual prop creation mode, that is, the player's game account creates virtual items for the target game character.

[0080] Determine historical game behavior information under each preset game mode from the historical game behavior information, analyze the historical game behavior information under each preset game mode, and determine the player's game account's involvement and behavior preference information under each preset game mode.

[0081] Among them, the degree of engagement is obtained by analyzing the behavioral information of the engagement behavior type in each preset game mode. For example, only the behavioral information of the time investment type can be analyzed to determine the degree of engagement, or only the behavioral information of the resource investment type can be analyzed to determine the degree of engagement, or both the behavioral information of the time investment type and the behavioral information of the resource investment type can be analyzed to determine the degree of engagement.

[0082] In some embodiments, the above S121 analyzes the historical game behavior information according to the multiple preset game modes of the game respectively to obtain the player's involvement in the multiple preset game modes, which may include:

[0083] The engagement level of each preset game mode is calculated based on multiple types of behavior information in each preset game mode.

[0084] In this embodiment, multiple types of historical game play in each preset game mode are analyzed to determine multiple types of behavior information in each preset game mode, and weighted calculations are performed on the multiple types of behavior information in each preset game mode to determine the level of involvement of the player's game account in each preset game mode, wherein the level of involvement of each preset game mode is the level of involvement or participation of the player's game account in each preset game mode within a preset time period.

[0085] In some embodiments, the behavior information may include at least one of the following: time investment information, virtual item investment information, and virtual currency investment information. The time investment information is the total time the player's game account plays games in each preset game mode within a preset historical time period. The virtual item investment information is the information of virtual items purchased or used by the player's game account in each game mode within a preset historical time period. The virtual goods investment information is the virtual currency spent by the player's game account in each preset game mode within a preset historical time period. Virtual currency can be used to purchase virtual items, upgrade target game characters, etc.

[0086] In some embodiments, the multiple types of investment information in multiple preset game modes can be different types of investment information or the same types of investment information.

[0087] The process of determining the target display strategy for the player according to the behavior preference information of the game account in the game in S103 may include:

[0088] S203: Determine a target game mode according to the engagement levels under multiple preset game modes.

[0089] In this embodiment, a target game mode is determined from among the multiple preset game modes according to the player's involvement in the multiple preset game modes, and the target game mode is the game mode with the highest involvement.

[0090] In some embodiments, the behavior information of time investment types in the historical game behavior information under multiple preset game modes can be counted to determine the time investment of players in multiple preset game modes. Based on the time investment of players in multiple preset game modes, the preset game mode with the highest time investment is determined as the target game mode.

[0091] In other embodiments, the behavior information of resource investment types in the historical game behavior information under multiple preset game modes can be statistically analyzed to determine the player's resource investment level in the multiple preset game modes, and based on the player's resource investment level in the multiple preset game modes, the preset game mode with the highest resource investment level can be determined as the target game mode.

[0092] S203: Determine a target display strategy based on the target game mode and behavior preference information.

[0093] In this embodiment, corresponding basic display strategies are respectively set for a plurality of preset game modes in advance, and the basic display strategy corresponding to the target game mode is determined according to the basic display strategies respectively corresponding to the plurality of preset game modes.

[0094] In some embodiments, the basic display strategy may indicate basic description information of the virtual items to be traded that needs to be displayed in the target game mode.

[0095] After determining the basic display strategy of the target game mode, it can be determined whether to modify the basic display strategy based on the behavioral preference information. If the behavioral preference information indicates that the game account has no obvious behavioral preference, the basic display strategy is determined as the target display strategy. If the behavioral preference information indicates that the game account has obvious behavioral preference, the target display strategy is determined based on the behavioral preference information.

[0096] For example, if the behavior preference information is time preference, the target display strategy may be a cost display strategy; if the behavior preference is resource preference, the target display strategy may be a performance display strategy.

[0097] In some embodiments, the basic display strategy of the battle game mode indicates that the item display information of the virtual items to be traded is displayed according to the usage cost, battle performance, etc. of the virtual items to be traded; the basic display strategy of the virtual props crafting mode indicates that the item display information of the virtual items to be traded is displayed according to the crafting cost and performance bonus of the virtual items to be traded.

[0098] The virtual item recommendation method provided in the above embodiment analyzes historical game behavior information, determines a target game mode according to the player's involvement and behavior preference information in multiple preset game modes, and uses a target display strategy corresponding to the target game mode and behavior preference information to make the information of the virtual items to be traded displayed in the virtual item display interface match the game mode preferred by the player, thereby realizing personalized display of the information of the virtual items to be traded according to the game mode preferred by the player. The displayed information of the virtual items to be traded is more targeted to the player and has a higher match with the player's needs. The player can quickly select the virtual items to be traded that match their own needs for purchase, thereby improving the player's purchasing experience and the transaction efficiency of the trading platform.

[0099] In a possible implementation, the plurality of preset game modes include: a battle game mode, and the process of analyzing the historical game behavior information according to the plurality of preset game modes of the game in S121 to obtain the behavior preference information of the game account under the plurality of preset game modes may include:

[0100] In the battle game mode, the game behavior analysis is performed on multiple first dimensions in the historical game behavior information to obtain the player's behavior preference information under the multiple first dimensions. The multiple first dimensions include: participation time dimension and resource consumption dimension.

[0101] In this embodiment, the battle game mode is a game mode in which the player's game account controls a target game character to fight against other game characters in a preset game scene to win the game, historical game behavior information under the battle game mode is determined from the historical game behavior information, game behavior analysis is performed on multiple first dimensions of the historical game behavior information under the battle game mode, and the player's behavior preference information under multiple first dimensions is determined.

[0102] The participation time dimension is used to indicate the time a player's game account invests in the battle game mode. The resource consumption dimension is used to indicate the game resources consumed by a player's game account when fighting in the battle game mode. Game resources include virtual items, virtual currency, etc.

[0103] By analyzing the historical game behavior information in the participation time dimension, the player's game account preference in the participation time dimension is determined. By analyzing the historical game behavior information in the resource consumption dimension, the player's game account preference in the resource consumption dimension is determined.

[0104] In some embodiments, in the battle game mode, the game behavior analysis is performed on multiple first dimensions in the historical game behavior information to obtain the behavior preference information of the game account under the multiple first dimensions, including:

[0105] In the battle game mode, the game behavior analysis is performed on the participation time dimension and resource consumption dimension in the historical game behavior information to obtain the game participation time and virtual resource consumption information of the game account.

[0106] In this embodiment, a game behavior analysis is performed on the participation time dimension in the historical game behavior information in the battle game mode to determine the game participation time of the player's game account in the battle game mode, and a game behavior analysis is performed on the resource consumption dimension in the historical game behavior information in the battle game mode to determine the virtual resource consumption information of the player's game account in the battle game mode.

[0107] The behavioral preference information determined based on the game participation time and virtual resource consumption information can be, for example, a game participation time preference, such as a high time preference, a low time preference, or a virtual resource consumption preference, such as a high resource consumption preference, a low resource consumption preference, a specific resource consumption type preference, or a time investment preference, or a resource investment preference.

