Industrial gas product pricing method based on market supply and demand game
Through the pricing method based on market supply and demand game, combined with the production and sales information of industrial gas products, and analyzing market indicators and supply and demand relationships, the problem that traditional pricing methods are difficult to reflect market value is solved, and a more flexible and competitive pricing strategy is achieved.
Patent Information
- Application Number
- CN202510140862.2
- Authority / Receiving Office
- CN · China
- Patent Type
- Applications(China)
- Current Assignee / Owner
- Filing Date
- 2025-02-08
- Publication Date
- 2025-06-10
- Estimated Expiration
- Not applicable · inactive patent
AI Technical Summary
Traditional industrial gas product pricing methods such as cost-plus pricing methods are difficult to accurately reflect market value, lack flexibility and market competitiveness, and fail to fully consider the interest game and dynamic changes of both market supply and demand.
The pricing method based on market supply and demand game is adopted to obtain and analyze the production and sales information of industrial gas products, including raw material gas content, product cost, market demand data, etc., and combine the market index model, supply and demand impact coefficient and product content change rate to calculate the adjustment indicators and profit addition base, and then determine the target reference price.
This method can more accurately reflect changes in market value, enhance pricing flexibility and market competitiveness, ensure that pricing keeps pace with market dynamics, reflects the true value of the product, and maintains profitability in fierce market competition.
Smart Images
Figure CN120125260A_ABST
Abstract
Description
Technical Field
[0001] The present invention relates to the technical field of data processing, and in particular to a pricing method for industrial gas products based on market supply and demand game. Background Art
[0002] In the market-based pricing mechanism of industrial gas products, enterprises face the challenges of a complex and ever-changing market environment and information asymmetry between the supply and demand sides. Traditional pricing methods, such as cost-plus pricing, although to a certain extent can ensure the cost compensation and profit acquisition of enterprises, their rigid cost-plus rate and lack of sensitivity to market demand changes make enterprises appear powerless in dealing with market fluctuations and competition situations.
[0003] Specifically, the traditional cost-plus pricing method determines the product price based on the product cost plus a certain target profit. Although this method is simple and easy to implement and is conducive to the cost analysis and control of enterprises, its main defect lies in ignoring the influence of market supply and demand changes and competition factors; in the industrial gas product market, due to the extremely asymmetric product cost information between the supply and demand sides, and the market price is affected by various factors such as the supply and demand pattern, cost changes, product content and grade, and enterprise strategic positioning, the traditional cost-plus pricing method often fails to accurately reflect the market value, resulting in the lack of flexibility and market competitiveness of the enterprise pricing strategy. In addition, although there are some derivative pricing models in the market, such as psychological demand pricing, differential demand pricing, etc., these models often focus on a certain aspect of market demand or cost factors and fail to comprehensively consider the interest game and dynamic changes between the market supply and demand sides. Therefore, it is particularly important to explore a pricing method that can reflect the market value changes and adapt to the market competition situation. Summary of the Invention
[0004] Aiming at the defects in the prior art, the present invention provides a pricing method for industrial gas products based on market supply and demand game.
[0005] An industrial gas product pricing method based on market supply and demand game, comprising: obtaining the production information and sales information of industrial gas products at the current moment, and obtaining the industrial gas content of the raw material gas, the current cost of industrial gas products and the target industrial gas content according to the production information of industrial gas products, and obtaining the basic floor price data of industrial gas, the current industrial gas sales price and the market demand data of industrial gas products according to the sales information of industrial gas products, and matching the industrial gas market supply and demand impact coefficient according to the market demand data of industrial gas products; obtaining the industrial gas profit markup base according to the current cost of industrial gas products and the current industrial gas sales price, and obtaining the change rate of industrial gas product content according to the industrial gas content of the raw material gas and the target industrial gas content; obtaining the adjustment index based on the market index model, the industrial gas market supply and demand impact coefficient and the change rate of industrial gas product content; obtaining the first industrial gas target reference price according to the adjustment index, the industrial gas profit markup base and the basic floor price data of industrial gas.
[0006] Optionally, matching the industrial gas market supply and demand impact coefficient according to the market demand data of industrial gas products includes: obtaining the current demand quantity and the current supply quantity according to the market demand data of industrial gas products, and obtaining the current demand coefficient according to the current demand quantity and the current supply quantity; obtaining a plurality of different demand ranges, wherein, the plurality of demand ranges respectively match different industrial gas market supply and demand impact coefficients; obtaining the industrial gas market supply and demand impact coefficient corresponding to the demand range covering the current demand coefficient.
[0007] Optionally, obtaining the industrial gas profit markup base according to the current cost of industrial gas products and the current industrial gas sales price includes: obtaining the standard base according to the current cost of industrial gas products and the current industrial gas sales price; obtaining the industrial gas recovery rate according to the industrial gas content of the raw material gas; obtaining the industrial gas profit markup base according to the standard base and the industrial gas recovery rate.
[0008] Optionally, obtaining the standard base according to the current cost of industrial gas products and the current industrial gas sales price is expressed as: P f =P b -P wq ; wherein, P f is the standard base, P b is the current industrial gas sales price, P wq is the current cost of industrial gas products.
