Price comparison system based on consumption behavior analysis

Abstract

A price comparison system (1000) is disclosed. The disclosed price comparison system (1000) comprises: a user terminal (200) that is connected to a shopping server (100) via a network to transmit and receive data, and transmits a desired purchase service selected by a user to the shopping server (100); a business terminal (300) that is connected to the shopping server (100) via the network to transmit and receive data, and makes payment for the desired purchase service requested by the user; and the shopping server (100) that provides, to the user terminal (200) or the business terminal (300), a desired purchase service name, a payment price, a payment method selection menu, and an equivalent object for helping purchase determination in order to pay the service requested for purchase from the user terminal (200) or the business terminal (300).

Description

Price comparison system based on consumer behavior analysis

[0001] The present invention relates to a price comparison system based on consumption behavior analysis, and more specifically, to a price comparison system that, when paying for an intangible service, extracts and presents the product or service with the highest purchase frequency corresponding to the user's gender and age from public institution purchasing behavior analysis data or user purchase payment data, thereby helping the user make a purchase decision and promoting purchase.

[0002] Consumption of various intangible services is on the rise these days. For example, unlike tangible products like chairs or fountain pens, OTT subscription services and financial consulting services lack a definitive form, making it difficult to make an appropriate purchase decision regarding the level of burden they will incur.

[0003] Payment for these intangible services can be made online via mobile phone or by visiting the business location and using a POS terminal or kiosk.

[0004] Previously, only the name of the service desired to be purchased, its price, and a payment method selection screen were provided at the payment stage for intangible services.

[0005] This made it difficult to clearly determine how much of a burden the price of the desired service would be on the user.

[0006] Meanwhile, traditionally, to encourage purchases, customers who struggled to make a purchase decision at the checkout stage had to be persuaded verbally. Furthermore, even this was impossible online.

[0007] Therefore, there is an urgent need to develop a new price comparison system that can help customers make appropriate purchasing decisions when paying for intangible services and encourage purchases from the business perspective.

[0008] The present invention was proposed to solve the above problem, and its purpose is to enable users to easily determine the extent of the burden by presenting a product or service of equivalent price to the desired service as a comparison target when paying for an intangible service.

[0009] In addition, the present invention aims to present a product or service with the highest purchase frequency corresponding to the user's gender and age by extracting the product or service with the highest purchase frequency from public institution purchasing behavior analysis data or user purchasing payment data.

[0010] In addition, the present invention aims to provide an equivalent object presentation module that promotes online purchasing.

[0011] The present invention relates to a price comparison system (1000) that provides an equivalent object to assist in purchasing decisions when paying for an intangible service to be purchased.

[0012] A user terminal (200) that is connected to a shopping server (100) through a network to transmit and receive data and transmit a desired purchase service selected by the user to the shopping server (100);

[0013] A business terminal (300) that is connected to a shopping server (100) through a network to transmit and receive data and makes payment for a service requested by a user;

[0014] A price comparison system is provided, characterized by including a shopping server (100) that provides the user terminal (200) or business terminal (300) with the name of the service to be purchased, the payment price, the payment method selection menu, and an equivalent object to assist in the purchase decision for the service requested for purchase from the user terminal (200) or business terminal (300).

[0015] In addition, the shopping server (100) of the present invention,

[0016] A payment module (110) that provides a menu for selecting a desired service name, payment price, and payment method to a user terminal (200) or a business terminal (300) for payment for a service requested for purchase from the user terminal (200) or business terminal (300);

[0017] It further includes an equivalent target presentation module (120) that transmits information on a product or service equivalent to the price of the desired purchase service to the user terminal (200) or business terminal (300);

[0018] The above equivalent target presentation module (120) is characterized by assisting the user's purchase decision by presenting information on products or services equivalent in price to the desired service as a comparison target at the payment stage.

[0019] In addition, the above equivalent target presentation module (120)

[0020] A public institution purchasing behavior analysis data storage unit (121) in which consumer purchasing behavior analysis data provided by public institutions is stored;

[0021] It is characterized by including an equivalent target extraction unit (123) that presents a product or service of equivalent price to a desired service, and extracts and presents the product or service with the highest purchase frequency corresponding to the gender and age of the user input from the user terminal (200) from the purchase frequency ranking data by gender and age extracted from the public institution purchase behavior analysis data storage unit (121).

[0022] In addition, the equivalent object presentation module (120) of the present invention,

[0023] A user purchase payment data storage unit (122) where the user's purchase payment data is stored;

[0024] It is characterized by including an equivalent target extraction unit (123) that presents a product or service of equivalent price to a desired purchase service, analyzes the purchase payment data stored in the purchase payment data storage unit (122), and extracts and presents the product or service with the highest purchase frequency during a preset period.

