Mirror device for hairdressing salon

Abstract

To provide a mirror device for a hairdressing salon capable of promoting merchandise with no intervention of a staff.SOLUTION: A mirror device 1 for a hairdressing salon includes: a half mirror 1M that can be visually recognized by a customer C who visits the hairdressing salon and a staff S of the hairdressing salon; a display unit that is arranged on a back side of the half mirror 1M and displays an image to be reflected on the half mirror 1M; and a control unit for displaying an advertisement image G11 representing an advertisement object commodity that is an object commodity for guiding the customer C to purchase out of commodities handled in the hairdressing salon on the display unit. The display unit projects the advertisement image on an area 1R that does not disturb treatment to the customer C out of the half mirror 1M.SELECTED DRAWING: Figure 7

Description

[Technical field]

[0001] The present invention relates to a mirror device for a hairdressing salon. [Background technology]

[0002] Patent Document 1 discloses an advertising method for a place where a customer visits to receive a service. The advertising method focuses on the fact that the place to visit is likely to be selected based on the mental and physical conditions of the viewer, and increases the viewer's desire to view advertisements by anticipating the waiting time at the place to receive the service. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] JP 2007-219460 A Summary of the Invention [Problem to be solved by the invention]

[0004] While salon staff want to promote products to improve the quality of customers' hair and increase the salon's sales, they are concerned that promotional activities may upset customers. Therefore, there is a demand for a device that can promote products without the involvement of staff.

[0005] The present invention has been made in consideration of the above problems, and has an object to provide a mirror device for a hairdressing salon that can promote products without the intervention of staff. [Means for solving the problem]

[0006] The characteristic configuration of the mirror device for a hair salon of the present invention comprises a half mirror that is visible to customers visiting the hair salon and staff of the hair salon, a display unit positioned behind the half mirror and displaying the image reflected on the half mirror, and a control unit that causes an advertising image representing an advertised product, which is a product among the products handled at the hair salon that is intended to induce the customer to purchase, to be displayed on the display unit, and the display unit displays the advertising image in an area of ​​the half mirror that does not interfere with treatment for the customer.

[0007] According to this characteristic configuration, since an advertising image is displayed on the half mirror, it is possible to promote products to customers without the intervention of staff.

[0008] As another configuration, the control unit may cause the display unit to display the advertising image representing the advertised product determined based on input information entered before the treatment for the customer is started.

[0009] According to this characteristic configuration, for example, an advertising image of a product determined as an advertising target based on input information can be displayed on the half mirror, thereby making it possible to effectively promote the product to customers.

[0010] In another configuration, the control unit may cause the display unit to display the advertising image representing the advertised product determined based on at least one of information indicating the customer's purchasing history, information indicating the treatment desired by the customer, and information indicating the customer's treatment history, which are further included in the input information.

[0011] This characteristic configuration allows effective promotions to be offered to customers.

[0012] As another configuration, the device may further include an operation unit that accepts operations by the staff or the customer, and the control unit may cause the advertising image to be displayed on the display unit when a period during which operation using the operation unit is stopped continues for a period of time equal to or longer than a preset operation stoppage period.

[0013] According to this characteristic configuration, it is possible to prevent the advertising image from interfering with operations by staff or the like.

[0014] As another configuration, the control unit may stop displaying the advertisement image on the display unit when an operation using the operation unit is started.

[0015] According to this characteristic configuration, it is possible to prevent the advertising image from interfering with operations by staff or the like.

[0016] As another configuration, the control unit may cause the display unit to display, as the advertised product, the advertising image representing a treatment product that is being used during the treatment for the customer among the products.

[0017] According to this characteristic configuration, an advertising image showing the treatment product to be used during treatment for the customer is displayed on the half mirror, so that effective promotion can be carried out for the customer.

[0018] As another configuration, the device may further include a code reader capable of reading code information attached to the product, and the control unit may display on the display unit the advertising image representing the treatment product whose code information has been read by the code reader as the advertised product.

[0019] According to this characteristic configuration, the treatment products can be reliably displayed on the half mirror, so that effective promotions can be carried out to customers.

[0020] As another configuration, the device may further include a camera capable of capturing an image of an object to be captured, and the control unit may cause the display unit to display the advertising image representing the treatment product captured by the camera as the advertised product.

[0021] According to this characteristic configuration, the treatment products can be reliably displayed on the half mirror, so that effective promotions can be carried out to customers.

[0022] As another configuration, the control unit may cause the display unit to display a link image indicating a link to a sales site where the advertised product can be purchased, at a predetermined time before the end point of the display of the advertising image by the display unit, or from the end point of the display of the advertising image.

[0023] According to this characteristic configuration, customers who have seen the advertising image and have their purchasing motivation increased can easily access the sales site, thereby reducing lost opportunities for product sales.

[0024] As another configuration, the apparatus may further include a camera capable of capturing an image of an object to be imaged, and the control unit may, in the finishing process which is the final process of the treatment, convert the image captured by the camera into a treatment image representing the content of the treatment, and store it in a memory area so that it can be viewed on the customer's information processing terminal.

[0025] According to this characteristic configuration, the customer can view, for example at home, on an information processing terminal, a treatment image showing the details of the treatment by the staff, and can reproduce the finishing process of the treatment by the staff.

[0026] As another configuration, when a dryer first appears in an image captured by the camera, the control unit may store images captured by the camera thereafter in the memory area as the treatment images.

[0027] According to this characteristic configuration, the staff member can omit the operation of instructing storage of the treatment image, thereby improving convenience.

