Information recommendation method, device, medium and equipment

Abstract

The present disclosure relates to an information recommendation method, apparatus, medium and device, the method comprising: in response to a target application being triggered, displaying multimedia content under a candidate vertical category in a multimedia display card of an interactive interface; switching the candidate vertical category to display the multimedia content under the switched candidate vertical category in the multimedia display card; in response to receiving a user's selection operation, determining a target vertical category according to the candidate vertical category corresponding to the selection operation to recommend information according to the target vertical category. In this way, it is possible to display the content under each candidate vertical category to the user in a more intuitive manner, and to enable the user to determine the corresponding target vertical category while consuming multimedia content. It is possible to make accurate recommendations to the user when the user first downloads the application for use, improve the accuracy of the determined target vertical category and the degree of matching with the user, and provide data support for subsequent accurate information recommendations.

Description

Technical Field

[0001] The present disclosure relates to the field of computer technology, and in particular, to an information recommendation method, device, medium and equipment. Background Art

[0002] With the development of computer technology, users have gradually increased their requirements for the accuracy of various application information recommendations. At present, in order to improve the user's reading experience, the application can display recommended content for users based on preset styles or recent hot topics. Or the user can be prompted to select interests, and then content recommendations are displayed based on the interests selected by the user. However, in the related art, it is difficult to make accurate recommendations to the user when the user first downloads the application. Summary of the invention

[0003] This summary is provided to introduce concepts in a brief form that will be described in detail in the detailed description below. This summary is not intended to identify key features or essential features of the claimed technical solution, nor is it intended to limit the scope of the claimed technical solution.

[0004] In a first aspect, the present disclosure provides an information recommendation method, the method comprising:

[0005] In response to the target application being triggered, displaying multimedia content under the candidate vertical category in a multimedia display card of the interactive interface;

[0006] Switching the candidate vertical categories to display multimedia content under the switched candidate vertical categories in the multimedia display card;

[0007] In response to receiving a selection operation from a user, a target vertical category is determined based on candidate vertical categories corresponding to the selection operation, so as to recommend information based on the target vertical category.

[0008] In a second aspect, the present disclosure provides an information recommendation device, the device comprising:

[0009] A first display module, configured to display multimedia content under a candidate vertical category in a multimedia display card of an interactive interface in response to a target application being triggered;

[0010] A second display module is used to switch the candidate vertical category to display the multimedia content under the switched candidate vertical category in the multimedia display card;

[0011] The first determination module is used to determine a target vertical category according to the candidate vertical categories corresponding to the selection operation in response to receiving a user's selection operation, so as to recommend information according to the target vertical category.

[0012] In a third aspect, the present disclosure further provides a computer-readable medium having a computer program stored thereon, which, when executed by a processing device, implements the steps of the information recommendation method of the present disclosure.

[0013] In a fourth aspect, the present disclosure further provides an electronic device, including:

[0014] a storage device having a computer program stored thereon;

[0015] The processing device is used to execute the computer program in the storage device to implement the steps of the information recommendation method of the present disclosure.

[0016] In the above technical solution, in response to the target application being triggered, the multimedia content under the candidate vertical category is displayed in the multimedia display card of the interactive interface, and then the candidate vertical category is switched to display the multimedia content under the switched candidate vertical category in the multimedia display card, so that in response to receiving the user's selection operation, the target vertical category can be determined according to the candidate vertical category corresponding to the selection operation, so as to recommend information according to the target vertical category. Therefore, through the above technical solution, when the application is triggered, multimedia content under multiple candidate vertical categories can be displayed to the user, and the user can make a selection in the process of viewing the multimedia content to determine the target vertical category of interest. It can not only display the content under each candidate vertical category to the user in a more intuitive way, but also enable the user to determine the corresponding target vertical category while consuming multimedia content, so that when the user downloads the application for the first time, the user can be accurately recommended to improve the accuracy of the determined target vertical category and the degree of matching with the user, and provide data support for subsequent accurate information recommendation for the user, saving the time required for the user to view the content of interest, and improving the user experience.

