Information display method and device, equipment, storage medium and product

Abstract

The embodiment of the invention provides an information display method and device, equipment, a storage medium and a product, and the method comprises the steps: displaying a live broadcast image in a live broadcast interface, the live broadcast image comprises first product information of a target product, and the first product information comprises a selection control; in response to a trigger operation for the selection control, multimedia data are displayed, and the multimedia data indicate that the target product has been added into the list to be selected; and displaying prompt information on the multimedia data, wherein the prompt information is used for prompting the reason that the target product does not meet the selection condition. According to the method, after the selection control is triggered, the target product is put into the to-be-selected list, and the corresponding multimedia data is displayed, so that a user can be prompted that the target product is put into the to-be-selected list, the problem that the user in a live broadcast scene cannot select the target product can be solved, and effective recommendation of the target product is realized.

Description

Technical Field

[0001] The embodiments of the present disclosure relate to the field of live broadcast technology, and in particular, to an information display method, device, equipment, storage medium and product. Background Art

[0002] In the live streaming sales scenario, the virtual store can recommend the products in the virtual store through live streaming. Users watching the live streaming can also learn more about the products through live streaming and select the products online for purchase.

[0003] Among them, the products in the virtual store correspond to online selection conditions. Only when the selection conditions are met can users purchase the products online. Currently, there is no effective solution to the problem that products in the live broadcast scene cannot be purchased because they do not meet the selection conditions, which affects the effective recommendation of the product. Summary of the invention

[0004] The embodiments of the present disclosure provide an information display method, apparatus, device, computer-readable storage medium and product, which are used to solve the problem that it is currently impossible to effectively recommend products that do not meet selection conditions in a live broadcast scenario.

[0005] In a first aspect, an embodiment of the present disclosure provides an information display method, including:

[0006] Displaying a live broadcast screen in a live broadcast interface of a virtual store, the live broadcast screen including first product information of a target product, the first product information including: a selection control;

[0007] In response to a trigger operation on the selection control, multimedia data is displayed, the multimedia data indicating that the target product has been added to the list to be selected;

[0008] The prompt information is displayed on the multimedia data, and the prompt information is used to indicate the reason why the target product does not meet the selection condition.

[0009] In a second aspect, an embodiment of the present application provides an information display device, including:

[0010] A first display unit is used to display a live broadcast screen in a live broadcast interface of a virtual store, where the live broadcast screen includes first product information of a target product, where the first product information includes: a selection control;

[0011] A second display unit is used to respond to a trigger operation on the selection control and display multimedia data, wherein the multimedia data indicates that the target product has been added to the list to be selected;

[0012] The third display unit is used to display prompt information on the multimedia data, where the prompt information is used to indicate the reason why the target product does not meet the selection condition.

[0013] In a third aspect, an embodiment of the present disclosure provides an electronic device, including: a processor and a memory;

[0014] Memory stores computer-executable instructions;

[0015] The processor executes the computer-executable instructions stored in the memory, so that at least one processor executes the information display method of the first aspect and various possible designs of the first aspect as described above.

[0016] In a fourth aspect, an embodiment of the present disclosure provides a computer-readable storage medium, in which computer execution instructions are stored. When a processor executes the computer execution instructions, the information display method as described in the first aspect and various possible designs of the first aspect are implemented.

[0017] In a fifth aspect, an embodiment of the present disclosure provides a computer program product, including a computer program, which, when executed by a processor, implements the information display method as described in the first aspect and various possible designs of the first aspect.

[0018] The information display method, device, equipment, storage medium and product provided in this embodiment include: displaying a live screen in the live interface of a virtual store, the live screen includes the first product information of the target product, and the first product information includes: a selection control; in response to a trigger operation on the selection control, displaying multimedia data, the multimedia data indicating that the target product has been added to the list to be selected; displaying prompt information on the multimedia data, the prompt information is used to prompt the reason why the target product does not meet the selection conditions. On the one hand, the present application can put the target product into the list to be selected after the selection control is triggered, and display the corresponding multimedia data to prompt the user that the target product has been put into the list to be selected. On the other hand, by displaying the prompt information on the multimedia data, the user is clearly prompted with the reason why the selection conditions are not met. Through these two aspects, the user is informed that he cannot make a choice, which can solve the problem of the user being unable to make a choice in the live scene, improve the user's experience of watching the live broadcast, and also achieve effective recommendation of the target product. BRIEF DESCRIPTION OF THE DRAWINGS

[0019] In order to more clearly illustrate the embodiments of the present disclosure or the technical solutions in the prior art, the drawings required for use in the embodiments or the description of the prior art will be briefly introduced below. Obviously, the drawings described below are some embodiments of the present disclosure. For ordinary technicians in this field, other drawings can be obtained based on these drawings without paying creative labor.

[0020] Figure 1 A schematic diagram of an information display method provided in an embodiment of the present application Figure 1 ;

[0021] Figure 2 A flowchart of an information display method provided in an embodiment of the present application;

[0022] Figure 3 A schematic diagram of an information display method provided in an embodiment of the present application Figure 2 ;

[0023] Figure 4 A flowchart of another information display method provided in an embodiment of the present application;

[0024] Figure 5 A flowchart of another information display method provided in an embodiment of the present application;

[0025] Figure 6 A schematic diagram of an information display method provided in an embodiment of the present application Figure 3 ;

[0026] Figure 7 A schematic diagram of the structure of an information display device provided in an embodiment of the present application;

[0027] Figure 8 A schematic diagram of the structure of an electronic device provided in an embodiment of the present disclosure. DETAILED DESCRIPTION

[0028] In order to make the purpose, technical solution and advantages of the embodiments of the present disclosure clearer, the technical solution in the embodiments of the present disclosure will be clearly and completely described below in conjunction with the drawings in the embodiments of the present disclosure. Obviously, the described embodiments are part of the embodiments of the present disclosure, not all of the embodiments. Based on the embodiments in the present disclosure, all other embodiments obtained by ordinary technicians in this field without creative work are within the scope of protection of the present disclosure.

