BROADCAST DATA GENERATION SYSTEM, BROADCAST DATA GENERATION METHOD, AND BROADCAST DATA GENERATION PROGRAM

Abstract

To provide a novel technique for generating broadcast data that combines guidance information and real-time advertising information.SOLUTION: A broadcast data generation system includes an information management device (server), a plurality of user terminal devices, a plurality of administrator terminal devices, and a plurality of buses, all of which can communicate via a network. The broadcast data generation system generates broadcast data combining guidance broadcast data broadcasted on each public transport system and advertising broadcast data registered by a user. The information management device 1 includes a storage unit and a generation processing unit. The storage unit stores guidance broadcast data pertaining to guidance broadcasts to be broadcasted during the operation of public transport services. The generation processing unit acquires advertisement broadcast data pertaining to advertisement broadcasts and generates and processes broadcast data obtained by combining the guidance broadcast data and the advertisement broadcast data.SELECTED DRAWING: Figure 3

Description

[Technical field]

[0001] The present invention relates to a broadcast data generating system, a broadcast data generating method, and a broadcast data generating program. [Background technology]

[0002] Conventionally, public transportation distributes advertisements by audio and video. However, these advertisements are not very attractive and can only deliver messages that are of little value to passengers (local residents). Examples of systems that solve such problems are proposed in, for example, Patent Documents 1 and 2.

[0003] Patent Document 1 discloses a technology in which database 142 is composed of advertising area database 501 storing information on areas available for advertising, operation database 502 storing passing areas of mobile stations such as route buses that distribute advertising information and information on the time periods during which they pass, tariff database 503 storing advertising tariffs, advertising information database 504 storing reserved advertising information, and advertising information distribution schedule database 505 storing schedule information for distributing the reserved advertising information, and in which by selecting and inputting a desired advertising area and inputting the desired advertising time period and advertising information, central processing unit 143 rewrites the contents of database 142 so that the inputted advertising information is displayed in the desired time period, thereby reserving advertising information distribution, calculating advertising fees, and outputting them to input device 141.

[0004] Patent Document 2 also discloses a technology in which a database has items for advertisement display conditions, of which there are two types: operating location and operating hours; the operating location can be set not only near a bus stop, but any location desired by the advertiser, and the operating hours can be specified as specific time periods such as morning, afternoon, or all day, or as a specific time of day; the database created by a bus company or an advertising agency is uploaded to a server system via the Internet, and advertisements that match the location information and time information and display conditions are displayed inside the bus. [Prior art documents] [Patent documents]

[0005] [Patent Document 1] JP 2001-202455 A [Patent Document 2] JP 2004-347952 A Summary of the Invention [Problem to be solved by the invention]

[0006] However, while the technologies described in Patent Documents 1 and 2 make it possible to deliver real-time advertisements by specifying a time period or location, there is a problem in that advertisements cannot be delivered together with information such as vehicle operation information.

[0007] In view of the above circumstances, an object of the present invention is to provide a novel technique for generating broadcast data that combines guide information and real-time advertising information. [Means for solving the problem]

[0008] In order to solve the above problems, the present invention provides a broadcast data generation system that generates broadcast data to be broadcast on public transportation, the broadcast data generation system including a memory unit and a generation processing unit, the memory unit stores guidance broadcast data relating to guidance broadcasts broadcast while the public transportation is in operation, and the generation processing unit acquires advertising broadcast data relating to advertising broadcasts, and generates broadcast data combining the guidance broadcast data and the advertising broadcast data.

[0009] The present invention also provides a broadcast data generation program for generating broadcast data to be broadcast on public transportation, which causes a computer to execute the steps of storing guidance broadcast data relating to guidance broadcasts broadcast while the public transportation is in operation, acquiring advertising broadcast data relating to advertising broadcasts, and generating broadcast data combining the guidance broadcast data and the advertising broadcast data.

[0010] The present invention also relates to a broadcast data generation method using one or more computers to generate broadcast data to be broadcast on public transportation, in which the computers store guidance broadcast data relating to guidance broadcasts broadcast while the public transportation is in operation, acquire advertising broadcast data relating to advertising broadcasts, and generate broadcast data that combines the guidance broadcast data and the advertising broadcast data. With this configuration, it is possible to broadcast, in public transportation facilities, broadcast data that combines advertising broadcasts related to advertisements and information broadcasts related to announcements.

[0011] In a preferred embodiment of the present invention, the broadcast data generation system further includes an advertising reception unit that receives designation of a bus stop section in a public transportation system and registration of advertising content data, and the generation processing unit generates and processes the advertising broadcast data based on the advertising content data, and generates and processes the broadcast data linked to the bus stop section, which is data that combines the announcement broadcast data corresponding to the bus stop section and the advertising broadcast data. With this configuration, it is possible to register broadcast data that combines the registered advertising broadcast data and information broadcast data, linked to a specified bus stop section, thereby enabling advertising broadcasts to be distributed to the bus stop section desired by the user.

[0012] In a preferred embodiment of the present invention, the broadcast data generation system further includes a display processing unit, which upon receiving a designation of a public transportation stop displays one or more of the stop sections with the designated stop as an end point, and the advertisement receiving unit receives the designation of the stop section. With this configuration, by specifying a bus stop, the bus stop section associated with the bus stop can be displayed. This allows the user to confirm and specify the bus stop section associated with a bus stop even if multiple bus stop sections are associated with a single bus stop.

