Distribution strategy generation method and device and storage medium

Abstract

The invention provides a distribution strategy generation method and apparatus, and a storage medium. The distribution method comprises the steps of configuring at least one distribution commodity and a display page; setting at least one label and commodity information of the distributed commodity; setting the type of the display page and at least one label of the display page; and determining display page information and a two-dimensional code based on the type of the display page, the at least one label of the display page, the at least one label of the distribution commodity and the commodity information.

Description

Technical Field

[0001] Embodiments of the present disclosure relate to, but are not limited to, the field of e-commerce technologies, and particularly refer to a method, device, and storage medium for generating a distribution strategy. Background Art

[0002] In Western economics, the meaning of distribution is to suggest a sales channel. The rapid development of the commodity economy has continuously improved the level of economic cooperation and specialization among industrial and commercial enterprises. Facing numerous consumer groups, manufacturers not only need to produce or provide products and services that meet market needs, but also quickly deliver the products and services to target consumers at an appropriate cost to achieve sales. For commodity manufacturers, even if it is possible to do so, it is not necessary to do so, because this may not necessarily achieve the goal of maximizing corporate benefits. Therefore, it has become the norm of the market economy to distribute products through a rich and developed market system of other intermediate trading enterprises. With the development of e-commerce, there are more and more distribution channels in online retail in the field of e-commerce. However, many distribution plans are generated statically and cannot dynamically generate distribution plans for commodities, thus lacking flexibility and agility. Summary of the Invention

[0003] The following is an overview of the subject matter described in detail in this document. This overview is not intended to limit the scope of protection of the claims. Embodiments of the present disclosure provide a method, device, and storage medium for generating a distribution strategy, and the technical solutions are as follows:

[0004] Embodiments of the present disclosure provide a method for generating a distribution strategy, which is applied to a management terminal and includes:

[0005] Configure at least one distributed commodity and a display page;

[0006] Set at least one label and commodity information of the distributed commodity; set the type of the display page and at least one label of the display page;

[0007] Determine the display page information and two-dimensional code based on the type of the display page, at least one label of the display page, at least one label of the distributed commodity, and commodity information.

[0008] In an exemplary embodiment, the commodity information includes the channel price of the distributed commodity and the original price of the distributed commodity; wherein the channel price of the distributed commodity is lower than the original price of the distributed commodity.

[0009] In an exemplary embodiment, determining the display page information based on the type of the display page, at least one label of the display page, at least one label of the distributed commodity, and commodity information includes:

[0010] Determine the template information of the display page based on the type of the display page;

[0011] When there are identical tags between the display page and the distributed product, determine the display page information according to the template information of the display page and the channel price of the distributed product.

[0012] In an exemplary embodiment, when there are no identical tags between the display page and the distributed product, determine the display page information according to the template information of the display page and the original price of the distributed product.

[0013] In an exemplary embodiment, the product information further includes the purchase limit quantity of the distributed product; the purchase limit quantity of the distributed product is set such that when the quantity of the distributed product purchased on the display page exceeds the purchase limit quantity, the distributed product exceeding the purchase limit quantity is settled according to the original price of the distributed product.

[0014] In an exemplary embodiment, the types of the display page include specialty center type, expert team type, service package type, micro page type, and product detail page type.

[0015] In an exemplary embodiment, when the type of the display page is the micro page type, the template information includes editable controls for configuring the micro page.

[0016] In an exemplary embodiment, the product information includes distributor information and commission information of the distributed product corresponding to the distributor information.

[0017] In an exemplary embodiment, set the validity period of the two-dimensional code.

[0018] In an exemplary embodiment, set the identification information of the two-dimensional code; the identification information is set to query the product information of the distributed product at the backend and update the product information.

[0019] The present disclosure provides a method for generating a distribution strategy, which is applied to an application end and includes:

[0020] When receiving the first signal that the above two-dimensional code is scanned, determine whether the current date is within the validity period of the two-dimensional code, and display the display page information corresponding to the two-dimensional code when the current date is within the validity period of the two-dimensional code.

[0021] In an exemplary embodiment, when receiving the second signal that the distributed product on the display page is purchased, determine the commission data of the distributor corresponding to the distributed product according to the commission information of the purchased distributed product.