[0108] For example, for high time preference, the target display strategy can be a usage cost display strategy to attract players to purchase virtual items through the long-term usage cost of virtual items. For low time preference, the target display measurement can be a performance bonus display strategy to attract players to purchase virtual items through the performance bonus of virtual items for participating in the game.

[0109] For time investment preference, the target display strategy can be a usage cost display strategy, and for resource investment preference, the target display measurement can be a performance bonus display strategy.

[0110] Among them, the behavior preference information of the game account may include one or more types. When the game account has only one behavior preference, the target display strategy can be directly determined. When the game account has multiple behavior preferences, one of them can be selected to determine the target display strategy, or the display strategies of multiple behavior preferences can be used as the target display strategy. This embodiment does not limit this.

[0111] In some embodiments, the resource consumption dimension may include one or more of a virtual item dimension, a virtual prop dimension, and a virtual currency dimension used by players in a battle game mode, wherein virtual props are made of virtual items, and the process of using virtual props in the battle game mode will consume the virtual items that constitute the virtual props, and virtual currency is the virtual currency consumed in purchasing virtual items or for other purposes in the battle game mode.

[0112] Furthermore, after obtaining the game participation time and virtual resource consumption information of the player in the battle game mode, the player's involvement in the battle game mode is determined by performing weighted calculation on the game participation time and virtual resource consumption information.

[0113] In a possible implementation, the battle game mode may include a human-computer battle game mode, a human-human battle game mode, or a camp battle game mode.

[0114] In this embodiment, the player vs. machine game mode (Player VS Environment, PvE) is a game mode in which the player controls a target game character to fight against a non-player character (Non-Player Character, NPC) in the game to win the game, the person vs. person game mode (Player VS Player, PvP) is a game mode in which the player controls a target game character to fight against game characters controlled by other players to win the game, and the camp battle game mode (Group VS Group, GvG) is a game mode in which the player controls a target game character to form a camp or team with game characters of other players, and fights against other camps or teams to win the game.

[0115] Furthermore, game investment analysis can be performed on the player's participation time dimension and resource consumption dimension in PvE mode, PvP mode and GvG mode respectively to determine the player's game participation time and virtual resource consumption information in PvE mode, PvP mode and GvG mode respectively, and weighted calculation can be performed on the player's game participation time and virtual resource consumption information in PvE mode, PvP mode and GvG mode respectively to determine the player's investment in PvE mode, PvP mode and GvG mode respectively; according to the player's investment in PvE mode, PvP mode and GvG mode respectively, the target game mode is determined.

[0116] In some embodiments, the display strategy corresponding to the PvE mode indicates that the commodity content of the virtual item to be traded is: the usage cost of the virtual item to be traded, and the usage cost may be, for example, the durability, consumption rate, and maintenance cost of the virtual item to be traded.

[0117] In other embodiments, the display strategy corresponding to the PvP mode indicates that the commodity content of the virtual item to be traded is: the performance bonus of the virtual item to be traded, which can further be the performance bonus of the virtual item to be traded in different dimensions, such as attack performance bonus, defense performance bonus, auxiliary treatment performance bonus, etc.

[0118] In some other embodiments, the display strategy corresponding to the GvG mode indicates that the commodity content of the virtual item to be traded is: the camp bonus of the virtual item to be traded.

[0119] The virtual item recommendation method provided in the above embodiment obtains the player's investment information in multiple first dimensions by analyzing the historical game behavior information in multiple first dimensions in the battle game mode, so that the player's investment in the battle game mode can be determined based on the player's investment information in multiple first dimensions, thereby realizing personalized display of information on virtual items to be traded according to the game mode preferred by the player. The displayed information on virtual items to be traded is more targeted to the player and has a higher match with the player's needs. The player can quickly select the virtual items to be traded that match their own needs for purchase, thereby improving the player's purchasing experience and the transaction efficiency of the trading platform.

[0120] In a possible implementation, the process of determining the target display strategy according to the target game mode and behavior preference information in S122 may include:

[0121] Determine the target display strategy based on the target game character's attribute information, target game mode and behavioral preference information.

[0122] In some embodiments, the attribute information of the target game character may be the type of the target game character. In PvE mode or GvG mode, the display order of the virtual items to be traded may be determined based on the matching degree between the type of the target game character and the virtual items to be traded.

[0123] In other embodiments, the attribute information of the target game character may be the level or rank of the target game character. In the PvP mode, the degree of performance improvement of the target game character by each virtual item to be traded may be determined based on the level or rank of the target game character, thereby determining the display order of the virtual items to be traded.

[0124] After determining the display strategy of the item display information according to the target game mode and behavior preference information, the target display strategy is determined in combination with the display order of the virtual items to be traded. The display order of the virtual items to be traded is adopted, and each virtual item to be traded is displayed in order in the virtual item display interface, and the display strategy of the item display information and the historical game behavior information are determined according to the target game mode and behavior preference information, and the item display information of each virtual item to be traded is displayed in the virtual item display interface. For example, the type of the target game character can be: physical attack type, spell attack type, defense type, auxiliary treatment type, etc.

[0125] The virtual item recommendation method provided in the above embodiment determines the target display strategy based on the display strategy corresponding to the target game mode and combines the attribute information of the target game character, so that the target display strategy is more closely matched with the target game character and more in line with the personalized needs of the players. The players can quickly select the virtual items to be traded that match their own needs for purchase, thereby improving the players' purchasing experience and the transaction efficiency of the trading platform.

[0126] In another possible implementation, the plurality of preset game modes further include: a virtual props creation mode. The above S121 analyzes the historical game behavior information according to the plurality of preset game modes of the game respectively to obtain the behavior preference information of the game account under the plurality of preset game modes, which may include:

[0127] In the virtual prop creation mode, game behavior analysis is performed on multiple second dimensions in the historical game behavior information to obtain behavior preference information of the game account in the multiple second dimensions. The multiple second dimensions include: investment resource dimension and consumption material dimension.

[0128] In this embodiment, the virtual item creation mode is a mode in which a player's game account creates virtual items for a target game character. The player's game account can purchase virtual items and use virtual items to create virtual items for the target game character. The historical game behavior information under the virtual item creation mode is determined from the historical game behavior information, and game behavior analysis is performed on the game behavior information of multiple second dimensions in the historical game behavior information under the virtual item creation mode to determine the player's behavior preference information under multiple second dimensions.

[0129] The resource investment dimension is used to indicate the virtual resources invested by the player's game account when creating virtual props, and the material consumption dimension is used to indicate the materials consumed by the player's game account when creating virtual props.

[0130] By analyzing the historical game behavior information in the dimension of invested resources, the preference of the player's game account in the dimension of invested resources is determined. By analyzing the historical game behavior information in the dimension of consumed materials, the preference of the player's game account in the dimension of consumed materials is determined.

[0131] In some embodiments, the process of performing game behavior analysis on multiple second dimensions in the historical game behavior information in the virtual prop creation mode to obtain the behavior preference information of the game account under the multiple second dimensions may include:

[0132] In the virtual prop creation mode, the game behavior analysis is performed on the input resource dimension and material consumption dimension in the historical game behavior information to obtain the input resource range and consumed materials of the game account.

