Behavior trajectory analysis method and device, equipment, medium and product

Abstract

The invention discloses a behavior trajectory analysis method, device and equipment, a medium and a product. Relates to the technical field of computers, in particular to the field of financial science and technology, and the method comprises the following steps: in a process that a target user operates on a client to carry out business processing, if a page jump operation is detected, determining jump information corresponding to the page jump operation; interacting with a server side according to the jump information and the user identification information to indicate the server side to perform jump information adding operation, and updating a database log table; and in response to a trajectory analysis request for the target user, acquiring jump information corresponding to the target user from a database log table of the server, and performing full-trajectory analysis. According to the technical scheme, the log table can be utilized to more comprehensively record the operation in the interaction process of the user and the client, so that the behavior activity after the client clicks the function is captured, the targeted system optimization effect of a service system is improved, and the use experience of the user is improved.

Description

Technical Field

[0001] The present invention relates to the field of computer technology, and can be specifically applied to the field of financial technology, and in particular to a behavior trajectory analysis method, device, equipment, medium and product. Background Art

[0002] With the continuous development of computer technology, users can interact with the client of the business system to conduct business through different jump methods. Especially in the banking business system, there are many entries for users to conduct transactions, which has caused great obstacles to the comprehensive analysis of data and targeted system optimization of business systems.

[0003] Therefore, how to use the log table to more comprehensively record the operations of the user and client interaction process, so as to capture the customer's behavioral activities after clicking the function, improve the targeted system optimization effect of the business system, and enhance the user experience, is an urgent problem to be solved. Summary of the invention

[0004] The present invention provides a behavior trajectory analysis method, device, equipment, medium and product, which utilizes a log table to more comprehensively record the operation of the user and client interaction process, thereby capturing the customer's behavioral activities after clicking a function, improving the targeted system optimization effect of the business system, and enhancing the user experience.

[0005] According to one aspect of the present invention, a behavior trajectory analysis method is provided, comprising:

[0006] When the target user performs business processing on the client, if a page jump operation is detected, jump information corresponding to the page jump operation is determined;

[0007] Interact with the server according to the jump information and user identification information to instruct the server to add jump information and update the database log table;

[0008] In response to the trajectory analysis request for the target user, the jump information corresponding to the target user is obtained from the database log table of the server, and the full trajectory analysis is performed.

[0009] According to another aspect of the present invention, there is provided a behavior trajectory analysis device, comprising:

[0010] A determination module, used for determining jump information corresponding to the page jump operation if a page jump operation is detected during the process of the target user operating the client to process the business;

[0011] An update module, used to interact with the server according to the jump information and user identification information to instruct the server to perform an operation of adding jump information and update the database log table;

[0012] The analysis module is used to respond to the trajectory analysis request of the target user, obtain the jump information corresponding to the target user from the database log table of the server, and perform full trajectory analysis.

[0013] According to another aspect of the present invention, there is provided an electronic device, the electronic device comprising:

[0014] at least one processor; and

[0015] a memory communicatively connected to the at least one processor; wherein,

[0016] The memory stores a computer program executable by the at least one processor, and the computer program is executed by the at least one processor so that the at least one processor can execute the behavior trajectory analysis method described in any embodiment of the present invention.

[0017] According to another aspect of the present invention, a computer-readable storage medium is provided, wherein the computer-readable storage medium stores computer instructions, and the computer instructions are used to enable a processor to implement the behavior trajectory analysis method described in any embodiment of the present invention when executed.

[0018] According to another aspect of the present invention, a computer program product is further provided. The computer program product includes a computer program. When the computer program is executed by a processor, the behavior trajectory analysis method of any embodiment of the present invention is implemented.

[0019] The technical solution of the embodiment of the present invention is that when the target user performs business processing on the client, if a page jump operation is detected, the jump information corresponding to the page jump operation is determined; based on the jump information and user identification information, the server is interacted with to instruct the server to perform a jump information addition operation and update the database log table; in response to a trajectory analysis request for the target user, the jump information corresponding to the target user is obtained from the database log table of the server, and a full trajectory analysis is performed. By using the log table to more comprehensively record the operation of the user and client interaction process, thereby capturing the customer's behavioral activities after clicking the function, the targeted system optimization effect of the business system can be improved, and the user experience can be enhanced.