[0022] The present disclosure provides a distribution strategy generation device, including a memory and a processor.

[0023] The memory is used to store a program for the distribution strategy generation method.

[0024] The processor is used to read and execute the program for the distribution strategy generation method, and execute the above-mentioned distribution strategy generation method.

[0025] The present disclosure provides a computer-readable storage medium storing computer-executable instructions, wherein the computer-executable instructions are used to cause the computer to execute the above-mentioned method.

[0026] Other features and advantages of the present application will be described in the following specification, and partly become obvious from the specification, or be understood by implementing the present application. Other advantages of the present application can be realized and obtained through the solutions described in the specification and the accompanying drawings. BRIEF DESCRIPTION OF THE DRAWINGS

[0027] The drawings are used to provide an understanding of the technical solutions of the present application, and constitute a part of the specification. Together with the embodiments of the present application, they are used to explain the technical solutions of the present application, and do not constitute a limitation to the technical solutions of the present application.

[0028] Figure 1 It is a schematic diagram of the distribution strategy generation method for at least one embodiment of the present disclosure;

[0029] Figure 2 It is a schematic diagram of the distribution strategy generation method for at least one embodiment of the present disclosure;

[0030] Figure 3 It is a schematic diagram of the distribution system for at least one embodiment of the present disclosure;

[0031] Figure 4 It is a schematic diagram of the management end distribution configuration module in the distribution system for at least one embodiment of the present disclosure;

[0032] Figure 5 It is a schematic diagram of the code scanning jump page in the distribution system for at least one embodiment of the present disclosure;

[0033] Figure 6 It is a schematic diagram of the expert center page in the distribution system for at least one embodiment of the present disclosure;

[0034] Figure 7 It is a schematic diagram of the product configuration module in the distribution system for at least one embodiment of the present disclosure;

[0035] Figure 8 It is a schematic diagram of the label configuration of the expert center page in the distribution system for at least one embodiment of the present disclosure;

[0036] Figure 9 Schematic diagram of the expert team page in the distribution system of at least one embodiment of the present disclosure;

[0037] Figure 10 Schematic diagram of the service package page in the distribution system of at least one embodiment of the present disclosure;

[0038] Figure 11 Schematic diagram of the micro page in the distribution system of at least one embodiment of the present disclosure;

[0039] Figure 12 Schematic diagram of the product details page in the distribution system of at least one embodiment of the present disclosure. Detailed implementation manners

[0040] In the following, only some exemplary embodiments are simply described. As those skilled in the art can recognize, the described embodiments can be modified in various different ways without departing from the spirit or scope of the present disclosure. Therefore, the drawings and the description are considered to be exemplary in nature rather than restrictive.

[0041] Without conflict, the embodiments in the present disclosure and the features in the embodiments can be arbitrarily combined with each other.

[0042] Figure 1 Schematic diagram of the distribution strategy generation method of at least one embodiment of the present disclosure; the distribution strategy generation method is applied to the management end, such as Figure 1 As shown, a distribution strategy generation method provided by an embodiment of the present disclosure includes the following steps S11 - S13:

[0043] S11. Configure at least one distribution product and a display page;

[0044] S12. Set at least one label and product information of the distribution product; set the type of the display page and at least one label of the display page;

[0045] S13. Determine the display page information and the QR code based on the type of the display page, at least one label of the display page, at least one label of the distribution product, and the product information.

[0046] In an exemplary embodiment, the product information includes the channel price of the distribution product and the original price of the distribution product; wherein the channel price of the distribution product is lower than the original price of the distribution product.

[0047] In an exemplary embodiment, determining the display page information based on the type of the display page, at least one label of the display page, at least one label of the distribution product, and the product information includes:

[0048] Determine the template information of the display page based on the type of the display page;

[0049] When there are identical tags between the tags of the display page and the tags of the distributed product, determine the display page information according to the template information of the display page and the channel price of the distributed product.

[0050] In an exemplary embodiment, when there are no identical tags between the tags of the display page and the tags of the distributed product, determine the display page information according to the template information of the display page and the original price of the distributed product.

