Method and device for providing item information

Abstract

A method by which an electronic device provides item information, according to an embodiment of the present disclosure, comprises the steps of: checking a purchase history of a user; providing, to a terminal of the user, a first page including an item list corresponding to the user on the basis of the purchase history; receiving, from the terminal of the user, a first input of the user corresponding to a first item in the item list; and providing, on the first page, a pop-up page corresponding to the first item in response to the first input.

Description

Method and device for providing item information

[0001] Embodiments of the present disclosure relate to a method and device for providing item information.

[0002] As internet use becomes more widespread, the e-commerce market is expanding. Specifically, while the proportion of people visiting offline stores to purchase products is declining, the proportion of people purchasing products through e-commerce using computers or smartphones or ordering food through food delivery services is rapidly increasing.

[0003] E-commerce service providers can provide a separate page within their e-commerce applications that lists frequently purchased items, allowing users to easily identify and repurchase frequently purchased items. This reduces the time spent searching for other items, enhances the user experience, and increases convenience. Furthermore, for service providers, it encourages users to actively repurchase, ultimately increasing conversion rates.

[0004] Meanwhile, when a user selects an item on a page displaying a list of frequently purchased items and then navigates to a page displaying detailed information about that item, the excessive amount of information displayed on the detailed information page can distract the user, potentially hindering the user's purchase of the item and reducing the purchase rate. Therefore, a method and system are needed to effectively display item information on a page displaying a list of frequently purchased items without lowering the user's purchase rate.

[0005] Related prior art literature includes Republic of Korea Patent No. 10-2530659.

[0006] An embodiment of the present disclosure is proposed to solve the above-described problem, and provides a page including a list of items corresponding to a user based on the user's purchase history, and in response to a user input for one item in the list of items, provides a pop-up page that allows the user to check key information about the item without moving to the item's detail page, thereby effectively providing item information.

[0007] The technical problems to be achieved in the present invention are not limited to the technical problems mentioned above, and other technical problems not mentioned can be clearly understood by a person having ordinary skill in the technical field to which the present invention belongs from the description below.

[0008] In order to achieve the above-described task, a method for providing item information by an electronic device according to one embodiment of the present disclosure is characterized by including the steps of: confirming a user's purchase history; providing a first page including a list of items corresponding to the user based on the purchase history to the user's terminal; receiving a first input from the user corresponding to a first item among the list of items from the user's terminal; and providing a pop-up page corresponding to the first item on the first page in response to the first input.

[0009] According to one embodiment, the step of providing a first page includes a step of checking a list of items including items purchased by a user a certain number of times or more during a certain period of time based on a purchase history; and a step of providing a first page including the list of items to a user's terminal.

[0010] In one embodiment, the item list comprises items belonging to one or more categories, wherein the one or more categories are determined based on a repurchase rate of items belonging to each category.

[0011] In one embodiment, the pop-up page includes an image of the first item, price information, shipping information, and purchase history information of the user for the first item, wherein the purchase history information includes the number of purchases of the first item by the user and the most recent purchase date.

[0012] According to one embodiment, a method for an electronic device to provide item information further comprises the step of displaying, on a user's terminal, information about items purchased together when the user purchases a first item, according to a user's input corresponding to purchase history information.

[0013] According to one embodiment, a method for an electronic device to provide item information includes: receiving a second input from a user corresponding to a pop-up page; and providing a second page including detailed information of a first item to a user's terminal in response to the second input, wherein the pop-up page includes only a portion of the information included in the second page.

[0014] In one embodiment, the second input is characterized by corresponding to one of an image, brand information, and review information of the first item on the pop-up page.

[0015] According to one embodiment, a method for an electronic device to provide item information includes: receiving a third input from a user corresponding to a pop-up page; and providing a pop-up page corresponding to a second item from a list of items on a first page in response to the third input, wherein the third input includes a horizontal scroll input corresponding to the pop-up page.

[0016] According to one embodiment, the pop-up page includes a first area including information about a first item, and a second area including information about one or more similar items corresponding to the first item at the bottom of the first area, wherein the one or more similar items include items purchased by another user who purchased or viewed the first item within a certain period of time from the time the user purchased or viewed the first item.

[0017] According to one embodiment, a method for an electronic device to provide item information further comprises the steps of: receiving a fourth input from a user corresponding to an area other than an area where a pop-up page is displayed on a first page; and removing the pop-up page from the first page in response to the fourth input.

[0018] An electronic device providing item information according to one embodiment of the present disclosure is characterized by including a memory storing at least one command; and a processor executing at least one command to check a user's purchase history, provide a first page including a list of items corresponding to the user based on the purchase history to the user's terminal, receive a first input from the user corresponding to a first item among the list of items from the user's terminal, and provide a pop-up page corresponding to the first item on the first page in response to the first input.

[0019] A non-transitory computer-readable storage medium storing a program for executing a method for providing item information by an electronic device according to an embodiment of the present disclosure on a computer is characterized in that the method includes: a step of checking a user's purchase history; a step of providing a first page including a list of items corresponding to the user based on the purchase history to a user's terminal; a step of receiving a first input from the user corresponding to a first item among the list of items from the user's terminal; and a step of providing a pop-up page corresponding to the first item on the first page in response to the first input.