[0017] Other features and advantages of the present disclosure will be described in detail in the following detailed description. BRIEF DESCRIPTION OF THE DRAWINGS

[0018] The above and other features, advantages and aspects of the embodiments of the present disclosure will become more apparent with reference to the following detailed description in conjunction with the accompanying drawings. Throughout the drawings, the same or similar reference numerals represent the same or similar elements. It should be understood that the drawings are schematic and the originals and elements are not necessarily drawn to scale. In the drawings:

[0019] Figure 1 is a flowchart of an information recommendation method provided according to an embodiment of the present disclosure;

[0020] Figure 2 is a display schematic diagram of an interactive interface provided according to an embodiment of the present disclosure;

[0021] Figure 3 is a display schematic diagram of an interactive interface provided according to another embodiment of the present disclosure;

[0022] Figure 4 is a display schematic diagram of an interactive interface provided according to another embodiment of the present disclosure;

[0023] Figure 5 is a display schematic diagram of an interactive interface provided according to another embodiment of the present disclosure;

[0024] Figure 6 is a display schematic diagram of an interactive interface provided according to another embodiment of the present disclosure;

[0025] Figure 7 is a display schematic diagram of an interactive interface provided according to another embodiment of the present disclosure;

[0026] Figure 8 is a display schematic diagram of an interactive interface provided according to another embodiment of the present disclosure;

[0027] Fig. 9 is a display schematic diagram of an interactive interface provided according to another embodiment of the present disclosure;

[0028] Fig.10 is a block diagram of an information recommendation device provided according to an embodiment of the present disclosure;

[0029] Fig.11 A schematic diagram of the structure of an electronic device suitable for implementing the embodiments of the present disclosure is shown. DETAILED DESCRIPTION

[0030] Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although certain embodiments of the present disclosure are shown in the accompanying drawings, it should be understood that the present disclosure can be implemented in various forms and should not be construed as being limited to the embodiments described herein, which are instead provided for a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the present disclosure are only for exemplary purposes and are not intended to limit the scope of protection of the present disclosure.

[0031] It should be understood that the various steps described in the method embodiments of the present disclosure may be performed in different orders and / or in parallel. In addition, the method embodiments may include additional steps and / or omit the steps shown. The scope of the present disclosure is not limited in this respect.

[0032] The term "including" and its variations used herein are open inclusions, i.e., "including but not limited to". The term "based on" means "based at least in part on". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". The relevant definitions of other terms will be given in the following description.

[0033] It should be noted that the concepts such as "first" and "second" mentioned in the present disclosure are only used to distinguish different devices, modules or units, and are not used to limit the order or interdependence of the functions performed by these devices, modules or units.

[0034] It should be noted that the modifications of "one" and "plurality" mentioned in the present disclosure are illustrative rather than restrictive, and those skilled in the art should understand that unless otherwise clearly indicated in the context, it should be understood as "one or more".

[0035] The names of the messages or information exchanged between multiple devices in the embodiments of the present disclosure are only used for illustrative purposes and are not used to limit the scope of these messages or information.

[0036] Figure 1 As shown, it is a flowchart of an information recommendation method provided according to an embodiment of the present disclosure, as shown Figure 1 As shown, the method includes:

[0037] In step 11, in response to the target application being triggered, multimedia content under the candidate vertical category is displayed in the multimedia display card of the interactive interface.

[0038] The target application may be any application installed in the display terminal that can perform content recommendation, and when the user clicks the icon of the target application to start the application, the application is determined to be triggered. The interactive interface may be used to interact with the user, so that the user's interest characteristics may be obtained through the interactive process, and the candidate vertical categories may be used to prompt the user for the user to select from, thereby determining the vertical categories that the user is interested in.

[0039] In step 12, the candidate vertical categories are switched to display multimedia content under the switched candidate vertical categories in the multimedia display card.

[0040] Among them, the display time of the corresponding multimedia content of each candidate vertical category can be set, so that after it reaches the display time, it can switch to the next candidate vertical category to display the multimedia content under the candidate vertical category, so that the user can have a concrete understanding of the specific content covered by the candidate vertical category through the display of each multimedia content.

[0041] In step 13, in response to receiving a selection operation from the user, a target vertical category is determined based on the candidate vertical categories corresponding to the selection operation, so as to recommend information based on the target vertical category.

[0042] For example, when multimedia content is displayed, if the user is interested in the displayed multimedia content, he can click the button on the interactive interface to make a selection operation. For example, the interactive interface may display buttons such as "like", "no feeling", and "dislike", and the user can click the button to make a selection. Afterwards, the target vertical category selected by the user that he is interested in can be determined based on the specific content corresponding to the selection operation, and then information can be recommended based on the target vertical category. For example, the candidate vertical category of the positive type selected by the user can be determined as the target vertical category, that is, the candidate vertical category that represents the user's favorite.

