A marketing management method and system based on shared bath scrubbing machine

Abstract

The present invention relates to the technical field of marketing management, and discloses a marketing management method and system based on a shared scrubbing machine, providing a shared scrubbing machine service, and the marketing management method includes the following steps: S10, obtaining the user's authentication information; S20, driving the scrubbing machine to operate and obtaining the usage information; S30, providing marketing services or / and management services to the corresponding user through the authentication information according to the usage information. The beneficial effect of the present invention is that the management party provides the scrubbing machine to the user, and the user needs to fill in the authentication information before using the scrubbing machine, and then the scrubbing machine works. The obtained authentication information can be used to provide the user with the usage information of the scrubbing machine and the relevant authentication information can be used to recommend information suitable for the user to the user, and management services can be provided to the management party. The management party can manage the user based on the usage of the scrubbing machine, etc., reduce the management cost of the management party, thereby increasing the marketing income, which is very convenient.

Description

Technical Field

[0001] The patent of this invention relates to the technical field of marketing management, and specifically, to a marketing management method and system based on a shared bath scrubbing machine. Background Art

[0002] With the development of economy and the improvement of sanitary conditions, bathing in the bathroom has become popular. However, since bathing is a personal behavior, scrubbing the body depends entirely on the individual using a towel, which is both laborious and inconvenient, especially when scrubbing the back. In the workplace, when an individual wants to clean himself better but does not want to bother himself to wipe his body hard, a convenient bath scrubbing machine is needed to meet the demand.

[0003] At present, the bath scrubbing machines shared in venues are generally shared by scanning codes for use and the corresponding venues make profits.

[0004] In the prior art, when the management party cooperates with the venue, the management party only provides the bath scrubbing machine to the venue. The venue purchases the bath scrubbing machine in full as a value-added product of the venue for users to use, or uses it as a paid product for users to scan and pay for. The management party and the venue cannot use the bath scrubbing machine to obtain information for marketing, but instead leads to a decrease in the profits of the management party and the venue. Summary of the invention

[0005] The purpose of the present invention is to provide a marketing management method and system based on a shared scrubbing machine, aiming to solve the problem in the prior art that the manager or manufacturer cannot obtain more profits based on the scrubbing machine.

[0006] The present invention is implemented as follows: a marketing management method based on a shared scrubbing machine provides a shared scrubbing machine service, and the marketing management method comprises the following steps:

[0007] S10, obtaining user authentication information;

[0008] S20, driving the bath scrubbing machine to operate and obtaining usage information;

[0009] S30. According to the usage information, provide marketing services and / or management services to the corresponding user through the authentication information.

[0010] S40. Provide management services to the management party.

[0011] Preferably, the method further comprises step S11, wherein the user and the management party reach an agreement to calculate and charge for a single use or multiple uses or for use based on natural dates; or,

[0012] The management party reaches an agreement with the venue to provide unlimited use by the user; or,

[0013] The venue charges the user based on the usage information during his / her stay at the venue.

[0014] Preferably, the method further includes step S21, wherein the bath scrubbing machine stops operating after a preset time, and the user scans the code again to restart the bath scrubbing machine.

[0015] Preferably, step S31 is also included, wherein the usage information and the marketing service and / or management service are notified to the user via a reminder in the software or a text message.

[0016] Preferably, the method further includes step S32, wherein the management party adjusts the marketing service and / or management service according to the usage information to meet the corresponding user needs.

[0017] Among them, preferably, the marketing service includes information recommendation service, shopping recommendation service and traffic recommendation service, and the management service includes customer analysis service, customer classification service and customer maintenance service.

[0018] Preferably, the method further includes step S41, wherein the management party provides the option of purchasing a bath scrubbing machine to the qualified users based on the usage information.

[0019] Among them, preferably, the brush of the bath scrubbing machine is a detachable structure.