[0020] It should be understood that the contents described in this section are not intended to identify the key or important features of the embodiments of the present invention, nor are they intended to limit the scope of the present invention. Other features of the present invention will become easily understood through the following description. BRIEF DESCRIPTION OF THE DRAWINGS

[0021] In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the following briefly introduces the drawings required for use in the description of the embodiments. Obviously, the drawings described below are only some embodiments of the present invention. For ordinary technicians in this field, other drawings can be obtained based on these drawings without creative work.

[0022] Figure 1 is a flow chart of a behavior trajectory analysis method provided by Embodiment 1 of the present invention;

[0023] Figure 2 is a flow chart of a behavior trajectory analysis method provided by Embodiment 2 of the present invention;

[0024] Figure 3 is a structural block diagram of a behavior trajectory analysis device provided by Embodiment 3 of the present invention;

[0025] Figure 4 It is a schematic diagram of the structure of an electronic device provided in Embodiment 4 of the present invention. DETAILED DESCRIPTION

[0026] In order to enable those skilled in the art to better understand the scheme of the present invention, the technical scheme in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments are only part of the embodiments of the present invention, not all of the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by ordinary technicians in this field without creative work should fall within the scope of protection of the present invention.

[0027] It should be noted that the terms "first", "second", "target", "candidate", "alternative", etc. in the specification and claims of the present invention and the above-mentioned drawings are used to distinguish similar objects, and are not necessarily used to describe a specific order or sequence. It should be understood that the data used in this way can be interchangeable where appropriate, so that the embodiments of the present invention described herein can be implemented in an order other than those illustrated or described herein. In addition, the terms "including" and "having" and any variations thereof are intended to cover non-exclusive inclusions. For example, a process, method, system, product or device that includes a series of steps or units is not necessarily limited to those steps or units that are clearly listed, but may include other steps or units that are not clearly listed or inherent to these processes, methods, products or devices. The acquisition, storage, use, processing, etc. of data in the technical solution of this application comply with the relevant provisions of national laws and regulations.

[0028] It should be noted that the user information collected in the present invention is information and data authorized by the user or fully authorized by all parties, and the collection, storage, use, processing, transmission, provision, disclosure and application of relevant data comply with the relevant laws, regulations and standards of relevant countries and regions, take necessary confidentiality measures, do not violate public order and good morals, and provide corresponding operation entrances for users to choose to authorize or reject automated decision-making results; if the user chooses to reject, the expert decision-making process will be entered.

[0029] It should be noted that, in the related technology, the customer's operating behavior can be captured by adding a point-of-collection method to the response event of the corresponding interface control. The collected fields can be used to analyze the customer's operating habits to facilitate subsequent analysis and optimization of the system. However, this solution cannot perform a complete analysis of the dynamically captured customer behavior, and cannot obtain the functional entrance and drainage channel of the customer's operation. To address the above problems, the present invention specifically provides a full-track analysis solution based on a log table, which can capture the customer's behavioral activities after clicking the function, improve the targeted system optimization effect of the business system, and enhance the user experience. The specific implementation method will be introduced in detail in the subsequent embodiments.

[0030] Embodiment 1

[0031] Figure 1 1 is a flow chart of a behavior trajectory analysis method provided in the first embodiment of the present invention; this embodiment is applicable to the case where a banking business system records the user's operations on the client through a log table and performs a full trajectory analysis. The method can be executed by a behavior trajectory analysis device, which can be implemented in the form of hardware and / or software. The behavior trajectory analysis device can be configured in an electronic device, such as a client of a banking business system, such as Figure 1 As shown, the behavior trajectory analysis method includes:

[0032] S101. When a target user performs business processing on a client, if a page jump operation is detected, jump information corresponding to the page jump operation is determined.

[0033] Among them, the target user refers to the customer who operates on the client interface to conduct business. The client can specifically be a bank's business client. The page jump operation refers to the operation of switching between different interfaces of the client. Specifically, it can be a page jump operation achieved by the target user by clicking on different areas of the client interface.

[0034] Jump information refers to information that can characterize the characteristic attributes of page jumps. Jump information includes jump source type (jump Source), jump method (jump Type), jump source identifier (source Info Id) and jump source name (source Info Name). Jump source type includes at least one of the following: menu jump, floor jump, advertising diversion, scheme jump, QR code diversion, transaction diversion and bridge jump. Menu jump can also be called general jump, which can specifically refer to the jump type realized through the various function menu entrances of the client interface. The client interface is divided into separate modules according to the business, and there is an order in the display, so it is called "floor". Floor jump refers to the jump type of the jump function page realized through each floor entrance. Among them, scheme jump is specifically a page jump based on the scheme jump protocol.

