Product turntable for e-commerce live marketing
By designing a lifting structure and expanding the platform in e-commerce live broadcast marketing, the product turntable for e-commerce live broadcast marketing, the problem of the external environment being photographed during special products is solved, the display effect and aesthetics are improved, and the wear of the rotating platform is reduced. .
Patent Information
- Application Number
- CN202421020003.7
- Authority / Receiving Office
- CN · China
- Patent Type
- Utility models(China)
- Current Assignee / Owner
- Filing Date
- 2024-05-11
- Publication Date
- 2025-01-17
- Estimated Expiration
- 2034-05-11
AI Technical Summary
In e-commerce live marketing, special products such as iron pots with pot handles or larger products are easily displayed when rotating and displaying, which can easily lead to the external environment being photographed, affecting the beauty and display effect. In the prior art, the circular rotor is The support area is insufficient, and this problem cannot be effectively solved.
A rotary platform for e-commerce live broadcast marketing products is designed, including the body shell, the first display mechanism, the circular expansion platform and the lifting mechanism. Through the lifting structure, the expansion platform rises at the same level as the rotary platform, increasing the support area of the turntable , and set sliding tracks and balls in the working chamber to reduce friction, use LED aperture and plush layer to enhance the display aesthetics.
It effectively prevents special products from protruding the rotating table, avoiding the external environment being photographed, improves the display effect and aesthetics, while reducing wear of the rotating table and increasing the stability and aesthetics of the display.
Smart Images

Figure CN222357477U_ABST
Abstract
Description
Technical Field
[0001] The utility model relates to the technical field of e-commerce marketing, and specifically is a product turntable for e-commerce live broadcast marketing. Background Art
[0002] In e-commerce live streaming marketing, in order to improve product display effects, increase product display flexibility and enhance the audience's viewing experience, a product turntable is usually used to display the products on the turntable 360°. However, during the product rotation display process, the product is prone to shaking due to rotation, affecting the display effect.
[0003] Based on the above problems, the existing patent with publication number CN220477344U discloses a product turntable for e-commerce live marketing. The display mechanism is used to rotate and display products that require e-commerce live marketing, making the product more stable when rotating and displaying, avoiding tilting during display, and achieving better display effect.
[0004] However, when implementing the above-mentioned product turntable for e-commerce live marketing, it was found that there are at least the following problems: when displaying some special products such as iron pots with handles, wipers or larger products, for example, the iron pot will be placed on a circular turntable, and the handle has a certain length and will partially protrude from the circular turntable. During subsequent shooting or live broadcasts, the external environment except the display mechanism will be photographed, affecting the appearance and display effect. The simplest solution is to increase the support area of the circular turntable, but live broadcasts usually place the turntable on a table for display, and the layout in the live broadcast room will be compact to display more products, so a larger turntable cannot be placed. Therefore, the display effect and aesthetics of special products still need to be improved. Utility Model Content
[0005] 1. Technical issues to be resolved
[0006] In view of the deficiencies in the prior art, the utility model provides a product turntable for e-commerce live marketing, which can increase the support area of the turntable to prevent the external environment from being captured in it, so as to solve the problem in the prior art that when special commodities appear, the external environment except the display mechanism will be captured in it, affecting the aesthetics and display effect.
[0007] (II) Technical solution
[0008] In order to achieve the above-mentioned purpose, the utility model provides a product turntable for e-commerce live broadcast marketing, including: a body shell, a first display mechanism, a ring-shaped expansion platform and a lifting mechanism. The body shell is provided with a sinking hole on the top and a working cavity is provided inside; the first display mechanism includes a rotating table, a motor, a transmission rod, a transmission wheel and a transmission belt 1. The rotating table is rotatably connected in the sinking hole, the transmission rod is fixed to the rotating table and extends into the working cavity, and the part extending into the working cavity is fixed to the transmission wheel. The motor is fixed in the working cavity and is transmitted to the transmission wheel through a transmission belt 1; the expansion platform surrounds the body shell and is slidably connected to the body shell, a transmission part is provided at the bottom of the expansion platform, and a lifting groove for sliding the transmission part is provided on the outside of the body shell, and the lifting groove is connected to the working cavity; the lifting mechanism drives the transmission part to rise and fall.