[0009] Optionally, obtaining the industrial gas profit markup base according to the standard base and the industrial gas recovery rate is expressed as: ΔP c =W·P f ; wherein, ΔP c is the industrial gas profit markup base, W is the industrial gas recovery rate, P f is the standard base.
[0010] Optionally, the change rate of the industrial gas product content is obtained based on the industrial gas content of the raw material gas and the target industrial gas content, expressed as: β = (Q - C m ) / C m ; where β is the change rate of the industrial gas product content, Q is the industrial gas content of the raw material gas, and C m is the target industrial gas content.
[0011] Optionally, the market index model in the adjustment index is obtained based on the market index model, the influence coefficient of the industrial gas market supply and demand, and the change rate of the industrial gas product content, expressed as: K = 1 - e Sβ ; where K is the adjustment index, S is the influence coefficient of the industrial gas market supply and demand, and β is the change rate of the industrial gas product content.
[0012] Optionally, the first target reference price of the industrial gas is obtained based on the adjustment index, the industrial gas profit markup base, and the industrial gas basic floor price data, expressed as: P cr1 = P cj + K·ΔP c ; where P cr1 is the first target reference price of the industrial gas, P cj is the industrial gas basic floor price data, K is the adjustment index, and ΔP c is the industrial gas profit markup base.
[0013] Optionally, it further includes: obtaining a price adjustment index based on the current demand and the current supply; obtaining a second target reference price of the industrial gas based on the price adjustment index and the first target reference price of the industrial gas.
[0014] Optionally, the price adjustment index is obtained based on the current demand and the current supply, expressed as: where I ab is the price adjustment index, α is a preset adjustment index, μ is an influence parameter, D n is the current demand, and F n is the current supply.
[0015] The beneficial effects of the present invention are reflected in:
[0016] In the entire pricing method of industrial gas products based on market supply and demand game, by comprehensively collecting and analyzing the production information and sales information of industrial gas products, including the industrial gas content of raw material gas, product cost, target content, basic floor price, current sales price, and market demand data, etc., it provides a detailed data basis for pricing, thus accurately integrating market dynamics and its own cost situation, and then formulating a more practical pricing strategy; further, the introduction of the market supply and demand impact coefficient and adjustment index in the solution enables the pricing process to fully consider market supply and demand relationships and product value enhancement factors, enhancing the flexibility and market competitiveness of pricing. When the market is in short supply, the adjustment index will be correspondingly increased to drive up prices, and vice versa, which ensures that pricing can closely follow market dynamics and reflect the true value of products; further, the determination of the industrial gas profit markup base not only considers cost control and expected profits, but also ensures the rationality of pricing, enabling it to maintain profitability in the fierce market competition. Finally, by integrating factors such as market analysis, cost control, and product characteristics, a specific and operable price recommendation is formed, which not only simplifies the pricing process, improves pricing efficiency, but also makes the pricing result more scientific and accurate. BRIEF DESCRIPTION OF THE DRAWINGS
[0017] In order to more clearly illustrate the specific embodiments of the present invention or the technical solutions in the prior art, the following will briefly introduce the drawings required for the description of the specific embodiments or the prior art. In all the drawings, similar elements or parts are generally identified by similar reference numerals. In the drawings, the elements or parts are not necessarily drawn to scale.
[0018] Figure 1 It is a schematic diagram of the steps of the pricing method of industrial gas products based on market supply and demand game of the present invention;
[0019] Figure 2 It is a partial schematic diagram of the steps of S1 in the pricing method of industrial gas products based on market supply and demand game of the present invention;
[0020] Figure 3 It is a partial schematic diagram of the steps of S2 in the pricing method of industrial gas products based on market supply and demand game of the present invention;
[0021] Figure 4 It is a schematic diagram of the steps of S5 in the pricing method of industrial gas products based on market supply and demand game of the present invention. DETAILED DESCRIPTION OF THE EMBODIMENTS
[0022] To make the objectives, technical solutions, and advantages of the embodiments of the present invention clearer, the following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are some, but not all, of the embodiments of the present invention. The components of the embodiments of the present invention usually described and illustrated in the accompanying drawings here can be arranged and designed in various different configurations.
[0023] Therefore, the following detailed description of the embodiments of the present invention provided in the accompanying drawings is not intended to limit the scope of the claimed present invention, but merely represents selected embodiments of the present invention. All other embodiments obtained by those of ordinary skill in the art based on the embodiments of the present invention without creative efforts fall within the scope of protection of the present invention.
[0024] It should be noted that similar reference numerals and letters indicate similar items in the following drawings. Therefore, once an item is defined in one drawing, it does not need to be further defined and explained in subsequent drawings. In addition, terms such as "first", "second", etc. are only used for distinguishing descriptions and cannot be understood as indicating or implying relative importance.