[0035] Ad traffic diversion refers to the type of jump that is achieved by jumping to the function page through the entrance of the advertising column of each page. Scheme jump refers to the type of jump that is achieved by calling the entrance of the client function through the external link of the client. QR code traffic diversion refers to the type of jump that is achieved by scanning the QR code entrance through the scan function in the client. Transaction traffic diversion refers to the type of jump that is achieved through the internal jump entrance of the function, such as the entrance of the jump transfer and remittance function in the account management function. Bridge jump refers to the type of jump that is achieved by calling the client native method inside the function to achieve the jump entrance. The jump method can be used to distinguish the technology stack types of different pages. Specifically, the jump method can be React Native (cross-platform mobile application development framework), H5 page or React page. The jump method can also be different front-end technology stack types, and the present invention is not limited to this.

[0036] It should be noted that the present invention can improve the richness of jump modes by providing the content of jump information and different jump source types, accurately evaluate and distinguish different jump modes, and facilitate subsequent accurate analysis of user behavior trajectories.

[0037] Optionally, while the target user is performing business processing on the client, the target user's click operations in different areas of the client interface can be monitored. When the target user's click operations in different areas of the client interface complete the page jump, the type of interface click event is determined based on the area location information to obtain the jump information corresponding to the page jump operation.

[0038] Optionally, a page jump operation is detected during the process of the target user performing business processing on the client, including: during the process of the target user performing a click operation on the client interface to perform business processing, if an interface click event or a code scanning event is detected, it is determined that a page jump operation is detected.

[0039] Among them, the interface click event includes at least one of the following: a menu control click event, an interface advertisement click event, and a pop-up window click event.

[0040] Optionally, if the page jump is caused by an interface click event, the event type can be determined based on the event content of the interface click event to obtain the jump source type. If the click area is a submenu area or a floor area, the jump source type is determined to be a floor jump. If the interface click event is an interface advertisement click event, the jump source type can be determined to be a QR code diversion.

[0041] It should be noted that the above-mentioned embodiment of the present invention can determine whether a page jump operation is detected according to the type of interface click event or code scanning event, and provides an implementable method for determining a page jump event, which can accurately detect the occurrence of a page jump event.

[0042] Optionally, the jump source type corresponding to the jump operation is determined based on the event content of the interface click event, including: based on the event content of the interface click event, if the interface click event is a menu control click event, the click area of ​​the target user is determined based on the event content; if the area range to which the click area belongs is the main menu area, then the jump source type corresponding to the jump operation is determined to be a menu jump.

[0043] It should be noted that by determining the target user's click area, the target user's specific adjustment source type can be accurately identified, which helps to subsequently determine accurate jump information.

[0044] Optionally, if a page jump operation is detected, the jump information corresponding to the page jump operation is determined, including: determining the jump source type and jump method corresponding to the jump operation based on the event content of the interface click event; determining the corresponding jump source identifier and jump source name based on the jump source type, and determining the jump information corresponding to the page jump operation based on the jump source type, jump method, jump source identifier and jump source name.

[0045] Optionally, if the jump source type is menu jump, the corresponding jump source identifier can be a menu ID (Identity document, unique code); if the jump source type is floor jump, the corresponding jump source identifier can be a floor ID; if the jump source type is advertising diversion, the corresponding jump source identifier can be an advertising ID; if the jump source type is scheme jump, the starttype field can be recorded as the jump source identifier; if the jump source type is QR code diversion, the QR code label can be recorded as the jump source identifier; if the jump source type is transaction diversion, the menu ID of the current function can be recorded as the jump source identifier; if the jump source type is bridge jump, the request link of the current jump can be recorded as the jump source identifier.