[0051] In an exemplary embodiment, the product information further includes the purchase limit quantity of the distributed product; the purchase limit quantity of the distributed product is set such that when the quantity of the distributed product purchased exceeds the purchase limit quantity, the distributed products exceeding the purchase limit quantity are settled according to the original price of the distributed product.

[0052] In an exemplary embodiment, the types of the display page include specialty center type, expert team type, service package type, micro page type, and product detail page type.

[0053] In an exemplary embodiment, when the type of the display page is the micro page type, the template information includes editable controls for configuring the micro page.

[0054] In an exemplary embodiment, the product information includes distributor information and commission information of the distributed product corresponding to the distributor information.

[0055] In some embodiments, the commission information of each distributed product may be the same. In some other embodiments, the commission information of each distributed product may be different.

[0056] In some embodiments, the commission information can be set through a commission template.

[0057] In an exemplary embodiment, it further includes:

[0058] Set the validity period of the QR code.

[0059] In an exemplary embodiment, after the validity period of the QR code is exceeded, scanning the code will not be able to jump.

[0060] In an exemplary embodiment, the validity period of the channel price can be set.

[0061] Distributed products exceeding the validity period of the channel price will no longer enjoy the channel price.

[0062] In an exemplary embodiment, the identification information of the two-dimensional code is set.

[0063] Setting the identification information of the two-dimensional code can query information such as the distributed products, distribution commission information, and distributors set at the backend, can also update the product price, and can generate distributor commission data, so as to realize the flexible and dynamic product distribution function.

[0064] The distribution method provided by the embodiments of the present disclosure can dynamically configure through the PC side and dynamically generate a distribution plan, so that different distribution channels can be configured with different distribution plans.

[0065] At least one embodiment of the present disclosure can display different contents and prices through different channels and different product configurations in the same scenario.

[0066] At least one embodiment of the present disclosure can display different prices of the same product at different times on the same page of the same channel in the same scenario according to whether there is a purchase limit, the purchase limit quantity, the validity period, and the configured quantity of SKUs.

[0067] Figure 2 It is a schematic diagram of a distribution strategy generation method according to at least one embodiment of the present disclosure; this distribution strategy generation method is applied to the application side, such as Figure 2 As shown, a distribution strategy generation method provided by the embodiments of the present disclosure includes the following steps S21-S22:

[0068] S21. When receiving the first signal that the two-dimensional code is scanned, determine whether the current date is within the validity period of the two-dimensional code;

[0069] S22. When the current date is within the validity period of the two-dimensional code, display the display page information corresponding to the two-dimensional code.

[0070] In an exemplary embodiment, when receiving the second signal that the distributed product on the display page is purchased, determine the commission data of the distributor corresponding to the distributed product according to the commission information of the purchased distributed product.

[0071] The distribution strategy generation method provided by the embodiments of the present disclosure can obtain the display page information at the application side by scanning the two-dimensional code.

[0072] Figure 3 It is a schematic diagram of a distribution system according to at least one embodiment of the present disclosure, such as Figure 3As shown, the distribution system includes a distribution configuration module (including a commodity package configuration module, a jump page configuration module, a QR code generation module, a first validity period setting module, a second validity period setting module, and a distribution channel setting module) and a commodity configuration module at the management end. Among them, the distribution configuration module is set to configure distribution commodities and set each configured distribution commodity. Among them, the settings include setting the basic information and commission information of each configured distribution commodity; the basic information includes but is not limited to the channel price and the purchase limit; select the scan code jump page, and generate a QR code according to the configured distribution commodity, the settings for each distribution commodity, and the selected scan code jump page; among them, the scan code jump page includes pages for multiple different scenarios; among them, the multiple different scenarios include a specialist center, a service package, an expert team, a micro page, and a commodity details page.

[0073] The distribution configuration module is also set to set the validity period of the QR code and the validity period of the channel price.

[0074] The distribution configuration module is also set to set the distribution channel, the distributor, and the distribution superior.

[0075] The setting for each configured distribution commodity includes: setting the basic information and commission information of each configured distribution commodity.