[0029] For live streaming, refer to Figure 1 , the live broadcast screen is displayed on the live broadcast interface, and the live broadcast screen includes the first product information of the target product, and the first product information includes: a selection control; after the user triggers the selection control, if the target product does not meet the selection conditions (such as the starting price), a solution is to refer to Figure 1 , a prompt message will be displayed on the live broadcast interface if the selection conditions are not met (such as Figure 1 In (a2), "the current product is not at the starting price"). It can be seen that the solution to the problem that users cannot make a choice is to display a prompt message on the live screen. The prompt message cannot be clearly prompted to the user, so it cannot effectively solve the reason why users cannot make a choice, affecting the user experience and achieving effective recommendation of the target product.

[0030] In order to solve the technical problem, the present disclosure provides an information display method, device, equipment, computer-readable storage medium and product. On the one hand, after the selection control is triggered, the target product can be placed in the list to be selected, and the corresponding multimedia data can be displayed to prompt the user that the target product has been placed in the list to be selected. On the other hand, by displaying prompt information on the multimedia data, the user is clearly prompted with the reason why the selection condition is not met. Through these two aspects, the user is informed that the selection cannot be made, thereby solving the problem of the user being unable to make a selection in the live broadcast scene, improving the user's experience of watching the live broadcast, and also achieving effective recommendation of the target product.

[0031] The information display method provided by the embodiments of the present application will be described in detail below with reference to the accompanying drawings.

[0032] exist Figure 1 On the basis of Figure 2 A flowchart of an information display method provided in an embodiment of the present application, the information display method may include the following steps:

[0033] S201, displaying the live broadcast screen in the live broadcast interface.

[0034] The live broadcast screen includes first product information of the target product, and the first product information includes: a selection control.

[0035] It can be understood that the live broadcast interface is the live broadcast interface corresponding to the virtual store, and the content on the live broadcast interface is related to the virtual store. The live broadcast interface includes: store name, "Follow" control, live broadcast screen, audience message, message box, first product information and list mark, etc.

[0036] Among them, the store name is the name of the virtual store, and the "Follow" control is associated with the virtual store, and is used to follow the virtual store by triggering the "Follow" control. The content being broadcast live in the live broadcast screen is the target product. The audience message is the message content of multiple viewers watching the live broadcast screen. The message box is used for users to enter messages. The first product information includes the information of the target product and the selection control. The information of the target product includes the image of the target product, the price of the target product, etc. The selection control is a control for users to purchase the target product online. The list identifier is used to display the product information of multiple live products in the virtual store after the user triggers the list identifier.

[0037] For example, refer to Figure 3In (a1), after the user enters the live broadcast room, the first thing displayed is the live broadcast interface content shown in (a1). Among them, the virtual store is "XXXX", and the virtual store is associated with the "Follow" control. Triggering the "Follow" control can follow "XXXX". The target product is "YYYY". The anchor is explaining "YYYY" in the live broadcast screen. The first product information is the product information of YYYY being broadcast live. The product information of YYYY includes: the image of YYYY, the price of YYYY "a￥", and the selection control in the product information of YYYY is used to purchase "YYYY" online.

[0038] In an embodiment of the present application, the first product information of the target product being broadcast live is displayed on the live broadcast screen during the live broadcast process, and a selection control is provided in the first product information to facilitate users to purchase the target product more quickly and efficiently, thereby improving the user experience.

[0039] S202, in response to a triggering operation on a selection control, displaying multimedia data.

[0040] The multimedia data indicates that the target product has been added to the waiting list. It can be understood that the waiting list is like a virtual shopping cart in a virtual store.

[0041] In the embodiment of the present application, the multimedia data includes: a page of at least one of an image, text or animation. The multimedia data may include one or more pages, which are not limited here.

[0042] Furthermore, it can be understood that the role of the multimedia data is to clearly remind the user that the target product has been added to the list to be selected.

[0043] S203: Display prompt information on the multimedia data.

[0044] The prompt information is used to indicate the reason why the target product does not meet the selection conditions.

[0045] Furthermore, the selection conditions are such as the starting price. It is understood that if the selection conditions do not meet the starting price, the prompt message is "the current product does not meet the starting price".

[0046] In addition, the prompt information is also used to indicate that the target product has been placed in the list to be selected. For example, the prompt information is "The current product does not meet the starting price and has been added to the list to be selected for you."

[0047] In summary, on the one hand, after the selection control is triggered, the target product can be put into the list to be selected, and the corresponding multimedia data can be displayed to prompt the user that the target product has been put into the list to be selected. On the other hand, by displaying prompt information on the multimedia data, the user can be clearly prompted why the selection condition is not met. Through these two aspects, the user is informed that he cannot make a choice, which can solve the problem of users being unable to make a choice in the live broadcast scene, improve the user's experience of watching live broadcasts, and also achieve effective recommendation of target products.

[0048] Figure 4 Another flow chart of an information display method provided in an embodiment of the present application, the information display method includes the following steps:

[0049] S401, displaying the live broadcast screen in the live broadcast interface.

[0050] The specific implementation process of this step refers to S201 and will not be repeated here.

[0051] S402, in response to a trigger operation on a selection control, determining whether the target product is a product with a single attribute.

[0052] If not, execute S403; if so, execute S406.