[0013] In a preferred embodiment of the present invention, the display processing unit displays a map configured to enable selection of a bus stop or a bus stop section. With this configuration, bus stops or stop sections can be displayed on the map in a selectable manner. As a result, the locations of bus stops and stop sections are displayed on the map, making it intuitively easy to understand, and allowing the user to easily specify a desired stop section.

[0014] In a preferred embodiment of the present invention, the broadcast data generation system further includes a display processing unit, the memory unit stores an advertising space that specifies a broadcast space of the advertising broadcast data for each bus stop section, the advertising reception unit receives the designation of the advertising space and the advertising content data and registers the advertising content data in association with the advertising space, and the display processing unit performs display processing to enable the advertising space to be designated when the advertising broadcast data is not linked to the advertising space. With this configuration, it is possible to register advertising broadcast data for an advertising space to which no advertising broadcast data is linked, which prevents advertising broadcast data received from different users from being registered in duplicate, and eliminates the hassle of managing advertisements, such as deciding which advertising broadcast data to prioritize.

[0015] In a preferred embodiment of the present invention, the memory unit stores the advertising space for each stop time of a stop that is an endpoint of the stop section, and the advertising reception unit accepts specification of the stop time and accepts specification of the advertising space. With this configuration, it is possible to register advertising broadcast data linked to an advertising frame by specifying the stop time of the bus stop, thereby making it possible to distribute advertising broadcast data by specifying the time.

[0016] In a preferred embodiment of the present invention, the broadcast data generation system further includes an advertisement reception unit, the memory unit stores an advertisement space specifying a broadcast space for the advertising broadcast data, the information broadcast data is operation broadcast data, the advertisement reception unit receives the designation of the advertisement space and the advertising content data and registers the advertising content data linked to the advertisement space, and when there is an advertising space to which the advertising content data is not linked, the generation processing unit acquires announcement service broadcast data related to public transportation announcements, and generates the broadcast data that combines the operation broadcast data and the announcement service broadcast data to which the advertising space is linked. With this configuration, when there is an advertising space that is not linked to advertising broadcast data, it is possible to distribute announcement service broadcasts based on the announcement information of the public transportation system. This makes it possible to effectively use advertising spaces that are not linked to advertising broadcast data to broadcast announcements from the public transportation system.

[0017] In a preferred embodiment of the present invention, the broadcast data generation system further includes a display processing unit and an administrator terminal device that manages the broadcast data, the memory unit stores advertising space that accepts registration of the advertising broadcast data, and the display processing unit displays advertising broadcast information related to the advertising broadcast data registered in association with the advertising space on an administrator screen of the administrator terminal device. With this configuration, information related to the advertising broadcast data can be displayed on the administrator screen, allowing the administrator who manages the broadcast data to check information related to the advertising broadcast data associated with each advertising space.

[0018] In a preferred embodiment of the present invention, the advertising broadcast information includes an advertising period indicating a period during which the advertisement is broadcast, and an advertising broadcast status, and the display processing unit displays the advertising broadcast status of one or more of the advertising broadcast data linked to each advertising space based on the advertising period. With this configuration, the advertisement broadcast status of the advertisement broadcast data can be displayed on the administrator screen, allowing the administrator to check the advertisement broadcast status of the advertisement broadcast data associated with each advertisement frame. Effect of the Invention

[0019] The present invention can provide a novel technique for generating broadcast data that combines guide information and real-time advertising information. [Brief description of the drawings]

[0020] [Figure 1] FIG. 1 is a block diagram showing a configuration of a system according to an embodiment. [Diagram 2] FIG. 2 is a hardware configuration diagram of a system according to an embodiment. [Diagram 3] FIG. 1 is a functional block diagram of a system according to an embodiment. [Figure 4] 3 shows a processing procedure in a system according to an embodiment. [Diagram 5] FIG. 2 is a diagram showing an example of a screen for registering a bus stop section in the system of an embodiment. [Figure 6] FIG. 2 is a diagram showing an example of a screen for registering a bus stop section in the system of an embodiment. [Figure 7] FIG. 13 is a diagram showing an example of a screen for registering broadcast reservation of advertisement broadcast data in the system of the embodiment. [Figure 8] FIG. 4 is a diagram showing an example of a screen for registering advertisement broadcast data in the system according to the embodiment. [Figure 9] FIG. 13 is a diagram showing an example of a screen for generating advertising broadcast data in the system according to the embodiment. [Figure 10] FIG. 13 illustrates an example of an administrator screen in the system according to the embodiment. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0021] The present invention will now be described more fully with reference to the accompanying drawings, in which there is shown a preferred embodiment, but which may be embodied in many different forms and is not limited to the embodiments set forth herein.

[0022] For example, although the configuration, operation, etc. of the broadcast data generating system will be described in this embodiment, the same effects can be achieved by an executed method, device, computer program, etc. The program in this embodiment may be provided as a non-transient computer-readable recording medium, or may be provided so as to be downloadable from an external server, or the program may be started in an external computer to realize its functions on a client terminal (so-called cloud computing).

[0023] In this embodiment, the information management device 1 executes the following processing by installing the broadcast data generation program of the present invention in the information management device 1, but the user terminal device 3 and the administrator terminal device 4 may also execute part of the processing performed by the information management device 1 by installing the broadcast data generation program in the user terminal device 3 and the administrator terminal device 4. The device may be composed of multiple computers that are capable of sending and receiving information via the network NW or another network.

