Advertisement display device
By combining a cubic frame with rotating and telescopic modules, the advertising screen can achieve all-round display and dynamic display, solving the problem of the single display mode of traditional advertising screens and enhancing the attractiveness and interactivity of the advertisements.
Patent Information
- Authority / Receiving Office
- CN · China
- Patent Type
- Utility models(China)
- Current Assignee / Owner
- SHENZHEN GUARDIAN INTELLIGENT TECH CO LTD
- Filing Date
- 2025-05-27
- Publication Date
- 2026-04-17
AI Technical Summary
Traditional advertising screens offer limited display options, cannot provide a comprehensive view, restrict the viewer's field of vision, and lack flexibility and appeal, making it difficult to stand out in the highly competitive advertising market.
Design a cubic frame advertising display device with six mounting surfaces. Combine a rotating module and a telescopic matrix module to achieve omnidirectional display and dynamic display of the advertising screen. The telescopic rod and drive components drive the telescopic movement of the splicing screen to enhance the visual effect and interactivity.
It expands the visibility of advertisements, enhances their appeal and memorability, and improves audience attention and interactivity through multi-faceted display and dynamic presentation, thereby expanding the reach of potential audiences.
Smart Images

Figure CN224135606U_ABST
Abstract
Description
Technical Field
[0001] This utility model relates to the field of display device technology, and in particular to an advertising display device. Background Technology
[0002] Traditional advertising screens mostly use a fixed, flat display method. These screens are typically installed in specific locations and can only display content facing one fixed direction. For example, in public places such as shopping malls and waiting rooms, common advertising screens are often fixed to walls or pillars. Viewers can only see the advertising content within a specific angle range, limiting their field of vision and preventing a 360-degree display effect. When viewers are to the side or behind the screen, they cannot see the advertising content, resulting in a narrow advertising coverage and failing to effectively attract potential audiences from all directions. Furthermore, this single display method lacks flexibility and appeal, making it difficult to stand out in a highly competitive advertising market, attract viewers' attention, and leave a lasting impression. Utility Model Content
[0003] The main purpose of this utility model is to propose an advertising display device that can display information from multiple perspectives.
[0004] To achieve the above objectives, the advertising display device proposed in this utility model includes:
[0005] A cube frame having six mounting faces, with one apex corner of the cube frame connected to a base;
[0006] The display screen assembly is located on the six mounting surfaces of the cube frame;
[0007] A rotation module is provided on the base to drive the cubic frame to rotate around a first axis, the first axis being perpendicular to the mounting surface of the base;
[0008] A telescopic matrix module is disposed on at least one of the mounting surfaces, including multiple telescopic rods and driving components corresponding to the telescopic rods. The display screen group corresponding to the telescopic matrix module includes multiple splicing screens, and the splicing screens are arranged in a one-to-one correspondence with the telescopic rods. The telescopic rods drive the splicing screens to telescopically move under the drive of the driving components.
[0009] In one embodiment, the telescopic matrix module further includes a telescopic rod seat, which is connected to the cube frame, and the telescopic rod and the drive component are both mounted on the telescopic rod seat.
[0010] In one embodiment, the telescopic rod includes a first sleeve and a second sleeve sleeved on the first sleeve, the second sleeve being integrally formed with the telescopic rod seat, and the first sleeve being connected to the output end of the drive member.
[0011] In one embodiment, the outer side wall of the first sleeve is provided with a limiting protrusion extending along the extension direction of the first sleeve, the inner side wall of the first sleeve is provided with an internal thread structure, the output end of the drive member is provided with a threaded protrusion having an external thread structure, the internal thread structure is adapted to the external thread structure, the inner side wall of the second sleeve is provided with a limiting groove corresponding to the limiting protrusion, and the limiting protrusion is inserted into the limiting groove.
[0012] In one embodiment, the telescopic matrix module is further provided with a display screen bracket, one end of which is connected to the splicing screen and the other end is connected to the first sleeve.
