Ad generation method

Abstract

To further improve advertising effectiveness, when an advertisement is attached to a package of products for sale.SOLUTION: An advertisement generation system 100 of the present invention is provided with an acquisition unit 121 for acquiring user identification information that identifies a user who purchases a product to acquire purchase behavior information that represents a purchase behavior of the product by the user corresponding to the user identification information, an advertisement generation unit 122 for generating advertisement information based on the purchase behavior information, and a packaging control unit 123 for performing control to attach the advertisement information to the package of the products purchased by the user.SELECTED DRAWING: Figure 11

Description

[Technical field]

[0001] The present invention relates to an advertisement generation method, an advertisement generation system, and a program. [Background technology]

[0002] 2. Description of the Related Art An increasing number of establishments that serve food and beverages are offering food and beverages for customers to take home. For example, establishments that serve beverages such as coffee provide them in containers such as paper cups so that customers can take the beverages home.

[0003] Here, Patent Document 1 proposes covering the drinking spout of a beverage served in a paper cup with a box to keep the spout clean. It also describes printing information such as text and illustrations on the surface of the box to use it for advertising purposes. [Prior art documents] [Patent documents]

[0004] [Patent Document 1] JP 2019-55799 A Summary of the Invention [Problem to be solved by the invention]

[0005] On the other hand, in the above-mentioned Patent Document 1, the content of the advertisement and the printing method of the advertisement are unclear, but it is conceivable that the advertisement is printed on the box in advance. Therefore, the technology of Patent Document 1 only provides the user with an advertisement with a specific content prepared in advance, and does not necessarily provide an advertisement with content that corresponds to the user's situation. As a result, the publicity effect of the advertisement is limited, and the problem arises that the advertising effect cannot be further improved. And, although the above-mentioned advertisement can be attached to the packaging of containers and the like of any product on sale, the advertising effect cannot be further improved as described above.

[0006] Therefore, an object of the present invention is to solve the above-mentioned problem that, when advertising is attached to the packaging of a product for sale, it is not possible to further improve the advertising effect. [Means for solving the problem]

[0007] A method for generating advertisements according to one aspect of the present invention includes: Acquire user identification information that identifies a user who purchases a product, and acquire purchase behavior information that represents a product purchase behavior of the user corresponding to the user identification information; generating advertisement information based on the purchase behavior information; Controlling to attach the advertising information to packaging of products purchased by users; The structure is as follows.

[0008] In addition, an advertisement generation system according to one embodiment of the present invention includes: an acquisition unit that acquires user identification information that identifies a user who purchases a product, and acquires purchase behavior information that represents product purchase behavior by the user corresponding to the user identification information; an advertisement generation unit that generates advertisement information based on the purchase behavior information; a packaging control unit that controls the attachment of the advertising information to packaging of a product purchased by a user; Equipped with The structure is as follows.

[0009] In addition, an advertisement generation system according to one embodiment of the present invention includes: The present invention comprises a packaging generating device for erasably attaching advertising information to reusable packaging of a product, and an information processing device, The information processing device includes: an acquisition unit that acquires user identification information that identifies a user who purchases a product, and acquires purchase behavior information that represents product purchase behavior by the user corresponding to the user identification information; an advertisement generation unit that generates the advertisement information based on the purchase behavior information; A packaging control unit that controls the packaging generation device to attach the advertising information to the packaging of the product purchased by the user. The structure is as follows.

[0010] In addition, a program according to one aspect of the present invention includes: In the information processing device, Acquire user identification information that identifies a user who purchases a product, and acquire purchase behavior information that represents a product purchase behavior of the user corresponding to the user identification information; generating advertisement information based on the purchase behavior information; Controlling to attach the advertising information to packaging of products purchased by users; Execute the process, The structure is as follows. Effect of the Invention

[0011] By being configured as described above, the present invention can further improve the advertising effectiveness when advertising is attached to the packaging of a product for sale. [Brief description of the drawings]

[0012] [Figure 1] 1 is a diagram showing an overall configuration of an advertisement generation system according to a first embodiment of the present invention. [Diagram 2] FIG. 2 is a diagram showing an example of a cup that is a package for the product disclosed in FIG. 1. [Diagram 3] 2 is a block diagram showing a configuration of the information processing device disclosed in FIG. 1. [Figure 4] 2 is a diagram illustrating an example of data stored in the information processing device disclosed in FIG. 1. [Diagram 5] 2 is a diagram illustrating an example of data stored in the information processing device disclosed in FIG. 1. [Figure 6] 2 is a diagram for explaining an example of processing by the information processing device disclosed in FIG. 1; [Figure 7] 2 is a diagram for explaining an example of processing by the information processing device disclosed in FIG. 1; [Figure 8] 2 is a diagram for explaining an example of processing by the information processing device disclosed in FIG. 1; [Figure 9]2 is a flowchart showing the operation of the information processing device disclosed in FIG. 1. [Figure 10] FIG. 11 is a block diagram showing a hardware configuration of an information processing device according to a second embodiment of the present invention. [Figure 11] FIG. 11 is a block diagram showing a configuration of an information processing device according to a second embodiment of the present invention. [Figure 12] 10 is a flowchart showing the operation of an information processing device according to a second embodiment of the present invention. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0013] <Embodiment 1> A first embodiment of the present invention will be described with reference to Figures 1 to 9. Figures 1 to 5 are diagrams mainly for explaining the configuration of an advertisement generation system, and Figures 6 to 9 are diagrams mainly for explaining the processing operation of the advertisement generation system.

