Commodity display method and device, computing equipment and computer readable storage medium

Abstract

The embodiment of the invention provides a commodity display method and device, computing equipment and a computer readable storage medium, and the commodity display method comprises the steps that a media content recommendation page is displayed, the media content recommendation page comprises first covers and second covers, each first cover corresponds to one piece of media content, each second cover corresponds to one commodity set, and each first cover corresponds to one piece of media content; the commodity set at least comprises two commodities, and the first cover is used for displaying a content detail page corresponding to the media content; in response to a trigger operation for the second cover, displaying a commodity set page, and displaying a first commodity information block of a first commodity in the commodity set on the commodity set page; and in response to a switching operation executed for the first commodity information block, displaying a second commodity information block of a second commodity in the commodity set on the commodity set page. The same commodity information is prevented from being repeatedly displayed on different pages, the information redundancy is reduced, the operation steps when the user browses different commodities are reduced, the operation path is optimized, and the user experience is improved.

Description

Technical Field

[0001] The embodiments of this specification relate to the technical field of computer data processing, and more particularly to a commodity display method, apparatus, computing device, and computer-readable storage medium. Background Art

[0002] With the popularization and development of Internet technology and mobile devices, the forms of product display are also constantly innovating. Novel and creative product display forms can not only enhance user experience, but also effectively improve the transaction conversion rate of products.

[0003] Currently, on the media content sharing platform, the product information of a product is displayed in the form of a cover carrier on the media content recommendation page, and the product information of the product is also displayed on the product details page.

[0004] However, there is often a lot of duplication and redundancy in the product information displayed on the media content recommendation page and the product details page, and a cumbersome operation path is required to complete product browsing or transactions. For example, each time you view the product information of a product or trade a product, you need to switch from the product cover on the media content recommendation page to the product details page. This way of displaying products not only has duplication of product information, but also a cumbersome operation path, which reduces the user experience. Summary of the invention

[0005] In view of this, an embodiment of this specification provides a commodity display method. One or more embodiments of this specification also relate to a commodity display device, a computing device, a computer-readable storage medium and a computer program product to solve the technical defects existing in the prior art.

[0006] According to a first aspect of an embodiment of this specification, a commodity display method is provided, including:

[0007] Display a media content recommendation page, the media content recommendation page includes a first cover and a second cover, wherein each first cover corresponds to a media content, each second cover corresponds to a product set, the product set includes at least two products, and the first cover is used to display the content details page of the corresponding media content;

[0008] In response to the trigger operation for the second cover, a product collection page is displayed, and a first product information block of a first product in the product collection is displayed on the product collection page, the first product information block including a product information area and a first transaction control, the product information area is used to display product information of the corresponding product, and the first transaction control is used to trade the first product; the product collection page is used to display the product information block of each product in the product collection, and each product information block is used to display the product information of the corresponding product and trade the corresponding product;

[0009] In response to the switching operation performed on the first product information block, a second product information block of a second product in the product collection is displayed on the product collection page.

[0010] According to a second aspect of the embodiments of this specification, there is provided a commodity display device, including:

[0011] The media content recommendation page display module is configured to display a media content recommendation page, the media content recommendation page includes a first cover and a second cover, wherein each first cover corresponds to a media content, each second cover corresponds to a commodity set, the commodity set includes at least two commodities, and the first cover is used to display a content detail page of the corresponding media content;

[0012] The first product information block display module is configured to display a product collection page in response to a trigger operation on the second cover, and display a first product information block of a first product in the product collection on the product collection page, wherein the first product information block includes a product information area and a first transaction control, wherein the product information area is used to display product information of a corresponding product, and the first transaction control is used to trade the first product; the product collection page is used to display a product information block of each product in the product collection, and each product information block is used to display product information of a corresponding product and trade the corresponding product;

[0013] The second product information block display module is configured to display a second product information block of a second product in the product set on the product set page in response to a switching operation performed on the first product information block.

[0014] According to a third aspect of an embodiment of this specification, a computing device is provided, including:

[0015] Memory and processor;

[0016] The memory is used to store computer programs / instructions, and the processor is used to execute the computer programs / instructions. When the computer programs / instructions are executed by the processor, the steps of the above-mentioned commodity display method are implemented.

[0017] According to a fourth aspect of the embodiments of this specification, a computer-readable storage medium is provided, which stores a computer program / instruction, and when the computer program / instruction is executed by a processor, the steps of the above-mentioned commodity display method are implemented.

[0018] According to a fifth aspect of the embodiments of this specification, a computer program product is provided, including a computer program / instruction, which implements the steps of the above-mentioned commodity display method when executed by a processor.

[0019] In one embodiment of the present specification, when the second cover of the media content recommendation page is triggered, the product collection page is displayed, and the product information block of each product is displayed in the product collection page, each product information block includes a product information area and a first transaction control, and the product details can be viewed directly in the product collection page without having to jump to their respective product details pages respectively, thereby avoiding repeated display of the same product information on different pages, reducing information redundancy, and the product transaction can be completed through the first transaction control without having to perform the additional operation step of jumping to the product details page, thereby improving the user experience. In addition, in the product collection page, by simply switching operations, the product information blocks of different products in the product collection can be browsed, and different products can be browsed quickly, reducing the operation steps for users when browsing different products, optimizing the operation path, and improving the user experience. BRIEF DESCRIPTION OF THE DRAWINGS

[0020] Figure 1 is a flow chart of a commodity display method provided by an embodiment of this specification;

[0021] Figure 2 It is a schematic diagram of a media content recommendation page in a commodity display method provided by an embodiment of this specification;

[0022] Figure 3 It is a schematic diagram of a product collection page in a product display method provided by an embodiment of this specification;

[0023] Figure 4 is a schematic diagram of a product recommendation page in a product display method provided in an embodiment of this specification;

[0024] Figure 5 It is a schematic diagram of switching from a product collection page to a product recommendation page in a product display method provided in one embodiment of this specification;

[0025] Figure 6 is a schematic diagram of a product details page in a product display method provided in an embodiment of this specification;

[0026] Figure 7 is a schematic diagram of a media content switching control in a commodity display method provided by an embodiment of this specification;

[0027] Figure 8 is a schematic diagram of a product review area in a product display method provided in one embodiment of this specification;

[0028] Fig. 9 It is a schematic diagram of a store details page in a commodity display method provided in one embodiment of this specification;

[0029] Fig.10It is a schematic diagram of a commodity sharing area in a commodity display method provided in one embodiment of this specification;

[0030] Fig.11 It is a schematic diagram of switching display of commodity information blocks in a commodity display method provided by an embodiment of this specification;

[0031] Fig.12 It is a flowchart of a commodity display method provided by an embodiment of this specification;

[0032] Fig.13 is a timing diagram of a commodity display method provided by an embodiment of this specification;

[0033] Fig.14 It is a process flow chart of a method for displaying goods applied to a note sharing platform provided by an embodiment of this specification;

[0034] Fig.15 It is a structural schematic diagram of a commodity display device provided by an embodiment of this specification;

[0035] Fig.16 It is a structural block diagram of a computing device provided by an embodiment of this specification. DETAILED DESCRIPTION

[0036] Many specific details are described in the following description to facilitate a full understanding of this specification. However, this specification can be implemented in many other ways than those described herein, and those skilled in the art can make similar generalizations without violating the connotation of this specification, so this specification is not limited to the specific implementation disclosed below.

[0037] The terms used in one or more embodiments of the present invention are only for the purpose of describing specific embodiments, and are not intended to limit one or more embodiments of the present invention. The singular forms of "a", "said" and "the" used in one or more embodiments of the present invention are also intended to include plural forms, unless the context clearly indicates other meanings. It should also be understood that the term "and / or" used in one or more embodiments of the present invention refers to and includes any or all possible combinations of one or more associated listed items.

[0038] It should be understood that, although the terms first, second, etc. may be used to describe various information in one or more embodiments of the present invention, these information should not be limited to these terms. These terms are only used to distinguish the same type of information from each other. For example, without departing from the scope of one or more embodiments of the present invention, the first may also be referred to as the second, and similarly, the second may also be referred to as the first. Depending on the context, the word "if" as used herein may be interpreted as "at the time of" or "when" or "in response to determining".

[0039] In addition, it should be noted that the data involved in one or more embodiments of the present invention are information and data authorized by the user or fully authorized by all parties, and the statistics, use and processing of the relevant data need to comply with the relevant laws, regulations and standards of the relevant countries and regions, and provide corresponding operation entrances for users to choose to authorize or refuse.

[0040] In this specification, a commodity display method is provided. This specification also relates to a commodity display device, a computing device, a computer-readable storage medium and a computer program product, which are described in detail one by one in the following embodiments.

[0041] See also Figure 1 , Figure 1 A flowchart of a commodity display method provided by an embodiment of this specification is shown, including the following specific steps:

[0042] Step 102: Display a media content recommendation page, which includes a first cover and a second cover, wherein each first cover corresponds to a media content, each second cover corresponds to a product set, and the product set includes at least two products. The first cover is used to display the content details page of the corresponding media content.

[0043] The embodiments of this specification are applied to applications, websites or mini-programs with product display functions. For example, a note sharing platform, on which media content such as notes, articles, videos and live broadcasts can be published, and product links or product collections can be embedded in these media content, so that related products can be easily viewed and traded while browsing the media content. For another example, a social media platform, on which media content such as personal text, pictures and video status can be published, and product links or product collections can be embedded in these media content, so that the user's friends or followers can easily view and trade related products while browsing the media content. For another example, an e-commerce platform, on which merchants can publish media content such as product text, product pictures, product videos, live broadcasts, etc., and product links or product collections can be embedded in these media content, so that consumers can easily view and trade related products while watching the product display.

[0044] The media content recommendation page is a front-end display page of media content or products including multiple covers. The media content recommendation page is used to recommend media content or products, allowing users to browse media content or products displayed by multiple cover carriers on the media content recommendation page. The media content recommendation page is used to provide users with a place to discover media content or products. It can personalize the recommended media content or products based on the user's interests, historical behavior or other algorithms. For example, on a note sharing platform, you can browse multiple note card covers on the community note page, which is a media content recommendation page. Note cards are presented in the form of text content, picture content, video content, and live content.

[0045] The first cover is a container carrier for encapsulating media content. The content details page of the media content can be directly accessed by triggering the first cover. Each first cover corresponds to a media content. For example, in the community note page, you can see multiple ordinary note cards, each of which is a first cover. These note cards present media content in the form of text content, picture content, video content, and live broadcast content. When the first cover of a note card is triggered, the content details page of the note will be displayed, where you can browse the complete media content in depth, and if a product link or product collection is embedded in the note, you can also browse or trade the products directly from here.