[0020] According to an embodiment of the present disclosure, in response to a user's first input for a first item from a list of items on a first page, an electronic device may display a pop-up page displaying detailed information about the first item on the first page instead of a second page displaying detailed information about the first item. The user may recognize that he or she is still on the first page while viewing detailed information about the first item through this pop-up page UI. If the user is not interested in the first item displayed on the pop-up page, he or she may close the pop-up page at any time and continue browsing the list of items displayed on the first page again, which ultimately has the effect of reducing the user's bounce rate on the first page and increasing the purchase conversion rate on the first page.

[0021] The effects that can be obtained from the present invention are not limited to the effects mentioned above, and other effects not mentioned can be clearly understood by a person having ordinary skill in the art to which the present invention belongs from the description below.

[0022] FIG. 1 is a diagram schematically illustrating the configuration of an item information provision system according to one embodiment of the present disclosure.

[0023] FIG. 2 is a flowchart illustrating a method for providing item information by an electronic device according to one embodiment of the present disclosure.

[0024] FIG. 3 is an exemplary diagram illustrating a page displaying detailed information of an item selected from a list according to one embodiment of the present disclosure.

[0025] FIG. 4 is an exemplary diagram illustrating a pop-up page displaying detailed information of an item selected from a list according to one embodiment of the present disclosure.

[0026] FIGS. 5A and 5B are diagrams illustrating the operation of an electronic device according to a scroll input on a pop-up page according to one embodiment of the present disclosure.

[0027] FIGS. 6A and 6B are diagrams illustrating operations of an electronic device according to input corresponding to an object on a pop-up page according to one embodiment of the present disclosure.

[0028] FIG. 7 is a diagram illustrating an operation of an electronic device according to an input corresponding to an object on a pop-up page according to one embodiment of the present disclosure.

[0029] FIG. 8 is a diagram illustrating an operation of an electronic device according to an input corresponding to an object on a pop-up page according to one embodiment of the present disclosure.

[0030] FIG. 9 is a diagram illustrating the operation of an electronic device according to a scroll input on a pop-up page according to one embodiment of the present disclosure.

[0031] FIG. 10 is a drawing schematically illustrating each component of an electronic device according to one embodiment of the present disclosure.

[0032] Hereinafter, embodiments of the present invention will be described in detail with reference to the attached drawings.

[0033] In describing the embodiments, descriptions of technical details that are well known in the technical field to which the present invention pertains and are not directly related to the present invention will be omitted. This is to avoid obscuring the gist of the present invention by omitting unnecessary explanations and to convey the gist more clearly.

[0034] For the same reason, some components in the attached drawings are exaggerated, omitted, or schematically depicted. Furthermore, the dimensions of each component do not entirely reflect its actual size. Identical or corresponding components in each drawing are assigned the same reference numbers.

[0035] The advantages and features of the present invention, and the methods for achieving them, will become clearer with reference to the embodiments described in detail below together with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below and may be implemented in various different forms. These embodiments are provided only to ensure that the disclosure of the present invention is complete and to fully inform those skilled in the art of the scope of the invention, and the present invention is defined only by the scope of the claims. Like reference numerals designate like elements throughout the specification.

[0036] At this time, it will be understood that each block of the processing flow diagrams and combinations of the flow diagrams can be performed by computer program instructions. These computer program instructions can be installed in a processor of a general-purpose computer, a special-purpose computer, or other programmable data processing equipment, so that the instructions executed by the processor of the computer or other programmable data processing equipment create a means for performing the functions described in the flow diagram block(s). These computer program instructions can also be stored in a computer-available or computer-readable memory that can direct a computer or other programmable data processing equipment to implement the functions in a specific manner, so that the instructions stored in the computer-available or computer-readable memory can also produce a manufactured item that includes an instruction means for performing the functions described in the flow diagram block(s). Since the computer program instructions may be installed on a computer or other programmable data processing device, a series of operational steps may be performed on the computer or other programmable data processing device to create a computer-executable process, and the instructions that cause the computer or other programmable data processing device to perform the steps for performing the functions described in the flowchart block(s) may also provide steps for performing the functions described in the flowchart block(s).

[0037] Additionally, each block may represent a module, segment, or portion of code that contains one or more executable instructions for performing a specific logical function(s). It should also be noted that in some alternative implementation examples, the functions described in the blocks may occur out of order. For example, two blocks depicted in succession may actually be executed substantially concurrently, or the blocks may sometimes be executed in reverse order, depending on their respective functions.

[0038] Here, the term '~ unit' used in this embodiment means a software or hardware component such as an FPGA or ASIC, and the '~ unit' performs certain roles. However, the '~ unit' is not limited to software or hardware. The '~ unit' may be configured to be on an addressable storage medium and may be configured to regenerate one or more processors. Thus, as an example, the '~ unit' includes components such as software components, object-oriented software components, class components, and task components, processes, functions, properties, procedures, subroutines, segments of program code, drivers, firmware, microcode, circuits, data, databases, data structures, tables, arrays, and variables. The functions provided within the components and '~ units' may be combined into a smaller number of components and '~ units' or further separated into additional components and '~ units'. In addition, the components and '~ units' may be implemented to regenerate one or more CPUs within a device or a secure multimedia card.