[0133] In this embodiment, a game behavior analysis is performed on the input resource dimension in the historical game behavior information in the virtual prop creation mode to determine the input resource range of the player's game account in the virtual prop creation mode, wherein the input resource is a virtual currency resource, and the input resource range is the range of the invested virtual currency resource. There are multiple virtual currency resource ranges pre-divided, and the virtual currency resource range can be determined based on the analyzed virtual currency resources actually invested. A game investment analysis is performed on the material consumption dimension in the historical game behavior information in the virtual prop creation mode to determine the amount of materials consumed by the player's game account in the virtual prop creation mode.

[0134] The behavior preference information determined according to the range of input resources and the amount of consumable materials may be, for example, a preference for high resource consumption, a preference for low resource consumption, a preference for specific consumable material types, and the like.

[0135] For example, if the behavior preference information is a high resource consumption preference, the target display strategy can be a performance bonus display strategy, which means that for players who are willing to consume resources to create virtual props, the performance bonus of virtual items to the virtual props is used to attract players to buy virtual items. If the behavior preference information is a low resource consumption preference, the target display strategy can be a creation cost display strategy, which means that for players who are unwilling to consume resources to create virtual props, the cost of creating virtual props is used to attract players to buy virtual items. If the behavior preference information is a preference for a specific consumable material type, the display strategy can be determined by combining the creation cost and the performance bonus, or one of them can be selected to determine the display strategy.

[0136] Furthermore, after obtaining the range of resources invested and the amount of materials consumed by the player's game account in the virtual prop crafting mode, the degree of investment of the player's game account in the virtual prop crafting mode is determined by performing weighted calculation on the range of resources invested and the amount of materials consumed.

[0137] In a possible implementation, the process of determining the target display strategy according to the target game mode and the behavior preference information in S122 may include:

[0138] Determine the target display strategy based on the type of virtual props, target game mode and behavioral preference information.

[0139] In this embodiment, the display order arrangement rule indicated by the display strategy corresponding to the virtual prop crafting mode is: performance enhancement potential or performance-price ratio. According to the type of virtual props being crafted, the performance enhancement potential or performance-price ratio of each virtual item to be traded for the crafted virtual props is determined. According to the performance enhancement potential or performance-price ratio of each virtual item to be traded for the crafted virtual props, the arrangement order of each virtual item to be traded is determined.

[0140] After determining the display strategy of the relevant item display information according to the target game mode and behavior preference information, determine the target display strategy in combination with the display order. If the display strategy of the relevant item display information is determined to be a crafting cost display strategy according to the target game mode and behavior preference information, the target display strategy is determined according to the performance-price ratio ranking of the virtual items to be traded for crafting virtual props and the crafting cost display strategy; if the display strategy of the relevant item display information is determined to be a performance bonus display strategy according to the target game mode and behavior preference information, the target display strategy is determined according to the performance enhancement potential ranking of the virtual items to be traded for crafting virtual props and the performance bonus display strategy. The performance enhancement potential is the degree of performance improvement of the virtual items to be traded for crafting virtual props, and the performance-price ratio, i.e., the cost performance ratio, is the ratio of the degree of performance improvement of the virtual items to be traded for crafting virtual props to the price of the virtual items to be traded.

[0141] The virtual item recommendation method provided in the above embodiment obtains the player's behavior preference information in multiple second dimensions by analyzing the historical game behavior information in multiple second dimensions in the virtual prop creation mode, so that the player's behavior preference information in multiple second dimensions can be used to personalize the display of information on virtual items to be traded according to the player's preferred resource consumption behavior. The displayed information on virtual items to be traded is more targeted to the player and has a higher degree of matching with the player's needs. The player can quickly select the virtual items to be traded that match their own needs for purchase, thereby improving the player's purchasing experience and the transaction efficiency of the trading platform.

[0142] In a possible implementation, the target display strategy includes: a virtual item attribute description method and / or a virtual item transaction resource description method. Figure 3 Schematic diagram of the process of the virtual item recommendation method provided in the embodiment of the present application Figure 3 ,like Figure 3 As shown, the process of determining the item display information of the virtual items to be traded in the preset virtual item trading platform in S104 according to the target display strategy and the historical game behavior information may include:

[0143] S301: adopting a virtual item attribute description method and / or a virtual item transaction resource description method to respectively determine basic attribute description information of the virtual item and / or basic transaction resource description information.

[0144] S302: Determine target attribute description information and / or target transaction resource description information of the virtual item to be traded according to the basic attribute description information and / or the basic transaction resource description information and the historical game behavior information.

[0145] In some embodiments, the basic attribute description information of the virtual item to be traded is determined according to the virtual item attribute description method indicated by the target display strategy, wherein the virtual item attribute description method indicates that the attributes of the virtual item to be traded are used as the commodity description information of the virtual item to be traded, and the basic attribute description information may be, for example, conventional attribute description information defined by the game manufacturer for the virtual item to be traded, such as the durability description information, consumption rate description information, performance improvement description information, performance enhancement potential description information, etc. of the virtual item to be traded. The basic attribute description information is personalized according to the historical game behavior information to determine the target attribute description information of the virtual item to be traded.

[0146] In other embodiments, basic transaction resource description information of the virtual item to be traded is determined according to the virtual item transaction resource description method indicated by the target display strategy, wherein the virtual item transaction resource description method indicates that the virtual currency required for the virtual item to be traded is used as the transaction resource description information of the virtual item to be traded, and the basic transaction resource description information is a fixed virtual currency required for a single purchase of the virtual item to be traded. The basic transaction resource description information is personalized according to historical game behavior information to determine the target transaction resource description information of the virtual item to be traded. The target transaction resource description information can be, for example, long-term use cost, performance-price ratio or maintenance cost, etc. The target transaction resource description information of the virtual item to be traded can be determined according to actual scenario requirements.

[0147] For example, for the PvE mode, the usage cost and benefits of the virtual items to be traded in the PvE mode, such as durability, consumption rate, maintenance cost, etc., can be displayed according to the type of the target game character; for the PvP mode, the performance improvement or advantage of the virtual items to be traded on the target game character in the PvP mode can be displayed according to the level or rank of the target game character; for the virtual prop crafting mode, the performance-price ratio, performance enhancement potential, etc. of the virtual items to be traded can be displayed according to the type of crafted game props.

[0148] After determining the arrangement order of the virtual items to be traded, display each virtual item to be traded in the virtual item display interface according to the arrangement order; after determining the target attribute description information of the virtual items to be traded, display the target attribute description information of each virtual item to be traded in the virtual item display interface; after determining the target transaction resource description information of the virtual items to be traded, display the target transaction resource description information of each virtual item to be traded in the virtual item display interface.

[0149] It should be noted that one or more of the arrangement order, target attribute description information, and target transaction resource description information may be selected to display the virtual items to be traded, and this embodiment does not impose any limitation on this.