[0014] [composition] The advertisement generation system of the present invention is a system that generates advertisement information according to a user when the user U purchases a product, and attaches the generated advertisement information to the product packaging. For example, in this embodiment, a beverage such as coffee is taken as an example of a product, and a cup C that contains the beverage is taken as an example of packaging. In this embodiment, the main body of the cup C, which is a container, is made of a material such as resin, and the cup C itself is reusable. For this reason, the user U needs to return the cup C to a product provider such as a store or a cup C management company after purchase. The main body of the cup C may be made of a material such as stainless steel, or any reusable material. The advertisement information is attached to the surface of the cup C, such as the side of the cup C, by directly printing it with a printer or by attaching a sticker on which the advertisement is printed. Furthermore, the advertisement information is erasable from the surface of the cup C, and is configured to be, for example, printed using ink that disappears when heat of a predetermined temperature is applied, or printed on a sticker that dissolves at a predetermined temperature. The erasable advertisement will be described in detail later.

[0015] However, the advertisement generation system of the present invention is not necessarily limited to being used in the above-mentioned situations. For example, the packaging is not limited to the cup C that contains a beverage as described above, but may be a lunch box that contains food, or a box that contains products such as clothes and not limited to food and drink, and may be any container that contains any product. Furthermore, the packaging to which the advertisement is attached is not limited to a container that directly contains a product such as the above-mentioned cup C, but may be an object used to transport a product, such as a holder for holding multiple cups C or a bag that contains a product. Furthermore, the packaging to which the advertisement is attached is not necessarily limited to being reusable, and may be packaging such as a container, box, bag, etc. made of disposable material such as paper.

[0016] As shown in Fig. 1, the advertisement generation system in this embodiment is composed of an information processing device 1 connected to a network N, various devices installed in a store that provides beverages such as coffee, and a user terminal 3 operated by a user U. The various devices installed in the store are composed of a store terminal 2 connected to the information processing device 1 via the network N, and a user reader 21, a cup reader 22, and an advertisement generation device 23 connected to the store terminal 2. Note that in Fig. 1, the purchase store where the user U purchases a product and receives the cup U and the return store where the user U returns the cup C are illustrated separately, but they may be the same store. Each component will be described in detail below.

[0017] First, the user terminal 3 operated by the user U is an information processing terminal such as a smartphone. The user terminal 3 accesses the information processing device 1 via the network N in advance by the user U's operation, and performs user registration to use a service for receiving a product using a reusable cup C with an advertisement attached thereto as described above. For example, the user terminal 3 performs user registration by installing an application for receiving the service and using the function of the application. At this time, the user terminal 3 registers personal information such as the user U's name, email address, and credit card information for payment, and attribute information such as the user U's age, sex, and family structure. In response to this, the information processing device 1 issues a two-dimensional barcode corresponding to the user identification information for identifying the user U, and the barcode is stored and held in the user terminal 3.

[0018] Furthermore, the user terminal 3, by using the above-mentioned application function, displays the two-dimensional barcode stored as described above on the display when the user U purchases a product such as coffee at a store. The displayed two-dimensional barcode is acquired by the information processing device 1 as described below, and is associated with purchased product information and packaging identification information for identifying the cup C provided as a result of the purchase of the product. Furthermore, by using the application function, the user terminal 3 operates to transmit location information of the user terminal 3 itself to the information processing device 1 from the time the cup C is provided to the user U until it is returned. For example, the user terminal 3 detects its own location using the function of a GPS (Global Positioning System) installed therein, and transmits the location information to the information processing device 1 at regular time intervals. The user terminal 3 may transmit location information to the information processing device 1 by an operation of the user U.

[0019] Next, various devices arranged in the store will be described in detail. The store terminal 2 is an information processing terminal operated by a store clerk in the store and used to manage purchase information and perform accounting. Specifically, the store terminal 2 includes a calculation device and a storage device, and has the following functions by incorporating a program into the calculation device. First, the store terminal 2 has a function of reading, via a user reader 21, a two-dimensional barcode corresponding to user identification information that identifies the user U and that is displayed on the user terminal 3 by the user U when purchasing a drink. Then, the store terminal 2 has a function of transmitting the read two-dimensional barcode to the information processing device 1 via the network N. The user reader 21 is, for example, configured with a camera that can read a two-dimensional barcode displayed on the display screen of the user terminal 3.

[0020] 2, the store terminal 2 has a function of reading, via a cup reader 22, packaging identification information for identifying a cup C stored in an IC (Integrated Circuit) chip 4 built into a cup C to be provided to a user U. The store terminal 2 then has a function of transmitting the read packaging identification information to the information processing device 1 via a network N. At this time, the cup reader 22 is configured, for example, by an RFID (Radio Frequency Integrated Circuit) reader, and reads the packaging identification information of the cup C from an IC chip 4 configured by an RFID chip and equipped in the cup C. Note that, when the user U returns the cup C, the store terminal 2 also has a function of reading the packaging identification information from the returned cup C via the cup reader 22, and transmitting the information to the information processing device 1 via the network N.

[0021] Here, in the present embodiment, as an example, the cup C is illustrated as having an IC chip 4 built therein, in which packaging identification information for identifying the cup C is stored, but a two-dimensional barcode corresponding to the packaging identification information for identifying the cup C may be printed on the surface of the cup C, or a sticker on which a two-dimensional barcode is printed may be attached. In this case, the cup reader 22 installed in the above-mentioned store may be configured as a reading device such as a camera capable of reading the two-dimensional barcode corresponding to the packaging identification information shown on the surface of the cup C. In addition, the packaging identification information for identifying the cup C is not limited to being associated with the cup C using the above-mentioned IC chip 4 or two-dimensional barcode, and may be associated with the cup C using any medium or method. Then, depending on the medium containing the packaging identification information, the cup reader 22 is configured as a device capable of reading the packaging identification information from the medium.

