Anti-counterfeit label with dynamic visual effect
By employing a combination structure of carrier layer, release layer, UV molding layer and reflective layer in the anti-counterfeiting label, and using molding process to transfer characters/patterns on the concave and convex surfaces, the problem of insufficient dynamic visual effects of existing anti-counterfeiting labels is solved, and dynamic visual effects and attention-grabbing effects are achieved.
Patent Information
- Authority / Receiving Office
- CN · China
- Patent Type
- Utility models(China)
- Current Assignee / Owner
- CHENGDU YIAO TECHNOLOGY CO LTD
- Filing Date
- 2025-05-06
- Publication Date
- 2026-04-28
AI Technical Summary
Existing anti-counterfeiting labels lack dynamic visual effects, have a monotonous dynamic presentation, and are ineffective at attracting consumer attention.
The anti-counterfeiting label adopts a top-down structure, including a carrier layer, a release layer, a UV molding layer, a reflective layer, and an adhesive layer. The UV molding layer transfers characters/patterns on the concave and convex surfaces through a molding process. The reflective layer reflects light to create dynamic light path differences, producing a visual effect of moving characters/patterns.
It achieves dynamic visual effects for anti-counterfeiting labels, attracting consumer attention and increasing the fun and uniqueness of products.
Smart Images

Figure CN224177053U_ABST
Abstract
Description
Technical Field
[0001] This utility model relates to the technical field of anti-counterfeiting labels, and in particular to an anti-counterfeiting label with dynamic visual effects. Background Technology
[0002] With the increasing demand for product anti-counterfeiting and brand recognition, traditional labeling technology is gradually showing its limitations. Existing anti-counterfeiting labels mostly use technologies such as laser engraving or optically variable inks to achieve visual changes, but their dynamic performance is limited. They can usually only present fixed patterns or color changes at specific angles, lacking dynamic visual effects and failing to attract consumers' attention effectively. Utility Model Content
[0003] The main purpose of this invention is to provide an anti-counterfeiting label with dynamic visual effects, which aims to effectively solve the technical problem that existing anti-counterfeiting labels lack dynamic visual effects.
[0004] To achieve the above objectives, the technical solution of this utility model is as follows:
[0005] This utility model discloses an anti-counterfeiting label with dynamic visual effects, which includes, from top to bottom, a carrier layer, a release layer, a UV molding layer, a reflective layer, and an adhesive layer connected together. The UV molding layer is formed by a molding process. The surface of the UV molding layer facing the reflective layer has characters and / or patterns, forming a concave-convex surface. While reflecting light, the reflective layer smooths out the concave-convex surface of the UV molding layer.
[0006] In a preferred embodiment, the carrier layer is a PET film.
[0007] In a preferred embodiment, the thickness of the stripping layer is 1-50 micrometers.
[0008] In a preferred embodiment, the thickness of the UV-printed layer is 1-50 micrometers.
[0009] In a preferred embodiment, the thickness of the reflective layer is greater than the thickness of the UV-printed layer.
[0010] In a preferred embodiment, the reflective layer is a silver-plated layer, an aluminum-plated layer, or a screen-printed layer.
[0011] In a preferred embodiment, the adhesive layer is an adhesive layer.
[0012] In a preferred embodiment, a backing paper is attached below the adhesive layer.
[0013] The beneficial effects of this utility model are:
[0014] The characters and patterns on the UV molding layer are transferred through a mold using a molding process, which has high equipment and process barriers and is difficult to imitate. When the viewing angle or light changes, the uneven surfaces of the reflective layer and the UV layer create a dynamic difference in the light path. The uneven characters / patterns on the UV molding layer produce a visual effect of moving characters / patterns through the refraction and reflection of light from the reflective layer.
[0015] To better understand and implement this invention, the following diagram, in conjunction with the accompanying drawings, provides a detailed description. Attached Figure Description
[0016] The accompanying drawings, which are included to provide a further understanding of the present invention and form part of this application, illustrate exemplary embodiments of the present invention and, together with the description thereof, serve to explain the present invention and do not constitute an undue limitation thereof. In the drawings:
[0017] Figure 1 This is an illustration of an anti-counterfeiting label that has a dynamic visual effect when viewed from different angles;
[0018] Figure 2 This is a schematic diagram of the layered structure of an anti-counterfeiting label with dynamic visual effects.
[0019] Explanation of reference numerals in the attached figures:
[0020] 1. Carrier layer, 2. Demolding and separation layer, 3. UV molding layer, 4. Reflective layer, 6. Adhesive layer, 7. Product. Detailed Implementation
[0021] To better illustrate this utility model, a further detailed description of this utility model is provided below with reference to the accompanying drawings.
[0022] The terminology used in the embodiments of this application is for the purpose of describing particular embodiments only and is not intended to limit the embodiments of this application. The singular forms “a,” “the,” and “the” used in the embodiments of this application and the appended claims are also intended to include the plural forms unless the context clearly indicates otherwise. It should also be understood that the term “and / or” as used herein refers to and includes any or all possible combinations of one or more of the associated listed items.
