Method for generating and displaying product introduction for travel product and program product

Abstract

One or more embodiments of the present specification provide a method for generating and displaying a product introduction for a travel product, and a program product. The method for generating the product introduction is applied to a travel service platform, and the method can comprise the steps that at least one part of intentional users of a target travel product are determined, and the target travel product corresponds to travel activities participated by at least two persons. According to the target travel product, generating a product introduction carrying feature information of the travelers and / or description of an added value provided for a special user, the feature information of the travelers indicating that at least a part of intentional users of the target travel product include the special user; the personal attribute of the special user meets a preset condition. And displaying the product introduction through a client of the travel service platform.

Description

Technical Field

[0001] One or more embodiments of the present specification relate to the field of Internet technology, and more particularly to a method and program product for generating and displaying exhibit introductions for travel products. Background Art

[0002] As living standards continue to improve, traveling has become the choice of more and more people. Many merchants have put travel products on the travel service platform, allowing users to browse and purchase these travel products through the travel service platform client.

[0003] When users choose travel products, they usually make decisions based on the product introduction of the travel products. At present, the product introductions of most travel products focus on the characteristics of the travel products themselves. For example, the product introduction is related to the theme / destination / attractions of the travel products, or is related to the special activities included in the travel products. However, these product introductions are often limited to the travel products themselves. In particular, some travel products involve travel activities involving at least two people. For such travel products, the product forms and marketing methods in related technologies are limited to the classification of the nature of the travel products themselves, which makes it difficult to fully meet the flexible and diverse psychological needs of users, and fails to fully consider the needs of users to interact with each other when at least two people travel, and fails to give full play to the added value and competitiveness that users may bring to travel products. Summary of the invention

[0004] In view of this, one or more embodiments of this specification provide the following technical solutions:

[0005] According to a first aspect of one or more embodiments of this specification, a method for generating a product introduction for a travel product is proposed, which is applied to a travel service platform, comprising:

[0006] Determine at least a portion of potential users of a target travel product, where the target travel product corresponds to a travel activity in which at least two people participate;

[0007] Generating a product introduction for the target travel product that carries the characteristic information of the companions and / or a description of the added value provided for the special user, wherein the characteristic information of the companions indicates that at least a portion of the intended users of the target travel product includes the special user, and the personal attributes of the special user meet the preset conditions;

[0008] The product introduction is displayed through the client of the travel service platform.

[0009] According to a second aspect of one or more embodiments of this specification, a method for displaying a product introduction for a travel product is proposed, which is applied to a client of a travel service platform, including:

[0010] Obtaining a product introduction of a target travel product, where the target travel product corresponds to a travel activity in which at least two people participate;

[0011] The product introduction is displayed, which includes characteristic information of companions and / or a description of the added value provided for special users, wherein the characteristic information of companions indicates that at least a portion of the potential users of the target travel product includes the special user, and the personal attributes of the special user meet preset conditions.

[0012] According to a third aspect of one or more embodiments of this specification, a service providing method for travel products is proposed, which is applied to a travel service platform, including:

[0013] Determine a special user, wherein the personal attributes of the special user meet a preset condition;

[0014] Sending a request message to the client of the special user, requesting the special user to provide the accompanying persons with relevant additional services based on the personal attributes during the process of participating in the travel activity corresponding to the target travel product;

[0015] A confirmation message for the request message is received from the client of the special user, and the confirmation message indicates that the special user agrees to provide the accompanying persons with relevant additional services based on the personal attributes during the travel activity corresponding to the target travel product.

[0016] According to a fourth aspect of one or more embodiments of this specification, a computer program product is proposed, comprising a computer program / instruction, which, when executed by a processor, implements the steps of the method described in the first aspect, the second aspect or the third aspect.

[0017] As can be seen from the above embodiments, this specification can identify at least a part of the intended users of the corresponding target travel product for travel activities participated by at least two people, so as to determine the special users whose personal attributes meet the preset conditions. Because the personal attributes of the special users are particular, they can provide added value to other peer users in the process of travel activities. Therefore, by transparently transmitting the above information related to the special users, the users can be attracted by the above special users in addition to being able to obtain the information of the target travel product itself, thereby stimulating the user's willingness to purchase the target travel product. At the same time, by mining the special users, the interactive needs of at least two people in specific travel activities can be flexibly met, so that users can provide more added value to each other during the travel activities, thereby greatly improving the user's travel experience. In addition, in some embodiments, the present invention also supports users to evaluate the special users after participating in the travel activities, so as to strengthen the cognition of the special users and more fully understand their provision of added value, so as to facilitate the subsequent optimization of other travel products or related travel activities. In short, the technical solution of this specification can achieve: users attract users before the trip, users serve users during the trip, and users evaluate users after the trip, thereby increasing the attractiveness of travel products and improving users' travel experience. BRIEF DESCRIPTION OF THE DRAWINGS

[0018] Figure 1 It is a schematic diagram of a system architecture on which a travel service platform relies provided by an exemplary embodiment.

[0019] Figure 2 It is a flowchart of a method for generating a product introduction for a travel product provided by an exemplary embodiment.

[0020] Figure 3 It is a schematic diagram of a personal attribute entry page provided by an exemplary embodiment.

[0021] Figure 4 It is a schematic diagram of a permission statement provided by an exemplary embodiment.

[0022] Figure 5 It is a schematic diagram of two forms of presentation of characteristic information of companions provided by an exemplary embodiment.

[0023] Figure 6 It is a schematic diagram of a product introduction including comprehensive evaluation information provided by an exemplary embodiment.

[0024] Figure 7 It is a schematic diagram of a communication request page provided by an exemplary embodiment.

[0025] Figure 8a It is a schematic diagram of a single chat session page provided by an exemplary embodiment.

[0026] Figure 8b It is a schematic diagram of a communication rejection page provided by an exemplary embodiment.

[0027] Figure 9a It is a schematic diagram of a group chat session provided by an exemplary embodiment.

[0028] Figure 9b It is a schematic diagram of another group chat session provided by an exemplary embodiment.

[0029] Fig.10 It is a flowchart of a method for displaying product introduction for travel products provided by an exemplary embodiment.

[0030] Fig.11 It is a flowchart of a method for transparently transmitting information on travel products provided by an exemplary embodiment.

[0031] Fig.12 It is a structural schematic diagram of a device provided by an exemplary embodiment.

[0032] Fig.13 It is a block diagram of a device for generating product introduction for travel products provided by an exemplary embodiment.

[0033] Fig.14 It is a block diagram of a device for displaying product introductions for travel products provided by an exemplary embodiment.

[0034] Fig.15 It is a block diagram of an information transparent transmission device for travel products provided by an exemplary embodiment. DETAILED DESCRIPTION

[0035] The user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for analysis, stored data, displayed data, etc.) involved in this manual are all information and data authorized by the user or fully authorized by all parties, and the collection, use and processing of relevant data must comply with the relevant laws, regulations and standards of relevant countries and regions, and provide corresponding operation entrances for users to choose to authorize or refuse.

[0036] Figure 1 FIG. 1 is a schematic diagram of a system architecture on which a travel service platform is based provided by an exemplary embodiment. Figure 1 As shown, the system architecture may include a server 11, a network 12, and several electronic devices, such as a PC (Personal Computer) 13, a mobile phone 14, and the like.

[0037] The server 11 may be a physical server including an independent host, or the server 11 may be a virtual server carried by a host cluster. During operation, the server 11 may run a program on the server side of the travel service platform to realize the service end of the travel service platform.