[0020] Among them, preferably, the brush of the bath scrubbing machine is provided by the management party or the venue, and the number of times the brush is replaced is recorded in the user's usage information.

[0021] Preferably, the marketing service is dynamically adjusted according to the number of brush replacements in the usage information.

[0022] In the second aspect, the present invention provides a marketing management system based on a scrubbing machine, applying a marketing management method based on a shared scrubbing machine as described above, including a scrubbing machine, a service cloud, and a user device. The user device transmits the authentication information to the service cloud, and the service cloud stores the user's authentication information, and provides the user with marketing services or provides management services to the management party, and the service cloud controls the startup and shutdown of the scrubbing machine.

[0023] Compared with the prior art, the present invention provides a marketing management method and system based on a shared scrubbing machine. The manager provides the scrubbing machine to the user, and the user needs to fill in authentication information before using the scrubbing machine. Then the scrubbing machine works. The obtained authentication information can be used to provide the user with usage information of the scrubbing machine and the relevant authentication information can be used to recommend information suitable for the user to the user. Management services are provided to the manager, and the manager can manage the user based on the usage of the scrubbing machine, etc., thereby reducing the management cost of the manager and increasing the marketing revenue. It is very convenient. BRIEF DESCRIPTION OF THE DRAWINGS

[0024] The present invention will be further described below with reference to the accompanying drawings and embodiments, in which:

[0025] Figure 1 It is a schematic diagram of the steps of a marketing management method based on a shared bath scrubbing machine provided by an embodiment of the present invention;

[0026] Figure 2 It is a schematic diagram of the steps of a marketing management method based on a shared bath scrubbing machine provided by an embodiment of the present invention;

[0027] Figure 3 It is a schematic diagram of module connections of a marketing management system based on a bath scrubbing machine provided in an embodiment of the present invention. DETAILED DESCRIPTION

[0028] The embodiments of the present invention will now be described in detail with reference to the accompanying drawings.

[0029] like Figure 1 and Figure 2 As shown, a preferred embodiment of a marketing management method based on a shared bath scrubbing machine provided by the present invention.

[0030] A marketing management method based on a shared scrubbing machine provides a shared scrubbing machine service, the marketing management method comprising the following steps: S10, obtaining user authentication information; S20, driving the scrubbing machine to operate and obtaining usage information; S30, providing marketing services or / and management services to the corresponding user through authentication information based on the usage information; S40, providing management services to a management party; the management party provides the scrubbing machine to the user, and the user needs to fill in authentication information before using the scrubbing machine, and then the scrubbing machine works. The management party can use the obtained authentication information to provide the user with usage information of the scrubbing machine and use the relevant authentication information to recommend information suitable for the user to the user, and provide management services to the management party, and the management party can manage the user based on the usage of the scrubbing machine, etc., thereby reducing the management cost of the management party and thus increasing the marketing revenue, which is very convenient; it is easy to understand that the management party may include the manufacturer and / or the distributor, wherein the manufacturer can cooperate with the distributor to become the management party. The management party, or the manufacturer, provides the scrubbing machine 40 to the venue separately, thereby becoming the management party; marketing management refers to the management party's management of the value-added services and direct services of the scrubbing machine 40; and the authentication information refers to the name and telephone number of the user 10 and other information that can be used to authenticate the user 10. The user 10 can be authenticated by obtaining the authentication information of the user 10, thereby ensuring that the user 10 really exists, wherein a text message needs to be sent for confirmation while obtaining the telephone number of the user 10, which can further improve the security of renting the scrubbing machine 40; further, when the user 10 provides the telephone number, the user 10 can also be asked whether he is willing to bind the user 10's social media to allow the user 10 to quickly turn on the scrubbing machine 40 through social media such as a public account, without the need to use a phone call for verification every time; in addition, the authentication information provided by the present invention can be only the user's own personal information, or it can be a combination of the user's payment information and personal information.