[0046] The second cover is a container carrier for encapsulating a product collection. The product collection page of the product collection can be directly accessed by triggering the second cover. Each second cover corresponds to a product collection. For example, in the community note page, a user publishes a special note card containing a product collection. The note card with this feature is a second cover. These note cards present the product collection in the form of text content, picture content, video content, and live broadcast content. When this second cover is triggered, a product collection page of the product collection will be displayed. On the product collection page, you can browse the information of multiple related products and trade directly.

[0047] At least two products are products displayed and traded on an application, website or mini-program with product display function. A product set is a set of at least two products. The product set can be aggregated based on a common theme, or based on product attributes, or based on user portraits (preferences), which is not limited here. The products in the product set have a specific order. For example, on the note sharing platform, based on the theme of "Autumn Fashion Matching", a product set consisting of a variety of autumn fashion items such as coats, boots and accessories is aggregated.

[0048] Media content is information or entertainment material displayed in multimedia forms (such as text, images, videos, audio, live broadcasts, etc.). For example, on a note-sharing platform, a personal blogger's travel notes contain multiple photos, videos, and itinerary notes to record and share travel experiences. This note itself is a media content, which includes detailed travel guides, attraction introductions, food recommendations, etc., and is equipped with rich multimedia materials, such as beautiful photos and vivid video clips.

[0049] The content details page of media content is a front-end display page used to display the content details of media content. You can browse the content details of the media content in depth on the content details page, including but not limited to browsing the full text, browsing high-definition pictures, playing the full video, and entering the live broadcast room to fully participate in the interaction. The content details page provides richer and more in-depth information than the first cover. For example, on a note sharing platform, a user posts a travel note with beautiful photos and detailed descriptions. When other users click on the first cover of this travel note, the content details page of this travel note is displayed, showing the full text of the travel note, all photos, and possible embedded transaction links for related travel supplies or destination hotels.

[0050] An optional method for displaying a media content recommendation page is: in response to a startup operation of an application, website, or mini-program, loading and displaying a preset media content recommendation page. For example, when the application of a note sharing platform is opened for the first time, the application displays the community note page, which is a media content recommendation page, by default, so that users can immediately see the latest note sharing and product recommendations. Another optional method is: in response to a trigger operation of a media content recommendation page control on the homepage, displaying the media content recommendation page. For example, on a certain note sharing platform, you can click the "Discover" control from the top navigation bar of the homepage, and then select the "Popular Recommendations" control, which will display a media content recommendation page containing various types of media content and product collections. This is not limited here.

[0051] Exemplarily, in order to better illustrate the media content recommendation page, Figure 2 A schematic diagram of a media content recommendation page in a commodity display method provided in an embodiment of this specification is shown, as follows:

[0052] On a certain note sharing platform, the community note page is a media content recommendation page. The first row at the top of the community note page includes the first-level channels of "Follow", "Notes" and "Nearby", as well as detail controls and query controls. The second row at the top of the community note page includes the second-level channels of "Recommendation", "Live", "Emotion", "Makeup", "Food" and "Skin Care", as well as an expansion control for displaying more second-level channels. The middle of the community note page includes 4 covers, of which 3 first covers include: "Shooting retro texture blockbusters in minutes" shooting experience note card, "Big-faced beauty is online" personal dynamic note card and "This is a summer swept by durian-flavored coconut jelly" travel note card, and the second cover includes the "Spring Street Outfit Travel" product collection card. The bottom of the community note page includes the "Home" function control, the "Shopping" function control, the "Message" function control and the "User" function control, as well as the function control for publishing new notes.

[0053] In step 102, by displaying the media content recommendation page including the second cover, a convenient operation entry is provided for the subsequent display of the product collection page.

[0054] In an optional embodiment of the present specification, the commodity set is determined by the following steps:

[0055] Obtain product attributes of multiple candidate products;

[0056] According to the relevance between the commodity attributes of the plurality of candidate commodities and the target theme, at least two commodities related to the target theme are screened and obtained, and a commodity set consisting of the at least two commodities is determined.

[0057] Candidate products are candidate products used to determine the product set. The product attributes of candidate products are indicators or features used to describe the product characteristics of candidate products, such as brand, price range, style, function, etc. Product attributes are basic information used to distinguish and classify products, and are also the key factors in determining which products will be selected into the product set. For example, on the note sharing platform, the product attributes of a candidate product include brand: Brand A, price range: 100-500 yuan, style: sports style, college style, applicable season: spring, autumn, etc.

[0058] The target theme is a criterion for determining a product collection, which can be based on season, occasion, purpose, or specific needs of users. For example, on the note sharing platform, "Spring Outfits for Travel" is a target theme, and around this target theme, a product collection containing clothing, accessories, and other products needed for spring travel is constructed.

[0059] The correlation between product attributes and target topics is a quantitative indicator of the degree of correlation between product attributes and target topics. The calculation of correlation is usually achieved through algorithms, including but not limited to: keyword matching, machine learning, and clustering algorithms. For example, if the target topic is "Spring Outings, Outfits, and Travel", then product attributes that are highly relevant to this target topic include keywords such as "autumn", "outfits", and "types". The system will decide which products should be included in the "Spring Outings, Outfits, and Travel" product collection based on the degree of match between these keywords and product attributes.

[0060] Exemplarily, the 20 candidate products include: Product A to Product T, and the product attributes of the 20 candidate products are obtained: such as season (spring), category (clothing / accessories), style (casual / formal), purpose (travel / daily), etc. The keyword matching algorithm is used to calculate the correlation between the product attributes of the 20 candidate products and the target theme "Spring Street Outfits and Travel", and 10 products related to the target theme are screened according to the correlation: Product A, Product D...Product S, and the product set consisting of the 10 products is determined.

[0061] In the embodiment of the present specification, based on the relevance between the commodity attributes of the candidate commodities and the target theme, commodities that highly match the target theme are automatically screened out, thereby displaying a highly attractive commodity set to the user, thereby improving the user experience.

[0062] In an optional embodiment of the present specification, the commodity set is determined by the following steps:

[0063] Obtaining a user profile of the user, wherein the user profile is extracted based on the user's historical behavior data and / or preference settings;

[0064] At least two commodities matching the user profile are determined from the commodity library, and the at least two commodities are determined to form a commodity set.

[0065] User portrait is a user feature model extracted based on the user's historical behavior data and / or preference settings. User portrait is the basis of personalized recommendation system, which is used to understand the user's preferences and needs, so as to provide users with more accurate media content or product recommendations. For example, on the note sharing platform, a user's user portrait includes information such as age range (25-30 years old), gender (female), interest tags (travel, food, fashion), and recently viewed note types (spring outfits, food exploration).

[0066] Historical behavior data refers to the user's behavior records over the past period of time, such as browsing history, search history, transaction history, etc. For example, on a note sharing platform, a user's historical behavior data may include the types of notes browsed in the past month (women's clothing, sports shoes), the items traded (summer dresses, sports shoes), and search keywords ("new summer dresses"), etc.

[0067] Preferences are some parameters or options that users actively set based on their personal preferences to customize media content or product recommendations. For example, on a note-sharing platform, users set their preferences to only receive media content or product recommendations related to "travel" and "food".

[0068] The product database is a database that stores the product attributes of each product. The product database records the product attributes of each candidate product, such as brand, price range, style, function, etc. It is the basic data source for product management and product recommendation.

[0069] For example, based on the user's historical behavior data (e.g., the types of goods browsed recently are women's clothing and sports shoes, and the goods traded are summer dresses and sports shoes) and preference settings (e.g., only receiving content related to "travel" and "food", and setting to only receive push notifications of specific brands), the user's user portrait is extracted: the user is a young woman who often pays attention to fashion and sports, likes travel and food, and prefers goods of specific brands. The user portrait is obtained from the user library, and 10 goods matching the user portrait are determined from the product library: product B, product G...product T, and the 10 goods are determined to form a product set.

[0070] In the embodiments of this specification, based on the matching degree between the product and the user portrait, products that highly match the user portrait of the user are obtained from the product library, so as to display a highly targeted product collection to the user, thereby improving the user experience.

[0071] Step 104: In response to the trigger operation for the second cover, a product collection page is displayed, and the first product information block of the first product in the product collection is displayed on the product collection page, the first product information block includes a product information area and a first transaction control, the product information area is used to display product information of the corresponding product, and the first transaction control is used to trade the first product; the product collection page is used to display the product information block of each product in the product collection, and each product information block is used to display the product information of the corresponding product and trade the corresponding product.

[0072] The product collection page is a front-end display page that displays at least two products in a product collection. The product collection page usually consists of at least two product information blocks, each of which corresponds to one product. The product information of at least two products can be directly viewed and / or transactions can be made on the product collection page. For example, on a note sharing platform, when clicking on the second cover of the product collection "Spring Outfits for Travel", the product collection page is displayed, showing 10 products related to Spring Outfits for Travel, such as clothing, accessories, etc.

[0073] The product information block is an area in the product collection page for displaying information about a single product. The product information block includes a product information area and a transaction control. You can browse product information in the product information area of ​​this block and / or trade through the transaction control. For example, in the product collection page, each product has a product information block. The product information block of product A displays product information such as product price, product name, and product transaction status of product A in the product information area, and includes a transaction button for trading product A.

[0074] The first product is any product displayed in the product collection page. For example, on the note sharing platform, when clicking on the second cover of the product collection "Spring Outfits for Travel", the first product displayed in the product collection page is a dress of "Long French Style Gentle Solid Color Vacation Outfit", which is the first product. The specific rule order in the product collection can be determined according to the sorting rule algorithm.

[0075] The product information of a product is a detailed description of the product and related information. Product information includes but is not limited to: product price, product name, product description, product brand and product transaction status. For example, on the note sharing platform, the first product is a dress called "Long Dress French Style Gentle Solid Color Vacation Travel Outfit". The product information of the first product includes: Product Price: XXX, Product Name: Dress, Product Description: "Long Dress French Style Gentle Solid Color Vacation Travel Outfit", Product Brand: Brand 1, Product Transaction Status: 512 pieces sold, 200+ people commented superbly.

[0076] The product information area is an area in the product information block used to display product information of the corresponding product. For example, the product information area in the product information block of the first product displays the product price, product name, product description, product brand and product transaction status of the first product.

