The invention discloses a photographing system, which is applied to intelligent wrist-worn equipment, and comprises a sliding sleeve which is slidably inserted into the side wall of an equipment main body, a key which is arranged at the outer end of the sliding sleeve and is used for operation, a photographing part which is embedded in the sliding sleeve, and a display screen which is arranged on the equipment main body and is in signal connection with the photographing part. Thus, when photographing and video recording are needed, only the sliding sleeve needs to be slid out of the side wall of the equipment body, the photographing component is exposed, and meanwhile the photographing content of the photographing component can be checked in real time through the display screen. On the basis of not influencing the preset function of the key, the intelligent wrist-worn equipment can independently realize the photographing and video recording functions without the help of other electronic products such as a mobile phone, the photographing and video recording operation is greatly simplified, the user experience is improved, in addition, the hidden design of the photographing part is realized, the privacy of the user is protected, and the user experience is improved. The size of the device body is prevented from being increased. The invention further discloses the intelligent wrist-worn equipment, and the beneficial effects of the intelligent wrist-worn equipment are as described above.