[0025] In addition, the present invention is characterized in that the information presented by the equivalent object presentation module (120) is text, an image, or a combination of text and an image.

[0026] The price comparison system according to the present invention has the effect of enabling users to easily determine the extent of the burden when paying for an intangible service.

[0027] Additionally, the present invention has the effect of promoting purchase when paying for intangible services.

[0028] In addition to the effects described above, specific effects of the present invention are described below while explaining specific details for carrying out the invention.

[0029] Figure 1 is a configuration diagram of a price comparison system according to the present invention.

[0030] Figure 2 is a block diagram of a shopping server according to the present invention.

[0031] Hereinafter, various embodiments of this document are described with reference to the attached drawings. However, this is not intended to limit the technology described in this document to specific embodiments, and it should be understood that various modifications, equivalents, and / or alternatives of the embodiments of this document are included. In connection with the description of the drawings, similar reference numerals may be used for similar components.

[0032] Additionally, the expressions "first," "second," etc. used in this document can describe various components, regardless of order and / or importance, and are only used to distinguish one component from another, and do not limit the components. For example, "part 1" and "part 2" can refer to different parts, regardless of order or importance. For example, without departing from the scope of the rights set forth in this document, the first component can be referred to as the second component, and similarly, the second component can also be referred to as the first component.

[0033] Furthermore, the terms used in this document are merely used to describe specific embodiments and may not be intended to limit the scope of other embodiments. Singular expressions may include plural expressions unless the context clearly dictates otherwise. Terms used herein, including technical or scientific terms, may have the same meaning as commonly understood by a person of ordinary skill in the art described in this document. Terms defined in general dictionaries among the terms used in this document may be interpreted as having the same or similar meaning in the context of the relevant technology, and shall not be interpreted in an idealized or overly formal sense unless explicitly defined in this document. In some cases, even if a term is defined in this document, it cannot be interpreted to exclude the embodiments of this document.

[0034] Figure 1 is a block diagram of a price comparison system (1000) according to the present invention, and Figure 2 is a block diagram of a shopping server (100) according to the present invention.

[0035] This is explained with reference to Figures 1 and 2.

[0036] The present invention relates to a price comparison system (1000) that allows a user to easily determine the extent of burden a purchase will impose on the user when paying for an intangible service desired to be purchased online, and that promotes purchases from a seller's perspective.

[0037] A price comparison system (1000) according to the present invention includes a user terminal (200), a business terminal (300), and a shopping server (100).

[0038] The user terminal (200) is configured to be connected to a shopping server (100) via a network to transmit and receive data, and to transmit a desired purchase service selected by the user to the shopping server (100).

[0039] The user terminal (200) may be a mobile phone or a personal computer.

[0040] The business terminal (300) is connected to the shopping server (100) via a network to transmit and receive data, and is configured to make payment for a service requested by a user.

[0041] The business terminal (300) may be a POS terminal, personal computer, kiosk, etc.

[0042] The shopping server (100) provides a payment environment for services requested for purchase by users.

[0043] The payment module (110) equipped in the shopping server (100) provides a menu for selecting the name of the service to be purchased, payment price, and payment method to the user terminal (200) or business terminal (300) at the payment stage.

[0044] Previously, when paying for an intangible service, only the name of the service you wish to purchase, its price, and a payment method selection screen were provided.

[0045] This has made it difficult to determine how much of a burden the price of intangible services, such as consulting fees, would be on users.

[0046] Accordingly, in the present invention, a comparison target is presented at the stage of payment for an intangible service to assist the user in making a purchase decision.

[0047] The equivalent target presentation module (120) provided in the shopping server (100) is configured to transmit information on products or services equivalent to the price of a desired purchase service to a user terminal (200) or a business terminal (300).

[0048] The information provided by the equivalent target presentation module (120) may be composed of text, images, or a combination of text and images.

[0049] Let's use the example of purchasing an OTT subscription service such as YouTube or Netflix as an example.

[0050] In the present invention, the text and image "One hamburger" are presented as an equivalent target for the monthly fee of 8,000 won for an OTT subscription service.

[0051] Users can easily perceive the monthly fee of 8,000 won for an OTT subscription service as being as much of a burden as buying a hamburger, which helps them make a purchasing decision.

[0052] The vagueness associated with purchasing intangible services without any comparables is resolved by providing a comparable service. This makes it easier to assess the degree of burden placed on users.

[0053] The equivalent object provided by the equivalent object presentation module (120) is an item with a high frequency of use, which is an object that users frequently use on a daily basis and for which they can easily intuitively determine the degree of purchase burden.