[0150] In a possible implementation, the process of determining target attribute description information and / or target transaction resource description information of the virtual item to be traded in S302 according to the basic attribute description information and / or the basic transaction resource description information and the historical game behavior information includes:

[0151] Based on the historical game behavior information, the game performance information of the game account in multiple preset historical time periods is determined, and the game performance information at least includes: game input information and / or game output information; based on the basic attribute description information, and / or basic transaction resource description information, and the game performance information in multiple preset historical time periods, the target attribute description information and / or target transaction resource description information of the virtual items to be traded in multiple preset future time periods are determined.

[0152] In this embodiment, the multiple preset historical time periods can be pre-defined time periods of different lengths, the multiple preset future time periods are future time periods with the same length as the multiple preset historical times, such as one week, one month, three months, etc. The game investment information can be the actual time invested by the game account within the multiple preset historical time periods, and the game output information can be the level improvement information of the game account within the multiple preset historical time periods.

[0153] Based on the game investment information, i.e., the actual time invested in the game account in multiple preset historical time periods, and the basic transaction resource description information of the virtual items to be traded, i.e., the virtual currency required for a single purchase, the target transaction resource description information of the virtual items to be traded in multiple future time periods is determined. The target transaction resource description information is the average transaction resource cost for multiple future time periods, such as the average daily usage cost, average cost-effectiveness, average maintenance cost, etc. for one week, one month, and three months.

[0154] Based on the game output information, i.e., the level upgrade information within multiple preset historical time periods, and the basic attribute description information of the virtual items to be traded, the target attribute description information for multiple future time periods is determined. The target attribute description information is the average level attribute for multiple future time periods, such as durability, consumption rate, and performance improvement speed for each level upgrade in one week, one month, or three months.

[0155] In some embodiments, the above S105 displays the commodity display information of the virtual item to be traded in the virtual item display interface, including:

[0156] The target attribute description information and / or target transaction resource description information of the virtual items to be traded in multiple preset future time periods are displayed in the virtual item display interface, or the target attribute description information and / or target transaction resource description information of the virtual items to be traded in the target future time period is displayed in the virtual item display interface.

[0157] In this embodiment, the target attribute description information and / or target transaction resource description information of the virtual item to be traded in multiple preset future time periods can be displayed simultaneously in the virtual item display interface, or the target attribute description information and / or target transaction resource description information of a target future time period can be selected for display, and the target future time period is the time period with the best target attribute description information and / or target transaction resource description information among multiple future time periods, the lowest historical average transaction resource cost, the highest average grade attribute, etc.

[0158] The virtual item recommendation method provided in the above embodiment determines the target attribute description information and / or target transaction resource description information of the virtual item to be traded based on the basic attribute description information and / or basic transaction resource description information and historical game behavior information of the virtual item to be traded, so as to display the target attribute description information and / or target transaction resource description information of the virtual item to be traded in the virtual item display interface, so as to realize personalized recommendation of the virtual item to be traded for the player. The item display information of the displayed virtual item to be traded is more targeted to the player and has a higher matching degree with the player's needs. The player can quickly select the virtual item to be traded that matches his own needs for purchase, thereby improving the player's purchasing experience and the transaction efficiency of the trading platform.

[0159] In a possible implementation, the process of displaying the commodity display information of the virtual item to be traded in the virtual item display interface in S105 may include:

[0160] The commodity display information of the virtual items to be traded is displayed in the virtual item display interface using preset visual elements.

[0161] In this embodiment, in order to enhance the attribute description information or transaction resource description information of the virtual item to be traded in terms of visual effects, so that the player can pay attention to the commodity information of interest to him more quickly, the attribute description information or transaction resource description information of the virtual item to be traded can be displayed in the virtual item display interface by using preset visual elements. The preset visual elements can be, for example, charts, icons or color highlights. For example, data information such as durability, consumption rate, maintenance cost, performance improvement degree, etc. can be displayed in the form of charts, or the virtual item to be traded with the most advantages in terms of durability, consumption rate, maintenance cost, performance improvement degree, etc. can be marked in the form of special icons on the virtual item display interface, such as icons such as "recommended" and "excellent". The attribute description information or transaction resource description information of the virtual item to be traded can also be displayed by highlighting the color, so that the player can quickly capture the attribute description information or transaction resource description information of the virtual item to be traded.

[0162] The virtual item recommendation method provided in the above embodiment uses preset visual elements to display the attribute description information or transaction resource description information of the virtual item to be traded in the virtual item display interface, so that players can quickly capture the attribute description information or transaction resource description information of the virtual item to be traded. Players can quickly select the virtual item to be traded that matches their own needs for purchase based on the attribute description information or transaction resource description information of the virtual item to be traded, thereby improving the player's purchasing experience and the transaction efficiency of the trading platform.

[0163] In one possible implementation, Figure 4 Schematic diagram of the process of the virtual item recommendation method provided in the embodiment of the present application Figure 4 ,like Figure 4 As shown, the method may also include:

[0164] S401: Obtaining recommendation feedback information input by a game account for virtual items to be traded.

[0165] In this embodiment, the recommendation feedback information for the virtual items to be traded input by the game account is the recommendation accuracy or recommendation relevance of the virtual items to be traded. For example, the recommendation feedback information for the virtual items to be traded by the players can be collected by requiring the players to fill out a recommendation questionnaire on the virtual items to be traded. The transaction changes of the game account can also be determined based on the historical transaction information of the game account and the transaction information of the virtual item display interface based on the target display strategy, so as to obtain the recommendation feedback information of the game account for the virtual items to be traded.

[0166] S402: updating the analysis algorithm and / or target display strategy for analyzing the historical game behavior information according to the recommendation feedback information.

[0167] In this embodiment, the recommendation accuracy or recommendation relevance of the virtual items to be traded is determined based on the recommendation feedback information. Based on the recommendation accuracy or recommendation relevance of the virtual items to be traded, the analysis algorithm for performing game behavior analysis on historical game behavior information and the display content corresponding to the behavior preference information in the target display strategy are updated to further improve the accuracy of the information of the virtual items to be traded displayed in the virtual item display interface.

[0168] For example, the analysis algorithm for analyzing historical game behaviors may include: pre-trained or learned analysis models, clustering algorithms, and weighted algorithms for engagement, etc. The pre-trained or learned analysis models may be: analysis models obtained by using Python's machine learning library, using scikit-learn for data analysis and model training, and analysis models obtained by deep learning model development based on TensorFlow or Pytorch.

[0169] In some embodiments, the analysis algorithm for analyzing historical game behavior information is updated, for example, the model parameters of the analysis model are updated according to the recommendation feedback information, the weights for calculating the degree of investment are updated, the clustering algorithm is updated, and the display content corresponding to the behavior preference information in the target display strategy is adjusted, such as changing the cost display content to performance display content, increasing the dimension of the display content, etc.

[0170] The virtual item recommendation method provided in the above embodiment updates the analysis algorithm and / or target display strategy of the game investment analysis according to the recommendation feedback information for the virtual items to be traded input by the game account, thereby improving the accuracy of the information of the virtual items to be traded displayed in the virtual item display interface, so that players can quickly select the virtual items to be traded that match their own needs for purchase, thereby improving the players' purchasing experience and the transaction efficiency of the trading platform.

