Method and device for detecting popularization degree of keyword

Abstract

The invention discloses a method and a device for detecting the popularization degree of a keyword. The method comprises the steps that multiple web texts comprising the keyword to be detected are crawled; the crawled multiple web texts are processed to obtain multiple associated words; each associated word is matched with preset keywords to obtain matching associated words of the preset keywords and the number of the matching associated words, wherein the matching associated words are among the multiple associated words, and the preset keywords are keywords associated with the keyword to be detected; the target specific value of the number of the matching associated words and the number of the preset keywords is calculated, wherein the target specific value is used for representing the popularization degree of the keyword to be detected. Through the method and the device, the technical problem that in the prior art, the popularization degree of the keyword to be detected cannot be assessed automatically is solved.

Description

Technical field

[0001] This application relates to the computer field, and in particular, to a method and device for detecting the extent of keyword promotion. Background technique

[0002] In today’s society, brand owners need to pay attention to whether the public opinion on the Internet is consistent with the brand’s brand and product positioning. In the prior art, part of the public opinion content can be crawled by embedding crawler applications in the system. Unable to automatically measure the crawled public opinion content and perform matching analysis with its own product content, resulting in the brand owner’s inability to know whether there is a difference in the brand’s communication process between the message that the brand actually wants to convey and consumer perception Sex. If there is a difference in the message that the brand actually wants to convey and consumer perception, the appearance of the difference will lead to a decline in the efficiency and quality ...

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