Information display method and device, equipment and storage medium

Abstract

The invention provides an information display method and device, equipment and a storage medium, and belongs to the technical field of multimedia. The method comprises: in response to a playing operation on a first multimedia resource in a resource set, based on an information stream of the resource set, playing the first multimedia resource on a playing page, a preset area of the playing page comprising a resource switching control, the resource switching control being used for switching videos in the resource set; displaying a promotion component in a preset area, and displaying that the resource switching control is shrunk from the first form to a second form, the promotion component comprising promotion information for promoting the target object; and in response to a trigger operation on the promotion component, displaying a page associated with the target object. According to the technical scheme, the information transmitted by the promotion information can be enhanced, and the information transmission efficiency of the promotion information is improved.

Description

Technical Field

[0001] The present disclosure relates to the field of multimedia technology, and in particular to an information display method, device, equipment and storage medium. Background Art

[0002] With the development of Internet technology, more and more users watch videos through video applications. Correspondingly, video applications usually display some promotional information to promote products or applications to users. Taking short video applications as an example, after the short video application is started, the short video application can display promotional pictures on the initial page, or play promotional videos on the video playback page. However, the above-mentioned form of displaying promotional information is relatively conventional, and users can easily ignore or quickly slide away the promotional information, resulting in the inability of the promotional information to effectively convey information and low information transmission efficiency. Therefore, how to improve the information transmission efficiency of promotional information is a technical problem that needs to be solved. Summary of the invention

[0003] The present disclosure provides an information display method, device, equipment and storage medium, which can strengthen the information transmitted by promotion information and improve the information transmission efficiency of promotion information. The technical solution of the present disclosure is as follows:

[0004] According to one aspect of an embodiment of the present disclosure, there is provided an information display method, including:

[0005] In response to a play operation on a first multimedia resource in a resource set, the first multimedia resource is played on a play page based on an information stream of the resource set, wherein a preset area of ​​the play page includes a resource switching control, and the resource switching control is used to switch videos in the resource set;

[0006] Displaying a promotion component in the preset area, and displaying the resource switching control reduced from a first form to a second form, wherein the promotion component includes promotion information for promoting a target object;

[0007] In response to a triggering operation on the promotion component, a page associated with the target object is displayed.

[0008] According to another aspect of an embodiment of the present disclosure, there is provided an information display device, including:

[0009] A playback unit, configured to respond to a playback operation on a first multimedia resource in a resource set, and based on an information stream of the resource set, play the first multimedia resource on a playback page, wherein a preset area of ​​the playback page includes a resource switching control, and the resource switching control is used to switch videos in the resource set;

[0010] A display unit is configured to display a promotion component in the preset area and display the resource switching control being reduced from a first form to a second form, wherein the promotion component includes promotion information for promoting a target object;

[0011] The display unit is further configured to display a page associated with the target object in response to a triggering operation on the promotion component.

[0012] In some embodiments, the display unit is configured to display the promotion component entering the preset area from any edge of the play page.

[0013] In some embodiments, the display unit is configured to display the promotion component moving from the middle area of ​​the play page to the preset area, and the promotion component gradually shrinks during the movement.

[0014] In some embodiments, the display unit is further configured to display at least one interactive control in the promotion component and display the resource switching control reduced from the second form to a third form when the display time of the promotion information reaches a first time, and the interactive control is used to view the page associated with the target object or cancel the display of the promotion component.

[0015] In some embodiments, the first form of the resource switching control includes a resource identifier, the name of the resource collection, and the number of resources in the resource collection, the second form of the resource switching control includes the resource identifier, and the second form of the resource switching control also includes any one of the name and the number of resources, and the third form of the resource switching control includes the resource identifier, and the resource identifier is used to indicate that the multimedia resource currently being played belongs to the resource collection.

[0016] In some embodiments, the display unit is configured to display a close control and a view control in the promotion component when the display time of the promotion information reaches a first time, the close control being used to cancel the display of the promotion component, and the view control being used to view a page associated with the target object.

[0017] In some embodiments, the display unit is further configured to cancel display of the promotion component in response to a trigger operation on the close control, and display the resource switching control transformed from the third form to the first form.

[0018] In some embodiments, the display unit is further configured to, when the target object is an application, display a download page of the application in response to a triggering operation on the view control or the promotional information; when the target object is an item, display an introduction page of the item in response to a triggering operation on the view control or the promotional information; when the target object is a virtual resource, display a collection page of the virtual resource in response to a triggering operation on the view control or the promotional information.

[0019] In some embodiments, the playback unit is further configured to respond to a resource switching operation, to play a second multimedia resource in the resource collection on the playback page, to display the promotion component in a preset area of ​​the playback page, and to use the promotion information in the promotion component to promote other objects when the duration between the moment of canceling the display of the promotion component and the current moment is greater than a preset duration.

[0020] In some embodiments, the display unit is further configured to display updated promotion information in the promotion component when any update condition is met, and the updated promotion information is used to promote other objects.

[0021] In some embodiments, the update condition includes at least one of the following:

[0022] The display duration of the promotion information reaches a second duration;

[0023] The number of multimedia resources played in the resource set reaches a preset number;

[0024] The playback progress of the first multimedia resource reaches a preset progress.

[0025] In some embodiments, the display unit is further configured to highlight the promotion information in the promotion component before displaying the updated promotion information in the promotion component.

[0026] In some embodiments, the display unit is further configured to display a setting entry on the playback page, and the setting entry is used to set a time period for canceling the display of the promotion component; within the time period set based on the setting entry, the promotion component is canceled, and the information associated with the currently logged-in user account is displayed in a carousel in the preset area.

[0027] According to another aspect of an embodiment of the present disclosure, an electronic device is provided, the electronic device comprising:

[0028] one or more processors;

[0029] A memory for storing program codes executable by the processor;

[0030] The processor is configured to execute the program code to implement the above-mentioned information display method.

[0031] According to another aspect of an embodiment of the present disclosure, a computer-readable storage medium is provided. When a program code in the computer-readable storage medium is executed by a processor of an electronic device, the electronic device is enabled to execute the above-mentioned information display method.

[0032] According to another aspect of an embodiment of the present disclosure, a computer program product is provided, including a computer program, and when the computer program is executed by a processor, the above-mentioned information display method is implemented.

[0033] The disclosed embodiment provides an information display method, which can display a promotion component and a gradually shrinking resource switching control on the playback page when playing any multimedia resource in a resource collection. Among them, the promotion component displays promotion information for promoting the target object. By displaying the promotion information when the user views the resource collection, the promotion information can be displayed for a longer time, thereby strengthening the information conveyed by the promotion information and improving the efficiency of information transmission. Furthermore, by triggering the operation of the promotion component, it is also possible to jump to the page associated with the target object, simplifying the operation of viewing the detailed information of the target object and improving the efficiency of human-computer interaction.

[0034] It is to be understood that the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the present disclosure. BRIEF DESCRIPTION OF THE DRAWINGS

[0035] The drawings herein are incorporated into and constitute a part of the specification, illustrate embodiments consistent with the present disclosure, and together with the description are used to explain the principles of the present disclosure, and do not constitute improper limitations on the present disclosure.