[0038] PC13 and mobile phone 14 are only some types of electronic devices that users can use. In fact, users can obviously also use electronic devices such as the following types: tablet devices, laptops, PDAs (Personal Digital Assistants), wearable devices (such as smart glasses, smart watches, etc.), etc., and one or more embodiments of this specification do not limit this. During operation, the electronic device can run the program on the client side of the travel service platform to implement the client of the travel service platform. Among them, the application program of the client of the above-mentioned travel service platform can be started and run on the electronic device. The program on the client side can be a native application installed on the electronic device, or the program on the client side can be a small program, a quick application or other similar forms. Of course, when using web page technologies such as HTML5 or similar, the relevant functions can be realized by the page displayed by the browser, and the browser here can be an independent browser application or a browser module embedded in some applications.

[0039] As for the network 12 for interaction between electronic devices such as PC 13 and mobile phone 14 and server 11, it is possible to select a wired or wireless network to achieve communication based on the communication mode supported by the corresponding electronic device, and this specification does not limit this. For example, PC 13 can support both wired and wireless communication, so it can use a wired or wireless network to achieve communication as needed, while mobile phone 14 usually only supports wireless communication, so it can use a wireless network to achieve communication.

[0040] The above-mentioned travel service platform may be targeted at merchants who sell travel products and buyers who purchase travel products. Merchants place travel products on the travel service platform so that buyers (hereinafter referred to as "users") can view, order, and use travel products on the client of the travel service platform. In related technologies, when users view travel products, they can usually only view product introductions of travel products (including image information and text information of travel products), and will choose their favorite travel products based on the product introductions. In the technical solution of this specification, it is hoped that more information, such as information related to special users described in this specification, can be transmitted to users to stimulate their willingness to purchase travel products, and further enhance the competitiveness of travel products.

[0041] The following will be combined Figure 2 , the technical solution of this specification is described in detail.

[0042] Figure 2 FIG. 1 is a flowchart of a method for generating a product introduction for a travel product provided by an exemplary embodiment, and the method is applied to a travel service platform. Figure 2 As shown, the method may include the following steps:

[0043] Step 202: determine at least a portion of potential users of a target travel product, where the target travel product corresponds to a travel activity in which at least two people participate.

[0044] After users order travel products through the travel service platform, their use process is actually participating in the corresponding travel activities. Some travel activities are participated by at least two people, such as group tours, study tours, etc.; other travel activities are participated by only one person, such as single-person hiking, single-person cycling, etc. The target travel product in this embodiment corresponds to the above-mentioned travel activities participated by at least two people.

[0045] Potential users can be understood as users who are willing to participate in travel activities corresponding to the target travel products, including but not limited to: users who have made reservations for the target travel products, users who have collected the target travel products, users who have paid deposits, users who have ordered in full, users who have received the target travel products as gifts, users who are eligible to receive the target travel products as gifts, etc. This instruction manual does not limit this.

[0046] Step 204, generating a product introduction for the target travel product that carries characteristic information of companions and / or a description of the added value provided for the special user, wherein the characteristic information of companions indicates that at least a portion of the intended users of the target travel product includes the special user, and the personal attributes of the special user meet preset conditions.

[0047] The personal attributes of a user refer to the characteristics or attributes possessed by an individual user, including but not limited to the user's basic information (such as name, age, occupation, educational background, etc.), preference information (such as hobbies, music taste, movie preferences, travel preferences, etc.), and health information. The preset conditions can be set by the merchant of the travel product or the travel service platform, such as the preset conditions are a special teacher in a middle school, a university professor, a doctor or a lawyer. In this embodiment, when the personal attributes of a certain intended user meet the preset conditions, the intended user can be confirmed as a special user. For example, assuming that the preset condition is a university teacher, then for intended user A and intended user B of the target travel product: if intended user A is a high school teacher and intended user B is a university professor, then it can be considered that intended user B meets the preset conditions, so intended user B is confirmed as a special user, and intended user A does not meet the above-mentioned preset conditions.

[0048] In one embodiment, the travel service platform needs to first obtain the personal attributes of the intended users, and then determine whether there are special users among the intended users based on the obtained personal attributes. The personal attributes of the intended users can be obtained in any of the following ways:

[0049] Method ①: Any user (including intended users) can enter their personal attributes during the account registration process on the travel service platform. When any user initiates an account registration operation on the client of the travel service platform, the client will send a display request for the account registration page to the travel service platform, and the display request carries a client identifier. In response to the display request, the travel service platform generates page data for the account registration page and sends the page data to the client corresponding to the client identifier. The client displays the account registration page to the user based on the received page data. The user can complete the entry of personal attributes on the account registration page. The travel service platform can obtain the user's personal attributes based on the information entered by the user on the account registration page.

[0050] In addition, users can also choose to supplement their personal attributes after completing account registration. For example, the account registration page only contains the user account and login password, and does not contain any items for filling in personal attributes. In this case, users can supplement their personal attributes at any time after completing account registration. Alternatively, if the items for filling in personal attributes on the account registration page are not mandatory, users can choose to enter their personal attributes during the account registration process, or they can choose to skip entering personal attributes during the account registration process and supplement their personal attributes at any time after completing account registration.

[0051] Method ②: Any user can actively enter personal attributes when placing an order for a target travel product on the client of the travel service platform, or a prompt message for entering personal attributes can be displayed to the user when the user places an order for a target travel product, and the prompt message is used to prompt the user to enter personal attributes. Regardless of whether the user actively enters or enters under the prompt, when the user initiates the operation of entering personal attributes on the client of the travel service platform, the client will send a display request for the personal attribute entry page to the travel service platform in response to the operation. After receiving the display request, the travel service platform generates page data for the personal attribute entry page, and returns the generated page data to the client that sent the display request (for the personal attribute entry page), so that the client can display the personal attribute entry page to the user based on the page data. Figure 3 FIG. 1 is a schematic diagram of a personal attribute entry page provided by an exemplary embodiment. Figure 3 As shown, the personal attribute entry page may include multiple filling items for personal attributes: age, occupation, education, skills, hobbies, and travel experience. Figure 3The personal attribute entry page shown is only an example, and the personal attribute entry page may also include filling items for other personal attributes. Those skilled in the art may set filling items for personal attributes by themselves, and this specification does not limit this.

[0052] Method ③: The travel service platform or the merchant of the target travel product can set an information entry task with an incentive, and the client of the travel service platform can display the information entry task to the intended user. The intended user can enter his or her personal attributes by performing the information entry task with an incentive, and obtain the corresponding incentive at the same time. Among them, the incentive may include: issuing virtual resources to the intended user when the intended user completes the information entry task, or providing the intended user with a preferential price for the target travel product. This method attracts users to enter their personal attributes by setting incentives, which effectively improves the user's enthusiasm for entering personal attributes.

[0053] Method ④: For some personal attributes, it is possible that the personal attributes entered by the intended user are summary attribute information (that is, the attribute information entered by the intended user for the first time is relatively brief). Especially when there are different levels of personal attributes of users, the travel service platform will not be able to determine the specific level of the intended user based on the summary attribute information, and thus cannot determine whether the intended user is a special user. For example, assume that the preset condition of a certain target travel product is that the rank is attending physician or above. If the intended user C is an associate chief physician, and the personal attribute he has entered is a doctor, which is summary attribute information, the travel service platform will not be able to determine whether the intended user C meets the preset conditions based on the summary attribute information of "doctor", that is, it cannot determine whether the intended user C is a special user.

[0054] At this time, the travel service platform can guide the intended user to further enter the corresponding detailed attribute information, and then determine the personal attributes of the intended user based on the general attribute information and the detailed attribute information. For example, the travel service platform can send a prompt message to the intended user C to enter the detailed attribute information, so that the intended user C enters the detailed attribute information of "deputy chief physician" under the instruction of the prompt message. In this way, the travel service platform can determine that the intended user C meets the preset conditions based on the general attribute information and the detailed attribute information, that is, the intended user C is a special user. Of course, it is also possible to guide the intended user to enter the detailed attribute information by setting incentives, etc., so as to enhance the enthusiasm of the intended user to enter the detailed attribute information.

