Advertisement putting method and device and storage medium

Abstract

The invention relates to an advertisement putting method and device and a storage medium. The method comprises the following steps: displaying an advertisement of a target product on an initial interface; in response to the operation of the user on the initial interface for the advertisement content of the advertisement, displaying a customization interface, the customization interface comprising the advertisement of the target product; and in response to an operation of the user for the customized interface, displaying a video playing interface, the video playing interface comprising the advertisement of the target product. According to the embodiment of the invention, the method can achieve the multi-interface additional projection of advertisements of the same brand in a video playing scene, achieves a better repeated projection effect, can achieve the interaction with a user through combining with the operation of the user, carries out the continuous brand output, improves the exposure frequency of the advertisements, achieves the full-path multi-resource advertisement additional projection capability of the user, and improves the user experience. The continuity of the advertisement is kept, the recall degree of the user is higher, and the experience of the user is better.

Description

Technical Field

[0001] The present disclosure relates to the field of video playback technology, and in particular to an advertisement delivery method, device and storage medium. Background Art

[0002] In existing video playback technology, the effect of advertising and the user's viewing experience are key concerns. In addition to hard advertising such as TVC, with the development of Internet technology, more and more brand owners hope to find new ways to deliver advertising to improve the efficiency of advertising. However, in current advertising delivery solutions, advertising can usually only be displayed on specific pages or specific video playback scenarios. It is impossible to combine brand characteristics for continuous brand input, and it is impossible to increase the exposure frequency and delivery consistency of advertising, which in turn affects the overall communication effect of advertising and user brand awareness. Summary of the invention

[0003] In view of this, the present disclosure proposes an advertisement delivery method, device and storage medium.

[0004] According to one aspect of the present disclosure, a method for delivering advertisements is provided. The method comprises:

[0005] Display advertisements for target products on the initial interface;

[0006] In response to a user's operation on the initial interface with respect to the advertisement content of the advertisement, displaying a customized interface, the customized interface including the advertisement of the target product;

[0007] In response to the user's operation on the customized interface, a video playing interface is displayed, and the video playing interface includes an advertisement for the target product.

[0008] In a possible implementation, the operation and customization interface for the advertisement content of the advertisement are associated with the characteristics of the target product.

[0009] In a possible implementation, the operation is related to the usage of the target product, and the content displayed in the customization interface is related to the product information or usage function of the target product.

[0010] In a possible implementation, the initial interface includes a search interface, the customized interface includes a movie list recommendation interface, and in response to a user's operation on the initial interface with respect to the advertisement content, the customized interface is displayed, including:

[0011] In response to a user's operation on the advertisement content of the advertisement on the search interface, determining a list of films recommended to the user;

[0012] The movie list recommendation interface displays the movie list recommended for the user.

[0013] In a possible implementation, the operation on the advertisement content includes circling an area of ​​interest in the advertisement content, and the method further includes:

[0014] The guiding content is displayed on the initial interface, and the guiding content is used to guide the user to perform operations on the advertisement content of the advertisement.

[0015] In a possible implementation, in response to a user operation on a customized interface, displaying a video playback interface includes:

[0016] In response to a user selecting a target video from a playlist displayed on a playlist recommendation interface, the target video is played on a video playback interface, and an advertisement for a target product is played on the video playback interface.

[0017] In a possible implementation, the method further includes:

[0018] In response to the user's operation on the video playing progress on the video playing interface, an advertisement for the target product is displayed.

[0019] In a possible implementation, the operation on the video playback progress on the video playback interface includes the operation of dragging the video playback progress bar, and / or the operation of long pressing to fast forward or long pressing to rewind on the video playback interface.

[0020] In a possible implementation, in response to a user's operation on the video playback progress on the video playback interface, displaying an advertisement for a target product includes:

[0021] In response to the user's operation on the video playback progress on the video playback interface, the icon of the playback slider control on the progress bar is replaced with an advertisement for the target product.

[0022] In a possible implementation, in response to a user's operation on the video playback progress on the video playback interface, displaying an advertisement for a target product includes:

[0023] In response to the user's operation on the video playback progress on the video playback interface, the advertisement of the target product is fully or partially displayed on the video playback interface, and the advertisement of the target product includes dynamic and / or static advertising content.

[0024] In a possible implementation, the advertisement content of the advertisement is associated with the type of the video.

[0025] According to another aspect of the present disclosure, an advertisement delivery device is provided. The device includes:

[0026] A first display module, used to display an advertisement of a target product on an initial interface;

[0027] A second display module, in response to a user's operation on the initial interface with respect to the advertisement content, displays a customized interface, wherein the customized interface includes an advertisement for a target product;

[0028] The third display module displays a video playback interface in response to a user operation on the customized interface, where the video playback interface includes an advertisement for a target product.

[0029] In a possible implementation, the operation and customization interface for the advertisement content of the advertisement are associated with the characteristics of the target product.