[0053] Among them, refer to Figure 3 After the user triggers the selection control on the first product information in (a1), it is first determined whether the target product is a single-attribute product. It can be understood that a single attribute means that the target product has only one attribute for the user to select, such as only one volume, one color, one weight and / or one shape for the user to select. Multiple attributes means that the target product has multiple attributes for the user to select, such as multiple volumes, multiple colors, multiple weights or multiple shapes for the user to select.

[0054] S403, display the second page.

[0055] The multimedia data further includes: a second page, and the second page includes: a plurality of attributes of the target product.

[0056] Reference Figure 3 In (b1), the second page can be displayed on the live screen. For example, the multiple attributes of the target product include: volume (x ML and y ML), color (color m and color n).

[0057] In an embodiment of the present application, the second page may instruct the user to select target products with different attributes and add them to the to-be-selected list.

[0058] S404, displaying prompt information on the second page.

[0059] The prompt information is used to inform the user of the reason why the user cannot make a selection. For example, Figure 3 In (b1), the reason why the user cannot make a selection is that "the current product does not meet the starting price".

[0060] Furthermore, the prompt information can also add other content according to the current page, for example, refer to Figure 3 (b1) is a page for selecting attributes, and the prompt information also includes the content of "can be added to the list to be selected".

[0061] In an embodiment of the present application, prompt information is displayed on the second page, and when the user selects the attributes of the target product, the user can be prompted with the reason why the user cannot make a selection.

[0062] S405 , in response to the selection operation of the target attribute of the target product, determining a price corresponding to the target attribute.

[0063] After the user selects different attributes, the prices of target products with different attributes will be displayed on the second page. Figure 3 In (b1), if the user selects the attribute of "YYYY" as yML and color m, the corresponding price displayed on the second page is a￥. In addition, if the user selects the attribute of "YYYY" as xML and color m, the corresponding price displayed on the second page is b￥.

[0064] Furthermore, on the second page, the user can also choose to select the quantity, and further update the quantity and total price of the products in the waiting list according to the selected quantity. If the user selects the selected quantity as N, then after the trigger is added to the waiting list, the quantity in the waiting list increases by N, and the total price increases by N×a￥. For example, refer to Figure 3 In (b1), if the user selects the quantity "1", then after the item is added to the waiting list, the quantity in the waiting list increases by 1 and the total price increases by a￥.

[0065] In the embodiment of the present application, if the price corresponding to the target attribute and quantity selected by the user does not meet the starting price, the second page also includes an "add to list to be selected" control, and the user can trigger the "add to list to be selected" control to add the selected target product to the list to be selected. If the price corresponding to the target attribute and quantity selected by the user meets the starting price, the second page also includes a "settlement" control, and the user can trigger the "settlement" control to settle.

[0066] For example, in Figure 3In (b1), if the user selects the attributes of "YYYY" as yML and color m, and the quantity is 1, the corresponding price is a￥. If the minimum delivery price is "c￥", where c>a, a prompt message can be displayed on the second page, and then the "Add to To-be-Selected List" control can be displayed on the second page. The user can trigger the "Add to To-be-Selected List" control to add the selected 1 YYYY of "y ML, color m" to the to-be-selected list. If the user selects the attributes of "YYYY" as yML and color m, and the quantity is 2, the corresponding price is d￥. If the minimum delivery price is "c￥", the prompt message can no longer be displayed on the second page, and then the "Settlement" control can be displayed on the second page. The user can trigger the "Settlement" control to settle the selected 2 YYYY of "yML, color m".

[0067] In an embodiment of the present application, the second page may instruct the user to select target products with different attributes and add them to the to-be-selected list.

[0068] S406, display the first page.

[0069] In one embodiment, if in S402, it is determined that the target product is a target product with a single attribute, Figure 3 In the example, the target product is YYYY, which has only one attribute, such as "yML, color m". After the user triggers the selection control on the first product information, he will jump directly to Figure 3 (b2) in .

[0070] In another embodiment, if the user performs a trigger operation of "add to list" on the target product of the selected target attribute on the second page, the display will jump to the first page. Figure 3 In (b1), trigger "Add to list for selection" and jump to (b2).

[0071] In the embodiment of the present application, the multimedia data includes: a first page. The first page is displayed on the live broadcast screen.

[0072] It can be understood that the first page includes: a live product list, the live product list includes: product information of multiple live products in the virtual store, and the multiple live products include: a target product. Among them, the first page includes: second product information of the target product and a to-be-selected list icon of the to-be-selected list. Figure 3 In (b2), the first page includes second product information of the target product, and the second product information includes: an image, a name, and a price of the target product. In addition, the second product information also includes a selection control, and further, the second product information also includes an "add" control, and the user can trigger the "add" control to add the target product to the list to be selected.

[0073] Furthermore, the product information of other live broadcast products has the same structure as the second product information, and also includes the image, name, price, selection control and "join" control of the corresponding live broadcast product.

[0074] S407, displaying an animation from the second product information to the icon of the list to be selected on the first page.

[0075] Among them, refer to Figure 3 In (b2), the specific content of the animation may be that the animation logo moves from the second product information to the to-be-selected list along the illustrated route.

[0076] In addition, other forms of animation may be used to indicate that the target product is added to the list to be selected.

[0077] It can be understood that displaying the animation on the first page can clearly inform the user that the target product has been added to the list to be selected, thereby improving the user experience.

[0078] Furthermore, the first page includes: a to-be-selected list identifier, and the number of products and the total price of the products in the to-be-selected list are displayed next to the to-be-selected list identifier.

[0079] S408, displaying prompt information on the first page.