[0043] Therefore, in the above technical solution, in response to the target application being triggered, the multimedia content under the candidate vertical category is displayed in the multimedia display card of the interactive interface, and then the candidate vertical category is switched to display the multimedia content under the switched candidate vertical category in the multimedia display card, so that in response to receiving the user's selection operation, the target vertical category can be determined according to the candidate vertical category corresponding to the selection operation, so as to recommend information according to the target vertical category. Therefore, through the above technical solution, when the application is triggered, multimedia content under multiple candidate vertical categories can be displayed to the user, and the user can make a selection in the process of viewing the multimedia content to determine the target vertical category of interest, which can not only display the content under each candidate vertical category to the user in a more intuitive way, but also enable the user to determine the corresponding target vertical category while consuming multimedia content, so that when the user first downloads the application for use, accurate recommendations can be made to the user, so as to improve the accuracy of the determined target vertical category and the degree of matching with the user, provide data support for subsequent accurate information recommendations for the user, save the time required for the user to view the content of interest, and improve the user experience.

[0044] In order to enable those skilled in the art to better understand the technical solution provided by the embodiment of the present invention, the above steps are described in detail below.

[0045] In a possible embodiment, an exemplary implementation method of displaying multimedia content under a candidate vertical category in a multimedia display card of an interactive interface is as follows, and this step may include:

[0046] If the multimedia content is video content, the video content is played on the multimedia display card. Figure 2The figure shows a display diagram of an interactive interface. Wherein, area A is the multimedia display card, and the video content can be played directly in the multimedia display card, so that the user can understand the field type corresponding to the candidate vertical category based on the video content.

[0047] If the multimedia content is graphic content, the image information in the graphic content is displayed in the image area of ​​the multimedia display card, and the text information in the graphic content is displayed in the text area of ​​the multimedia display card. Figure 3 The figure shows a display diagram of an interactive interface, wherein area A is the multimedia display card, wherein A1 is the image area, and A2 is the text area, then the relevant information in the multimedia content can be displayed separately based on the above two areas, so that the user can have an intuitive understanding of the multimedia content in combination with the graphic information.

[0048] Therefore, through the above technical solution, multimedia content can be directly displayed, so that users can complete their corresponding interest selection while browsing the multimedia content. It can not only make direct recommendations to users, but also obtain user interests, providing data support for subsequent accurate recommendations to users.

[0049] In a possible embodiment, the method may further include:

[0050] In response to receiving a selection operation on multimedia content, a selection type corresponding to the selection operation is determined.

[0051] As described above, users can determine their preferences for a certain multimedia content through multiple buttons. For example, if the user triggers a selection operation through a "Like" button for the currently displayed multimedia content, the selection type can be determined based on the type of button that triggers the selection operation. In this embodiment, the selection type can be a positive type. If the user triggers a selection operation through a "Dislike" button, the corresponding selection type is a negative type.

[0052] For another example, a user can trigger a selection operation through a gesture operation on a multimedia display card. For example, if the user swipes the multimedia display card to the right, it indicates that he or she "likes" the displayed multimedia content; if the user swipes the multimedia display card to the left, it indicates that he or she "dislikes" the displayed multimedia content. Similarly, the corresponding selection type can be determined based on the user's operation direction on the multimedia display card.

[0053] Afterwards, a selection icon corresponding to the selection type is displayed on the multimedia content display layer corresponding to the selection operation in the multimedia display card.

[0054] For example, when the user triggers a selection operation through the "Like" button, it is determined that the corresponding selection type is a positive type, and then the selection icon corresponding to the positive type can be obtained and displayed on the display layer of the multimedia content, such as Figure 4 As shown. For example, when the user triggers a selection operation through the "dislike" button, it is determined that the corresponding selection type is a negative type, and then the selection icon corresponding to the negative type can be obtained and displayed on the display layer of the multimedia content, such as Figure 5 shown.

[0055] Therefore, through the above technical solution, in response to the user's selection operation on multimedia content, a corresponding display can be made on the display layer of the multimedia content, so as to provide feedback on the user's selection operation, avoid errors in subsequent information recommendations caused by user's erroneous selection, and provide reliable data support for the accuracy and comprehensiveness of information recommendations.

[0056] In a possible embodiment, there are multiple multimedia contents under the candidate vertical categories. Another exemplary implementation of displaying the multimedia contents under the candidate vertical categories in the multimedia display card of the interactive interface is as follows. This step may include:

[0057] Displaying summary information corresponding to the plurality of multimedia contents respectively in the list area of ​​the multimedia display card, and displaying content information of the target multimedia content in the multimedia area of ​​the multimedia display card;

[0058] Each of the multimedia contents is sequentially determined as the target multimedia content according to a preset display order, summary information of the target multimedia content in the list area is enhanced and displayed, and content information of the target multimedia content includes video or image in the target multimedia content.