[0013] In one embodiment, the telescopic matrix module further includes a linear guide rail, a slider, and a slider driver. The linear guide rail is disposed between the telescopic rod seat and the cubic frame. The slider is slidably disposed on the linear guide rail and connected to the telescopic rod seat. The slider driver drives the slider to move on the linear guide rail.
[0014] In one embodiment, the rotation module includes a rotation drive component. The base is provided with a fixed bracket mounted on the ground and a rotating body rotatably connected to the fixed bracket. The top end of the rotating body is connected to the cube frame. The rotation drive component is located below the rotating body and is drivenly connected to the rotating body.
[0015] In one embodiment, a mounting surface near the top side of the cube frame is configured as an operating surface, and the display panel disposed on the operating surface includes a touch screen.
[0016] In one embodiment, the advertising display device further includes a human body sensing module, which includes an infrared sensor and an electronic control component. The infrared sensor is disposed close to the operating surface, and the electronic control component is electrically connected to the rotation module and the infrared sensor.
[0017] In one embodiment, the cube frame is made of aluminum alloy or stainless steel.
[0018] In this invention, the cubic frame has six mounting surfaces, each capable of housing a display screen to show advertising information. The cubic frame can rotate around a first axis driven by a rotating module. This allows the advertising screen to display content from all directions, expanding the viewing range and ensuring viewers can see the complete advertisement from different angles, achieving multi-directional advertising information display. The telescopic matrix module, through multiple telescopic rods and driving components, enables the splicing screen to extend and retract, making the advertising display more dynamic and layered. It can create rich visual effects, such as partial protrusions or overall shape changes, attracting viewer attention and enhancing advertising appeal and memorability. Through more flexible display, it increases advertising attractiveness and leaves a lasting impression on viewers. Attached Figure Description
[0019] To more clearly illustrate the technical solutions in the embodiments of this utility model or the prior art, the drawings used in the description of the embodiments or the prior art will be briefly introduced below. Obviously, the drawings described below are only some embodiments of this utility model. For those skilled in the art, other drawings can be obtained based on the structures shown in these drawings without creative effort.
[0020] Figure 1 A schematic diagram of the structure of an embodiment of the advertising display device provided by this utility model;
[0021] Figure 2 for Figure 1 A partial cross-sectional view of the scaling matrix module;
[0022] Figure 3 for Figure 1 Front view of the telescopic rod seat;
[0023] Figure 4 for Figure 3 Sectional view at point AA;
[0024] Figure 5 for Figure 1 Schematic diagram of the middle base;
[0025] Figure 6 for Figure 1 A cross-sectional view of the base.
[0026] Explanation of icon numbers:
[0027] 100. Cube frame; 11. Mounting surface; 12. Operating surface;
[0028] 200. Display panel assembly; 21. Video wall; 22. Touch screen;
[0029] 300. Telescopic matrix module; 31. Telescopic rod; 311. First sleeve; 312. Limiting protrusion; 313. Internal thread structure; 314. Second sleeve; 315. Limiting groove; 32. Driving component; 321. Threaded protrusion; 322. External thread structure; 33. Telescopic rod seat; 34. Display screen bracket; 341. Linear guide rail; 342. Slider; 343. Slider driving component;
[0030] 400. Base; 41. Fixed bracket; 42. Rotating body.
[0031] The realization of the purpose, functional features and advantages of this utility model will be further explained in conjunction with the embodiments and with reference to the accompanying drawings. Detailed Implementation
[0032] The technical solutions of the present utility model will be clearly and completely described below with reference to the accompanying drawings of the embodiments. Obviously, the described embodiments are only some embodiments of the present utility model, and not all embodiments. Based on the embodiments of the present utility model, all other embodiments obtained by those of ordinary skill in the art without creative effort are within the scope of protection of the present utility model.
[0033] It should be noted that if the embodiments of this utility model involve directional indicators (such as up, down, left, right, front, back, etc.), the directional indicators are only used to explain the relative positional relationship and movement of the components in a specific posture. If the specific posture changes, the directional indicators will also change accordingly.