[0080] In an embodiment of the present application, the multimedia data includes a first page and / or a second page, the multimedia data is displayed on a live broadcast screen, and prompt information is displayed on the multimedia data.

[0081] In one embodiment, the prompt information is displayed on the first page after the animation is played. In another embodiment, the animation is played after the prompt information is displayed on the first page. In another embodiment, the prompt information is displayed while the animation is played. The present application does not limit the order of displaying the prompt information and playing the animation.

[0082] Furthermore, the first page also includes an "OK" control, and the user can select other live broadcast products in the first page to add to the list to be selected. If the total price of the list to be selected reaches the starting price, the "OK" control can be triggered for settlement.

[0083] In an embodiment of the present application, if the target product selected by the user is a product with a single attribute, and the target product does not meet the selection conditions, the target product can be added to the list to be selected, the first page can be displayed, and an animation can be used to prompt the user that the target product has been added to the list to be selected. In addition, a prompt message indicating the reason for not meeting the selection can be displayed on the first page to clearly prompt the user, solve the problem that the user cannot make a selection, and improve the user experience. If the target product selected by the user is not a product with a single attribute, and the target product does not meet the selection conditions, a second page can be displayed for the user to select the attributes of the target product, and then the target product can be added to the list to be selected, and the first page can be displayed, and an animation can be used to prompt the user that the target product has been added to the list to be selected. In addition, a prompt message indicating the reason for not meeting the selection can be displayed on the first page to clearly prompt the user, solve the problem that the user cannot make a selection, and improve the user experience.

[0084] Figure 5 Another flow chart of an information display method provided in an embodiment of the present application, the information display method includes the following steps:

[0085] S501, displaying the live broadcast screen in the live broadcast interface.

[0086] The specific implementation process of this step refers to S201 and will not be repeated here.

[0087] S502, in response to a trigger operation on a selection control, determining whether the target product is a product with a single attribute.

[0088] If not, execute S503; if not, execute S506.

[0089] The specific implementation process of this step refers to S402 and will not be repeated here.

[0090] S503: Display the second page.

[0091] The specific implementation process of this step refers to S403 and will not be repeated here.

[0092] S504, displaying prompt information on the second page.

[0093] The specific implementation process of this step refers to S404 and will not be repeated here.

[0094] S505 , in response to the selection operation of the target attribute of the target product, determine the price corresponding to the target attribute.

[0095] The specific implementation process of this step refers to S405 and will not be repeated here.

[0096] S506, display the third page.

[0097] The third page includes: a first area, the first area is used to display product information of products that have been put into the to-be-selected list, and the first area includes: third product information of the target product.

[0098] It can be understood that the product corresponding to the product information displayed in the first area has been put into the list to be selected, that is, the target product has been put into the list to be selected.

[0099] In the embodiments of this application, refer to Figure 6 , the user triggers the "Add to To-be-Selected List" control in (b1), which puts the target product of the selected target attribute into the to-be-selected list and jumps to the third page.

[0100] Further, the selection condition includes: price condition (such as the starting price), and the third page also includes: a second area, the second area includes: a plurality of recommended product information, and the recommended product information includes: the price of the recommended product. Figure 6 In (c1), the recommended products include: VVVV and WWWW. The recommended product information includes: the image of the recommended product, the price of the recommended product, and the add control "+" for the recommended product. The user can trigger "+" to add the recommended product to the list to be selected to achieve the recommendation.

[0101] In addition, the third page also includes: a third area, the third area includes: price difference information, the price difference information is used to indicate the price difference between the starting price and the total price of the products that have been put into the list to be selected. Figure 6 In (c1), the price difference information in the third area is “e yuan left for delivery”.

[0102] In an embodiment of the present application, the user can select the recommended product to be selected based on the price difference information and the recommended product information.

[0103] Furthermore, the third area also includes a "go to select" control, and the user can click the "go to select" control to enter the virtual store and select a product in the virtual store for recommendation.

[0104] S507, displaying prompt information on the third page.

[0105] Among them, prompt information is displayed on the third page to prompt the user.

[0106] It can be understood that after jumping to the third page, the prompt information is displayed on the third page.

[0107] S508: In response to the triggering operation on the target recommended product information, the target recommended product information is added to the first area of ​​the third page.

[0108] It can be understood that the recommended product information of the recommended product selected by the user is the target recommended product information. Adding the target recommended product information to the first area indicates that the target recommended product has been added to the list to be selected.

[0109] For example, in Figure 6 In (c1), the user triggers the "+" control on the VVVV card, and VVVV is added to the list of items to be selected. Figure 6 In (c2), after the user triggers the “+” control on the card of VVVV, the card of VVVV is added to the first area of ​​the third page, and the price and quantity next to the pending selection list indicator are updated according to the price and quantity of VVVV, and the price information in the first area is also updated, such as Figure 6 The price information of (c2) is "f yuan left for delivery".

[0110] Furthermore, if the total price of the products in the to-be-selected list does not meet the minimum delivery price, the user can continue to recommend. Figure 6 In the second area of ​​(c2), select the recommended product "WWWW". Then add the card of "WWWW" in the first area.

[0111] S509: If the total price of the products in the to-be-selected list meets the price condition, the fourth page is displayed.

[0112] In an embodiment of the present application, if the total price of the products in the list to be selected meets the starting price, a "confirmation control" can be directly displayed on the third page, and the user can proceed to settlement by triggering the "confirmation control".

[0113] In another embodiment, if the total price of the products in the to-be-selected list meets the minimum delivery price, the following may be displayed: Figure 4 The fourth page in (c3) includes: a confirmation control. The fourth page also includes: product information of all products in the to-be-selected list, so as to facilitate the user to determine the product to be selected. The user can settle the products in the to-be-selected list by triggering the "confirmation control".