[0055] This method helps to generate travel companion feature information corresponding to the user's personal attributes for other users to view by obtaining sufficient and clear user personal attributes, and then helps to attract other users to purchase target travel products by using clear and unambiguous travel companion feature information.

[0056] Method ⑤: The travel service platform can obtain the historical behavior data of the intended user, and mine and analyze the historical behavior data, and then generate the personal attributes of the intended user based on the analysis results. The historical behavior data may include at least one of the following: historical purchase records, historically published comment data, historically published user-generated content, historical activity participation data, and evaluation data for the intended user. Among them, the user-generated content published in history may include pictures / texts / videos and other content published by the user in history; the participation data of historical activities may include the historical scores or rankings of users participating in activities; the evaluation data for the intended user may include the evaluation of the user-generated content published by the intended user (such as the quality assessment of the photos published by the user), the evaluation of the performance of the intended user in the process of participating in the activity, etc. It should be emphasized that the historical behavior data may include all the behavior data of the intended user on the travel service platform or other platforms. For example, the intended user A once purchased a skiing travel product on the travel service platform, and after participating in the skiing travel activity, he published his participation experience of the skiing travel product on another social platform. Then, the purchase record of the skiing travel product by the intended user A and the published participation experience are all historical behavior data.

[0057] Since the historical behavior data of the intended user is strongly related to the intended user's travel preferences, skills and experience, that is, the historical behavior data can effectively reflect the intended user's travel experience in areas such as skiing, food, mountaineering, photography, etc., and the intended user with rich travel experience can provide additional help / guidance to other people traveling with him / her during the travel activities, therefore, by obtaining the intended user's personal attributes in the above manner, it is possible to determine whether the intended user is a special user based on the obtained personal attributes.

[0058] This embodiment provides a variety of ways to obtain personal attributes of intended users, which helps to meet the needs of different users, cover a wider range of user groups, and obtain personal attributes of users in different situations, which can effectively improve the reliability and accuracy of the obtained personal attributes.

[0059] It should be noted that the travel service platform may temporarily identify whether the user is a special user based on his or her personal attributes after determining that the user is a potential user; or, the travel service platform may have previously combined the user's personal attributes to identify whether the user is a certain type of special user (the certain type means that the user's personal attributes meet one or more preset conditions), and subsequently after determining that the user is a potential user, there is no need for temporary identification.

[0060] In one embodiment, in order to allow special users to exist among the intended users of the target travel product, the travel service platform can actively recruit special users so that the special users become intended users of the target travel product. That is, the travel service platform can identify whether the user is a special user of a certain type in advance based on the user's personal attributes, and then recruit the user to become an intended user. In this way, there is no need to temporarily identify whether the user is a special user after the user becomes an intended user. Specifically, the travel service platform or the merchant of the target travel product can pre-define the preset conditions for the target travel product. Then, the travel service platform determines the target recruitment user based on the personal attributes of the entered user, and the target recruitment user is a user whose personal attributes meet the preset conditions. For example, in the case where the target travel product is a summer group tour, the preset condition is a special grade middle school teacher or above. Then, the travel service platform can determine users with a special grade middle school teacher or above as target recruitment users based on the personal attributes of the entered user. Then, an intention invitation for the target travel product is sent to the determined target recruitment user, and the intention invitation is used to invite the target recruitment user to become an intended user of the target travel product. The above method belongs to sending an intention invitation to the target recruitment user in a directional manner.

[0061] In addition, you can also publicly release invitations for target travel products in an undirected manner to recruit potential target users. Potential target users refer to users whose personal attributes meet the preset conditions, but are missed or misjudged because the travel service platform or the merchant of the target travel product fails to collect complete and valid personal attributes in advance. In the case of public recruitment, regardless of whether the user's personal attributes meet the preset conditions, you can see the invitation for the target travel product, so that potential target users may actively respond to the invitation, thereby expanding the scope of recruitment and helping to recruit more special users. Combined with the above-mentioned example of summer group tours, if a user (a non-intended user) is a university professor, but the travel service platform misses the user, that is, the user is a potential target user. Then, after the travel service platform publicly releases the invitation for the target travel product, the user can choose to actively respond to the invitation to become an intended user of the target travel product.

[0062] Both of the above methods recruit users based on preset conditions. In addition, the travel service platform or the merchant of the target travel product may not predefine the preset conditions, but directly publish inquiry information such as "What professional skills do you have", "What is your occupation / identity", "What skill certificates / professional certificates have you obtained", "What are your hobbies", "What travel experiences have you had", so as to obtain the user's personal attributes based on the user's answer to the inquiry information. Then, the obtained personal attributes are screened to screen out valuable users (whose personal attributes meet the preset conditions), and an intention invitation is sent to the determined valuable users. Combined with the above-mentioned example of summer group tours, if the travel service platform publicly releases the inquiry information of "What professional skills do you have", the non-intended user P enters "first aid medical skills" for the inquiry information. Then, for the sake of student safety, the travel service platform can determine that the first aid medical skills of the non-intended user P are valuable (that is, the non-intended user P is a valuable user), and then send an intention invitation to the non-intended user P.

[0063] In this embodiment, the travel service platform or the merchant of the target travel product recruits users whose personal attributes meet the preset conditions in order to convert these users into intended users of the target travel product, thereby significantly increasing the probability that the intended users include special users. This will promote the inclusion of the characteristic information of the companions in the product introduction of the target travel product, so as to attract more non-intended users to purchase the target travel product based on the characteristic information of the companions.

[0064] In one embodiment, the travel service platform can motivate the target recruiting user or potential target user to accept the intention invitation through an incentive operation. Accepting the intention invitation can be understood as the target recruiting user or potential target user becoming the intended user of the target travel product through the intention invitation. When confirming that the target recruiting user or potential target user accepts the intention invitation, the travel service platform can perform an incentive operation for the target recruiting user or potential target user, such as setting the purchase price of the target travel product to a preferential price, so that the target recruiting user or potential target user can purchase the target travel product at a preferential price. Alternatively, after the target recruiting user or potential target user becomes the intended user of the target travel product, a preset number of virtual resources are issued to it. The virtual resources can be virtual goods such as virtual currency and coupons, or membership rights such as accumulated travel mileage and upgrade qualifications. The above method can greatly enhance the enthusiasm and possibility of the target recruiting user or potential target user to accept the intention invitation, thereby enhancing the probability of including special users among the intended users of the target travel product.

[0065] In one embodiment, the user's personal attributes themselves have many dimensions, so the preset conditions for personal attributes can also be subdivided into preset conditions on multiple specified dimensions. The specified dimensions of this specification can be any one or more dimensions, such as identity, occupation, profession, skills, hobbies, travel experience, etc. There are multiple possible values ​​for each specified dimension, some values ​​indicate that the corresponding user can provide additional services or added value to other users, and other values ​​indicate that the corresponding user cannot provide additional services or added value to other users. The preset condition is: the value is required to be the former. For example: if the preset condition of the identity dimension is set to university professor, this requires that the identity of the user who can provide added value must reach or exceed the university professor. Of course, the preset condition of the identity dimension can also be set to other identities as needed. If the preset condition of the occupation dimension is set to doctor / lawyer, this requires that the occupation of the user who can provide added value must be doctor / lawyer. Of course, the preset condition of the occupation dimension can also be set to other occupations as needed. If the preset condition of the professional dimension is set to English Level 8, this requires that the user who can provide added value must reach or exceed English Level 8. Of course, the preset condition of the professional dimension can also be set to other majors and / or other professional levels as needed. If the preset condition of the skill dimension is set to possess the skill of emergency medical assistance, this requires that the user who can provide added value must at least possess the skill of emergency medical assistance. Of course, the preset condition of the skill dimension can also be set to other skills as needed. If the preset condition of the hobby dimension is set to football fan, this requires that the user who can provide added value must be a football fan. Of course, the preset condition of the hobby dimension can also be set to other hobbies as needed. If the preset condition of the travel experience dimension is set to hold an intermediate skiing certificate, this requires that the user who can provide added value must hold an intermediate skiing certificate or an advanced skiing certificate. Of course, the preset condition of the travel experience dimension can also be set to other travel experience as needed.