[0025] As Figure 1 shown, a pricing method for industrial gas products based on market supply and demand game is provided, including:
[0026] S1. Obtain the production information and sales information of industrial gas products at the current moment, obtain the industrial gas content of the raw material gas, the current cost of industrial gas products, and the target industrial gas content according to the production information of industrial gas products, obtain the basic floor price data of industrial gas, the current industrial gas sales price, and the market demand data of industrial gas products according to the sales information of industrial gas products, and match the industrial gas market supply and demand impact coefficient according to the market demand data of industrial gas products;
[0027] S2. Obtain the industrial gas profit markup base according to the current cost of industrial gas products and the current industrial gas sales price, and obtain the industrial gas product content change rate according to the industrial gas content of the raw material gas and the target industrial gas content;
[0028] S3. Obtain the adjustment index based on the market index model, the industrial gas market supply and demand impact coefficient, and the industrial gas product content change rate;
[0029] S4. Obtain the first industrial gas target reference price according to the adjustment index, the industrial gas profit markup base, and the basic floor price data of industrial gas.
[0030] In this embodiment, it should be noted that in S1, it is first necessary to comprehensively collect the production information and sales information of industrial gas products at the current moment. The production information covers the industrial gas content of the feed gas, which is the basis for determining the final value of industrial gas products. Since the level of industrial gas content in the feed gas directly determines the extraction cost and product purity. At the same time, it is also necessary to obtain the production cost data of the current industrial gas products, including direct materials, direct labor, and manufacturing expenses, etc., as well as the set target industrial gas content, which helps to understand the cost control target and product quality standard. For the sales information, not only the basic floor price data of industrial gas should be mastered, which is the lowest reference point for market prices, but also the current sales price of industrial gas should be understood to evaluate the rationality of the current market pricing and the competition situation. Particularly importantly, through market research and analysis, market demand data for industrial gas products are collected, including but not limited to demand volume, supply volume, and market trends, etc. These data are crucial for understanding the market supply and demand pattern and predicting price trends. Subsequently, based on these market demand data, using the pre-set market supply and demand impact coefficient matching rule, a dynamic supply and demand impact parameter is provided for the pricing of the current industrial gas products. This parameter will directly affect the calculation results of the subsequent pricing model, making it closer to the actual market situation.
[0031] Suppose a pricing analysis is currently being carried out for an industrial gas production. In step S1, first, through the production records, it is obtained that the industrial gas content of the feed gas is 40%, which means that the extraction and purification costs will be calculated based on this basic data. At the same time, it is learned that the production cost of the current industrial gas product is 100 yuan per cubic meter, and the set target industrial gas content is 99.99%. In terms of sales information, through market research, it is known that the basic floor price data of industrial gas in this region is 30 yuan per cubic meter, while the current market sales price of industrial gas is 150 yuan per cubic meter. Further, through sales data analysis, it is obtained that the current demand volume is 5000 cubic meters per month, and the supply volume is 4500 cubic meters per month, showing a slightly supply-shortage situation in the market. Based on these market demand data, using the pre-set market supply and demand impact coefficient table, the current market supply and demand impact coefficient is matched to be 0.7. This impact coefficient will be used as a key variable in the subsequent pricing model to help formulate the market price of industrial gas products more accurately.
[0032] In S2, the profit margin base of industrial gas is calculated by comparing the current cost of industrial gas products with the current market sales price. This base is not just a simple difference between the cost and the sales price, it actually reflects the profit margin required to maintain competitiveness and profitability in the current market environment. Next, the industrial gas content of the raw gas is combined with the target industrial gas content to calculate the content change rate of the industrial gas product. This change rate intuitively reflects the value enhancement process from raw gas to the final product, that is, the cost increase and value growth brought about by the increase in the purity of industrial gas in the raw material. Taking the previous assumption as an example, the current production cost of industrial gas products is 100 yuan per cubic meter, and the market sales price is 150 yuan per cubic meter, but this does not directly represent the profit margin, because other cost factors and market dynamics need to be considered. Through a detailed comparison of costs and sales prices, it is assumed that the profit margin base of industrial gas is calculated to be 30 yuan per cubic meter. At the same time, the industrial gas content of the raw gas is 40%, while the target industrial gas content is 99.99%. This rate of change and the profit markup base together constitute the key input parameters of the subsequent pricing model, providing strong support for more accurate determination of the market price of industrial gas products.
[0033] Taking an industrial gas production as an example, in the specific operation of step S2, the cost structure of the current industrial gas products is first analyzed. Assume that the current production cost includes various expenses such as raw material procurement, energy consumption, and labor costs, totaling 120 yuan per cubic meter. In the current market, the average sales price of the same type of industrial gas products is 160 yuan per cubic meter. By comparing the two, it is calculated that the initial profit markup base of industrial gas is about 40 yuan per cubic meter. Then assume that through a series of calculations, the content change rate of industrial gas products is obtained. In the subsequent pricing model, these parameters will work together with other market indicators to ultimately determine an industrial gas product sales price that reflects both market value and interests.