[0022] In addition, the store terminal 2 controls the advertisement generation device 23 in response to a command from the information processing device 1, and controls it so that the advertisement information D generated by the information processing device 1 is attached to the surface of the cup C as shown in FIG. 2. The advertisement generation device 23 is configured as a printer that prints the advertisement information D consisting of characters and a logo as shown in FIG. 3 on the side of the cup C using ink that is erased at a predetermined temperature or higher, such as 80° C. However, the advertisement generation device 23 is not limited to being a printer that prints using ink that is erased at a predetermined temperature or higher, and may be a device that attaches the advertisement information to the cup C by any method. For example, the advertisement generation device 23 may be a device that prints the advertisement information on the cup C using ink that is erased by a predetermined amount or more of ultraviolet light or ink that is erased for a predetermined time or longer, or may be a device that prints the advertisement information on a seal that dissolves in water at a predetermined temperature or higher, such as 60° C. In addition, when the cup C or packaging is disposable, the advertisement generation device 23 may be a device that prints the advertisement information using general ink or the like without using the erased ink or dissolving seal described above.

[0023] Next, the information processing device 1 will be described in detail. The information processing device 1 is composed of one or more information processing devices each having a calculation device and a storage device. As shown in FIG. 3, the information processing device 1 is composed of an acquisition unit 11, an advertisement generation unit 12, a package generation unit 13, and an analysis unit 14. The functions of the acquisition unit 11, the advertisement generation unit 12, the package generation unit 13, and the analysis unit 14 can be realized by the calculation device executing a program for realizing each function stored in the storage device. The information processing device 1 is also composed of a user information storage unit 15 and an advertisement information storage unit 16. The user information storage unit 15 and the advertisement information storage unit 16 are composed of a storage device. Each component will be described in detail below.

[0024] The acquisition unit 11 accepts an input of advertisement information from the service provider in advance, and stores it in the advertisement information storage unit 16. The advertisement information includes, for example, advertisement content information consisting of characters and a logo, and advertisement attributes, as shown in Fig. 4. The advertisement attributes are, for example, information corresponding to the purchasing behavior of a product of a user U targeted by the advertisement, such as the number and frequency of purchases, time period, area, and patterns classified by these.

[0025] In addition, the acquisition unit 11 issues user identification information for identifying the user U in response to a user registration request for service use from the user U, and acquires personal information and attribute information input by the user U, and stores the information in the user information storage unit 15 as user information, as shown in FIG. 5. Then, when the user U purchases a product, as described later, information indicating the purchasing behavior of the product by the user U is transmitted from the store terminal 2 and the user terminal 3, and stores the information as purchase information (purchase behavior information). For example, the acquisition unit 11 acquires the date and time when the user U purchased the product, the purchased product name, the packaging identification information of the provided cup C, the purchase store, the return store of the cup C, and the like transmitted from the store terminal 2, and stores them as purchase information. In addition, the acquisition unit 11 acquires the location information transmitted from the user terminal 3 from the provision of the cup C to its return, and stores the movement route of the user U generated from the location information as purchase information. In this way, the acquisition unit 11 acquires and stores the behavior history associated with the purchase of the user U, that is, the product name, the purchase time, the number of purchases, the purchase location, the return location of the cup, and the movement route (movement route history).

[0026] Furthermore, when the user U newly purchases a product at the purchasing store, the two-dimensional barcode displayed on the user terminal 3 is read by the store terminal 2 via the user reader 21, and at this time the acquisition unit 11 acquires the two-dimensional barcode of the user U from the store terminal 2. The acquisition unit 11 then extracts and acquires user identification information corresponding to the two-dimensional barcode, and acquires user information corresponding to the user identification information from the user information storage unit 15. In other words, the acquisition unit 11 acquires past purchase information of the user U who is about to purchase a product, and passes it to the advertisement generation unit 12.

[0027] The advertisement generation unit 12 generates advertisement information to be provided to the user U via the cup C based on the acquired past purchase information of the user U. In this embodiment, the advertisement generation unit 12 generates advertisement information to be provided to the user U by selecting advertisement information that matches the past purchase information of the user U from the advertisement information registered in the advertisement information storage unit 16. Some specific examples of the selection of advertisement information will be described below.

[0028] As an example, the advertisement generation unit 12 selects advertisement information based on the number of times and frequency of purchases of products by the user U in the past, and the return history of the cup C. For example, if the user U satisfies conditions such as no past purchases, few purchases, not regular purchases, and no history of multiple returns of the cup C, it is determined that the user U is a new customer, and advertisement information with contents that will enable the store to implement a campaign to acquire new customers is selected.

[0029] Also, as an example, the advertisement generation unit 12 selects advertisement information based on the purchase intervals and purchase times of past products by the user U. For example, if a condition is satisfied that the regular purchase times of a product are regular, such as weekday mornings, weekday afternoons, and holidays, advertisement generation unit 12 selects advertisement information with contents that can implement a campaign for further sales promotion, such as discounts for those times, discounts for other times, and discounts for other menus.

[0030] Also, as an example, the advertisement generation unit 12 selects advertisement information according to the location associated with the past purchase of a product by the user U, that is, the purchase location, the return location of the cup C, and the movement route. At this time, the advertisement generation unit 12 selects advertisement information taking into consideration the frequency of the same movement route, the relationship between time and location, and the like. Here, with reference to Figs. 6 and 7, a specific example of selecting advertisement information according to the location of the user U will be described. As shown in Fig. 6, if the user U frequently travels a movement route indicated by a reference symbol R1 in which the user U purchases a product at the store A1 and returns the cup C at the store A2, advertisement information of other stores B1 and B2 located on the movement route R1 may be selected. Also, as shown in Fig. 7, if the user U frequently travels a movement route indicated by a reference symbol R2 in which the user U frequently purchases a product at the store A1 and returns the cup C at the store A3, advertisement information of another store B3 located around the store A3 may be selected.