[0077] The first transaction control is a control in the first product information block for performing transaction operations. The first transaction control may be a button such as "Buy Now" or "Add to Cart". By clicking these controls, transaction operations such as transaction or adding to a shopping cart may be performed directly. For example, in the product information block of "Spring Hoodie", the first transaction control is a button such as "Buy Now" or "Add to Cart".

[0078] For triggering the second cover, one optional method is: click on the second cover, for example, you can trigger the operation by clicking on the product collection card "Spring Street Wear and Travel"; another optional method is: long press the second cover, for example, you can long press on the product collection card for a few seconds to trigger the operation; another optional method is: slide the second cover, for example, you can slide to the right on the product collection card to trigger the operation, which is not limited here.

[0079] To display the product collection page, one optional way is: in response to the triggering operation of the second cover, load and display the product collection page. For example, when the product collection card "Spring Outfits and Travel" is clicked, the product collection page of the product collection is immediately loaded and displayed. Another optional way is: pre-load the product collection page in the background and directly display it in response to the triggering operation of the second cover in the foreground. For example, pre-load the product collection page when browsing the media content recommendation page, and when "Spring Outfits and Travel" is clicked, the loaded product collection page is directly displayed. Another optional way is: use progressive loading to gradually display the product collection page. For example, when "Spring Outfits and Travel" is clicked, the framework structure of the product collection page is first displayed, and then each product information block is gradually loaded, which is not limited here.

[0080] For example, by clicking Figure 2 The product collection card "Spring Outfits for Travel" displays the product collection page for this product collection. Figure 3 A schematic diagram of a product collection page in a product display method provided by an embodiment of this specification is shown, as follows:

[0081] The product set includes 10 products. The figure takes 3 products as an example, and takes the first product as the first product. The product information block of the first product is described as follows:

[0082] The top of the first product information block of the first product displays the target theme "Spring Street Outfits and Travel", as well as the information of the product collection: "10 items" and "1,266 people have added to the purchase", and also includes a second return control and a product sharing control. A media content area is displayed in the middle of the first product information block, displaying the media content of the first product dress. Below the media content area is a product information area, which displays: product price: "Price: XXX", product description: "Long skirt French style gentle solid color vacation travel outfit", product transaction status: "Brand guarantee", "512 pieces sold", "200+ people commented superbly". At the bottom of the first product information block are controls for entering the store, comment controls, and the first transaction controls: "Add to cart" and "Buy now".

[0083] In addition, the difference between the product information blocks of other products in the product set and the first product information block is the media content displayed in the media content area and the product information displayed in the product information area.

[0084] In step 104, in response to the trigger operation for the second cover, the product collection page is displayed, and the first product information block of the first product in the product collection is displayed on the product collection page. The product details can be viewed directly in the product collection page without having to jump to the respective product details pages respectively, thereby avoiding repeated display of the same product information on different pages and reducing information redundancy. In addition, the product transaction can be completed through the first transaction control without having to perform the additional operation step of jumping to the product details page, thereby improving the user experience.

[0085] In an optional embodiment of the present specification, after step 104, the following specific steps are also included:

[0086] In response to a browse completion event of a product set, a product recommendation page is displayed, on which recommended products determined based on the product set are displayed. The browse completion event is used to indicate that browsing of each product in the product set is completed.

[0087] The browsing completion event is an event triggered after the user has browsed each product in the product collection. The browsing completion event can be triggered by a variety of different user behaviors, such as browsing to the end of the product collection list, performing a specific operation on the last product information block (such as clicking, staying for more than a certain time), etc. The browsing completion event is usually used as a basis for judging whether the browsing of the current product collection has been completed, and then it can trigger the subsequent display of the product recommendation page, guide the user to the next step, etc. For example, on the note sharing platform, a product collection called "Spring Street Outfit Travel" is being browsed, and the product collection contains 10 spring wear-related products. When the product information block of the last product is browsed and the user stays on this product information block for a period of time (exceeding the preset time threshold, such as 30 seconds), indicating that the browsing of each product in the product collection is completed, the browsing completion event will be triggered, and in response to the event, the product recommendation page will be displayed.

[0088] The product recommendation page is a front-end display page that displays recommended products. The product recommendation page can be a page that recommends products that match the user's interests through algorithms based on factors such as the user's browsing behavior, transaction history, and preference settings. Users can find more other products that may be of interest on the product recommendation page. The product recommendation page includes but is not limited to: mall pages, recommended theme pages, and promotional activity pages. For example, on a note sharing platform, after a user browses the last product in the "Spring Outfits for Travel" product collection, if they want to view more similar recommended products, the product recommendation page will be displayed, which will recommend recommended products with similar product attributes to the products in the product collection that the user previously browsed.

[0089] Recommended products are products determined based on at least two products in a product set. For example, on a note sharing platform, after a user browses the products in the "Spring Outfits for Travel" product set, other products related to spring outfits will be recommended as recommended products, such as spring shoes, bags, accessories, etc.

[0090] Exemplarily, when browsing to the product information block of the last product and staying on this product information block for a period of time, a browsing completion event is triggered. In response to the browsing completion event of the product collection, a product recommendation page is displayed, and the product recommendation page displays recommended products determined based on the product collection. Figure 4 A schematic diagram of a product recommendation page in a product display method provided by an embodiment of this specification is shown, as follows:

[0091] The first row at the top of the product recommendation page includes a query box, a first return control, and a detail control. The second row of the product recommendation page displays the "My Order" control, the "Shopping Cart" control, the "Customer Service Consultation" control, the "Card and Coupon Package" control, and the "Follow Store" control. The middle part of the product recommendation page displays multiple recommended products: a product collection card for "Universal Matching for Holiday Travel", a product card for "Long Dress French Style Gentle Solid Color Holiday Travel Outfit", a product video card for "Winter Maillard, Wear It Like This! Easy to Match and Practical!", and a product card for "White Two-Piece Dress Outfit".

[0092] In the embodiment of the present description, in response to the browsing completion event of the product collection, a product recommendation page is displayed, which improves the consistency and fluency of the user experience, and continues to explore more recommended products, thereby increasing the user's chances of discovering products of interest, and also improving the transaction conversion rate of the platform and improving the user experience.

[0093] In an optional embodiment of the present specification, in response to a browsing completion event of a product set, a product recommendation page is displayed, including at least one of the following three items:

[0094] In response to a switching event for the last product information block, displaying a product recommendation page;

[0095] In response to a trigger event for a product recommendation control in the last product information block, displaying a product recommendation page;

[0096] In response to a triggering event in which the dwell time on the last product information block exceeds a preset time threshold, a product recommendation page is displayed.

[0097] The switching event for the last product information block is an event triggered by performing a switching operation when the user browses to the last product information block of the product collection page. The switching event for the last product information block usually indicates that the user has browsed every product in the current product collection and is ready to find more products. For example, on the note sharing platform, after the user browses the last product information block of the "Spring Outfits for Travel" product collection, he slides down, triggering a switching event and displaying the product recommendation page.

[0098] The product recommendation control is a user interface element located in the last product information block that jumps to the product recommendation page. It is used to display more recommended products on the product recommendation page. The product recommendation control can be a button, link, or other interactive element, and is usually used to prompt users that there are more recommended products to browse. For example, on the note sharing platform, there is a "View More Recommendations" button at the bottom of the product information block. After the user clicks the button, they can jump to the product recommendation page to view more recommended products related to the current product set.

[0099] The trigger event for the product recommendation control in the last product information block is the event triggered when the product recommendation control is clicked in the last product information block. This event indicates the desire to browse more recommended products, and then immediately responds to this demand and displays the product recommendation page. For example, on the note sharing platform, after the user browses the last product information block of the "Spring Outfits and Travel" product collection, he clicks the "View More Recommendations" button at the bottom of the product information block, triggering the trigger event of the product recommendation control and displaying the product recommendation page.

[0100] The dwell time is the length of time a user remains motionless on a product information block. The dwell time can be used to measure the user's interest in the current content. A longer dwell time usually means that the user is more interested in the content. For example, on the note sharing platform, the user stayed on the last product information block for 45 seconds.

[0101] The preset duration threshold is a preset threshold of the dwell time, which is used to determine whether the user has stayed on a certain page or information block for a long enough time. The preset duration threshold is usually used to trigger the display of a product recommendation page or advertisement. A reasonable threshold can help the platform determine the user's interests more accurately. For example, on a note sharing platform, the preset duration threshold is 30 seconds. Staying on the last product information block for more than 30 seconds indicates that every product in the product collection has been browsed, and a browsing completion event is triggered.

[0102] The trigger event when the dwell time on the last product information block exceeds the preset time threshold is an event triggered when the dwell time on the last product information block exceeds the system preset time threshold. This trigger event usually indicates that the user has fully browsed the current product collection. For example, on the note sharing platform, the user stayed on the last product information block for 45 seconds, exceeding the preset 30-second time threshold, triggering the browsing completion event and displaying the product recommendation page.

[0103] For example, taking the downward sliding switching event as an example, Figure 5 A schematic diagram showing switching from a product collection page to a product recommendation page in a product display method provided by an embodiment of this specification is shown as follows:

[0104] The top of the product information block of the last product displays the target theme "Spring Outfits for Traveling", as well as the information of the product collection: "10 products" and "1,266 people have purchased", and also includes a second return control and a product sharing control. In the middle of the product information block, a media content area is displayed, which displays the media content of the first product, a dress. Below the media content area, a product information area is displayed, which displays: product price: "Price: ZZZ", product description: "Printed embroidered long skirt French gentle solid color vacation", product transaction status: "Brand guarantee", "512 pieces sold", "200+ people commented superbly". At the bottom of the product information block are controls for entering the store, comment controls, and transaction controls: "Add to cart" and "Buy now".

[0105] In response to a downward sliding operation performed on the product information block of the last product, the above information is displayed in a progressive loading manner. Figure 4 The product recommendation page.

[0106] In the embodiments of the present specification, when the user browses to the last product information block, in response to at least one browsing completion event executed for the product information block, a product recommendation page is displayed, thereby achieving a smooth transition effect, reducing the visual interruption caused by page jumps, and improving the continuity and fluency of the user experience, allowing the user to continue exploring more recommended products, thereby increasing the user's chances of discovering products of interest, and improving the transaction conversion rate of the platform and the user experience.

[0107] In an optional embodiment of the present specification, displaying a product recommendation page includes at least one of the following three items:

[0108] Slide to display the product recommendation page;

[0109] The pop-up window displays the product recommendation page;

[0110] Jump to the product recommendation page.

