TV program viewing history POS information linkage system

Abstract

To provide a television program viewing history and POS information cooperation system capable of confirming that a viewer has visited a store after viewing a television program, grasping a series of procedures from the viewing until purchase of an item, calculating an advertisement effect, and making the advertisement appropriate.SOLUTION: A television program viewing history and POS information cooperation system: access means A which reads, with a user terminal 2, a first QR code displayed on a television window of a broadcast program by a remote controller operation of a viewer, and accesses, via a communication line, a service providing server associated to the first QR code; and down load means B which down loads a coupon on which item description information and benefit information containing point information and discount are recorded, and a second QR code and / or a bar code to a memory of the user terminal 2 from the service providing server 20 via the communication line, down loads information distributed by mail or push distributed to an application.SELECTED DRAWING: Figure 3

Description

[Technical field]

[0001] The present invention relates to a television program viewing history / POS information linking system that links a viewer's television program viewing history with a store's POS (point of sale) information. [Background technology]

[0002] In digital television broadcasting, the broadcast program schedules of each broadcasting station are sent out as a timetable. Broadcasters create a database of the station name, program title, broadcast start time, broadcast end time, and other information, as well as the program contents (such as the performers and program summaries), and store this information as a timetable. Broadcast metadata is created based on a database that has accumulated a large amount of data related to the above data, such as the names of sponsors for each program and the products being advertised.

[0003] Viewers, however, want new and enjoyable experiences through programs, and are interested not only in the content of the program, but also in the performers, the music broadcast, the services introduced, the goods or scenery shown on the screen, etc. For example, they may be interested in a store introduced in a program, or in a product or service that appears in the program. They may also be interested in the performers or singers appearing on the program, and find the performers' costumes or the songs sung by the singers to be appealing.

[0004] If such data regarding viewer interests and preferences could be linked to the broadcasting company's database, stores and other establishments that the viewer visits as a user could increase sales by offering a menu of products (e.g., food items at a restaurant) or services (e.g., music at a karaoke bar) tailored to the user's preferences (offering a menu tailored to the user's preferences).

[0005] As an example of associating broadcaster information with viewer data, Patent Document 1 discloses a technique for customizing broadcasted advertising information to suit the circumstances of the recipient user. [Prior art documents] [Patent documents]

[0006] [Patent Document 1] JP 2008-65415 A Summary of the Invention [Problem to be solved by the invention]

[0007] However, the technology disclosed in Patent Document 1 customizes data from the broadcasting company contained in data transmitted via so-called OneSeg broadcasting to suit the circumstances of the viewer at the distribution destination, and is not able to associate the viewer's television program viewing history, based on the stores introduced in the program and the products sold there, with the store's POS (point of sale) information.

[0008] Therefore, the present invention has been devised in consideration of the various circumstances that existed in the past as described above, and aims to provide a television program viewing history POS information linkage system that can confirm that a viewer has visited a store after watching a television program, and by grasping the entire process from viewing to purchasing a product in the store, can calculate the effectiveness of advertising and optimize the advertising, or improve the advertising effectiveness, which can lead to increased advertising revenue. [Means for solving the problem]

[0009] In order to solve the above-mentioned problems, in a first aspect, the present invention is characterized in that, when a television is not connected to the Internet, a user terminal reads a first QR code displayed on the television screen of a broadcast program, and accesses a service providing server linked to the first QR code ("QR code" is a registered trademark of DENSO WAVE) via a communication line, and the service providing server includes a downloading means for downloading product description information, a coupon recording advantageous information including point information and / or discount information, and a second QR code and / or a barcode to the memory of the user terminal via the communication line, or for downloading information to be push-distributed to an email or an app.

[0010] As a first embodiment, the first QR code displayed on the television screen of the broadcast program may be read by the user terminal through a remote control operation by the viewer.

[0011] As a second aspect of the present invention, in the first aspect, when a viewer visits a specified store to purchase a product, the system is provided with an information obtaining means for reading the second QR code and / or the barcode displayed on the display unit of the user terminal with a scanner of the store's terminal to obtain point information and special offer information including discounts, and a transmitting means for transmitting POS information including the user terminal information to the service providing server via a communication line, and the service providing server is provided with a comparing means for comparing program data stored in a first database of equipment related to broadcasting with the POS information sent from the store's terminal to confirm which user watched which program and purchased the product.