[0028] As another configuration, the information processing terminal may display the linked image together with the treatment image.

[0029] This characteristic configuration can reduce lost sales opportunities. [Brief description of the drawings]

[0030] [Figure 1] 1 is a diagram showing an overview of a hairdressing salon support system according to an embodiment. [Diagram 2] 1 is a diagram showing an overview of a mirror device for a hairdressing salon according to an embodiment; [Diagram 3] 1 is a block diagram showing a configuration of a mirror device for a hairdressing salon according to an embodiment; [Figure 4] FIG. 2 is a block diagram showing a configuration of a server according to the embodiment. [Diagram 5] FIG. 2 is a block diagram showing a configuration of a smartphone according to an embodiment. [Figure 6] FIG. 11 is a sequence diagram showing a hair salon support process according to the embodiment. [Figure 7] 3 is a diagram showing a state in which an image is displayed on the half mirror shown in FIG. 2. FIG. [Figure 8] 2 is a diagram showing an example of a treatment image displayed on the information processing terminal shown in FIG. 1. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0031] Hereinafter, an embodiment of the present invention will be described with reference to the drawings. However, the present invention is not limited to the following embodiment, and various modifications are possible without departing from the spirit of the present invention.

[0032] [Hair salon support system] First, with reference to FIG. 1, a hair salon support system 100 including a hair salon mirror device 1 (hereinafter referred to as the "mirror device 1") according to this embodiment will be described.

[0033] 1, the hair salon support system 100 includes, in addition to a mirror device 1, a server 2 and an information processing terminal 3. In this embodiment, the information processing terminal 3 is a smartphone owned by a customer C who visits a hair salon such as a barber shop or a beauty salon (hereinafter referred to as "salon T").

[0034] [Mirror device] The mirror device 1 is installed in the salon T. As shown in Fig. 2, the mirror device 1 is disposed opposite a styling chair (hereinafter referred to as "chair CH") on which a customer C sits. Hereinafter, the side on which the mirror device 1 is disposed as viewed from the chair CH is referred to as the X1 side, and the side opposite to the X1 side is referred to as the X2 side.

[0035] 2, the mirror device 1 includes a half mirror 1M and a device housing 1H. The device housing 1H is disposed on the rear side of the half mirror 1M (on the X1 side with respect to the half mirror 1M).

[0036] The half mirror 1M is visible to customer C and staff S of salon T. The half mirror 1M is composed of a transparent resin substrate and a reflective film, and reflects part of the incident light and transmits part of it. When the light from the X2 side is strong, the reflective film reflects part of the light from the X2 side (i.e., functions as a mirror), and when the light from the X1 side is strong, it allows the light from the X1 side to pass through to the X2 side. The reflective film is a dielectric multilayer film, a metal film, etc. Hereinafter, the flat surface (flat surface) on the X2 side of the reflective film will be referred to as the "mirror surface 1S."

[0037] The mirror surface 1S is used as a mirror during treatments such as cutting, coloring, blow-drying, and styling. The mirror surface 1S is disposed opposite the chair CH on which the customer C sits. The mirror surface 1S has a size equivalent to that of a mirror (mirror surface) used in a typical salon T, and for example, the mirror surface 1S has a size that allows it to reflect at least the upper body of the customer C seated in the chair CH and at least the upper body of the staff member S standing beside the customer C.

[0038] As shown in FIG. 3, the mirror device 1 further includes a device memory unit 10 (an example of a memory area), a device control unit 11 (an example of a control unit), a device operation unit 12 (an example of an operation unit), a device display unit 13 (an example of a display unit), a device communication unit 14, a camera 15, and a code reader 16.

[0039] The device storage unit 10, device control unit 11, device display unit 13, and device communication unit 14 are housed in the device housing 1H described with reference to Fig. 2. The camera 15 is removably held on the outer surface (or outside) of the device housing 1H. The code reader 16 is disposed in the device housing 1H so as to be able to read barcodes (an example of code information) attached to products. In this embodiment, the device operation unit 12 is capable of wirelessly communicating with the device control unit 11, and is disposed outside the device housing 1H (at a position where the staff S can operate it).

[0040] The device storage unit 10 stores data, computer programs, etc. The device storage unit 10 is an auxiliary storage device, and is configured with a magnetic disk such as a hard disk drive (HDD) or a semiconductor memory such as a solid state drive (SSD).

[0041] The device control unit 11 controls the operation of each unit of the mirror device 1 by executing a device control program stored in the device storage unit 10. By executing the device control program, the device control unit 11 functions as, for example, an operation control unit that controls the operation of the device operation unit 12, a display control unit that controls the operation of the device display unit 13, a communication control unit that controls the operation of the device communication unit 14, a camera control unit that controls the operation of the camera 15, and a reader control unit that controls the operation of the code reader 16. The device control unit 11 includes a processor such as a CPU (Central Processing Unit). The device control unit 11 may also include a main storage device configured of a semiconductor memory such as a RAM (Random Access Memory).

[0042] In this embodiment, the device control unit 11 executes an advertisement display process to display an image (hereinafter referred to as "advertisement image G11") representing a product determined as an advertised product on the device display unit 13. The advertised product is a product among the products handled by the salon T that is intended to induce the customer C to purchase. The products handled by the salon T include, for example, hair care products (styling products, shampoos, treatments, etc.), cosmetics, etc.