[0031] In this embodiment, the QR code is affixed to the surface of the scrubbing machine 40 or near the location where the scrubbing machine 40 is placed, so as to facilitate the user 10 to verify before taking a bath. Moreover, in order to prevent the user 10 from having to take out the QR code to scan during the bath, the start time of the scrubbing machine 40 can be set, or the scrubbing machine 40 can be put into a standby state. When the user 10 wants to start scrubbing during the bath, the user 10 only needs to press a button on the scrubbing machine 40 to turn on the scrubbing machine 40.

[0032] In this embodiment, in step S10, the management party installs the bath scrubbing machine 40 in the bath room of the venue or provides a handheld bath scrubbing machine 40, thereby allowing the user 10 to use the bath scrubbing machine 40 for bathing; and it is also convenient for the user 10 to obtain the use authority of the bath scrubbing machine 40 after scanning the QR code; and after the user 10 scans the QR code, a jump page will appear in the device 20 for scanning the QR code, and the user 10 can fill in the authentication information on the jump page, thereby realizing the transmission of the authentication information.

[0033] In this embodiment, step S11 is also included, the user 10 reaches an agreement with the management party to calculate and charge for single use or multiple uses or use based on natural dates; or, the management party reaches an agreement with the venue to provide user 10 with unlimited use; or, the venue charges according to the usage information of the user 10 during the stay in the venue. It can be understood that the stay process refers to the stay process of the user 10 in the venue.

[0034] Specifically, the user 10 fills in the authentication information and pays, generating payment success information, and both the authentication information and payment success information are sent to the management party. After obtaining the payment success information, the management party sends the start information to the scrubbing machine 40, so that the scrubbing machine 40 can execute the preset time according to the corresponding start information.

[0035] In this embodiment, step S21 is also included, and the scrubbing machine 40 stops operating after the preset time ends; it is easy to understand that the preset time is the average time for an adult to take a single bath, but it can also be selected in advance by the user 10 to achieve more convenient time planning, and by using the preset time for planning, a better user 10 experience effect can be achieved. The user 10 scans the code again to restart the scrubbing machine 40, or, when the user 10 wants to re-activate the scrubbing machine 40 during the bathing process, it is necessary to press the button on the scrubbing machine 40 to restart the scrubbing machine 40, and the corresponding payment bill will be sent to the device 20 of the user 10, and the use of this time will be directly added to the previous usage time, so as to achieve better usage time calculation and ensure that the interests of the management party will not be damaged; in this embodiment, in step S10, when the user 10 fills in the authentication information, the user 10 needs to select the usage time mode of the scrubbing machine 40, but if the user 10 selects the option of unlimited during the bathing process, the user 10 needs to manually end the time calculation after leaving the venue, or the venue stops the settlement of the user 10's bathing time.

[0036] In this embodiment, step S22 is also included, after the preset interval time ends, the user 10 re-fills in the authentication information. If the user 10 does not select the above-mentioned unlimited option, then the user 10 needs to re-fill in the authentication information to restart the scrubbing machine 40 after the time of the scrubbing machine 40 ends. However, during the use of the user 10, if the user 10 needs to restart the scrubbing machine 40 in the bathroom, one-click re-filling of the authentication information can also be used to restart the scrubbing machine 40; and after the user 10 ends the use of the one-click re-filling authentication information option, the user 10 needs to manually end the filling of the authentication information after leaving the venue, or the venue clears the authentication information of the user 10 and stops it.