[0012] In a third aspect of the present invention, when a television is connected to the Internet, a B-CAS card, which is a unique number for the television, is linked to an email address in advance, and when a color button on the remote control is pressed, information that it has been pressed is sent via the B-CAS card to equipment related to the broadcast, and the television viewing history is stored in a database as program viewing history information.The service providing server links the program viewing history information to a user terminal, and is characterized in that it is equipped with a download means for downloading coupons recording point information and advantageous information including discounts, etc., to the memory of the user terminal via a communication line.

[0013] As a fourth aspect of the present invention, in the second aspect, the service providing server includes a second database that associates and stores the program viewing history information and the POS information. Effect of the Invention

[0014] According to the present invention, it is possible to build a television program viewing history POS information linkage system that can confirm that a viewer visited a store after watching a television program, and by grasping the entire process from viewing to purchasing a product in the store, it is possible to measure the effectiveness of commercials and evaluate the effectiveness of advertisements, which can lead to increased advertising revenue. [Brief description of the drawings]

[0015] [Figure 1] FIG. 1 is a diagram illustrating a flow of a viewer's coupon acquisition and a store's coupon usage in accordance with one embodiment of the present invention. [Diagram 2] FIG. 2 is a diagram for explaining the transmission of various data (information) and the like. [Diagram 3] FIG. 2 is a diagram for explaining the transmission of various data (information) and the like. [Figure 4] FIG. 2 is a diagram showing configuration blocks of a mobile terminal, a store terminal, and a service providing server. [Diagram 5] FIG. 11 is a diagram illustrating a flow of a viewer's coupon acquisition and a store's coupon usage according to another embodiment. [Figure 6] 1 is a diagram for explaining an overall television program viewing history POS information linking system, showing one embodiment for carrying out the present invention; DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0016] DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, an embodiment of a television program viewing history POS information linking system according to the present invention will be described in detail with reference to the drawings. As shown in Figure 1, a viewer (user) M is interested not only in the content of the television program he is watching (e.g., the story of a drama program), but also in the performers, the music being played, and the goods and services shown on the screen (e.g., products and services offered at store S). For example, when a viewer finds a food, drink, or dish that he likes, he may want to buy it or try it, and when a favorite song is played, he may want to sing it at a karaoke bar.

[0017] For viewers with such desires, the television program viewing history POS information linkage system of this embodiment first allows viewers to watch a broadcast program and then press a button such as the d button or a colored button on the remote control 4, causing a first QR code 5 for access to be displayed on the television screen.

[0018] As shown in Figures 3 and 4, the access means A allows the user terminal 2 to read the first QR code 5 displayed on the television screen by operating the operation unit 37, and access the service providing server 21 linked to the first QR code 5 through the network NW via a communication line via the transmission / reception unit 39.

[0019] The download distribution means B reads this first QR code 5 for access with the user terminal 2 such as a smartphone or tablet, and under the control of the CPU 23, the barcode 7 or second QR code 50 is downloaded from the service providing server 21 to the memory 36 of the user terminal 2 via a communication line along with advantageous information including point information and discounts, together with product descriptions such as product images, or is later pushed to an email or app. At this time, the coupon 6 from the service providing server 21 can be automatically obtained and / or displayed on the user terminal 2.

[0020] When a viewer M visits a specific store S to purchase a product, the store's terminal 40 uses a scanner 42 to read the second QR code 50 and / or the barcode 7, etc., displayed on the display unit 38 of the user terminal 2, to obtain information on deals including point information and discounts.

[0021] The transmission means D transmits the POS information including the user terminal 2 information from the data transmission unit 41 of the store terminal 40 to the network communication control unit 24 of the service providing server 21 via a communication line through the network NW.

[0022] In the service providing server 21, the comparison means E reads out the program data stored in the second database 22 under the control of the CPU 23, compares it with the POS information sent from the store terminal 40, and confirms which user watched which program and purchased the product.

[0023] The coupon information of the coupon 6 that is displayed on the screen of the user terminal 2 as a free coupon for a specific product name is recorded on the smartphone and / or a link code to the coupon information on the cloud is recorded. The coupon 6 can be obtained not only from television but also from online media such as YouTube and Instagram.

[0024] When user (viewer) M goes to store S to purchase a specific product using the coupon 6 recorded on the user terminal 2, the POS (point of sale) system reads information such as the second QR code 50 and barcode 7 displayed on the user terminal 2 with the scanner 42 of the reading terminal 3 of the store terminal 40, and makes the payment.

