The invention discloses a platform for exhibiting information based on a self-media channel. An independent app platform is established, the independent app platform is directly orientated towards a terminal client and conducts information interaction with a third-party platform, media situation information is managed uniformly, received and forwarded by the independent app platform, and instant messages are updated and obtained by the independent app platform; the third-party platform comprises the microblog, the wechat, various internet forums, communication spaces and the like. Meanwhile, the invention further provides a method for exhibiting the information based on the self-media channel. Celebrity individuals serve as the center, the information can be shared conveniently, and management of fans is facilitated. Construction of a self-media platform is adopted, release, forwarding and sharing of the information can be greatly reduced, the complexity of the platform and method which are used by a user is reduced, each user only needs to manage an app with the user serving as the principal part, followers are managed collectively, and therefore a large amount of time and vigor which are applied to different platforms are saved.