[0039] FIG. 1 is a diagram schematically illustrating the configuration of an item information provision system according to one embodiment of the present disclosure.

[0040] Referring to FIG. 1, an item information providing system according to one embodiment of the present disclosure may include a user terminal (110) and an electronic device (120).

[0041] In one embodiment, a user of an e-commerce or food delivery brokerage service can communicate with a service server that includes an electronic device (120) using a user terminal (110). The user terminal (110) has an application that provides an e-commerce or food delivery brokerage service installed, can access the electronic device (120) under the control of the application, and can use the e-commerce and food delivery brokerage service based on information exchange with the electronic device (120). The e-commerce or food delivery brokerage application may include a buyer application, a seller application, a delivery person application, etc., depending on who the user of the application is. That is, the user terminal (110) can be used by various users, including customers who purchase items through the service, sellers who sell items through the service, and delivery people who deliver purchased items from sellers to customers. The user terminal (110) may be a mobile device such as a smartphone or tablet PC, or a static device such as a desktop PC, and any device that can install and execute an e-commerce or delivery brokerage service application can be used as the user terminal (110) without limitation.

[0042] In one embodiment, the electronic device (120) may communicate with the user terminal (110) and provide information related to an e-commerce or food delivery brokerage service to the user terminal (110), and may be included in a service server that provides the e-commerce or food delivery brokerage service. The electronic device (120) may provide information on items, stores, or menus as search results of a database. In addition, the electronic device (120) may provide information related to delivery and payment for items purchased by the customer through the service to at least one of the customer, the seller, and the delivery person. In one embodiment, the electronic device (120) may generate a page including a list of items that the user has purchased at least once based on the user's purchase history, and provide the page to the user terminal (110).

[0043] In one embodiment, the electronic device (120) and the user terminal (110) connected thereto may each include an input unit, an output unit, and a communication unit. Each of the input unit and the output unit may be various interfaces or connection ports that receive user input or output information to the user.

[0044] The input unit may include an input module, and the input module receives user input from a user. The user input may be in various forms, including key input, touch input, and voice input. Examples of input modules that can receive such user input include, in addition to a traditional keypad, keyboard, and mouse, a touch sensor that detects the user's touch, a microphone that receives a voice signal, a camera that recognizes gestures through image recognition, a proximity sensor including at least one of a light sensor or an infrared sensor that detects the user's approach, a motion sensor that recognizes user movement through an acceleration sensor or a gyro sensor, and various other forms of input means that detect or receive various forms of user input, and the input module according to an embodiment of the present disclosure may include at least one of the devices listed above. Here, the touch sensor may be implemented as a piezoelectric or electrostatic touch sensor that detects touch through a touch panel or touch film attached to a display panel, an optical touch sensor that detects touch by an optical method, etc. In addition, the input module may be implemented in the form of an input interface (such as a USB port or PS / 2 port) that connects an external input device that receives user input instead of a device that detects user input on its own.

[0045] The output unit may include an output module, and the output module may output various types of information. The output module may include at least one of a display that outputs an image, a speaker that outputs a sound, a haptic device that generates vibration, and various other forms of output means. In addition, the output module may be implemented in the form of a port-type output interface that connects the individual output means described above. For example, the output module in the form of a display may display text, still images, and moving images. The display may include at least one of a liquid crystal display (LCD), a light emitting diode (LED) display, an organic light emitting diode (OLED) display, a flat panel display (FPD), a transparent display, a curved display, a flexible display, a 3D display, a holographic display, a projector, and various other forms of devices capable of performing an image output function. Such a display may also be in the form of a touch display that is integrated with a touch sensor of the input module.

[0046] The communication unit can communicate with other devices. Accordingly, each of the electronic device according to the present disclosure and the user terminal linked with the electronic device can transmit and receive information with other devices through the communication unit. Here, communication, i.e., data transmission and reception, can be performed by wire or wirelessly. To this end, the communication unit can be configured as a wired communication module that connects to the Internet or the like through a LAN (Local Area Network), a mobile communication module that connects to a mobile communication network via a mobile communication base station and transmits and receives data, a short-range communication module that uses a communication method of the Wireless Local Area Network (WLAN) series such as Wi-Fi or a communication method of the Wireless Personal Area Network (WPAN) series such as Bluetooth or Zigbee, a satellite communication module that uses a Global Navigation Satellite System (GNSS) such as the Global Positioning System (GPS), or a combination thereof.

[0047] In one embodiment, the electronic device (120) may verify a user's purchase history, provide a first page including a list of items corresponding to the user based on the purchase history to the user terminal (110), obtain a first user input corresponding to a first item in the list of items from the user's terminal (110), and provide a pop-up page corresponding to the first item on the first page in response to the first input. A method for providing item information by the electronic device (120) will be described in detail below with reference to FIG. 2.