[0023] In the following description, when referring to the accompanying drawings, the same numbers in different drawings denote the same or similar elements unless otherwise indicated. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with this application. Rather, they are merely examples of apparatuses and methods consistent with some aspects of this application as detailed in the appended claims.
[0024] This utility model discloses an anti-counterfeiting label with dynamic visual effects, which includes, from top to bottom, a carrier layer 1, a release layer 2, a UV molding layer, a reflective layer 4, and an adhesive layer 6 connected together. The UV molding layer is formed by a molding process. The surface of the UV molding layer facing the reflective layer 4 has characters and / or patterns, forming a concave-convex surface. While reflecting light, the reflective layer 4 smooths out the concave-convex surface of the UV molding layer.
[0025] The carrier layer 1 serves as a load-bearing structure, providing mechanical support while also possessing flexibility and tear resistance, adapting to complex surface adhesion. The release layer 2 facilitates the easy separation of the carrier layer 1 from other layers during label removal, ensuring the integrity of other layered structures during label transfer without affecting the anti-counterfeiting function. The adhesive layer 6 is used to bond the product 7 to its surface. The product 7 can be bags, clothing, shoes, socks, leather, packaging materials, glass, etc., and only the corresponding adhesive material needs to be applied to the adhesive layer 6 according to the different products 7.
[0026] The beneficial effects of this utility model are:
[0027] The characters and patterns on the UV molding layer are transferred through a mold using a molding process, which has high equipment and process barriers. When the viewing angle or light changes, the uneven surfaces of the reflective layer 4 and the UV layer create a dynamic light path difference. The uneven characters / patterns of the UV molding layer are refracted and reflected by the light from the reflective layer 4, producing a visual effect of moving characters / patterns. This dynamic effect can not only prevent counterfeiting, but also attract consumers' attention and increase the fun and uniqueness of the product 7.
[0028] In one embodiment, the carrier layer 1 is a PET film. PET film, also known as polyester film, is typically a transparent, glossy film with excellent mechanical properties, high rigidity, hardness, and toughness, and is puncture-resistant, abrasion-resistant, and resistant to high and low temperatures, thus serving as a transfer carrier.
[0029] In one embodiment, the thickness of the release layer 2 is 1-50 micrometers. This thickness range of 1-50 micrometers allows for controlled peeling of the carrier layer 1 from other functional layers, ensuring complete detachment of the label from the carrier layer 1 during transfer and avoiding peeling difficulties caused by the carrier layer 1 being too thin or too thick.
[0030] In one embodiment, the thickness of the UV embossing layer is 1-50 micrometers, which enables the embossed characters and / or patterns to be rendered with high precision.
[0031] In one embodiment, the thickness of the reflective layer 4 is greater than the thickness of the UV molding layer, so that the reflective layer 4 covers and fills the uneven surface of the UV molding layer, forming a dynamic light path through light reflection.
[0032] In one embodiment, the reflective layer 4 is a silver-plated layer, an aluminum-plated layer, or a screen-printed layer. By differentiating the materials of the reflective layer 4, the performance and cost of the anti-counterfeiting label can be flexibly adjusted to meet the needs of diverse application scenarios.
[0033] In one embodiment, the adhesive layer 6 is an adhesive layer, which allows the anti-counterfeiting label to be easily pasted onto the product 7, making it convenient to use.
[0034] In one embodiment, a backing paper is attached beneath the adhesive layer 6. The backing paper isolates the adhesive layer 6 from air and dust. When a label needs to be attached, the backing paper is peeled off, exposing the adhesive layer 6 directly for adhesion to the product 7.
[0035] This utility model is not limited to the above-described embodiments. If any modifications or variations to this utility model do not depart from the spirit and scope of this utility model, and if such modifications and variations fall within the scope of the claims and equivalent technologies of this utility model, then this utility model also intends to include such modifications and variations.
Claims
1. A counterfeit-proof label with dynamic visual effects, characterized in that, From top to bottom, it includes a carrier layer, a release layer, a UV molding layer, a reflective layer, and an adhesive layer connected together. The UV molding layer is formed by a molding process. The surface of the UV molding layer facing the reflective layer has characters and / or patterns, forming a textured surface. The reflective layer reflects light while smoothing out the uneven surface.
2. The anti-counterfeiting label with dynamic visual effects according to claim 1, characterized in that: The carrier layer is a PET film.
3. The anti-counterfeiting label with dynamic visual effects according to claim 1, characterized in that: The thickness of the stripping layer is 1-50 micrometers.
4. The anti-counterfeiting label with dynamic visual effects according to claim 1, characterized in that: The thickness of the UV-printed layer is 1-50 micrometers.
5. The anti-counterfeiting label with dynamic visual effects according to claim 1, characterized in that: The thickness of the reflective layer is greater than the thickness of the UV-printed layer.
6. The anti-counterfeiting label with dynamic visual effects according to claim 1, characterized in that: The reflective layer is a silver-plated layer, an aluminum-plated layer, or a screen-printed layer.
7. The anti-counterfeiting label with dynamic visual effects according to claim 1, characterized in that: The adhesive layer is a glue layer.
8. The anti-counterfeiting label with dynamic visual effects according to claim 1, characterized in that: A backing paper is attached to the underside of the adhesive layer.