[0034] In S3, the adjustment index is calculated comprehensively using the market index model, the industrial gas market supply and demand impact coefficient, and the industrial gas product content change rate. The role of the market index model is to provide a reference framework for pricing based on the current market environment. The industrial gas market supply and demand impact coefficient reflects the impact of market supply and demand on prices. When supply is insufficient to meet demand, the coefficient is large, pushing prices up; conversely, it may be small, causing prices to fall. The industrial gas product content change rate reflects the degree of value enhancement from raw gas to final product. The higher the content, the greater the change rate, which usually means higher product costs, but may also bring higher market value. Combining these three factors, the adjustment index is obtained through mathematical operations. This index will serve as an important basis for subsequent pricing adjustments to ensure that pricing is in line with market laws and reflects the unique value of the product.
[0035] In S4, based on the adjustment index calculated in S3, the industrial gas profit markup base determined in S2, and the industrial gas basic floor price data obtained in S1, the first industrial gas target reference price will be comprehensively calculated; directly integrating factors such as market analysis, cost control, and product characteristics to form a specific price recommendation. Specifically, a calculation formula will be adopted, where the adjustment index serves as a weight factor, reflecting the impact of market dynamics and product value improvement on price; the industrial gas profit markup base ensures an expected profit margin; and the industrial gas basic floor price data serves as the benchmark for price calculation to ensure that the pricing will not be lower than the lowest level acceptable in the market. Through the calculation of this formula, a first industrial gas target reference price that conforms to market rules and meets the profit requirements can be obtained.
[0036] Assume that all steps from S1 to S3 have been completed and the following data is obtained: the industrial gas basic floor price data is 30 yuan per cubic meter, the industrial gas profit markup base is 40 yuan per cubic meter (considering costs, market competition, and expected profits), and the adjustment index is 1.2 (reflecting the situation of market supply falling short of demand and the value improvement of high-purity products). In step S4, these data will be substituted into the pricing formula for calculation. Assume that the first industrial gas target reference price can be calculated as 78 yuan. This means that in the current market environment, considering product costs, market demand, product purity, and expected profits, it is recommended to set the selling price of the industrial gas product at 78 yuan per cubic meter.
[0037] In summary, in the entire pricing method for industrial gas products based on market supply and demand game, first, the scheme provides a detailed data basis for pricing by comprehensively collecting and analyzing the production information and sales information of industrial gas products, including raw gas industrial gas content, product costs, target content, basic floor price, current selling price, and market demand data, etc., so as to accurately incorporate market dynamics and its own cost situation, and then formulate a more practical pricing strategy; further, the introduction of the market supply and demand impact coefficient and adjustment index in the scheme enables the pricing process to fully consider market supply and demand relationships and product value improvement factors, enhancing the flexibility and market competitiveness of pricing. When the market supply falls short of demand, the adjustment index will be correspondingly increased to drive up prices, and vice versa, which ensures that the pricing can closely follow market dynamics and reflect the true value of the product; further, the determination of the industrial gas profit markup base takes into account both cost control and expected profits, and also ensures the rationality of pricing, enabling it to maintain profitability in the fierce market competition. Finally, by integrating factors such as market analysis, cost control, and product characteristics, a specific and operable price recommendation is formed, which not only simplifies the pricing process, improves pricing efficiency, but also makes the pricing result more scientific and accurate.
[0038] As Figure 2 shown, in one embodiment, matching the industrial gas market supply and demand impact coefficient according to the industrial gas product market demand data in S1 includes:
[0039] S11. Obtain the current demand quantity and the current supply quantity according to the industrial gas product market demand data, and obtain the current demand coefficient according to the current demand quantity and the current supply quantity;
[0040] S12. Obtain a plurality of different demand ranges, wherein the plurality of demand ranges respectively match different industrial gas market supply and demand impact coefficients;
[0041] S13. Obtain the industrial gas market supply and demand impact coefficient corresponding to the demand range covering the current demand coefficient.
[0042] In this embodiment, it should be noted that in S11, first, the current demand quantity and supply quantity need to be extracted from the market demand data of industrial gas products. These two data are the direct reflection of the market supply and demand relationship and are crucial for the subsequent calculation of the market supply and demand impact coefficient. The demand quantity reflects the degree of market demand for industrial gas products, while the supply quantity reflects the available quantity of industrial gas products in the market. By comparing these two data, the current demand coefficient can be calculated, that is, the ratio of the demand quantity to the supply quantity (or the relative value after a certain mathematical processing). This demand coefficient can intuitively reflect the market supply and demand pattern. When the demand coefficient is greater than 1, it indicates that the market demand is greater than the supply, and the market is in a state of supply falling short of demand; on the contrary, when the demand coefficient is less than 1, it indicates that the market supply is greater than the demand, and the market is in a state of oversupply. This step provides the basic data support for the subsequent matching of the market supply and demand impact coefficient.
[0043] For example, assume that through market research, it is known that the monthly demand quantity of the current industrial gas product is 5000 cubic meters, and the monthly supply quantity is 4500 cubic meters. Then, according to these two data, the current demand coefficient can be calculated as 5000 / 4500≈1.11 (or rounded or other mathematical processing according to specific requirements). This demand coefficient indicates that the current market demand for industrial gas products is slightly greater than the supply, and the market is in a slightly supply-falling-short-of-demand state.