[0030] In a possible implementation, the operation is related to the usage of the target product, and the content displayed in the customization interface is related to the product information or usage function of the target product.

[0031] In a possible implementation, the initial interface includes a search interface, the customized interface includes a movie list recommendation interface, and the second display module is used to:

[0032] In response to a user's operation on the advertisement content of the advertisement on the search interface, determining a list of films recommended to the user;

[0033] The movie list recommendation interface displays the movie list recommended for the user.

[0034] In a possible implementation, the operation on the advertisement content includes circling an area of ​​interest in the advertisement content, and the device further includes:

[0035] The fourth display module is used to display guidance content on the initial interface, where the guidance content is used to guide the user to perform operations on the advertisement content.

[0036] In a possible implementation, the third display module is used to:

[0037] In response to a user selecting a target video from a playlist displayed on a playlist recommendation interface, the target video is played on a video playback interface, and an advertisement for a target product is played on the video playback interface.

[0038] In a possible implementation, the device further includes:

[0039] The fifth display module is used to display the advertisement of the target product in response to the user's operation on the video playing progress in the video playing interface.

[0040] In a possible implementation, the operation on the video playback progress on the video playback interface includes the operation of dragging the video playback progress bar, and / or the operation of long pressing to fast forward or long pressing to rewind on the video playback interface.

[0041] In a possible implementation, in response to a user's operation on the video playback progress on the video playback interface, displaying an advertisement for a target product includes:

[0042] In response to the user's operation on the video playback progress on the video playback interface, the icon of the playback slider control on the progress bar is replaced with an advertisement for the target product.

[0043] In a possible implementation, in response to a user's operation on the video playback progress on the video playback interface, displaying an advertisement for a target product includes:

[0044] In response to the user's operation on the video playback progress on the video playback interface, the advertisement of the target product is fully or partially displayed on the video playback interface, and the advertisement of the target product includes dynamic and / or static advertising content.

[0045] In a possible implementation, the advertisement content of the advertisement is associated with the type of the video.

[0046] According to another aspect of the present disclosure, an advertisement delivery device is provided, comprising: a processor; and a memory for storing processor-executable instructions; wherein the processor is configured to implement the above method when executing the instructions stored in the memory.

[0047] According to another aspect of the present disclosure, a non-volatile computer-readable storage medium is provided, on which computer program instructions are stored, wherein the computer program instructions implement the above method when executed by a processor.

[0048] According to another aspect of the present disclosure, a computer program product is provided, including a computer-readable code, or a non-volatile computer-readable storage medium carrying the computer-readable code. When the computer-readable code runs in a processor of an electronic device, the processor in the electronic device executes the above method.

[0049] According to the embodiments of the present disclosure, by displaying an advertisement for a target product on an initial interface, displaying a customized interface including an advertisement for the target product in response to a user's operation on the advertisement content on the initial interface, and displaying a video playback interface including an advertisement for the target product in response to a user's operation on the customized interface, multi-interface follow-up of advertisements of the same brand can be achieved in the video playback scenario to achieve a better repeated delivery effect, and interaction with users can be achieved in combination with user operations to perform continuous brand output, increase the exposure frequency of advertisements, achieve the user's full-path multi-resource advertisement follow-up capability, maintain the continuity of the advertisements, increase user recall and provide a better user experience.

[0050] Further features and aspects of the present disclosure will become apparent from the following detailed description of exemplary embodiments with reference to the attached drawings. BRIEF DESCRIPTION OF THE DRAWINGS

[0051] The accompanying drawings, which are incorporated in and constitute a part of the specification, illustrate exemplary embodiments, features, and aspects of the disclosure and, together with the description, serve to explain the principles of the disclosure.

[0052] Figure 1 A schematic diagram showing an application scenario according to an embodiment of the present disclosure.

[0053] Figure 2 A flow chart of an advertisement delivery method according to an embodiment of the present disclosure is shown.

[0054] Figure 3 A schematic diagram of a search interface according to an embodiment of the present disclosure is shown.

[0055] Figure 4 A schematic diagram of a search interface according to an embodiment of the present disclosure is shown.

[0056] Figure 5 A schematic diagram of a movie list recommendation interface according to an embodiment of the present disclosure is shown.

[0057] Figure 6 A schematic diagram of a video playback interface according to an embodiment of the present disclosure is shown.

[0058] Figure 7 A schematic diagram showing displaying advertisement content on a video playback interface according to an embodiment of the present disclosure is shown.

[0059] Figure 8 A schematic diagram showing displaying advertisement content on a video playback interface according to an embodiment of the present disclosure is shown.

[0060] Fig. 9 A structural diagram of an advertisement delivery device according to an embodiment of the present disclosure is shown.