[0046] Optionally, if the jump source type is menu jump, the corresponding jump source name can be the menu column name, if the jump source type is floor jump, the corresponding jump source name can be the floor name, if the jump source type is advertising diversion, the corresponding jump source name can be the advertising name, if the jump source type is scheme jump, the starttype field is recorded as the jump source name, if the jump source type is QR code diversion, the QR code name is recorded as the jump source name, if the jump source type is transaction diversion, the menu name of the current function can be recorded as the jump source name, if the jump source type is bridge jump, the current bridge method name can be recorded as the jump source name. Among them, the jump source identifier and the jump source name are one-to-one corresponding, so that each function can be more intuitively identified in subsequent statistical analysis.

[0047] Optionally, the jump source type, jump mode, jump source identifier and jump source name may be directly determined as the jump information corresponding to the page jump operation.

[0048] It should be noted that the above embodiment of the present invention provides a method for determining a jump identifier and a name. By determining the jump identifier and the name according to the correspondence of the jump source type, accurate recording of different jumps can be achieved, which is convenient for subsequent trajectory analysis.

[0049] S102: interact with the server according to the jump information and the user identification information to instruct the server to perform an operation of adding jump information and update the database log table.

[0050] The server may be a service end of a banking system, and is specifically used to add jump information to the public log logic and update the jump information to a database log table. The database log table is a log table stored in the server for recording jump information. The database log table may record at least one of the following: transaction channel number, transaction name, group ID, login ID, transaction time, client type, jump mode, jump source type, jump source identifier, and jump source name.

[0051] Optionally, the server may add jump information in the public log logic to implement the jump information adding operation.

[0052] Optionally, interact with the server based on the jump information to instruct the server to perform an operation to add the jump information and update the database log table, including: if the jump source type in the jump information is a QR code diversion, the protocol link and jump information obtained after parsing the QR code are sent to the server to instruct the server to match in the protocol link, determine the tag rule field, and add the jump information in the processing logic corresponding to the tag rule field; according to the jump information and the user identification information of the target user, add the corresponding field in the database log table to complete the update of the database log table.

[0053] Exemplarily, after the target user scans the QR code, the client can parse the QR code into an http protocol link, i.e., a protocol link. The protocol link will contain an internal tag rule field, and different processing logics can be triggered according to different tags to implement function jumps. After the client sends the protocol link and the determined jump information to the server, the server can add four fields for recording jump information in the jump logic corresponding to different tags, which are used to record the exposure and visits of each QR code, i.e., perform a jump information adding operation.

[0054] For example, the target user can click on the client homepage menu function (such as the transfer and remittance function), and the client will send the current transfer and remittance menu id, jump source type: general jump, jump method: 0-RN, jump source name: transfer and remittance, and instruct the server to update the database log table.

[0055] It should be noted that the above-mentioned embodiment of the present invention can improve the richness of jump types by providing a specific implementation method for the client and the server to interact and instruct the server to perform additional operations and log table updates when the jump source type is QR code drainage, which is helpful for subsequent accurate analysis of the behavior trajectory of the target user.

[0056] S103 . In response to a trajectory analysis request for a target user, jump information corresponding to the target user is obtained from a database log table on the server side, and a full trajectory analysis is performed.

[0057] The trajectory analysis request refers to a request for a comprehensive analysis of the target user's operation trajectory on the client.

[0058] Optionally, in response to a trajectory analysis request for the target user, the jump information corresponding to the target user is obtained from the database log table of the server, and a full trajectory analysis is performed, including: in response to the trajectory analysis request for the target user, the target identification information of the target user is determined, and the target identification information is sent to the server to instruct the server to match in the database log table according to the target identification information, determine and feedback the jump information corresponding to the target user; and obtain the jump information corresponding to the target user fed back by the server to perform a full trajectory analysis on the target user.

[0059] For example, the target user's behavior trajectory analysis can be carried out in different dimensions according to the different fields recorded in the database log table. Specifically, the usage of each transaction of the group customers can be counted by time period, and the customer's behavior habits and user portrait can be analyzed. Each transaction link diagram can also be drawn according to the record fields to find the pain points and bottlenecks in the transaction link process. The jump mode field can also be used to effectively analyze the usage of different technology stacks, thereby providing data support for subsequent new technology stack promotion pilots.

[0060] Optionally, after the jump information is determined, each jump information can be used to perform trajectory analysis on different access situations of the target user. Specifically, the jump method is convenient for subsequent business to count the number of each jump method type, so as to analyze which entrances or technology stacks have high visits. The jump source type is used to count the visits of each function. By recording the jump source identifier and jump source name, it is realized that the record type also needs to record the unique index of the function. Combining these two dimensions, the access situation and exposure of each function entrance can be analyzed.