[0024] The present invention relates to a broadcast data generating system that generates broadcast data that combines information broadcast data broadcasted in each public transportation facility with advertising broadcast data registered by a user. In this embodiment, the information broadcast data is registered in advance separately from the advertising broadcast data, and includes operation broadcast data that is broadcast data related to the operation of the transportation facility, and business broadcast data that is broadcast data related to business notices in the transportation facility. The business broadcast data also includes normal business broadcast data related to normal business notices, and announcement business broadcast data related to announcements of the public transportation facility. The normal business broadcasts include, for example, broadcasts related to supplementary information on operation, greetings to passengers, suggestions and requests to passengers, infectious disease countermeasures, and warnings about shaking of moving objects. The announcement business broadcasts include broadcasts related to requests from the police station, notices of Traffic Safety Week, and the like. In this embodiment, the information broadcast data may include only operation broadcast data.

[0025] In this embodiment, the user specifies a bus stop section, a time slot, etc., in which the user desires to broadcast the advertisement, and registers the broadcast reservation of the advertisement broadcast data. Then, the advertisement broadcast that has been reserved and registered is broadcast in accordance with the advertisement slot in the public transportation facility.

[0026] In a preferred embodiment, an administrator who manages the broadcast data can check information related to the registered advertisement broadcast data. Here, in this embodiment, the public transportation is a bus, but it may be a train, a linear motor car, a taxi, an airplane, etc.

[0027] <1. System configuration> Fig. 1 is a block diagram showing the configuration of a system according to an embodiment. As shown in Fig. 1, the broadcast data generating system 0 includes an information management device 1 (server), a user terminal device 3, an administrator terminal device 4, and a bus 5, which are configured to be able to communicate with each other via a network NW.

[0028] The information management device 1 registers the advertisement broadcast data received from the user and generates broadcast data. Then, the information management device 1 transmits the broadcast data to the bus 5 via the network NW. A general-purpose server computer, a personal computer, or the like can be used as the information management device 1.

[0029] The user terminal device 3 accepts input related to the registration of advertising broadcast data from a user and transmits it to the information management device 1 via the network NW. Furthermore, the administrator terminal device 4 displays information related to the user who registered the advertising broadcast data, information related to the registered advertising broadcast, etc. As the user terminal device 3 and the administrator terminal device 4, a personal computer, a smartphone, a tablet terminal, a wearable device, etc. can be used.

[0030] The bus 5 is equipped with an in-vehicle device, and receives broadcast data from the information management device 1 via the in-vehicle device. As the in-vehicle device, a mobile device, a portable device, or the like can be used.

[0031] In this embodiment, the network NW is an IP (Internet Protocol) network, but there is no restriction on the type of communication protocol, and further, there is no restriction on the type and scale of the network.

[0032] <1.1 Hardware configuration> 2 is a hardware configuration diagram, as shown in FIG 2(a), the information management device 1 includes a processing unit 101, a storage unit 102, and a communication unit 103.

[0033] The processing unit 101 has a processor such as a CPU capable of executing an instruction set, and controls the overall operation and processing of the information management device 1 by executing the broadcast data generating program according to the present invention, the OS, and other applications. The storage unit 102 includes a volatile memory such as a RAM capable of storing an instruction set, and a non-volatile recording medium such as an HDD or SSD capable of recording an OS, a broadcast data generating program, and the like. The communication unit 103 has a communication interface device for connecting to a network, and controls communication with the network NW to input and output information.

[0034] 2(b), the bus 5 includes an on-board device 80, a speaker 81 and a monitor 82 as output units, and an input unit 83. The input unit 83 includes an input device capable of input processing such as an alight button, a button at the driver's hand (announcement button or an audio switching button), and a turn signal.

[0035] 2(c), the vehicle-mounted device 80 includes a processing unit 801, a storage unit 802, a communication unit 803, and a position acquisition unit 804. In this embodiment, the position acquisition unit 804 is a Global Positioning System (GPS), but may be any system capable of acquiring position information, such as a Global Navigation Satellite System (GNSS).

[0036] The processing unit 801 has one or more processors such as a CPU, and controls the overall operation and processing of the vehicle-mounted device 80 . The storage unit 802 is a HDD, a ROM, a RAM, etc., and stores vehicle-mounted device information. The vehicle-mounted device information includes an vehicle-mounted device ID that uniquely identifies the vehicle-mounted device itself, a bus ID that uniquely identifies the bus on which the vehicle-mounted device is mounted, a management company ID that uniquely identifies the bus management company, and a business office ID that uniquely identifies the bus business office. The communication unit 803 has a communication interface device for connecting to a network, and controls communication with the network NW to input and output information.

[0037] As shown in FIG. 2( d ), the terminal device 90 (user terminal device 3 , administrator terminal device 4 ) has a processing unit 901 , a storage unit 902 , a communication unit 903 , an input unit 904 , and a display unit 905 .

[0038] The processing unit 901 has one or more processors such as a CPU, and controls the overall operation and processing of the vehicle-mounted device 80 . The storage unit 902 is a HDD, a ROM, a RAM, or the like, and stores applications for operating the information management device 1, and the like. The communication unit 903 has a communication interface device for connecting to a network, and controls communication with the network NW to input and output information. The input unit 904 includes an input device capable of input processing, such as a mouse, a keyboard, or a touch panel. The display unit 905 has a display device capable of performing display processing, such as a display.

[0039] <1.2 Functional configuration of information management device> 3 is a functional block diagram of the broadcast data generating system 0. As shown in FIG. 3, the information management device 1 includes a reception unit 11, a generation processing unit 12, an advertisement reception unit 13, a display processing unit 14, a distribution unit 15, and a database 2.