[0031] Here, in the above, the advertisement generation unit 12 selects existing advertisement information based on the behavior of the user U associated with past purchases, but advertisement information may be newly generated based on behavior. For example, advertisement information including a campaign time may be generated according to the time when the user U frequently purchases products, or advertisement information including information on other stores located near the user U's travel route may be generated according to the user U's travel route. Note that the above-mentioned method of generating advertisement information is an example, and is not necessarily limited to generating advertisement information as described above. For example, advertisement information may be generated based on products purchased by the user U in the past, or advertisement information may be generated based on the attributes of the user U, such as age, sex, and family structure.

[0032] The package generation unit 13 (packaging control unit) controls the advertisement information generated by the advertisement generation unit 12 to be attached to a cup C, which is the package of the product purchased by the user U. Specifically, the package generation unit 13 transmits the generated advertisement information to the store terminal 2 via the network N, and commands the store terminal 2 to attach the advertisement information to the side of the cup C. In response to the command from the package generation unit 13 of the information processing device 1, the store terminal 2 controls the advertisement generation device 23 installed in the store to print advertisement information D on the side of the cup C, as shown in FIG. 2. As described above, the advertisement generation device 23 attaches the advertisement information D so that it can be erased from the cup C later, for example, by using ink that is erased at or above a predetermined temperature or a sticker that dissolves in water at or above a predetermined temperature.

[0033] In this manner, the cup C with the advertising information D attached thereto is generated, and the beverage purchased by the user U is poured into the cup C and provided to the user U. At this time, as described above, the acquiring unit 11 acquires packaging identification information for identifying the cup C via the cup reader 22 installed in the store where the cup was purchased, and associates the information with user identification information for identifying the user U. In addition, the acquiring unit 11 then acquires information such as the store where the cup was purchased, the purchased product, the travel route, and the store where the cup C is to be returned, and stores the information as purchase information within the user information, as described above.

[0034] The analysis unit 14 analyzes the purchase behavior information of the user information at any timing and performs various settings. For example, the analysis unit 14 analyzes the movement routes of multiple users U and sets a new return location. As an example, as shown in FIG. 8, it is assumed that the analysis shows that the user U frequently purchases a product at the store A1, moves along the movement route indicated by the symbol R3, returns to his / her home H, and returns the cup C at the store A3 the next day. In this case, it may be determined to newly set another store B2 located near the home H of the user U or on the movement route R3 as a return location so that the user U can easily return the cup C. At this time, the store B2 may not be a store that uses the cup C to provide a product, but may be a store that only collects the cup C without using it. The analysis unit 14 may also analyze the purchase behavior information of the user U and generate or modify new advertisement information.

[0035] [Operation] Next, the operation of the above-mentioned advertisement generation system will be described. Here, the explanation will be mainly made with reference to the flowchart of FIG. 9 showing the operation of the information processing device 1. First, a user U performs user registration in advance to use a service in which a beverage is provided in a reusable cup C. As a result, an application for using such a service is installed in the user terminal 3, and a two-dimensional barcode corresponding to the user identification information is stored. Furthermore, the information processing device 1 stores user information as shown in FIG. 5 in association with the user identification information. Note that the information processing device 1 stores advertisement information as shown in FIG. 4 in advance.

[0036] Then, when the user U purchases a new drink at the store, the user U displays the two-dimensional barcode corresponding to the user identification information on the user terminal 3 and orders the drink. Then, a store clerk at the store reads the two-dimensional barcode displayed on the user terminal 3 using the user reader 21, and the store terminal 2 transmits the two-dimensional barcode to the information processing device 1. As a result, the information processing device 1 obtains the user identification information corresponding to the two-dimensional barcode (step S1), and further reads out the user information corresponding to the user identification information from the user information storage unit 15 (step S2).

[0037] Next, the information processing device 1 generates advertising information to be attached to the cup C based on the past purchase information included in the read user information of the user U (step S3). Here, it is assumed that the user U is using the store for the first time and has no purchase history. In this case, the information processing device 1 determines that the user U is a new customer, and selects advertising information that allows the store to implement a campaign to acquire new customers. Note that, as shown in FIG. 4, the advertising information stores attributes, which are information corresponding to the purchasing behavior of the user U of the product to which the advertisement applies, and an advertisement having attributes that match the purchasing information of the user U is selected.

[0038] Next, the information processing device 1 transmits the generated advertising information to the store terminal 2, and commands the store terminal 2 to attach the advertising information to the cup C, which is the packaging of the product purchased by the user U (step S4). Then, in response to the command from the information processing device 1, the store terminal 2 controls the advertising generation device 23 installed in the store as shown in FIG. 2, and prints the advertising information D on the side of the cup C as shown in FIG. 3. As described above, the advertising generation device 23 attaches the advertising information D so that it can be erased from the cup C later, for example, by using ink that is erased at a predetermined temperature or higher, or a sticker that dissolves in water at a predetermined temperature or higher. Then, a clerk at the store where the product was purchased pours a beverage into the cup C with the advertising information D attached and serves it to the user U.

[0039] As described above, when providing a beverage to the user U, the store terminal 2 acquires the packaging identification information of the cup C with the advertising information D attached via the cup reader 22, and transmits it to the information processing device 1. As a result, the information processing device 1 associates the user identification information that identifies the user U with the packaging identification information of the cup C provided to the user U, and stores it as behavior information within the user information (step S5). At this time, the store terminal 2 transmits store information, purchase time, product information purchased by the user U, and the like to the information processing device 1, and the information processing device 1 also stores this information as purchase information (step S6).