[0061] It should be noted that the above-mentioned embodiment of the present invention provides a process of how the client performs user trajectory analysis based on the data log table recorded by the server. The server log table can be used to analyze the page jump situation during the use of the target user, which helps to comprehensively analyze the user behavior trajectory, thereby facilitating the subsequent targeted improvement of the user experience.

[0062] The technical solution of the embodiment of the present invention is that when the target user performs business processing on the client, if a page jump operation is detected, the jump information corresponding to the page jump operation is determined; based on the jump information and user identification information, the server is interacted with to instruct the server to perform a jump information addition operation and update the database log table; in response to a trajectory analysis request for the target user, the jump information corresponding to the target user is obtained from the database log table of the server, and a full trajectory analysis is performed. By using the log table to more comprehensively record the operation of the user and client interaction process, thereby capturing the customer's behavioral activities after clicking the function, the targeted system optimization effect of the business system can be improved, and the user experience can be enhanced.

[0063] Embodiment 2

[0064] Figure 2 is a flow chart of a behavior trajectory analysis method provided by Embodiment 2 of the present invention; based on the above embodiments, this embodiment provides a preferred example of interaction between a client and a server of a banking system to record and analyze the operation of a target user, specifically, Figure 2 As shown, the method includes:

[0065] S201. When a target user performs a click operation on an interface of a client to perform business processing, if an interface click event is detected, it is determined that a page jump operation is detected.

[0066] S202: Determine the jump source type and jump mode corresponding to the jump operation according to the event content of the interface click event.

[0067] S203. Determine the corresponding jump source identifier and jump source name according to the jump source type, and determine the jump information corresponding to the page jump operation according to the jump source type, jump mode, jump source identifier and jump source name.

[0068] S204: If the jump source type in the jump information is QR code diversion, the protocol link and jump information obtained after the QR code is parsed are sent to the server.

[0069] S205 , instruct the server to perform matching in the protocol link, determine the tag rule field, and add jump information in the processing logic corresponding to the tag rule field.

[0070] S206: Add corresponding fields to the database log table according to the jump information and the user identification information of the target user to complete the update of the database log table.

[0071] S207, in response to the trajectory analysis request for the target user, determine the target identification information of the target user, and send the target identification information to the server to instruct the server to match in the database log table according to the target identification information, determine and feedback the jump information corresponding to the target user.

[0072] S208: Obtain the jump information corresponding to the target user fed back by the server to perform a full trajectory analysis on the target user.

[0073] The technical solution of the present invention can capture the behavioral activities of customers after clicking on a function by adding a full-track analysis method to the log table on the client side. The different entry links of the current transaction can be confirmed through the source page ID and the transaction channel number of the current log table. For subsequent data analysis, the association between each page is enhanced, forming a complete set of full-track path analysis methods.

[0074] Embodiment 3

[0075] Figure 3 : is a structural block diagram of a behavior trajectory analysis device provided in the third embodiment of the present invention; this embodiment can be applied to the situation where the banking system records the user's operations on the client through the log table and performs full trajectory analysis. The behavior trajectory analysis device provided in the embodiment of the present invention can execute the behavior trajectory analysis method provided in any embodiment of the present invention, and has the corresponding functional modules and beneficial effects of the execution method; the behavior trajectory analysis device can be implemented in the form of hardware and / or software, and configured in an electronic device with a behavior trajectory analysis function, such as a client of a banking system, such as Figure 3 As shown, the behavior trajectory analysis device specifically includes:

[0076] The determination module 301 is used to determine the jump information corresponding to the page jump operation if a page jump operation is detected during the process of the target user operating the client to process the business;

[0077] An updating module 302 is used to interact with the server according to the jump information and the user identification information to instruct the server to perform an operation of adding jump information and update the database log table;

[0078] The analysis module 303 is used to respond to the trajectory analysis request of the target user, obtain the jump information corresponding to the target user from the database log table of the server, and perform full trajectory analysis.

[0079] The technical solution of the embodiment of the present invention is that when the target user performs business processing on the client, if a page jump operation is detected, the jump information corresponding to the page jump operation is determined; based on the jump information and user identification information, the server is interacted with to instruct the server to perform a jump information addition operation and update the database log table; in response to a trajectory analysis request for the target user, the jump information corresponding to the target user is obtained from the database log table of the server, and a full trajectory analysis is performed. By using the log table to more comprehensively record the operation of the user and client interaction process, thereby capturing the customer's behavioral activities after clicking the function, the targeted system optimization effect of the business system can be improved, and the user experience can be enhanced.