[0059] like Figure 6 As shown, it is a display schematic diagram of an interactive interface provided according to an embodiment of the present disclosure. For example, candidate vertical categories may include sports, technology, film and television, finance, entertainment, etc., and the corresponding display order is sports, technology, film and television, finance, and entertainment from first to last. Therefore, in this embodiment, the multimedia content under each candidate vertical category can be traversed and displayed according to the display order.

[0060] For example, the first candidate vertical category displayed is sports. At this time, the corresponding multimedia content under the sports vertical category can be displayed in the interactive interface, such as Figure 6As shown, area B1 in the interactive interface is the list area, and area B2 in the interactive interface is the multimedia area. When displaying multimedia content, summary information of each multimedia content can be displayed in the list area. The summary information can be the title corresponding to the multimedia content, so that the user can have a clearer understanding of the content under the candidate vertical category based on the titles of multiple multimedia content. At the same time, in order to further deepen the user's understanding, the content information of each multimedia content can be displayed in the multimedia area in turn.

[0061] In a possible embodiment, the enhanced display may be in the form of highlighting, bolding, underlining, etc., so that the summary information of the currently determined target multimedia content is displayed in a differentiated manner from other summary information. As an example, if the multimedia content is video content, the video may be played in the multimedia display area, and if the multimedia content is graphic content, the image may be displayed in the multimedia area. The display duration of the corresponding content information may be set for different types of multimedia content, and when the display duration is reached, the next target multimedia content is determined and the content information of the newly determined target multimedia content is displayed in the multimedia area.

[0062] like Figure 6 As shown, under the sports vertical category, five multimedia contents can be displayed, namely E1, E2, E3, E4, and E5. For example, five summary information such as E1-E5 can be displayed in the list area. Initially, E1 is determined as the target multimedia content, and the content information of E1 can be displayed in the multimedia area, and the summary information of E1 can be enhanced in the list area, such as Figure 6 After that, if E2 is determined as the target multimedia content, the content information of E2 can be displayed in the multimedia area, and the summary information of E2 can be enhanced in the list area, such as Figure 7 The bold and enlarged ones shown in .

[0063] Therefore, through the above-mentioned technical solution, when there are multiple multimedia contents corresponding to a candidate vertical category, the multiple multimedia contents can be displayed simultaneously in a list display manner, and the content information of each multimedia content can be displayed in turn, so that users can understand and grasp the specific content of the candidate vertical category based on multiple multimedia contents. At the same time, the user's understanding can be further enhanced based on the content information of each multimedia content, thereby improving the accuracy of the determined target vertical category, ensuring the accuracy and comprehensiveness of subsequent information recommendations to users, and meeting the user's usage needs.

[0064] In a possible embodiment, the method may further include:

[0065] In response to receiving a selection operation for a candidate vertical category, a selection type corresponding to the selection operation is determined.

[0066] like Figure 7 As shown, when the user browses the multimedia display content, he determines that the candidate vertical category "sports" is his favorite vertical category based on his own interests and hobbies, then he can select it through the "Like" button, and then he can determine the corresponding selection type based on the trigger button or gesture corresponding to the selection operation. The specific method for determining the selection type has been described in detail above and will not be repeated here.

[0067] If the selection type is a positive type, a display label of the candidate vertical category corresponding to the selection operation is displayed in the vertical category area of ​​the interactive interface.

[0068] Furthermore, the display label of the candidate vertical category of the positive type selected by the user can be displayed in the vertical category area of ​​the interactive interface to display it to the user and prompt the user to select the candidate vertical category, such as Figure 8 As shown, a second prompt can be given to the user to further ensure the accuracy of the determined target vertical category, thereby ensuring the accuracy of subsequent information recommendations.

[0069] In a possible embodiment, the candidate vertical category is determined in the following manner:

[0070] The historical reading data of multiple users in a historical period is obtained, wherein the historical reading data includes reading content and vertical category tags corresponding to the reading content.

[0071] In this embodiment, the user's historical data can be obtained with the user's permission. As an example, in order to reduce the amount of data storage and processing, after obtaining the user's historical data, the identification information of the reading content and the classification corresponding to the reading content, that is, the vertical category label corresponding to the reading content, can be extracted to obtain the historical reading data.

[0072] Afterwards, each vertical category in the historical reading data and each reading content contained in the vertical category are determined.