[0036] Figure 1 It is a schematic diagram of an implementation environment of an information display method according to an exemplary embodiment.

[0037] Figure 2 The invention is a flowchart of an information display method according to an exemplary embodiment.

[0038] Figure 3 The figure is a flow chart of another information display method according to an exemplary embodiment.

[0039] Figure 4 It is a schematic diagram of a play page according to an exemplary embodiment.

[0040] Figure 5 It is a schematic diagram of another play page according to an exemplary embodiment.

[0041] Figure 6 is a schematic diagram of another play page according to an exemplary embodiment.

[0042] Figure 7 The figure is a schematic diagram showing promotion information according to an exemplary embodiment.

[0043] Figure 8 It is a schematic diagram showing a method of setting an entrance according to an exemplary embodiment.

[0044] Fig. 9 The invention is a block diagram of a device for displaying information according to an exemplary embodiment.

[0045] Fig.10 It is a block diagram of an electronic device according to an exemplary embodiment. DETAILED DESCRIPTION

[0046] In order to enable ordinary persons in the art to better understand the technical solutions of the present disclosure, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below in conjunction with the accompanying drawings.

[0047] It should be noted that the terms "first", "second", etc. in the specification and claims of the present disclosure and the above-mentioned drawings are used to distinguish similar objects, and are not necessarily used to describe a specific order or sequence. It should be understood that the data used in this way can be interchanged where appropriate, so that the embodiments of the present disclosure described herein can be implemented in an order other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present disclosure. Instead, they are merely examples of devices and methods consistent with some aspects of the present disclosure as detailed in the appended claims.

[0048] It should be noted that the information (including but not limited to user device information, user personal information, etc.), data (including but not limited to data used for analysis, stored data, displayed data, etc.) and signals involved in this application are all authorized by the user or fully authorized by all parties, and the collection, use and processing of relevant data must comply with relevant laws, regulations and standards of relevant countries and regions. For example, the multimedia resources involved in this application are obtained with full authorization.

[0049] Figure 1 FIG. 1 is a schematic diagram of an implementation environment of an information display method according to an exemplary embodiment. Figure 1 , the implementation environment specifically includes: a terminal 101 and a server 102. The terminal 101 can be connected to the server 102 via a wireless network or a wired network.

[0050] The terminal 101 may be at least one of a smart phone, a smart watch, a desktop computer, a laptop, an MP3 player (Moving Picture Experts Group Audio Layer III), an MP4 player (Moving Picture Experts Group Audio Layer IV), and a laptop computer. The terminal 101 may be installed or run a video application. Users can use the services provided by the video application through the terminal 101, such as watching video works and video collections posted by other users. The video application is associated with the server 102, and the server 102 provides background services.

[0051] The terminal 101 may generally refer to one of a plurality of terminals. This embodiment is described by taking the terminal 101 as an example. Those skilled in the art may know that the number of the above terminals may be more or less. For example, the above terminals may be several, or the above terminals may be dozens or hundreds, or a greater number. The embodiment of the present disclosure does not limit the number and device type of the terminals.

[0052] The server 102 is at least one of a single server, multiple servers, a cloud computing platform, and a virtualization center. Optionally, the number of the above servers may be more or less, which is not limited in the embodiments of the present disclosure. Of course, the server 102 may also include other functional servers to provide more comprehensive and diversified services. In some embodiments, the server 102 undertakes the main computing work, and the terminal 101 undertakes the secondary computing work; or, the server 102 undertakes the secondary computing work, and the terminal 101 undertakes the main computing work; or, the server 102 and the terminal 101 use a distributed computing architecture for collaborative computing. The server 102 can be connected to the terminal 101 and other terminals via a wireless network or a wired network. Optionally, the number of the above servers may be more or less, which is not limited in the embodiments of the present disclosure.

[0053] Figure 2 is a flow chart of an information display method according to an exemplary embodiment. Figure 2 As shown, the method is executed by the terminal and includes the following steps:

[0054] In step S201, in response to a play operation on a first multimedia resource in a resource set, the terminal plays the first multimedia resource on a play page based on an information stream of the resource set, and a preset area of ​​the play page includes a resource switching control, which is used to switch videos in the resource set.

[0055] In the embodiments of the present disclosure, a resource set refers to a set of multimedia resources arranged in a certain order. The resource set can be a video collection of any type, such as a film and television drama, a variety show, or an audio collection of any type, such as a radio drama, an audio book, a music album, etc., which is not limited in the embodiments of the present disclosure.

[0056] The first multimedia resource is any multimedia resource in the resource set. The playback operation on the first multimedia resource can be a triggering operation on the first multimedia resource in the resource list. The resource list includes multiple multimedia resources in the resource set. Alternatively, the playback operation on the first multimedia resource can be an operation of triggering a jump link of the first multimedia resource. In response to the playback operation on the first multimedia resource, the terminal plays the first multimedia resource in the resource set according to the information stream of the resource set. Optionally, the information stream of the resource set is used to indicate the access addresses of multiple multimedia resources in the resource set. The information stream can be a video stream, an audio stream, etc. Through the information stream, the terminal can obtain any multimedia resource in the resource set to play it on the playback page. In the process of playing multimedia resources, the terminal responds to the resource switching operation, obtains and plays other multimedia resources in the resource set according to the information stream, thereby switching multimedia resources in the resource set.

[0057] During the process of playing the first multimedia resource, the terminal can display a resource switching control in a preset area of ​​the playback page. The preset area can be any area in the playback page, such as the bottom area, the top area, etc., which is not limited in the embodiments of the present disclosure. The resource switching control is used to switch multimedia resources within a resource set. Optionally, the resource switching control is a selection control. In response to a trigger operation on the selection control, the terminal displays a resource list of the resource set. In response to a trigger operation on any multimedia resource in the resource list, the terminal plays the multimedia resource on the playback page, thereby switching multimedia resources within the resource set.

[0058] In step S202, the terminal displays a promotion component in a preset area, and displays a resource switching control that is reduced from a first form to a second form, and the promotion component includes promotion information for promoting a target object.

[0059] In an embodiment of the present disclosure, during the playback of the first multimedia resource, the terminal can also display a promotional control in a preset area of ​​the playback page. Since the preset area includes a resource switching control, the terminal can reduce the display resource switching control from a first form to a second form during the display of the promotion component, so as to display the promotion component in the preset area. The promotion component includes promotional information, and the promotional information is used to promote the target object. The target object can be a promoted application, commodity, virtual resource, etc. The promotional information includes, but is not limited to: images, texts, etc. used to promote the target object.

[0060] In some embodiments, before displaying the promotion component, the terminal can obtain promotion resources from the server, wherein the promotion resources include at least one promotion information to be displayed, and then the terminal can display the obtained promotion information based on the promotion component.

[0061] In step S203, in response to the triggering operation on the promotion component, the terminal displays a page associated with the target object.

[0062] In the embodiment of the present disclosure, in response to a triggering operation on a promotion component or promotion information in the promotion component, the terminal displays a page associated with the target object so that the user can view the target object of interest on the page. For example, if the target object is an application, the page associated with the target object can be a download page of the application; if the target object is a product, the page associated with the target object can be a detail page or a purchase page of the product.