[0114] Furthermore, on the third page and the fourth page, a selection mark is included before the product information of the product put into the to-be-selected list, and the user can choose whether to settle the product by triggering the selection mark.

[0115] In an embodiment of the present application, when a user selects a target product in a live broadcast, if the target product selected by the user is a product with a single attribute and the target product does not meet the selection conditions, the target product can be added to the list to be selected, and a third page can be displayed. The first area of ​​the third page corresponds to the list to be selected, and the user can be prompted that the target product has been added to the list to be selected. In addition, a prompt message indicating the reason for not meeting the selection can be displayed on the third page to clearly prompt the user, solve the problem that the user cannot choose, and improve the user experience. The recommended product information and price difference information are displayed on the third page to guide the user to make recommendations. If the target product selected by the user is not a product with a single attribute, and the target product does not meet the selection conditions, the second page can be displayed for the user to select the attributes of the target product, and then the target product is added to the list to be selected, and the third page is displayed to further prompt the user that the target product has been added to the list to be selected and the reason for not meeting the selection conditions.

[0116] Figure 7 This is a schematic diagram of the structure of an information display device provided in an embodiment of the present application. The information display device 70 may include the following units:

[0117] The first display unit 701 is used to display a live broadcast screen in the live broadcast interface of the virtual store, where the live broadcast screen includes first product information of the target product, where the first product information includes: a selection control;

[0118] The second display unit 702 is used to respond to the trigger operation on the selection control and display multimedia data, wherein the multimedia data indicates that the target product has been added to the list to be selected;

[0119] The third display unit 703 is used to display prompt information on the multimedia data, where the prompt information is used to indicate the reason why the target product does not meet the selection condition.

[0120] In some embodiments, the multimedia data includes: a first page and an animation, a second display unit 702, which is specifically used to respond to a trigger operation on a selection control, display the first page, the first page including: second product information of the target product and an icon of the list to be selected of the list to be selected; an animation from the second product information to the icon of the list to be selected is displayed on the first page.

[0121] In some embodiments, if the target product is a product with multiple attributes, when the second display unit 702 displays the first page in response to a trigger operation on a selection control, it is specifically used to: display the second page in response to a trigger operation on the selection control, the second page including: multiple attributes of the target product; determine the price corresponding to the target attribute in response to a selection operation on the target attribute of the target product; and display the first page.

[0122] In some embodiments, the third display unit 703 is specifically used to: display prompt information on the first page.

[0123] In some embodiments, the multimedia data includes: a third page, a second display unit 702, specifically used to: respond to a trigger operation on a selection control, display the third page, the third page includes: a first area, the first area is used to display product information of products that have been placed in the to-be-selected list, the first area includes: third product information of the target product; displaying prompt information on the multimedia data, including: displaying prompt information on the third page.

[0124] In some embodiments, the selection conditions include: price conditions, the third page also includes: a second area, the second area includes: multiple recommended product information, the recommended product information includes: the price of the recommended product, the information display device 70 also includes: an adding unit (not shown), which is used to respond to a trigger operation on the target recommended product information and add the target recommended product information in the first area of ​​the third page; a fourth display unit (not shown), which is used to display the fourth page if the total price of the products in the list to be selected meets the price condition, and the fourth page includes: a confirmation control.

[0125] In some embodiments, the third page further includes: a third area, the third area includes: price difference information, the price difference information is used to indicate the price difference between the starting price and the total price of the products that have been put into the to-be-selected list.

[0126] In some embodiments, if the target product is a product with multiple attributes, the third display unit 703, when responding to a trigger operation on a selection control to display the third page, is specifically used to respond to a trigger operation on the selection control to display the second page, the second page including: multiple attributes of the target product; and display the third page in response to a selection operation on the target attributes of the target product.

[0127] In some embodiments, the third display unit 703 is used to display prompt information on the second page.

[0128] In some embodiments, the multimedia data is displayed on the live screen.

[0129] The device or apparatus provided in this embodiment can be used to execute the technical solution of the above method embodiment. Its implementation principle and technical effect are similar, and this embodiment will not be repeated here.

[0130] In order to implement the above embodiments, the embodiments of the present disclosure further provide a computer-readable storage medium, in which computer-executable instructions are stored. When a processor executes the computer-executable instructions, an information display method as in any of the above embodiments is implemented.

[0131] In order to implement the above embodiments, the embodiments of the present disclosure further provide a computer program product, including a computer program, which implements the information display method of any of the above embodiments when executed by a processor.

[0132] In order to implement the above embodiment, the embodiment of the present disclosure further provides an electronic device, including: a processor and a memory;

[0133] Memory stores computer-executable instructions;

[0134] The processor executes the computer-executable instructions stored in the memory, so that the processor executes the information display method as described in any of the above embodiments.

[0135] Figure 8 The electronic device 80 is a schematic diagram of the structure of the electronic device provided in the embodiment of the present disclosure, and the electronic device 80 may be a terminal device or a server. The terminal device may include but is not limited to mobile terminals such as mobile phones, laptop computers, digital broadcast receivers, personal digital assistants (PDAs), tablet computers (Portable Android Devices, PADs), portable multimedia players (Portable Media Players, PMPs), vehicle terminals (such as vehicle navigation terminals), etc., and fixed terminals such as digital TVs, desktop computers, etc. Figure 8 The electronic device shown is only an example and should not bring any limitation to the functions and scope of use of the embodiments of the present disclosure.