[0025] POS (Point of Sale) is a system for managing sales and inventory in retail businesses. At the point of sale, when products are sold and paid for, the barcode 7 attached to the product is read by the scanner 42 of the store's terminal 40, and information on the product, such as the product name, price, and time of sale, is collected and recorded on an individual item basis, and product sales information is grasped, and sales and inventory are managed based on the information.

[0026] As described above, the service providing server 21 reads the second QR code 50, barcode 7, etc. displayed on the user terminal 2 by using the coupon 6 with the scanner 42 of the application reading terminal 3 of the store terminal 40, and reads the point information and the discount information including the discount, and also compares the program data and the POS information by the service providing server 21 that receives the POS information including the user terminal 2 information from the store terminal 40, and confirms which user watched which program and purchased which product. In this way, by grasping the series of events from viewing to purchasing the product of the store S, it is possible to calculate the advertising effect, optimize the advertising, or improve the advertising effect, leading to an increase in advertising revenue.

[0027] A viewer M operates a user terminal 2 while watching a television program on a television receiver (receiving device) 1. The television receiver 1 is connected to the Internet, and transmits receiving device identification information (B-CAS information, etc.) Bc for identifying information about the television receiver 1 owned by the viewer M to a broadcasting facility 10. The receiving device identification information Bc includes information about the program being watched on the television receiver 1.

[0028] When a product or the like that is the favorite of viewer M is shown in a program, viewer M operates user terminal 2. That is, by watching the broadcast program and pressing the d button, color button, or the like on remote control 4, a first QR code 5 for access is displayed on the television screen.

[0029] As shown in FIG. 3, the access means A accesses the service providing server 21 by reading the first QR code 5 with a user terminal 2 such as a smartphone or tablet, and the download distribution means B acquires the coupon 6 on the user terminal 2, and the barcode 7 or second QR code 50, together with point information and discount information along with a product description such as a product image, is downloaded to the user or later pushed to an email or app, and the coupon 6 from the service providing server 21 is automatically obtained and / or displayed on the user terminal 2.

[0030] 2, the broadcast-related facility 10 has a first database 11 that is composed of, for example, a large-capacity storage device, a server, etc. The first database 11 is connected to the television receivers 1 of many viewers M via the Internet, and can receive receiving device identification information Bc from those television receivers 1.

[0031] In the first database 11, in addition to the broadcast station name, program title, broadcast start time, broadcast end time, etc., program contents such as performers and program summaries are stored as a database in the form of a timetable.

[0032] The viewing history and timetable are Each other The timetable is a database that stores the above data as well as data on the sponsors of each program and the products being advertised, and the information that constitutes the electronic program guide is created by the broadcasting-related facilities 10 and other broadcasting companies.

[0033] Therefore, the first database 11 can generate and store program viewing history information Ud, such as who viewed which program, when and where, by relating the receiving device identification information Bc from the receiver 1 to the timetable data.

[0034] 2, the service providing server 21 includes a second database 22 that is composed of, for example, a large-capacity storage device and a server. The second database 22 obtains the viewer-specific program viewing information Ud obtained from the first database 11 and the second QR code 50 displayed on the user terminal 2 possessed by a specific viewer M and the POS information Bd of the store terminal 40 that read the barcode 7, and associates both pieces of information. In other words, the second database 22 associates the POS information Bd of a specific viewer with the content of a specific program and stores them.

[0035] In the case of a user terminal 2 that communicates with a local terminal placed near the television set 1, the second QR code 50 displayed on the user terminal 2 held by the specific viewer M and the POS information Bd of the store terminal 40 that read the barcode 7 are transmitted to the second database 22 via the local terminal and the communication line.

[0036] Here, the second database 22 may process and store the viewer-specific program viewing information obtained from the first database 11. For example, the second database 22 may be equipped with a number of data processing terminals (not shown) and process and store the viewer-specific program viewing information Ud based on instructions from these data processing terminals (for example, personal computers). Note that in this specification, It takes Regardless of whether or not the information has been processed, it is referred to as viewer-specific program viewing information Ud. Data processing is performed, for example, by an operator inputting information that is not stored in the timetable into a data processing terminal while watching a television program.

[0037] When a user (viewer) M who possesses a user terminal 2 visits a specific store S and purchases a product, the information acquisition means C reads the information such as the second QR code 50 and the barcode 7 displayed on the user terminal 2 with a reading terminal 3 for a smartphone payment app on the store S side, and performs payment. At this time, the transmission means D automatically transmits POS information including the user terminal 2 information to the service providing server 21.