[0063] The disclosed embodiment provides an information display method, which can display a promotion component and a gradually shrinking resource switching control on the playback page when playing any multimedia resource in a resource collection. Among them, the promotion component displays promotion information for promoting the target object. By displaying the promotion information when the user views the resource collection, the promotion information can be displayed for a longer time, thereby strengthening the information conveyed by the promotion information and improving the efficiency of information transmission. Furthermore, by triggering the operation of the promotion component, it is also possible to jump to the page associated with the target object, simplifying the operation of viewing the detailed information of the target object and improving the efficiency of human-computer interaction.

[0064] In some embodiments, displaying the promotion component in a preset area includes: displaying the promotion component entering the preset area from any edge of the play page.

[0065] In the disclosed embodiment, by showing the process of the promotion component entering the preset area, the prominence of the promotion component can be improved, thereby enhancing the user's perception of the promotion component, strengthening the information conveyed by the promotion information in the promotion component, and improving the information transmission efficiency of the promotion information.

[0066] In some embodiments, displaying the promotion component in a preset area includes: displaying the promotion component moving from a middle area of ​​the play page to the preset area, and the promotion component gradually shrinking during the movement.

[0067] In the disclosed embodiment, by first displaying a larger promotional component in the middle area of ​​the playback page, then gradually shrinking the promotional component, and moving the promotional component to a preset area, the visibility of the promotional component can be significantly improved, thereby effectively strengthening the information conveyed by the promotional information and improving the information transmission efficiency of the promotional information.

[0068] In some embodiments, the method further comprises:

[0069] When the display time of the promotion information reaches the first time length, at least one interactive control is displayed in the promotion component, and the resource switching control is reduced from the second form to the third form. The interactive control is used to view the page associated with the target object or cancel the display of the promotion component.

[0070] In the disclosed embodiment, by displaying interactive controls in the promotion component and further reducing the resource switching controls after the promotion information has been displayed for a period of time, not only can the prominence of the promotion information in the promotion component be improved, but it can also facilitate users to view pages associated with the target object through the interactive controls or cancel the display of the promotion component, thereby improving the efficiency of human-computer interaction.

[0071] In some embodiments, a first form of resource switching control includes a resource identifier, a name of a resource collection, and the number of resources in the resource collection; a second form of resource switching control includes a resource identifier; the second form of resource switching control also includes any one of a name and a number of resources; a third form of resource switching control includes a resource identifier, and the resource identifier is used to indicate that the multimedia resource currently being played belongs to a resource collection.

[0072] In the disclosed embodiment, by displaying resource switching controls of different forms on the playback page, not only can various information be transmitted through the resource switching controls of various forms, but also the prominence of the promotional information displayed in the preset area can be increased by showing the changes in the form of the resource switching controls, thereby strengthening the promotional information and improving the efficiency of information transmission of the promotional information.

[0073] In some embodiments, when the display duration of the promotion information reaches a first duration, displaying at least one interactive control in the promotion component includes:

[0074] When the display time of the promotion information reaches the first time, a close control and a view control are displayed in the promotion component. The close control is used to cancel the display of the promotion component, and the view control is used to view the page associated with the target object.

[0075] In the embodiments of the present disclosure, by displaying interactive controls such as view controls and close controls on the playback page, it is possible to quickly perform corresponding interactive operations by triggering the interactive controls, such as quickly closing promotional information, thereby providing a convenient and fast interaction method and improving the efficiency of human-computer interaction.

[0076] In some embodiments, the method further comprises:

[0077] In response to the triggering operation of the close control, the display of the promotion component is cancelled, and the display resource switching control is transformed from the third form to the first form.

[0078] In the disclosed embodiment, by restoring the resource switching component from the third form to the first form before the promotion component is not displayed while canceling the display of the promotion component, a resource switching control containing more information can be displayed in a preset area, thereby increasing the amount of information transmitted.

[0079] In some embodiments, in response to a trigger operation on a promotion component, a page associated with a target object is displayed, including:

[0080] In the case where the target object is an application, in response to a triggering operation on a viewing control or promotional information, a download page of the application is displayed;

[0081] In the case where the target object is an item, in response to a triggering operation on a viewing control or promotional information, an introduction page of the item is displayed;

[0082] In the case where the target object is a virtual resource, in response to a triggering operation on a viewing control or promotional information, a page for receiving the virtual resource is displayed.

[0083] In the embodiments of the present disclosure, by supporting the triggering of promotion information in the promotion component or the view control to jump to the page associated with the target object, the operation of viewing the target object is simplified and the human-computer interaction efficiency is improved.

[0084] In some embodiments, the method further comprises:

[0085] In response to a resource switching operation, when the duration between the moment of canceling the display of the promotion component and the current moment is greater than a preset duration, a second multimedia resource in the resource collection is played on the playback page, and the promotion component is displayed in a preset area of ​​the playback page. The promotion information in the promotion component is used to promote other objects.

[0086] In the disclosed embodiment, by redisplaying the promotion component when switching multimedia resources if there is a long interval between the current moment and the last time the promotion component was canceled, more promotion information can be displayed on the playback page as much as possible, thereby increasing the amount of information displayed.

[0087] In some embodiments, the method further comprises:

[0088] When any update condition is met, the updated promotion information is displayed in the promotion component, and the updated promotion information is used to promote other objects.

[0089] In the disclosed embodiment, by updating the promotion information in the play page when the update condition is met, multiple target objects can be promoted on the play page as much as possible, thereby increasing the amount of information transmitted by the play page.

[0090] In some embodiments, the update condition includes at least one of the following:

[0091] The display duration of the promotion information reaches the second duration;

[0092] The number of multimedia resources played in the resource collection reaches a preset number;

[0093] The playback progress of the first multimedia resource reaches a preset progress.

[0094] In the disclosed embodiment, the updated promotion information is displayed when any of the above update conditions are met, so that the update timing of the promotion information can be associated with the playback status of the multimedia resource, so that multiple promotion information can be displayed on the playback page as much as possible, thereby increasing the amount of information transmitted. Furthermore, the changes in the promotion information in the promotion component can be used to attract users to pay attention to the promotion information, thereby strengthening the information transmitted by the promotion information and improving the efficiency of information transmission.

[0095] In some embodiments, the method further comprises:

[0096] Prior to displaying the updated promotion information in the promotion component, the promotion information is highlighted in the promotion component.

[0097] In the disclosed embodiment, by highlighting the promotion information before updating it, the prominence of the promotion information can be further improved before it disappears, thereby strengthening the information conveyed by the promotion information and improving the efficiency of conveying the promotion information.

[0098] In some embodiments, the method further comprises:

[0099] A setting entry is displayed on the playback page, and the setting entry is used to set a time period for canceling the display of the promotion component;

[0100] During the time period set based on the settings portal, the promotion component is not displayed, and the information associated with the currently logged-in user account is displayed in a carousel in the preset area.

[0101] In the disclosed embodiment, by displaying other information in a carousel during the set time period for canceling the display of the promotion component, the amount of information displayed on the playback page can be increased, without the user having to manually search for the above information on other pages, thereby improving the efficiency of information transmission.