[0171] Based on the above method embodiment, the embodiment of the present application also provides a virtual item recommendation device. Figure 5 A schematic diagram of the structure of a virtual item recommendation device provided in an embodiment of the present application, such as Figure 5 As shown, the device may include:

[0172] The acquisition module 501 is used to respond to the trigger operation on the preset virtual item trading platform and acquire the historical game behavior information of the target game character controlled by the game account in the game;

[0173] An analysis module 502 is used to obtain the behavior preference information of the game account in the game based on the analysis of the historical game behavior information;

[0174] A determination module 503 is used to determine a target display strategy for a game account based on the behavior preference information of the game account in the game;

[0175] The determination module 503 is further used to determine the item display information of the virtual items to be traded in the preset virtual item trading platform according to the target display strategy and the historical game behavior information;

[0176] The display module 504 is used to display a virtual item display interface of a preset virtual item trading platform in a graphical user interface, and to display item display information of the virtual items to be traded in the virtual item display interface.

[0177] In one possible manner, the analysis module 502 is specifically configured to analyze the historical game behavior information according to multiple preset game modes of the game, and obtain the game account's engagement and behavior preference information in the multiple preset game modes, where the engagement is used to indicate the degree of time and / or resources invested by the game account in each preset game mode;

[0178] The determination module 503 is specifically used to determine the target game mode according to the engagement levels of multiple preset game modes; and determine the target display strategy according to the target game mode and behavior preference information.

[0179] In a possible implementation, the analysis module 502 is specifically configured to calculate the engagement level of each preset game mode based on multiple types of behavior information in each preset game mode.

[0180] In one possible implementation, the multiple preset game modes include: a battle game mode, and the analysis module 502 is specifically used to perform game behavior analysis on multiple first dimensions in the historical game behavior information in the battle game mode to obtain the behavior preference information of the game account under the multiple first dimensions, and the multiple first dimensions include: a participation time dimension and a resource consumption dimension.

[0181] In one possible manner, the analysis module 502 is specifically used to perform game behavior analysis on the participation time dimension and resource consumption dimension in the historical game behavior information in the battle game mode to obtain the game participation time and virtual resource consumption information of the game account.

[0182] In a possible manner, the determination module 503 is specifically configured to determine a target display strategy according to the attribute information, target game mode, and behavior preference information of the target game character.

[0183] In one possible manner, the battle game mode includes a human-computer battle game mode, a human-human battle game mode, or a camp battle game mode.

[0184] In one possible manner, the multiple preset game modes also include: a virtual props creation mode, and the analysis module 502 is specifically used to perform game behavior analysis on multiple second dimensions in the historical game behavior information in the virtual props creation mode to obtain the behavior preference information of the game account in multiple second dimensions, and the multiple second dimensions include: investment resource dimension and consumption material dimension.

[0185] In one possible manner, the analysis module 502 is specifically used to perform game behavior analysis on multiple second dimensions in the historical game behavior information in the virtual prop creation mode to obtain the behavior preference information of the game account in the multiple second dimensions.

[0186] In one possible manner, the target display strategy includes: a virtual item attribute description method and / or a virtual item transaction resource description method; a determination module 503 is specifically used to adopt the virtual item attribute description method and / or the virtual item transaction resource description method to respectively determine the basic attribute description information and / or basic transaction resource description information of the virtual item to be traded; and determine the target attribute description information and / or target transaction resource description information of the virtual item to be traded based on the basic attribute description information and / or the basic transaction resource description information and the historical game behavior information.

[0187] In one possible implementation, the determination module is specifically used to determine the game performance information of the game account in multiple preset historical time periods based on the historical game behavior information, and the game performance information at least includes: game input information and / or game output information; based on the basic attribute description information, and / or basic transaction resource description information, and the game performance information in multiple preset historical time periods, determine the target attribute description information and / or target transaction resource description information of the virtual items to be traded in multiple preset future time periods.

[0188] In one possible manner, the display module 504 is specifically configured to display target attribute description information and / or target transaction resource description information of the virtual item to be traded in multiple preset future time periods in the virtual item display interface, or to display target attribute description information and / or target transaction resource description information of the virtual item to be traded in the target future time period in the virtual item display interface.

[0189] In a possible manner, the display module 504 is specifically configured to display commodity display information of the virtual item to be traded in the virtual item display interface using preset visual elements.

[0190] In one possible embodiment, the device may further include:

[0191] The update module is used to obtain the recommendation feedback information for the virtual items to be traded input by the game account; according to the recommendation feedback information, update the analysis algorithm and / or target display strategy for analyzing the historical game behavior information.

[0192] The virtual item recommendation device provided in the above embodiment analyzes the historical game behavior information of the game character controlled by the game account in the game to determine the behavior preference information of the game account in the game. The behavior preference information can reflect the player's preferences and habits in the game. A target display strategy is determined based on the player's behavior preference information in the game, and item display information is determined based on the target display strategy and the historical game behavior information, so that the item display information can be more in line with the player's preferences and habits in the game, and the item display information of the virtual items to be traded is displayed in the virtual item display interface. The displayed item display information is more targeted to the player and has a higher match with the player's needs. The player can quickly select the virtual items to be traded that match their own needs for purchase, thereby improving the player's purchasing experience and the transaction efficiency of the trading platform.

[0193] The above-mentioned device is used to execute the method provided by the aforementioned embodiment, and its implementation principle and technical effect are similar, which will not be repeated here.

[0194] The above modules may be one or more integrated circuits configured to implement the above methods, such as one or more application specific integrated circuits (ASICs), or one or more microprocessors, or one or more field programmable gate arrays (FPGAs). For another example, when a module is implemented in the form of a processing element scheduling program code, the processing element may be a general-purpose processor, such as a central processing unit (CPU) or other processor that can call program code. For another example, these modules may be integrated together and implemented in the form of a system-on-a-chip (SOC).

[0195] Figure 6 A schematic diagram of an electronic device provided in an embodiment of the present application, such as Figure 6 As shown, the electronic device 600 may include: a processor 601, a storage medium 602 and a bus. The storage medium 602 stores program instructions executable by the processor 601. When the electronic device 600 is running, the processor 601 and the storage medium 602 communicate through the bus, and the processor 601 executes the program instructions to execute the embodiment of the above-mentioned virtual item recommendation method.

[0196] Specifically, the processor executes the above-mentioned virtual item recommendation method in the following steps:

[0197] In response to a trigger operation on a preset virtual item trading platform, historical game behavior information of a target game character controlled by a game account in the game is obtained; based on an analysis of the historical game behavior information, the behavior preference information of the game account in the game is obtained; based on the behavior preference information of the game account in the game, a target display strategy for the game account is determined; based on the target display strategy and the historical game behavior information, item display information of virtual items to be traded in the preset virtual item trading platform is determined; a virtual item display interface of the preset virtual item trading platform is displayed in a graphical user interface, and the item display information of the virtual items to be traded is displayed in the virtual item display interface.