[0066] For different target travel products, the preset conditions and the specified dimensions to which the preset conditions belong may be different. The following details how to determine the preset conditions and / or the specified dimensions to which the preset conditions belong for any target travel product:

[0067] First: The travel service platform can determine the preset conditions for the target travel product and / or the designated dimensions to which the preset conditions belong based on the customized information. The customized information can be generated by the travel service platform or the merchant of the target travel product. The customized information is not static. The travel service platform or the merchant of the target travel product can update the customized information based on the development of the industry, and then update the preset conditions for the target travel product and / or the designated dimensions to which the preset conditions belong. This method helps to flexibly meet the personalized needs of the merchants of the target travel product by customizing the preset conditions and / or the designated dimensions to which the preset conditions belong, so that the customized designated dimensions and preset conditions can better adapt to the target travel product.

[0068] Second, the travel service platform can collect personal attributes of potential users of the target travel product, and mine the preset conditions and / or the specified dimensions to which the preset conditions belong for the target travel product from the collected personal attributes. For example, Table 1 provides the collected personal attributes of three potential users:

[0069] Intended users Personal attributes Blackie Male, 35 years old, doctor, skiing hobby Xiaomei Female, 24 years old, English level 8 Little Yellow Female, 40 years old, photographer

[0070] Table 1

[0071] Assume that Xiao Hei, Xiao Mei, and Xiao Huang are all potential users of the target travel product a, and the target travel product a corresponds to a travel activity of skiing abroad. Then, according to the personal attributes shown in Table 1, it can be determined that Xiao Hei's interest in skiing and his occupation as a doctor are valuable information, which indicates that Xiao Hei has skiing experience and can provide emergency medical assistance. Therefore, the preset conditions for the target travel product a can be mined from Xiao Hei's personal attributes, including doctor, skiing experience, and the designated dimension to which the preset condition "doctor" belongs is occupation, and the designated dimension to which the preset condition "having skiing experience" belongs is hobby. Similarly, it can be determined that Xiao Mei's English level 8 is valuable information, which indicates that Xiao Mei can provide translation skills during the trip. Therefore, it can be mined from Xiao Mei's personal attributes that the preset conditions for the target travel product a are English major or English level at or above CET-6, and the designated dimension to which the preset condition "English major" belongs is major, and the designated dimension to which the preset condition "English level at or above CET-6" belongs is skills. And it is determined that Xiao Huang's occupation as a photographer is valuable information, which indicates that Xiao Huang is capable of taking high-quality skiing photos for other travelers. Therefore, it can be determined from Xiao Huang's personal attributes that the preset condition for the target travel product a is photographer, and the specified dimension to which the preset condition belongs is occupation.

[0072] In summary, after mining, it can be determined that the designated dimensions for the target travel product a include occupation, hobby, skill, and major. Among them, the preset condition corresponding to the occupation dimension is photographer or doctor, the preset condition corresponding to the hobby dimension is skiing experience, the preset condition corresponding to the skill dimension is emergency medical rescue skills or English level at or above CET-6, and the preset condition corresponding to the major dimension is English major or photography major. This method mines the preset conditions and / or the designated dimensions to which the preset conditions belong from the personal attributes of the intended user, which helps to further expand the scope of the designated dimensions and preset conditions, thereby generating richer characteristic information of the peers.

[0073] Third: the historical data maintained by the travel service platform can be statistically analyzed to dig out the preset conditions and / or the designated dimensions to which the preset conditions belong that are suitable for the target travel products. The historical data may include: the historical preset conditions of each target travel product, the historical designated dimensions to which the historical preset conditions belong, and the historical sales records. Usually, the historical data can be statistically analyzed with the help of data analysis tools such as large models to determine the impact of each historical designated dimension and historical preset condition on the historical sales of the target travel product. According to the analysis results, the historical designated dimensions and historical preset conditions that have a positive impact on the sales of the target travel product are retained, and the historical designated dimensions and historical preset conditions that have a negative impact on the sales of the target travel product are filtered out. This method determines the preset conditions and / or the designated dimensions to which the preset conditions belong that are suitable for the target travel product by performing statistical analysis on a large amount of historical data, which helps to dig out hidden designated dimensions and / or preset conditions from massive historical data, thereby determining more reasonable and accurate designated dimensions and / or preset conditions.

[0074] In one embodiment, the specified dimension may include at least one of the following: identity, occupation, profession, skill, hobby, and travel experience.

[0075] The above content mainly describes how to obtain the personal attributes of the user, how to determine the preset conditions for the target travel product and / or the specified dimensions to which the preset conditions belong, and how to determine the process of special users based on the personal attributes of the intended users. In this specification, when the travel service platform determines that the intended users of the target travel product include special users, a product introduction carrying the characteristic information of the companions and / or the description of the added value provided for the special users can be generated for the target travel product. Among them, the characteristic information of the companions indicates that the intended users of the target travel product include special users. The description of the added value provided for special users can include the professional skills of the special users themselves or the help / services that the special users can provide to others. In combination with the aforementioned "Xiaomei-English Level 8" embodiment, the description of "Xiaomei holds an English Level 8 certificate and can provide translation assistance during the journey" can be added to the product introduction, which describes the added value that Xiaomei can provide to other users during the travel activities.

[0076] In one embodiment, since the peer characteristic information and / or the description of the additional value provided for the special user are included in the product introduction, and the product introduction will be displayed to other users, before generating the product introduction carrying the peer characteristic information and / or the description of the additional value provided for the special user, it is necessary to obtain the permission of the special user for publicly displaying the peer characteristic information and / or the description of the additional value provided for the special user. Figure 4 FIG. 1 is a schematic diagram of a permission statement provided by an exemplary embodiment. Figure 4 As shown, the permission statement is displayed in the form of a pop-up window, which includes "Do you agree to publicly display information corresponding to your personal attributes" and consent controls and rejection controls. If the special user agrees to public display (the case of triggering the consent control), a product introduction can be generated that carries the characteristic information of the companions and / or a description of the added value provided to the special user. If the special user refuses public display (the case of triggering the rejection control), the travel service platform can record the preset conditions and / or the specified dimensions to which the preset conditions belong that are determined based on the personal attributes of the special user, and store the recorded information for use in determining the preset conditions and / or the specified dimensions to which the preset conditions belong for other similar / identical travel products.

[0077] When any potential user enters personal attributes, a permission statement can be sent to the potential user. In this case, if the potential user agrees to publicly display the characteristic information of the peers and / or the description of the added value provided for the special user, then after the potential user is determined to be a special user, it is assumed that the permission of the special user has been obtained. After determining that a particular potential user is a special user, a permission statement can also be sent to the special user to seek his or her consent to publicly display the characteristic information of the peers and / or the description of the added value provided for the special user.

[0078] Step 206: Display the product introduction via the client of the travel service platform.