[0102] Above Figure 2 The figure shows a process of an information display method of the present disclosure. The information display scheme provided by the present disclosure is further described below. Figure 3 is a flowchart of another information display method according to an exemplary embodiment, the method is executed by a terminal, see Figure 3 , the method comprising:

[0103] In step S301, in response to a play operation on a first multimedia resource in a resource set, the terminal plays the first multimedia resource on a play page based on an information stream of the resource set, and a preset area of ​​the play page includes a resource switching control, which is used to switch videos in the resource set.

[0104] In an embodiment of the present disclosure, in response to a play operation on a first multimedia resource in a resource set, the terminal obtains an information stream of the resource set, and plays the first multimedia resource based on the information stream of the resource set. In the process of the terminal playing the multimedia resource based on the information stream of the resource set, the terminal can respond to a left swipe operation or a right swipe operation to switch the multimedia resource in the resource set, but usually cannot respond to an up swipe operation or a down swipe operation to switch other multimedia resources outside the resource set, thereby facilitating the user to immersively watch the multimedia resources in the resource set.

[0105] During the process of playing the first multimedia resource, the terminal can display a resource switching control in a preset area of ​​the playback page. The resource switching control is used to switch multimedia resources within a resource collection. Optionally, the terminal can display resource switching controls of different styles according to the type of resource collection. The types of resource collections include, but are not limited to: a collection of short plays, a collection of videos, a collection of images, a collection of radio dramas, and the like. Among them, a collection of short plays includes multiple episodes of short plays. Short plays usually refer to short film and television series. A video collection includes multiple episodes of videos. The video can be any type of video created by the publisher, such as a movie commentary type video, a game strategy type video, and the like.

[0106] Figure 4 FIG. 1 is a schematic diagram of a play page according to an exemplary embodiment. Figure 4 As shown in (a) in FIG. 1 , the resource set is a collection of short plays. When playing any episode of the collection of short plays based on the video stream of the collection of short plays, the terminal displays a resource switching control 401, i.e., an episode selection control, at the bottom area of ​​the playback page. The resource switching control 401 includes a resource identifier "short play", the name of the collection of short plays, and the number of episodes of the collection of short plays. Figure 4 As shown in (b), the resource set is a video collection. When playing any video in the video collection based on the information stream of the video collection, the terminal displays a resource switching control 402, i.e., an episode selection control, at the bottom area of ​​the play page. The resource switching control 402 includes a resource identifier "collection", the name of the video collection, and the number of episodes of the video collection.

[0107] In step S302, the terminal displays a promotion component in a preset area of ​​the play page, and displays a resource switching control that is reduced from a first form to a second form, and the promotion component includes promotion information for promoting a target object.

[0108] In an embodiment of the present disclosure, during the process of playing the first multimedia resource, the terminal can also display a promotion component in a preset area of ​​the playback page. The promotion component includes promotion information for promoting a target object. Since the preset area includes a resource switching control, the terminal can gradually reduce the resource switching control during the display of the promotion component to present a visual effect of the resource switching control being reduced from a first form to a second form. By reducing the resource switching control, there can be enough space in the preset area to display the promotion component, thereby displaying the promotion information in the preset area, and increasing the amount of information displayed in the preset area. Since a resource collection usually includes more multimedia resources, displaying the promotion information in the scenario of playing multimedia resources in the resource collection can display the promotion information for a longer time, thereby further strengthening the target object promoted by the promotion information.

[0109] In some embodiments, the terminal can present the display process of the promotion component through a dynamic entrance animation. The entrance animation of the promotion component is described below in the following two ways.

[0110] Method 1: The terminal displays the promotion component into the preset area from any edge of the playback page.

[0111] Optionally, the promotion component enters the preset area in ways including, but not limited to, flying in, sliding in, deforming into, fading in, etc. Among them, flying in means that the promotion component quickly flies into the preset area from any edge of the playback page. Sliding in means that the promotion component slides into the preset area from any edge of the playback page. Deforming into means that in the process of the promotion component entering the preset area from any edge, the shape of the promotion component changes, such as gradually getting smaller, gradually getting bigger, and constantly changing in a wavy style. Fading into means that in the process of the promotion component entering the preset area from any edge of the playback page, the promotion component gradually changes from a transparent state to an opaque state, thereby presenting a fading-in visual effect.

[0112] By showing the process of the promotion component entering the preset area through a dynamic entry animation, the promotion component can be made more conspicuous, thereby enhancing the user's perception of the promotion component, strengthening the information conveyed by the promotion information in the promotion component, and improving the information transmission efficiency of the promotion information.

[0113] Method 2: The terminal displays the promotion component moving from the middle area of ​​the playback page to the preset area. During the movement of the promotion component, the terminal can gradually reduce the promotion component. The middle area can be the area where the multimedia resources are displayed in the playback page. Optionally, the terminal can display the promotion component to stay in the middle area for a preset time, and then display the promotion component moving along a preset trajectory to the preset area.

[0114] By first displaying a larger promotional component in the middle area of ​​the playback page, then gradually shrinking the promotional component, and moving the promotional component to a preset area, the visibility of the promotional component can be significantly improved, thereby effectively strengthening the information conveyed by the promotional information and improving the information transmission efficiency of the promotional information.

[0115] It should be noted that in the above two methods, the display timing of the promotion component can be the same or different. For example, in the case of using method 1 to display the promotion component, in response to the playback operation of the first multimedia resource, the terminal plays the first multimedia resource on the playback page and displays the resource switching control on the playback page. Then, the terminal displays a gradually shrinking resource switching control while entering the preset area from any edge of the playback page. In the case of using method 2 to display the promotion component, in response to the playback operation of the first multimedia resource, the terminal plays the first multimedia resource on the playback page while displaying the promotion component in the middle area of ​​the playback page, and then displays the promotion component moving from the middle area of ​​the playback page to the preset area. The disclosed embodiments do not limit the display timing of the promotion component.

[0116] The above embodiment mainly introduces the process of displaying promotion components on a terminal. The following describes resource switching controls in different forms.

[0117] In some embodiments, the first form of the resource switching control includes a resource identifier, a name of a resource set, and the number of resources in the resource set. Figure 4 The resource switching control 401 and the resource switching control 402 are shown. The resource switching control of the second form includes a resource identifier. The resource switching control of the second form also includes any one of a name and a resource quantity. Compared with the resource switching control of the second form, the resource switching control of the first form has a larger display area and transmits more information. The resource identifier is used to indicate that the multimedia resource currently being played belongs to a resource collection. Optionally, the resource identifier is also used to indicate the type of resource collection to which the multimedia resource belongs. For example, the resource identifier can be "short play", "collection", "atlas", etc.

[0118] Figure 5 FIG. 1 is a schematic diagram of another playback page according to an exemplary embodiment. Figure 5 As shown, the resource set is a collection of short plays. The first multimedia resource is an episode of the short play collection. The preset area of ​​the play page includes a second form of resource switching control 501 and promotion information 502. The second form of resource switching control 501 includes a resource identifier and the name of the short play collection. The target object promoted by the promotion information 502 is "xx application", and the promotion information 502 includes images and text for promoting "xx application".