[0080] Furthermore, the determination module 301 is specifically used for:

[0081] When the target user performs a click operation on the client interface to perform business processing, if an interface click event or a code scanning event is detected, it is determined that a page jump operation is detected; the interface click event includes at least one of the following: a menu control click event, an interface advertisement click event, and a pop-up window click event.

[0082] Further, the determination module 301 may include:

[0083] A method determination unit, used to determine the jump source type and jump method corresponding to the jump operation according to the event content of the interface click event;

[0084] The information determination unit is used to determine the corresponding jump source identifier and jump source name according to the jump source type, and determine the jump information corresponding to the page jump operation according to the jump source type, jump mode, jump source identifier and jump source name.

[0085] Furthermore, the mode determination unit is specifically used for:

[0086] According to the event content of the interface click event, if the interface click event is a menu control click event, the click area of ​​the target user is determined according to the event content;

[0087] If the area range to which the clicked area belongs is the main menu area, the jump source type corresponding to the jump operation is determined to be menu jump.

[0088] Furthermore, the updating module 302 is specifically used for:

[0089] If the jump source type in the jump information is QR code diversion, the protocol link and jump information obtained after the QR code is parsed are sent to the server to instruct the server to match in the protocol link, determine the tag rule field, and add the jump information in the processing logic corresponding to the tag rule field;

[0090] According to the jump information and the user identification information of the target user, a corresponding field is added to the database log table to complete the update of the database log table.

[0091] Furthermore, the analysis module 303 is specifically used for:

[0092] In response to a trajectory analysis request for a target user, determine the target identification information of the target user, and send the target identification information to the server to instruct the server to match the target identification information in the database log table, determine and feedback the jump information corresponding to the target user;

[0093] Obtain the jump information corresponding to the target user fed back by the server to perform full trajectory analysis on the target user.

[0094] Embodiment 4

[0095] Figure 4 It is a schematic diagram of the structure of an electronic device provided in Embodiment 4 of the present invention. Figure 4 A schematic diagram of the structure of an electronic device 10 that can be used to implement an embodiment of the present invention is shown. The electronic device is intended to represent various forms of digital computers, such as laptop computers, desktop computers, workstations, personal digital assistants, servers, blade servers, mainframe computers, and other suitable computers. The electronic device can also represent various forms of mobile devices, such as personal digital processing, cellular phones, smart phones, wearable devices (such as helmets, glasses, watches, etc.) and other similar computing devices. The components shown herein, their connections and relationships, and their functions are merely examples and are not intended to limit the implementation of the present invention described and / or required herein.

[0096] like Figure 4 As shown, the electronic device 10 includes at least one processor 11, and a memory connected to the at least one processor 11, such as a read-only memory (ROM) 12, a random access memory (RAM) 13, etc., wherein the memory stores a computer program that can be executed by at least one processor, and the processor 11 can perform various appropriate actions and processes according to the computer program stored in the read-only memory (ROM) 12 or the computer program loaded from the storage unit 18 to the random access memory (RAM) 13. In the RAM 13, various programs and data required for the operation of the electronic device 10 can also be stored. The processor 11, the ROM 12, and the RAM 13 are connected to each other through a bus 14. An input / output (I / O) interface 15 is also connected to the bus 14.

[0097] A number of components in the electronic device 10 are connected to the I / O interface 15, including: an input unit 16, such as a keyboard, a mouse, etc.; an output unit 17, such as various types of displays, speakers, etc.; a storage unit 18, such as a disk, an optical disk, etc.; and a communication unit 19, such as a network card, a modem, a wireless communication transceiver, etc. The communication unit 19 allows the electronic device 10 to exchange information / data with other devices through a computer network such as the Internet and / or various telecommunication networks.

[0098] The processor 11 may be a variety of general and / or special processing components with processing and computing capabilities. Some examples of the processor 11 include, but are not limited to, a central processing unit (CPU), a graphics processing unit (GPU), various dedicated artificial intelligence (AI) computing chips, various processors running machine learning model algorithms, a digital signal processor (DSP), and any appropriate processor, controller, microcontroller, etc. The processor 11 executes the various methods and processes described above, such as the behavior trajectory analysis method.