[0061] Fig.10 It is a block diagram of a device 1900 for advertisement delivery according to an exemplary embodiment. DETAILED DESCRIPTION

[0062] Various exemplary embodiments, features and aspects of the present disclosure will be described in detail below with reference to the accompanying drawings. The same reference numerals in the accompanying drawings represent elements with the same or similar functions. Although various aspects of the embodiments are shown in the accompanying drawings, the drawings are not necessarily drawn to scale unless otherwise specified.

[0063] The word “exemplary” is used exclusively herein to mean “serving as an example, example, or illustration.” Any embodiment described herein as “exemplary” is not necessarily to be construed as preferred or advantageous over other embodiments.

[0064] In addition, in order to better illustrate the present disclosure, numerous specific details are given in the following specific embodiments. It should be understood by those skilled in the art that the present disclosure can also be implemented without certain specific details. In some examples, methods, means, components and circuits well known to those skilled in the art are not described in detail in order to highlight the subject matter of the present disclosure.

[0065] In existing video playback technology, the effect of advertising and the user's viewing experience are key concerns. In addition to hard advertising such as TVC, with the development of Internet technology, more and more brand owners hope to find new ways to deliver advertising to improve the efficiency of advertising. However, in current advertising delivery solutions, advertising can usually only be displayed on specific pages or specific video playback scenarios. It is impossible to combine brand characteristics for continuous brand input, and it is impossible to increase the exposure frequency and delivery consistency of advertising, which in turn affects the overall communication effect of advertising and user brand awareness.

[0066] In view of this, the present disclosure provides an advertisement delivery method, device and storage medium. The method of the embodiment of the present disclosure displays an advertisement of a target product on an initial interface, displays a customized interface including an advertisement of the target product in response to a user's operation on the advertisement content on the initial interface, and displays a video playback interface including an advertisement of the target product in response to a user's operation on the customized interface. In this way, multi-interface follow-up delivery of advertisements of the same brand can be achieved in a video playback scene to achieve a better repeated delivery effect, and can realize interaction with users in combination with user operations, perform continuous brand output, increase the exposure frequency of advertisements, realize the user's full-path multi-resource advertisement follow-up delivery capability, maintain the continuity of advertisements, and make users more recallable and have a better experience.

[0067] Figure 1 A schematic diagram of an application scenario according to an embodiment of the present disclosure is shown. The advertisement delivery method of the embodiment of the present disclosure can be used in a scenario where a user plays a video, such as Figure 1 As shown, the user can finally enter the video playback interface (such as interface 3 in the figure) through interactive operations with multiple interfaces (such as interface 1 to 2 in the figure, which may correspond to the initial interface and the customized interface respectively), wherein continuous advertising tracking of the same target product is achieved in the entire user operation chain from interface 1 to interface 2 to interface 3.

[0068] The advertising delivery method of the embodiment of the present disclosure can be used for terminal devices. The terminal device involved in the present disclosure can be any one or more of a mobile phone, a foldable electronic device, a tablet computer, a desktop computer, a laptop computer, a handheld computer, a notebook computer, an ultra-mobile personal computer (UMPC), a netbook, a cellular phone, a personal digital assistant (PDA), and a vehicle-mounted device. The terminal device can be a device including a touch screen, or a device that can obtain user input through other means such as a keyboard and a mouse. The embodiment of the present disclosure does not impose any special restrictions on the specific type of the terminal device, and it can have wired or wireless communication functions.

[0069] Figure 2 A flow chart of an advertisement delivery method according to an embodiment of the present disclosure is shown. Figure 2 As shown, the method may include:

[0070] Step S201, displaying an advertisement of a target product on an initial interface.

[0071] The initial interface may include a search interface for users to search for videos. The initial interface may also be other interfaces, such as the homepage interface of a video application, a recommended video list interface, a hot video list interface, etc., which are not limited in this application. The advertisement of the target product may be displayed in any form (picture, video, etc.), which is not limited in this disclosure.

[0072] Figure 3 FIG. 1 is a schematic diagram showing a search interface according to an embodiment of the present disclosure. Figure 3 As shown, in the scenario where a user searches for a video to watch, an advertisement for a target product can be displayed on the search page. The advertisement content can be customized based on the brand and product characteristics. The advertisement for the target product can be displayed anywhere on the initial interface, such as the top or middle of the interface.

[0073] The method may further include:

[0074] The guidance content is displayed on the initial interface.

[0075] The guiding content can be used to guide the user to perform operations on the advertisement content of the advertisement, thereby enabling interaction between the user and the advertisement content.

[0076] For example, the target product may have a "circle and search" function using artificial intelligence (AI). For example, the product may be a software product or electronic product that allows users to search for the circled content by circling the relevant content on the picture. In order to demonstrate the characteristics of the product, see Figure 3 , content guiding users to circle the area of ​​interest can be displayed on the advertising material, where the guiding content can include text guidance ("Circle it", "a circle") and static / dynamic image logo guidance (such as the gesture image on the advertising material in the figure).