[0040] <1.3.Database 2> The database 2 stores user information, operation information, advertisement space information, advertisement broadcast information, announcement broadcast information, and announcement service information.

[0041] <1.3.1. User information> The user information is information about a user who broadcasts advertisements. The user information includes a user ID that uniquely identifies the user, the user's name, address, company name, and contact information. The user information also includes browsing history information that is linked to the user ID and indicates the bus stops or bus stop sections that the user searched for before registering the broadcast reservation of the advertisement broadcast data.

[0042] <1.3.2. Operation information> The operation information is information related to bus operations, and includes a stop master, a stop name master, a stop time master, a route master, a stop pair master, and stop pattern information.

[0043] The bus stop master is information about bus stops. The bus stop master includes a bus stop ID that uniquely identifies a bus stop, latitude, longitude, and a bus stop cluster. Here, a bus stop cluster refers to a group of bus stops that share a common character string in the bus stop ID, and includes, for example, a group of bus stops whose bus stop ID is "Kanagawa_#" (# is an arbitrary number).

[0044] The bus stop name master is information about the name of a bus stop. The bus stop name master includes a bus stop name ID that uniquely identifies the bus stop name, a bus stop ID, a bus stop name, a bus stop reading information, a route bus stop name, a route bus stop reading information, a terminal bus stop name, and a terminal bus stop reading information. Here, the bus stop reading information, the route bus stop reading information, and the terminal bus stop reading information are information about how to read the bus stop that is broadcast in the announcement.

[0045] The stop time master is information about stop times at bus stops. The stop time master includes a stop time ID that uniquely identifies a stop time, a bus stop ID, an arrival time at a bus stop, and a departure time from a bus stop.

[0046] The route master is information about the route (routes) on which the bus operates. The route master includes a route ID that uniquely identifies the route, a route name, and route reading information. Here, the route reading information is information about how to read the route that is broadcast in the guidance announcement.

[0047] The bus stop pair master is information indicating a bus stop that is an end point of a bus stop section. The bus stop pair master includes a bus stop pair ID that uniquely identifies a bus stop pair, a start bus stop ID that uniquely identifies a bus stop that is the start point of the end point, and an end bus stop ID that uniquely identifies a bus stop that is the end point of the end point. In this embodiment, the start bus stop ID and the end bus stop ID are registered as bus stop IDs included in the General Transit Feed Specification (GTFS) accepted by the accepting unit 11.

[0048] The stop pattern information is information on the pattern of stops at which buses stop for each operating route. The stop pattern information includes a stop pattern ID that uniquely identifies the stop pattern, a route ID, and a stop ID. In this embodiment, the stop pattern information is registered based on the GTFS accepted by the accepting unit 11, but may be registered based on location information acquired by a location acquiring unit (not shown) of the information management device 1 or location information designated by the user.

[0049] <1.3.2. Ad space information> The advertisement space information includes an advertisement space basic master, an advertisement space time master, and an advertisement space stop master.

[0050] The advertisement space basic master is information that identifies the broadcast space of the advertisement broadcast data broadcast on each public transportation. The advertisement space basic master includes an advertisement space ID that uniquely identifies the advertisement space, an advertisement space name, a management company ID, an advertisement space status, and an hourly unit price. Here, the advertisement space status is information that indicates the status of the advertisement space, and in this embodiment includes a state in which the advertisement space has been created (under creation), a state in which the advertisement space is posted on a website (public), and a state in which the advertisement space is not posted on a website (private).

[0051] The advertisement space time master is information indicating the time of the broadcast space corresponding to each advertisement space. The advertisement space time master includes an advertisement space time ID, an advertisement space ID, and an advertisement space time that uniquely identify the advertisement space time. In this embodiment, the advertisement space time is a time period (e.g., "between 9:00" and "morning"), but may be a stop time for each bus stop. In this case, the stop time is the stop time for the bus stop that is the starting point of the bus stop pair.

[0052] The advertisement frame stop master is information about a bus stop associated with the advertisement frame. The advertisement frame stop master includes an advertisement frame stop ID, an advertisement frame ID, a bus stop pair ID, and a bus stop pattern ID that uniquely identify a bus stop associated with the advertisement frame.

[0053] In this embodiment, the advertisement frame information includes the advertisement frame stop master and the advertisement frame time master, but may include only the advertisement frame stop master. In other words, one advertisement frame may be set for each bus stop section.

[0054] <1.3.3. Advertising Broadcast Information> The advertisement broadcast information includes advertisement basic information, advertisement broadcast data information, advertisement purchase information, and advertisement period information.

[0055] The advertisement basic information is basic information related to the registered advertisement broadcast data, and includes an advertisement basic ID that uniquely identifies the advertisement basic information, an advertisement space ID, an advertisement broadcast data ID, a user ID, an advertisement broadcast status, and an advertisement purchase ID.

[0056] The advertising broadcast data information is information about the contents of the registered advertising broadcast data. The advertising broadcast data information includes an advertising broadcast data ID that uniquely identifies the advertising broadcast data, the advertising broadcast data, and advertising reading information. Here, in this embodiment, the advertising reading information is information about how to read the text data included in the advertising broadcast data.

[0057] The advertisement purchase information is information regarding the payment of the user who registered the advertisement broadcast data, and includes an advertisement purchase ID that uniquely identifies the advertisement purchase information, a user ID, a total advertisement cost, and tax.