[0079] When the product introduction includes the characteristic information of the companions, when the product introduction is displayed on the client of the travel service platform, the characteristic information of the companions may be presented in the form of a label or in other forms such as text. Figure 5 FIG. 1 is a schematic diagram showing two forms of presentation of the characteristic information of the traveling companions according to an exemplary embodiment. Figure 5 , assuming that the target travel product is a summer camp, and the preset condition is a special-grade middle school teacher or above. Then, when the identity or occupation of a potential user is a university professor, the potential user can be determined to be a special user. Then a product introduction with the characteristic information of the companions is generated. Figure 5 The schematic diagram on the left shows that the characteristic information of the companions is presented as a label of "university professor". The schematic diagram on the right shows that the characteristic information of the companions is presented as the text "There is a university professor accompanying you on this trip, and you will have the opportunity to meet the university professor". Those skilled in the art can set the presentation form of the characteristic information of the companions according to actual needs, and this manual does not limit this. Similarly, the description of the added value provided for special users can also be expressed through Figure 5 The form shown is shown here and will not be described in detail here. Figure 5 By displaying the characteristics of the companions and / or the description of the added value provided for special users in the product introduction, non-intentional users can learn when browsing the target travel product that if they participate in the target travel product, they will have the opportunity to meet university professors and have the opportunity to communicate with university professors during the trip about topics such as learning methods, learning resources, professional interests, and professional choices. This greatly enhances the attractiveness of the target travel product to non-intentional users and helps stimulate non-intentional users' willingness to purchase the target travel product.

[0080] In the above embodiment, for the target travel product corresponding to the travel activity participated by at least two people, the intended user of the corresponding target travel product can be identified to determine the special user whose personal attributes meet the preset conditions. Due to the particularity of the personal attributes of the special user, it can provide additional value to other peer users during the travel activity. Therefore, by transparently transmitting the above information related to the special user, the user can not only obtain the information of the target travel product itself, but also be attracted by the above special user, thereby stimulating the user's willingness to purchase the target travel product. It can be seen that the present specification scheme improves the overall value of the target travel product through the added value provided by the special user, can flexibly meet the interactive needs between users in the case of multi-person travel, so that users can provide more value to each other during the travel activity, thereby greatly improving the competitiveness of the target travel product. In addition, by displaying the information related to the special user in the product introduction of the target travel product, it can avoid the user's doubts about the effect of the corresponding travel activity, thereby improving the user's selection efficiency and accuracy of the travel product, so that the user can choose a travel product that is more suitable for him to travel.

[0081] The following are several examples to further illustrate that this instruction manual solution can enhance the added value, attractiveness and competitiveness of the target travel products.

[0082] Example 1: For target travel products such as plateau travel, if the product description contains information about the characteristics of the companions, such as "doctor" or "with emergency medical rescue skills", non-intentional users can ensure that their physical condition during the trip is guaranteed. This significantly increases the attractiveness of the target travel product to non-intentional users, especially the elderly, pregnant women, or other users who are worried about physical discomfort during the trip.

[0083] Example 2: If there is a special user among the intended users, and this special user is a lawyer, he can professionally handle dining disputes, store shopping disputes, etc. that may be encountered during the trip. By displaying the characteristic information of the companions corresponding to this special user in the product introduction, it is helpful to let non-intended users know that there are legal professionals traveling with them, and they can get help from legal professionals when necessary. In addition, some non-intended users may be facing legal disputes or need to consult a lawyer. In this case, displaying the characteristic information of the companions corresponding to the special user, the lawyer, in the product introduction can effectively enhance the attractiveness of the target travel product to the aforementioned non-intended users and increase the purchase intention of these non-intended users.

[0084] Example 3: If a special user among the potential users meets the preset conditions in the specified dimension of hobbies, for example, the special user is an art lover such as painting and music, a board game lover or a football fan, then the characteristic information of the companions corresponding to the special user will be displayed in the product introduction. This can be used to attract non-intended users with the same hobbies, so that these non-intended users can clearly know that there are companions with common topics during the journey, thereby stimulating these non-intended users' interest in purchasing the target travel product.

[0085] Example 4: If a special user among the potential users meets the preset conditions in the specified dimension of travel experience, for example, the special user has corresponding travel experience / experience level / level certificate in any of skiing, mountaineering, food or photography, then displaying the characteristic information of the special user's companions in the product introduction can make it clear to non-intent users that they can obtain corresponding guidance or experience sharing from the special user during the trip, thereby attracting non-intent users to purchase the target travel product.

[0086] In one embodiment, a single target travel product may correspond to multiple travel activities. For example, the target travel product of summer group tour can be put on the travel service platform every summer vacation, and the corresponding travel activities may include travel activities in this year's summer vacation (i.e., "this travel activity"), as well as travel activities in each summer vacation in the past. Then, after the current travel activity of the target travel product ends, the travel service platform can obtain the evaluation made by other participating users of the target travel product on the performance of the special user in this travel activity, and the evaluation is called "current single evaluation". For example, after the end of this travel activity, the travel service platform can issue evaluation prompt information to the aforementioned other participating users to prompt other participating users to evaluate the performance of the special user in this travel activity. The evaluation forms include but are not limited to: likes, scoring, text evaluation, etc. If there are multiple special users in this travel activity, the current single evaluations for the multiple special users can be obtained separately.

[0087] If this travel activity is the first travel activity that the special user participates in, then comprehensive evaluation information for the special user may be generated based on the current single evaluation for the special user.

[0088] If this travel activity is not the first travel activity that the special user has participated in, that is, the same special user has participated in historical travel activities, then the historical single evaluation for the same special user in each historical travel activity can also be obtained. The historical single evaluation corresponding to any historical travel activity can be understood as the evaluation made by other participants in any historical travel activity on the performance of the special user in any historical travel activity. It should be emphasized that the "historical travel activities" in this embodiment include historical travel activities corresponding to the same target travel product (such as the aforementioned travel activities in each summer vacation of the past year), as well as travel activities of other target travel products in which the same special user has participated. Furthermore, it can be selected to generate comprehensive evaluation information for the same special user based on the current single evaluation and historical single evaluation for the same special user. Alternatively, it is selected to generate corresponding comprehensive evaluation information based on the historical single evaluation obtained for the same special user.

[0089] In this embodiment, by collecting the evaluations of other participants of the target travel product on the performance of the special user in the corresponding travel activities, and generating comprehensive evaluation information for the special user based on the collected evaluations, it is helpful for the travel service platform or the merchant of the target travel product to understand the satisfaction of other participants with the special user, and identify areas for improvement, thereby screening high-quality special users to further optimize the target travel product.

[0090] In one embodiment, when any special user is confirmed as a high-quality special user based on the comprehensive evaluation information, the comprehensive evaluation information for the special user can be added to the product introduction, so that when the special user becomes an intended user of a target travel product again, the comprehensive evaluation information in the product introduction can be used to further attract other non-intended users to place orders for the target travel product. For example, if the comprehensive evaluation information for the special user lawyer "Xiao Shuai" shows that more than 85% of other participants like it, then Xiao Shuai can be confirmed as a high-quality special user, and the comprehensive evaluation information for Xiao Shuai can be added to the product introduction, such as adding the text content "Recently, lawyer Xiao Shuai has received favorable comments from more than 85% of users" in the product introduction. See Figure 6 Then, through the comprehensive evaluation information in the product introduction, non-intended users can know that if they order the target travel product, not only will there be a lawyer to help protect their rights during the trip, but the lawyer's professional level is also high. That is, non-intended users can further understand the specific capabilities of special users. In this way, the attractiveness of the target travel product to non-intended users can be further enhanced.

[0091] In addition, if any special user is confirmed to be a high-quality special user, an incentive matching the current single evaluation or comprehensive evaluation information can be issued to the special user. For example, a certain amount of virtual resources can be issued to the special user or a certain amount of travel product price discount can be provided to the special user. In this way, high-quality special users can be encouraged to continue to participate in travel activities corresponding to the target travel product, thereby attracting more non-intended users to purchase the target travel product based on the characteristic information and / or comprehensive evaluation information of the companions corresponding to the special user.