[0111] Sliding display is a display effect where the product recommendation page gradually covers the product collection page. Sliding display is a smooth transition method that can reduce the visual interruption caused by page jumps and improve the consistency and smoothness of the user experience. For example, on the note sharing platform, after browsing the last product information block of the "Spring Outfits and Travel" product collection, swipe down the screen, and in response to the browsing completion event, the content of the product recommendation page will gradually be displayed from the bottom until the current product collection page is completely covered, so that you can continue to browse the recommended products seamlessly.

[0112] The pop-up window is displayed as a pop-up window on the product collection page. The pop-up window can quickly attract the user's attention without affecting the main content of the current page. You can choose to close the pop-up window and continue browsing the current page, or click on the content in the pop-up window to perform further operations. For example, on the note sharing platform, after browsing the last product information block of the "Spring Street Outfits and Travel" product collection, click the "View More Recommendations" button. In response to the browsing completion event, a small window containing recommended products pops up. You can browse the recommended products in this small window, or you can close the pop-up window and continue browsing the current product collection page.

[0113] The jump display is a display effect of completely jumping from the product collection page to the product recommendation page. The jump display may bring a certain sense of visual interruption, but it can provide a clearer page structure and richer information display. For example, on the note sharing platform, after the user browses the last product information block of the "Spring Outfits and Travel" product collection, he clicks the "View More Recommendations" button. In response to the browsing completion event, the page completely jumps to a new page - the product recommendation page.

[0114] In the embodiments of this specification, the product recommendation page is displayed in three ways: sliding display, pop-up display and jump display. This not only reduces the visual interruption caused by page jumps, improves the continuity and smoothness of the user experience, but also enables flexible selection of appropriate display methods according to different scenarios and user needs, thereby enhancing user interactivity and the transaction conversion rate of the platform.

[0115] In an optional embodiment of the present specification, the step of determining the recommended product includes at least one of the following three items:

[0116] Determine a recommended product based on user behavior data of at least two products in the product set;

[0117] Determine a recommended product based on product attributes of at least two products in the product set;

[0118] Determine a recommended product based on evaluation information of at least two products in the product set.

[0119] The user behavior data of a product is a record of the user's behavior towards the product, including browsing history, search history, click history, transaction history, collection history, sharing history, etc. User behavior data reflects the interests and preferences of a large number of users for products and is an important input for personalized recommendation systems. By analyzing user behavior data, the platform can more accurately recommend products that meet user needs. For example, on the note sharing platform, a large number of users have browsed notes and products related to spring wear many times in the past month, purchased a spring dress, and collected several spring accessories. These user behavior data are recorded for subsequent recommendations of more products related to spring wear.

[0120] The product attributes of a product are indicators or features that describe the characteristics of the product, including brand, price range, style, function, applicable season, applicable population, etc. Product attributes are the basic data of the product management and recommendation system, which are used to distinguish and classify products. By analyzing product attributes, the platform can recommend products with similar attributes to users. For example, on the note sharing platform, the product attributes of a spring dress include: brand: Brand A, price range: 100-500 yuan, style: French style, applicable season: spring, applicable population: women. These attributes help the platform associate this dress with other spring wear products and recommend them to interested users.

[0121] The evaluation information of a product is the user's evaluation and feedback on the product, including ratings, comment content, number of likes, and post-purchase experience. The evaluation information reflects the user's true feelings and satisfaction with the product, and is an important indicator for measuring the quality and popularity of the product. By analyzing the evaluation information, the platform can recommend products with high user ratings to improve user trust and willingness to buy. For example, on the note sharing platform, the evaluation information of a spring dress includes: average rating: 4.8 points (out of 5 points), number of comments: 200, number of likes: 500 times, typical comments: "Good quality, comfortable to wear, very satisfied". These evaluation information help the platform determine that this dress is a high-quality product and recommend it to more users.

[0122] In the embodiments of this specification, by comprehensively analyzing the user behavior data, product attributes and evaluation information of the products, it is possible to more accurately recommend products that meet user needs, ensure the matching degree of the recommended products, improve the credibility of the recommended products and user satisfaction, not only improve the consistency and smoothness of the user experience, but also increase the chances of users discovering products of interest, thereby improving the transaction conversion rate and user stickiness of the platform.

[0123] In an optional embodiment of the present specification, the product recommendation page includes a first return control; after step 104, the following specific steps are also included:

[0124] In response to a trigger operation on the first return control, a media content recommendation page is displayed.

[0125] The first return control is a user interface element in the product recommendation page that is used to jump from the product recommendation page to the media content recommendation page. It is usually located at the top or bottom of the page and is used to help users return to the previous page or the previous menu. The first return control is used to easily return to the previous page or state when browsing product information or performing other operations, to achieve navigation between different pages, especially in a multi-level page structure, to quickly return to the media content recommendation page.

[0126] In response to the triggering operation on the first return control, an optional method is: click the first return control, for example, trigger the operation by clicking the first return control in the product recommendation page.

[0127] For example, in Figure 4 On the product recommendation page, click the first return control to display Figure 2 The media content recommendation page shown.

[0128] In the embodiments of the present specification, a user can quickly navigate between a product recommendation page and a media content recommendation page, which not only simplifies the user's operation path, but also improves the consistency and fluency of product display, thereby enhancing the user experience.

[0129] In an optional embodiment of the present specification, the product information area of ​​the first product information block includes a media content area and a text content area, the media content area of ​​the first product information block displays first media content related to the first product, and the text content area of ​​the first product information block displays first text content related to the first product; after step 104, the following specific steps are also included:

[0130] In response to a trigger operation on the first media content, displaying a content details page of the first published content related to the first product, the content details page including the first media content; and / or,

[0131] In response to a trigger operation on the first text content, a product details page of the first product is displayed.

[0132] The media content area is the area in the product information block used to display the media content of the product. The media content related to the product includes at least one of multiple types such as picture content, video content, and live broadcast content. The media content area provides a rich form of product presentation, allowing users to more intuitively understand all aspects of the product, thereby increasing users' interest in the product and willingness to trade. For example, on the product collection page, when browsing the product collection "Spring Outfits for Traveling", each product information block has a media content area that displays multimedia information about the product.

[0133] The text content area is the area in the product information block used to display the text content of the product. The text content related to the product includes at least one of the product title, product description, user comment information, promotional information, and brand story. The text content area helps users understand the characteristics and advantages of the product more comprehensively by providing detailed text information, thereby increasing users' purchasing confidence and transaction willingness. For example, in the product collection page, when browsing the product collection "Spring Street Outfits and Travel", each product information block has a text content area, which displays detailed text information about the product, such as the product title "Spring Dress", the product description "French style gentle solid color vacation travel outfit", user comments "good quality, comfortable to wear, very satisfied", promotional information "limited time discount 20% off", and brand story "Brand A is committed to creating high-quality women's clothing".

[0134] Product-related published content refers to content information related to the product published on the platform, including notes, articles, videos, live broadcasts and other multimedia content. The published content usually includes a detailed introduction to the product, user experience, matching suggestions, etc., aiming to help users understand the product more comprehensively and stimulate users' purchasing interest. The published content can be user-generated content generated by users or professionally generated content generated by merchants. For example, on the note-sharing platform, a user published a product note about a "spring dress", which included multiple photos of wearing the dress, a video demonstrating how to match different styles of shoes and accessories, as well as detailed user experience and purchase suggestions. This product note is a product-related published content that helps other users better understand and choose this dress.

[0135] The content details page is a front-end display page for displaying detailed information about the published content related to the product. Users can use the content details page to gain in-depth understanding of all the details of the published content. The content details page usually includes the complete text, high-definition pictures, videos, user comments, interactive functions (such as likes, comments, and sharing) of the published content, etc., providing users with rich information and interactive experience. The content details page can enhance user participation and purchase intention. For example, on a note sharing platform, a user clicks on the first media content (such as a high-definition picture of a dress) in a product information block, and in response to the trigger operation, the content details page of the published content related to the product is displayed. The content details page displays the notes posted by the user, including photos of multiple dresses, video demonstrations, detailed usage experiences, purchase recommendations, and user comments. Users can browse the complete note content, watch videos, read comments, and interact (such as likes, comments, and sharing) on ​​the content details page.

[0136] The product details page is the front-end display page for the detailed information of a single product. The product details page provides comprehensive detailed information about the product, including but not limited to: product description, product name, product specifications, product price, product inventory, product transaction status, product evaluation, etc. The product details page includes a second transaction control. The second transaction control is a control used for transaction operations in the product details page. You can directly perform transaction operations such as purchase or adding to a shopping cart by clicking these controls. For example, the product details page includes the product's video, picture, note and evaluation, as well as product information "Product price: XXX, product name: dress, product description: "Long dress French style gentle solid color vacation travel outfit", product brand: Brand 1, product transaction status: 512 pieces sold, 200+ people commented super praise", and also includes the store entry control, shopping cart control, customer service consultation control, "Add to cart" control and "Buy now" control.

[0137] For example, by clicking Figure 3 The first text content of "Product price: XXX, Product name: Dress, Product description: "Long dress French style gentle solid color vacation travel outfit", Product brand: Brand 1, Product transaction status: 512 pieces sold, 200+ people commented super praise" displays the product details page of the product. Figure 6 A schematic diagram of a product details page in a product display method provided by an embodiment of this specification is shown as follows:

[0138] The top of the product details page includes a return control, a query control, a collection control, and a detail control. The middle of the product details page displays a variety of media content for the product, including videos, pictures, notes, and reviews, as well as product information such as "Product price: XXX, product name: Dress, product description: "Long dress French style gentle solid color vacation travel outfit", product brand: Brand 1, product transaction status: 512 pieces sold, 200+ people commented superbly". The bottom of the product details page includes the store entry control, shopping cart control, customer service consultation control, "Add to Cart" control, and "Buy Now" control, of which the "Add to Cart" control and the "Buy Now" control are the second transaction controls.

[0139] In the embodiment of this specification, in response to the triggering operation for the first media content and the first text content, the content details page and the product details page are displayed respectively, providing users with more comprehensive and detailed product information. The content details page displays rich multimedia content and user comments, enhancing the user's trust and transaction willingness; the product details page provides detailed product specifications and transaction information, simplifying the transaction process. This multi-level information display method not only improves the consistency and fluency of the user experience, but also significantly improves the transaction conversion rate and user satisfaction of the platform.