[0058] The advertisement period information is information indicating the period during which the registered advertisement broadcast data is broadcast, and includes an advertisement period ID that uniquely identifies the advertisement period, an advertisement basic ID, and an advertisement period.

[0059] <1.3.4 Announcement Information> The announcement information is information about announcements made inside the bus. The announcement information includes an announcement ID that uniquely identifies the announcement, a bus stop pair ID, announcement data, and announcement reading information. Here, in this embodiment, the announcement reading information is information about how to read the text data included in the announcement data.

[0060] <1.3.5. Notification Business Information> The announcement service information is information related to announcements of public transportation facilities that are broadcast as service broadcasts. The announcement service information includes an announcement service ID that uniquely identifies the announcement service, announcement service broadcast data, and announcement service reading information. Here, in this embodiment, the announcement service reading information is information related to how to read the text data included in the announcement service broadcast data.

[0061] <1.3.6. Registration of advertising broadcast data> The reception unit 11 registers advertising content data when a predetermined operation is performed on an advertisement generation screen or the like of the user terminal device 3. Then, the generation processing unit 12 generates advertising broadcast data based on the advertising content data, and registers the data in the database 2. In this embodiment, the generation processing unit 12 generates audio data as advertising broadcast data based on the advertising content data and advertisement reading information.

[0062] <1.3.7. Registration of announcement data> The reception unit 11 registers guidance content data when a predetermined operation is performed on a guidance content data registration screen or the like (not shown) of the administrator terminal device 4. The generation processing unit 12 then generates guidance broadcast data based on the guidance content data and registers it in the database 2. In this embodiment, the generation processing unit 12 generates audio data as guidance broadcast data based on the guidance content data and guidance reading information.

[0063] <1.3.8. Registration of announcement broadcast data> The reception unit 11 registers the announcement service content data when a predetermined operation is performed on an announcement service content data registration screen or the like (not shown) of the administrator terminal device 4. Then, the generation processing unit 12 generates announcement service broadcast data based on the announcement service content data, and registers the same in the database 2. In this embodiment, the generation processing unit 12 generates audio data as the announcement service broadcast data based on the announcement service content data and the announcement service reading information.

[0064] <1.4. Reception Section 11> The reception unit 11 receives information about bus operation from a user and stores the operation information in the database 2. In this embodiment, the reception unit 11 receives GTFS as information about bus operation and registers the operation information. Here, GTFS is a text data group created according to certain rules, and includes stop names, stop location information, and schedule information.

[0065] <1.5. Generation processing unit 12> The generation processing unit 12 acquires advertising broadcast data related to advertising broadcasts, and generates broadcast data combining the guidance broadcast data and the advertising broadcast data. In this embodiment, the generation processing unit 12 acquires advertising broadcast data and guidance broadcast data registered in the database 2, generates broadcast data combining the advertising broadcast data and the guidance broadcast data continuously, and registers the data in association with user information.

[0066] In the present embodiment, the generation process refers to a process of generating broadcast data by transmitting an instruction to generate broadcast data to an external server, but may be a process of generating broadcast data in the information management device 1.

[0067] <1.6. Advertising Reception Section 13> The advertisement reception unit 13 receives the designation of a bus stop section and the registration of advertisement content data. In this embodiment, the advertisement reception unit 13 receives the designation of an advertisement space for each bus stop section and text data as advertisement content data, and registers the advertisement content data in association with the advertisement space.

[0068] <1.7. Display Processing Unit 14> The display processing unit 14 performs display processing of various information stored in the database 2, and transmits the display processing results to the display unit 905 of the user terminal device 3 and the administrator terminal device 4. Then, various screens described below are displayed on the user terminal device 3 and the administrator terminal device 4. Note that in this embodiment, the display processing may be processing to display various screens by transmitting various information stored in the database 2 and instructions to display various screens to the display unit 905.

[0069] <1.8.Distribution Section 15> The distribution unit 15 distributes the broadcast data stored in the database 2 to the vehicle-mounted device 80. In this embodiment, the distribution unit 15 receives the vehicle-mounted device information and the latitude and longitude acquired by the position acquisition unit 804, and distributes the broadcast data based on the latitude and longitude, the vehicle-mounted device information, and date and time information when the latitude and longitude were acquired.

[0070] In this embodiment, the broadcast data is stored in the database 2 and is broadcast by being distributed by the distribution unit 15 to the communication unit 803 of the vehicle-mounted device 80, but the broadcast data may be stored together with the advertisement time in the storage unit 802 of the vehicle-mounted device 80 and distributed and broadcast by the communication unit 803. In the following description, the involvement of the communication unit 803 will be omitted to the extent that it is not unclear.

[0071] <2. Processing flow> A method for generating broadcast data will be described below with reference to Figures 4 to 9. Figure 4(a) is a diagram showing a processing flow from pre-processing for advertisement broadcasting to broadcasting advertisements inside the bus.

[0072] <2.1. Advertising pre-broadcast processing> First, in step S1 (hereinafter simply referred to as SXX), the reception unit 11 receives the GTFS from the administrator terminal device 4 and registers operation information. In addition, in S2, the reception unit 11 receives guidance content data and guidance reading information from the administrator terminal device 4. Then, the generation processing unit 12 generates guidance broadcast data based on the guidance content data and the guidance reading information, and registers it in the database 2.