[0092] In one embodiment, in order to facilitate communication and exchange between intended users, a single chat session and / or a group chat session may be created between a special user and other intended users of the target travel product. For example, other intended users may send a communication request to the special user, and the communication request may carry the self-introduction of other intended users and the communication intention. If the special user agrees to the communication request, a single chat session may be created between the special user and the intended user who initiated the communication request. Figure 7 FIG. 1 is a schematic diagram of a communication request page provided by an exemplary embodiment. Figure 7 As shown, the special user Xiaobai and other potential user Xiaohong both participated in the travel activity corresponding to the target travel product a. The special user Xiaobai (a university professor) received a communication request from another potential user Xiaohong. The communication request page shows Xiaohong's self-introduction and communication intention: I am your fellow traveler Xiaohong, and I would like to ask you questions related to choosing a university major. The communication request page also contains consent controls and rejection controls. If Xiaobai triggers the consent control, he will jump to the single chat session page with Xiaohong (see Figure 8a ). The single chat session page is created by the travel service platform in response to Xiaobai's triggering operation on the consent control. If Xiaobai triggers the rejection control, the single chat session page between Xiaobai and Xiaohong will not be created, and a prompt message that the other party refuses to communicate will be displayed in Xiaohong's corresponding client (see Figure 8b ). The travel service platform can also create group chat sessions between special users and other interested users. Figure 9a , the name of the group chat session is "xx Summer Tour Exchange Group". Because the special user Xiaobai is a university professor, he is able to provide other potential users (such as Xiaohong and Xiaolu) with additional services based on their personal attributes, such as university major recommendation services. By creating a group chat session between the special user and other potential users, it is convenient for the special user to communicate with other potential users in a unified manner in the group chat session, avoiding the special user from repeatedly switching to single chat sessions, and improving the convenience of user operations.

[0093] Of course, you can also ask the special user for permission for interactive communication in advance. If the special user agrees to communicate online with other intended users, you can create a single chat session and / or a group chat session in the above manner. If the special user refuses to communicate online with other intended users, you can prohibit other intended users from initiating communication requests (for example, displaying the message "Cannot initiate chat" on the client corresponding to other intended users, and prohibiting the creation of a group chat session containing the special user).

[0094] In addition, among the potential users of the target travel product, there may be multiple potential users with the same or similar personal attributes. For example, among the potential users of the target travel product, there are multiple board game enthusiasts and multiple photography masters. Then, corresponding group chat sessions can be created for these multiple potential users with the same or similar personal attributes, that is, a "board game group" can be created for multiple board game enthusiasts, and a "photography exchange group" can be created for multiple photography masters. Figure 9b FIG. 1 is a schematic diagram of a group chat session page of a board game group provided by an exemplary embodiment. Figure 9b As shown, potential users who like board games can exchange board game dynamics in the group. In this way, multiple potential users with the same or similar personal attributes can communicate and interact in the group chat session, thereby improving the gaming experience of the potential users during the journey.

[0095] Fig.10 FIG. 1 is a flowchart of a method for displaying product introductions for travel products provided by an exemplary embodiment. The method can be applied to a client of a travel service platform. Fig.10 As shown, the method may include the following steps:

[0096] Step 1002, obtaining a product introduction of a target travel product, where the target travel product corresponds to a travel activity in which at least two people participate.

[0097] For more information about this step, please refer to Figure 2 The embodiments shown will not be described in detail here.

[0098] Step 1004, displaying the product introduction, which includes characteristic information of companions and / or a description of the added value provided for special users, wherein the characteristic information of companions indicates that at least a portion of the intended users of the target travel product includes the special user, and the personal attributes of the special user meet preset conditions.

[0099] For more information about this step, please refer to Figure 2 and Figure 5 The embodiments shown will not be described in detail here.

[0100] In one embodiment, comprehensive evaluation information for at least one intended user may also be displayed. The reference information used for evaluation to generate the comprehensive evaluation information includes: when at least one intended user has participated in a historical travel activity, the historical single evaluation made by other participants of the historical travel activity on the performance of the at least one intended user in the corresponding historical travel activity. The process of generating comprehensive evaluation information for any intended user is similar to the process of generating comprehensive evaluation information for a special user, and the display method of the comprehensive evaluation information can refer to Figure 6 The embodiments shown will not be described in detail here.

[0101] In one embodiment, the conversation interface of the single chat session and / or group chat session created by the travel service platform can be displayed for interactive communication between the intended users of the target travel product. Among them, the single chat session may include: a conversation created between a special user and other intended users of the target travel product. The specific creation process of the single chat session can be found in Figure 8a The illustrated embodiment will not be described in detail here. The group chat session may include: a session created between a special user and other potential users of the target travel product, and / or a session created for multiple potential users with the same or similar personal attributes. For specific group chat sessions, see Figure 9a , Figure 9b The embodiments shown will not be described in detail here.

[0102] Fig.10 The embodiment shown describes the specific implementation process of the solution of this specification from the perspective of the client of the travel service platform. Figure 2 The illustrated embodiment corresponds to the technical solution based on the perspective of the travel service platform, and the solution in this specification realizes a complete interactive process by the client of the travel service platform cooperating with the travel service platform. Figure 2 All descriptions related to the travel service platform in the process of determining potential users, generating product introductions, etc. in the illustrated embodiment are also applicable to Fig.10 The illustrated embodiments will not be described in detail here.

[0103] Based on the inventive concept of the aforementioned embodiment, this specification also proposes a service providing method for travel products, which can be applied to the travel service platform. Fig.11 , the service providing method may include the following steps:

[0104] Step 1102: determine a special user, where the personal attributes of the special user meet a preset condition.

[0105] The special users, personal attributes and preset conditions involved in this step can be found in Figure 2The embodiment shown is not described here in detail. The travel service platform can collect the personal attributes entered by all users and determine the special users based on the collected personal attributes. In addition, when the user has entered the general attribute information, the user can be guided to enter the detailed attribute information to accurately determine whether the user is a special user based on the general attribute information and the detailed attribute information.

[0106] Step 1104, sending a request message to the client of the special user, requesting the special user to provide relevant additional services based on the personal attributes to fellow travelers during the process of participating in the travel activity corresponding to the target travel product.

[0107] After confirming the special user, the travel service platform can send a request message to the client of the special user. The request message is used to request the special user to provide relevant additional services based on personal attributes to fellow travelers during the travel activities corresponding to the target travel product. Relevant additional services can be understood as services that special users can implement / provide based on their personal attributes, including but not limited to: communication and consulting services (such as lawyers, doctors, etc. can provide professional consulting services), joint activity participation services (such as board game enthusiasts can provide services for participating in board games together during the trip), experience guidance services, assistance services (such as assistance in translation), etc.

[0108] Step 1106, receiving a confirmation message for the request message from the client of the special user, the confirmation message indicating that the special user agrees to provide relevant additional services based on the personal attributes to fellow travelers during the travel activity corresponding to the target travel product.

[0109] Travel service platforms or merchants of target travel products can attract special users to agree to the above request messages by issuing incentives to special users. In addition, some special users may have publicity needs, for example, lawyers may need to promote their business capabilities to obtain case resources, and photographers may need to promote their photography achievements to increase their popularity. In this case, if the special user agrees to the above request message, he or she can promote himself or herself by providing relevant additional services to other users during the travel activities.

[0110] After the travel service platform receives a confirmation message for the request message from the client of the special user, the travel service platform can transparently transmit to the intended user of the target travel product the relevant additional services that the special user can provide, or transparently transmit relevant information that the personal attributes of the special user meet the preset conditions. Figure 2 , Fig.10The embodiment shown is to add the characteristic information of the companions and / or the description of the added value provided for the special user to the product introduction of the target travel product. Of course, those skilled in the art can also transmit information through other means, for example, after the special user becomes the intended user of the target travel product, push the relevant information to other intended users of the target travel product, reminding other intended users that there is a special user in the travel activity corresponding to the target travel product, and that the special user can provide related additional services or the personal attributes of the special user meet the preset conditions. This specification does not limit the specific information transmission method.