[0076] Setting the commission information of each configured distribution commodity includes:

[0077] Setting the same commission for each distribution commodity;

[0078] Or setting different commissions for each distribution commodity.

[0079] The commodity configuration module is set to set the labels corresponding to each preset scenario and configure different commodities for the labels.

[0080] The distribution system also includes a commodity database, and the commodity database includes information on multiple commodities. The information of each commodity may include information such as the commodity name, picture, original price, and specification.

[0081] Such as Figure 4As shown, in the distribution configuration module, the channel name, distributor, product package, commission template, distribution superior, scan code jump page, QR code validity period, etc. can be set. Among them, the channel name can be filled in according to the actual situation; the distributor can be all users who register for the mini program and can be selected according to the actual situation. The distribution superior can be all users who register for the mini program and can be selected according to the actual situation. For the setting of the product package, all products and corresponding specifications in the system can be selected. After selection, the corresponding product name, original product price, and specifications will be displayed. The channel price, purchase limit per person, commission information, etc. of each selected product can be configured according to the actual situation. The commission information can be saved in the commission template in advance. The commission template can have a separate configuration page, and different commission templates can be set. The commission template can include the template name, first-level commission, second-level commission, whether it is the default template, etc. After selecting the product, the commission template of all products can be configured with one key, that is, different distributed products can adopt the same commission template; different distributed products can also adopt different commission templates. When setting the product package, distributed products can be added in the distribution configuration module of the management end, or distributed products in the product package can be deleted. The distribution configuration module of the management end can also set the QR code validity period to limit the distribution time. Users can only enjoy the channel price within the QR code validity period. The scan code jump page can include pages for different scenarios (such as Figure 5 shown). For example, it can include the specialty center, expert team, service package, micro page, and product details page. Among them, the specialty center, expert team, service package, and micro page can be dynamically obtained according to the specialty center and expert team configured in the system, and the product details page can be dynamically displayed according to the products selected in the product package configuration. For each leaf type, the corresponding page content and style are different, and the final displayed product quantity, product price ku, etc. are all different. Among them, the leaf type refers to the finally selected subtype. For example, there are 10 centers under the specialty center, and whichever is selected is the leaf.

[0082] The specialty center can be configured in advance, and the page content and style of different specialty centers can be different. The specialty center page displayed by scanning the above QR code can include the channel price of the product. After clicking on the product details page after jumping to the specialty center page, the lowest sku channel price and the corresponding specifications will be displayed by default. If it is not within the validity period or the purchase limit has been reached, the channel price will not be displayed.

[0083] Such as Figure 6 shown in the specialty center page, the channel price of the "management service package for a certain disease" is displayed.

[0084] In the product configuration page of the management end, as Figure 7 shown, the expert center can be searched through the classification list or keywords, and label settings can be made for the found expert center. As Figure 8As shown, product settings can be made for each tag, thus binding the specialty center to the product.

[0085] The page content and styles of the expert team are basically the same (as Figure 9 shown). The product data required by the expert team is configured through the distribution configuration module of the management terminal and can be changed dynamically. After configuration, the page accessed by scanning the generated QR code can display the configured channel price and specifications. If it is not within the QR code validity period, or not within the channel price validity period, or the purchase limit has been reached, or it is not the product selected by the channel, the channel price will not be displayed on the expert team page and the redirected product details page.

[0086] The service package page displays the specialty center and the products of each specialty center (as Figure 10 shown), which can be configured through the product configuration page of the management terminal. When the "scan and redirect page" selects a service package and generates a QR code, scanning the QR code will enter the service package page of the specialty center, and the products with configured channel prices will display the corresponding channel prices. Clicking on the product details page of a product on the service package page will display the channel price and the corresponding specifications of the product. If it is not within the QR code validity period, or not within the channel price validity period, or the purchase limit has been reached, or it is not the product selected by the channel, the channel price will not be displayed on the service package page and the redirected product details page.