[0009] Optionally, the lifting mechanism includes a knob, a pushing rod, a pushing block, a threaded rod, a transmission disk and two transmission belts. The pushing rod is rotatably connected to the body shell and one end extends into the working cavity. The end extending into the working cavity is threadedly connected to the pushing block. The pushing block has a pushing inclined surface. A pushing piece slides on the pushing inclined surface. A vertical rotating rod is provided on the top of the pushing piece. A horizontal rotating rod is fixed on the transmission rod. Both ends of the threaded rod are rotatably connected to the working cavity. The threaded rod is threadedly connected to the transmission piece. The bottom of the threaded rod is fixed to the transmission disk. The pushing piece and the transmission disk are transmitted through the second transmission belt.
[0010] Optionally, the pushing member includes a rotating shaft and a sliding tube, the sliding tube is slidably connected to the rotating shaft, one end of the rotating shaft is embedded in the bottom of the working chamber and is rotatably connected, the outer wall of the rotating shaft is provided with a plurality of sliding protrusions, the inner wall of the sliding tube is provided with a groove for the sliding protrusions to slide, the pushing block is provided with a pushing notch, and the bottom of the sliding tube is against the pushing inclined surface of the pushing block.
[0011] Optionally, a sliding track is provided at the bottom of the working cavity for the push block to slide.
[0012] Optionally, a plurality of support feet distributed in an annular manner are fixed to the bottom of the expansion platform.
[0013] Optionally, an annular groove is provided in the sinking hole, a plurality of support blocks distributed in annular intervals are fixed to the bottom of the rotating table, and a ball bearing is installed at the bottom of the support block.
[0014] Optionally, a circle of side openings is provided on the inner wall of the sinking hole, and a plurality of rollers are fixed on the periphery of the rotating platform.
[0015] Optionally, an LED aperture is provided around the periphery of the extension platform.
[0016] Optionally, the rotating table, the extension platform and the top of the machine body shell are all provided with a plush layer.
[0017] (III) Beneficial effects
[0018] Compared with the prior art, the utility model provides a product turntable for e-commerce live marketing, which has the following beneficial effects:
[0019] 1. The utility model drives the extension platform to rise up to the same level as the rotating table through the lifting structure, so as to prevent the special product from partially protruding from the rotating table, and the external environment except the rotating table and the special product will be photographed during shooting or live broadcast, which will affect the appearance and display effect. The utility model solves the problem in the prior art that the supporting area of the circular turntable is insufficient, the external environment is easily photographed, and the display effect and the appearance of the display are reduced;
[0020] 2. The utility model provides a sliding track for the push block to slide at the bottom of the working cavity, so that the push block can slide stably in the sliding track;
[0021] 3. The utility model reduces the friction of the rotating table during the rotation process by means of the support block and the ball bearing installed at the bottom of the support block, thereby reducing the wear. BRIEF DESCRIPTION OF THE DRAWINGS
[0022] Figure 1 A three-dimensional structural schematic diagram of the utility model;
[0023] Figure 2 Shows Figure 1 Schematic diagram of the expanded structure;
[0024] Figure 3 A schematic diagram of the connection structure between the rotating table and the housing is shown;
[0025] Figure 4 A schematic diagram of the internal structure of the housing is shown;
[0026] Figure 5 A schematic diagram of the structure of the ejector and the push block is shown;
[0027] Figure 6 A schematic diagram of the exploded structure of the ejector is shown;
[0028] Figure 7 A schematic cross-sectional structure diagram of a rotating table is shown.