[0140] In an optional embodiment of the present specification, the media content area includes a media content switching control; after step 104, the following specific steps are also included:

[0141] In response to a triggering operation on the media content switching control, second media content related to the first product is displayed in the media content area, and each media content corresponds to the first published content related to the first product.

[0142] The media content switching control is a user interface element in the media content area that is used to trigger the switching display of a specific type of media content, and is usually located inside or at the edge of the media content area. Users can view different media content by clicking on the media content switching control. The setting of the media content switching control allows users to easily switch between different media content or control media content, thereby obtaining more comprehensive product information. For example, in a product collection page, the media content area of ​​each product information block includes multiple media content switching controls, and users can view pictures, videos, or live broadcast content of the product by clicking on these controls.

[0143] For example, Figure 3 The first product information block in the product collection page includes a media content area, and the media content area includes a media content switching control. Figure 7 A schematic diagram of a media content switching control in a commodity display method provided by an embodiment of this specification is shown, as follows:

[0144] By clicking the media content playback control, start playing the dynamic display video of the dress, or by sliding the media content progress control left and right to control the progress of the playing video content.

[0145] In the embodiments of the present specification, a media content area is set in the product information block, and in response to a trigger operation on a media content switching control, corresponding media content is displayed, so that users can conveniently view and control media content when browsing product information, simplifying the user's operation path and improving the user experience.

[0146] In an optional embodiment of the present specification, the first text content includes comment information of the first product, and the first product information block also includes a comment input control; after step 104, the following specific steps are also included:

[0147] In response to a trigger operation on a comment input control, displaying the comment information of the first published content input in the text content area; and / or,

[0148] In response to a trigger operation on the comment input control, the comment information of the input first product is displayed in the text content area.

[0149] The comment information of the published content is the text information that evaluates the published content, including ratings, comment content, number of likes, replies, etc. The comment information reflects the user's true feelings and satisfaction with the published content, and is an important indicator for measuring the quality and popularity of the published content. For example, on the note sharing platform, the comment information of a product note about "Spring Dress" includes: average rating: 4.8 points (out of 5 points), number of comments: 150, number of likes: 300 times, typical comments: "This note is very useful, and the matching suggestions are very practical."

[0150] Product review information is text information that evaluates the product, including ratings, review content, number of likes, replies, etc. Review information reflects the user's true feelings and satisfaction with the product, and is an important indicator for measuring product quality and popularity. For example, on the note sharing platform, the review information of a spring dress includes: average rating: 4.8 points (out of 5 points), number of reviews: 200, number of likes: 500 times, typical comments: "Good quality, comfortable to wear, very satisfied".

[0151] Comment input controls refer to interactive elements in the user interface for inputting and submitting comment information, usually including text input boxes, submit buttons, etc. Comment input controls allow users to directly express their opinions and feedback when browsing published content and / or product information, increasing the interactivity between users and the platform. Through comment input controls, users can share their usage experience and help other users make better purchasing decisions. The platform can also collect these comment information to improve products and services. For example, on the note sharing platform, when a user browses the product information block of "Spring Dress", he can see a comment input control, which includes a text input box and a "Submit Comment" button. The user can enter his own comment content in the text input box, such as "This dress is really beautiful, and I feel very elegant after wearing it", and then click the "Submit Comment" button. In response to the trigger operation, the comment information entered by the user is displayed in the text content area of ​​the product information block, such as "User A: This dress is really beautiful, and I feel very elegant after wearing it."

[0152] For example, on a note-sharing platform, a user browses a product note about a "spring dress". The note contains photos of multiple dresses, video demonstrations, detailed usage experiences, and purchase recommendations. In the text content area of ​​the product information block, the user sees a comment input control, including a text input box and a "Submit Comment" button. The user enters his or her own comment in the text input box, such as "This note is very useful, and the matching suggestions are very practical", and then clicks the "Submit Comment" button. In response to the trigger operation, the system displays the comment information entered by the user in the text content area, such as "User: This note is very useful, and the matching suggestions are very practical". In this way, other users can see this new comment when browsing the product note, helping them to better evaluate the value of this note.

[0153] And / or, the user browses a product information block for a "spring dress". The product information block contains detailed information such as pictures, descriptions, and prices of the product. In the text content area of ​​the product information block, the user sees a comment input control, including a text input box and a "Submit Comment" button. The user enters his or her own comment in the text input box, such as "This dress is really beautiful, and I feel very elegant after wearing it", and then clicks the "Submit Comment" button. In response to the trigger operation, the system displays the comment information entered by the user in the text content area, such as "User: This dress is really beautiful, and I feel very elegant after wearing it". In this way, other users can see this new comment when browsing the product information block, helping them better evaluate the quality and value of the dress.

[0154] In the embodiments of this specification, through these two mechanisms, users' feedback on published content and products can be collected and displayed in real time, which enhances the interactivity between users and the transparency of the platform. Users can refer to other users' comments and make more informed decisions, thereby improving user satisfaction and the transaction conversion rate of the platform. They can also use these comment information to timely discover and solve potential problems, continuously optimize products and services, and enhance user experience.

[0155] In an optional embodiment of the present specification, the first product information block further includes a comment control, and the comment control is used to comment on the first product; before responding to a trigger operation on the comment input control, the following specific steps are also included:

[0156] In response to a trigger operation on a comment control, a product comment area is displayed on the product collection page, the product comment area includes a comment input control and a comment display area, wherein the comment input control is used to input comments on a first product, and the comment display area is used to display comments on the first product.

[0157] The comment control is a user interface element in the product information block that is used to trigger the display of the product comment area. It is usually located at the bottom or side of the product information block. Users can open the product comment area by clicking the comment control to make comments or view other users' comments. The comment control is used to allow users to easily comment on products or view other users' comments, thereby enhancing the interaction between users and the social attributes of products. For example, on the product collection page, when users browse the product collection "Spring Outfits for Travel", they can see that there is a comment control at the bottom of each product information block. After clicking the button, users can open the product comment area to view and write comments.

[0158] The product review area is an area in the product collection page that displays reviews of products, including a review input control and a review display area. The product review area allows users to complete product reviews and view other users' reviews on the same page. The product review area can be in the form of a pop-up window or a fixed area embedded in the product collection page, which is not limited here. For example, when a user clicks on the review control in a product information block in the "Spring Outfits and Travel" product collection, the product review area will expand and display.

[0159] The comment input control is an area in the product comment area for entering comments, which usually includes a text input box and a submit (send, publish) button. Users can enter comments about the product in the comment input control and publish the comments to the comment display area by clicking the submit button. The comment input control is designed to allow users to express their opinions and experiences quickly and easily, thereby increasing user participation. For example, in the product comment area, the comment input control usually includes a text box and a "Submit" button. Users can enter their own comments in the text box, such as "This dress is very comfortable and the wearing experience is great", and then click the "Submit" button to publish the comments to the comment display area.

[0160] The comment display area is an area in the product comment area used to display existing comments. It usually lists the existing comments and related information, such as user name, comment time, and number of likes. Through the comment display area, users can understand other users' product usage experience and feedback, which helps them make transaction decisions. For example, in the product comment area, the comment display area may display the following content: User name: Xiao Ming. Comment content: This dress is really beautiful and of good quality. Comment time: 2024-09-10. Number of likes: 20.

[0161] The comments on the first product are expressions of the user's usage experience, quality evaluation or other relevant aspects of the first product, including but not limited to: text mode, audio module and image mode, etc.

[0162] In response to the triggering operation on the comment control, an optional method is: click the comment control, for example, trigger the operation by clicking the comment control in the product collection page.

[0163] For example, by clicking Figure 3 The comment control of the product information block of the first product in the display product comment area at the bottom, Figure 8 A schematic diagram of a product review area in a product display method provided by an embodiment of this specification is shown as follows:

[0164] The pop-up product review area includes a review display area and a review input control. The total number of reviews is displayed at the top of the review display area: 126 reviews in total, and a close control is displayed. Specifically, three reviews are displayed: User 1: "The skirt is so photogenic. Sisters, buy it. It's worth it"; User 2: "I've washed it several times and it hasn't faded at all"; User 3: "It's a bit long for me" and attached a review picture. The review input control includes a text input box, an at-a-thon control, an emoticon input control, and an image input control.

[0165] In the embodiments of the present specification, by setting a comment control in the product information block and responding to a trigger operation on the comment control, a product comment area is displayed on the product collection page, so that users can easily view and post comments when browsing product information, simplifying the user's operation path and improving the user experience.

[0166] In an optional embodiment of the present specification, the text content area of ​​the first product information block scrolls to display multiple review information of the first product; after step 104, the following specific steps are also included:

[0167] In response to a trigger operation for the first comment information, a product details page of the first product is displayed, and a comment display area of ​​the product details page and the first comment information displayed in the comment display area are located.

[0168] The text content area of ​​the first product information block can scroll to display multiple comments, and you can scroll to view different comments. When a trigger operation is performed on the first comment, the product details page of the product will be displayed, and the comment display area will be automatically located to highlight the comment information clicked by the user. This mechanism not only allows users to quickly browse multiple comments in the product information block, but also provides a convenient way to jump directly to the comment display area of ​​the product details page to view more detailed comment content. This helps to have a more comprehensive understanding of the advantages and disadvantages of the product, so as to make more informed trading decisions.

[0169] For example, on the note sharing platform, when browsing the product information block of "Spring Dress", you can see that the text content area scrolls and displays multiple comment information, such as "User 1: The skirt is so photogenic, sisters should buy it, it is worth it", "User 2: It has been washed several times and it has not faded at all", "User 3: It is a bit long for me", etc. You are particularly interested in a certain comment, such as "User 2: It has been washed several times and it has not faded at all". Click on this comment information, the system responds to the trigger operation, displays the product details page of the product, and automatically locates to the comment display area, highlighting the clicked comment information "User 2: It has been washed several times and it has not faded at all". In the comment display area of ​​the product details page, you can see more detailed information about this comment, such as comment time, number of likes, replies, etc. In this way, you can have a more comprehensive understanding of the background and specific content of this comment, helping them make trading decisions.

[0170] In the embodiments of this specification, by scrolling and displaying multiple comment information in the text content area of ​​the first product information block, and in response to a trigger operation for a certain comment information, displaying the product details page and locating the comment display area, the platform can provide a richer and more convenient user experience. Users can quickly browse multiple comments in the product information block without entering the product details page, saving operation steps. At the same time, when a user is particularly interested in a certain comment, he can jump directly to the comment display area of ​​the product details page to view more detailed comment content, which improves the user's operation efficiency, helps to improve user satisfaction and the transaction conversion rate of the platform, and also provides the platform with valuable user feedback for continuous optimization of products and services.