[0087] The micro page (as Figure 11 shown) can be configured with styles at will, and different pages can be dynamically generated by selecting the required modules. If it is jumped from the normal mini program to the micro page, or entered by scanning the QR code of the micro page itself, the product price displayed on the page is fixed. If it is entered into the micro page by scanning the QR code generated by the distribution configuration module of the management terminal (i.e., the mini program code), there will be a corresponding service package configured by the management terminal, which will be displayed according to the lowest channel price of the sku configured by the management terminal. After clicking and redirecting to the product details page, the lowest sku channel price and its corresponding specifications will be displayed by default. If it is not within the validity period, the purchase limit has been reached, or it is not the product selected by the channel, the channel price will not be displayed.

[0088] The micro page contains various controls and can be edited. For example, the micro page can include a title text control, a product module control, a picture advertisement control, a graphic navigation control, a magic cube control, an auxiliary segmentation control, a product search control, a store information control, a store entry control, a notice control, a video control, and a store coupon control. The picture advertisement control has various templates, functions such as drawing hotspots and adding pictures, etc. It is also possible to perform functions such as adding a background to the added picture, setting the picture style, setting the picture chamfer, setting the page margin, and setting the picture spacing. Among them, the magic cube space refers to several products being displayed according to the selected display method. For example, two products are displayed in a row, or one product is displayed on the left and two products are displayed on the right, etc.

[0089] The product detail page (as Figure 12 shown) is generally fixed for the same product. If it is jumped from a normal mini program to the product detail page, the displayed price of the product is fixed. If it enters the product detail page by scanning the QR code (i.e., mini program code) generated by the distribution configuration module of the management end, it will be displayed according to the lowest channel price of the sku configured by the management end. And after clicking to jump to the product detail page, it will default to display the lowest sku channel price and its corresponding specifications. If it is not within the validity period, the purchase limit has been reached, or it is not the product selected by this channel, the channel price will not be displayed.

[0090] The present disclosure provides a distribution strategy generation device, including a memory and a processor,

[0091] The memory is used to save the program for the distribution strategy generation method;

[0092] The processor is used to read and execute the program for the distribution strategy generation method and execute the foregoing distribution strategy generation method.

[0093] The present disclosure provides a computer-readable storage medium storing computer-executable instructions, wherein the computer-executable instructions are used to cause the computer to execute the foregoing distribution strategy generation method.

[0094] This application describes multiple embodiments, but the description is exemplary rather than restrictive, and it is obvious to those of ordinary skill in the art that there can be more embodiments and implementation solutions within the scope of the embodiments described in this application. Although many possible feature combinations are shown in the drawings and discussed in the detailed description, many other combination ways of the disclosed features are also possible. Unless specifically restricted, any feature or element of any embodiment can be combined with any other feature or element in any other embodiment, or can replace any other feature or element in any other embodiment.

[0095] This application includes and contemplates combinations with features and elements known to those of ordinary skill in the art. The disclosed embodiments, features, and elements of this application may also be combined with any conventional features or elements to form unique inventive solutions. Any feature or element of any embodiment may also be combined with features or elements from other inventive solutions to form another unique inventive solution. Accordingly, it should be understood that any feature shown and / or discussed in this application may be implemented alone or in any suitable combination. Thus, the embodiments are not limited except as defined by the appended claims and their equivalents. Additionally, various modifications and alterations may be made within the scope of the appended claims.

[0096] Moreover, in describing representative embodiments, the specification may have presented the method and / or process as a particular sequence of steps. However, to the extent that the method or process does not depend on a particular order of the steps described herein, the method or process should not be limited to the particular order of steps recited. As will be understood by those of ordinary skill in the art, other sequences of steps are possible. Accordingly, the particular order of steps set forth in the specification should not be construed as limitations on the claims. Moreover, the claims directed to the method and / or process should not be limited to performing their steps in the order written, as those skilled in the art can readily appreciate that such orders may vary and still remain within the spirit and scope of the embodiments of this application.