[0029] In the figure: 1. body shell; 2. sink hole; 3. working chamber; 4. rotating table; 5. motor; 6. transmission rod; 7. transmission wheel; 8. transmission belt 1; 9. expansion platform; 10. transmission member; 11. lifting groove; 12. knob; 13. push rod; 14. push block; 15. threaded rod; 16. transmission disk; 17. transmission belt 2; 18. push inclined plane; 19. push member; 191. rotating shaft; 192. sliding tube; 193. sliding protrusion; 194. groove; 20. vertical rotating rod; 21. horizontal rotating rod; 22. push notch; 23. sliding track; 24. supporting foot; 25. supporting block; 26. ball; 27. roller; 28. LED aperture; 29. plush layer; 30. side opening; 31. annular groove. DETAILED DESCRIPTION
[0030] The following will be combined with the drawings in the embodiments of the utility model to clearly and completely describe the technical solutions in the embodiments of the utility model. Obviously, the described embodiments are only part of the embodiments of the utility model, not all of the embodiments. Based on the embodiments in the utility model, all other embodiments obtained by ordinary technicians in this field without creative work are within the scope of protection of the utility model.
[0031] Example: See Figures 1 to 7 According to an embodiment of the utility model, a technical solution is provided: a product turntable for live broadcast marketing of e-commerce, comprising: a body shell 1, a first display mechanism, a circular expansion platform 9 and a lifting mechanism, the body shell 1 is provided with a sinking hole 2 on the top and a working cavity 3 inside; the first display mechanism comprises a rotating table 4, a motor 5, a transmission rod 6, a transmission wheel 7 and a transmission belt 8, the rotating table 4 is rotatably connected in the sinking hole 2, the transmission rod 6 is fixed to the rotating table 4 and extends into the working cavity 3, the part extending into the working cavity 3 is fixed to the transmission wheel 7, the motor 5 is fixed in the working cavity 3, and is transmitted to the transmission wheel 7 through the transmission belt 8; the expansion platform 9 surrounds the body shell 1 and is slidably connected to the body shell 1, a transmission member 10 is provided at the bottom of the expansion platform 9, and a lifting groove 11 for sliding the transmission member 10 is provided on the outer side of the body shell 1, and the lifting groove 11 is connected to the working cavity 3; the lifting mechanism drives the transmission member 10 to rise and fall, and the lifting structure can be driven by an electric push rod or a motor 5 to lift the transmission member 10.
[0032] The product turntable for e-commerce live marketing with the above structure can be placed on the extension platform 9 when there is no need to display special products, and the products that need to be displayed can be placed on the rotating table 4, which is driven by the motor 5 to rotate to display the products that need to be displayed 360°. When special products appear, the extension platform 9 can be driven to rise to the same horizontal plane with the rotating table 4 through the lifting structure to prevent the special products from partially protruding from the rotating table 4, and the external environment except the rotating table 4 and the special products will be photographed during shooting or live broadcasting, which will affect the aesthetics and display effect. This solves the problem in the prior art that the supporting area of the circular turntable is insufficient, the external environment is easily photographed, and the display effect and aesthetics of the display are reduced.
[0033] In this embodiment, in order to enable the motor 5 to complete the lifting effect of the expansion platform 9 during the display process, the lifting mechanism is configured to include a knob 12, a push rod 13, a push block 14, a threaded rod 15, a transmission disc 16 and a transmission belt 17, and the push rod 13 is rotatably connected to the body shell 1, one end of the push rod 13 is extended into the working chamber 3, and the push rod 13 is threadedly connected to the push block 14, and then the side of the push block 14 facing the motor 5 is configured to form a push inclined surface 18, and a sliding push member 19 is provided on the push inclined surface 18. When the push block 14 moves toward the push member 19, the push member 19 is lifted, and when the push block 14 moves in a direction away from the push member 19, the push member 19 is supported. Gravity drops, and then a vertical rotating rod 20 is provided on the top of the pushing member 19, and a horizontal rotating rod 21 is fixed on the transmission rod 6. When the pushing member 19 is lifted, the horizontal rotating rod 21 can drive the vertical rotating rod 20 to rotate during the rotation process with the transmission rod 6, thereby driving the pushing member 19 to rotate. Then, a threaded rod 15 is provided so that its two ends are rotatably connected with the working chamber 3, and the threaded rod 15 is threadedly connected with the transmission member 10. The bottom of the threaded rod 15 is fixed with the transmission disk 16, and the pushing member 19 and the transmission disk 16 are transmitted through the transmission belt 17. After the pushing member 19 rotates, the rotational force can be transmitted to the threaded rod 15 through the transmission belt 17, and the transmission member 10 is driven to rise and fall through the rotation of the threaded rod 15.