[0077] The guidance content can be used to guide the user to jump to the customized interface. The user operation method can be related to the use method of the target product, for example, it is consistent with or similar to the use method of the product. For example, for the above-mentioned products with the circle and search function, the user can be guided to circle the specified area in the advertising content, so that the user can have an operational experience of how to use the product, and improve the user's interest and experience in participating in the interaction.

[0078] The guidance content may include guiding the user to perform multiple interactive operations, such as a series of continuous interactive operations. Figure 4 , showing a schematic diagram of a search interface according to an embodiment of the present disclosure. Figure 4 As shown, after the user completes Figure 3 The interactive operations indicated in the guide content shown, after circling the image content, the next guide content can be displayed on the advertising material, including the text guidance "Unlock exclusive playlist" and static / dynamic image logo guidance (such as the gesture image in the picture), to guide the user to continue to click, slide, and perform other operations on the advertising content of the advertisement.

[0079] It should be understood that the guidance content can also guide users to perform other types of interactive operations. The specific methods of interactive operations can be related to the characteristics or functions of the target product to be promoted in the advertisement, so that users can experience the usage of the target product when operating on the advertising content. For example, if the product is a book, the user can be guided to open the book; if the product is cosmetics, the user can be guided to apply it, etc.

[0080] Step S202: In response to the user's operation on the advertisement content on the initial interface, a customization interface is displayed.

[0081] The customized interface may include advertisements of the target product, thereby implementing the follow-up of advertisements of the target product on multiple interfaces. The advertisements of the target product on the customized interface may be displayed in any form (picture, video, etc.), and the present disclosure does not limit this. The advertisements of the target product may be displayed at any position on the customized interface.

[0082] The operations on the advertising content of the advertisement may include one or more operations, and the operations and customized interfaces on the advertising content of the advertisement may be associated with the characteristics of the target product. For example, in the above example, the characteristic of the target product is to use AI capabilities to achieve "circle and search". At this time, the operations on the advertising content of the advertisement may include circling the area of ​​interest in the advertising content, and the operations on the advertising content of the advertisement may also include swiping the screen within the scope of the advertising content.

[0083] Accordingly, the content displayed in the customized interface can also be related to the usage function of the target product, that is, the usage function of the target product is reflected in the customized interface. For example, if the usage function of the target product is "instant circle and search", then the customized interface can include a movie list recommendation interface, which is used to display the movie list that is personalized and recommended to the user based on AI capabilities and fits the user's interests and hobbies. In this way, it is further in line with the "instant circle and search" function of the target product, and also meets the user's needs in the current video search scenario, so that the user can further have a general experience of using the product. Figure 5 A schematic diagram of a movie list recommendation interface according to an embodiment of the present disclosure is shown. Figure 5 As shown, when the user completes the above-mentioned operation on the advertising content of the advertisement, he can jump to the playlist recommendation interface ("Circle your exclusive playlist"), and the playlist recommended for the user will be displayed in the interface, and the advertising content (such as the "Advertisement" part in the figure) can be displayed in the header (or other location) of the playlist recommendation interface.

[0084] In step S202, it is possible to:

[0085] In response to a user's operation on an advertisement content on a search interface, a list of films recommended for the user is determined; and the list of films recommended for the user is displayed in a list of films recommendation interface.

[0086] The playlist may include one or more videos recommended for the user. The method for determining the playlist recommended for the user can be implemented based on AI algorithm capabilities such as guessing what you like, and the present disclosure does not limit the method for determining the playlist. Figure 5 In the example in the figure, if the user is identified as a fan of script-killing games based on the user data, the list of movies recommended to the user (such as the "must-see list of movies for script-killing fans" in the figure) can include suspense and mystery videos. The list of movies can be provided without the user entering the search keyword. If the user has entered the search keyword, the list of movies can also be recommended based on the search keyword, or in combination with the search keyword and user data.

[0087] The customized interface may also be an interface of other content associated with the characteristics or functions of the target product. For example, it may be related to the product information of the target product, and the relevant introduction, relevant recommendations, purchase links, etc. of the target product may be displayed on the customized interface. For example, if the target product is a book, the customized interface may also display a recommended list of recommended videos about the book, a movie list recommendation interface related to the book content or author, an introduction to the book content or author, etc.

[0088] Step S203: Displaying a video playback interface in response to the user's operation on the customized interface.

[0089] The operation of the user on the customized interface can be determined according to the type of the customized interface. For example, when the customized interface is a playlist recommendation interface, the user's operation on the customized interface can be to select any video in the playlist (such as Figure 5 The videos 1 to 3 shown are used as target videos.

[0090] The video playback interface may include advertisements for target products, thereby achieving follow-up of advertisements for target products on multiple interfaces. Advertisements for target products on the video playback interface may be displayed in any form (picture, video, etc.), and the present disclosure does not limit this. It should be noted that advertisements for target products displayed on the initial interface, advertisements for target products displayed on the customization interface, and advertisements for target products displayed on the video playback interface are all advertisements for target products (which may be one or more target products), but the specific display content and form of the advertisements (such as text, audio, video, motion effects, etc.) may be different.