[0034] Furthermore, if the embodiments of this utility model involve descriptions such as "first" or "second," these descriptions are for descriptive purposes only and should not be construed as indicating or implying their relative importance or implicitly specifying the number of technical features indicated. Therefore, a feature defined with "first" or "second" may explicitly or implicitly include at least one of those features. Additionally, the use of "and / or" or "and / or" throughout the text includes three parallel solutions. For example, "A and / or B" includes solution A, solution B, or a solution where both A and B are satisfied simultaneously. Furthermore, the technical solutions of the various embodiments can be combined with each other, but this must be based on the ability of those skilled in the art to implement them. When the combination of technical solutions is contradictory or impossible to implement, it should be considered that such a combination of technical solutions does not exist and is not within the scope of protection claimed by this utility model.
[0035] This utility model proposes an advertising display device.
[0036] Please see Figures 1 to 6 In one embodiment of this utility model, the advertising display device includes:
[0037] A cube frame 100 has six mounting surfaces 11, and one apex corner of the cube frame 100 is connected to the base 400.
[0038] The display screen assembly 200 is distributed on the six mounting surfaces 11 of the cube frame 100;
[0039] A rotating module (not shown in the figure) is provided on the base 400 so as to drive the cubic frame 100 to rotate around the first axis, which is perpendicular to the mounting surface 11 of the base 400.
[0040] The telescopic matrix module 300 is located on at least one mounting surface 11 and includes multiple telescopic rods 31 and driving components 32 corresponding to the telescopic rods 31. The display screen group 200 corresponding to the telescopic matrix module 300 includes multiple splicing screens 21. The splicing screens 21 are arranged one-to-one with the telescopic rods 31. The telescopic rods 31 drive the splicing screens 21 to telescopically move under the drive of the driving components 32.
[0041] In the technical solution of this utility model, the cubic frame 100 has six mounting surfaces 11, each capable of mounting a display screen assembly 200 to display advertising information. The cubic frame 100 can rotate around a first axis under the drive of a rotating module. This allows the advertising screen to display advertising content from all directions, expanding the viewing range and enabling viewers to see the complete advertisement from different angles, achieving multi-directional display of advertising information. The telescopic matrix module 300, through multiple telescopic rods 31 and driving components 32, allows the splicing screen 21 to telescopically move, making the advertising display more dynamic and layered, creating rich visual effects, such as partial protrusions or overall shape changes of the splicing screen 21, attracting viewer attention, enhancing advertising appeal and memorability. Through more flexible display, the attractiveness of the advertisement is increased, leaving a lasting impression on the viewer.
[0042] In one embodiment, the telescopic matrix module 300 further includes a telescopic rod seat 33, which is connected to the cubic frame 100. The telescopic rod 31 and the driving member 32 are both mounted on the telescopic rod seat 33. Further, the telescopic rod 31 includes a first sleeve 311 and a second sleeve 314 sleeved on the first sleeve 311. The second sleeve 314 is integrally formed with the telescopic rod seat 33, and the first sleeve 311 is connected to the output end of the driving member 32. Furthermore, the outer wall of the first sleeve 311 is provided with a limiting protrusion 312 extending along the extension direction of the first sleeve 311. The inner wall of the first sleeve 311 is provided with an internal thread structure 313. The output end of the drive member 32 is provided with a threaded protrusion 321 with an external thread structure 322. The internal thread structure 313 and the external thread structure 322 are adapted to each other. The inner wall of the second sleeve 314 is provided with a limiting groove 315 corresponding to the limiting protrusion 312. The limiting protrusion 312 is inserted into the limiting groove 315. The design of the limiting protrusion 312 and the limiting groove 315 ensures that the first sleeve 311 always moves along a predetermined track during the extension and retraction process, avoiding the shaking, offset or jamming that may occur in traditional extension and retraction structures. This high-precision motion guidance is particularly important for the synchronous extension and retraction of multiple splicing screens 21 in the advertising screen, ensuring the neatness and stability of the displayed image and enhancing the visual impact of the advertising display effect. The tight fit between the limiting protrusion 312 and the groove effectively prevents the first sleeve 311 from rotating relative to the second sleeve 314 during telescopic movement, thus ensuring precise meshing of the internal and external threads. This not only improves the reliability and accuracy of telescopic movement but also avoids additional wear and failure risks caused by rotation, extending the service life of the telescopic rod 31. The second sleeve 314 is integrally formed with the telescopic rod seat 33, reducing the number of parts and connection points and improving the compactness of the structure. Compared with the traditional telescopic rod seat 33 and sleeve structure assembled from multiple parts, this design reduces the complexity of the assembly process, lowers the probability of problems caused by loose connections or poor fit between parts, and improves production efficiency and product quality. The tight fit between the internal and external threads, combined with the auxiliary limiting of the limiting protrusion 312 and the groove, provides a reliable mechanical connection for the telescopic rod 31. This connection method can withstand large axial forces and repeated telescopic movements, and is not prone to common failures such as loosening or falling off, ensuring the stability of the advertising screen during long-term operation. In other embodiments, the telescopic rod seat 33 may not be provided.