[0136] like Figure 8 As shown, the electronic device 80 may include a processing device (e.g., a central processing unit, a graphics processing unit, etc.) 801, which can perform various appropriate actions and processes according to a program stored in a read-only memory (ROM) 802 or a program loaded from a storage device 808 to a random access memory (RAM) 803. Various programs and data required for the operation of the electronic device 80 are also stored in the RAM 803. The processing device 801, the ROM 802, and the RAM 803 are connected to each other via a bus 804. An input / output (I / O) interface 805 is also connected to the bus 804.

[0137] Typically, the following devices may be connected to the I / O interface 805: input devices 806 including, for example, a touch screen, a touch pad, a keyboard, a mouse, a camera, a microphone, an accelerometer, a gyroscope, etc.; output devices 807 including, for example, a liquid crystal display (LCD), a speaker, a vibrator, etc.; storage devices 808 including, for example, a magnetic tape, a hard disk, etc.; and communication devices 809. The communication device 809 may allow the electronic device 80 to communicate with other devices wirelessly or by wire to exchange data. Although Figure 8 The electronic device 80 is shown with various devices, but it should be understood that it is not required to implement or have all the devices shown. More or fewer devices may be implemented or have instead.

[0138] In particular, according to an embodiment of the present disclosure, the process described above with reference to the flowchart can be implemented as a computer software program. For example, an embodiment of the present disclosure includes a computer program product, which includes a computer program carried on a computer-readable medium, and the computer program contains program code for executing the method shown in the flowchart. In such an embodiment, the computer program can be downloaded and installed from a network through a communication device 809, or installed from a storage device 808, or installed from a ROM 802. When the computer program is executed by the processing device 801, the above-mentioned functions defined in the method of the embodiment of the present disclosure are executed.

[0139] It should be noted that the computer-readable medium disclosed above may be a computer-readable signal medium or a computer-readable storage medium or any combination of the above two. The computer-readable storage medium may be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, device or device, or any combination of the above. More specific examples of computer-readable storage media may include, but are not limited to: an electrical connection with one or more wires, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above. In the present disclosure, a computer-readable storage medium may be any tangible medium containing or storing a program that may be used by or in combination with an instruction execution system, device or device. In the present disclosure, a computer-readable signal medium may include a data signal propagated in a baseband or as part of a carrier wave, in which a computer-readable program code is carried. This propagated data signal may take a variety of forms, including but not limited to an electromagnetic signal, an optical signal, or any suitable combination of the above. The computer readable signal medium may also be any computer readable medium other than a computer readable storage medium, which may send, propagate or transmit a program for use by or in conjunction with an instruction execution system, apparatus or device. The program code contained on the computer readable medium may be transmitted using any suitable medium, including but not limited to: wires, optical cables, RF (radio frequency), etc., or any suitable combination of the above.

[0140] The computer-readable medium may be included in the electronic device, or may exist independently without being incorporated into the electronic device.

[0141] The computer-readable medium carries one or more programs. When the one or more programs are executed by the electronic device, the electronic device executes the method shown in the above embodiment.

[0142] Computer program code for performing the operations of the present disclosure may be written in one or more programming languages ​​or a combination thereof, including object-oriented programming languages ​​such as Java, Smalltalk, C++, and conventional procedural programming languages ​​such as "C" or similar programming languages. The program code may be executed entirely on the target user computer, partially on the target user computer, as a separate software package, partially on the target user computer and partially on a remote computer, or entirely on a remote computer or server. In the case of a remote computer, the remote computer may be connected to the target user computer via any type of network, including a local area network (LAN) or a wide area network (WAN), or may be connected to an external computer (e.g., via the Internet using an Internet service provider).

[0143] The flow chart and block diagram in the accompanying drawings illustrate the possible architecture, function and operation of the system, method and computer program product according to various embodiments of the present disclosure. In this regard, each square box in the flow chart or block diagram can represent a module, a program segment or a part of a code, and the module, the program segment or a part of the code contains one or more executable instructions for realizing the specified logical function. It should also be noted that in some implementations as replacements, the functions marked in the square box can also occur in a sequence different from that marked in the accompanying drawings. For example, two square boxes represented in succession can actually be executed substantially in parallel, and they can sometimes be executed in the opposite order, depending on the functions involved. It should also be noted that each square box in the block diagram and / or flow chart, and the combination of the square boxes in the block diagram and / or flow chart can be implemented with a dedicated hardware-based system that performs a specified function or operation, or can be implemented with a combination of dedicated hardware and computer instructions.

[0144] The units involved in the embodiments described in the present disclosure may be implemented by software or hardware. The name of a unit does not limit the unit itself in some cases. For example, the first acquisition unit may also be described as a "unit for acquiring at least two Internet Protocol addresses".

[0145] The functions described above herein may be performed at least in part by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), application specific standard products (ASSPs), systems on chips (SOCs), complex programmable logic devices (CPLDs), and the like.

[0146] In the context of the present disclosure, a machine-readable medium may be a tangible medium that may contain or store a program for use by or in conjunction with an instruction execution system, device, or equipment. A machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, device, or equipment, or any suitable combination of the foregoing. A more specific example of a machine-readable storage medium may include an electrical connection based on one or more lines, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

[0147] In a first aspect, according to one or more embodiments of the present disclosure, there is provided an information display method, comprising: displaying a live broadcast screen in a live broadcast interface of a virtual store, the live broadcast screen including first product information of a target product, the first product information including: a selection control;

[0148] In response to a trigger operation on the selection control, multimedia data is displayed, the multimedia data indicating that the target product has been added to the list to be selected;

[0149] The prompt information is displayed on the multimedia data, and the prompt information is used to indicate the reason why the target product does not meet the selection condition.

