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Method and device for detecting keyword promotion degree

A keyword and degree technology, which is applied in the field of detecting the degree of promotion of keywords, can solve problems such as the inability to evaluate the degree of promotion of keywords to be detected

Active Publication Date: 2020-03-03
BEIJING GRIDSUM TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The embodiment of the present application provides a method and device for detecting the promotion degree of a keyword, so as to at least solve the technical problem in the prior art that the promotion degree of the keyword to be detected cannot be automatically evaluated

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  • Method and device for detecting keyword promotion degree

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Embodiment Construction

[0019] In order to enable those skilled in the art to better understand the solution of the present application, the technical solution in the embodiment of the application will be clearly and completely described below in conjunction with the accompanying drawings in the embodiment of the application. Obviously, the described embodiment is only It is an embodiment of a part of the application, but not all of the embodiments. Based on the embodiments in this application, all other embodiments obtained by persons of ordinary skill in the art without creative efforts shall fall within the scope of protection of this application.

[0020] It should be noted that the terms "first" and "second" in the specification and claims of the present application and the above drawings are used to distinguish similar objects, but not necessarily used to describe a specific order or sequence. It is to be understood that the data so used are interchangeable under appropriate circumstances such ...

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Abstract

The invention discloses a method and a device for detecting the popularization degree of a keyword. The method comprises the steps that multiple web texts comprising the keyword to be detected are crawled; the crawled multiple web texts are processed to obtain multiple associated words; each associated word is matched with preset keywords to obtain matching associated words of the preset keywords and the number of the matching associated words, wherein the matching associated words are among the multiple associated words, and the preset keywords are keywords associated with the keyword to be detected; the target specific value of the number of the matching associated words and the number of the preset keywords is calculated, wherein the target specific value is used for representing the popularization degree of the keyword to be detected. Through the method and the device, the technical problem that in the prior art, the popularization degree of the keyword to be detected cannot be assessed automatically is solved.

Description

technical field [0001] The present application relates to the field of computers, in particular, to a method and device for detecting the degree of keyword promotion. Background technique [0002] In today's society, brand owners need to pay attention to whether the public opinion on the Internet is consistent with the brand owner's brand and product positioning. In the existing technology, part of the public opinion content can be crawled by embedding a crawler application in the system, but It is impossible to automatically measure the crawled public opinion content and perform matching analysis with its own product content, so that brand owners cannot know whether there is a difference between the message that the brand actually wants to convey and consumer cognition during the brand communication process sex. If there is a difference between the message that the brand actually wants to convey and consumer cognition, the appearance of the difference will lead to a declin...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/951G06F16/33
CPCG06F16/951
Inventor 王名洋祁文吴丹
Owner BEIJING GRIDSUM TECH CO LTD
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