[0043] It should be noted that the telescopic pole base 33 serves as the mounting foundation for the telescopic pole 31 and the drive component 32, connecting them to the cubic frame 100 and providing stable support for the entire telescopic matrix module 300. Compared to directly mounting the telescopic pole 31 and the drive component 32 onto the cubic frame 100, the telescopic pole base 33 can better distribute and withstand the various forces generated during the telescopic process, reducing the risk of frame deformation or damage caused by concentrated forces and improving the installation stability of the entire module. The telescopic pole base 33 can precisely position and fix the telescopic pole 31 and the drive component 32, ensuring their relative positions are accurate after installation. This helps ensure the accuracy of the telescopic movement trajectory of the telescopic pole 31, allowing the splicing screen 21 to maintain good alignment and flatness during telescopic movement, avoiding shaking or jamming caused by installation position deviations, thereby improving the stability and reliability of the advertising screen display effect. Concentrating the telescopic pole 31 and the drive component 32 on the telescopic pole base 33 realizes the modular design concept. This integrated design makes the telescopic matrix module 300 more compact, reducing the space occupied by components within the cubic frame 100 and improving space utilization. Within the limited space of the cubic frame 100, more telescopic matrix modules 300 or other functional components can be arranged more flexibly, enhancing the overall functional expandability and design flexibility of the advertising screen. The telescopic rod base 33 can be rationally designed and laid out according to the structural characteristics of the cubic frame 100 and the design requirements of the advertising screen. It can adapt to cubic frames 100 of different shapes and sizes, as well as splicing screens 21 with different arrangements, allowing the telescopic matrix module 300 to better integrate into the overall structural system of the advertising screen, achieving overall structural harmony and enhancing the aesthetic appeal and internal structural rationality of the advertising screen. The telescopic rod base can be designed with a unified interface and connection method, making it compatible with telescopic rods 31 and drive components 32 of different specifications or models. Thus, on the same cubic frame 100, different telescopic matrix modules 300 can be flexibly selected and configured according to actual needs, improving the module's versatility and interchangeability. For example, for splicing screens 21 of different sizes, only the corresponding telescopic rods 31 and drive components 32 need to be replaced, without redesigning and adjusting the installation structure of the entire telescopic matrix module 300, thus enhancing the adaptability and scalability of the advertising screen. By establishing unified standards for the size, shape, and installation interface of the telescopic rod base 33, mass production of the telescopic rod base 33 can be achieved, reducing production costs and improving production efficiency. Simultaneously, standardized telescopic rod bases 33 also facilitate quality control and inspection, ensuring consistent quality and performance of each telescopic rod base 33, thereby improving the overall quality stability and reliability of the advertising screen.
