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Method and device for detecting popularization degree of keyword

A keyword and degree technology, which is applied in the field of detecting the degree of promotion of keywords, can solve problems such as the inability to evaluate the degree of promotion of keywords to be detected

Active Publication Date: 2017-05-10
BEIJING GRIDSUM TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The embodiment of the present application provides a method and device for detecting the promotion degree of a keyword, so as to at least solve the technical problem in the prior art that the promotion degree of the keyword to be detected cannot be automatically evaluated

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  • Method and device for detecting popularization degree of keyword

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Embodiment Construction

[0019] In order to enable those skilled in the art to better understand the solutions of the application, the technical solutions in the embodiments of the application will be clearly and completely described below in conjunction with the drawings in the embodiments of the application. Obviously, the described embodiments are only It is a part of the embodiments of this application, not all the embodiments. Based on the embodiments in this application, all other embodiments obtained by those of ordinary skill in the art without creative work should fall within the protection scope of this application.

[0020] It should be noted that the terms "first" and "second" in the description and claims of the application and the above-mentioned drawings are used to distinguish similar objects, and are not necessarily used to describe a specific sequence or sequence. It should be understood that the data used in this way can be interchanged under appropriate circumstances, so that the embo...

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Abstract

The invention discloses a method and a device for detecting the popularization degree of a keyword. The method comprises the steps that multiple web texts comprising the keyword to be detected are crawled; the crawled multiple web texts are processed to obtain multiple associated words; each associated word is matched with preset keywords to obtain matching associated words of the preset keywords and the number of the matching associated words, wherein the matching associated words are among the multiple associated words, and the preset keywords are keywords associated with the keyword to be detected; the target specific value of the number of the matching associated words and the number of the preset keywords is calculated, wherein the target specific value is used for representing the popularization degree of the keyword to be detected. Through the method and the device, the technical problem that in the prior art, the popularization degree of the keyword to be detected cannot be assessed automatically is solved.

Description

Technical field [0001] This application relates to the computer field, and in particular, to a method and device for detecting the extent of keyword promotion. Background technique [0002] In today’s society, brand owners need to pay attention to whether the public opinion on the Internet is consistent with the brand’s brand and product positioning. In the prior art, part of the public opinion content can be crawled by embedding crawler applications in the system. Unable to automatically measure the crawled public opinion content and perform matching analysis with its own product content, resulting in the brand owner’s inability to know whether there is a difference in the brand’s communication process between the message that the brand actually wants to convey and consumer perception Sex. If there is a difference in the message that the brand actually wants to convey and consumer perception, the appearance of the difference will lead to a decline in the efficiency and quality ...

Claims

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Application Information

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IPC IPC(8): G06F17/30
CPCG06F16/951
Inventor 王名洋祁文吴丹
Owner BEIJING GRIDSUM TECH CO LTD
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