[0150] According to one or more embodiments of the present disclosure, the multimedia data includes: a first page and an animation, and in response to a trigger operation on a selection control, the multimedia data is displayed, including:

[0151] In response to a trigger operation on a selection control, a first page is displayed, the first page including: second product information of the target product and a to-be-selected list icon of the to-be-selected list;

[0152] An animation from the second product information to the list icon to be selected is displayed on the first page.

[0153] According to one or more embodiments of the present disclosure, if the target product is a product with multiple attributes, in response to a trigger operation on a selection control, a first page is displayed, including:

[0154] In response to a trigger operation on the selection control, a second page is displayed, the second page including: a plurality of attributes of the target product;

[0155] In response to a selection operation on a target attribute of a target product, determining a price corresponding to the target attribute;

[0156] Display the first page.

[0157] According to one or more embodiments of the present disclosure, displaying prompt information on multimedia data includes: displaying prompt information on a first page.

[0158] According to one or more embodiments of the present disclosure, the multimedia data includes: a third page, in response to a trigger operation on a selection control, displays the multimedia data, including:

[0159] In response to the trigger operation on the selection control, a third page is displayed, the third page comprising: a first area, the first area is used to display product information of the products that have been put into the to-be-selected list, the first area comprising: third product information of the target product;

[0160] Displaying prompt information on the multimedia data includes: displaying the prompt information on the third page.

[0161] According to one or more embodiments of the present disclosure, the selection condition includes: a price condition, the third page also includes: a second area, the second area includes: a plurality of recommended product information, the recommended product information includes: the price of the recommended product, and the information display method also includes:

[0162] In response to a trigger operation on the target recommended product information, adding the target recommended product information in the first area of ​​the third page;

[0163] If the total price of the products in the to-be-selected list meets the price condition, the fourth page is displayed, and the fourth page includes: a confirmation control.

[0164] According to one or more embodiments of the present disclosure, the third page further includes: a third area, the third area includes: price difference information, the price difference information is used to prompt the price difference between the starting price and the total price of the products that have been put into the to-be-selected list.

[0165] According to one or more embodiments of the present disclosure, if the target product is a product with multiple attributes, in response to a trigger operation on a selection control, a third page is displayed, including:

[0166] In response to a trigger operation on the selection control, a second page is displayed, the second page including: a plurality of attributes of the target product;

[0167] In response to a selection operation on a target attribute of a target product, a third page is displayed.

[0168] According to one or more embodiments of the present disclosure, prompt information is displayed on the second page.

[0169] According to one or more embodiments of the present disclosure, multimedia data is displayed on a live screen.

[0170] In a third aspect, according to one or more embodiments of the present disclosure, there is provided an information display device, comprising: a first display unit, configured to display a live broadcast screen in a live broadcast interface of a virtual store, the live broadcast screen including first product information of a target product, the first product information including: a selection control;

[0171] A second display unit is used to respond to a trigger operation on the selection control and display multimedia data, wherein the multimedia data indicates that the target product has been added to the list to be selected;

[0172] The third display unit displays prompt information on the multimedia data, where the prompt information is used to indicate the reason why the target product does not meet the selection condition.

[0173] According to one or more embodiments of the present disclosure, multimedia data includes: a first page and an animation, a second display unit, specifically used to respond to a trigger operation on a selection control, display the first page, the first page including: second product information of a target product and an icon of a to-be-selected list of items to be selected; an animation from the second product information to the icon of the to-be-selected list is displayed on the first page.

[0174] According to one or more embodiments of the present disclosure, if the target product is a product with multiple attributes, when the second display unit displays the first page in response to a trigger operation on a selection control, it is specifically used to: display the second page in response to a trigger operation on the selection control, the second page including: multiple attributes of the target product; determine the price corresponding to the target attribute in response to a selection operation on the target attribute of the target product; and display the first page.

[0175] According to one or more embodiments of the present disclosure, the third display unit is specifically used to: display prompt information on the first page.

[0176] According to one or more embodiments of the present disclosure, the multimedia data includes: a third page, a second display unit, specifically used to: respond to a trigger operation on a selection control, display the third page, the third page includes: a first area, the first area is used to display product information of products that have been placed in the to-be-selected list, the first area includes: third product information of the target product; displaying prompt information on the multimedia data includes: displaying prompt information on the third page.

[0177] According to one or more embodiments of the present disclosure, the selection conditions include: price conditions, the third page also includes: a second area, the second area includes: multiple recommended product information, the recommended product information includes: the price of the recommended product, the information display device also includes: an adding unit (not shown), which is used to respond to a trigger operation on the target recommended product information and add the target recommended product information in the first area of ​​the third page; a fourth display unit (not shown), which is used to display the fourth page if the total price of the products in the list to be selected meets the price condition, and the fourth page includes: a confirmation control.

[0178] According to one or more embodiments of the present disclosure, the third page further includes: a third area, the third area includes: price difference information, the price difference information is used to prompt the price difference between the starting price and the total price of the products that have been put into the to-be-selected list.

[0179] According to one or more embodiments of the present disclosure, if the target product is a product with multiple attributes, when the third display unit displays the third page in response to a trigger operation on a selection control, it is specifically used to display the second page in response to a trigger operation on the selection control, and the second page includes: multiple attributes of the target product; and display the third page in response to a selection operation on the target attributes of the target product.

[0180] According to one or more embodiments of the present disclosure, the third display unit is used to display prompt information on the second page.

[0181] According to one or more embodiments of the present disclosure, multimedia data is displayed on a live screen.

[0182] In a third aspect, according to one or more embodiments of the present disclosure, there is provided an electronic device, comprising: at least one processor and a memory;

[0183] Memory stores computer-executable instructions;

[0184] At least one processor executes the computer-executable instructions stored in the memory, so that the at least one processor executes the information display method of the first aspect and various possible designs of the first aspect as described above.