[0091] Figure 6 FIG. 1 is a schematic diagram showing a video playback interface according to an embodiment of the present disclosure. Figure 6 As shown, the target video can be played in the video playback interface, and dynamic / static advertising content (such as the position of the video player progress bar) can also be displayed at the corresponding position of the interface (such as the position of the video player progress bar) (such as the "advertisement" part in the figure).

[0092] In step S203, you can:

[0093] In response to a user selecting a target video from a playlist displayed on a playlist recommendation interface, the target video is played on a video playback interface, and an advertisement for a target product is played on the video playback interface.

[0094] For example, a related advertising video of the target product may be played before playing the target video to deepen the user's memory of the target product.

[0095] According to the embodiments of the present disclosure, by displaying an advertisement for a target product on an initial interface, displaying a customized interface including an advertisement for the target product in response to a user's operation on the advertisement content on the initial interface, and displaying a video playback interface including an advertisement for the target product in response to a user's operation on the customized interface, multi-interface follow-up of advertisements of the same brand can be achieved in the video playback scenario to achieve a better repeated delivery effect, and interaction with users can be achieved in combination with user operations to perform continuous brand output, increase the exposure frequency of advertisements, achieve the user's full-path multi-resource advertisement follow-up capability, maintain the continuity of the advertisements, increase user recall and provide a better user experience.

[0096] In the disclosed embodiment, when a user watches a video, an advertisement of a target product can be displayed in combination with the user's viewing behavior, thereby further improving the advertising follow-up effect and making the advertising display more creative. The method may also include:

[0097] In response to the user's operation on the video playing progress on the video playing interface, an advertisement for the target product is displayed.

[0098] The operation on the video playback progress in the video playback interface may include the operation of dragging the video playback progress bar, and / or the operation of long pressing to fast forward or long pressing to rewind in the video playback interface.

[0099] In the process of displaying the advertisement of the target product in response to the user's operation on the video playing progress on the video playing interface, the following may be performed:

[0100] In response to the user's operation on the video playback progress on the video playback interface, the icon of the playback slider control on the progress bar is replaced with an advertisement for the target product.

[0101] Figure 7 A schematic diagram of displaying advertisement content on a video playback interface according to an embodiment of the present disclosure is shown. For example, a user can click on the screen to call up the playback control component (including the video playback progress bar). At this time, the user can drag the slider control of the video playback progress bar to fast forward / rewind the progress bar to the corresponding time node. The user can also fast forward / rewind the video by long pressing the screen. When the user performs the above operations, Figure 7 As shown, the icon of the slider can be replaced with a static or dynamic advertisement of the target product, such as a symbolic pattern, symbol, logo, etc. of the target product. Thus, it is possible to integrate advertising promotion into the user's interactive behavior of watching a drama, so as to deeply attract potential target customers.

[0102] In the process of displaying the target product advertisement in response to the user's operation on the video playback progress on the video playback interface, the following may also be performed:

[0103] In response to the user's operation on the video playing progress on the video playing interface, an advertisement for the target product is displayed in the entire or partial area of ​​the video playing interface.

[0104] The advertisement of the target product may include dynamic and / or static advertisement content.

[0105] See also Figure 7 When the user fast-forwards / rewinds during video playback, the corresponding fast-forward / rewind thumbnail can be displayed, showing the preview image of the video frame at the corresponding time node during the fast-forward or rewind process. At this time, the advertising material of the target product can be displayed in the border of the fast-forward / rewind thumbnail. The advertising material can be displayed dynamically (such as motion effects, GIFs, etc.) or statically around the fast-forward / rewind thumbnail to attract the user's attention without blocking the content of the fast-forward / rewind thumbnail, thereby achieving an immersive fast-forward / rewind experience for the user, making the advertising content more interesting and attractive, and further strengthening the brand promotion effect.

[0106] Figure 8 FIG. 1 is a schematic diagram showing a method of displaying advertisement content on a video playback interface according to an embodiment of the present disclosure. Figure 8 As shown, when the user performs fast forward / rewind operations during video playback, the advertising material of the target product can also be displayed on a partial screen or full screen around the fast forward / rewind small picture to achieve a better advertising promotion effect.

[0107] For another example, if there is no fast forward / rewind thumbnail, but the fast forward / rewind screen is displayed directly in the video playback screen, the advertising material of the target product can also be displayed in a part of the playback screen in the form of a floating window or embedded advertisement. Since the fast forward / rewind screen is usually not the screen that users want to pay attention to, playing ads at this time can minimize the impact of ads on users' viewing experience of watching videos.