[0043] The device operation unit 12 accepts operations by a user (staff member S and / or customer C) on the mirror device 1. When a user operates the device operation unit 12, the device operation unit 12 outputs a signal indicating the operation by the user (hereinafter referred to as an "operation signal") and transmits it to the device control unit 11. In this embodiment, the device operation unit 12 is a pointing device such as a touch pad. Note that the device operation unit 12 may be composed of at least one of a touch sensor, a keyboard, and a mouse.

[0044] The device display unit 13 displays images (still images and videos) to be reflected on the half mirror 1M. The device display unit 13 may be a liquid crystal display in which a liquid crystal layer is sandwiched between two glass substrates with transparent electrodes, an organic electro-luminescence (EL) display in which transparent electrodes, a light-emitting layer, etc. are laminated on a substrate. When the device display unit 13 displays an image and emits light, the light from the device display unit 13 passes through the half mirror 1M from the X1 side to the X2 side. As a result, the image displayed by the device display unit 13 is reflected on the half mirror 1M. This allows at least one of the staff S and the customer C to view the image displayed on the device display unit 13 through the half mirror 1M. In the following, displaying an image on the device display unit 13 and reflecting the image on the half mirror 1M may be referred to as "displaying an image on the half mirror 1M."

[0045] The device display unit 13 projects the advertisement image G11 in the advertisement display area 1R of the half mirror 1M. The advertisement display area 1R is an area of ​​the half mirror 1M where the treatment for the customer C is not hindered, and in this embodiment, it is the lower area of ​​the half mirror 1M. The lower area is an area vertically lower than the area in which the face of the customer C is reflected as seen by the customer C seated on the chair CH (see FIG. 7).

[0046] The device communication unit 14 transmits and receives data (information) to and from the server 2 described with reference to Fig. 1. The device communication unit 14 is a NIC (Network Interface Card) configured to be able to communicate with the server 2 via the network N. Note that, hereinafter, data indicating information may be simply referred to as "information".

[0047] Camera 15 captures an image of an object to be imaged. As described above, camera 15 is removably held on the outer surface of device housing 1H, but it can capture images in either a held state in which it is held in device housing 1H, or a detached state (handheld camera) in which it is detached from device housing 1H.

[0048] Camera 15 has a lens, an imaging element (such as a CMOS image sensor) that converts light entering through the lens into an electrical signal and outputs it, and a switch (not shown) that can be operated by staff S. Camera 15 is started by pressing the power switch when not started. Camera 15 also starts capturing images (still images and / or video) by pressing the imaging switch when started. Camera 15 can capture video images in addition to still images, and for example, when capturing a video image, if the imaging switch is pressed again, the capturing of the video image is stopped. Also, as will be described later, operations such as starting camera 15, starting imaging, and stopping imaging can also be performed by control from device control unit 11, rather than by the power switch and imaging switch.

[0049] The camera 15 outputs an electric signal (data indicating the captured image) from the imaging element and transmits it to the device control unit 11. In this embodiment, the camera 15 captures, for example, an image showing the face of the customer C seated in the chair CH, an image showing the hairstyle (hairstyle and color) of the customer C after the treatment, and an image showing the treatment content by the staff S (stylist), and transmits data indicating the captured images (hereinafter, may be simply referred to as "images") to the device control unit 11. When the device control unit 11 acquires the image captured by the camera 15, it stores the image in the device storage unit 10 and displays the image on the half mirror 1M (device display unit 13).

[0050] The code reader 16 has a CCD (Charge Coupled Device) image sensor or a light receiving element, reads a barcode by a CCD method, a laser method, or the like, and transmits information indicating the read barcode to the device control unit 11.

[0051] 〔server〕 1, the server 2 is communicatively connected to the mirror device 1 and the information processing terminal 3 via a network N. The server 2 may be a cloud server (a virtual server constructed on the Internet), or may be, for example, a server provided by a business operator as a cloud service.

[0052] As shown in FIG. 4, the server 2 includes a server storage unit 20, a server control unit 21, a server operation unit 22, a server display unit 23, and a server communication unit 24.

[0053] The server storage unit 20 stores data, computer programs, etc. The server storage unit 20 includes a semiconductor memory, a magnetic disk, etc.

[0054] The server storage unit 20 stores information and the like used in the hair salon support system 100. For example, the server storage unit 20 stores information about customer C (basic information about customer C, such as address and name, treatment history, product purchase history, and the like), information about salon T (basic information about salon T, such as address and name, and information about the mirror device 1 installed in salon T (mirror identification information)), and the like. The information about customer C and the information about salon T are stored in advance in the server storage unit 20 by the administrator of the hair salon support system 100, the staff S of salon T, customer C, and the like.

[0055] The server control unit 21 controls the operation of each unit of the server 2 by executing a server control program stored in the server storage unit 20. By executing the server control program, the server control unit 21 functions as, for example, an operation control unit that controls the operation of the server operation unit 22, a display control unit that controls the operation of the server display unit 23, and a communication control unit that controls the operation of the server communication unit 24. The server control unit 21 includes a processor such as a CPU. The server control unit 21 may include a main storage device configured of a semiconductor memory such as a RAM.

[0056] The server control unit 21 acquires input information related to customer C that has been input in advance before treatment for customer C is started, and stores the input information in the server storage unit 20 in association with information about customer C that has been stored in advance. In this embodiment, the input information includes information input by customer C and information input by staff S. The information input by customer C includes information of answers to questions in pre-counseling, which will be described later (hereinafter referred to as "answer information"). The answer information is input by customer C using the information processing terminal 3. The information input by staff S includes information indicating treatment history and information indicating product purchase history.