[0044] In S12, it is necessary to preset multiple different demand ranges in advance and match a corresponding industrial gas market supply and demand impact coefficient for each demand range. These demand ranges can be set based on historical data, market trends, or expert experience to ensure that they can cover possible market supply and demand situations. The market supply and demand impact coefficient is a weighting factor used to adjust pricing, which reflects the degree of market impact on price under different supply and demand patterns. When the market is in short supply, the supply and demand impact coefficient may be greater than 1 to drive up prices; conversely, when the market is oversupplied, the supply and demand impact coefficient may be less than 1 to prompt price drops.
[0045] For example, the following matching relationships between demand ranges and market supply and demand impact coefficients can be set: when the demand coefficient is 0.8, the market supply and demand impact coefficient is 0.4; when the demand coefficient is 1.2, the market supply and demand impact coefficient is 0.8; when the demand coefficient is above 1.6, the market supply and demand impact coefficient is 1.0. Such a setting can make the pricing process more flexible and better adapt to the dynamic changes in the market.
[0046] In S13, it is necessary to find the range that covers the current demand coefficient among the demand ranges set in S12 according to the current demand coefficient calculated in S11, and obtain the corresponding industrial gas market supply and demand impact coefficient for that range. This step is a key link connecting market demand data and the pricing model, which ensures that the pricing process can fully consider the supply and demand relationship in the market and makes the pricing result more in line with the actual market situation.
[0047] As shown in Table 1.
[0048] Table 1 Reference Table of Industrial Gas Market Supply and Demand Impact Coefficient (S)
[0049]
[0050] As Figure 3 shown, in one embodiment, obtaining the industrial gas profit markup base according to the current industrial gas product cost and the current industrial gas selling price in S2 includes:
[0051] S21. Obtain the standard base according to the current industrial gas product cost and the current industrial gas selling price;
[0052] S22. Obtain the industrial gas recovery rate according to the industrial gas content of the feed gas;
[0053] S23. Obtain the industrial gas profit markup base according to the standard base and the industrial gas recovery rate.
[0054] In this embodiment, it should be noted that in S21, first, the standard base of the industrial gas product needs to be calculated, which is the basis for determining the profit markup base. The calculation of the standard base is usually based on the difference between the current cost and selling price of the industrial gas product. Specifically, the full cost of the current industrial gas product will be determined first, including direct costs (such as raw gas procurement, energy consumption, labor costs, etc.) and indirect costs (such as management expenses, sales expenses, etc.). Then, the selling price in the current market will be referred to, which may be based on the pricing of competitors, historical sales data, or market research. By comparing the cost and the selling price, the standard base can be calculated. This base ensures that the pricing can keep up with market dynamics. For example, if the production cost of the current industrial gas product is 120 yuan per cubic meter, and the average selling price in the market is 160 yuan per cubic meter, then the initially calculated standard base may be 40 yuan per cubic meter, but this still needs to be adjusted according to the subsequent steps.
[0055] In S22, the recovery rate of the industrial gas needs to be calculated, also known as the effective utilization coefficient of the industrial gas, which refers to the efficiency of extracting the industrial gas from the raw gas. Generally, it is 90%, and it can be affected by the content of the industrial gas in the raw gas. The higher the content of the industrial gas in the raw gas, the higher the theoretical recovery rate, because the amount of raw gas required to extract the same volume of industrial gas is less, thus reducing the production cost.
[0056] In S23, the standard base calculated in S21 and the recovery rate of the industrial gas determined in S22 will be combined to finally determine the profit markup base of the industrial gas. This step takes into account the impact of the industrial gas content in the raw gas on the production cost and the value of the final product. By adjusting the standard base through the recovery rate, the profit markup base can be made more in line with the actual production situation, so as to ensure that the pricing not only considers cost control but also reflects the market value of the product. In this way, a reasonable and competitive price for the industrial gas product can be formulated.
[0057] In one embodiment, the obtaining of the standard base according to the current industrial gas product cost and the current industrial gas selling price in S21 is expressed as:
[0058] P f =P d -P wq ; where
[0059] P f is the standard base, P b is the current industrial gas selling price, and P wq is the current industrial gas product cost.
[0060] In this embodiment, it should be noted that the standard base P fThe calculation directly reflects the basic profit that can be obtained from selling each cubic meter of industrial gas at the current market price; this is the basis in the pricing strategy, ensuring that at least the costs can be covered and a certain profit can be obtained. Further, by using the current selling price, the standard base can dynamically reflect changes in the market price; when the market price rises, the standard base increases, providing greater pricing flexibility and profit margins; conversely, when the market price falls, the standard base decreases, indicating that the cost or pricing strategy needs to be adjusted to maintain profitability. Further, by subtracting the costs, the standard base ensures that the pricing strategy takes into account the cost control objectives; if the costs increase while the selling price remains unchanged, the standard base will decrease, indicating that the price may need to be adjusted or ways to reduce costs need to be found. Further, this simple subtraction operation provides a clear starting point for the subsequent pricing model, enabling subsequent adjustment indicators, market supply and demand impact coefficients, and other factors to act more accurately on the basic profit, thus formulating a pricing strategy that better conforms to the actual market situation.