[0111] After obtaining the consent of the special user, this embodiment transmits the relevant information of the special user to other users. On the one hand, it helps to help the special user to carry out a certain degree of publicity, and on the other hand, it helps to explore and release the added value of the special user, thereby making the target travel product more attractive.

[0112] It should be noted that Fig.11 The embodiment shown is similar to the aforementioned embodiment such as Figure 2 , Fig.10 The embodiments shown in the examples are consistent in overall design concept, but there are some differences in the description angles, which does not affect the realization of the processes of determining special users, defining preset conditions and specified dimensions, and generating and displaying product introductions. Figure 2 , Fig.10 The contents described in the embodiments are also applicable to Fig.11 The embodiments shown will not be described in detail here.

[0113] In summary, this specification can identify at least a part of the intended users of the corresponding target travel product for travel activities participated by at least two people, so as to determine the special users whose personal attributes meet the preset conditions. Due to the particularity of the personal attributes of the special users, they can provide additional value to other fellow users during the travel activities. Therefore, by transparently transmitting the above information related to the special users, the users can not only obtain the information of the target travel product itself, but also be attracted by the above special users, thereby stimulating the users' willingness to purchase the target travel products. At the same time, by mining the special users, the interactive needs of at least two people in specific travel activities can be flexibly met, so that users can provide more added value to each other during the travel activities, thereby greatly improving the user's travel experience. In addition, in some embodiments, the present invention supports users to evaluate special users after participating in travel activities, so as to strengthen the cognition of special users and more fully understand their provision of added value, so as to facilitate the subsequent optimization of other travel products or related travel activities. In short, the technical solution of this specification can be realized: users attract users before the trip, users serve users during the trip, and users evaluate users after the trip, so as to improve the attractiveness of travel products and enhance the user's travel experience.

[0114] Fig.12 is a schematic structural diagram of a device provided by an exemplary embodiment. Fig.12 At the hardware level, the device includes a processor 1202, an internal bus 1204, a network interface 1206, a memory 1208, and a non-volatile memory 1210, and may also include hardware required for other functions. One or more embodiments of this specification may be implemented based on software, such as the processor 1202 reading the corresponding computer program from the non-volatile memory 1210 into the memory 1208 and then running it. Of course, in addition to the software implementation, one or more embodiments of this specification do not exclude other implementations, such as logic devices or a combination of software and hardware, etc., that is, the execution subject of the following processing flow is not limited to each logic unit, but can also be hardware or logic devices.

[0115] Please refer to Fig.13 , the device for generating product introduction for travel products can be applied to Fig.12 The device shown is specifically applied to a travel service platform to implement the technical solution of this specification. The device for generating product introductions for travel products may include: a potential user determination unit 1301, a generation unit 1302, and a sending unit 1303.

[0116] The potential user determination unit 1301 is configured to determine at least a part of the potential users of a target travel product, where the target travel product corresponds to a travel activity in which at least two people participate.

[0117] The generation unit 1302 is configured to generate a product introduction for the target travel product that carries characteristic information of companions and / or a description of added value provided for special users, wherein the characteristic information of companions indicates that at least a part of the intended users of the target travel product includes the special user, and the personal attributes of the special user meet preset conditions.

[0118] The sending unit 1303 is configured to display the product introduction through the client of the travel service platform.

[0119] Optionally, personal attributes of the intended user are obtained in at least one of the following ways to determine whether the intended user is a special user: obtaining personal attributes entered by the intended user during account registration on the travel service platform or supplemented after account registration is completed; obtaining personal attributes entered actively or under prompt when the intended user places an order for the target travel product; obtaining personal attributes entered by the intended user when performing an information entry task with an incentive; if the personal attributes entered by the intended user are general attribute information, guiding the user to further enter corresponding detailed attribute information to determine the personal attributes of the intended user based on the general attribute information and the detailed attribute information; obtaining the historical behavior data of the intended user, and generating the personal attributes based on the historical behavior data; wherein the historical behavior data includes at least one of the following: historical purchase records, historically published comment data, historically published user-generated content, historical activity participation data, and evaluation data for the intended user.

[0120] Optionally, the device further comprises:

[0121] The recruiting unit 1304 is configured to determine the target recruiting users whose corresponding personal attributes meet the preset conditions, and send an invitation of intention for the target travel product to the determined target recruiting users; and / or, publicly publish an invitation of intention for the target travel product in an undirected manner to recruit potential target users whose corresponding personal attributes meet the preset conditions.

[0122] Optionally, the device further comprises:

[0123] The incentive unit 1305 is configured to perform an incentive operation on the target recruitment user or the potential target user when the target recruitment user or the potential target user becomes an intended user of the target travel product based on the intended invitation; wherein the incentive operation includes: setting the purchase price of the target travel product to a preferential price, and / or issuing a preset number of virtual resources after the order is completed.

[0124] Optionally, the preset conditions and / or the specified dimensions of the preset conditions for the target travel product are determined in any of the following ways: determining the specified dimensions and / or the preset conditions based on custom information, the custom information being generated by the travel service platform or the merchant of the target travel product; collecting personal attributes of potential users of the target travel product, and mining the specified dimensions and / or the preset conditions from the collected personal attributes; performing statistical analysis on historical data maintained by the travel service platform to mine the specified dimensions and / or preset conditions that are suitable for the target travel product.

[0125] Optionally, the designated dimension includes at least one of the following: identity, occupation, profession, skills, hobbies, and travel experience.

[0126] Optionally, the generation unit 1302 is specifically used to: upon confirming that the permission of the special user for publicly displaying the peer characteristic information and / or the description of the added value provided for the special user has been obtained, generate a product introduction carrying the peer characteristic information and / or the description of the added value provided for the special user.

[0127] Optionally, the device further comprises:

[0128] The evaluation unit 1306 is configured to obtain the current single evaluation made by other participating users of the target travel product on the performance of the special user in the corresponding travel activity; based on the obtained current single evaluation and / or the historical single evaluation of the special user, generate comprehensive evaluation information for the special user; wherein the historical single evaluation includes: in the case where the special user has participated in historical travel activities, the evaluation made by other participants of the historical travel activities on the performance of the special user in the corresponding historical travel activities.

[0129] Optionally, the device further comprises:

[0130] The adding unit 1307 is configured to add the comprehensive evaluation information to the product introduction; and / or to issue an incentive to the special user that matches the current single evaluation and / or the comprehensive evaluation information.

[0131] Optionally, the device further comprises:

[0132] The session creation unit 1308 is configured to create a single chat session and / or a group chat session between the special user and other potential users of the target travel product; and / or, to create corresponding group chat sessions for multiple potential users with the same or similar personal attributes.

[0133] Please refer to Fig.14 , a device for displaying product introductions for travel products can be used for example Fig.12 The device shown is specifically a client for a travel service platform to implement the technical solution of this specification. The device for displaying product introductions for travel products may include: a product introduction acquisition unit 1401 and a display unit 1402. Among them,

[0134] The product introduction acquisition unit 1401 is configured to acquire a product introduction of a target travel product, where the target travel product corresponds to a travel activity in which at least two people participate.

[0135] The display unit 1402 is configured to display the product introduction, which includes characteristic information of companions and / or a description of added value provided for special users, wherein the characteristic information of companions indicates that at least a part of the intended users of the target travel product includes the special user, and the personal attributes of the special user meet preset conditions.

[0136] Optionally, the device further comprises:

[0137] The comprehensive evaluation information display unit 1403 is configured to display comprehensive evaluation information for the at least one intended user; wherein, the reference information used for evaluation to generate the comprehensive evaluation information includes: when the at least one intended user has participated in a historical travel activity, a historical single evaluation made by other participants of the historical travel activity on the performance of the at least one intended user in the corresponding historical travel activity.