[0073] <2.2. Advertising broadcast data registration process> Next, in S3, the generation processing unit 12 generates and processes advertising broadcast data, and registers the advertising broadcast data. Fig. 4(b) is a diagram showing a processing flow related to the registration of advertising broadcast data. First, in S31, the display processing unit 14 accepts a login request from a user, and displays a screen for accepting the designation of a bus stop section. Then, in S32, the advertisement acceptance unit 13 accepts the designation of a bus stop section from the logged-in user.

[0074] 5 is a diagram showing an example of a bus stop designation screen displayed on the user terminal device 3. In this embodiment, the bus stop designation screen W1 has a map display section W11, a bus stop designation section W12, and a browsing history display section W13.

[0075] The map display unit W11 displays a map based on position information around a preset location for a predetermined time after the user logs in. Then, when the predetermined time has elapsed, the map display unit W11 displays a map based on position information acquired by a position acquisition unit (not shown) of the user terminal device 3.

[0076] The map display unit W11 is configured to allow selective input of bus stops and bus stop sections, and highlights and displays the bus stops and bus stop sections based on the location information and the bus stop master stored in the database 2. The advertisement reception unit 13 then receives selective input of the bus stop section or the bus stop on the map display unit W11, and receives the designation of the bus stop section or the bus stop.

[0077] The bus stop designation unit W12 is configured to allow a bus stop to be selected and input. In this embodiment, the advertisement reception unit 13 accepts the designation of a bus stop by accepting keyword input such as a bus stop name or a specific place name in the bus stop designation unit W12. The bus stop designation unit W12 is also configured to allow an address to be selected and input, and displays one or more bus stops based on location information corresponding to the selected and input address. The advertisement reception unit 13 then accepts the selection input of the displayed bus stop and accepts the designation of the bus stop.

[0078] In this embodiment, when the bus stop designation unit W12 receives a selective input of an address, the bus stop designation unit W12 displays nearby bus stops corresponding to the address and accepts the designation of the bus stop. On the other hand, when the bus stop designation unit W12 receives a selective input of an address, the map display unit W11 may be displayed based on the position information corresponding to the address and the designation of the bus stop may be accepted on the map display unit W11.

[0079] The browsing history display unit W13 displays a bus stop name or a bus stop section so that the bus stop name or the bus stop section can be selected and input based on the browsing history information of the user information. In this embodiment, the browsing history display unit W13 displays a bus stop section for each bus stop that is the end point of the end point of the bus stop section. The advertisement reception unit 13 then receives the selection input of the bus stop section, thereby receiving the designation of the bus stop section.

[0080] 6 is a diagram showing an example of a section designation screen that is displayed when a bus stop is designated on the bus stop designation screen W1. The section designation screen W2 displays a bus stop section associated with the bus stop designated on the bus stop designation screen W1. In this embodiment, one or more bus stop sections that have the bus stop designated on the bus stop designation screen W1 as the end point of the end point of the bus stop section are displayed so that they can be designated.

[0081] When the bus stop section is designated in S32, the broadcast reservation registration of the advertisement frame that specifies the broadcast frame of the advertisement broadcast data is accepted (S33). Fig. 7 is a diagram showing an example of a reservation registration screen that accepts the broadcast reservation registration of the advertisement broadcast data. The reservation registration screen W3 has a section display section W31, a period designation section W32, and a frame designation section W33.

[0082] The section display unit W31 displays the bus stop section specified in S32. In this embodiment, the section display unit W31 is configured to allow selection input, and when selection input is received, the bus stop designation screen W1 is displayed so that the bus stop section can be updated.

[0083] The period designation unit W32 is configured to be able to accept input of the period during which the advertisements will be broadcast. In this embodiment, the period input in the period designation unit W32 is registered as advertisement period information.

[0084] The slot designation unit W33 is configured to be able to accept a selection input of an advertising slot in which advertising will be broadcast. In this embodiment, the slot designation unit W33 displays an advertising slot for each time period so that it can be selected and input. The advertisement reception unit 13 then accepts the designation of the advertising slot by accepting the designation of the time period. In this embodiment, the slot designation unit W33 also displays a time period to which advertising broadcast data is not linked so that it can be specified. In the illustrated example, advertising broadcast data is linked to the advertising slots for "9:00", "10:00", "17:00", and "18:00", and advertising slots other than the above-mentioned time periods are displayed so that they can be specified.

[0085] As described above, once the advertising space is designated in S33, advertising broadcast data to be broadcast in the advertising space is then generated and registered (S34 to S36). First, in S34, the generation processing unit 12 determines whether or not an instruction to generate advertising broadcast data has been received. If an instruction to generate data has been received (YES in S34), the generation processing unit 12 generates the advertising broadcast data (S35). The generation processing unit 12 then registers the advertising broadcast data that has been generated (S36). If an instruction to generate data has not been received (NO in S34), the generation processing unit 12 does not generate the advertising broadcast data and ends the process.

[0086] 8 is a diagram showing an example of an advertisement generation screen for generating advertisement broadcast data. The advertisement generation screen W4 has a content reception section W41 and an adjustment section W42.

[0087] The content receiving unit W41 is configured to be able to receive text data as advertisement content data, and the advertisement receiving unit 13 receives and registers the text data received in the word text receiving unit W41a or the string of text receiving unit W41b as advertisement content data.

[0088] The word text accepting unit W41a is configured to display template text data including specific text data as variable data and to be able to accept the variable data. The advertisement accepting unit 13 accepts input of word text data as variable data, and accepts a series of text data combining the template text data and the word text data as advertisement content data.