[0034] In this embodiment, during the long-term rotation process, the push member 19 will continuously abut against the push inclined surface 18, which will cause wear to the push inclined surface 18. In order to reduce the wear of the push inclined surface 18, the push member 19 is configured to include a rotating shaft 191 and a sliding tube 192. The sliding tube 192 is slidably connected to the rotating shaft 191. One end of the rotating shaft 191 is embedded in the bottom of the working chamber 3 and is rotatably connected. The outer wall of the rotating shaft 191 is provided with a plurality of sliding protrusions 193, and the inner wall of the sliding tube 192 is provided with a groove 194 for the sliding protrusion 193 to slide. The pushing block 14 is provided with a push notch 22. The bottom of the sliding tube 192 abuts against the push inclined surface 18 of the pushing block 14. Through the cooperation of the rotating shaft 191 and the sliding tube 192, when the pushing block 14 lifts the sliding tube 192, the vertical rotating rod 20 located on the sliding tube 192 abuts against the horizontal rotating rod 21, and the transmission belt 2 17 is driven by the sliding tube 192 to rotate the transmission plate 16.
[0035] In this embodiment, a sliding track 23 for the push block 14 to slide is provided at the bottom of the working chamber 3 , so that the push block 14 can slide stably in the sliding track 23 .
[0036] In this embodiment, in order to increase the supporting force of the expansion platform 9 so as to place heavier items, a plurality of supporting feet 24 distributed in a ring-shaped manner are fixed to the bottom of the expansion platform 9. The supporting feet 24 can ensure the supporting force of the expansion platform 9 and can also ensure the stability of the first display mechanism and the expansion platform 9 when the expansion platform 9 is not on display.
[0037] In this embodiment, in order to reduce the wear between the bottom of the friction rotating table 4 and the sinking hole 2, an annular groove 31 is provided in the sinking hole 2, and a plurality of support blocks 25 distributed in annular intervals are fixed to the bottom of the rotating table 4, and a ball 26 is installed at the bottom of the support block 25. A circle of side openings 30 is provided on the inner wall of the sinking hole 2, and a plurality of rollers 27 are fixed to the periphery of the rotating table 4. The support block 25 and the ball 26 installed at the bottom of the support block 25 reduce the friction of the rotating table 4 during the rotation process, thereby reducing the wear.
[0038] In this embodiment, most of the existing turntables need to use external lights to increase the beauty of product display, but this is often done by supplementing light in the shooting direction or adding photosensitive strips. In order to increase the beauty of the display without the need for external lights, an LED aperture 28 is provided on the periphery of the extension platform 9. Through the LED aperture 28, you can choose between brightening, halo or marquee, thereby increasing the beauty and diversity of the display.
[0039] In this embodiment, in order to prevent the product from gradually deviating from the rotation center and being thrown out during the rotation process, a plush layer 29 is provided on the rotating table 4, the expansion platform 9 and the top of the body shell 1. The plush layer 29 is designed to have anti-slip and friction-increasing effects, and the plush layer 29 can increase the high-end feel of the product when shooting.
[0040] The electrical components mentioned in this article are all connected to an external main controller and 220V mains electricity, and the main controller can be a conventional known device for controlling a computer or the like.
[0041] Working principle: When displaying goods under normal conditions, the goods to be displayed can be placed on the extension platform 9, and the goods to be displayed can be placed on the rotating table 4. The rotating table 4 is driven by the motor 5 to rotate, and the goods to be displayed can be displayed 360°. At the same time, the opening of the LED aperture 28 is controlled to increase the aesthetics of the display. When special goods appear, the extension platform 9 can be driven to rise to the same level as the rotating table 4 through the lifting structure to prevent the special goods from partially protruding from the rotating table 4. When shooting or live broadcasting, the external environment except the rotating table 4 and the special goods will be shot, which will affect the aesthetics and display effect.