[0048] FIG. 2 is a flowchart illustrating a method for providing item information by an electronic device according to one embodiment of the present disclosure. Each step of the flowchart (200) illustrated in FIG. 2 may be performed by the electronic device (120) illustrated in FIG. 1.

[0049] In step S210, the electronic device can verify the user's purchase history. Information about items purchased by the user can be stored in the service provider's database each time the user makes a purchase. The user's purchase history can be verified for the entire period from the time the user first used the e-commerce service (or signed up for the service) to the present, or only for a specific period of time.

[0050] In step S220, the electronic device may provide the user's terminal with a first page containing a list of items corresponding to the user based on the user's purchase history. For example, the first page may include a page (400) showing frequently purchased items by the user, as illustrated in FIG. 4.

[0051] In one embodiment, the first page may include a list of items frequently purchased by the user. In one embodiment, the electronic device may identify a list of items purchased by the user a certain number of times over a certain period of time based on the user's purchase history, and provide the first page including the list of items to the user's terminal. In one embodiment, the list of items may be sorted in various orderings, such as by most recent purchase, number of purchases, highest review rating, or highest sales volume.

[0052] In one embodiment, at least one of the period of time and the number of times may be adaptively determined based on at least one of the number of items included in the item list and the user's purchase history.

[0053] In one embodiment, the item list may consist of items belonging to one or more categories. The electronic device may check the user's purchase history and include items in the item list that the user has purchased a certain number of times from one or more preset categories.

[0054] In one embodiment, one or more categories may be determined based on the repurchase rate of items within each category. The electronic device may identify categories of items with a high repurchase rate through the first page over a certain period of time and determine to display only items within those categories on the first page. Specifically, for categories with a low repurchase rate, the electronic device may determine not to display items within those categories on the first page, even if the user has recently frequently purchased those items. In this way, the electronic device may increase the purchase conversion rate of users through the first page by only including items within categories with a high repurchase rate.

[0055] Meanwhile, in the above examples, it is assumed that the first page is a page including a list of items frequently purchased by users, but this is not limited thereto, and the first page may refer to various pages that display a list including multiple items (e.g., a search results page, a shopping cart page, a wish list page, a page associated with items frequently viewed by users, a page associated with items with high review ratings, etc.).

[0056] In step S230, the electronic device may obtain a first user input corresponding to a first item from a list of items from the user's terminal. The user may select one item from the list displayed on the first page via the user terminal (i.e., the first input), and information about the first item selected based on the first input may be transmitted to the electronic device.

[0057] In step S240, the electronic device may provide a pop-up page corresponding to the first item on the first page in response to the first input. In one embodiment, the pop-up page may be a page that displays detailed information about the first item, unlike the first page that displays information about multiple items. Meanwhile, the pop-up page may not be displayed on the entire display area of ​​the user terminal, like the first page or the second page that displays detailed information about the items, but may be displayed on the first page in the form of a pop-up (or widget) that has a smaller area than the first or second page.

[0058] Conventionally, displaying a second page (e.g., page (310) of FIG. 3) that displays detailed information about the first item in response to a first input on the entire display area of ​​the user terminal instead of the first page causes the user to perceive that he or she has been separated from the first page, which increases the user's bounce rate from the first page. In addition, the excessive amount of information displayed on the second page may distract the user's attention, which may lower the user's purchase rate on the first page. On the other hand, if a pop-up page that displays detailed information about the first item instead of the second page is displayed on the first page in response to the first input, the user may perceive that he or she is still on the first page even while viewing detailed information about the first item through the pop-up page UI. If the user is not interested in the first item displayed on the pop-up page, he or she can close the pop-up page at any time and continue browsing the list of items displayed on the first page again, which ultimately has the effect of reducing the user's bounce rate from the first page and increasing the purchase conversion rate on the first page.

[0059] In one embodiment, the electronic device may determine whether the first item corresponds to a specific category, and if the first item corresponds to the specific category, may provide a second page containing detailed information about the first item without providing a pop-up page corresponding to the first item in response to the first input. For example, if the first item is included in a bulk discount category that offers significant discounts when multiple items are purchased in a bundle, information about this feature may be difficult to provide on a pop-up page, and therefore the electronic device may provide a second page containing detailed information about the first item directly without providing a pop-up page.

[0060] In one embodiment, if the electronic device compares the information of the first item at the time the user recently purchased the first item with the information of the current first item and there is a significant difference (e.g., a difference in price, a difference in delivery period, a difference in item version, etc.), the electronic device may not provide a pop-up page corresponding to the first item in response to the first input, but may instead provide a second page including detailed information about the first item. If there is a significant difference in the current first item compared to when the user purchased the first item, providing only simplified information about the first item through the pop-up page may confuse the user, and therefore, the electronic device may not provide the pop-up page to the user in such a case.

[0061] FIG. 3 is an exemplary diagram illustrating a page displaying detailed information of an item selected from a list according to one embodiment of the present disclosure.