[0119] In step S303, when the display duration of the promotion information reaches a first duration, the terminal displays at least one interactive control in the promotion component, and displays the resource switching control reduced from the second form to the third form.

[0120] In an embodiment of the present disclosure, when the display duration of the promotion information reaches a first duration, the terminal display resource switching control is reduced from the second form to the third form, so that at least one interactive control can be displayed in the promotion component. Among them, the interactive control is used to view the page associated with the target object or cancel the display of the promotion component. Optionally, the terminal can also display the entry animation of at least one interactive control. The entry animation of the interactive control is similar to the entry animation of the above-mentioned promotion component, and can show that the interactive control enters the preset area from the edge of the playback page.

[0121] In some embodiments, the third form of the resource switching control includes a resource identifier. The resource identifier is used to indicate that the multimedia resource currently being played belongs to a resource set. Optionally, the resource identifier is also used to indicate the type of resource set to which the multimedia resource belongs. For example, the resource identifier may be a "short play", "collection", "photo album", etc. By displaying resource switching controls of different forms on the playback page, not only can a variety of information be transmitted through resource switching controls of various forms, but also the morphological changes of the resource switching controls can be displayed to increase the visibility of the promotional information displayed in the preset area, thereby strengthening the promotional information and improving the efficiency of information transmission of the promotional information.

[0122] In some embodiments, at least one interactive control displayed on the play page includes a close control and a view control. The close control is used to cancel the display of the promotion component. The view control is used to view the page associated with the target object. By displaying interactive controls such as the view control and the close control on the play page, it is convenient to quickly perform corresponding interactive operations by triggering the interactive controls, such as quickly closing the promotion information, providing a convenient and fast interactive method and improving the efficiency of human-computer interaction.

[0123] In the case where the user is not interested in the target object promoted by the promotion information, the promotion information can be canceled by triggering the close control. Optionally, in response to the triggering operation of the close control, the terminal cancels the display of the promotion component, and the display resource switching control is transformed from the third form to the first form. By restoring the display resource switching component from the third form to the first form before the promotion component is not displayed while canceling the display of the promotion component, a resource switching control containing more information can be displayed in the preset area, thereby increasing the amount of information transmitted.

[0124] It should be noted that, in the case where no close control is displayed in the promotion component, in response to a close operation on the promotion component, the terminal can also cancel the display of the promotion component, thereby supporting the cancellation of the display of the promotion component at any time. The close operation includes but is not limited to: long pressing the promotion component, sliding the promotion component in any direction, etc.

[0125] In some embodiments, after canceling the display of the promotion component by closing the control, the terminal can also redisplay the promotion component when switching multimedia resources subsequently. In response to the resource switching operation, when the duration between the last time the display of the promotion component was canceled and the current time is greater than the preset duration, the terminal can display the promotion component in a preset area of ​​the playback page while playing the second multimedia resource in the resource set on the playback page. Among them, the preset duration can be a preset duration, such as 60 seconds, 90 seconds, etc. The promotion information in the promotion component is used to promote other objects. By redisplaying the promotion component when switching multimedia resources when the interval between the current time and the last time the display of the promotion component was canceled is long, it is possible to display more promotion information on the playback page as much as possible, thereby increasing the amount of information displayed.

[0126] Optionally, the second multimedia resource is a multimedia resource associated with the resource switching operation. For example, when the resource switching operation is a triggering operation on any multimedia resource in the resource set, the second multimedia resource is the triggered multimedia resource. Alternatively, when the resource switching operation is a left swipe operation, the second multimedia resource is the next multimedia resource of the first multimedia resource in the resource set.

[0127] In step S304, in response to the triggering operation on the promotion component, the terminal displays a page associated with the target object.

[0128] In the disclosed embodiment, when the user is interested in the target object promoted by the promotion information, the user can further view the detailed information by triggering the promotion information or viewing control in the promotion component. Optionally, when the target object is an application, in response to the triggering operation of the viewing control or the promotion information, the terminal displays the download page of the application. The download page is used to download the installation package of the application. The download page usually includes the introduction information of the application, such as the functions of the application, the pages provided by the application, etc. When the target object is an item, in response to the triggering operation of the viewing control or the promotion information, the terminal displays the introduction page of the item. For example, the target object is a commodity, and the introduction page is the details page of the commodity. When the target object is a virtual resource, in response to the triggering operation of the viewing control or the promotion information, the terminal displays the collection page of the virtual resource. The collection page is used to collect the virtual resource. Among them, the virtual resource can be a virtual red envelope, a virtual coupon, etc. By supporting the triggering of the promotion information or the viewing control to jump to the page corresponding to the target object, the operation of viewing the target object is simplified and the efficiency of human-computer interaction is improved.

[0129] Figure 6 FIG. 1 is a schematic diagram of another play page according to an exemplary embodiment. Figure 6 As shown, the preset area of ​​the play page includes a resource switching control 601 of the third form and a promotion component. The promotion component includes promotion information, a view control 602, and a close control 603. Among them, the promotion information is used to promote the "xx application". The view control 602 is a download control. In response to the triggering operation of the promotion information or the view control 602, the terminal displays the download page of the "xx application". In response to the triggering operation of the close control 603, the terminal cancels the display of the promotion component and displays that the resource switching control is transformed from the third form to the first form.

[0130] In some embodiments, when any update condition is met, the terminal can also display the updated promotion information in the promotion component. The updated promotion information is used to promote other objects. By updating the promotion information in the play page when the update condition is met, multiple target objects can be promoted as much as possible on the play page, thereby increasing the amount of information transmitted by the play page.

[0131] Optionally, the terminal displays the updated promotion information in a carousel display manner, thereby strengthening the updating process of the promotion information and the updated promotion information. Figure 7 FIG. 1 is a schematic diagram showing a promotion information according to an exemplary embodiment. Figure 7As shown, the promotion component includes promotion information 701 displayed before the update and updated promotion information 702. The updated promotion information 702 gradually enters the promotion component from the bottom of the promotion component. The promotion information 701 displayed before the update gradually moves to the top of the promotion component until it disappears completely.

[0132] In some embodiments, the update condition includes at least one of the following.

[0133] (1) The display duration of the promotion information reaches a second duration. The second duration is greater than the first duration. The second duration may be a preset duration, such as 20, 30 seconds or 60 seconds, which is not limited in the embodiments of the present disclosure.

[0134] (2) The number of multimedia resources that have been played in the resource set reaches a preset number. The preset number may be at least one preset number, such as 2, 4, 6, etc., which is not limited in the embodiments of the present disclosure. Optionally, after entering the resource set to play multimedia resources, the terminal determines the number of multimedia resources that have been played in the current playback round. After exiting the resource set, the terminal clears the number of multimedia resources that have been played so as to determine the number of multimedia resources that have been played in the next playback round.

[0135] (3) The playback progress of the first multimedia resource reaches a preset progress, wherein the preset progress includes but is not limited to: 30%, 50%, 70%, 90%, etc., which is not limited in the embodiment of the present disclosure.