[0198] In a possible implementation, the processor performs the above step of obtaining the behavior preference information of the game account in the game based on the analysis of the historical game behavior information, which may include:

[0199] According to multiple preset game modes of the game, historical game behavior information is analyzed respectively to obtain the game account's investment and behavior preference information in the multiple preset game modes, where the investment is used to indicate the degree of time and / or resources invested by the game account in each preset game mode;

[0200] The processor performs the above step of determining the target display strategy for the game account based on the behavior preference information of the game account in the game, which may include:

[0201] The target game mode is determined based on the engagement levels of multiple preset game modes; the target display strategy is determined based on the target game mode and behavioral preference information.

[0202] In a possible implementation, the processor performs the above-mentioned step of analyzing the historical game behavior information according to multiple preset game modes of the game respectively to obtain the engagement degree of the game account in multiple preset game modes, which may include:

[0203] The engagement level of each preset game mode is calculated based on multiple types of behavior information in each preset game mode.

[0204] In a possible implementation, the plurality of preset game modes include: a battle game mode, and the processor performs the above steps of analyzing the historical game behavior information according to the plurality of preset game modes of the game respectively to obtain the behavior preference information of the game account under the plurality of preset game modes, which may include:

[0205] In the battle game mode, game behavior analysis is performed on multiple first dimensions in the historical game behavior information to obtain behavior preference information of the game account under the multiple first dimensions, and the multiple first dimensions include: participation time dimension and resource consumption dimension.

[0206] In a possible implementation, the processor performs the step of performing game behavior analysis on multiple first dimensions in the historical game behavior information in the battle game mode to obtain the behavior preference information of the game account under the multiple first dimensions, which may include:

[0207] In the battle game mode, the game behavior analysis is performed on the participation time dimension and resource consumption dimension in the historical game behavior information to obtain the game participation time and virtual resource consumption information of the game account.

[0208] In a possible implementation, the processor performs the above step of determining the target display strategy according to the target game mode and behavior preference information, which may include:

[0209] Determine the target display strategy based on the target game character's attribute information, target game mode and behavioral preference information.

[0210] In a possible implementation, the battle game mode includes a human-computer battle game mode, a human-human battle game mode, or a camp battle game mode.

[0211] In a possible implementation, the multiple preset game modes further include: a virtual props creation mode, and the processor performs the above-mentioned process of analyzing the historical game behavior information according to the multiple preset game modes of the game, respectively, to obtain the behavior preference information of the game account under the multiple preset game modes, which may include:

[0212] In the virtual prop creation mode, game behavior analysis is performed on multiple second dimensions in the historical game behavior information to obtain the behavior preference information of the game account in multiple second dimensions. The multiple second dimensions include: investment resource dimension and consumption material dimension.

[0213] In a possible implementation, the processor performs the above-mentioned step of performing game behavior analysis on multiple second dimensions in the historical game behavior information in the virtual prop creation mode to obtain the behavior preference information of the game account in multiple second dimensions, which may include:

[0214] In the virtual prop creation mode, the game behavior analysis is performed on the input resource dimension and material consumption dimension in the historical game behavior information to obtain the input resource range and consumed materials of the game account.

[0215] In a possible implementation, the target display strategy includes: a virtual item attribute description method and / or a virtual item transaction resource description method; the processor performs the above steps of determining the item display information of the virtual item to be traded in the preset virtual item trading platform according to the target display strategy and the historical game behavior information, which may include:

[0216] Using a virtual item attribute description method and / or a virtual item transaction resource description method, basic attribute description information and / or basic transaction resource description information of the virtual item to be traded are determined respectively; based on the basic attribute description information and / or basic transaction resource description information and historical game behavior information, target attribute description information and / or target transaction resource description information of the virtual item to be traded are determined.

[0217] In a possible implementation, the processor performs the above process of determining the target attribute description information and / or the target transaction resource description information of the virtual item to be traded according to the basic attribute description information and / or the basic transaction resource description information and the historical game behavior information, which may include:

[0218] Based on the historical game behavior information, the game performance information of the game account in multiple preset historical time periods is determined, and the game performance information at least includes: game input information and / or game output information; based on the basic attribute description information, and / or basic transaction resource description information, and the game performance information in multiple preset historical time periods, the target attribute description information and / or target transaction resource description information of the virtual items to be traded in multiple preset future time periods are determined.

[0219] In a possible implementation, the processor executing the above process of displaying the commodity display information of the virtual item to be traded in the virtual item display interface may include:

[0220] The target attribute description information and / or target transaction resource description information of the virtual items to be traded in multiple preset future time periods are displayed in the virtual item display interface, or the target attribute description information and / or target transaction resource description information of the virtual items to be traded in the target future time period is displayed in the virtual item display interface.

[0221] In a possible implementation, the processor executing the above step of displaying the commodity display information of the virtual item to be traded in the virtual item display interface may include:

[0222] The commodity display information of the virtual items to be traded is displayed in the virtual item display interface using preset visual elements.

[0223] In a possible implementation, the processor executes the steps of the virtual item recommendation method, which may also include:

[0224] Obtain recommendation feedback information for virtual items to be traded input by a game account; and update an analysis algorithm and / or a target display strategy for analyzing historical game behavior information based on the recommendation feedback information.

[0225] The virtual item recommendation method executed by the processor of the above embodiment analyzes the historical game behavior information of the game character controlled by the game account in the game to determine the behavior preference information of the game account in the game. The behavior preference information can reflect the player's preferences and habits in the game. A target display strategy is determined based on the player's behavior preference information in the game, and item display information is determined based on the target display strategy and the historical game behavior information, so that the item display information can be more in line with the player's preferences and habits in the game, and the item display information of the virtual items to be traded is displayed in the virtual item display interface. The displayed item display information is more targeted to the player and has a higher match with the player's needs. The player can quickly select the virtual items to be traded that match their own needs for purchase, thereby improving the player's purchasing experience and the transaction efficiency of the trading platform.

[0226] Optionally, the present application further provides a computer-readable storage medium, on which a computer program is stored, and when the computer program is executed by a processor, an embodiment of the above-mentioned virtual item recommendation method is executed.

[0227] Specifically, the processor executes the above-mentioned virtual item recommendation method in the following steps:

[0228] In response to a trigger operation on a preset virtual item trading platform, historical game behavior information of a target game character controlled by a game account in the game is obtained; based on an analysis of the historical game behavior information, the behavior preference information of the game account in the game is obtained; based on the behavior preference information of the game account in the game, a target display strategy for the game account is determined; based on the target display strategy and the historical game behavior information, item display information of virtual items to be traded in the preset virtual item trading platform is determined; a virtual item display interface of the preset virtual item trading platform is displayed in a graphical user interface, and the item display information of the virtual items to be traded is displayed in the virtual item display interface.