[0171] In an optional embodiment of the present specification, the first product information block further includes an entry store control, and the entry store control is used to display the first store corresponding to the first product; after step 104, the following specific steps are also included:

[0172] In response to a trigger operation for entering a store control, a store details page of the first store is displayed.

[0173] The shop entry control is a user interface element in the first product information block that is used to jump from the product collection page to the shop details page, usually located at the top or bottom of the page. The shop entry control is used to jump to the details page of the store that sells the product with one click when browsing product information, so that other products of the store can be viewed more conveniently or more store information can be learned.

[0174] The store details page is the front-end display page for the detailed information of the store that sells a single product. The store details page provides comprehensive details about the store, including but not limited to: store description, store name, store address, store contact information, store product categories, store transaction status, store popularity, store evaluation, etc. For example, when browsing the product collection "Spring Street Outfit Travel" in the product collection page, you are interested in the dress "Long Dress French Style Gentle Pure Color Vacation Travel Outfit". Click the Enter Store control in the product information block to display the store details page of the store where the dress is located, including: Store Description: A boutique store focusing on the design and sales of fashionable women's clothing. Store Name: Brand 1 Fashion Store. Store Address: Online store address or physical store address. Store Contact Information: Customer Service Phone, Online Chat Support, etc. Store Product Categories: Women's Clothing, Accessories, Shoes, etc. Store Popularity: Followers: 8, Fans: 69,000, Views and Collections: 962,000. Store Transaction Status: XX million items have been sold, with a favorable rate of 98%. Store Evaluation: Display other buyers' evaluations and ratings of the store. Store product display: Displays a list of other popular products in the store, and can also include functional controls such as "Send private message" and "Watch live broadcast".

[0175] In response to the trigger operation for entering the store control, an optional method is: click to enter the store control.

[0176] Display the store details page of the first store. One optional way is: in response to a trigger operation for entering a store control, load and display the store details page of the first store. Another optional way is: pre-load the store details page of the first store in the background and directly display it in the foreground in response to a trigger operation for entering a store control. Another optional way is: use progressive loading to gradually display the store details page of the first store, which is not limited here.

[0177] For example, click Figure 3 Enter the store control in the window to display the store details page. Fig. 9 A schematic diagram of a store details page in a commodity display method provided by an embodiment of this specification is shown as follows:

[0178] The top of the store details page includes a return control and a details control. The middle of the store details page displays the store logo, store name, store information, store popularity: Follow: 8, Fans: 69,000, Browse and Favorite: 962,000, as well as the "Send Private Message" control and the "Watch Live" control. The bottom of the store details page displays the "Store", "Notes", "Tags" and "Favorites" channels and query controls. In the "Notes" channel, there are 2 product notes: "Qinshui Guanglu Makeup Primer Primer Small Sample", "Price: AAA"; "Qinshui Guanglu Makeup Primer Primer Small Sample", "Price: BBB".

[0179] In the embodiment of the present specification, in response to the trigger operation of entering the store control for the first product information block, the store details page of the first store is displayed, so that the user can quickly jump to the store details page that sells the product when browsing the product information, which simplifies the user's operation path and allows in-depth browsing of the store's detailed information, thereby improving the user experience.

[0180] In an optional embodiment of the present specification, after step 104, the following specific steps are also included:

[0181] In response to a sliding operation in a first direction performed on a first product information block, a store details page of a first store corresponding to the first product is displayed.

[0182] The first direction is the direction in which a sliding operation is performed on the first product information block to trigger display of the store details page of the first store corresponding to the first product. The first direction can be a horizontal direction (such as sliding left or right) or a vertical direction (such as sliding up or down), depending on the design of the application and the user interface layout.

[0183] For example, for Figure 3 The product information area of ​​the first product in the slide right operation is performed to display the store details page, as shown below Fig. 9 As shown, no further details are given here.

[0184] In the embodiment of the present specification, in response to a sliding operation in the first direction performed on the first product information block, the store details page of the first store corresponding to the first product is displayed, so that the user can quickly jump to the store details page that sells the product when browsing the product information, which simplifies the user's operation path and allows in-depth browsing of the store's detailed information, thereby improving the user experience.

[0185] In an optional embodiment of the present specification, the first product information block further includes a product sharing control;

[0186] After step 104, the following specific steps are also included:

[0187] In response to a trigger operation on the product sharing control, a product sharing area is displayed on the product collection page, and the product sharing area includes at least one of a sharing object, a sharing application, and a sharing format.

[0188] The product sharing control is a user interface element in the product information block that is used to trigger the display of the product sharing area. It is usually located at the bottom or side of the product information block. Users can open the product sharing area by clicking on the product sharing control to share the product. The product sharing control is used to allow users to easily share products, thereby enhancing user interaction and the social attributes of the product. For example, on the product collection page, when users browse the product collection "Spring Outfits for Travel", they can see that there is a "Share" button at the bottom of each product information block, that is, the product sharing control. After clicking on the button, you can open the product sharing area to share the product.

[0189] The product sharing area is an area in the product collection page used to share products, including at least one of the sharing object, sharing application, and sharing format. The product sharing area allows users to complete the sharing operation of product information on the same page. The product sharing area is a centralized area for users to share product information, and may include multiple sharing options, such as sharing to social media, sending to friends via messages, etc. The product sharing area may be in the form of a pop-up window or a fixed area embedded in the product collection page, which is not limited here. For example, when a user clicks on the sharing control in a product information block in the "Spring Outfits and Travel" product collection, the product sharing area will expand and the user can select the sharing object, sharing application, and sharing format.

[0190] Sharing objects are the target objects for sharing products, which can be individuals, groups or fan groups on specific social media platforms. The selection of sharing objects enables users to accurately control the scope of dissemination of product information, thereby achieving better sharing effects.

[0191] Sharing applications are applications for selecting shared products, which can be e-commerce platforms, social media platforms, etc.

[0192] The sharing format refers to the format selected for sharing products, including but not limited to text, links, pictures, videos, group messages, etc.

[0193] In response to the triggering operation on the product sharing control, an optional method is: click the product sharing control, for example, by clicking the product sharing control in the product collection page to trigger the operation.

[0194] For example, by clicking Figure 3 The product information block of the first product in the product information block displays the product sharing area at the bottom. Fig.10 A schematic diagram of a commodity sharing area in a commodity display method provided by an embodiment of the present specification is shown, as follows:

[0195] The product review area in the form of a pop-up window includes the sharing object, sharing application and sharing format. The text "Share to" and the close control are displayed at the top of the pop-up window. The sharing objects include: Friends 1, Friends 2, Friends 3, Friends 4 and Friends 5. The sharing applications include: App 1, App 2, App 3, App 4 and App 5. The sharing formats include: Create a group to share, generate a sharing picture, share a link, dislike and report.

[0196] In the embodiments of the present specification, by setting a product sharing control in the product information block and responding to a trigger operation on the product sharing control, a product sharing area is displayed on the product collection page, so that users can conveniently share products when browsing product information, simplifying the user's operation path and improving the user experience.

[0197] In an optional embodiment of the present specification, the product collection page further includes a second return control; after step 104, the following specific steps are also included:

[0198] In response to a trigger operation on the second return control, a media content recommendation page is displayed.

[0199] The second return control is a user interface element in the product collection page that is used to jump from the product collection page to the media content recommendation page. It is usually located at the top or bottom of the page to help users return to the previous page or the previous menu. The second return control is used to easily return to the previous page or state when browsing product information or performing other operations, to achieve navigation between different pages, especially in a multi-level page structure, to quickly return to the media content recommendation page.

[0200] In response to the triggering operation on the second return control, an optional way is: click the second return control, for example, trigger the operation by clicking the second return control in the product collection page.

[0201] For example, in Figure 3 In the product collection page, click the second return control to display Figure 2 The media content recommendation page shown.

[0202] In the embodiments of the present specification, quick navigation between the product collection page and the media content recommendation page is realized for the user, which not only simplifies the user's operation path, but also improves the consistency and fluency of the product display, thereby enhancing the user experience.

[0203] Step 106: In response to the switching operation performed on the first product information block, display a second product information block of a second product in the product collection on the product collection page.

[0204] The second product is any product displayed in the product collection page that is adjacent to the first product. It can be the previous product of the first product or the next product of the first product. There is no limitation here. For example, the second product displayed in the product collection page is a cape of "Vacation Series Capes, a Must-have for Travel", and the cape is the second product. The specific rule order in the product collection can be determined according to a sorting rule algorithm.

[0205] In response to the switching operation performed on the first product information block, one optional method is: click the navigation control (arrow or button) in the first product information block, for example, click the "Next" button in the first product information block; another optional method is: slide the first product information block, for example, slide the first product information block downward, which is not limited here.

[0206] It should be noted that the steps corresponding to the various operations performed in the second product information block in step 106 refer to the steps corresponding to the various operations performed in the first product information block in step 104, which will not be repeated here.

[0207] In step 106, by simply switching the product information blocks of different products in the product collection on the product collection page, different products can be quickly browsed, which reduces the operation steps of the user when browsing different products, optimizes the operation path, and improves the user experience.

[0208] In an optional embodiment of the present specification, step 106 includes the following specific steps:

[0209] In response to a sliding operation in a second direction performed on the first product information block, a second product information block of a second product in the product collection is displayed on the product collection page.

[0210] The second direction is the direction in which the sliding operation is performed on the first product information block to trigger the second product information block for displaying the second product. The second direction can be a horizontal direction (such as sliding left or right) or a vertical direction (such as sliding up or down), depending on the design of the application and the user interface layout.

[0211] For example, Fig.11 A schematic diagram showing switching display of a commodity information block in a commodity display method provided by an embodiment of this specification is shown, as follows:

[0212] In the product collection, the first product is a dress with the design of "Long French-style, gentle solid color for vacation travel", and the second product is a cape with the design of "Vacation series shawl, a must-have for travel". In response to a downward slide operation performed on the first product information block of the first product, the second product information block of the second product in the product collection is displayed on the product collection page in a progressive loading manner.

[0213] In the embodiments of the present specification, through a simple sliding operation in the second direction, the second product information block of the second product in the product collection is displayed on the product collection page, so that different product information can be quickly browsed without repeatedly returning to the list page, thereby reducing the number of operation steps for users to browse different products, optimizing the operation path, enhancing the smoothness and interactivity of the operation, and improving the user experience.