[0061] In one embodiment, the industrial gas profit markup base obtained according to the standard base and the industrial gas recovery rate in S23 is expressed as:
[0062] ΔP c =W·P f ; where
[0063] ΔP c is the industrial gas profit markup base, W is the industrial gas recovery rate, and P f is the standard base.
[0064] In this embodiment, it should be noted that the content of industrial gas in the raw material gas directly affects the production cost of industrial gas and the value of the final product. By introducing the industrial gas recovery rate W, the pricing model can dynamically adjust the profit markup base to reflect the impact of the industrial gas content in the raw material gas on the production cost and product value. The standard base P f provides the basic framework for pricing, ensuring that at least the costs can be covered and a certain basic profit can be obtained. By multiplying the recovery rate W by the standard base P f , the pricing model can give a standard base, that is, the industrial gas profit markup base, and can flexibly adjust the profit standard base, thus formulating a reasonable and competitive price in the subsequent process.
[0065] In one embodiment, the change rate of industrial gas product content obtained according to the industrial gas content in the raw material gas and the target industrial gas content in S2 is expressed as:
[0066] β=(Q - C m ) / C m ; where
[0067] β is the change rate of the industrial gas product content, Q is the industrial gas content of the raw material gas, and C m is the target industrial gas content.
[0068] In this embodiment, it should be noted that the difference between the industrial gas content Q of the raw material gas and the target industrial gas content C m directly reflects the improvement of the industrial gas purity in the process from the raw material gas to the final product; this improvement in purity is usually accompanied by higher production costs and higher market values; therefore, the content change rate β can reflect the degree of this value improvement. By dividing the difference by the target industrial gas content C m , the content change can be standardized, making the change rates under different target contents comparable; this standardization process helps to more accurately consider the impact of content changes on price in the subsequent pricing model. The traditional cost-plus pricing method ignores the impact of product content changes on costs and market values. By introducing the content change rate β, the pricing model can more comprehensively consider the impact of the industrial gas content of the raw material gas and the target industrial gas content on pricing, thus more accurately reflecting the market value.
[0069] Suppose the industrial gas content Q of the raw material gas of an industrial gas production enterprise is 20%, and the target industrial gas content C m is 90%. Calculate the change rate of the industrial gas product content as β = (0.2 - 0.9) / 0.9 ≈ -0.77.
[0070] In one embodiment, the market index model in obtaining the adjustment index based on the market index model, the industrial gas market supply and demand impact coefficient, and the industrial gas product content change rate in S3 is expressed as:
[0071] K = 1 - e Sβ ; where
[0072] K is the adjustment index, S is the industrial gas market supply and demand impact coefficient, and β is the industrial gas product content change rate.
[0073] In this embodiment, it should be noted that e Sβ is because the exponential function can non-linearly amplify or reduce the impact of the input value; in the impact of market supply and demand and product content changes on price, this non-linear relationship is more common; for example, when the market is in short supply and the product content increases significantly, the price increase is not linear but an accelerating increase. In 1 - e Sβ , since β must not be a positive number, Sβ is not a positive number, and the value of K will be greater than 0 and less than or equal to 1; when Sβ is smaller, e SβSmaller, K is larger, which reflects the positive impact on price when the product value increases or the market supply falls short of demand. That is to say, this setting ensures that when the product content increases (i.e., the cost increases and the value increases) or the market supply falls short of demand, the adjustment index K will increase, thus giving a positive feedback in pricing. This setting enables the adjustment index to be flexibly adjusted according to market dynamics and product characteristics.
[0074] Suppose the market supply and demand impact coefficient S of an industrial gas production enterprise is 0.8, and the change rate β of the industrial gas product content is -0.56 (i.e., the industrial gas content of the raw material gas is 40%, and the target industrial gas content is 90%, and it is calculated that β=(40%-90%) / 90%≈-0.56). Then Sβ=-0.448. Finally, the calculated adjustment index is K = 1 - e Sβ = 1 - 0.64 = 0.36.
[0075] In one embodiment, the first industrial gas target reference price obtained according to the adjustment index, the industrial gas profit markup base, and the industrial gas basic floor price data in S4 is expressed as:
[0076] P cr1 = P cj + K·ΔP c ; where
[0077] P cr1 is the first industrial gas target reference price, P cj is the industrial gas basic floor price data, K is the adjustment index, and ΔP c is the industrial gas profit markup base.
[0078] In this embodiment, it should be noted that the industrial gas basic floor price data P cj is the lowest reference point for market pricing, which reflects the basic value of the industrial gas product in the absence of special market supply and demand impacts and product content changes. The adjustment index K is calculated based on the market index model, the industrial gas market supply and demand impact coefficient S, and the industrial gas product content change rate β; the value of K reflects the degree of influence of market dynamics (supply and demand relationship) and product characteristics (content change) on price. ΔP c is the profit markup space considering the enterprise's cost control and expected profit; it ensures that the pricing strategy can cover costs and bring the expected profit space for the enterprise.
[0079] Combining the industrial gas basic floor price data P cj with the adjustment index K and the industrial gas profit markup base ΔP cThe addition of the products is to integrate factors such as market analysis, cost control, and product characteristics to form a specific price recommendation. This setting ensures that the pricing takes into account both the basic value of the market and is flexibly adjusted according to market dynamics and product characteristics.