[0185] In a fourth aspect, according to one or more embodiments of the present disclosure, a computer-readable storage medium is provided, in which computer execution instructions are stored. When a processor executes the computer execution instructions, the information display method as described in the first aspect and various possible designs of the first aspect are implemented.

[0186] In a fifth aspect, according to one or more embodiments of the present disclosure, a computer program product is provided, including a computer program, which, when executed by a processor, implements the information display method of the first aspect and various possible designs of the first aspect.

[0187] The above description is only a preferred embodiment of the present disclosure and an explanation of the technical principles used. Those skilled in the art should understand that the scope of disclosure involved in the present disclosure is not limited to the technical solutions formed by a specific combination of the above technical features, but should also cover other technical solutions formed by any combination of the above technical features or their equivalent features without departing from the above disclosed concept. For example, the above features are replaced with the technical features with similar functions disclosed in the present disclosure (but not limited to) by each other to form a technical solution.

[0188] In addition, although each operation is described in a specific order, this should not be understood as requiring these operations to be performed in the specific order shown or in a sequential order. Under certain circumstances, multitasking and parallel processing may be advantageous. Similarly, although some specific implementation details are included in the above discussion, these should not be interpreted as limiting the scope of the present disclosure. Some features described in the context of a separate embodiment can also be implemented in a single embodiment in combination. On the contrary, the various features described in the context of a single embodiment can also be implemented in multiple embodiments individually or in any suitable sub-combination mode.

[0189] Although the subject matter has been described in language specific to structural features and / or methodological logical actions, it should be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or actions described above. On the contrary, the specific features and actions described above are merely example forms of implementing the claims.

Claims

1. An information display method, characterized in that: include: Displaying a live broadcast screen in a live broadcast interface, wherein the live broadcast screen includes first product information of a target product, wherein the first product information includes: a selection control; In response to a trigger operation on the selection control, multimedia data is displayed, wherein the multimedia data indicates that the target product has been added to the list to be selected; Prompt information is displayed on the multimedia data, where the prompt information is used to indicate the reason why the target product does not meet the selection condition.

2. The information display method according to claim 1, characterized in that: The multimedia data includes: a first page and an animation, and the response to the trigger operation on the selection control to display the multimedia data includes: In response to a trigger operation on the selection control, displaying the first page, the first page including: second product information of the target product and an icon of a list to be selected; The animation from the second product information to the to-be-selected list icon is displayed on the first page.

3. The information display method according to claim 2, characterized in that: If the target product is a product with multiple attributes, the step of responding to the triggering operation on the selection control to display the first page includes: In response to a trigger operation on the selection control, displaying the second page, the second page including: a plurality of attributes of the target product; In response to a selection operation on a target attribute of the target product, determining a price corresponding to the target attribute; The first page is displayed.

4. The information display method according to claim 2 or 3, characterized in that: The step of displaying the prompt information on the multimedia data includes: The prompt information is displayed on the first page.

5. The information display method according to claim 1, characterized in that: The multimedia data includes: a third page, and the response to the trigger operation on the selection control to display the multimedia data includes: In response to the triggering operation on the selection control, a third page is displayed, the third page comprising: a first area, the first area is used to display product information of the products that have been put into the to-be-selected list, the first area comprising: third product information of the target product; The displaying the prompt information on the multimedia data includes: displaying the prompt information on the third page.

6. The information display method according to claim 5, characterized in that: The selection condition includes: a price condition, the third page also includes: a second area, the second area includes: a plurality of recommended product information, the recommended product information includes: the price of the recommended product, the information display method also includes: In response to a trigger operation on the target recommended product information, adding the target recommended product information in the first area of ​​the third page; If the total price of the products in the to-be-selected list meets the price condition, a fourth page is displayed, and the fourth page includes: a confirmation control.

7. The information display method according to claim 6, characterized in that: The third page further includes: a third area, wherein the third area includes: price difference information, wherein the price difference information is used to indicate the price difference between the starting price and the total price of the products in the to-be-selected list.

8. The information display method according to claim 5, characterized in that: If the target product is a product with multiple attributes, the response to the triggering operation of the selection control to display a third page includes: In response to a trigger operation on the selection control, displaying a second page, the second page including: a plurality of attributes of the target product; In response to a selection operation on a target attribute of the target product, the third page is displayed.

9. The information display method according to claim 3 or 8, characterized in that: Displaying the prompt information on the multimedia data includes: displaying the prompt information on the second page.

10. The information display method according to any one of claims 1-3 and 5-7, characterized in that: The multimedia data is displayed on the live broadcast screen.

11. An information display device, characterized in that: include: A first display unit is used to display a live broadcast screen in a live broadcast interface of a virtual store, wherein the live broadcast screen includes first product information of a target product, wherein the first product information includes: a selection control; A second display unit, configured to respond to a trigger operation on the selection control and display multimedia data, wherein the multimedia data indicates that the target product has been added to the to-be-selected list; The third display unit is configured to display prompt information on the multimedia data, wherein the prompt information is used to indicate the reason why the target product does not meet the selection condition.

12. An electronic device, characterized in that: include: Processor and memory; The memory stores computer-executable instructions; The processor executes the computer-executable instructions stored in the memory, so that the processor executes the information display method according to any one of claims 1 to 10.

13. A computer-readable storage medium, characterized in that: The computer-readable storage medium stores computer-executable instructions, and when the processor executes the computer-executable instructions, the information display method according to any one of claims 1 to 10 is implemented.

14. A computer program product comprising a computer program, characterized in that When the computer program is executed by a processor, the information display method according to any one of claims 1 to 10 is implemented.

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