[0089] The string of text data receiving unit W41b is configured to be able to receive the string of text data. The advertisement receiving unit 13 receives the string of text data as advertisement content data.

[0090] The adjustment unit W52 is configured to be able to receive advertisement reading information of the advertisement content data received by the content receiving unit W51. The advertisement receiving unit 13 receives and registers intonation, speech speed, voice pitch, and / or intonation as advertisement reading information in the adjustment unit W52. Then, upon receiving an instruction to generate advertisement broadcast data, the generation processing unit 12 generates and processes the advertisement broadcast data based on the advertisement content data and the advertisement reading information, and registers the data.

[0091] 9 is a diagram showing an example of a registration advertisement screen that displays registered advertisement broadcast data. The registration advertisement screen W5 displays one or more advertisement broadcast data that are registered in association with user information. Then, the selection input of any one of the advertisement broadcast data is accepted, and the process proceeds to the next step.

[0092] In this embodiment, upon receiving text data, generation processing unit 12 generates and processes advertising broadcast data, and the advertising broadcast data is registered. On the other hand, upon receiving audio data, the audio data may be registered as advertising broadcast data.

[0093] <2.3. Advertising Broadcast Processing> When the advertising broadcast data registration process is completed, in S4 the generation processing unit 12 acquires the advertising broadcast data registered and selected and input in S3 and the announcement broadcast data for the bus stop section linked to the advertising broadcast data, and generates and registers broadcast data that continuously combines the advertising broadcast data and the announcement broadcast data.

[0094] Then, in S5, the distribution unit 15 distributes the broadcast data to the vehicle-mounted device 80, and the speaker 81 broadcasts the broadcast data. In this embodiment, the distribution unit 15 receives from the vehicle-mounted device 80 the management company ID of the vehicle-mounted device information and the latitude and longitude acquired by the position acquisition unit 804 of the vehicle-mounted device 80. Then, the distribution unit 15 identifies, from the broadcast data linked to the advertising space corresponding to the latitude and longitude and the management company ID, the broadcast data linked to the advertising period and advertising space time corresponding to the date and time information at which the latitude and longitude were received. Then, the distribution unit 15 distributes the broadcast data to the vehicle-mounted device 80 linked to the management company ID. Then, the speaker 81 receives the broadcast data and broadcasts it inside the bus.

[0095] By carrying out the above steps S1 to S5, advertisement broadcast data is generated, and the broadcast data is broadcast inside the bus.

[0096] In addition, in a more preferred embodiment, when there is an advertising space to which no advertising broadcast data is linked, the generation processing unit 12 may acquire announcement service broadcast data, and generate broadcast data that combines the announcement service broadcast data to which the advertising space is linked and the operation broadcast data as the guidance broadcast data.

[0097] In this embodiment, when there is an advertising space to which no advertising broadcast data is linked, the generation processing unit 12 randomly acquires one piece of announcement service broadcast data from the announcement service broadcast data registered in the database 2. The generation processing unit 12 then generates broadcast data that combines the announcement service broadcast data and the operation broadcast data linked to the advertising space, and registers the broadcast data. In other words, when no advertising broadcast is linked to an advertising space, the operation broadcast and announcement service broadcast for the bus stop section corresponding to the advertising space will be broadcast in the advertising space.

[0098] In this embodiment, the generation processing unit 12 generates broadcast data by combining announcement service broadcast data and operation broadcast data, but it may also generate broadcast data by combining normal service broadcast and operation broadcast data in addition to the announcement service broadcast data. This makes it possible to broadcast announcements related to business by utilizing advertisement frames for which no advertisement broadcast data has been registered by the user.

[0099] In this embodiment, the generation processing unit 12 acquires the announcement service broadcast data registered in the database 2 and generates the broadcast data, but it may also acquire audio data received from a user as the announcement service broadcast data and generate the broadcast data.

[0100] <3.Administrator screen> On the other hand, an administrator who manages broadcast data can manage advertisement broadcast data registered by users. Fig. 10 is a diagram showing an example of an administrator screen displayed on administrator terminal device 4.

[0101] The administrator screen W6 displays information related to the advertisement space. In this embodiment, the administrator screen W6 displays the advertisement broadcast status based on the advertisement period of the advertisement broadcast data linked to the advertisement space. Specifically, the administrator screen W6 displays "waiting for distribution" as the advertisement broadcast status of the advertisement broadcast data having an advertisement period in which the current date and time is before the advertisement period, "distributing" as the advertisement broadcast status of the advertisement broadcast data having an advertisement period in which the current date and time is within the advertisement period, and "delivered" as the advertisement broadcast status of the advertisement broadcast data having an advertisement period in which the current date and time is after the advertisement period. This allows the administrator to check the distribution status of the advertising broadcast data for each advertising space, and edit it as necessary.