[0044] In one embodiment, the telescopic matrix module 300 also includes a display screen bracket 34. One end of the display screen bracket 34 is connected to the splicing screen 21, and the other end is connected to the first sleeve 311. The display screen bracket 34 provides direct physical support for the splicing screen 21, ensuring its stability during telescopic movement. The first sleeve 311 may experience slight swaying or vibration during telescopic movement, and the display screen bracket 34 effectively transmits these movements into smooth displacement, preventing unnecessary swaying of the splicing screen 21 due to its direct connection to the telescopic rod 31, thereby improving the visual effect of the advertising display. By connecting the splicing screen 21 and the first sleeve 311, the display screen bracket 34 strengthens the structural connection between them, making the entire telescopic matrix module 300 a more compact and stable whole. During dynamic display on the advertising screen, whether rotating or telescopic, this structural reinforcement effectively reduces deformation and loosening caused by external impacts or its own movement, ensuring long-term stable operation of the advertising screen. In other embodiments, the display screen bracket 34 may not be included.
[0045] In one embodiment, the telescopic matrix module 300 further includes a linear guide rail 341, a slider 342, and a slider driver 343. The linear guide rail 341 is disposed between the telescopic rod seat 33 and the cubic frame 100. The slider 342 is slidably disposed on the linear guide rail 341 and connected to the telescopic rod seat 33. The slider driver 343 drives the slider 342 to move on the linear guide rail 341. The slider driver 343 can quickly respond to control signals and drive the slider 342 to move. Compared with some structures that telescopicate through mechanical transmission, the combination of the linear guide rail 341 and the slider 342 can achieve faster telescopic movements, enabling the advertising screen to respond promptly to different display needs or interactive commands, thereby improving the real-time nature and interactivity of the advertising display. Furthermore, the linear guide rail 341 and the slider 342 provide a precise linear motion path for the telescopic rod seat 33, and the slider driver 343 can precisely control the moving distance and speed of the slider 342 on the linear guide rail 341, thereby achieving precise telescopic movement of the telescopic matrix module 300. This ensures that when the advertising screen is dynamically displayed, the position and movement of the splicing screen 21 can strictly follow the preset program, exhibiting more delicate and complex dynamic effects and enhancing the visual appeal of the advertisement. In other embodiments, the linear guide rail 341, slider 342, and slider drive 343 may not be provided.
[0046] In one embodiment, the rotation module includes a rotation drive component. A fixed bracket 41 mounted on the ground and a rotating body 42 rotatably connected to the fixed bracket 41 are provided on the base 400. The top of the rotating body 42 is connected to the cubic frame 100. The rotation drive component is located below the rotating body 42 and is driven by it. Further, the rotation drive component is configured as a servo motor. The fixed bracket 41 is not exposed above the ground and is installed below the ground along with the rotation drive component. The rotating body 42 is rotatably connected to the fixed bracket 41, resulting in a stable and reliable structure capable of withstanding the weight of the cubic frame 100 and the display screen assembly 200, as well as the centrifugal force during rotation. This ensures that the connection points will not loosen or wear under long-term, frequent rotation of the advertising screen, guaranteeing the stability of the display effect. The rotation drive component is installed below the rotating body 42, not occupying the space above the cubic frame 100, making the overall layout of the advertising screen more compact and reasonable. The space below the cubic frame 100 is also effectively utilized, improving the overall space utilization efficiency of the advertising screen. In other embodiments, the fixed bracket 41 can also be fixedly installed on the ground.
[0047] In one embodiment, a mounting surface 11 near the top of the cube frame 100 is configured as an operating surface 12. The display screen group 200 disposed on the operating surface 12 includes a touch screen 22, providing viewers with an intuitive and convenient interactive method. Viewers can operate the touch screen 22 to query detailed information about products of interest, participate in interactive activities, or watch related multimedia content, changing the traditional one-way communication mode of advertising screens and enhancing the sense of participation and experience. In other embodiments, the touch screen 22 may not be provided.