[0057] When the server control unit 21 acquires the input information, the server control unit 21 analyzes the preference type of the customer C, for example, based on a preference type analysis image included in the input information, which will be described later. For example, the server control unit 21 analyzes the preference type of the customer C by using an AI (Artificial Intelligence) technique.

[0058] The server operation unit 22 is configured with at least one of a keyboard, a mouse, and a touch sensor, and accepts operations on the server 2 by a user.

[0059] The server display unit 23 is a liquid crystal display, an organic EL display, or the like, and displays an operation screen for operating the server 2, and the like.

[0060] The server communication unit 24 is, for example, a NIC, and transmits and receives data between the mirror device 1 and the information processing terminal 3.

[0061] [Information processing terminal] As shown in FIG. 5, the information processing terminal 3 includes a terminal storage unit 30, a terminal control unit 31, a terminal operation unit 32, a terminal display unit 33, and a terminal communication unit .

[0062] The terminal storage unit 30 stores data, computer programs, etc. The terminal storage unit 30 is configured with a semiconductor memory or the like.

[0063] The terminal control unit 31 controls the operation of each unit of the information processing terminal 3 by executing a smartphone control program stored in the terminal storage unit 30. The terminal control unit 31 includes a processor such as a CPU. By executing the smartphone control program, the terminal control unit 31 functions as, for example, an operation control unit that controls the operation of the terminal operation unit 32, a display control unit that controls the operation of the terminal display unit 33, and a communication control unit that controls the operation of the terminal communication unit 34.

[0064] The terminal operation unit 32 is configured with a touch sensor or the like, and accepts operations on the information processing terminal 3 by the user.

[0065] The terminal display unit 33 is a liquid crystal display, an organic EL display, or the like, and displays an operation screen for operating the information processing terminal 3, and the like.

[0066] The terminal communication unit 34 is, for example, a NIC, and transmits and receives data to and from the server 2.

[0067] [Hair and beauty salon support processing] Hereinafter, the hair salon support process performed by the hair salon support system 100 will be described with reference to Figs.

[0068] As shown in Fig. 6, the hair salon support process includes a pre-process ST1, a support process ST2, and a follow-up process ST3. The pre-process ST1 is executed during the period before the treatment starts. The pre-process ST1 may be executed while the customer C is staying at home, the salon T (waiting space before the treatment), etc. The support process ST2 is executed in the salon T while the customer C is receiving treatment at the salon T (the period from when the treatment for the customer C starts until the treatment is completed and the customer C leaves the chair CH). The follow-up process ST3 may be executed during the period after the customer C leaves the chair CH until the next time the customer C visits the salon T and the treatment starts.

[0069] [Pre-process] The pre-process ST1 is started by activating a hair salon support application for using the hair salon support system 100 and selecting a menu for starting the pre-process ST1. In this embodiment, the hair salon support application is activated on the information processing terminal 3 by customer C. When activating the hair salon support application for the first time, customer C enters basic information such as customer C's name and age to perform user registration for using the hair salon support system 100. Hereinafter, the hair salon support application is referred to as the "support app," and the menu for starting the pre-process ST1 is referred to as the "pre-menu."

[0070] After user registration or when the support application is launched for the second or subsequent time and a pre-menu is selected, counseling before the treatment (hereinafter referred to as "pre-counseling") begins. In the pre-counseling, the customer C answers questions set in advance.

[0071] The questions are set for the purpose of the staff S understanding (or for the staff S and customer C to share information) the requests, concerns, hair care habits, and tastes (preferred worldview) of customer C, and are set in advance, for example, by an administrator of the beauty salon support system 100. Customer C's requests include the desired hairstyle (length, shape, etc.), the desired color, how to spend time during the treatment, the desired time for the treatment to be completed, etc. Customer C's concerns include concerns about hair type, scalp, etc. Hair care habits include the hair care products that customer C normally uses, the cosmetics that customer C normally uses, the time spent on hair care, etc. In the following, hairstyle and color are collectively referred to as "hairstyle".

[0072] In this embodiment, the questions also include a question that prompts the customer C to select one or more hairstyle images from a plurality of hairstyle images representing various hairstyles.

[0073] In this embodiment, the questions further include an item for making the client C select one or more preference type analysis images from among a plurality of preference type analysis images (see FIG. 7). The preference type analysis images are images for mood boards, and are associated in advance with classification types, for example, by adding tag information for classifying the preference type of the client C. In this embodiment, each of the plurality of hairstyle images and preference type analysis images is stored in advance in the server storage unit 20, and is transmitted to the information processing terminal 3 when the pre-counseling is performed.

[0074] The terminal control unit 31 acquires answer information (information indicating the answer of the customer C to the questions) by the customer C answering (inputting information) to the questions. When the terminal control unit 31 acquires the answer information, the terminal control unit 31 transmits the answer information to the server control unit 21 (sequence SK1 in FIG. 6). The answer information constitutes a part of the input information.

[0075] When the server control unit 21 acquires the answer information, the server control unit 21 stores the answer information in the server storage unit 20.

[0076] [Support process] The support process ST2 described with reference to Fig. 6 is started, for example, when the staff S inputs seating information indicating that the customer C has sat or is planning to sit on the chair CH into the mirror device 1. The seating information includes identification information of the customer C who is to sit on the chair CH (hereinafter referred to as "customer identification information"). In this embodiment, when the support process ST2 is started, the device control unit 11 activates the camera 15 to start capturing an image.

[0077] [Acquisition of input information] When the device control unit 11 acquires the seating information, it sends the seating information and mirror identification information that identifies the mirror device 1 to the server control unit 21 of the server 2, thereby sending a presentation request for information (input information) about the customer (hereinafter referred to as the "first presentation request") (sequence SK2 in Figure 6).