[0108] In order to make the advertising promotion of the target product deeply integrated with the user's viewing scene, the advertisement of the target product can be associated with the type of video. For example, the tone, style, special effects, etc. of the advertising content of the advertisement can be adjusted according to the type of video played. For example, when the video is of the suspense type, the tone of the advertising content can be appropriately dimmed to enhance the sense of immersion and create a promotion effect consistent with the atmosphere of the plot. This dynamic advertising content adjustment based on the video type can enhance the user's viewing experience and make the advertising promotion more attractive and contextual.

[0109] above Figure 7 , Figure 8 The related steps involved can be executed independently of steps S201-S203, that is, without executing steps S201-S203, the advertisement of the target product can also be displayed by dragging the progress bar, fast forward, rewind, etc.

[0110] Fig. 9 FIG. 2 shows a structural diagram of an advertisement delivery device according to an embodiment of the present disclosure. Fig. 9 As shown, the device comprises:

[0111] The first display module 901 is used to display the advertisement of the target product on the initial interface;

[0112] The second display module 902 displays a customized interface in response to a user's operation on the advertisement content on the initial interface, wherein the customized interface includes an advertisement for a target product;

[0113] The third display module 903 displays a video playback interface in response to a user operation on the customized interface, where the video playback interface includes an advertisement for a target product.

[0114] In a possible implementation, the operation and customization interface for the advertisement content of the advertisement are associated with the characteristics of the target product.

[0115] In a possible implementation, the operation is related to the usage of the target product, and the content displayed in the customization interface is related to the product information or usage function of the target product.

[0116] In a possible implementation, the initial interface includes a search interface, the customized interface includes a movie list recommendation interface, and the second display module 902 is used to:

[0117] In response to a user's operation on the advertisement content of the advertisement on the search interface, determining a list of films recommended to the user;

[0118] The movie list recommendation interface displays the movie list recommended for the user.

[0119] In a possible implementation, the operation on the advertisement content includes circling an area of ​​interest in the advertisement content, and the device further includes:

[0120] The fourth display module is used to display guidance content on the initial interface, where the guidance content is used to guide the user to perform operations on the advertisement content.

[0121] In a possible implementation, the third display module 903 is used to:

[0122] In response to a user selecting a target video from a playlist displayed on a playlist recommendation interface, the target video is played on a video playback interface, and an advertisement for a target product is played on the video playback interface.

[0123] In a possible implementation, the device further includes:

[0124] The fifth display module is used to display the advertisement of the target product in response to the user's operation on the video playing progress in the video playing interface.

[0125] In a possible implementation, the operation on the video playback progress on the video playback interface includes the operation of dragging the video playback progress bar, and / or the operation of long pressing to fast forward or long pressing to rewind on the video playback interface.

[0126] In a possible implementation, in response to a user's operation on the video playback progress on the video playback interface, displaying an advertisement for a target product includes:

[0127] In response to the user's operation on the video playback progress on the video playback interface, the icon of the playback slider control on the progress bar is replaced with an advertisement for the target product.

[0128] In a possible implementation, in response to a user's operation on the video playback progress on the video playback interface, displaying an advertisement for a target product includes:

[0129] In response to the user's operation on the video playback progress on the video playback interface, the advertisement of the target product is fully or partially displayed on the video playback interface, and the advertisement of the target product includes dynamic and / or static advertising content.

[0130] In a possible implementation, the advertisement content of the advertisement is associated with the type of the video.

[0131] According to the embodiments of the present disclosure, by displaying an advertisement for a target product on an initial interface, displaying a customized interface including an advertisement for the target product in response to a user's operation on the advertisement content on the initial interface, and displaying a video playback interface including an advertisement for the target product in response to a user's operation on the customized interface, multi-interface follow-up of advertisements of the same brand can be achieved in the video playback scenario to achieve a better repeated delivery effect, and interaction with users can be achieved in combination with user operations to perform continuous brand output, increase the exposure frequency of advertisements, achieve the user's full-path multi-resource advertisement follow-up capability, maintain the continuity of the advertisements, increase user recall and provide a better user experience.

[0132] In some embodiments, the functions or modules included in the device provided by the embodiments of the present disclosure can be used to execute the method described in the above method embodiments. The specific implementation can refer to the description of the above method embodiments, and for the sake of brevity, it will not be repeated here.

[0133] The embodiment of the present disclosure also provides a computer-readable storage medium on which computer program instructions are stored, and the computer program instructions implement the above method when executed by a processor. The computer-readable storage medium can be a volatile or non-volatile computer-readable storage medium.

[0134] The embodiment of the present disclosure further proposes an advertisement delivery device, comprising: a processor; and a memory for storing instructions executable by the processor; wherein the processor is configured to implement the above method when executing the instructions stored in the memory.

[0135] The embodiments of the present disclosure also provide a computer program product, including a computer-readable code, or a non-volatile computer-readable storage medium carrying the computer-readable code. When the computer-readable code runs in a processor of an electronic device, the processor in the electronic device executes the above method.