[0062] Referring to FIG. 3, a page (300) containing a list of items frequently purchased by a user is illustrated. When a user clicks on a first item (e.g., "A Salad") on page (300), a page (310) displaying detailed information about the first item may be displayed on the user's terminal. Page (310) may display detailed information about the first item, such as an image, brand, item name, reviews, country of origin, price information, shipping information, selectable options, payment benefits, and information related to reward points. Furthermore, page (310) may display not only detailed information about the first item, but also information about other items with high review ratings from other users.

[0063] However, as described above, displaying the page (310) on the entire display area of ​​the user terminal instead of the page (300) causes the user to perceive that he or she is separated from the page (300), which increases the user's abandonment rate from the page (300), and the excessive amount of information displayed on the page (310) may distract the user's attention, thereby lowering the user's purchase rate on the page (300). An embodiment for solving this problem is described below with reference to FIG. 4.

[0064] FIG. 4 is an exemplary diagram illustrating a pop-up page displaying detailed information of an item selected from a list according to one embodiment of the present disclosure.

[0065] Referring to FIG. 4, a page (400) including a list of items frequently purchased by a user is illustrated. When a user clicks on a first item (e.g., A Salad) on the page (400), a pop-up page (410) displaying detailed information about the first item may be displayed on the user's terminal. Although the pop-up page (410) displays detailed information about the first item, it may include only some simplified information that is condensed compared to the information displayed on the page (310) of FIG. 3. In addition, the pop-up page (410) may be displayed so as to occupy a smaller area on the page (400), thereby allowing the user to perceive that he or she is still on the page (400) while viewing detailed information about the first item on the pop-up page (410), which may reduce the user's abandonment rate from the page (400).

[0066] In one embodiment, the pop-up page (410) may include an image of the first item, price information, shipping information, and the user's purchase history information (411) for the first item. In one embodiment, the purchase history information (411) may include the number of times the user has purchased the first item and the most recent purchase date. Since the pop-up page (410) is displayed on a page (400) associated with the user's purchase history, the user can easily check information about the purchase history of the first item through the page (410), which may remind the user of the purchase history for the first item, thereby encouraging purchase and enhancing the user experience.

[0067] In one embodiment, the electronic device may, based on a user input corresponding to purchase history information (411) on a pop-up page (410), check information about items purchased together with the first item when the user purchases the first item and display the information on the user terminal. For example, when the user clicks on purchase history information (411) on the pop-up page (410), information about other items (e.g., salad dressing, fruit, nutritional supplements) purchased together with the first item (e.g., salad) may be displayed in an expanded area on the pop-up page (410) or through a pop-up widget. In this way, the electronic device may remind the user of the purchase history of other items by displaying information about other items purchased together with the first item, thereby effectively encouraging the user to purchase the corresponding items.

[0068] In one embodiment, the electronic device may further display an object (420) along with the pop-up page (410). The user may close the pop-up page (410) by inputting a corresponding input to the object (420) and return to the page (400) to continue browsing the list of frequently purchased items.

[0069] In one embodiment, the electronic device can receive a user input corresponding to an area other than an area where a pop-up page (410) is displayed on the page (400), and remove the pop-up page (410) from the page (400) in response to the user input. The user can click on any area on the page (400) other than the pop-up page (410) as well as the object (420) to exit the pop-up page (410), which can provide a convenient entry path to the page (400) and reduce the user's abandonment rate from the page (400).

[0070] In one embodiment, the electronic device may receive a second user input corresponding to the pop-up page (410), and provide a second page (e.g., page (310) of FIG. 3) containing detailed information about the first item to the user terminal in response to the second input. At this time, the pop-up page (410) may include only a portion of the information included in the second page. If the user wants to view more detailed information about the first item than the information displayed on the pop-up page (410), the electronic device may provide a second page containing detailed information about the item through a user input corresponding to the pop-up page (410). Unlike the pop-up page (410), the second page may not be in a pop-up form but may occupy the entire display area of ​​the user terminal and may include detailed information about the first item. The electronic device may, for example, place an object (e.g., a “Go to detailed information page of the first item” button) on the pop-up page (410) so that the user may click the object to move to the second page. In this way, the electronic device can provide a gateway to the second page on the pop-up page (410) so that the user can move from the pop-up page (410) to the second page at any time when he or she wants to view more detailed information about the item.

[0071] In one embodiment, some of the information included in the pop-up page (410) among the details of the first item included in the second page may be determined differently depending on the category or characteristics of the first item. For example, if the review rating of the first item is below the reference rating, the pop-up page (410) may not include review information for the first item.

[0072] In one embodiment, the second input may correspond to one of the image, brand information, and review information of the first item on the pop-up page (410). Instead of placing a separate object on the pop-up page (410) for moving to the second page, the electronic device may provide the second page to the user when the user clicks on any of the information on the pop-up page (410).

[0073] For example, when a user clicks on an image of a first item on a pop-up page (410), the electronic device may close the pop-up page (410) and provide the user terminal with a second page displaying detailed information about the first item. The second page may include multiple images of the first item, while the pop-up page (410) may include only one representative image of the first item.