[0229] In a possible implementation, the processor performs the above step of obtaining the behavior preference information of the game account in the game based on the analysis of the historical game behavior information, which may include:

[0230] According to multiple preset game modes of the game, historical game behavior information is analyzed respectively to obtain the game account's investment and behavior preference information in the multiple preset game modes, where the investment is used to indicate the degree of time and / or resources invested by the game account in each preset game mode;

[0231] The processor performs the above step of determining the target display strategy for the game account based on the behavior preference information of the game account in the game, which may include:

[0232] The target game mode is determined based on the engagement levels of multiple preset game modes; the target display strategy is determined based on the target game mode and behavioral preference information.

[0233] In a possible implementation, the processor performs the above-mentioned step of analyzing the historical game behavior information according to multiple preset game modes of the game respectively to obtain the engagement degree of the game account in multiple preset game modes, which may include:

[0234] The engagement level of each preset game mode is calculated based on multiple types of behavior information in each preset game mode.

[0235] In a possible implementation, the plurality of preset game modes include: a battle game mode, and the processor performs the above steps of analyzing the historical game behavior information according to the plurality of preset game modes of the game respectively to obtain the behavior preference information of the game account under the plurality of preset game modes, which may include:

[0236] In the battle game mode, game behavior analysis is performed on multiple first dimensions in the historical game behavior information to obtain behavior preference information of the game account under the multiple first dimensions, and the multiple first dimensions include: participation time dimension and resource consumption dimension.

[0237] In a possible implementation, the processor performs the step of performing game behavior analysis on multiple first dimensions in the historical game behavior information in the battle game mode to obtain the behavior preference information of the game account under the multiple first dimensions, which may include:

[0238] In the battle game mode, the game behavior analysis is performed on the participation time dimension and resource consumption dimension in the historical game behavior information to obtain the game participation time and virtual resource consumption information of the game account.

[0239] In a possible implementation, the processor performs the above step of determining the target display strategy according to the target game mode and behavior preference information, which may include:

[0240] Determine the target display strategy based on the target game character's attribute information, target game mode and behavioral preference information.

[0241] In a possible implementation, the battle game mode includes a human-computer battle game mode, a human-human battle game mode, or a camp battle game mode.

[0242] In a possible implementation, the multiple preset game modes further include: a virtual props creation mode, and the processor performs the above-mentioned process of analyzing the historical game behavior information according to the multiple preset game modes of the game, respectively, to obtain the behavior preference information of the game account under the multiple preset game modes, which may include:

[0243] In the virtual prop creation mode, game behavior analysis is performed on multiple second dimensions in the historical game behavior information to obtain the behavior preference information of the game account in multiple second dimensions. The multiple second dimensions include: investment resource dimension and consumption material dimension.

[0244] In a possible implementation, the processor performs the above-mentioned step of performing game behavior analysis on multiple second dimensions in the historical game behavior information in the virtual prop creation mode to obtain the behavior preference information of the game account in multiple second dimensions, which may include:

[0245] In the virtual prop creation mode, the game behavior analysis is performed on the input resource dimension and material consumption dimension in the historical game behavior information to obtain the input resource range and consumed materials of the game account.

[0246] In a possible implementation, the target display strategy includes: a virtual item attribute description method and / or a virtual item transaction resource description method; the processor performs the above steps of determining the item display information of the virtual item to be traded in the preset virtual item trading platform according to the target display strategy and the historical game behavior information, which may include:

[0247] Using a virtual item attribute description method and / or a virtual item transaction resource description method, basic attribute description information and / or basic transaction resource description information of the virtual item to be traded are determined respectively; based on the basic attribute description information and / or basic transaction resource description information and historical game behavior information, target attribute description information and / or target transaction resource description information of the virtual item to be traded are determined.

[0248] In a possible implementation, the processor performs the above process of determining the target attribute description information and / or the target transaction resource description information of the virtual item to be traded according to the basic attribute description information and / or the basic transaction resource description information and the historical game behavior information, which may include:

[0249] Based on the historical game behavior information, the game performance information of the game account in multiple preset historical time periods is determined, and the game performance information at least includes: game input information and / or game output information; based on the basic attribute description information, and / or basic transaction resource description information, and the game performance information in multiple preset historical time periods, the target attribute description information and / or target transaction resource description information of the virtual items to be traded in multiple preset future time periods are determined.

[0250] In a possible implementation, the processor executing the above process of displaying the commodity display information of the virtual item to be traded in the virtual item display interface may include:

[0251] The target attribute description information and / or target transaction resource description information of the virtual items to be traded in multiple preset future time periods are displayed in the virtual item display interface, or the target attribute description information and / or target transaction resource description information of the virtual items to be traded in the target future time period is displayed in the virtual item display interface.

[0252] In a possible implementation, the processor executing the above step of displaying the commodity display information of the virtual item to be traded in the virtual item display interface may include:

[0253] The commodity display information of the virtual items to be traded is displayed in the virtual item display interface using preset visual elements.

[0254] In a possible implementation, the processor executes the steps of the virtual item recommendation method, which may also include:

[0255] Obtain recommendation feedback information for virtual items to be traded input by a game account; and update an analysis algorithm and / or a target display strategy for analyzing historical game behavior information based on the recommendation feedback information.

[0256] The virtual item recommendation method executed by the processor of the above embodiment analyzes the historical game behavior information of the game character controlled by the game account in the game to determine the behavior preference information of the game account in the game. The behavior preference information can reflect the player's preferences and habits in the game. A target display strategy is determined based on the player's behavior preference information in the game, and item display information is determined based on the target display strategy and the historical game behavior information, so that the item display information can be more in line with the player's preferences and habits in the game, and the item display information of the virtual items to be traded is displayed in the virtual item display interface. The displayed item display information is more targeted to the player and has a higher match with the player's needs. The player can quickly select the virtual items to be traded that match their own needs for purchase, thereby improving the player's purchasing experience and the transaction efficiency of the trading platform.

[0257] In the several embodiments provided in the present application, it should be understood that the disclosed devices and methods can be implemented in other ways. For example, the device embodiments described above are only schematic. For example, the division of the units is only a logical function division. There may be other division methods in actual implementation, such as multiple units or components can be combined or integrated into another system, or some features can be ignored or not executed. Another point is that the mutual coupling or direct coupling or communication connection shown or discussed can be through some interfaces, indirect coupling or communication connection of devices or units, which can be electrical, mechanical or other forms.

[0258] The units described as separate components may or may not be physically separated, and the components shown as units may or may not be physical units, that is, they may be located in one place or distributed on multiple network units. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of this embodiment.

[0259] In addition, each functional unit in each embodiment of the present application may be integrated into one processing unit, or each unit may exist physically separately, or two or more units may be integrated into one unit. The above-mentioned integrated unit may be implemented in the form of hardware or in the form of hardware plus software functional units.

[0260] The above-mentioned integrated unit implemented in the form of a software functional unit can be stored in a computer-readable storage medium. The above-mentioned software functional unit is stored in a storage medium, including a number of instructions for a computer device (which can be a personal computer, a server, or a network device, etc.) or a processor (English: processor) to perform some steps of the method described in each embodiment of the present application. The aforementioned storage medium includes: U disk, mobile hard disk, read-only memory (English: Read-Only Memory, abbreviated: ROM), random access memory (English: Random Access Memory, abbreviated: RAM), disk or optical disk and other media that can store program codes.