[0040] After that, the information processing device 1 acquires location information transmitted automatically or by the user U's operation from the user terminal 3 of the user U who purchased the beverage, generates a movement route of the user U based on the location information, and stores the route as the behavior information of the user U (step S7). When the user U returns the cup C, the store terminal 2 of the return store transmits package identification information of the returned cup C, return date and time, and information of the return store to the information processing device 1. The information processing device 1, which has received this information, acquires information regarding the return of the cup C and stores the information as the behavior information of the user U (step S8). The returned cup C is washed at the return store or a preset washing plant. At this time, the cup C is washed by applying a preset heat or other process capable of erasing the advertising information. As a result, the advertising information is erased from the surface of the cup C, and the cup C is washed, making it reusable.

[0041] Next, the operation of the information processing device 1 when the same user U subsequently purchases a new drink will be described. As described above, the information processing device 1 extracts and acquires user identification information corresponding to the two-dimensional barcode presented by the user U at the store (step S1), and reads out user information corresponding to the user identification information from the user information storage unit 15 (step S2).

[0042] At this time, the purchase information included in the user information is accumulated and updated every time the user U makes a purchase, and the information processing device 1 generates advertisement information based on the purchase information (step S3). For example, the information processing device 1 selects advertisement information based on the number of times or frequency of past product purchases by the user U, the time of purchase, etc., or selects advertisement information based on the locations associated with past product purchases by the user U, that is, the purchase location, the return location of the cup C, and the travel route.

[0043] Thereafter, the information processing device 1 transmits the generated advertising information to the store terminal 2 in the same manner as described above, and instructs the store terminal 2 to attach the advertising information to the cup C, which is the packaging of the product purchased by the user U (step S4). In this manner, advertising information that is appropriately suited to the user U's behavior can be attached to the cup C in consideration of the user U's past product purchasing behavior, thereby improving the advertising effect. At this time, by attaching the advertising information to the reusable cup C in an erasable manner, the cup C can be reused repeatedly, and waste of resources can be suppressed.

[0044] The information processing device 1 analyzes the purchasing behavior information of the user information at any timing and performs various settings. For example, the information processing device 1 may analyze the movement routes of multiple users U, select a new return location, generate or modify new advertisement information, etc.

[0045] <Embodiment 2> Next, a second embodiment of the present invention will be described with reference to Fig. 10 to Fig. 12. Fig. 10 to Fig. 11 are block diagrams showing the configuration of an advertisement generation system in the second embodiment, and Fig. 12 is a flowchart showing the operation of the advertisement generation system. Note that this embodiment shows an outline of the configuration of the advertisement generation system and advertisement generation method described in the above-mentioned embodiment.

[0046] First, a hardware configuration of the advertisement generation system 100 in this embodiment will be described with reference to Fig. 10. The advertisement generation system 100 is configured with a general information processing device, and is equipped with the following hardware configuration, as an example. ·CPU(Central Processing Unit)101(Arithmetic unit) ROM (Read Only Memory) 102 (storage device) RAM (Random Access Memory) 103 (storage device) · Programs 104 loaded into RAM 103 A storage device 105 for storing a program group 104 A drive device 106 that reads and writes data from a storage medium 110 external to the information processing device A communication interface 107 for connecting to a communication network 111 outside the information processing device Input / output interface 108 for inputting and outputting data Bus 109 connecting each component

[0047] The advertisement generation system 100 can be equipped with the acquisition unit 121, advertisement generation unit 122, and packaging control unit 123 shown in Fig. 11 by the CPU 101 acquiring the program group 104 and executing it. The program group 104 is stored in the storage device 105 or the ROM 102 in advance, for example, and the CPU 101 loads the program group 104 into the RAM 103 and executes it as necessary. The program group 104 may be supplied to the CPU 101 via the communication network 111, or may be stored in the storage medium 110 in advance, and the drive device 106 may read out the program and supply it to the CPU 101. However, the acquisition unit 121, advertisement generation unit 122, and packaging control unit 123 described above may be constructed of dedicated electronic circuits for realizing such means.

[0048] 10 shows an example of the hardware configuration of the information processing device that is the advertisement generation system 100, and the hardware configuration of the information processing device is not limited to the above-mentioned case. For example, the information processing device may be configured with a part of the above-mentioned configuration, such as not having the drive device 106.

[0049] The advertisement generation system 100 executes the advertisement generation method shown in the flowchart of FIG. 12 by the functions of the acquisition unit 121, advertisement generation unit 122, and packaging control unit 123, which are constructed by the program as described above.

[0050] As shown in FIG. 12, the advertisement generation system 100 includes: Obtain user identification information for identifying a user who purchases a product, and obtain purchase behavior information representing product purchase behavior by the user corresponding to the user identification information (step S11); Generate advertising information based on the purchase behavior information (step S12); Control is performed so that the advertising information is attached to the packaging of the product purchased by the user (step S13). The following process is executed.

[0051] By configuring the present invention as described above, it is possible to attach advertising information that is appropriately adapted to the user's product purchasing behavior, taking into account the user's product purchasing behavior, to the product packaging, thereby improving the advertising effectiveness.

[0052] The above-mentioned program can be stored and supplied to a computer using various types of non-transitory computer readable media. The non-transitory computer readable medium includes various types of tangible storage media. Examples of the non-transitory computer readable medium include magnetic recording media (e.g., flexible disks, magnetic tapes, hard disk drives), magneto-optical recording media (e.g., magneto-optical disks), CD-ROM (Read Only Memory), CD-R, CD-R / W, and semiconductor memory (e.g., mask ROM, PROM (Programmable ROM), EPROM (Erasable PROM), flash ROM, RAM (Random Access Memory)). The program may also be supplied to a computer by various types of transitory computer readable media. Examples of the transitory computer readable medium include electric signals, optical signals, and electromagnetic waves. The transitory computer readable medium can supply the program to a computer via a wired communication path such as an electric wire and an optical fiber, or via a wireless communication path.