[0074] As another example, when a user clicks on brand information on a pop-up page (410), the electronic device can close the pop-up page (410) and provide a second page displaying detailed information of the first item to the user terminal, and control the area displaying the brand information on the second page to be displayed directly on the display unit of the user terminal.

[0075] As another example, when a user clicks on review information (e.g., review rating) on ​​a pop-up page (410), the electronic device may close the pop-up page (410) and provide a second page displaying detailed information about the first item to the user terminal, and may control an area of ​​the second page displaying the review information to be directly displayed on the display unit of the user terminal. In one embodiment, when a user clicks on review information on the pop-up page (410), the electronic device may provide a third page related to the review information about the first item to the user terminal.

[0076] FIGS. 5A and 5B are diagrams illustrating the operation of an electronic device according to a scroll input on a pop-up page according to one embodiment of the present disclosure.

[0077] Referring to FIG. 5A, an example (500) is illustrated in which a different pop-up page is displayed according to a user's horizontal scroll input on a pop-up page. In one embodiment, the electronic device may receive a user's horizontal scroll input corresponding to the pop-up page, and provide a pop-up page corresponding to a second item in the item list on the first page in response to the horizontal scroll input. The electronic device may provide a pop-up page corresponding to a second item, which is next in order to the first item in the item list, according to the user's horizontal scroll input on the pop-up page corresponding to the first item, so that the user can quickly and conveniently check detailed information of items in the item list on the first page.

[0078] In one embodiment, the order of the pop-up page of items provided in response to a horizontal scroll input may match the sort order of the item list on the first page. In one embodiment, the item list on the first page may be sorted by the user's most recent purchase order, most frequently purchased order, highest review rating order among purchased items, most frequently reviewed order among purchased items, etc.

[0079] Referring to FIG. 5B, an example (510) is illustrated in which a different pop-up page is displayed according to a user's vertical scroll input on a pop-up page. In one embodiment, the electronic device may receive a user's vertical scroll input corresponding to a pop-up page associated with a first item, and, in response to the vertical scroll input, provide a pop-up page corresponding to a third item on the first page. For example, the third item may be an item that the user purchased together with the first item. By vertically scrolling the pop-up page displaying detailed information about the first item, the user may move to a pop-up page corresponding to another item (e.g., salad dressing) purchased together with the first item (e.g., salad), as illustrated in FIG. 5B, which may remind the user of the purchase history for the first item and other items and induce the user to make a purchase. However, in the present embodiment, the pop-up page is configured so that the user can view all information included in the pop-up page without performing a scroll input, thereby preventing user confusion due to a double scroll implementation.

[0080] In one embodiment, the electronic device can check the history of other items purchased by other users who have purchased the first item over a certain period of time along with the first item, and provide the user with items frequently purchased along with the first item as third items. That is, the user can easily check information about other items frequently purchased by other users who have purchased the first item by vertically scrolling on a pop-up page corresponding to the first item.

[0081] In one embodiment, the third item may include another item that is similar to the first item and can replace the first item. In one embodiment, a pop-up page displayed in response to a user's vertical scroll input may be sorted in order of review ratings of similar items corresponding to the first item. For example, if the user scrolls upward on a pop-up page corresponding to the first item, a pop-up page corresponding to items similar to the first item with higher review ratings than the first item may be provided, and if the user scrolls downward on a pop-up page corresponding to the first item, a pop-up page corresponding to items similar to the first item with lower review ratings than the first item may be provided.

[0082] FIGS. 6A and 6B are diagrams illustrating operations of an electronic device according to input corresponding to an object on a pop-up page according to one embodiment of the present disclosure.

[0083] Referring to FIG. 6A, a pop-up page (600) displaying detailed information about a first item is illustrated. The pop-up page (600) may include an object (601) for a user to add the first item to a shopping cart. When the user performs an input corresponding to the object (601), the electronic device may provide the user with a notification indicating that the first item has been added to the shopping cart, such as an object (602). In one embodiment, when the user performs an input corresponding to the object (602), the electronic device may provide a shopping cart page to the user terminal.

[0084] Referring to FIG. 6B, a pop-up page (600) displaying detailed information about a first item is illustrated. The pop-up page (600) may include an object (603) for a user to purchase the first item. When the user performs an input corresponding to the object (603), the electronic device may first determine whether a one-click purchase is possible for the first item. One-click purchase is intended to minimize the user's input of information for purchase and payment. For example, if the price of the first item is less than a certain amount (e.g., 50,000 won), the electronic device may determine that a one-click purchase is possible. If the electronic device determines that a one-click purchase is possible, the electronic device may provide a page (610) to the user terminal to proceed with the one-click purchase procedure for the first item. If the electronic device determines that a one-click purchase is not possible, the electronic device may provide a page (620) to the user terminal to request the user to provide additional information for payment of the first item.

[0085] FIG. 7 is a diagram illustrating an operation of an electronic device according to an input corresponding to an object on a pop-up page according to one embodiment of the present disclosure.