[0136] By displaying the updated promotion information when any of the above update conditions is met, the update timing of the promotion information can be associated with the playback status of the multimedia resource, so that multiple promotion information can be displayed on the playback page as much as possible, thereby increasing the amount of information transmitted. Furthermore, the changes in the promotion information in the promotion component can be used to attract users' attention to the promotion information, thereby strengthening the information transmitted by the promotion information and improving the efficiency of information transmission.

[0137] In some embodiments, before displaying the updated promotion information in the promotion component, the terminal can highlight the promotion information in the promotion component. The method of highlighting the promotion information includes but is not limited to: shaking display, displaying a dynamic aperture around the promotion information, etc. By highlighting the promotion information before updating the promotion information, the visibility of the promotion information can be further improved before the promotion information disappears, thereby strengthening the information conveyed by the promotion information and improving the efficiency of conveying the promotion information.

[0138] Optionally, the terminal can determine the time period for highlighting the promotion information based on at least one of the display duration of the promotion information, the number of multimedia resources played in the resource set, the playback progress of the currently played multimedia resources, and the update condition. For example, if the update condition is that the number of multimedia resources played in the resource set reaches 5, the terminal can highlight the promotion information during the playback of the 4th multimedia resource, that is, when the number of multimedia resources played in the resource set is 4, the terminal highlights the promotion information. Alternatively, if the update condition is that the display duration of the promotion information reaches 30 seconds, the terminal can highlight the promotion information when the display duration of the promotion information reaches 25 seconds, that is, the promotion information is highlighted in the first 5 seconds of updating the promotion information.

[0139] The above embodiment mainly introduces the process of displaying promotion information on the playback page of the terminal. In some embodiments, the terminal can also display a setting entry on the playback page. Among them, the setting entry is used to set the time period for canceling the display of the promotion component. In response to the triggering operation of the setting entry, the terminal displays multiple time periods in which the display of the promotion component can be canceled, such as canceling the display of the promotion component for 10 minutes, canceling the display of the promotion component for 30 minutes, etc. In response to the selection operation of any time period, the terminal can cancel the display of the promotion component within the time period, and display the information associated with the currently logged-in user account in a preset area in a carousel to increase the amount of information displayed in the preset area. Among them, the information associated with the currently logged-in user account includes but is not limited to: friend dynamics, subscription update notification information, logistics information, etc. By displaying other information in a carousel within the set time period for canceling the display of the promotion component, the amount of information displayed on the playback page can be increased, and the user does not need to manually go to other pages to find the above information, thereby improving the efficiency of information transmission.

[0140] Optionally, in response to the triggering operation of the setting portal, the terminal can also display the acquisition conditions for each time period. The acquisition conditions can be to exchange a certain amount of virtual resources or to perform specific operations, such as sharing the current page, browsing a preset page for a certain period of time, etc. By displaying the acquisition conditions for each time period, the amount of information transmitted and the efficiency of human-computer interaction can be increased.

[0141] It should be noted that the terminal can display the setting entry on the playback page of the first multimedia resource. Alternatively, in response to the triggering operation of the close control, after the terminal cancels the display of the promotion component, the terminal displays the setting entry on the playback page. The embodiment of the present disclosure does not limit the display position and display timing of the setting entry. Figure 8 FIG. 1 is a schematic diagram showing a method of setting an entrance according to an exemplary embodiment. Figure 8 As shown, the setting entry 801 is located in a preset area in the play page.

[0142] The disclosed embodiments provide an information display method, which can display an entrance animation of a promotion component and a gradually shrinking resource switching control on a playback page when playing any multimedia resource in a resource collection. Among them, the promotion component displays promotion information for promoting a target object. By displaying the promotion information when a user is viewing a resource collection, the promotion information can be displayed for a longer period of time, thereby strengthening the information conveyed by the promotion information and improving the efficiency of information transmission. Furthermore, by displaying an interactive control in the promotion component and further shrinking the resource switching control after the promotion information has been displayed for a period of time, not only can the obviousness of the promotion information in the promotion component be improved, but it can also facilitate users to view the target object or cancel the display of the promotion component through the interactive control, thereby improving the efficiency of human-computer interaction.

[0143] All the above optional technical solutions can be arbitrarily combined to form optional embodiments of the present disclosure, and will not be described in detail here.

[0144] Fig. 9 FIG. 1 is a block diagram of an information display device according to an exemplary embodiment. Fig. 9 As shown, the device includes: a playing unit 901 and a display unit 902.

[0145] The playback unit 901 is configured to respond to a playback operation on a first multimedia resource in a resource set, and based on an information stream of the resource set, play the first multimedia resource on a playback page, wherein a preset area of ​​the playback page includes a resource switching control, and the resource switching control is used to switch videos in the resource set;

[0146] The display unit 902 is configured to display a promotion component in a preset area and display a resource switching control that is reduced from a first form to a second form, wherein the promotion component includes promotion information for promoting a target object;

[0147] The display unit 902 is further configured to display a page associated with the target object in response to a triggering operation on the promotion component.

[0148] In some embodiments, the display unit 902 is configured to display the promotion component entering the preset area from any edge of the play page.

[0149] In some embodiments, the display unit 902 is configured to display the promotion component moving from the middle area of ​​the play page to the preset area, and the promotion component gradually shrinks during the movement.

[0150] In some embodiments, the display unit 902 is further configured to display at least one interactive control in the promotion component and display the resource switching control reduced from the second form to the third form when the display time of the promotion information reaches a first time. The interactive control is used to view the page associated with the target object or cancel the display of the promotion component.

[0151] In some embodiments, a first form of resource switching control includes a resource identifier, a name of a resource collection, and the number of resources in the resource collection; a second form of resource switching control includes a resource identifier; the second form of resource switching control also includes any one of a name and a number of resources; a third form of resource switching control includes a resource identifier, and the resource identifier is used to indicate that the multimedia resource currently being played belongs to a resource collection.

[0152] In some embodiments, the display unit 902 is configured to display a close control and a view control in the promotion component when the display time of the promotion information reaches a first time length, the close control is used to cancel the display of the promotion component, and the view control is used to view the page associated with the target object.

[0153] In some embodiments, the display unit 902 is further configured to cancel the display of the promotion component in response to a trigger operation on a close control, and display the resource switching control to transform from the third form to the first form.

[0154] In some embodiments, the display unit 902 is further configured to, when the target object is an application, display a download page of the application in response to a trigger operation on a view control or promotional information; when the target object is an item, display an introduction page of the item in response to a trigger operation on a view control or promotional information; when the target object is a virtual resource, display a collection page of the virtual resource in response to a trigger operation on a view control or promotional information.

[0155] In some embodiments, the playback unit 901 is also configured to respond to a resource switching operation, to play a second multimedia resource in the resource collection on the playback page, to display the promotion component in a preset area of ​​the playback page, and to use the promotion information in the promotion component to promote other objects when the duration between the moment of canceling the display of the promotion component and the current moment is greater than a preset duration.

[0156] In some embodiments, the display unit 902 is further configured to display updated promotion information in the promotion component when any update condition is met, and the updated promotion information is used to promote other objects.