[0037] In this embodiment, step S31 is also included, the user 10 is notified of the usage information and the marketing service or / and the management service through the reminder in the software or the text message, and the user 10 is notified of the usage information and the marketing service or / and the management service through the reminder in the software or the text message, so that the user 10 can respond more quickly and understand the total time and single usage time of the scrubbing machine 40 that he has used, so as to determine his dependence on the scrubbing machine 40; the software can be in the form of a common APP, a small program, or an AMP webpage; and the recommended information of the marketing service can be notified to the user 10 through the reminder in the software or the text message, so that the management party can The marketing information is pushed to the user 10 in this way. It is easy to understand that the usage information includes the usage time of the single bath scrubbing machine 40 of the user 10, the usage rate of the single bath scrubbing machine 40 and the usage frequency of the single bath scrubbing machine 40, as well as the usage frequency within the day, etc.; and the recommendation information includes the information obtained by the management party that is recommended to be suitable for the user 10, such as the recommendation to purchase more bath scrubbing machine 40 usage time and other messages based on the usage frequency of the user 10, or the recommendation to purchase related series of bath scrubbing machines 40 based on the usage frequency of the user 10, etc. The relevant recommendation information is not limited to the content of the present invention, and the management party can change the recommendation information based on advertisements and reminders, which is no longer limited here.

[0038] In this embodiment, step S32 is also included, and the management party adjusts the marketing service and / or management service according to the usage information to meet the corresponding needs of the user 10. When the user 10 reduces the usage frequency within a period of time or no longer uses the relevant bath scrubbing machine 40 product, the management party can re-recommend the relevant bath scrubbing machine 40-related information or other similar drainage information according to the usage of the user 10, so as to attract the user 10 to spend more on the bath scrubbing machine 40, thereby improving the benefits of the management party; wherein the recommendation information can obtain relevant information from the use process of the user 10, for example, whether the user 10 stops early during the use of the bath scrubbing machine 40, and if so, the bath scrubbing machine 40 will send the relevant stop information to the cloud service, and the management party can further plan the push of the recommended information of the user 10 according to the corresponding stop information. In addition, in order to meet the usage needs of more users 10, the management party can send the corresponding information according to various feedbacks from the bath scrubbing machine 40.

[0039] In this embodiment, the marketing service includes information recommendation service, shopping recommendation service and traffic recommendation service, and the management service includes customer analysis service, customer classification service and customer maintenance service. It can be understood that the information in the information recommendation service can be different media, such as article media, video media, audio media, etc., and the shopping recommendation service includes the sending of two specific shopping recommendation information. One is the sending of shopping recommendation information provided by the management party itself, and the other is the relevant information recommended by the management party to other shopping demand parties, so as to obtain more users 10 through the relevant information, and the traffic recommendation service refers to the recommendation service connected to certain places, etc., and through the recommendation service, users 10 are given a more personalized usage experience.

[0040] In this embodiment, the authentication information of user 10 will be stored in the cloud service by the administrator. When the administrator needs to use and query it, it can be accessed and queried through the cloud service, which is convenient for the administrator to use and manage.

[0041] In this embodiment, step S41 is also included, and the management party provides the qualified user 10 with the option of purchasing the bath scrubbing machine 40 based on the usage information. When the user 10 wants to purchase the relevant bath scrubbing machine 40 from the management party, the user 10 can directly inquire about the relevant purchase service. After the payment is completed, the bath scrubbing machine 40 can be taken away directly from the venue, which is very convenient.

[0042] like Figure 3 As shown, a preferred embodiment of a marketing management system based on a scrubbing machine 40 provided by the present invention is shown.

[0043] The present invention provides a marketing management system based on a scrubbing machine 40, and applies a marketing management method based on a scrubbing machine 40 as described above, including a scrubbing machine 40, a service cloud 30, and a user 10 device 20. The user 10 device 20 transmits authentication information to the service cloud 30, the service cloud 30 stores the authentication information of the user 10, and provides the user 10 with marketing services or provides management services to the management party, and the service cloud 30 controls the start and stop of the scrubbing machine 40; by setting up the service cloud 30, the authentication information filled in by the user 10 from the user 10 device 20 can be sent to the service cloud 30 through the user 10 device 20, and the management party can use the authentication information in the service cloud 30 to perform marketing management on the user 10, which is very convenient.