[0086] Referring to FIG. 7, a pop-up page (700) displaying detailed information about a first item is illustrated. In the example illustrated in FIG. 7, the first item may be an item that can only be purchased by users who have signed up for membership. In the example illustrated in FIG. 7, if the user has not signed up for membership, the electronic device may provide an object (701) instead of an object for purchase on the pop-up page (700). If the user performs an input corresponding to the object (701), the electronic device may provide a page (710) for the user to sign up for membership.

[0087] The example illustrated in Figure 7 may be applicable to a case where the user was a member at the time of purchasing the first item, but later canceled the membership, or where the first item was not a membership-only item at the time of purchasing the first item, but was later changed to a membership-only item.

[0088] In one embodiment, if a user has subscribed to a membership when purchasing a first item, but has subsequently canceled the membership and page (700) of FIG. 7 is provided, the electronic device may check statistical information about benefits the user has obtained through membership during the membership subscription period (e.g., amount saved, number of times special delivery has been used) and display the statistical information on page (700) or page (710) to induce the user to re-subscribe to the membership. In one embodiment, if the amount saved by the user is less than a certain amount or the number of times the user has canceled the special delivery has been used is less than a certain number, the statistical information may not be displayed on page (700) or page (710).

[0089] FIG. 8 is a diagram illustrating an operation of an electronic device according to an input corresponding to an object on a pop-up page according to one embodiment of the present disclosure.

[0090] Referring to FIG. 8, a pop-up page (800) displaying detailed information of a first item is illustrated. The pop-up page (800) may include an object (801) and an object (802). In the example illustrated in FIG. 8, the first item may be an item that is currently out of stock. The object (801) may be an object for a user to request a notification when the first item is back in stock, and the object (802) may be an object for placing the first item in a shopping cart regardless of whether the item is out of stock. When the user performs an input corresponding to the object (801), the electronic device may provide a notification through the pop-up page (810) that the restocking notification request has been completed. When the user performs an input corresponding to the object (802), the electronic device may provide a notification through the object (820) that the first item has been placed in the shopping cart.

[0091] In one embodiment, if the first item is not restocked for a certain period of time, the electronic device may provide a notification, instead of a restock notification, with information about the highest-rated item among similar items corresponding to the first item. As another related example, the electronic device may provide a notification, instead of a restock notification, with information about the fastest-delivery item among similar items corresponding to the first item.

[0092] FIG. 9 is a diagram illustrating the operation of an electronic device according to a scroll input on a pop-up page according to one embodiment of the present disclosure.

[0093] Referring to FIG. 9, a pop-up page (900) displaying detailed information about a first item is illustrated. In one embodiment, the pop-up page (900) may include a first area including information about the first item, and a second area (910) including information about one or more similar items corresponding to the first item at the bottom of the first area. Through the information about similar items included in the second area (910), a user can easily obtain information about items preferred by other users in addition to items that the user has purchased, and an electronic device can promote and induce purchases of other items in addition to the first item to the user through the second area (910). In one embodiment, the one or more similar items may include items purchased by other users who have purchased or viewed the first item within a certain period of time from the time of purchase or viewing of the first item.

[0094] In one embodiment, when a user clicks on a fourth item included in a second area (910), the electronic device may provide a pop-up page corresponding to the fourth item (e.g., pop-up page (410) of FIG. 4) if the user has a history of purchasing the fourth item, and may provide a second page (e.g., page (310) of FIG. 3) including detailed information about the fourth item if the user has no history of purchasing the fourth item.

[0095] FIG. 10 is a drawing schematically illustrating each component of an electronic device according to one embodiment of the present disclosure.

[0096] Referring to FIG. 10, an electronic device (1000) may include a processor (1010) and a memory (1020), and may perform a method for providing item information. Only components related to the present embodiments are illustrated in the electronic device (1000) illustrated in FIG. 10. Accordingly, it will be apparent to those skilled in the art that the electronic device (1000) may further include other general components in addition to the components illustrated in FIG. 10.

[0097] The processor (1010) controls the overall functions for providing item information in the electronic device (1000). For example, the processor (1010) controls the electronic device (1000) overall by executing programs stored in the memory (1020) within the electronic device (1000). The processor (1010) may be implemented as a central processing unit (CPU), a graphics processing unit (GPU), an application processor (AP), etc., provided within the electronic device (100), but is not limited thereto.

[0098] The memory (1020) is a hardware that stores various data processed within the electronic device (1000), and the memory (1020) can store data processed and data to be processed in the electronic device (1000). In addition, the memory (1020) can store applications, drivers, etc. to be driven by the electronic device (1000). The memory (1020) can include a random access memory (RAM) such as a dynamic random access memory (DRAM), a static random access memory (SRAM), a read-only memory (ROM), an electrically erasable programmable read-only memory (EEPROM), a CD-ROM, a Blu-ray or other optical disk storage, a hard disk drive (HDD), a solid state drive (SSD), or a flash memory.