[0214] In summary, in an embodiment of the present specification, when the second cover of the media content recommendation page is triggered, a product collection page is displayed, and a product information block of each product is displayed in the product collection page. Each product information block includes a product information area and a first transaction control. The product details can be viewed directly in the product collection page without having to jump to their respective product details pages respectively, thereby avoiding repeated display of the same product information on different pages and reducing information redundancy. In addition, the product transaction can be completed through the first transaction control without having to perform the additional operation step of jumping to the product details page, thereby improving the user experience. In addition, in the product collection page, by simply switching operations, the product information blocks of different products in the product collection can be browsed, so that different products can be browsed quickly, reducing the operation steps for users when browsing different products, optimizing the operation path, and improving the user experience.

[0215] In order to better explain the above Figure 1-Figure 11 Instructions for use of the embodiment of the invention, Fig.12 A flowchart of a commodity display method provided by an embodiment of this specification is shown. Fig.12 As shown:

[0216] Display a media content recommendation page, recommend a product collection based on the user's behavioral preferences, and display a product collection page. The user can swipe down to quickly browse the product information block of each product, where the media content of each product includes at least one of text content, image content, video content, and live content.

[0217] If the user is interested in the first product in the product collection, click the product information block of the first product to display the product details page of the first product for in-depth browsing. On the product details page, you can view product details, make transactions, add to shopping carts, enter the store, comment, interact, and share.

[0218] If the user is not interested in the first product, he / she can scroll down the product information block of the first product to display the product information block of the second product, and if he / she is interested in the second product, he / she can click the product information block of the second product to display the product details page of the second product and browse it in depth. On the product details page, you can view product details, make transactions, add to shopping carts, enter stores, comment, interact, and share.

[0219] After scrolling down to browse the product information blocks of all products in the product set, the product recommendation page is displayed. The product recommendation page includes recommended products with product attributes similar to those of the products in the product set. After browsing the product recommendation page, you can directly return to display the media content recommendation page.

[0220] If the user is not interested in the product collection, the user can directly return to the media content recommendation page from the product collection page.

[0221] See above Fig.12 , Fig.13 A timing diagram of a commodity display method provided by an embodiment of this specification is shown, such as Fig.13 As shown:

[0222] On the media content recommendation page, recommend product collections based on the user's behavior preferences and display the product collection page;

[0223] On the media content recommendation page, if you are not interested in any product collection, you will be redirected from the product collection page to the media content recommendation page;

[0224] On the product collection page, click the product information block of the first product to display the product details page of the first product;

[0225] On the product details page of the first product, view product details, make a transaction, add to cart, enter the store, comment, interact, and share;

[0226] On the product collection page, scroll down the product information block of the first product to display the product information block of the second product, and click the product information block of the second product to display the product details page of the second product;

[0227] On the product details page of the second product, view product details, make a transaction, add to cart, enter the store, comment, interact, and share;

[0228] On the product collection page, after scrolling down and browsing the product information blocks of all products in the product collection, the product recommendation page is displayed;

[0229] On the product recommendation page, return directly to the media content recommendation page.

[0230] The following combination Fig.14 , taking the application of the product display method provided in this specification in a note sharing platform as an example, the product display method is further explained.

[0231] At present, on the note-sharing platform, from the perspective of container carriers, the room for improvement of product notes is relatively limited and has almost reached the ceiling. At this stage, efficiency can only be improved through some minor improvements, but it is difficult to achieve major breakthroughs. In addition, there are obvious problems with the product notes themselves: Problem 1: In the process of promoting products (planting grass) and facilitating transactions, it is necessary to rely on two independent containers, the product notes in the community notes page and the product details page, to carry information. However, there is a large amount of duplicate information in these two pages (for example, the pictures in the product notes are often the pictures in the product details page), and users need to go through two steps to complete the process from planting grass to trading. Problem 2: Because product notes need to follow the framework of ordinary content notes, e-commerce operations such as information display that enhances user trust (such as user reviews, sales data, service guarantees, etc.) are difficult to add to product notes.

[0232] In view of the above problems, it is necessary to design a new product note to centrally display multiple products in a product collection, and design a corresponding front-end display page so that users can browse products in this front-end display page by sliding up and down, thereby simplifying the user's operation process and providing richer product information display to enhance the user experience. Fig.14 A flowchart of a method for displaying products on a note sharing platform provided by an embodiment of the present specification is shown, including the following specific steps:

[0233] Step 1402: Display the community note page, which includes a first note cover and a second note cover, wherein each first note cover corresponds to a media content, and each second note cover corresponds to a product collection, and the product collection includes multiple products related to the target topic. The first note cover is used to display the content details page of the corresponding media content.

[0234] Step 1404: In response to the trigger operation on the second note cover, the product collection page is displayed, and the first product information block of the first product in the product collection is displayed on the product collection page. The first product information block includes a product information area and a first transaction control. The product information area is used to display product information of the corresponding product, and the first transaction control is used to trade the first product.

[0235] Step 1406: In response to a right sliding operation performed on the first product information block, a store details page of the first store corresponding to the first product is displayed.

[0236] For example, on the store details page, you can view product details, make transactions, add to cart, enter the store, comment, interact, and share.

[0237] Step 1408: In response to a downward sliding operation performed on the first product information block, a second product information block of the second product in the product collection is displayed on the product collection page. Until the last product is slid to, in response to a downward sliding operation performed on the last product information block, a mall page is displayed, and recommended products with similar product attributes to multiple products in the product collection are displayed on the mall page.

[0238] Step 1410: In response to a trigger operation on a return control in the mall page, display the community note page.

[0239] In the embodiments of this specification, a new form of product note container carrier, a second note cover, is adopted, which fully combines the characteristics of content sharing and e-commerce operations. Each product information block includes a product information area and a transaction control, and the product details can be viewed directly in the product collection page without jumping to the respective product details pages respectively, avoiding the repeated display of the same product information on different pages and reducing information redundancy. By simply sliding down, the product information blocks of different products in the product collection can be browsed, and different products can be browsed quickly, which reduces the operation steps for users when browsing different products, optimizes the operation path, and improves the user experience.

[0240] Corresponding to the above method embodiment, this specification also provides a commodity display device embodiment, Fig.15 FIG. 1 is a schematic diagram showing the structure of a commodity display device provided by an embodiment of the present specification. Fig.15 As shown, the device comprises:

[0241] The media content recommendation page display module 1502 is configured to display a media content recommendation page, the media content recommendation page includes a first cover and a second cover, wherein each first cover corresponds to a media content, each second cover corresponds to a product set, the product set includes at least two products, and the first cover is used to display the content details page of the corresponding media content;

[0242] The first product information block display module 1504 is configured to display a product collection page in response to a trigger operation on the second cover, and display the first product information block of the first product in the product collection on the product collection page, wherein the first product information block includes a product information area and a first transaction control, wherein the product information area is used to display product information of the corresponding product, and the first transaction control is used to trade the first product; the product collection page is used to display the product information block of each product in the product collection, and each product information block is used to display product information of the corresponding product and trade the corresponding product;

[0243] The second product information block display module 1506 is configured to display a second product information block of a second product in the product collection on the product collection page in response to a switching operation performed on the first product information block.

[0244] Optionally, the device further comprises:

[0245] The product recommendation page display module is configured to display a product recommendation page in response to a browse completion event of a product set, wherein the product recommendation page displays recommended products determined based on the product set, and the browse completion event is used to indicate completion of browsing of each product in the product set.

[0246] Optionally, the product recommendation page display module is further configured to perform at least one of the following three items:

[0247] In response to a switching event for the last product information block, displaying a product recommendation page;

[0248] In response to a trigger event for a product recommendation control in the last product information block, displaying a product recommendation page;

[0249] In response to a triggering event in which the dwell time on the last product information block exceeds a preset time threshold, a product recommendation page is displayed.

[0250] Optionally, the product recommendation page display module is further configured to perform at least one of the following three items:

[0251] Slide to display the product recommendation page;

[0252] The pop-up window displays the product recommendation page;

[0253] Jump to the product recommendation page.

[0254] Optionally, the step of determining the recommended product includes at least one of the following three items:

[0255] Determine a recommended product based on user behavior data of at least two products in the product set;

[0256] Determine a recommended product based on product attributes of at least two products in the product set;

[0257] Determine a recommended product based on evaluation information of at least two products in the product set.

[0258] Optionally, the product information area of ​​the first product information block includes a media content area and a text content area, the media content area of ​​the first product information block displays first media content related to the first product, and the text content area of ​​the first product information block displays first text content related to the first product;

[0259] Correspondingly, the device also includes:

[0260] The content trigger display module is configured to display a content details page of a first published content related to a first product in response to a trigger operation on a first media content, wherein the content details page includes the first media content; and / or, in response to a trigger operation on a first text content, display a product details page of the first product.

[0261] Optionally, the media content area includes a media content switching control;

[0262] Correspondingly, the device also includes:

[0263] The content switching display module is configured to display second media content related to the first product in the media content area in response to a trigger operation on the media content switching control, each media content corresponding to the first published content related to the first product.

[0264] Optionally, the first text content includes comment information of the first product, and the first product information block further includes a comment input control;

[0265] Correspondingly, the device also includes:

[0266] The comment information input module is configured to display the comment information of the first published content input in the text content area in response to a trigger operation on the comment input control; and / or, to display the comment information of the first product input in the text content area in response to a trigger operation on the comment input control.

[0267] Optionally, the text content area of ​​the first product information block scrolls to display multiple review information of the first product;

[0268] Correspondingly, the device also includes:

[0269] The comment information positioning module is configured to display the product details page of the first product in response to a trigger operation on the first comment information, and locate the comment display area of ​​the product details page and the first comment information displayed in the comment display area.

[0270] In an embodiment of the present specification, when the second cover of the media content recommendation page is triggered, the product collection page is displayed, and the product information block of each product is displayed in the product collection page. Each product information block includes a product information area and a first transaction control. The product details can be viewed directly in the product collection page without having to jump to their respective product details pages respectively, thereby avoiding repeated display of the same product information on different pages and reducing information redundancy. In addition, the product transaction can be completed through the first transaction control without having to perform the additional operation step of jumping to the product details page, thereby improving the user experience. In addition, in the product collection page, by simply switching operations, the product information blocks of different products in the product collection can be browsed, so that different products can be browsed quickly, reducing the operation steps when the user browses different products, optimizing the operation path, and improving the user experience.