[0042] Although embodiments of the present invention have been shown and described, it will be appreciated by those skilled in the art that various changes, modifications, substitutions and variations may be made to the embodiments without departing from the principles and spirit of the present invention, and that the scope of the present invention is defined by the appended claims and their equivalents.
Claims
1. A product turntable for e-commerce live marketing, characterized in that: include: A machine body shell (1) having a sink hole (2) on the top and a working chamber (3) inside; A first display mechanism comprises a rotating table (4), a motor (5), a transmission rod (6), a transmission wheel (7) and a transmission belt (8); the rotating table (4) is rotatably connected to the sink hole (2); the transmission rod (6) is fixed to the rotating table (4) and extends into the working cavity (3); the portion of the transmission rod (6) extending into the working cavity (3) is fixed to the transmission wheel (7); the motor (5) is fixed in the working cavity (3) and is transmitted through the transmission belt (8) and the transmission wheel (7); a circular expansion platform (9) which surrounds the machine body shell (1) and is slidably connected to the machine body shell (1); a transmission member (10) is provided at the bottom of the expansion platform (9); a lifting groove (11) for the transmission member (10) to slide is provided on the outer side of the machine body shell (1); and the lifting groove (11) is connected to the working chamber (3); The lifting mechanism drives the transmission member (10) to lift and lower.
2. A product turntable for e-commerce live marketing according to claim 1, characterized in that: The lifting mechanism comprises a knob (12), a push rod (13), a push block (14), a threaded rod (15), a transmission plate (16) and a second transmission belt (17). The push rod (13) is rotatably connected to the housing (1) and one end of the push rod extends into the working cavity (3). The end of the push rod extending into the working cavity (3) is threadedly connected to the push block (14). The push block (14) has a push inclined surface (18) on which there is a sliding A push member (19), a vertical rotating rod (20) is provided at the top of the push member (19), a horizontal rotating rod (21) is fixed on the transmission rod (6), both ends of the threaded rod (15) are rotatably connected to the working chamber (3), the threaded rod (15) is threadedly connected to the transmission member (10), the bottom of the threaded rod (15) is fixed to the transmission disk (16), and the push member (19) and the transmission disk (16) are driven by the second transmission belt (17).
3. A product turntable for e-commerce live marketing according to claim 2, characterized in that: The push member (19) comprises a rotating shaft (191) and a sliding tube (192), wherein the sliding tube (192) is slidably connected to the rotating shaft (191), one end of the rotating shaft (191) is embedded in the bottom of the working chamber (3) and is rotatably connected, the outer wall of the rotating shaft (191) is provided with a plurality of sliding protrusions (193), the inner wall of the sliding tube (192) is provided with grooves (194) for the sliding protrusions (193) to slide, a push notch (22) is provided on the pushing block (14), and the bottom of the sliding tube (192) abuts against the pushing inclined surface (18) of the pushing block (14).
4. A product turntable for e-commerce live marketing according to claim 2, characterized in that: The inner bottom of the working cavity (3) is provided with a sliding track (23) for the pushing block (14) to slide.
5. The product turntable for e-commerce live marketing according to claim 1, characterized in that: A plurality of support legs (24) distributed in an annular manner are fixed to the bottom of the expansion platform (9).
6. The product turntable for e-commerce live marketing according to claim 1, characterized in that: An annular groove (31) is provided in the sinking hole (2), a plurality of support blocks (25) distributed in an annular manner are fixed to the bottom of the rotating platform (4), and a ball bearing (26) is installed at the bottom of the support block (25).
7. The product turntable for e-commerce live marketing according to claim 1, characterized in that: The inner wall of the sinking hole (2) is provided with a circle of side openings (30), and a plurality of rollers (27) are fixed on the periphery of the rotating platform (4).
8. The product turntable for e-commerce live marketing according to claim 1, characterized in that: An LED aperture (28) is provided on the periphery of the expansion platform (9).
9. A product turntable for e-commerce live marketing according to any one of claims 1 to 7, characterized in that: The rotating platform (4), the expansion platform (9) and the top of the machine body shell (1) are all provided with a plush layer (29).
Citation Information
Patent Citations
Product turntable for e-commerce live marketing
CN220477344U