[0157] In some embodiments, the update condition includes at least one of the following:

[0158] The display duration of the promotion information reaches the second duration;

[0159] The number of multimedia resources played in the resource collection reaches a preset number;

[0160] The playback progress of the first multimedia resource reaches a preset progress.

[0161] In some embodiments, the display unit 902 is further configured to highlight the promotion information in the promotion component before displaying the updated promotion information in the promotion component.

[0162] In some embodiments, the display unit 902 is also configured to display a setting entry on the playback page, and the setting entry is used to set a time period for canceling the display of the promotion component; within the time period set by the setting entry, the terminal cancels the display of the promotion component within the time period, and displays the information associated with the currently logged-in user account in a preset area in a carousel.

[0163] The disclosed embodiments provide an information display device, which can display an entrance animation of a promotion component and a gradually shrinking resource switching control on a playback page when playing any multimedia resource in a resource collection. Among them, the promotion component displays promotion information for promoting a target object. By displaying the promotion information when a user is viewing a resource collection, the promotion information can be displayed for a longer period of time, thereby strengthening the information conveyed by the promotion information and improving the efficiency of information transmission. Furthermore, by displaying an interactive control in the promotion component and further shrinking the resource switching control after the promotion information has been displayed for a period of time, not only can the obviousness of the promotion information in the promotion component be improved, but it can also facilitate users to view the target object or cancel the display of the promotion component through the interactive control, thereby improving the efficiency of human-computer interaction.

[0164] It should be noted that the resource display device provided in the above embodiment is only illustrated by the division of the above functional units. In actual applications, the above functions can be assigned to different functional units as needed, that is, the internal structure of the electronic device is divided into different functional units to complete all or part of the functions described above. In addition, the information display device provided in the above embodiment and the information display method embodiment belong to the same concept. The specific implementation process is detailed in the method embodiment and will not be repeated here.

[0165] Regarding the information display device in the above embodiment, the specific manner in which each module performs operations has been described in detail in the embodiment of the method, and will not be elaborated here.

[0166] Fig.10 It is a block diagram of an electronic device according to an exemplary embodiment. Generally, the electronic device 1000 includes: a processor 1001 and a memory 1002 .

[0167] The processor 1001 may include one or more processing cores, such as a 4-core processor, an 8-core processor, etc. The processor 1001 may be implemented in at least one hardware form of DSP (Digital Signal Processing), FPGA (Field-Programmable Gate Array), and PLA (Programmable Logic Array). The processor 1001 may also include a main processor and a coprocessor. The main processor is a processor for processing data in the awake state, also known as a CPU (Central Processing Unit); the coprocessor is a low-power processor for processing data in the standby state. In some embodiments, the processor 1001 may be integrated with a GPU (Graphics Processing Unit), which is responsible for rendering and drawing the content to be displayed on the display screen. In some embodiments, the processor 1001 may also include an AI (Artificial Intelligence) processor, which is used to process computing operations related to machine learning.

[0168] The memory 1002 may include one or more computer-readable storage media, which may be non-transitory. The memory 1002 may also include a high-speed random access memory, and a non-volatile memory, such as one or more disk storage devices, flash memory storage devices. In some embodiments, the non-transitory computer-readable storage medium in the memory 1002 is used to store at least one program code, which is used to be executed by the processor 1001 to implement the information display method provided by the method embodiment of the present disclosure.

[0169] In some embodiments, the electronic device 1000 may further optionally include: a peripheral device interface 1003 and at least one peripheral device. The processor 1001, the memory 1002 and the peripheral device interface 1003 may be connected via a bus or a signal line. Each peripheral device may be connected to the peripheral device interface 1003 via a bus, a signal line or a circuit board. Specifically, the peripheral device includes: at least one of a radio frequency circuit 1004, a display screen 1005, a camera assembly 1006, an audio circuit 1007 and a power supply 1008.

[0170] The peripheral device interface 1003 may be used to connect at least one peripheral device related to I / O (Input / Output) to the processor 1001 and the memory 1002. In some embodiments, the processor 1001, the memory 1002, and the peripheral device interface 1003 are integrated on the same chip or circuit board; in some other embodiments, any one or two of the processor 1001, the memory 1002, and the peripheral device interface 1003 may be implemented on a separate chip or circuit board, which is not limited in this embodiment.

[0171] The radio frequency circuit 1004 is used to receive and transmit RF (Radio Frequency) signals, also known as electromagnetic signals. The radio frequency circuit 1004 communicates with communication networks and other communication devices through electromagnetic signals. The radio frequency circuit 1004 converts electrical signals into electromagnetic signals for transmission, or converts received electromagnetic signals into electrical signals. Optionally, the radio frequency circuit 1004 includes: an antenna system, an RF transceiver, one or more amplifiers, a tuner, an oscillator, a digital signal processor, a codec chipset, a user identity module card, and the like. The radio frequency circuit 1004 can communicate with other electronic devices through at least one wireless communication protocol. The wireless communication protocol includes, but is not limited to: a metropolitan area network, various generations of mobile communication networks (2G, 3G, 4G and 5G), a wireless local area network and / or a WiFi (Wireless Fidelity) network. In some embodiments, the radio frequency circuit 1004 may also include circuits related to NFC (Near Field Communication), which is not limited in the present disclosure.

[0172] The display screen 1005 is used to display the UI (User Interface). The UI may include graphics, text, icons, videos, and any combination thereof. When the display screen 1005 is a touch display screen, the display screen 1005 also has the ability to collect touch signals on the surface or above the surface of the display screen 1005. The touch signal can be input to the processor 1001 as a control signal for processing. At this time, the display screen 1005 can also be used to provide virtual buttons and / or virtual keyboards, also known as soft buttons and / or soft keyboards. In some embodiments, the display screen 1005 can be one, and the front panel of the electronic device 1000 is set; in other embodiments, the display screen 1005 can be at least two, which are respectively set on different surfaces of the electronic device 1000 or are folded; in some other embodiments, the display screen 1005 can be a flexible display screen, which is set on the curved surface or folded surface of the electronic device 1000. Even, the display screen 1005 can also be set to a non-rectangular irregular shape, that is, a special-shaped screen. The display screen 1005 can be made of materials such as LCD (Liquid Crystal Display) and OLED (Organic Light-Emitting Diode).

[0173] The camera assembly 1006 is used to capture images or videos. Optionally, the camera assembly 1006 includes a front camera and a rear camera. Typically, the front camera is arranged on the front panel of the electronic device, and the rear camera is arranged on the back of the electronic device. In some embodiments, there are at least two rear cameras, which are any one of a main camera, a depth of field camera, a wide-angle camera, and a telephoto camera, so as to realize the fusion of the main camera and the depth of field camera to realize the background blur function, the fusion of the main camera and the wide-angle camera to realize the panoramic shooting and VR (Virtual Reality) shooting function or other fusion shooting functions. In some embodiments, the camera assembly 1006 may also include a flash. The flash can be a monochrome temperature flash or a dual-color temperature flash. A dual-color temperature flash refers to a combination of a warm light flash and a cold light flash, which can be used for light compensation at different color temperatures.