[0271] The above is a schematic scheme of a commodity display device of this embodiment. It should be noted that the technical scheme of the commodity display device and the technical scheme of the above commodity display method belong to the same concept, and the details not described in detail in the technical scheme of the commodity display device can be referred to the description of the technical scheme of the above commodity display method.

[0272] Fig.16 The block diagram of a computing device provided by one embodiment of the present specification is shown. The components of the computing device 1600 include but are not limited to a memory 1610 and a processor 1620. The processor 1620 is connected to the memory 1610 via a bus 1630, and the database 1650 is used to store data.

[0273] The computing device 1600 also includes an access device 1640, which enables the computing device 1600 to communicate via one or more networks 1660. Examples of these networks include a Public Switched Telephone Network (PSTN), a Local Area Network (LAN), a Wide Area Network (WAN), a Personal Area Network (PAN), or a combination of communication networks such as the Internet. The access device 1640 may include one or more of any type of network interface (e.g., a Network Interface Controller (NIC)) of wired or wireless, such as an IEEE 802.11 Wireless Local Area Network (WLAN) wireless interface, a Worldwide Interoperability for Microwave Access (Wi-MAX) interface, an Ethernet interface, a Universal Serial Bus (USB) interface, a cellular network interface, a Bluetooth interface, and a Near Field Communication (NFC).

[0274] In one embodiment of the present specification, the above components of the computing device 1600 and Fig.16 Other components not shown in the figure may also be connected to each other, for example, via a bus. It should be understood that Fig.16 The computing device structure block diagram shown is only for the purpose of illustration, and is not intended to limit the scope of this specification. Those skilled in the art can add or replace other components as needed.

[0275] The computing device 1600 may be any type of stationary or mobile computing device, including a mobile computer or mobile computing device (e.g., a tablet computer, a personal digital assistant, a laptop computer, a notebook computer, a netbook, etc.), a mobile phone (e.g., a smart phone), a wearable computing device (e.g., a smart watch, smart glasses, etc.), or other types of mobile devices, or a stationary computing device such as a desktop computer or a personal computer (PC). The computing device 1600 may also be a mobile or stationary server.

[0276] The processor 1620 is used to execute the following computer program / instructions, which implement the steps of the above-mentioned commodity display method when executed by the processor.

[0277] The above is a schematic scheme of a computing device of this embodiment. It should be noted that the technical scheme of the computing device and the technical scheme of the above-mentioned commodity display method belong to the same concept, and the details not described in detail in the technical scheme of the computing device can be referred to the description of the technical scheme of the above-mentioned commodity display method.

[0278] An embodiment of the present specification further provides a computer-readable storage medium storing a computer program / instruction, which implements the steps of the above-mentioned commodity display method when executed by a processor.

[0279] The above is a schematic scheme of a computer-readable storage medium of this embodiment. It should be noted that the technical scheme of the storage medium and the technical scheme of the above-mentioned commodity display method belong to the same concept, and the details not described in detail in the technical scheme of the storage medium can be referred to the description of the technical scheme of the above-mentioned commodity display method.

[0280] An embodiment of the present specification also provides a computer program product, including a computer program / instruction, which implements the steps of the above-mentioned commodity display method when executed by a processor.

[0281] The above is a schematic scheme of a computer program product of this embodiment. It should be noted that the technical scheme of the computer program product and the technical scheme of the above-mentioned commodity display method belong to the same concept, and the details not described in detail in the technical scheme of the computer program product can be referred to the description of the technical scheme of the above-mentioned commodity display method.

[0282] The above is a description of a specific embodiment of the specification. Other embodiments are within the scope of the appended claims. In some cases, the actions or steps recorded in the claims can be performed in an order different from that in the embodiments and still achieve the desired results. In addition, the processes depicted in the drawings do not necessarily require the specific order or continuous order shown to achieve the desired results. In some embodiments, multitasking and parallel processing are also possible or may be advantageous.

[0283] The computer instructions include computer program codes, which may be in source code form, object code form, executable files or some intermediate forms, etc. The computer readable medium may include: any entity or device capable of carrying the computer program code, recording medium, USB flash drive, mobile hard disk, magnetic disk, optical disk, computer memory, read-only memory (ROM), random access memory (RAM), electric carrier signal, telecommunication signal and software distribution medium, etc. It should be noted that the contents contained in the computer readable medium may be appropriately increased or decreased according to the requirements of patent practice. For example, in some regions, according to patent practice, computer readable media do not include electric carrier signals and telecommunication signals.

[0284] It should be noted that, for the above-mentioned method embodiments, for the sake of simplicity of description, they are all expressed as a series of action combinations, but those skilled in the art should be aware that the embodiments of this specification are not limited by the order of the actions described, because according to the embodiments of this specification, some steps can be performed in other orders or simultaneously. Secondly, those skilled in the art should also be aware that the embodiments described in the specification are all preferred embodiments, and the actions and modules involved are not necessarily required by the embodiments of this specification.

[0285] In the above embodiments, the description of each embodiment has its own emphasis. For parts that are not described in detail in a certain embodiment, reference can be made to the relevant descriptions of other embodiments.

[0286] The preferred embodiments of this specification disclosed above are only used to help explain this specification. The optional embodiments do not describe all the details in detail, nor do they limit the invention to only the specific implementation methods described. Obviously, many modifications and changes can be made according to the content of the embodiments of this specification. This specification selects and specifically describes these embodiments in order to better explain the principles and practical applications of the embodiments of this specification, so that technicians in the relevant technical field can well understand and use this specification. This specification is only limited by the claims and their full scope and equivalents.

Claims

1. A commodity display method, characterized in that: include: Display a media content recommendation page, the media content recommendation page including a first cover and a second cover, wherein each of the first covers corresponds to a media content, each of the second covers corresponds to a product set, the product set includes at least two products, and the first cover is used to display a content details page of the corresponding media content; In response to a trigger operation on the second cover, a product collection page is displayed, and a first product information block of a first product in the product collection is displayed on the product collection page, wherein the first product information block includes a product information area and a first transaction control, wherein the product information area is used to display product information of a corresponding product, and the first transaction control is used to trade the first product; the product collection page is used to display a product information block of each product in the product collection, wherein each product information block is used to display product information of a corresponding product and trade the corresponding product; In response to a switch operation performed on the first product information block, a second product information block of a second product in the product collection is displayed on the product collection page.

2. The method according to claim 1, characterized in that After the product collection page is displayed in response to the trigger operation on the second cover, and the first product information block of the first product in the product collection is displayed on the product collection page, the method further includes: In response to a browsing completion event of the commodity set, a commodity recommendation page is displayed, on which recommended commodities determined based on the commodity set are displayed, and the browsing completion event is used to indicate completion of browsing of each commodity in the commodity set.

3. The method according to claim 2, characterized in that The displaying of a product recommendation page in response to the browsing completion event of the product set includes at least one of the following three items: In response to a switching event for the last product information block, displaying a product recommendation page; In response to a trigger event for a product recommendation control in the last product information block, displaying a product recommendation page; In response to a triggering event in which the dwell time on the last product information block exceeds a preset time threshold, a product recommendation page is displayed.

4. The method according to claim 2, characterized in that: The step of determining the recommended products includes at least one of the following three items: Determining a recommended product based on user behavior data of at least two products in the product set; Determining recommended products based on product attributes of at least two products in the product set; Determine a recommended product based on the evaluation information of at least two products in the product set.

5. The method according to any one of claims 1 to 4, characterized in that: The product information area of ​​the first product information block includes a media content area and a text content area, the media content area of ​​the first product information block displays first media content related to the first product, and the text content area of ​​the first product information block displays first text content related to the first product; After the product collection page is displayed in response to the trigger operation on the second cover, and the first product information block of the first product in the product collection is displayed on the product collection page, the method further includes: In response to a triggering operation on the first media content, displaying a content details page of a first published content related to the first commodity, the content details page including the first media content; and / or, In response to a triggering operation on the first text content, a product details page of the first product is displayed.

6. The method according to claim 5, characterized in that The media content area includes a media content switching control; After the product collection page is displayed in response to the trigger operation on the second cover, and the first product information block of the first product in the product collection is displayed on the product collection page, the method further includes: In response to a triggering operation on the media content switching control, second media content related to the first commodity is displayed in the media content area, and each media content corresponds to first published content related to the first commodity.

7. The method according to claim 5, characterized in that The first text content includes comment information of the first product, and the first product information block also includes a comment input control; After the product collection page is displayed in response to the trigger operation on the second cover, and the first product information block of the first product in the product collection is displayed on the product collection page, the method further includes: In response to a triggering operation on the comment input control, displaying the comment information of the first published content input in the text content area; and / or, In response to a trigger operation on the comment input control, the input comment information of the first product is displayed in the text content area.

8. The method according to claim 7, characterized in that The text content area of ​​the first product information block scrolls and displays a plurality of review information of the first product; After the product collection page is displayed in response to the trigger operation on the second cover, and the first product information block of the first product in the product collection is displayed on the product collection page, the method further includes: In response to a trigger operation for the first comment information, a product details page of the first product is displayed, and a comment display area of ​​the product details page and the first comment information displayed in the comment display area are located.

9. A commodity display device, characterized in that: include: A media content recommendation page display module is configured to display a media content recommendation page, wherein the media content recommendation page includes a first cover and a second cover, wherein each of the first covers corresponds to a media content, each of the second covers corresponds to a commodity set, the commodity set includes at least two commodities, and the first cover is used to display a content detail page of the corresponding media content; A first product information block display module is configured to display a product collection page in response to a trigger operation on the second cover, and display a first product information block of a first product in the product collection on the product collection page, wherein the first product information block includes a product information area and a first transaction control, wherein the product information area is used to display product information of a corresponding product, and the first transaction control is used to trade the first product; the product collection page is used to display a product information block of each product in the product collection, and each product information block is used to display product information of a corresponding product and trade the corresponding product; The second product information block display module is configured to display a second product information block of a second product in the product set on the product set page in response to a switching operation performed on the first product information block.

10. A computing device, characterized in that include: Memory and processor; The memory is used to store computer programs / instructions, and the processor is used to execute the computer programs / instructions. When the computer program / instructions are executed by the processor, the steps of the method according to any one of claims 1 to 8 are implemented.

11. A computer-readable storage medium, characterized in that: It stores a computer program / instruction, which implements the steps of the method described in any one of claims 1 to 8 when executed by a processor.

12. A computer program product, characterized in that The method comprises a computer program / instruction which, when executed by a processor, implements the steps of the method according to any one of claims 1 to 8.

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