[0078] When the server control unit 21 receives the first presentation request, it transmits response information associated with information about customer C (customer C identified by the seating information) stored in the server memory unit 20 to the device control unit 11 of the mirror device 1 (mirror device 1 indicated by the mirror identification information) (sequence SK3 in Figure 6).

[0079] When the device control unit 11 acquires the input information from the server 2, it causes the input information to be displayed on the half mirror 1M.

[0080] [Display of input information] 7, the device control unit 11 displays an image (hereinafter referred to as a "counseling image G2") representing information obtained through pre-counseling of the customer C, such as the customer's requests, concerns, and hair care habits, on the half mirror 1M as an image representing input information. The counseling image G2 is represented by at least one of a figure and a symbol (for example, an icon).

[0081] Staff S can communicate with customer C while looking at the information (image) displayed on the half mirror 1M. This makes it easier for staff S to understand customer C's requests (the hairstyle customer C imagines after the treatment), concerns, preferences, etc. As a result, treatment can begin.

[0082] [Advertisement display processing] Furthermore, in the support step ST2, when the device control unit 11 acquires the input information, it executes an advertisement display process based on the input information.

[0083] In the advertisement display process, first, the device control unit 11 determines an advertised product based on the input information. As described above, in this embodiment, the input information includes information indicating a product related to the treatment desired by the customer C, information indicating the treatment history of the customer C, and information indicating the product purchase history of the customer C. Therefore, the device control unit 11 determines the advertised product based on at least one of the information indicating a product related to the treatment desired by the customer C, information indicating the treatment history of the customer C, and information indicating the product purchase history of the customer C. The device control unit 11 may determine a plurality of products as the advertised product. Hereinafter, the determination of the advertised product by the device control unit 11 may be referred to as an "advertised product determination process." Note that, in the advertised product determination process, the device control unit 11 may determine the advertised product using AI technology.

[0084] In addition, in this embodiment, the device control unit 11 may determine a product used during treatment for the customer C (a product used in the actual treatment) as the advertised product. Hereinafter, the product used during treatment for the customer C will be referred to as a "treatment product."

[0085] In this embodiment, the device control unit 11 reads the barcode attached to the treatment product with the code reader 16, and determines the treatment product whose barcode has been read as the advertisement target product. For example, the staff S holds the barcode attached to the treatment product over the code reader 16, causing the code reader 16 to read the barcode attached to the treatment product. When the code reader 16 reads the barcode, it transmits information indicated by the read barcode (product identification information) to the device control unit 11. When the device control unit 11 obtains the information read by the code reader 16 (product identification information), it determines the product indicated by the product identification information (treatment product) as the advertisement target product.

[0086] Furthermore, the device control unit 11 may determine the imaged product (treatment product) as the product to be advertised by having the camera 15 capture the image of the treatment product. The camera 15 outputs the captured image and transmits it to the device control unit 11. The device control unit 11 acquires information on the product (treatment product) shown in the image transmitted from the camera 15, and determines the product (treatment product) shown by the acquired information as the product to be advertised. The device control unit 11 acquires information on the product shown in the image captured by the camera 15 by using, for example, image recognition technology.

[0087] When the device control unit 11 determines the advertised product, the advertised product determination process ends.

[0088] When the device control unit 11 determines the advertised product, it stores product identification information indicating the product and / or an advertising image G11 representing the product in the device storage unit 10. In addition, the device control unit 11 also displays the advertising image G11 representing the determined advertised product in the advertising display area 1R of the half mirror 1M, as shown in FIG. 7. The advertising image G11 is displayed on the half mirror 1M for a preset advertising display time (for example, one minute). When the advertising display time of the advertising image G11 has elapsed since the display on the half mirror 1M started, the display ends (stops). In addition, when there are multiple advertised products, the advertising image G11 is displayed for the advertising display time for each advertised product, and the advertising images G11 are switched sequentially. When the display of all the advertising images G11 determined as the advertised products ends, the advertising image display process ends. In addition, the advertising image G11 is the advertising image G11 stored in the device storage unit 10, and is a still image or a moving image.

[0089] [Timing when ad image display begins] The device control section 11 causes the half mirror 1M to start displaying the advertisement image G11 at the following start timings. In this embodiment, the start timings include a first timing, a second timing, and a third timing.

[0090] [First timing] The first timing is, for example, a time during which no operation signal is input from the device operation unit 12 in the support process ST2, that is, a time during which operation using the device operation unit 12 is stopped continues for a preset operation stop time (for example, 3 minutes) or more. For example, the device control unit 11 includes a timer (not shown) that starts timing when the operation signal from the device operation unit 12 is no longer received, and when the timer count exceeds a threshold value (for example, a value equivalent to 3 minutes), the device control unit 11 starts displaying the advertisement image G11 on the half mirror 1M.

[0091] [Second Timing] The second timing is a timing at which the finishing process, which is the final process of the treatment, is started in the support process ST2. The finishing process is a process of performing blow-drying and / or hair setting included in the treatment. For example, the device control unit 11 determines that the finishing process has started when the staff S inputs information indicating the start of the finishing process to the mirror device 1 (device control unit 11), and starts displaying the advertisement image G11 on the half mirror 1M. For example, at each of the first timing and the second timing, the advertisement image G11 stored in advance in the device storage unit 10 is displayed on the half mirror 1M. For example, it may be set in advance as to whether the advertisement image G11 is displayed at either the first timing or the second timing.