[0080] The adjustment index K and the industrial gas profit markup base ΔP c The product reflects the impact of market dynamics and product characteristics on the profit markup space; when the market is in short supply or the product content increases, the value of K increases, thereby amplifying the role of the profit markup base in pricing and enabling the price to more flexibly reflect market value and product characteristics.
[0081] Assume the industrial gas basic floor price data P cj is 30 yuan per cubic meter; the adjustment index K is 0.36; the industrial gas profit markup base ΔP c is 20 yuan per cubic meter. Then the target reference price P of the first industrial gas cr1 = 30 + 0.36 * 20 = 37.2.
[0082] As Figure 4 shown, in one embodiment, it further includes S5:
[0083] S51. Obtain the price adjustment index according to the current demand and the current supply;
[0084] S52. Obtain the target reference price of the second industrial gas according to the price adjustment index and the target reference price of the first industrial gas.
[0085] In this embodiment, it should be noted that in S51, first, it is necessary to calculate the price adjustment index based on the current market demand and supply. Specifically, the relative relationship between the current demand and supply will be considered, as well as the possible impact of this relationship on the market price. For example, if the current demand is much higher than the supply, indicating that the market is in short supply, then the price adjustment index will be correspondingly increased to reflect the positive promotion of this tight market supply and demand relationship on the price. On the contrary, if the supply is greater than the demand and the market is oversupplied, the price adjustment index will be decreased to reflect the inhibitory effect of this loose market environment on the price. When calculating the price adjustment index, some complex mathematical models or algorithms may be used, and these models or algorithms will comprehensively consider various factors, such as historical data, market trends, competition situation, etc., to ensure that the price adjustment index can accurately reflect the current market supply and demand situation.
[0086] In S52, the price adjustment index calculated in S51 is used to adjust the first industrial gas target reference price obtained in S4, thereby obtaining the second industrial gas target reference price. The purpose of this step is to further refine the pricing strategy to make it more in line with the actual market situation. Specifically, if the price adjustment index is greater than 1, indicating that the market supply and demand relationship tends to drive up prices, then the first industrial gas target reference price will be multiplied by the price adjustment index to obtain a higher second industrial gas target reference price. On the contrary, if the price adjustment index is less than 1, indicating that the market supply and demand relationship may suppress price increases, then the first industrial gas target reference price will be multiplied by the price adjustment index to obtain a lower second industrial gas target reference price.
[0087] In one embodiment, the price adjustment index obtained according to the current demand and current supply in S51 is expressed as:
[0088] Among them,
[0089] I ad is the price adjustment index, α is the preset adjustment index, μ is the influence parameter, D n is the current demand, F n is the current supply.
[0090] In this embodiment, it should be noted that the preset adjustment index α is a reference value, which represents the basic level of the price adjustment index when there is no supply and demand difference (i.e., the demand is equal to the supply). This value can be preset according to factors such as the enterprise's pricing strategy, market positioning, and cost structure. For example, if an enterprise hopes to maintain a certain profit margin or market competitiveness when supply and demand are balanced, then an appropriate preset adjustment index can be set.
[0091] The influence parameter μ is a weighting factor, which reflects the degree of influence of the difference between demand and supply on the price adjustment index. The magnitude of this value can be determined according to factors such as market sensitivity, product scarcity, and customer purchase willingness. For example, if the market is very sensitive to a certain product, even a small supply and demand difference will cause a large price fluctuation, then a larger influence parameter can be set.
[0092] Supply and demand ratio is the ratio of the current demand to the current supply, which directly reflects the market supply and demand situation. When this ratio is greater than 1, it indicates that the market is in short supply; when this ratio is less than 1, it indicates that the market is oversupplied. By calculating the supply and demand ratio, the supply and demand difference in the market can be quantified, providing a basis for price adjustment. Supply and demand difference It is the result of subtracting 1 from the supply-demand ratio, which represents the relative difference between the demand quantity and the supply quantity. When the supply-demand difference is positive, it indicates that the market demand is greater than the supply; when the supply-demand difference is negative, it indicates that the market supply is greater than the demand. By calculating the supply-demand difference, the supply-demand situation of the market can be more intuitively understood, and a specific numerical basis can be provided for price adjustment.
[0093] Suppose the current demand of an industrial gas production enterprise is 5000 cubic meters per month, the current supply is 4500 cubic meters per month, the preset adjustment index α is 1.0, and the influence parameter μ is 0.5. Then Finally, multiply I ad by the second industrial gas target reference price to obtain the second industrial gas target reference price.
[0094] The preferred embodiments of the present disclosure have been described in detail above in conjunction with the accompanying drawings. However, the present disclosure is not limited to the specific details in the above embodiments. Within the scope of the technical concept of the present disclosure, various simple modifications can be made to the technical solutions of the present disclosure, and these simple modifications all belong to the protection scope of the present disclosure.