[0044] Not shown in the accompanying drawings is a preferred embodiment of a bath scrubbing machine provided by the present invention.

[0045] The brush of the scrubbing machine is of a detachable structure, and the user 10 can replace the brush by himself, which is convenient for the user 10 to replace the used brush or the brush that is uncomfortable to use, thereby improving the user 10's user experience; and the brush of the scrubbing machine is provided by the management or the venue, and the number of times the brush is replaced is recorded in the user's 10 usage information, which is convenient for subsequent billing; and the marketing service is dynamically adjusted according to the number of brush replacements in the usage information, thereby ensuring that the management obtains more revenue from the marketing service.

[0046] In addition, the first, second and other sequence nouns marked in the above content do not limit the order of objects, but are only used as identifying terms. The specific object layout and spatial relationship are limited by the orientation in the text.

[0047] The above description is only a preferred embodiment of the present invention and is not intended to limit the present invention. Any modifications, equivalent substitutions and improvements made within the spirit and principles of the present invention should be included in the protection scope of the present invention.

Claims

1. A marketing management method based on a shared bath scrubbing machine, characterized in that: Providing a shared bath scrubbing machine service, the marketing management method comprises the following steps: S10, obtaining user authentication information; S20, driving the bath scrubbing machine to operate and obtaining usage information; S21, the bath scrubbing machine stops operating after the preset time ends, and the user scans the code again to restart the bath scrubbing machine; S22, after the preset interval time ends, the bath scrubbing machine or the management system prompts the user to re-enter the authentication information; S23, determining whether the user has previously selected the unlimited use option; When the user does not select the unlimited option: the management system requires the user to re-enter the authentication information to restart the device when the running time of the scrubbing machine ends; if the user needs to restart the scrubbing machine during the bathing process, the scrubbing machine or the system provides a one-click re-entry authentication information function; When the user selects the unlimited option and re-fills the authentication information with one click: the system records the user's usage status and waits for the user to finish using the system. After the user leaves the venue, the user manually ends the authentication session through the mobile device, or the administrator clears the user's authentication information through the system and terminates the usage status; S30, providing marketing services to the corresponding user through the authentication information according to the usage information; S40, providing management services to the management party; The brush of the bath scrubbing machine is a detachable structure; the brush of the bath scrubbing machine is provided by the management party or the venue, and the number of times the brush is replaced is recorded in the user's usage information; The marketing service is dynamically adjusted according to the number of brush replacements in the usage information.

2. The marketing management method according to claim 1, characterized in that: The method further comprises step S11, wherein the user and the management party reach an agreement to calculate and charge for a single use or multiple uses or for use based on natural dates; or The management party enters into an agreement with the venue to provide unlimited use by the user; or, The venue charges the user based on the usage information during his / her stay at the venue.

3. The marketing management method according to claim 1, characterized in that: The method also includes step S31, in which the user is notified of the usage information and the marketing service and / or management service via a reminder in the software or a text message.

4. The marketing management method according to claim 1 or 2, characterized in that: The method also includes step S32, wherein the management party adjusts the marketing service and / or management service according to the usage information to meet the corresponding user needs.

5. The marketing management method according to claim 1 or 2, characterized in that: The marketing services include information recommendation services, shopping recommendation services and traffic recommendation services, and the management services include customer analysis services, customer classification services and customer maintenance services.

6. The marketing management method according to claim 1 or 2, characterized in that: The method also includes step S41, wherein the management party provides the qualified user with the option of purchasing a bath scrubbing machine based on the usage information.

7. A marketing management system based on a bath scrubbing machine, characterized in that: The marketing management method as described in any one of claims 1 to 6 is applied, comprising a scrubbing machine, a service cloud, and a user device, wherein the user device transmits the authentication information to the service cloud, the service cloud stores the user's authentication information, and provides the user with marketing services or provides management services to the management party, and the service cloud controls the startup and shutdown of the scrubbing machine.

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