[0092] [Third Timing] The third timing is the timing immediately after the device control unit 11 determines the advertised product in the support step ST2. For example, when the device control unit 11 determines the product indicated by the barcode read by the code reader 16 as the advertised product, the device control unit 11 stores product identification information indicating the product and / or an advertising image G11 representing the product in the device storage unit 10, and displays the advertising image G11 representing the advertised product on the device display unit 13. When the device control unit 11 determines the product indicated by the image captured by the camera 15 as the advertised product, the device control unit 11 stores product identification information indicating the product and / or an advertising image G11 representing the product in the device storage unit 10, and displays the advertising image G11 representing the advertised product on the device display unit 13.

[0093] When a certain advertising image G11 is displayed on the half mirror 1M, if any of the first to third timings occurs, the device control unit 11 waits for the currently displayed advertising image G11 to stop, and then displays the advertising image G11 representing the product determined as the advertised product on the half mirror 1M. However, the device control unit 11 may also interrupt the display of the currently displayed advertising image G11, and display the advertising image G11 representing the product determined as the advertised product on the half mirror 1M.

[0094] In this embodiment, when the staff S starts to operate the device operation unit 12, the device control unit 11 forcibly stops the display of the advertising image G11. That is, when an operation signal is input from the device operation unit 12, the device control unit 11 causes the device display unit 13 to stop displaying the advertising image G11 on the half mirror 1M. When the timer receives an operation signal from the device operation unit 12, it stops timing and resets it.

[0095] [Display sales site] As shown in FIG. 7, the device control unit 11 displays the link destination image G12 on the half mirror 1M while the advertisement image G11 is being displayed. In detail, the device control unit 11 starts displaying the link destination image G12 from a point preceding the end point of the display of the advertisement image G11 by a preset link destination display time. The link destination display time is, for example, 30 seconds, and can be arbitrarily set by the staff S or the like. The end point of the display of the advertisement image G11 indicates the point at which the advertisement display time has elapsed from the start of the display of the advertisement image G11. In this embodiment, the display of the link destination image G12 is stopped at the same time as the display of the advertisement image G11 is stopped.

[0096] The link destination image G12 is an image representing a link destination of a sales site where the advertised product can be purchased by the customer C. The image representing the link destination is, for example, an image showing a URL (Uniform Resource Locator) of a web page, and in this embodiment, is an image showing a two-dimensional code showing the URL of the sales site (a two-dimensional code leading to the sales site).

[0097] [Treatment images] In addition, in the support process ST2, an image showing the treatment content such as setting and blow-drying (hereinafter, referred to as a "treatment image G13") is captured by the camera 15. In this embodiment, the treatment image G13 is a video.

[0098] As described above, the device control unit 11 uses the camera 15 that is activated when the support step ST2 is started to determine the start of the finishing step, which is the final step of the treatment. In this embodiment, the device control unit 11 determines that the finishing step has started when the staff member S starts using the dryer. Specifically, the device control unit 11 determines that the finishing step has started when the dryer first appears in the image captured by the camera 15 (by recognizing the dryer that first appears in the image captured by the camera 15).

[0099] When the device control unit 11 determines that the finishing process has started, it stores the image captured by the camera 15 thereafter in the device storage unit 10 as a treatment image G13 representing the treatment content. The device control unit 11 stores the treatment image G13 output from the camera 15 in the device storage unit 10 together with the customer identification information. When the process of storing the treatment image G13 in the device storage unit 10 (hereinafter referred to as the "treatment image acquisition process") is completed, the device control unit 11 transmits the treatment image G13 and the customer identification information to the server 2 (sequence SK4 in FIG. 6). Note that the device control unit 11 ends the treatment image acquisition process, for example, when the staff S inputs treatment end information indicating the end of the treatment to the mirror device 1 (device control unit 11).

[0100] When the server control unit 21 of the server 2 acquires the treatment image G13, the server control unit 21 stores the acquired treatment image G13 in the server storage unit 20 in association with information about the customer C indicated by the customer identification information.

[0101] 8, the device control unit 11 transmits the treatment image G13 and the link destination image G12 to the server control unit 21 so that the link destination image G12 can be viewed together with the treatment image G13 on the information processing terminal 3. Upon acquiring the treatment image G13 and the link destination image G12, the server control unit 21 stores them in the server storage unit 20.

[0102] The support process ST2 ends when the staff S inputs, into the mirror apparatus 1 (apparatus control unit 11), seating exit information indicating that the customer C has left the chair CH after the treatment is completed and the customer C has stood up from the chair CH.

[0103] [Follow-up process] The follow-up process ST3 described with reference to Fig. 6 is started by starting the support app and selecting a menu for starting the follow-up process ST3 (hereinafter, referred to as a "follow menu"). In this embodiment, the support app is started in the information processing terminal 3 by the customer C.

[0104] When the follow menu is selected, the terminal control unit 31 of the information processing terminal 3 transmits a transmission request for the treatment image G13 (hereinafter, referred to as a "third presentation request") to the server 2 (sequence SK11 in FIG. 6). The third presentation request includes customer identification information.

[0105] When the server control unit 21 receives the third presentation request, it acquires from the treatment images G13 stored in the server memory unit 20 the treatment image G13 associated with customer C indicated by the customer identification information included in the third presentation request, and transmits it to the information processing terminal 3 (terminal control unit 31) (sequence SK12 in Figure 6).