[0174] The audio circuit 1007 may include a microphone and a speaker. The microphone is used to collect sound waves from the user and the environment, and convert the sound waves into electrical signals and input them into the processor 1001 for processing, or input them into the radio frequency circuit 1004 to achieve voice communication. For the purpose of stereo acquisition or noise reduction, there may be multiple microphones, which are respectively arranged at different parts of the electronic device 1000. The microphone may also be an array microphone or an omnidirectional acquisition microphone. The speaker is used to convert the electrical signal from the processor 1001 or the radio frequency circuit 1004 into sound waves. The speaker may be a traditional film speaker or a piezoelectric ceramic speaker. When the speaker is a piezoelectric ceramic speaker, it can not only convert the electrical signal into sound waves audible to humans, but also convert the electrical signal into sound waves inaudible to humans for purposes such as ranging. In some embodiments, the audio circuit 1007 may also include a headphone jack.

[0175] The power supply 1008 is used to power various components in the electronic device 1000. The power supply 1008 can be an alternating current, a direct current, a disposable battery, or a rechargeable battery. When the power supply 1008 includes a rechargeable battery, the rechargeable battery can support wired charging or wireless charging. The rechargeable battery can also be used to support fast charging technology.

[0176] Those skilled in the art will understand that Fig.10 The structure shown in the figure does not constitute a limitation on the electronic device 1000, and the electronic device 1000 may include more or less components than those shown in the figure, or combine some components, or adopt a different component arrangement.

[0177] In an exemplary embodiment, a computer-readable storage medium including instructions is also provided, such as a memory 1002 including instructions, and the instructions can be executed by a processor 1001 of an electronic device 1000 to complete the above information display method. Alternatively, the computer-readable storage medium can be a ROM, a random access memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, etc.

[0178] A computer program product includes a computer program, and the computer program implements the above information display method when executed by a processor.

[0179] Those skilled in the art will readily appreciate other embodiments of the present disclosure after considering the specification and practicing the invention disclosed herein. The present disclosure is intended to cover any variations, uses or adaptations of the present disclosure that follow the general principles of the present disclosure and include common knowledge or customary techniques in the art that are not disclosed in the present disclosure. The description and examples are to be considered exemplary only, and the true scope and spirit of the present disclosure are indicated by the following claims.

[0180] It should be understood that the present disclosure is not limited to the exact structures that have been described above and shown in the drawings, and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. An information display method, characterized in that: The method comprises: In response to a play operation on a first multimedia resource in a resource set, the first multimedia resource is played on a play page based on an information stream of the resource set, wherein a preset area of ​​the play page includes a resource switching control, and the resource switching control is used to switch videos in the resource set; Displaying a promotion component in the preset area, and displaying the resource switching control reduced from a first form to a second form, wherein the promotion component includes promotion information for promoting a target object; In response to a triggering operation on the promotion component, a page associated with the target object is displayed.

2. The information display method according to claim 1, characterized in that: The displaying of the promotion component in the preset area includes: The promotion component is displayed entering the preset area from any edge of the play page.

3. The information display method according to claim 1, characterized in that: The displaying of the promotion component in the preset area includes: The promotion component is displayed moving from the middle area of ​​the play page to the preset area, and the promotion component gradually shrinks during the movement.

4. The information display method according to claim 1, characterized in that: The method further comprises: When the display time of the promotion information reaches a first time length, at least one interactive control is displayed in the promotion component, and the resource switching control is displayed and reduced from the second form to a third form, and the interactive control is used to view the page associated with the target object or cancel the display of the promotion component.

5. The information display method according to claim 1 or 4, characterized in that: The first form of the resource switching control includes a resource identifier, the name of the resource collection, and the number of resources in the resource collection. The second form of the resource switching control includes the resource identifier, and the second form of the resource switching control also includes any one of the name and the number of resources. The third form of the resource switching control includes the resource identifier, and the resource identifier is used to indicate that the multimedia resource currently being played belongs to the resource collection.

6. The information display method according to claim 4, characterized in that: When the display duration of the promotion information reaches a first duration, displaying at least one interactive control in the promotion component includes: When the display duration of the promotion information reaches a first duration, a close control and a view control are displayed in the promotion component, the close control is used to cancel the display of the promotion component, and the view control is used to view a page associated with the target object.

7. The information display method according to claim 6, characterized in that: The method further comprises: In response to a triggering operation on the close control, the promotion component is canceled from being displayed, and the resource switching control is displayed to be transformed from the third form to the first form.

8. The information display method according to claim 6, characterized in that: The step of displaying a page associated with the target object in response to a triggering operation on the promotion component includes: In the case where the target object is an application, in response to a triggering operation on the viewing control or the promotion information, displaying a download page of the application; In the case where the target object is an item, in response to a triggering operation on the viewing control or the promotional information, displaying an introduction page of the item; In the case where the target object is a virtual resource, in response to a triggering operation on the viewing control or the promotion information, a page for claiming the virtual resource is displayed.

9. The information display method according to claim 1, characterized in that: The method further comprises: In response to a resource switching operation, when the duration between the moment of canceling the display of the promotion component and the current moment is greater than a preset duration, a second multimedia resource in the resource collection is played on the playback page, and the promotion component is displayed in a preset area of ​​the playback page, and the promotion information in the promotion component is used to promote other objects.

10. The information display method according to claim 1, characterized in that: The method further comprises: When any update condition is met, the updated promotion information is displayed in the promotion component, and the updated promotion information is used to promote other objects.

11. The information display method according to claim 10, characterized in that: The update condition includes at least one of the following: The display duration of the promotion information reaches a second duration; The number of multimedia resources played in the resource set reaches a preset number; The playback progress of the first multimedia resource reaches a preset progress.

12. The information display method according to claim 10, characterized in that: The method further comprises: Before displaying the updated promotion information in the promotion component, the promotion information is highlighted in the promotion component.

13. The information display method according to claim 1, characterized in that: The method further comprises: Displaying a setting entry on the play page, the setting entry is used to set a time period for canceling display of the promotion component; During the time period set based on the setting portal, the promotion component is canceled from being displayed, and information associated with the currently logged-in user account is displayed in a carousel in the preset area.

14. An information display device, characterized in that: The device comprises: A playback unit, configured to respond to a playback operation on a first multimedia resource in a resource set, and based on an information stream of the resource set, play the first multimedia resource on a playback page, wherein a preset area of ​​the playback page includes a resource switching control, and the resource switching control is used to switch videos in the resource set; A display unit is configured to display a promotion component in the preset area and display the resource switching control being reduced from a first form to a second form, wherein the promotion component includes promotion information for promoting a target object; The display unit is further configured to display a page associated with the target object in response to a triggering operation on the promotion component.

15. An electronic device, characterized in that: The electronic device comprises: one or more processors; a memory for storing program code executable by the processor; The processor is configured to execute the program code to implement the information display method according to any one of claims 1 to 13.

16. A computer-readable storage medium, characterized in that: When the instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute the information display method according to any one of claims 1 to 13.

17. A computer program product comprising a computer program, characterized in that When the computer program is executed by a processor, the information display method according to any one of claims 1 to 13 is implemented.

Images