[0053] Although the present invention has been described above with reference to the above-mentioned embodiment, the present invention is not limited to the above-mentioned embodiment. Various modifications that can be understood by those skilled in the art can be made to the configuration and details of the present invention within the scope of the present invention. Furthermore, at least one or more functions of the above-mentioned acquisition unit 121, advertisement generation unit 122, and packaging control unit 123 may be executed by an information processing device installed and connected anywhere on a network, that is, they may be executed by so-called cloud computing.

[0054] <Additional Notes> A part or all of the above-described embodiments can be described as follows: The following describes an outline of the configuration of the advertisement generation method, advertisement generation system, and program according to the present invention. However, the present invention is not limited to the following configuration. (Appendix 1) Acquire user identification information that identifies a user who purchases a product, and acquire purchase behavior information that represents a product purchase behavior of the user corresponding to the user identification information; generating advertisement information based on the purchase behavior information; Controlling to attach the advertising information to packaging of products purchased by users; Ad generation methods. (Appendix 2) 2. The advertisement generation method according to claim 1, further comprising: Obtaining behavior history information representing a behavior history associated with past purchases of products by a user, including the behavior history information in the purchase behavior information and storing the information in association with the user identification information; Thereafter, when the user newly purchases a product, the purchase behavior information associated with the user identification information acquired from the user is acquired; generating the advertisement information based on the behavior history information included in the acquired purchase behavior information; Ad generation methods. (Appendix 3) 3. The advertisement generation method according to claim 2, further comprising: acquiring a past product purchase history of the user as the behavior history information, including the behavior history information in the purchase behavior information and storing the information in association with the user identification information; Thereafter, when the user newly purchases a product, the purchase behavior information associated with the user identification information acquired from the user is acquired; generating the advertisement information based on the purchase history, which is the behavior history information included in the acquired purchase behavior information; Ad generation methods. (Appendix 3.1) 4. The advertisement generation method according to claim 3, The purchase history includes the number of times the user has purchased the product. Ad generation methods. (Appendix 3.2) 4. The advertisement generation method according to claim 3, The purchase history includes a time when the user purchased the product. Ad generation methods. (Appendix 4) 4. The advertisement generating method according to claim 2, further comprising: acquiring a movement route history of the user associated with past purchases of products by the user as the behavior history information, including the behavior history information in the purchase behavior information and storing the information in association with the user identification information; Thereafter, when the user newly purchases a product, the purchase behavior information associated with the user identification information acquired from the user is acquired; generating the advertisement information based on the movement route history, which is the behavior history information included in the acquired purchase behavior information; Ad generation methods. (Appendix 5) 5. An advertisement generating method according to any one of claims 1 to 4, controlling the removably attaching of the advertising information to the reusable packaging; Ad generation methods. (Appendix 6) 5. An advertisement generating method according to any one of claims 2 to 4, obtain packaging identification information for identifying the reusable packaging of the product provided to the user and the packaging returned by the user, and obtain behavior history information representing a behavior history from when the user purchases the product and receives the packaging until when the user returns the packaging, and include the behavior history information in the purchase behavior information and store the information in association with the user identification information; Thereafter, when the user newly purchases a product, the purchase behavior information associated with the user identification information acquired from the user is acquired; generating the advertisement information based on the behavior history information included in the acquired purchase behavior information, which indicates a behavior history of a user from when the user purchases a product and receives the packaging until when the user returns the packaging; controlling the removably attaching of the advertising information to the reusable packaging; Ad generation methods. (Appendix 7) 7. The advertisement generation method according to claim 6, further comprising: generating the advertisement information based on the behavior history information including a location where the user, included in the acquired purchase behavior information, will return the packaging; Ad generation methods. (Appendix 8) The advertisement generation method according to claim 6 or 7, selecting a location where the packaging can be returned based on the behavior history information representing a behavior history from when the user purchases a product and receives the packaging to when the user returns the packaging; Ad generation methods. (Appendix 8.1) 9. An advertisement generating method according to any one of claims 1 to 8, and controlling the removably attaching of the advertising information to the packaging, which is a reusable cup for containing a beverage. Ad generation methods. (Appendix 9) an acquisition unit that acquires user identification information that identifies a user who purchases a product, and acquires purchase behavior information that represents product purchase behavior by the user corresponding to the user identification information; an advertisement generation unit that generates advertisement information based on the purchase behavior information; a packaging control unit that controls the attachment of the advertising information to packaging of a product purchased by a user; An advertisement generation system comprising: (Appendix 9.1) 10. The advertisement generation system of claim 9, the acquiring unit acquires behavior history information representing a behavior history associated with past purchases of products by the user, includes the behavior history information in the purchase behavior information, and stores the behavior history information in association with the user identification information; and thereafter, when the user newly purchases a product, acquires the purchase behavior information associated with the user identification information acquired from the user; The advertisement generation unit generates the advertisement information based on the behavior history information included in the acquired purchase behavior information. Ad generation system. (Appendix 9.2) 9.1, comprising: the acquiring unit acquires a past product purchase history by the user as the behavior history information, includes the behavior history information in the purchase behavior information, associates the behavior history information with the user identification information, and stores the information; and thereafter, when the user newly purchases a product, acquires the purchase behavior information associated with the user identification information acquired from the user; the advertisement generation unit generates the advertisement information based on the purchase history, which is the behavior history information included in the acquired purchase behavior information. Ad generation system. (Appendix 9.3) 9.1 or 9.2, comprising: the acquiring unit acquires a movement route history of the user associated with past purchases of products by the user as the behavior history information, includes the behavior history information in the purchase behavior information, and stores the behavior history information in association with the user identification information; and thereafter, when the user newly purchases a product, acquires the purchase behavior information associated with the user identification information acquired from the user; the advertisement generation unit generates the advertisement information based on the movement route history, which is the behavior history information included in the acquired purchase behavior information. Ad generation system. (Appendix 9.4) 9.1 to 9.2, comprising: the acquisition unit acquires packaging identification information that identifies the reusable packaging of the product provided to the user and the packaging returned by the user, and acquires behavior history information that represents a behavioral history from when the user purchases the product and receives the packaging to when the user returns the packaging, includes the behavior history information in the purchase behavior information and stores the behavior history information in association with the user identification information, and thereafter, when the user newly purchases a product, acquires the purchase behavior information associated with the user identification information acquired from the user, the advertisement generation unit generates the advertisement information based on the behavior history information included in the acquired purchase behavior information, which indicates a behavior history of the user from when the user purchases a product and receives the packaging until when the user returns the packaging; The packaging control unit controls the advertising information to be removably attached to the reusable packaging. Ad generation system. (Appendix 9.5) 9.4, comprising: The advertisement generation unit generates the advertisement information based on the behavior history information including a location where the user returns the packaging, the behavior history information being included in the acquired purchase behavior information. Ad generation system. (Appendix 9.6) 9.4 or 9.5, comprising: The system further includes an analysis unit that selects a location where the packaging can be returned based on the behavior history information that represents a behavior history from when a user purchases a product and receives the packaging to when the user returns the packaging. Ad generation system. (Appendix 10) The present invention comprises a packaging generating device for erasably attaching advertising information to reusable packaging of a product, and an information processing device, The information processing device includes: an acquisition unit that acquires user identification information that identifies a user who purchases a product, and acquires purchase behavior information that represents product purchase behavior by the user corresponding to the user identification information; an advertisement generation unit that generates the advertisement information based on the purchase behavior information; A packaging control unit that controls the packaging generation device to attach the advertising information to the packaging of the product purchased by the user. Ad generation system. (Appendix 10.1) In the information processing device, Acquire user identification information that identifies a user who purchases a product, and acquire purchase behavior information that represents a product purchase behavior of the user corresponding to the user identification information; generating advertisement information based on the purchase behavior information; Controlling to attach the advertising information to packaging of products purchased by users; A program for executing a process. [Explanation of symbols]