[0106] When the terminal control unit 31 acquires the treatment image G13, it causes the treatment image G13 to be displayed on the terminal display unit 33 as shown in Fig. 8. This allows the customer C to check the treatment image G13 on the information processing terminal 3. In this embodiment, the link destination image G12 is also transmitted to the information processing terminal 3 together with the treatment image G13, and the link destination image G12 is displayed on the terminal display unit 33 together with the treatment image G13. The link destination image G12 displayed on the terminal display unit 33 is a treatment product used for the treatment represented by the treatment image G13, and is an image representing the link destination of the product determined as the advertised product.

[0107] [Effects of the embodiment] As described above, according to this embodiment, since the advertising image G11 is displayed on the half mirror 1M, it is possible to promote the product to the customer C without the intervention of the staff S. Furthermore, since the advertising image G11 is displayed in an area of ​​the half mirror 1M that does not interfere with the treatment, the staff S can smoothly proceed with the treatment. Furthermore, it is possible to avoid interfering with communication between the staff S and the customer C.

[0108] In the above embodiment, an advertising image G11 representing an advertised product determined based on input information input before the start of treatment for customer C is displayed on the half mirror 1M. Therefore, for example, the advertising image G11 of a product determined as an advertising target based on input information can be displayed on the half mirror 1M. As a result, an effective promotion can be performed for customer C.

[0109] In addition, in the above embodiment, an advertising image G11 representing the advertised product determined based on at least one of information indicating customer C's purchasing history, information indicating customer C's desired treatment, and information indicating customer C's treatment history, which are included in the input information, is displayed on the half mirror 1M, thereby enabling effective promotion to be carried out for customer C.

[0110] In addition, in the above embodiment, when the period during which operation using the device operation unit 12 is stopped continues for longer than a preset operation stop time, the advertising image G11 is displayed on the half mirror 1M, thereby preventing the advertising image G11 from interfering with operations by staff S, etc.

[0111] In the above embodiment, when an operation using the device operation unit 12 is started, the display of the advertisement image G11 is stopped, so that it is possible to prevent the advertisement image G11 from interfering with an operation by the staff S or the like.

[0112] In the above embodiment, the advertisement image G11 showing the treatment product used during the treatment for the customer C is displayed on the half mirror 1M, so that effective promotion for the customer C can be performed.

[0113] In the above embodiment, the advertisement image G11 showing the treatment product whose barcode is read by the code reader 16 can be displayed on the half mirror 1M. In other words, since the treatment product can be reliably displayed on the half mirror 1M, effective promotion can be performed for the customer C.

[0114] In the above embodiment, the advertisement image G11 showing the treatment product captured by the camera 15 can be displayed on the half mirror 1M. That is, since the treatment product can be reliably displayed on the half mirror 1M, effective promotion can be performed for the customer C.

[0115] In the above embodiment, a link image G12 indicating a link to a sales site where the advertised product can be purchased is displayed on the half mirror 1M at a preset time before the end point of the display of the advertising image G11 or from the end point of the display of the advertising image G11, so that a customer C whose desire to purchase has been increased after seeing the advertising image G11 can easily access the sales site, thereby reducing lost opportunities for product sales.

[0116] In the above embodiment, in the finishing process, which is the final process of the treatment, the device control unit 11 stores the image captured by the camera 15 as a treatment image G13 representing the content of the treatment in the device storage unit 10 so that the image can be viewed by the information processing terminal 3 of the customer C. Therefore, the customer C can view the treatment image G13 representing the content of the treatment by the staff S on the information processing terminal 3, for example, at home, and can reproduce the treatment by the staff S.

[0117] In the above embodiment, the device control unit 11 stores the image captured by the camera 15 as the treatment image G13 by the dryer appearing first in the image captured by the camera 15. Therefore, the staff S can omit the operation of instructing the storage of the treatment image G13, improving convenience.

[0118] In the above embodiment, the information processing terminal 3 (terminal display unit 33) displays a link image G12 together with the treatment image G13. The link image G12 is, for example, an image showing a URL or the like that leads the customer C to a sales site where the product used in the treatment represented by the treatment image G13 can be purchased. Therefore, it is possible to reduce the chance loss of product sales.

[0119] [Another embodiment] The present invention may be configured as follows other than the above-described embodiment (common numbers and symbols as in the embodiment are used to designate components having the same functions as in the embodiment).

[0120] (1) In the above embodiment, the input information included both information entered by customer C and information entered by staff S, but the input information may be either information entered by customer C or information entered by staff S.

[0121] (2) In the above embodiment, a barcode is used as the code information. However, the code information may be a two-dimensional code.

[0122] (3) In the above embodiment, the device control unit 11 displays the linked image G12 while the advertising image G11 is being displayed, but the display of the linked image G12 may be started from the point in time when the display of the advertising image G11 is stopped. Also, the device control unit 11 stops the display of the linked image G12 at the same time as the display of the advertising image G11 is stopped, but the linked image G12 may be displayed even after the display of the advertising image G11 is stopped. Also, in the above embodiment, the linked image G12 is displayed on the half mirror 1M, but the linked image G12 may be omitted.

[0123] (4) In the above embodiment, the medical service product whose barcode is read by the code reader 16 and the medical service product whose image is captured by the camera 15 are determined as the advertisement target product, but the advertisement target product does not have to be the medical service product whose barcode is read by the code reader 16. Similarly, the advertisement target product does not have to be the medical service product whose image is captured by the camera 15. Alternatively, the advertisement target product does not have to be a medical service product.

[0124] (5) In the above embodiment, as shown in FIG. 8, the link destination image G12 is displayed together with the treatment image G13. However, the link destination image G12 does not have to be displayed together with the treatment image G13.