[0038] The information system of the service providing server 21 reads information such as the second QR code 50 and the barcode 7 by using this coupon 6, and the comparison means E compares the program data with the POS information to confirm that the viewer M watched the program and came to the store S. In this way, the effectiveness of the commercial can be improved.

[0039] As another example of this embodiment, as shown in FIG. 5, a B-CAS card 51, which is a unique number for a television, is linked to an email address in advance, and the television is also connected to the Internet, and a viewer can indicate which programs, commercials, and products they are interested in by pressing the d button, color buttons, etc. on the remote control 4.

[0040] That is, when a television is connected to the Internet, a B-CAS card 51, which is a unique number for the television, is linked to an email address in advance, and by pressing a color button on the remote control, information is sent through the B-CAS card, and the television program history for each viewer is stored in the first database 11 of the broadcast-related equipment, while the service providing server 21 links the program history for each viewer to the user terminal. The service providing server 21 also includes a downloading means for downloading coupons that record advantageous information including point information and discounts, etc., to the memory of the user terminal via a communication line.

[0041] Furthermore, when the television is not connected to the Internet, a first QR code linked to program information displayed on the television screen of a broadcast program by a viewer's remote control is read by the user terminal 2, and the access means A accesses the service providing server 21 linked to the first QR code via a communication line. The download means B downloads a coupon recording point information and advantageous information including discounts to the memory 36 of the user terminal 2 via the communication line.

[0042] The television program viewing history POS information linking system according to the present invention is not limited to the above-described system, and can be modified as appropriate without departing from the spirit of the system.

[0043] "QR Code" is a registered trademark of DENSO WAVE. [Industrial Applicability]

[0044] The television program viewing history POS information linkage system of the present invention can be constructed industrially and can be sold and used commercially, and therefore the present invention is an invention that has economic value and can be used industrially. [Explanation of symbols]

[0045] A. Means of Access B. Download Method C Means of obtaining information D Transmission means E. Verification means M Viewers (users) NW Network S store 1. Receiver (receiving device) 2. User terminal 4. Remote Control 5. First QR Code 6 Coupons 7. Barcode 10 Broadcasting-related equipment 11 Database No. 1 12 CPU 13 Data transmission section 21 Service provider server 22 Second Database 23 CPU 24 Network communication control section 35 CPU 36 Memory 37 Control section 38 Display section 39 Transmitter / receiver 40 Store terminal 41 Data transmission unit 42 Scanner 50 2nd QR Code

Claims

1. A system in which a user terminal watching television and a service providing server are connected via a communication line, the user terminal has an access means for reading a first QR code (registered trademark) displayed on a television screen of the television and accessing a service providing server linked to the first QR code via a communication line; the service providing server includes a downloading means for downloading product description information, a coupon recording advantageous information including point information and / or discount information, and a second QR code and / or a barcode to a memory of the user terminal via the communication line, or for downloading information to be push-distributed to an email or an application; A television program viewing history POS information linkage system comprising: an information obtaining means for, when a viewer visits a designated store to purchase a product, reading the second QR code and / or the barcode displayed on the display unit of the user terminal with a scanner of the store's terminal to obtain point information and special offer information including discounts, and a transmission means for transmitting POS information with user terminal information, which includes user terminal information that is information for identifying the user terminal, to the service providing server via a communication line, wherein the service providing server is further equipped with a comparison means for comparing program data stored in a first database of equipment related to broadcasting with the POS information with user terminal information sent from the store's terminal to confirm which user watched which program and purchased the product.

2. A television program viewing history POS information linkage system as described in claim 1, characterized in that the television is not connected to the communication line.

3. The television program viewing history POS information linkage system of claim 1, characterized in that when the television is connected to the communication line, a B-CAS card, which is the television's unique number, is linked in advance to an email address, and when a colored button on the remote control associated with the television is pressed, information that the button has been pressed is sent to the service providing server through the B-CAS card, and the television's viewing history is stored as program viewing history information in a database associated with the service providing server, and the service providing server links the program viewing history information to the user terminal and further comprises a second download means for downloading coupons recording points information and advantageous information including discounts, etc., into the memory of the user terminal via the communication line.

4. 4. The television program viewing history POS information linking system according to claim 3, wherein the service providing server includes a second database that stores the program viewing history information and the POS information including the user terminal information in association with each other.

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