[0099] Meanwhile, this specification and drawings disclose preferred embodiments of the present invention. Although specific terms have been used, they are used in a general sense only to easily explain the technical content of the present invention and to aid in understanding the invention, and are not intended to limit the scope of the present invention. It will be apparent to those skilled in the art that other modifications based on the technical concept of the present invention are possible in addition to the embodiments disclosed herein.

[0100] The electronic device or terminal according to the above-described embodiments may include a processor, a memory for storing and executing program data, permanent storage such as a disk drive, a communication port for communicating with an external device, a user interface device such as a touch panel, a key, an icon, etc. The methods implemented as software modules or algorithms may be stored on a computer-readable recording medium as computer-readable codes or program commands that can be executed on the processor. Here, the computer-readable recording medium includes a magnetic storage medium (e.g., read-only memory (ROM), random-access memory (RAM), floppy disk, hard disk, etc.) and an optical reading medium (e.g., CD-ROM, DVD: Digital Versatile Disc)). The computer-readable recording medium may be distributed to computer systems connected to a network, so that the computer-readable code can be stored and executed in a distributed manner. The medium is readable by a computer, stored in a memory, and executed by a processor.

[0101] The present embodiment may be represented by functional block configurations and various processing steps. These functional blocks may be implemented by various hardware and / or software configurations that perform specific functions. For example, the embodiment may employ direct circuit configurations such as memory, processing, logic, look-up tables, etc., which may perform various functions under the control of one or more microprocessors or other control devices. Similarly, the present embodiment may be implemented in a programming or scripting language such as C, C++, Java, assembler, Python, etc., including various algorithms implemented as a combination of data structures, processes, routines, or other programming configurations. Functional aspects may be implemented as algorithms that execute on one or more processors. Furthermore, the present embodiment may employ conventional techniques for electronic configuration, signal processing, and / or data processing. Terms like "mechanism," "element," "means," and "composition" can be used broadly and are not limited to mechanical or physical components. These terms can also encompass a series of software routines, such as those associated with a processor.

[0102] The above-described embodiments are merely examples, and other embodiments may be implemented within the scope of the claims set forth below.

Claims

1. A method for an electronic device to provide item information, Step to check the user's purchase history; A step of providing a first page including a list of items corresponding to the user based on the purchase history to the user's terminal; A step of receiving a first input from the user corresponding to a first item in the item list from the user's terminal; and A method comprising the step of providing a pop-up page corresponding to the first item on the first page in response to the first input.

2. In paragraph 1, The step of providing the above first page is A step of checking the item list including items purchased by the user a certain number of times or more over a certain period of time based on the purchase history; and A method comprising the step of providing the first page including the list of items to the user's terminal.

3. In paragraph 2, The above list of items consists of items belonging to one or more categories, A method wherein the one or more categories are determined based on the repurchase rate of items belonging to each category.

4. In paragraph 1, The above pop-up page includes an image of the first item, price information, shipping information, and the user's purchase history information of the first item, A method wherein the above purchase history information includes the number of purchases of the first item by the user and the date of the most recent purchase.

5. In paragraph 4, A method further comprising the step of displaying information about items purchased together with the first item on the user's terminal according to an input of the user corresponding to the purchase history information.

6. In paragraph 1, A step of receiving a second input from the user corresponding to the pop-up page; and Including a step of providing a second page including detailed information of the first item to the user's terminal in response to the second input, A method wherein the pop-up page includes only a portion of the information included in the second page.

7. In paragraph 6, A method wherein the second input corresponds to one of the image, brand information, and review information of the first item on the pop-up page.

8. In paragraph 1, A step of receiving a third input of the user corresponding to the pop-up page; and In response to the third input, a step of providing a pop-up page corresponding to a second item among the item list on the first page is included. A method wherein the third input comprises a horizontal scroll input corresponding to the pop-up page.

9. In paragraph 1, The pop-up page includes a first area including information about the first item, and a second area including information about one or more similar items corresponding to the first item at the bottom of the first area, A method wherein the one or more similar items include items purchased by another user who purchased or viewed the first item within a certain period of time from the time the user purchased or viewed the first item.

10. In paragraph 1, A step of receiving a fourth input of the user corresponding to an area other than the area where the pop-up page is displayed on the first page; and A method further comprising the step of removing the pop-up page from the first page in response to the fourth input.

11. As an electronic device that provides item information, a memory storing at least one instruction; and An electronic device comprising a processor configured to: check a user's purchase history by executing at least one command; provide a first page including a list of items corresponding to the user based on the purchase history to the user's terminal; receive a first input from the user corresponding to a first item among the list of items from the user's terminal; and provide a pop-up page corresponding to the first item on the first page in response to the first input.

12. A non-transitory computer-readable storage medium storing a program for causing a computer to execute a method for an electronic device to provide item information, the method comprising: Step to check the user's purchase history; A step of providing a first page including a list of items corresponding to the user based on the purchase history to the user's terminal; A step of receiving a first input from the user corresponding to a first item in the item list from the user's terminal; and A non-transitory computer-readable storage medium comprising a step of providing a pop-up page corresponding to the first item on the first page in response to the first input.

Images