Information pushing method and apparatus thereof

Abstract

The invention discloses an information pushing method and an apparatus thereof. The method comprises the following steps that: key words are collected, wherein the key words are employed by a same user on all terminals when the user uses multimedia services; and corresponding relations between all terminal logon accounts and key words; according to corresponding relations between a prestored username and all the terminal logon accounts as well as the corresponding relations between all the terminal logon accounts and the key words, association relations between the username, all the terminal logon accounts and the key words are established; the number of times of occurrences of a collected same key word that is associated with the user name is calculated and it is determined whether the number of times of occurrences of the same key word exceeds a preset threshold; if so, the key word is determined as a behavior attribute of the user; and when the user logs in to a network by all the terminal accounts, the behavior attribute of the user is obtained and individualized information and / or an individualized interface are / is generated, wherein the individualized information and / or the individualized interface are / is matched with the behavior attribute of the user; and then the individualized information and / or the individualized interface are / is pushed to a terminal that the user is using. According to the invention, individualized information can be actively pushed to a user.

Description

technical field [0001] The present invention relates to the technical field of triple play, in particular, to an information push method and device. Background technique [0002] In the information age, people can obtain multimedia information through various methods, for example, they can actively or passively obtain multimedia information through terminals such as PCs, mobile phones, and ITV (Interactive TV, Interactive Television). Because each user may have the multimedia information that he is interested in, but when the user changes the terminal, the user's usage habits on one terminal will not be applied to another terminal. For example, when using a mobile phone, the user often uses Receive the video information pushed by the server, so that the user can learn the latest video information at the first time. If the user's mobile phone fails and must use the PC or the user actively uses the PC to surf the Internet, the user will not be able to obtain the latest video i...

AI Technical Summary

Problems solved by technology

Because each user may have the multimedia information that he is interested in, but when the user changes the terminal, the user's usage habits on one terminal will not be applied to another terminal. For example, when using a mobile phone, the user often uses Receive the video information pushed by the server, so that the user can learn the latest video information at the first time. If the user's mobile phone fails and must use the PC or the user actively uses the PC to surf the Internet, the user will not be able to obtain the latest video information in real time. As a result, users cannot obtain the same user experience on different terminals, which reduces the user's perception of multiple terminals

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