[0055] 1. Information processing device 11 Acquisition Department 12 Advertisement Generation Unit 13 Packaging generation department 14 Analysis Department 15 User information storage unit 16 Advertising information storage unit 2. Store terminal 21 User Reader 22 Cup Reader 23 Advertisement Generator 3. User terminal 4. IC chip C Cup D. Advertising Information U User 100 Ad Generation System 101 CPU 102 ROM 103 RAM 104 Programs 105 Storage device 106 Drive device 107 Communication Interface 108 Input / Output Interface 109 Bus 110 Storage medium 111 Communication Network 121 Acquisition Department 122 Advertisement Generation Unit 123 Packaging Control Department

Claims

1. An information processing device, acquiring user identification information for identifying a user who purchases a product at a store from information presented by the user, and acquiring purchase behavior information representing product purchase behavior by the user corresponding to the user identification information; generating advertisement information corresponding to users who purchase products at the store based on the purchase behavior information; Controlling the attaching of the advertising information to packaging of products purchased by users at the store; moreover, When acquiring behavioral history information representing a behavioral history associated with a past purchase of a product in the package by a user, the behavioral history information representing a behavioral history from when the user purchases a product and receives the package until when the user returns the package is acquired, and the behavioral history information is included in the purchase behavior information and stored in association with the user identification information; Thereafter, when the user newly purchases a product, the purchase behavior information associated with the user identification information acquired from the user is acquired; generating the advertisement information based on the behavior history information included in the acquired purchase behavior information, the behavior history information indicating a behavior history from when the user purchases a product and receives the packaging until when the user returns the packaging; Ad generation methods.

2. An information processing device, acquiring user identification information for identifying a user who purchases a product at a store from information presented by the user, and acquiring purchase behavior information representing product purchase behavior by the user corresponding to the user identification information; generating advertisement information corresponding to users who purchase products at the store based on the purchase behavior information; Controlling the attaching of the advertising information to packaging of products purchased by users at the store; moreover, When acquiring behavioral history information representing a behavioral history associated with a past purchase of a product in the package by a user, packaging identification information for identifying the reusable packaging of the product provided to the user and the packaging returned by the user is acquired, and the behavioral history information representing a behavioral history from when the user purchases a product and receives the packaging to when the user returns the packaging is acquired, and the behavioral history information is included in the purchase behavior information and stored in association with the user identification information; Thereafter, when the user newly purchases a product, the purchase behavior information associated with the user identification information acquired from the user is acquired; generating the advertisement information based on behavior history information included in the acquired purchase behavior information, the behavior history information indicating a behavior history from when the user purchases a product and receives the packaging until when the user returns the packaging; controlling the removably attaching of the advertising information to the reusable packaging; Ad generation methods.

3. 3. The method of claim 1, further comprising: The information processing device, acquiring a purchase history of the product of the package by the user in the past as the behavior history information, including the behavior history information in the purchase behavior information and storing the purchase behavior information in association with the user identification information; Thereafter, when the user newly purchases a product, the purchase behavior information associated with the user identification information acquired from the user is acquired; generating the advertisement information based on the purchase history, which is the behavior history information included in the acquired purchase behavior information; Ad generation methods.