[0097] Those of ordinary skill in the art will understand that all or some of the steps in the methods disclosed above, and the functional modules / units in systems and devices, can be implemented as software, firmware, hardware, and appropriate combinations thereof. In the hardware implementation, the division of functional modules / units mentioned above does not necessarily correspond to the division of physical components; for example, one physical component may have multiple functions, or one function or step may be executed by several physical components in cooperation. Some or all components may be implemented as software executed by a processor, such as a digital signal processor or a microprocessor, or implemented as hardware, or implemented as an integrated circuit, such as an application-specific integrated circuit. Such software can be distributed on a computer-readable medium, which may include a computer storage medium (or non-transitory medium) and a communication medium (or transitory medium). As is well known to those of ordinary skill in the art, the term "computer storage medium" includes volatile and non-volatile, removable and non-removable media implemented in any method or technology for storing information, such as computer-readable instructions, data structures, program modules, or other data. Computer storage media include, but are not limited to, RAM, ROM, EEPROM, flash memory or other memory technologies, CD-ROM, digital versatile disk (DVD) or other optical disk storage, magnetic cassettes, tapes, magnetic disk storage or other magnetic storage devices, or any other medium that can be used to store the desired information and can be accessed by a computer. In addition, it is well known to those of ordinary skill in the art that communication media typically contain computer-readable instructions, data structures, program modules, or other data in a modulated data signal such as a carrier wave or other transmission mechanism, and may include any information delivery medium.

Claims

1. A distribution strategy generation method, applied to the management end, Characterized in that, Comprising: Configuring at least one distribution product and a display page; Setting at least one label and product information of the distribution product; Setting the type of the display page and at least one label of the display page; Determining the display page information and the QR code based on the type of the display page, at least one label of the display page, at least one label of the distribution product, and the product information.

2. The distribution strategy generation method according to claim 1, Characterized in that, The product information includes the channel price of the distribution product and the original price of the distribution product; wherein the channel price of the distribution product is lower than the original price of the distribution product.

3. The distribution strategy generation method according to claim 2, Characterized in that, Determining the display page information based on the type of the display page, at least one label of the display page, at least one label of the distribution product, and the product information, includes: Determining the template information of the display page based on the type of the display page; When there are identical labels between the display page and the distribution product, determining the display page information according to the template information of the display page and the channel price of the distribution product.

4. The distribution strategy generation method according to claim 3, Characterized in that, When there are no identical labels between the display page and the distribution product, determining the display page information according to the template information of the display page and the original price of the distribution product.

5. The distribution strategy generation method according to claim 2, Characterized in that, The product information further includes the purchase limit quantity of the distribution product; the purchase limit quantity of the distribution product is set such that when the quantity of the distribution product purchased on the display page exceeds the purchase limit quantity, the distribution product exceeding the purchase limit quantity is settled according to the original price of the distribution product.

6. The distribution strategy generation method according to claim 3, Characterized in that, The types of the display page include the specialist center type, the expert team type, the service package type, the micro page type, and the product detail page type.

7. The distribution strategy generation method according to claim 6, Characterized in that, When the type of the display page is the micro page type, the template information includes editable controls for configuring the micro page.

8. The distribution strategy generation method according to claim 1, Characterized in that, The product information includes distributor information and commission information of the distribution product corresponding to the distributor information.

9. The distribution strategy generation method according to claim 1, Characterized in that, Further comprising: Setting the validity period of the QR code.

10. The distribution strategy generation method according to claim 1, Characterized in that, Further comprising: Setting the identification information of the QR code; the identification information is set to query the product information of the distribution product at the backend and update the product information.

11. A distribution strategy generation method, applied to the application end, Characterized in that, Comprising: When receiving the first signal that the two-dimensional code described in any one of claims 1 to 9 is scanned, determine whether the current date is within the validity period of the two-dimensional code, and display the display page information corresponding to the two-dimensional code when the current date is within the validity period of the two-dimensional code.

12. The method for generating a distribution strategy according to claim 10, wherein, it includes: When receiving the second signal that the distributed product on the display page is purchased, determine the commission data of the distributor corresponding to the distributed product according to the commission information of the purchased distributed product.

13. A distribution strategy generation device, including a memory and a processor, wherein: The memory is used to store the program for the distribution strategy generation method; The processor is used to read and execute the program for the distribution strategy generation method, and execute the method described in any one of claims 1 to 10 and 11 to 12.

14. A computer-readable storage medium stores computer-executable instructions, wherein, The computer-executable instructions are used to cause the computer to execute the method described in any one of claims 1 to 10 and 11 to 12.

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