[0095] In addition, it should be noted that, in the case of no contradiction, the various specific technical features described in the above specific embodiments can be combined in any appropriate manner. To avoid unnecessary repetition, the present disclosure will not separately describe various possible combination methods.
[0096] In addition, any combination can be made between various different embodiments of the present disclosure, as long as it does not violate the idea of the present disclosure, and it should also be regarded as the content disclosed by the present disclosure.
[0097] Finally, it should be noted that: the above embodiments are only used to illustrate the technical solutions of the present invention, rather than to limit it; although the present invention has been described in detail with reference to the foregoing embodiments, those of ordinary skill in the art should understand that: they can still modify the technical solutions recorded in the foregoing embodiments, or perform equivalent replacements on some or all of the technical features; and these modifications or replacements do not make the essence of the corresponding technical solutions deviate from the scope of the technical solutions of the embodiments of the present invention, and they should all be covered by the scope of the claims and the description of the present invention.
Claims
1. A pricing method for industrial gas products based on market supply and demand game, characterized in that: include: Obtaining the current industrial gas product production information and industrial gas product sales information, and obtaining the raw gas industrial gas content, the current industrial gas product cost and the target industrial gas content based on the industrial gas product production information, and obtaining the industrial gas base price data, the current industrial gas sales price and the industrial gas product market demand data based on the industrial gas product sales information, and matching the industrial gas market supply and demand impact coefficient based on the industrial gas product market demand data; Obtain the industrial gas profit markup base based on the current industrial gas product cost and the current industrial gas sales price, and obtain the industrial gas product content change rate based on the industrial gas content of the raw gas and the target industrial gas content; Obtain adjustment indicators based on market indicator models, industrial gas market supply and demand impact coefficients, and industrial gas product content change rates; The first industrial gas target reference price is obtained based on the adjustment indicators, industrial gas profit markup base and industrial gas basic floor price data.
2. The industrial gas product pricing method based on market supply and demand game according to claim 1 is characterized in that: The industrial gas market supply and demand impact coefficients matched according to the industrial gas product market demand data include: Obtain current demand and current supply according to market demand data of industrial gas products, and obtain current demand coefficient according to current demand and current supply; Obtaining multiple different demand ranges, wherein the multiple demand ranges respectively match different industrial gas market supply and demand impact coefficients; Obtain the industrial gas market supply and demand impact coefficients corresponding to the demand range covering the current demand coefficient.
3. The industrial gas product pricing method based on market supply and demand game according to claim 1 is characterized in that: The industrial gas profit plus base obtained based on the current industrial gas product cost and the current industrial gas sales price includes: Obtain the standard base based on the current industrial gas product costs and the current industrial gas sales prices; Obtain industrial gas recovery rate based on industrial gas content of raw gas; Obtain the industrial gas profit markup base based on the standard base and industrial gas recovery rate.
4. The industrial gas product pricing method based on market supply and demand game according to claim 3 is characterized in that: The standard base obtained according to the current industrial gas product cost and the current industrial gas sales price is expressed as: P f =P b -P Wq ;in, P f is the standard base number, P b is the current industrial gas sales price, P wq is the current cost of industrial gas products.
5. The industrial gas product pricing method based on market supply and demand game according to claim 3 is characterized in that: The industrial gas profit bonus base obtained based on the standard base and the industrial gas recovery rate is expressed as: ΔP c =W·P f ;in, ΔP c is the industrial gas profit bonus base, W is the industrial gas recovery rate, P f The standard base number.
6. The industrial gas product pricing method based on market supply and demand game according to claim 1 is characterized in that: The industrial gas product content change rate obtained according to the industrial gas content of the raw gas and the target industrial gas content is expressed as: β=(QC m ) / C m ;in, β is the change rate of industrial gas product content, Q is the industrial gas content of raw gas, C m is the target industrial gas content.
7. The industrial gas product pricing method based on market supply and demand game according to claim 1 is characterized in that: The market indicator model in obtaining the adjustment indicator based on the market indicator model, the industrial gas market supply and demand impact coefficient and the industrial gas product content change rate is expressed as: K=1-e Sβ ;in, K is the adjustment index, S is the impact coefficient of industrial gas market supply and demand, and β is the rate of change of industrial gas product content.
8. The industrial gas product pricing method based on market supply and demand game according to claim 1 is characterized in that: The first industrial gas target reference price is obtained according to the adjustment index, the industrial gas profit markup base and the industrial gas base price data as follows: P cr1 =P cj +K·ΔP c ;in, P cr1 is the target reference price of the first industrial gas, P cj is the basic base price data of industrial gas, K is the adjustment index, ΔP c It is the base for industrial gas profit surcharge.
9. The industrial gas product pricing method based on market supply and demand game according to claim 2 is characterized in that: Also includes: Get the price adjustment index based on current demand and current supply; The second industrial gas target reference price is obtained based on the price adjustment index and the first industrial gas target reference price.
10. The industrial gas product pricing method based on market supply and demand game according to claim 9 is characterized in that: The price adjustment index obtained according to the current demand and the current supply is expressed as: in, I ad is the price adjustment index, α is the preset adjustment index, μ is the impact parameter, D n is the current demand, F n is the current supply.