[0261] The above is only a specific implementation of the present application, but the protection scope of the present application is not limited thereto. Any technician familiar with the technical field can easily think of changes or substitutions within the technical scope disclosed in the present application, which should be included in the protection scope of the present application. Therefore, the protection scope of the present application should be based on the protection scope of the claims.

Claims

1. A virtual item recommendation method, characterized in that: The method comprises: In response to a trigger operation on a preset virtual item trading platform, historical game behavior information of a target game character controlled by a game account in the game is obtained; Based on the analysis of the historical game behavior information, obtaining the behavior preference information of the game account in the game; Determining a target display strategy for the game account according to the behavior preference information of the game account in the game; Determining item display information of virtual items to be traded in the preset virtual item trading platform according to the target display strategy and the historical game behavior information; The virtual item display interface of the preset virtual item trading platform is displayed in the graphical user interface, and the item display information of the virtual item to be traded is displayed in the virtual item display interface.

2. The method according to claim 1, characterized in that: The obtaining of the behavior preference information of the game account in the game based on the analysis of the historical game behavior information includes: According to the plurality of preset game modes of the game, the historical game behavior information is analyzed respectively to obtain the engagement and behavior preference information of the game account in the plurality of preset game modes, wherein the engagement is used to indicate the degree of time and / or resources invested by the game account in each preset game mode; Determining a target display strategy for the game account according to the behavior preference information of the game account in the game includes: Determining a target game mode according to the engagement levels of the plurality of preset game modes; The target display strategy is determined according to the target game mode and the behavior preference information.

3. The method according to claim 2, characterized in that The analyzing the historical game behavior information respectively according to the multiple preset game modes of the game to obtain the engagement degree of the game account in the multiple preset game modes includes: The engagement level of each preset game mode is calculated based on multiple types of behavior information in each preset game mode.

4. The method according to claim 2, characterized in that: The plurality of preset game modes include: a battle game mode, and the historical game behavior information is analyzed respectively according to the plurality of preset game modes of the game to obtain the behavior preference information of the game account under the plurality of preset game modes, including: In the battle game mode, game behavior analysis is performed on multiple first dimensions in the historical game behavior information to obtain behavior preference information of the game account in the multiple first dimensions; the multiple first dimensions include: participation time dimension and resource consumption dimension.

5. The method according to claim 4, characterized in that In the battle game mode, performing game behavior analysis on multiple first dimensions in the historical game behavior information to obtain behavior preference information of the game account under the multiple first dimensions includes: In the battle game mode, game behavior analysis is performed on the participation time dimension and resource consumption dimension in the historical game behavior information to obtain the game participation time and virtual resource consumption information of the game account.

6. The method according to claim 4, characterized in that Determining the target display strategy according to the target game mode and the behavior preference information includes: The target display strategy is determined according to the attribute information of the target game character, the target game mode and the behavior preference information.

7. The method according to claim 4, characterized in that The battle game mode includes a human-computer battle game mode, a human-human battle game mode, or a camp battle game mode.

8. The method according to claim 3, characterized in that The plurality of preset game modes also include: a virtual props creation mode, wherein the historical game behavior information is analyzed respectively according to the plurality of preset game modes of the game to obtain the behavior preference information of the game account under the plurality of preset game modes, including: In the virtual prop creation mode, a game behavior analysis is performed on multiple second dimensions in the historical game behavior information to obtain behavior preference information of the game account in the multiple second dimensions; the multiple second dimensions include: an input resource dimension and a consumable material dimension.

9. The method according to claim 8, characterized in that In the virtual prop creation mode, the game behavior analysis is performed on multiple second dimensions in the historical game behavior information to obtain the behavior preference information of the game account in the multiple second dimensions, including: In the virtual prop creation mode, a game behavior analysis is performed on the input resource dimension and the material consumption dimension in the historical game behavior information to obtain the input resource range and consumed materials of the game account.

10. The method according to claim 1, characterized in that The target display strategy includes: a virtual item attribute description method and / or a virtual item transaction resource description method; the item display information of the virtual item to be traded in the preset virtual item trading platform is determined according to the target display strategy and the historical game behavior information, including: Using the virtual item attribute description method and / or the virtual item transaction resource description method, respectively determine basic attribute description information and / or basic transaction resource description information of the virtual item to be traded; According to the basic attribute description information, and / or the basic transaction resource description information and the historical game behavior information, target attribute description information and / or target transaction resource description information of the virtual item to be traded is determined.

11. The method according to claim 10, characterized in that The step of determining the target attribute description information and / or target transaction resource description information of the virtual item to be traded according to the basic attribute description information and / or the basic transaction resource description information and the historical game behavior information includes: Determine, based on the historical game behavior information, game performance information of the game account within a plurality of preset historical time periods, the game performance information at least including: game input information and / or game output information; According to the basic attribute description information, and / or basic transaction resource description information, and the game performance information in the multiple preset historical time periods, target attribute description information and / or target transaction resource description information of the virtual item to be traded in multiple preset future time periods are determined.

12. The method according to claim 11, characterized in that The displaying of the commodity display information of the virtual item to be traded in the virtual item display interface includes: Displaying the target attribute description information and / or target transaction resource description information of the virtual item to be traded in multiple preset future time periods in the virtual item display interface, or, The target attribute description information and / or the target transaction resource description information of the virtual item to be traded in the target future time period are displayed in the virtual item display interface.

13. The method according to claim 1, characterized in that The displaying of the commodity display information of the virtual item to be traded in the virtual item display interface includes: The commodity display information of the virtual item to be traded is displayed in the virtual item display interface using preset visual elements.

14. The method according to claim 1, characterized in that The method further comprises: Obtaining recommendation feedback information input by the game account for the virtual item to be traded; According to the recommendation feedback information, an analysis algorithm for analyzing the historical game behavior information and / or the target display strategy is updated.

15. A virtual item recommendation device, characterized in that: The device comprises: An acquisition module, used to respond to a trigger operation on a preset virtual item trading platform and acquire historical game behavior information of a target game character controlled by a game account in the game; An analysis module, configured to obtain the behavior preference information of the game account in the game based on the analysis of the historical game behavior information; A determination module, configured to determine a target display strategy for the game account according to the behavior preference information of the game account in the game; The determination module is further configured to determine item display information of the virtual items to be traded in the preset virtual item trading platform according to the target display strategy and the historical game behavior information; The display module is used to display the virtual item display interface of the preset virtual item trading platform in a graphical user interface, and to display the item display information of the virtual item to be traded in the virtual item display interface.

16. An electronic device, characterized in that: include: A processor, a storage medium and a bus, wherein the storage medium stores program instructions executable by the processor, and when the electronic device is running, the processor and the storage medium communicate through the bus, and the processor executes the program instructions to perform the steps of the virtual item recommendation method as described in any one of claims 1 to 14.

17. A computer-readable storage medium, characterized in that: The storage medium stores a computer program, and when the computer program is executed by a processor, the steps of the virtual item recommendation method according to any one of claims 1 to 14 are executed.

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