[0136] Fig.10 1 is a block diagram of an apparatus 1900 for advertising delivery according to an exemplary embodiment. For example, the apparatus 1900 may be provided as a server or a terminal device. Fig.10 , the apparatus 1900 includes a processing component 1922, which further includes one or more processors, and a memory resource represented by a memory 1932 for storing instructions, such as an application, that can be executed by the processing component 1922. The application stored in the memory 1932 may include one or more modules, each corresponding to a set of instructions. In addition, the processing component 1922 is configured to execute instructions to perform the above method.

[0137] The device 1900 may also include a power supply component 1926 configured to perform power management of the device 1900, a wired or wireless network interface 1950 configured to connect the device 1900 to a network, and an input / output interface 1958 (I / O interface). The device 1900 may operate based on an operating system stored in the memory 1932, such as Windows Server 2000. TM , MacOS X TM , Unix TM ,Linux TM , FreeBSD TM or similar.

[0138] In an exemplary embodiment, a non-volatile computer-readable storage medium is also provided, such as a memory 1932 including computer program instructions, which can be executed by the processing component 1922 of the device 1900 to perform the above method.

[0139] The present disclosure may be a system, a method and / or a computer program product. The computer program product may include a computer-readable storage medium carrying computer-readable program instructions for causing a processor to implement various aspects of the present disclosure.

[0140] A computer-readable storage medium may be a tangible device that can hold and store instructions used by an instruction execution device. A computer-readable storage medium may be, for example, but not limited to, an electrical storage device, a magnetic storage device, an optical storage device, an electromagnetic storage device, a semiconductor storage device, or any suitable combination of the foregoing. More specific examples of computer-readable storage media (a non-exhaustive list) include: a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), a static random access memory (SRAM), a portable compact disk read-only memory (CD-ROM), a digital versatile disk (DVD), a memory stick, a floppy disk, a mechanical encoding device, such as a punch card or a raised structure in a groove on which instructions are stored, and any suitable combination of the foregoing. As used herein, a computer-readable storage medium is not to be interpreted as a transient signal per se, such as a radio wave or other freely propagating electromagnetic wave, an electromagnetic wave propagating through a waveguide or other transmission medium (e.g., a light pulse through a fiber optic cable), or an electrical signal transmitted through a wire.

[0141] The computer-readable program instructions described herein can be downloaded from a computer-readable storage medium to each computing / processing device, or downloaded to an external computer or external storage device via a network, such as the Internet, a local area network, a wide area network, and / or a wireless network. The network can include copper transmission cables, optical fiber transmissions, wireless transmissions, routers, firewalls, switches, gateway computers, and / or edge servers. The network adapter card or network interface in each computing / processing device receives the computer-readable program instructions from the network and forwards the computer-readable program instructions for storage in the computer-readable storage medium in each computing / processing device.

[0142] The computer program instructions for performing the operation of the present disclosure may be assembly instructions, instruction set architecture (ISA) instructions, machine instructions, machine-related instructions, microcode, firmware instructions, state setting data, or source code or object code written in any combination of one or more programming languages, including object-oriented programming languages, such as Smalltalk, C++, etc., and conventional procedural programming languages, such as "C" language or similar programming languages. Computer-readable program instructions may be executed completely on a user's computer, partially on a user's computer, as an independent software package, partially on a user's computer, partially on a remote computer, or completely on a remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer via any type of network, including a local area network (LAN) or a wide area network (WAN), or may be connected to an external computer (e.g., using an Internet service provider to connect via the Internet). In some embodiments, an electronic circuit, such as a programmable logic circuit, a field programmable gate array (FPGA), or a programmable logic array (PLA), may be customized by utilizing the state information of the computer-readable program instructions, and the electronic circuit may execute the computer-readable program instructions, thereby realizing various aspects of the present disclosure.

[0143] Various aspects of the present disclosure are described herein with reference to the flowcharts and / or block diagrams of the methods, devices (systems) and computer program products according to the embodiments of the present disclosure. It should be understood that each box in the flowchart and / or block diagram and the combination of each box in the flowchart and / or block diagram can be implemented by computer-readable program instructions.

[0144] These computer-readable program instructions can be provided to a processor of a general-purpose computer, a special-purpose computer, or other programmable data processing device, thereby producing a machine, so that when these instructions are executed by the processor of the computer or other programmable data processing device, a device that implements the functions / actions specified in one or more boxes in the flowchart and / or block diagram is generated. These computer-readable program instructions can also be stored in a computer-readable storage medium, and these instructions cause the computer, programmable data processing device, and / or other equipment to work in a specific manner, so that the computer-readable medium storing the instructions includes a manufactured product, which includes instructions for implementing various aspects of the functions / actions specified in one or more boxes in the flowchart and / or block diagram.

[0145] Computer-readable program instructions may also be loaded onto a computer, other programmable data processing apparatus, or other device so that a series of operating steps are performed on the computer, other programmable data processing apparatus, or other device to produce a computer-implemented process, thereby causing the instructions executed on the computer, other programmable data processing apparatus, or other device to implement the functions / actions specified in one or more boxes in the flowchart and / or block diagram.