[0054] In order to present equivalent objects more objectively, the present invention uses purchasing behavior analysis data provided by public institutions and individual user purchase payment data as a basis.

[0055] Here, purchase payment data includes credit card usage history, shopping history from online platforms such as Naver Shopping, and shopping history from shopping applications such as Coupang.

[0056] To this end, the equivalent target presentation module (120) according to the present invention includes a public institution purchasing behavior analysis data storage unit (121), a user purchase payment data storage unit (122), and an equivalent target extraction unit (123).

[0057] The public institution purchasing behavior analysis data storage unit (121) is a configuration in which consumer purchasing behavior analysis data provided by public institutions such as the National Statistical Office is stored.

[0058] The user purchase payment data storage unit (122) is a configuration in which the user's purchase payment data is stored.

[0059] The equivalent target extraction unit (123) presents a product or service with a price equivalent to the desired purchase service, and extracts and presents the product or service with the highest purchase frequency corresponding to the gender and age of the user input from the user terminal (200) from the purchase frequency ranking data by gender and age extracted from the public institution purchase behavior analysis data storage unit (121).

[0060] In addition, the equivalent target extraction unit (123) presents a product or service of equivalent price to the desired purchase service, but analyzes the purchase payment data stored in the purchase payment data storage unit (122) to extract and present the product or service with the highest purchase frequency during a preset period.

[0061] The equivalent object presentation module (120) can guide users to easily make a purchase decision by presenting items that are frequently used in daily life, such as a hamburger or a pack of cigarettes.

[0062] In other words, paying 8,000 won per month for an OTT subscription service can be perceived as equivalent to purchasing a hamburger several times a week, which can induce hesitant users to make a purchase.

[0063] This may be more effective than promoting the service verbally.

[0064] The present invention relates to a price comparison system (1000) based on consumption behavior analysis, and more specifically, to a price comparison system that, when paying for an intangible service, extracts and presents the product or service with the highest purchase frequency corresponding to the user's gender and age from public institution purchase behavior analysis data or user purchase payment data, thereby helping the user make a purchase decision and promoting purchase.

[0065]

[0066] Although the preferred embodiments of the present invention have been illustrated and described above, the present invention is not limited to the specific embodiments described above, and various modifications may be made by those skilled in the art without departing from the spirit or scope of the present invention as claimed in the claims. Furthermore, such modified embodiments should not be understood individually from the technical idea or prospect of the present invention.

Claims

1. In a price comparison system (1000) that provides equivalents to assist in purchasing decisions when paying for an intangible service, A user terminal (200) that is connected to a shopping server (100) through a network to transmit and receive data and transmit a desired purchase service selected by the user to the shopping server (100); A business terminal (300) that is connected to a shopping server (100) through a network to transmit and receive data and makes payment for a service requested by a user; A price comparison system characterized by including a shopping server (100) that provides the user terminal (200) or business terminal (300) with the name of the service to be purchased, the payment price, the payment method selection menu, and an equivalent object to assist in the purchase decision for the service requested for purchase from the user terminal (200) or business terminal (300).

2. In paragraph 1, The above shopping server (100) is, A payment module (110) that provides a menu for selecting a desired service name, payment price, and payment method to a user terminal (200) or a business terminal (300) for payment for a service requested for purchase from the user terminal (200) or business terminal (300); It further includes an equivalent target presentation module (120) that transmits information on a product or service equivalent to the price of the desired purchase service to the user terminal (200) or business terminal (300); The above equivalent target presentation module (120) is a price comparison system characterized in that it helps the user make a purchase decision by presenting information on products or services equivalent to the desired purchase service as a comparison target at the payment stage.

3. In paragraph 2, The above equivalent object presentation module (120) is A public institution purchasing behavior analysis data storage unit (121) in which consumer purchasing behavior analysis data provided by public institutions is stored; A price comparison system characterized by including an equivalent target extraction unit (123) that presents a product or service of equivalent price to a desired service, and extracts and presents the product or service with the highest purchase frequency corresponding to the gender and age of the user input from the user terminal (200) from the purchase frequency ranking data by gender and age extracted from the public institution purchase behavior analysis data storage unit (121).

4. In paragraph 2, The above equivalent object presentation module (120) is A user purchase payment data storage unit (122) where the user's purchase payment data is stored; A price comparison system characterized by including an equivalent target extraction unit (123) that presents a product or service of equivalent price to a desired purchase service, analyzes the purchase payment data stored in the purchase payment data storage unit (122), and extracts and presents the product or service with the highest purchase frequency during a preset period.

5. In any one of paragraphs 2 to 4, A price comparison system characterized in that the information presented by the above equivalent target presentation module (120) is text, image, or a combination of text and image.

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