[0099] In some embodiments, the behavior trajectory analysis method may be implemented as a computer program, which is tangibly contained in a computer-readable storage medium, such as a storage unit 18. In some embodiments, part or all of the computer program may be loaded and / or installed on the electronic device 10 via the ROM 12 and / or the communication unit 19. When the computer program is loaded into the RAM 13 and executed by the processor 11, one or more steps of the behavior trajectory analysis method described above may be performed. Alternatively, in other embodiments, the processor 11 may be configured to perform the behavior trajectory analysis method in any other appropriate manner (e.g., by means of firmware).

[0100] Various implementations of the systems and techniques described above herein can be implemented in digital electronic circuit systems, integrated circuit systems, field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), application specific standard products (ASSPs), system-on-chips (SOCs), complex programmable logic devices (CPLDs), computer hardware, firmware, software, and / or combinations thereof. These various implementations can include: being implemented in one or more computer programs that can be executed and / or interpreted on a programmable system including at least one programmable processor, which can be a special purpose or general purpose programmable processor that can receive data and instructions from a storage system, at least one input device, and at least one output device, and transmit data and instructions to the storage system, the at least one input device, and the at least one output device.

[0101] Computer programs for implementing the methods of the present invention may be written in any combination of one or more programming languages. These computer programs may be provided to a processor of a general-purpose computer, a special-purpose computer, or other programmable data processing device, so that when the computer program is executed by the processor, the functions / operations specified in the flow chart and / or block diagram are implemented. The computer program may be executed entirely on the machine, partially on the machine, partially on the machine and partially on a remote machine as a stand-alone software package, or entirely on a remote machine or server.

[0102] In the context of the present invention, a computer readable storage medium may be a tangible medium that may contain or store a computer program for use by or in conjunction with an instruction execution system, device, or equipment. A computer readable storage medium may include, but is not limited to, electronic, magnetic, optical, electromagnetic, infrared, semiconductor systems, devices, or equipment, or any suitable combination of the foregoing. Alternatively, a computer readable storage medium may be a machine readable signal medium. A more specific example of a machine readable storage medium may include an electrical connection based on one or more lines, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

[0103] To provide interaction with a user, the systems and techniques described herein may be implemented on an electronic device having: a display device (e.g., a CRT (cathode ray tube) or LCD (liquid crystal display) monitor) for displaying information to the user; and a keyboard and a pointing device (e.g., a mouse or trackball) through which the user can provide input to the electronic device. Other types of devices may also be used to provide interaction with the user; for example, the feedback provided to the user may be any form of sensory feedback (e.g., visual feedback, auditory feedback, or tactile feedback); and input from the user may be received in any form (including acoustic input, voice input, or tactile input).

[0104] The systems and techniques described herein may be implemented in a computing system that includes backend components (e.g., as a data server), or a computing system that includes middleware components (e.g., an application server), or a computing system that includes frontend components (e.g., a user computer with a graphical user interface or a web browser through which a user can interact with implementations of the systems and techniques described herein), or a computing system that includes any combination of such backend components, middleware components, or frontend components. The components of the system may be interconnected by any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include: a local area network (LAN), a wide area network (WAN), a blockchain network, and the Internet.

[0105] A computing system may include a client and a server. The client and the server are generally remote from each other and usually interact through a communication network. The client and server relationship is generated by computer programs running on the corresponding computers and having a client-server relationship with each other. The server may be a cloud server, also known as a cloud computing server or cloud host, which is a host product in the cloud computing service system to solve the defects of difficult management and weak business scalability in traditional physical hosts and VPS services.

[0106] In one embodiment, the embodiment of the present invention further includes a computer program product, the computer program product includes a computer program, and when the computer program is executed by a processor, the behavior trajectory analysis method of any embodiment of the present invention is implemented.

[0107] In the process of implementation, the computer program product can be written in one or more programming languages ​​or a combination thereof to perform the computer program code of the present invention, including object-oriented programming languages, such as Java, Smalltalk, C++, and conventional procedural programming languages, such as "C" language or similar programming languages. The program code can be executed entirely on the user's computer, partially on the user's computer, as a separate software package, partially on the user's computer and partially on a remote computer, or entirely on a remote computer or server. In the case of a remote computer, the remote computer can be connected to the user's computer through any type of network, including a local area network (LAN) or a wide area network (WAN), or can be connected to an external computer (for example, using an Internet service provider to connect through the Internet).