[0146] The flow chart and block diagram in the accompanying drawings show the possible architecture, function and operation of the system, method and computer program product according to multiple embodiments of the present disclosure. In this regard, each square box in the flow chart or block diagram can represent a part of a module, program segment or instruction, and a part of the module, program segment or instruction includes one or more executable instructions for realizing the specified logical function. In some alternative implementations, the function marked in the square box can also occur in a sequence different from that marked in the accompanying drawings. For example, two continuous square boxes can actually be executed substantially in parallel, and they can sometimes be executed in reverse order, depending on the functions involved. It should also be noted that each square box in the block diagram and / or flow chart, and the combination of the square boxes in the block diagram and / or flow chart can be implemented with a dedicated hardware-based system that performs the specified function or action, or can be implemented with a combination of special hardware and computer instructions.

[0147] The embodiments of the present disclosure have been described above, and the above description is exemplary, not exhaustive, and is not limited to the disclosed embodiments. Many modifications and changes will be apparent to those of ordinary skill in the art without departing from the scope and spirit of the described embodiments. The selection of terms used herein is intended to best explain the principles of the embodiments, practical applications, or technical improvements in the market, or to enable other persons of ordinary skill in the art to understand the embodiments disclosed herein.

Claims

1. An advertisement delivery method, characterized in that: The method comprises: Display advertisements for target products on the initial interface; In response to a user's operation on the advertisement content of the advertisement on the initial interface, displaying a customized interface, the customized interface including the advertisement of the target product; In response to a user operation on the customized interface, a video playing interface is displayed, wherein the video playing interface includes an advertisement for the target product.

2. The method according to claim 1, characterized in that The operation of the advertisement content of the advertisement and the customized interface are associated with the characteristics of the target product.

3. The method according to claim 2, characterized in that The operation is related to the usage of the target product, and the content displayed in the customized interface is related to the product information or usage function of the target product.

4. The method according to claim 1, characterized in that: The initial interface includes a search interface, the customized interface includes a playlist recommendation interface, and the display of the customized interface in response to a user's operation on the initial interface with respect to the advertisement content of the advertisement includes: In response to a user's operation on an advertisement content on a search interface, determining a list of films recommended for the user; The movie list recommended for the user is displayed in the movie list recommendation interface.

5. The method according to claim 1 or 4, characterized in that: The operation on the advertisement content of the advertisement includes circling an area of ​​interest in the advertisement content, and the method further includes: Guidance content is displayed on the initial interface, and the guidance content is used to guide the user to perform operations on the advertisement content of the advertisement.

6. The method according to claim 4, characterized in that The step of displaying a video playback interface in response to a user operation on the customized interface comprises: In response to a user selecting a target video from the playlist displayed on the playlist recommendation interface, the target video is played on the video playback interface, and an advertisement for a target product is played on the video playback interface.

7. The method according to claim 1, characterized in that The method further comprises: In response to the user's operation on the video playing progress on the video playing interface, an advertisement for the target product is displayed.

8. The method according to claim 7, characterized in that The operation on the video playback progress on the video playback interface includes the operation of dragging the video playback progress bar, and / or the operation of long pressing to fast forward or long pressing to rewind on the video playback interface.

9. The method according to claim 7, characterized in that: The method of displaying an advertisement of a target product in response to a user's operation on a video playback interface on a video playback interface includes: In response to the user's operation on the video playback progress on the video playback interface, the icon of the playback slider control on the progress bar is replaced with an advertisement for the target product.

10. The method according to claim 7, characterized in that The method of displaying an advertisement of a target product in response to a user's operation on a video playback interface on a video playback interface includes: In response to the user's operation on the video playback progress on the video playback interface, an advertisement for a target product is displayed in all or part of the area of ​​the video playback interface, and the advertisement for the target product includes dynamic and / or static advertising content.

11. The method according to any one of claims 7 to 10, characterized in that: The advertisement content of the advertisement is associated with the type of the video.

12. An advertisement delivery device, characterized in that: The device comprises: A first display module, used to display an advertisement of a target product on an initial interface; A second display module, configured to display a customized interface in response to a user's operation on the advertisement content of the advertisement on the initial interface, wherein the customized interface includes the advertisement of the target product; The third display module is used to display a video playback interface in response to a user operation on the customized interface, wherein the video playback interface includes an advertisement for the target product.

13. An advertisement delivery device, characterized in that: include: processor; a memory for storing processor-executable instructions; The processor is configured to implement the method described in any one of claims 1 to 11 when executing the instructions stored in the memory.

14. A non-volatile computer-readable storage medium having computer program instructions stored thereon, characterized in that: When the computer program instructions are executed by a processor, the method according to any one of claims 1 to 11 is implemented.

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