[0048] In one embodiment, the advertising display device further includes a human body sensing module, which comprises an infrared sensor and an electronic control component. The infrared sensor is positioned close to the operating surface 12, and the electronic control component is electrically connected to the rotation module and the infrared sensor. When a viewer approaches the operating surface 12, the infrared sensor immediately detects the signal, and the electronic control component then activates the rotation module and other functions, enabling the advertising screen to respond quickly. This instant interactive response makes the viewer feel that the advertising screen is paying attention to them, stimulating their desire for further interaction, such as touching the screen or viewing detailed information, thereby extending the interaction time between the viewer and the advertising screen and enhancing the attractiveness and impact of the advertisement. In other embodiments, a human body sensing module may not be included.
[0049] In one embodiment, the cubic frame 100 is made of aluminum alloy or stainless steel. Aluminum alloy or stainless steel has good stability and durability, while also having good plasticity, which facilitates various shapes and the installation of mechanical structures.
[0050] The above description is merely an exemplary embodiment of the present utility model and does not limit the patent scope of the present utility model. Any equivalent structural transformations made based on the technical concept of the present utility model and the contents of the present utility model specification and drawings, or direct / indirect applications in other related technical fields, are included within the patent protection scope of the present utility model.
Claims
1. An advertising display device, characterized by include: A cube frame having six mounting faces, with one apex corner of the cube frame connected to a base; The display screen assembly is located on the six mounting surfaces of the cube frame; A rotation module is provided on the base to drive the cubic frame to rotate around a first axis, the first axis being perpendicular to the mounting surface of the base; A telescopic matrix module is disposed on at least one of the mounting surfaces, including multiple telescopic rods and driving components corresponding to the telescopic rods. The display screen group corresponding to the telescopic matrix module includes multiple splicing screens, and the splicing screens are arranged in a one-to-one correspondence with the telescopic rods. The telescopic rods drive the splicing screens to telescopically move under the drive of the driving components.
2. The advertising display apparatus of claim 1, wherein The telescopic matrix module also includes a telescopic rod seat, which is connected to the cube frame. The telescopic rod and the driving component are both mounted on the telescopic rod seat.
3. The advertising display apparatus of claim 2, wherein The telescopic rod includes a first sleeve and a second sleeve sleeved on the first sleeve. The second sleeve is integrally formed with the telescopic rod seat, and the first sleeve is connected to the output end of the driving component.
4. The advertising display apparatus of claim 3, wherein The outer side wall of the first sleeve is provided with a limiting protrusion extending along the extension direction of the first sleeve. The inner side wall of the first sleeve is provided with an internal thread structure. The output end of the drive member is provided with a threaded protrusion having an external thread structure. The internal thread structure is adapted to the external thread structure. The inner side wall of the second sleeve is provided with a limiting groove corresponding to the limiting protrusion. The limiting protrusion is inserted into the limiting groove.
5. The advertising display apparatus of claim 3, wherein The telescopic matrix module is also equipped with a display screen bracket, one end of which is connected to the splicing screen and the other end is connected to the first sleeve.
6. The advertising display apparatus of claim 2, wherein The telescopic matrix module also includes a linear guide rail, a slider, and a slider driver. The linear guide rail is located between the telescopic rod seat and the cubic frame. The slider is slidably mounted on the linear guide rail and connected to the telescopic rod seat. The slider driver drives the slider to move on the linear guide rail.
7. The advertising display device as described in claim 1, characterized in that, The rotation module includes a rotation drive component. The base is provided with a fixed bracket installed on the ground and a rotating body rotatably connected to the fixed bracket. The top end of the rotating body is connected to the cube frame. The rotation drive component is located below the rotating body and is drivenly connected to the rotating body.
8. The advertising display apparatus of claim 1, wherein One of the mounting surfaces near the top side of the cube frame is configured as an operating surface, and the display panel on the operating surface includes a touch screen.
9. The advertising display apparatus of claim 8, wherein, The advertising display device also includes a human body sensing module, which includes an infrared sensor and an electronic control component. The infrared sensor is positioned close to the operating surface, and the electronic control component is electrically connected to the rotation module and the infrared sensor.
10. The advertising display apparatus of claim 1, wherein, The cube frame is made of aluminum alloy or stainless steel.