[0138] Optionally, the device further comprises:

[0139] The conversation display unit 1404 is configured to display the conversation interface of the one-on-one chat conversation and / or the group chat conversation created by the travel service platform for communication between the intended users of the target travel product; wherein the one-on-one chat conversation includes: a conversation created between the special user and other intended users of the target travel product; the group chat conversation includes: a conversation created between the special user and other intended users of the target travel product, and / or a conversation created for multiple intended users with the same or similar personal attributes.

[0140] Please refer to Fig.15The service providing device for travel products can be applied to Fig.12 The device shown is specifically applied to a travel service platform to implement the technical solution of this specification. The service providing device for travel products may include: a special user determination unit 1501, a request unit 1502 and a receiving unit 1503. Among them,

[0141] The special user determining unit 1501 is configured to determine a special user whose personal attribute meets a preset condition.

[0142] The request unit 1502 is configured to send a request message to the client of the special user, requesting the special user to provide relevant additional services based on the personal attributes to fellow travelers during the process of participating in the travel activity corresponding to the target travel product.

[0143] The receiving unit 1503 is configured to receive a confirmation message for the request message from the client of the special user, and the confirmation message indicates that the special user agrees to provide relevant additional services based on the personal attributes to fellow travelers during the travel activity corresponding to the target travel product.

[0144] Based on the same concept as the above method, this specification also provides an electronic device, including: a processor; a memory for storing processor executable instructions; wherein the processor implements the steps of the method described in any of the above embodiments by running the executable instructions.

[0145] Based on the same concept as the above method, this specification also provides a computer-readable storage medium on which computer instructions are stored. When the instructions are executed by a processor, the steps of the method described in any of the above embodiments are implemented.

[0146] Based on the same concept as the above method, this specification also provides a computer program product, including a computer program / instruction, which implements the steps of the method described in any of the above embodiments when executed by a processor.

Claims

1. A method for generating a product introduction for a travel product, characterized in that: Applied to travel service platforms, including: Determine at least a portion of potential users of a target travel product, where the target travel product corresponds to a travel activity in which at least two people participate; Generating a product introduction for the target travel product that carries the characteristic information of the companions and / or a description of the added value provided for the special user, wherein the characteristic information of the companions indicates that at least a portion of the intended users of the target travel product includes the special user, and the personal attributes of the special user meet the preset conditions; The product introduction is displayed through the client of the travel service platform.

2. The method according to claim 1, characterized in that Obtain the personal attributes of the intended user in at least one of the following ways to determine whether the intended user is a special user: Obtaining personal attributes entered by the potential user during account registration on the travel service platform or supplemented after account registration is completed; Obtaining personal attributes that the intended user actively enters or enters under prompt when placing an order for the target travel product; Acquiring personal attributes entered by the intended user during the process of performing the information entry task with incentives; In the case where the personal attributes entered by the intended user are general attribute information, guiding the user to further enter corresponding detailed attribute information, so as to determine the personal attributes of the intended user based on the general attribute information and the detailed attribute information; Obtain the historical behavior data of the potential user, and generate the personal attributes of the potential user based on the historical behavior data; wherein the historical behavior data includes at least one of the following: historical purchase records, historically published review data, historically published user-generated content, historical activity participation data, and evaluation data for the potential user.

3. The method according to claim 1, characterized in that Also includes: Determine a target recruitment user whose corresponding personal attributes meet the preset conditions, and send an invitation of intent for the target travel product to the determined target recruitment user; and / or, Invitations for the target travel product are publicly released in an undirected manner to recruit potential target users whose corresponding personal attributes meet the preset conditions.

4. The method according to claim 3, characterized in that Also includes: In the case where the target recruiting user or the potential target user becomes an intended user of the target travel product based on the intended invitation, performing an incentive operation for the target recruiting user or the potential target user; The incentive operation includes: setting the purchase price of the target travel product to a preferential price, and / or issuing a preset number of virtual resources after the order is placed.

5. The method according to claim 1, characterized in that Determine the preset condition for the target travel product and / or the specified dimension to which the preset condition belongs by any of the following methods: Determining the designated dimension and / or the preset condition based on custom information, where the custom information is generated by the travel service platform or a merchant of the target travel product; Collecting personal attributes of potential users of the target travel product, and mining the specified dimension and / or the preset condition from the collected personal attributes; By performing statistical analysis on the historical data maintained by the travel service platform, the specified dimensions and / or preset conditions suitable for the target travel product are mined.

6. The method according to claim 5, characterized in that The designated dimension includes at least one of the following: identity, occupation, profession, skill, hobby, and travel experience.

7. The method according to claim 1, characterized in that The generating of a product introduction carrying the characteristic information of the companions and / or the description of the additional value provided for the special user for the target travel product includes: Upon confirming that permission has been obtained from the special user for publicly displaying the peer characteristic information and / or the description of the added value provided for the special user, a product introduction carrying the peer characteristic information and / or the description of the added value provided for the special user is generated.

8. The method according to claim 1, characterized in that Also includes: Obtaining a current single evaluation made by other participating users of the target travel product on the performance of the special user in the corresponding travel activity; Generate comprehensive evaluation information for the special user based on the acquired current single evaluation and / or the historical single evaluation for the special user; The historical single evaluation includes: when the special user has participated in a historical travel activity, the evaluation made by other participants of the historical travel activity on the performance of the special user in the corresponding historical travel activity.

9. The method according to claim 8, characterized in that Also includes: adding the comprehensive evaluation information to the product introduction; and / or, An incentive matching the current single evaluation and / or the comprehensive evaluation information is issued to the special user.

10. The method according to claim 1, characterized in that Also includes: Creating a single chat session and / or a group chat session between the special user and other potential users of the target travel product; and / or, For multiple potential users with the same or similar personal attributes, corresponding group chat sessions are created.

11. A method for displaying product introduction for a travel product, characterized in that: Clients used in travel service platforms include: Obtaining a product introduction of a target travel product, where the target travel product corresponds to a travel activity in which at least two people participate; The product introduction is displayed, which includes characteristic information of companions and / or a description of the added value provided for special users, wherein the characteristic information of companions indicates that at least a portion of the potential users of the target travel product includes the special user, and the personal attributes of the special user meet preset conditions.

12. The method according to claim 11, characterized in that Also includes: Displaying comprehensive evaluation information for the at least one potential user; Among them, the reference information used for evaluation to generate the comprehensive evaluation information includes: when the at least one potential user has participated in a historical travel activity, a historical single evaluation made by other participants of the historical travel activity on the performance of the at least one potential user in the corresponding historical travel activity.

13. The method according to claim 11, characterized in that Also includes: Displaying a conversation interface of a single chat session and / or a group chat session created by the travel service platform for communication between potential users of the target travel product; The single chat session includes: a session created between the special user and other potential users of the target travel product; The group chat session includes: a session created between the special user and other potential users of the target travel product, and / or a session created for multiple potential users with the same or similar personal attributes.

14. A method for providing travel product services, characterized in that: Applied to travel service platforms, including: Determine a special user, wherein the personal attributes of the special user meet a preset condition; Sending a request message to the client of the special user, requesting the special user to provide the accompanying persons with relevant additional services based on the personal attributes during the process of participating in the travel activity corresponding to the target travel product; A confirmation message for the request message is received from the client of the special user, and the confirmation message indicates that the special user agrees to provide the accompanying persons with relevant additional services based on the personal attributes during the travel activity corresponding to the target travel product.

15. A computer program product, characterized in that The method comprises a computer program / instruction, which, when executed by a processor, implements the steps of the method according to any one of claims 1 to 14.

Images