4. 4. The method of claim 1, further comprising: The information processing device, acquiring a movement route history of the user associated with a past purchase of the packaged product by the user as the behavior history information, including the behavior history information in the purchase behavior information and storing the behavior history information in association with the user identification information; Thereafter, when the user newly purchases a product, the purchase behavior information associated with the user identification information acquired from the user is acquired; generating the advertisement information based on the movement route history, which is the behavior history information included in the acquired purchase behavior information; Ad generation methods.

5. The method of claim 2, further comprising: The information processing device, generating the advertisement information based on the behavior history information including a location where the user, included in the acquired purchase behavior information, will return the packaging; Ad generation methods.

6. The advertisement generating method according to claim 2 or 5, The information processing device, selecting a location where the packaging can be returned based on the behavior history information representing a behavior history from when the user purchases a product and receives the packaging to when the user returns the packaging; Ad generation methods.

7. an acquisition unit that acquires user identification information that identifies a user who purchases a product at a store from information presented by the user, and acquires purchase behavior information that represents product purchase behavior by the user corresponding to the user identification information; an advertisement generation unit that generates advertisement information corresponding to a user who purchases a product at the store based on the purchase behavior information; a packaging control unit that controls the attachment of the advertising information to packaging of a product purchased by a user at the store; Equipped with When acquiring behavior history information representing a behavior history associated with a past purchase of a product in the package by a user, the acquisition unit acquires the behavior history information representing a behavior history from when the user purchases a product and receives the package until when the user returns the package, includes the behavior history information in the purchase behavior information, associates it with the user identification information, and stores it; and thereafter, when the user newly purchases a product, acquires the purchase behavior information associated with the user identification information acquired from the user; the advertisement generation unit generates the advertisement information based on the behavior history information included in the acquired purchase behavior information, the behavior history information indicating a behavior history from when the user purchases a product and receives the packaging until when the user returns the packaging. Ad generation system.

8. an acquisition unit that acquires user identification information that identifies a user who purchases a product at a store from information presented by the user, and acquires purchase behavior information that represents product purchase behavior by the user corresponding to the user identification information; an advertisement generation unit that generates advertisement information corresponding to a user who purchases a product at the store based on the purchase behavior information; a packaging control unit that controls the attachment of the advertising information to packaging of a product purchased by a user at the store; Equipped with When acquiring behavior history information representing a behavior history associated with a past purchase of a product in the package by a user, the acquisition unit acquires packaging identification information that identifies the reusable packaging of the product provided to the user and the packaging returned by the user, and also acquires the behavior history information representing a behavior history from when the user purchases a product and receives the packaging to when the user returns the packaging, includes the behavior history information in the purchase behavior information and stores the behavior history information in association with the user identification information, and thereafter, when the user newly purchases a product, acquires the purchase behavior information associated with the user identification information acquired from the user, the advertisement generation unit generates the advertisement information based on the behavior history information included in the acquired purchase behavior information, the behavior history information indicating a behavior history from when the user purchases a product and receives the packaging until when the user returns the packaging; The packaging control unit controls the advertising information to be removably attached to the reusable packaging. Ad generation system.

9. The present invention comprises a packaging generating device for erasably attaching advertising information to reusable packaging of a product, and an information processing device, The information processing device includes: an acquisition unit that acquires user identification information that identifies a user who purchases a product at a store from information presented by the user, and acquires purchase behavior information that represents product purchase behavior by the user corresponding to the user identification information; an advertisement generation unit that generates the advertisement information corresponding to the user who purchases the product at the store based on the purchase behavior information; a packaging control unit that controls the packaging generation device to attach the advertising information to the packaging of a product purchased by a user at the store; When acquiring behavior history information representing a behavior history associated with a past purchase of a product in the package by a user, the acquisition unit acquires the behavior history information representing a behavior history from when the user purchases a product and receives the package until when the user returns the package, includes the behavior history information in the purchase behavior information, associates it with the user identification information, and stores it; and thereafter, when the user newly purchases a product, acquires the purchase behavior information associated with the user identification information acquired from the user; the advertisement generation unit generates the advertisement information based on the behavior history information included in the acquired purchase behavior information, the behavior history information indicating a behavior history from when the user purchases a product and receives the packaging until when the user returns the packaging. Ad generation system.

10. The present invention comprises a packaging generating device for erasably attaching advertising information to reusable packaging of a product, and an information processing device, The information processing device includes: an acquisition unit that acquires user identification information that identifies a user who purchases a product at a store from information presented by the user, and acquires purchase behavior information that represents product purchase behavior by the user corresponding to the user identification information; an advertisement generation unit that generates the advertisement information corresponding to the user who purchases the product at the store based on the purchase behavior information; a packaging control unit that controls the packaging generation device to attach the advertising information to the packaging of a product purchased by a user at the store; When acquiring behavior history information representing a behavior history associated with a past purchase of a product in the package by a user, the acquisition unit acquires packaging identification information that identifies the reusable packaging of the product provided to the user and the packaging returned by the user, and also acquires the behavior history information representing a behavior history from when the user purchases a product and receives the packaging to when the user returns the packaging, includes the behavior history information in the purchase behavior information and stores the behavior history information in association with the user identification information, and thereafter, when the user newly purchases a product, acquires the purchase behavior information associated with the user identification information acquired from the user, the advertisement generation unit generates the advertisement information based on the behavior history information included in the acquired purchase behavior information, the behavior history information indicating a behavior history from when the user purchases a product and receives the packaging until when the user returns the packaging; the packaging control unit controls the packaging generating device to removably attach the advertising information to the reusable packaging; Ad generation system.

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