[0102] According to the present invention, for example, if a user of a local retail store broadcasts a sale advertisement during a sale period, the advertisement can be made known to users using public transportation in real time. The advertisement stimulates the purchasing desire of users who hear it, thereby improving sales at the retail store. In addition, not only retail stores but also bus companies can make profits by charging advertising fees from retail stores. In other words, by broadcasting valuable information in addition to the same old bus announcements, it is possible to revitalize the local area. [Explanation of symbols]

[0103] 0: Broadcast data generation system 1: Information management device 2: Database 3: User terminal device 4: Administrator terminal device 5. Bus 101: Processing section 102: Storage section 103: Communications Department 8: Moving object 80:In-vehicle equipment 81: Speaker 82: Monitor 83: Input section 801: Processing section 802: Storage section 803: Communications Department 804: Position acquisition part 90: Terminal equipment 901: Processing section 902: Storage section 903: Communications Department 904: Input section 905:Display section 11: Reception 12: Generation processing section 13: Advertising Reception Department 14: Display processing section 15: Distribution Department NW: Network W1: Stop designation screen W11: Map display section W12: Stop designation section W13: Browsing history display section W2: Section selection screen W3: Reservation registration screen W31: Section display section W32: Period specification section W33: Frame specification section W4: Ad generation screen W41: Contents reception desk W41a: Word text reception section W41b: Text reception section W42: Adjustment section W5: Registration Advertisement Screen W6:Administrator screen

Claims

1. A broadcast data generation system that generates broadcast data to be broadcast in public transportation, comprising: The broadcast data generation system includes a storage unit, an advertisement reception unit, and a generation processing unit, The storage unit stores information announcement data related to information announcements broadcast during operation of public transportation in association with bus stop sections; The advertisement reception unit receives a designation of a stop section of a public transportation facility, text data as advertisement content data, and advertisement reading information of the advertisement content data, The generation processing unit generates and processes advertising broadcast data, which is data related to advertising broadcast and corresponds to the specified bus stop section, based on the advertising content data and the advertisement reading information; A broadcast data generation system that generates broadcast data including the guidance broadcast data linked to the specified bus stop section and the advertising broadcast data.

2. The broadcast data generating system includes an information management device and an in-vehicle device installed in a bus, the information management device includes the storage unit, the advertisement receiving unit, the generation processing unit, and a distribution unit, The storage unit stores an advertising frame that identifies a broadcast frame of the advertising broadcast data for each bus management company, The advertisement reception unit receives input of the bus stop section, the advertisement frame, and the advertisement period, and the advertisement content data and the advertisement reading information, The generation processing unit links and registers the generated advertising broadcast data, the designated bus stop section, the advertising frame, and the advertising period, The broadcast data generation system of claim 1, wherein the distribution unit acquires bus location information and identification information of the bus management company from the vehicle-mounted device, and identifies the broadcast data linked to the advertising period and advertising space corresponding to the date and time information at which the location information was received, among the advertising spaces corresponding to the location information and the identification information of the bus management company.

3. The broadcast data generation system further includes a display processing unit, The display processing unit displays a map on which a bus stop can be selected based on the specified location information and a bus stop master including a bus stop group, and when the bus stop is designated, displays one or more of the bus stop sections with the designated bus stop as an end point. The broadcast data generating system according to claim 1 , wherein the advertisement receiving unit receives a designation of one bus stop section from among the displayed bus stop sections.

4. The broadcast data generation system further includes a display processing unit, the storage unit stores an advertising frame that identifies a broadcast frame of the advertising broadcast data for each stop time of a stop that is an end point of the bus stop section; The advertisement reception unit receives the designation of the stop time, the advertisement content data, and the advertisement reading information, The generation processing unit registers the generated advertising broadcast data in association with an advertising space corresponding to a specified dwell time. The broadcast data generating system according to claim 1 .

5. The broadcast data generating system includes: The storage unit stores an advertisement frame that identifies a broadcast frame of the advertisement broadcast data, The guidance broadcast data is operation broadcast data, the advertisement reception unit receives the designation of the advertisement space, advertisement content data, and advertisement reading information, and registers the advertisement content data in association with the advertisement space; When there is the advertisement space to which the advertisement content data is not linked, the generation processing unit acquires announcement service broadcast data related to announcements of public transportation facilities, The broadcast data generating system according to claim 1 , further comprising: a generating process for the broadcast data including the operation broadcast data and the announcement broadcast data linked to the advertisement space.

6. The broadcast data generation system further includes a display processing unit and an administrator terminal device that manages the broadcast data, the storage unit stores an advertisement frame for accepting registration of the advertisement broadcast data, an advertisement period indicating a period during which the advertisement is broadcast, and an advertisement broadcast status in association with each other; The broadcast data generation system of claim 1, wherein the display processing unit displays the advertising broadcast status of one or more of the advertising broadcast data linked to each advertising space on an administrator screen of the administrator terminal device based on the advertising period registered in association with the advertising space.

7. A broadcast data generation program for generating broadcast data to be broadcast in public transportation, On the computer, storing information announcement data related to information announcements broadcast during operation of public transportation in association with bus stop sections; A step of accepting a designation of a stop section of a public transportation facility, text data as advertisement content data, and advertisement reading information of the advertisement content data; generating advertising broadcast data corresponding to the designated bus stop section, the advertising broadcast data being related to advertising broadcast based on the advertising content data and the advertising reading information; and generating broadcast data including the guidance broadcast data linked to the designated bus stop section and the advertising broadcast data.

8. A broadcast data generation method using one or more computers to generate broadcast data to be broadcast in public transportation, comprising: The computer, Announcement data relating to announcements broadcast during the operation of public transportation is stored in association with bus stop sections; Accepting a designation of a stop section of a public transportation facility, text data as advertisement content data, and advertisement reading information of the advertisement content data; generating advertising broadcast data corresponding to the designated bus stop section, the advertising broadcast data being related to advertising broadcast based on the advertising content data and the advertising reading information; A broadcast data generating method for generating broadcast data including the guidance broadcast data linked to the specified bus stop section and the advertising broadcast data.

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