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Data processing method and apparatus

A data processing and data technology, applied in the network field, can solve the problems of increasing purchase desire and low reliability, and achieve the effect of improving reliability and authenticity

Inactive Publication Date: 2015-10-28
TENCENT TECH (SHENZHEN) CO LTD
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Problems solved by technology

[0003] Because the ratings of products have a visual and intuitive impact on users when they choose products, thereby increasing users' desire to buy, so some manufacturers use professional praise user terminals or professional negative review user terminals to evaluate products in order to improve product ratings. Reviews to improve your own product ratings or lower the ratings of other people's products; due to the large human factors in the product rating data, the reliability of the existing product rating data is low

Method used

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  • Data processing method and apparatus
  • Data processing method and apparatus

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Embodiment Construction

[0025] The technical solutions of the present invention will be further described below in conjunction with the accompanying drawings and specific embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0026] The invention proposes a data processing method. refer to figure 1 , the data processing method of this embodiment comprises the following steps:

[0027] Step S10, receiving a data processing request sent by the user terminal;

[0028] The data processing request includes the information of the user terminal and the current score data of the target object. The information of the above-mentioned user terminal can be the name or code of the user terminal, etc.; the above-mentioned target object can be a commodity or a kind of service. In the following embodiments, the commodity is used as an example to describe in detail. For example, the commodity can be an ...

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Abstract

The invention discloses a data processing method. The method comprises the following steps: receiving a data processing quest sent by a user terminal, wherein the data processing request comprises information of the user terminal and current rating data of a target object; according to the data processing request, obtaining historical scoring data of the user terminal and a basic rating score for reflecting an average score of the target object; according to the current rating data, the historical rating data and the basic rating data, calculating a weight value of the user terminal for the current score of the target object; and according to the rating data of each user terminal for the target object and the corresponding weight value, calculating a current total rating score of the target object. The invention also discloses a data processing apparatus. According to the invention, the data reliability and the data authenticity are improved.

Description

technical field [0001] The invention relates to the field of network technology, in particular to a data processing method and device. Background technique [0002] With the rapid development of mobile smart terminals, the way of purchasing goods online through smart terminals is also becoming more and more frequent. In order to reflect the difference of the products, the users usually score the products after purchasing the products. [0003] Because the ratings of products have a visual and intuitive impact on users when they choose products, thereby increasing users' desire to buy, so some manufacturers use professional praise user terminals or professional negative review user terminals to evaluate products in order to improve product ratings. Reviews to improve your own product ratings or lower the ratings of other people's products; due to the large human factors in the product rating data, the reliability of the existing product rating data is low. Contents of the ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00
Inventor 李键程刚
Owner TENCENT TECH (SHENZHEN) CO LTD
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