[0108] It should be understood that the various forms of processes shown above can be used to reorder, add or delete steps. For example, the steps described in the present invention can be executed in parallel, sequentially or in different orders, as long as the desired results of the technical solution of the present invention can be achieved, and this document does not limit this.

[0109] The above specific implementations do not constitute a limitation on the protection scope of the present invention. It should be understood by those skilled in the art that various modifications, combinations, sub-combinations and substitutions can be made according to design requirements and other factors. Any modification, equivalent substitution and improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.

Claims

1. A behavior trajectory analysis method, characterized in that: include: When the target user performs business processing on the client, if a page jump operation is detected, jump information corresponding to the page jump operation is determined; Interact with the server according to the jump information and user identification information to instruct the server to add jump information and update the database log table; In response to the trajectory analysis request for the target user, the jump information corresponding to the target user is obtained from the database log table of the server, and the full trajectory analysis is performed.

2. The method according to claim 1, characterized in that Interact with the server based on the jump information to instruct the server to add jump information and update the database log table, including: If the jump source type in the jump information is QR code diversion, the protocol link and jump information obtained after the QR code is parsed are sent to the server to instruct the server to match in the protocol link, determine the tag rule field, and add the jump information in the processing logic corresponding to the tag rule field; According to the jump information and the user identification information of the target user, a corresponding field is added to the database log table to complete the update of the database log table.

3. The method according to claim 1, characterized in that In response to the trajectory analysis request for the target user, the jump information corresponding to the target user is obtained from the database log table of the server, and the full trajectory analysis is performed, including: In response to a trajectory analysis request for a target user, determine the target identification information of the target user, and send the target identification information to the server to instruct the server to match the target identification information in the database log table, determine and feedback the jump information corresponding to the target user; Obtain the jump information corresponding to the target user fed back by the server to perform full trajectory analysis on the target user.

4. The method according to claim 1, characterized in that: When the target user is operating a business process on the client, a page jump operation is detected, including: When the target user performs a click operation on the client interface to perform business processing, if an interface click event or a code scanning event is detected, it is determined that a page jump operation is detected; the interface click event includes at least one of the following: a menu control click event, an interface advertisement click event, and a pop-up window click event.

5. The method according to claim 1, characterized in that If a page jump operation is detected, jump information corresponding to the page jump operation is determined, including: According to the event content of the interface click event, determine the jump source type and jump method corresponding to the jump operation; According to the jump source type, the corresponding jump source identifier and jump source name are determined, and according to the jump source type, jump method, jump source identifier and jump source name, the jump information corresponding to the page jump operation is determined.

6. The method according to claim 5, characterized in that According to the event content of the interface click event, determine the jump source type corresponding to the jump operation, including: According to the event content of the interface click event, if the interface click event is a menu control click event, the click area of ​​the target user is determined according to the event content; If the area range to which the clicked area belongs is the main menu area, the jump source type corresponding to the jump operation is determined to be menu jump.

7. A behavior trajectory analysis device, characterized in that: include: A determination module, used for determining jump information corresponding to the page jump operation if a page jump operation is detected during the process of the target user operating the client to process the business; An update module, used to interact with the server according to the jump information and user identification information to instruct the server to perform an operation of adding jump information and update the database log table; The analysis module is used to respond to the trajectory analysis request of the target user, obtain the jump information corresponding to the target user from the database log table of the server, and perform full trajectory analysis.

8. An electronic device, characterized in that: The electronic device comprises: at least one processor; and a memory communicatively connected to the at least one processor; wherein, The memory stores a computer program executed by the at least one processor, and the computer program is executed by the at least one processor so that the at least one processor can execute the behavior trajectory analysis method according to any one of claims 1 to 6.

9. A computer-readable storage medium, characterized in that: The computer-readable storage medium stores computer instructions, and the computer instructions are used to enable a processor to implement the behavior trajectory analysis method according to any one of claims 1 to 6 when executed.

10. A computer program product, characterized in that The computer program product comprises a computer program, and when the computer program is executed by a processor, the behavior trajectory analysis method according to any one of claims 1 to 6 is implemented.

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