[0125] (6) In the above embodiment, the treatment image G13 is stored in the device storage unit 10 during the finishing process, but the treatment image G13 may be stored in the device storage unit 10 during treatment other than the finishing process. Also, the device control unit 11 stores the treatment image G13 in the device storage unit 10 when a dryer appears in the image captured by the camera 15, but the treatment image G13 may be stored in the device storage unit 10 in response to, for example, an operation of the mirror device 1 by the staff S.

[0126] (7) In the above embodiment, the information processing terminal 3 is described as a smartphone owned by customer C, but the information processing terminal 3 is not limited to a smartphone and may be a tablet terminal or a personal computer. Moreover, the information processing terminal 3 is not limited to a terminal owned by customer C and may be a terminal owned by salon T and loaned to customer C.

[0127] (8) The process executed by the mirror device 1 (determination of the advertised product) may be executed by the server control unit 21, and the process executed by the server control unit 21 (analysis of the preferences of the customer C) may be executed by the device control unit 11. Alternatively, the processes may be distributed and executed by the mirror device 1, the server 2, and the information processing terminal 3.

[0128] (9) The storage destinations of the data described in the above embodiment (the device storage unit 10 and the server storage unit 20) may be interchangeable, or the data may be stored in a distributed manner in the device storage unit 10 and the server storage unit 20. Alternatively, the data may be stored in a storage unit provided in a device other than the beauty salon support system 100 (hereinafter referred to as an "other device"). In this case, the mirror device 1 is configured such that the device communication unit 14 can communicate with the other device, and acquires the data stored in the storage unit provided in the other device via the device communication unit 14.

[0129] (10) The device control program executed by the device control unit 11 may be stored in a non-transitory computer-readable recording medium. Examples of the recording medium include a CD-ROM (Compact Disc Read-Only Memory), a DVD (Digital Versatile Disc), and an MO (Magneto-Optical Disc). The control program stored in the recording medium may be installed in a computer to configure a device that executes the above-mentioned processes. The same applies to the server control program executed by the server control unit 21 and the smartphone control program executed by the terminal control unit 31. [Industrial Applicability]

[0130] The present invention can be used in a mirror device for a hairdressing salon. [Explanation of symbols]

[0131] 1: Mirror device for hairdressing salons 1M: Half mirror 3: Information processing terminal 10: Device storage section (storage area) 11: Device control section (control section) 12:Device operation section (operation section) 13:Device display section (display section) 15: Camera 16: Code reader C:Customer G11: Advertising images G12 : Linked images G13: Treatment images S: Staff T: Salon (hairdressing salon)

Claims

1. A half-mirror through which customers visiting the beauty salon and staff of the beauty salon can be seen; a display unit disposed on the rear side of the half mirror and configured to display an image reflected on the half mirror; a control unit that causes an advertising image representing an advertised product, which is a product targeted for encouraging the customer to purchase among products handled at the hair salon, to be displayed on the display unit; The display unit displays the advertising image in an area of ​​the half mirror that does not interfere with treatment for the customer.

2. 2. The mirror device for a hairdressing salon according to claim 1, wherein the control unit causes the display unit to display the advertising image representing the advertised product determined based on input information input before the treatment for the customer is started.

3. 3. The mirror device for a hairdressing salon according to claim 2, wherein the control unit causes the display unit to display the advertising image representing the advertised product determined based on at least one of information indicating the customer's purchasing history, information indicating the treatment desired by the customer, and information indicating the customer's treatment history, which are further included in the input information.

4. An operation unit that accepts operations by the staff or the customer is further provided, The mirror device for a hairdressing salon according to claim 2, wherein the control unit causes the display unit to display the advertising image when a time during which operation using the operating unit is stopped continues for a preset operation stop time or longer.

5. The mirror device for use in a hairdressing salon according to claim 4 , wherein the control unit stops displaying the advertising image on the display unit when an operation using the operation unit is started.

6. The mirror device for a hairdressing salon according to claim 1 , wherein the control unit causes the display unit to display, as the advertised product, the advertising image representing a treatment product being used during the treatment for the customer among the products.

7. The product further includes a code reader capable of reading code information attached to the product, The mirror device for a hairdressing salon according to claim 6, wherein the control unit causes the display unit to display the advertising image representing the treatment product, the code information of which is read by the code reader, as the advertised product.

8. Further comprising a camera capable of capturing an image of an object to be captured, The mirror device for a hairdressing salon according to claim 6 , wherein the control unit causes the display unit to display, as the advertised product, the advertising image representing the treatment product captured by the camera.

9. 2. The mirror device for a hairdressing salon according to claim 1, wherein the control unit causes the display unit to display a link image representing a link to a sales site where the advertised product can be purchased at a point a predetermined time before the end point of the display of the advertising image by the display unit, or from the end point of the display of the advertising image.

10. Further comprising a camera capable of capturing an image of an object to be captured, The mirror device for a hairdressing salon according to claim 9, wherein the control unit, in a finishing process which is the final process of the treatment, converts the image captured by the camera into a treatment image representing the content of the treatment, and stores it in a memory area so that it can be viewed by the customer's information processing terminal.

11. The mirror device for a hairdressing salon according to claim 10, wherein the control unit, when a dryer first appears in an image captured by the camera, stores images captured by the camera thereafter in the memory area as the treatment images.

12. The mirror device for a hairdressing salon according to claim 10 or 11, wherein the information processing terminal displays the linked image together with the treatment image.

Images