[0073] For example, the historical reading data of each user can be traversed to classify each reading content into a corresponding vertical category label based on the reading content in the historical reading data and the vertical category label corresponding to the reading content. In the case where the same reading content is included in multiple historical reading data, the number of readings of the reading content is accumulated, so that each vertical category label included in the historical reading data and the number of readings of each reading content of the vertical category label can be obtained.

[0074] Afterwards, the top N vertical categories with the sum of the reading times of the respective reading contents are ranked in the order from most to least, and are determined as the candidate vertical categories, where N is a positive integer.

[0075] The more the total number of reading times of each reading content contained in a certain vertical category is, the more popular the vertical category is. If the current user has no interest tags, multiple vertical categories with high popularity determined by big data can be directly recommended to the user. N can be set according to the specific usage scenario, for example, it can be set to 10, that is, the top 10 vertical categories with the total number of reading times determined based on the historical reading data of multiple users are determined as candidate vertical categories to be recommended to the user.

[0076] Furthermore, after determining multiple candidate vertical categories, for each candidate vertical category, the top M contents ranked in order of the number of readings among the reading contents contained in the candidate vertical category are determined as multimedia contents under the candidate vertical category, where M is a positive integer.

[0077] In this embodiment, multiple reading contents with high reading times under each candidate vertical category can be used as representative contents under the candidate vertical category, and the part of the content can be determined as multimedia content under the candidate vertical category, so as to be recommended to the user. Similarly, M can be set according to the actual application scenario, and this disclosure does not limit this.

[0078] As an example, when obtaining historical reading data of multiple users within a historical time period, it is possible to obtain a calculation period closest to the current moment. For example, historical reading data can be obtained at each interval calculation period. Then, the historical reading data of multiple users within the historical time period can be obtained. The query and determination can be performed directly based on each vertical category tag contained in the determined historical reading data, and the number of readings of each reading content of the vertical category tag. There is no need to repeat the statistical calculation process, which can effectively reduce the amount of data processing while ensuring the real-time nature of the determined multimedia content to a certain extent.

[0079] Therefore, through the above-mentioned technical solution, with the user's authorization, based on the historical reading data of multiple users, candidate vertical categories and multimedia content under each candidate vertical category can be determined for preliminary recommendation to the user, so as to accurately characterize the meaning corresponding to the candidate vertical category based on the multimedia content, and prompt the user through the representative content under each candidate vertical category. The user can understand and recognize the candidate vertical category based on the multimedia content, so that the user can form an accurate understanding of the candidate label based on the displayed content, which is convenient for the user to accurately determine the part of the candidate vertical category that he is interested in, and provide data support for subsequent information recommendation.

[0080] In a possible embodiment, the method may further include:

[0081] Prompt information is displayed, where the prompt information is used to prompt a trigger operation to trigger entering the target application.

[0082] For example, Fig. 9 As shown, a prompt message "Swipe up to enter and view" can be displayed in the interactive interface. When the user wants to view the information directly, he can directly enter the target application to view it by swiping up.

[0083] Afterwards, in response to receiving the trigger operation, a recommendation interface of the target application is displayed, and target recommendation information corresponding to the determined target vertical category is displayed in the recommendation interface.

[0084] In this embodiment, since multiple multimedia contents are displayed to the user in the interactive interface, and the target vertical category of interest to the user is determined based on the user's selection operation, after the user enters the target application, he can directly jump to the recommendation interface of the target application, so that the target recommendation information determined for the user can be displayed in the recommendation interface.

[0085] For example, for each vertical category in the target vertical category, the contents under the vertical category can be selected in order of the time of information creation from the latest to the earliest as the target recommendation information. Among them, the number of target recommendation information corresponding to different vertical categories in the target vertical category can be the same or different, and the number can be set according to the actual application scenario. The above method of determining the target recommendation information is only an exemplary explanation and does not limit the present disclosure. For example, each content under each vertical category of the target vertical category and within the preset time period with the closest creation time can also be used as the target recommendation information, etc.

[0086] When displaying the target recommendation information, it can be sorted according to the time when each target recommendation information was created, and displayed in order from late to early, so as to give priority to displaying the most recent content to the user, meeting the real-time requirements of the user to view the content. As another example, it can also be sorted and displayed from high to low according to the reading volume of the creator of each target recommendation information, so that the content published by relatively authoritative creators can be displayed to the user first. Therefore, when the user views the content in the target application, the target recommendation information can be determined based on the target vertical category selected by the user, thereby ensuring the match between the target recommendation information and the user, improving the user's satisfaction with the target recommendation information, so that when the user enters the target application, the multimedia content matching the user can be displayed, which meets the user's usage needs, reduces the time required for the user to obtain the content of interest, and improves the user's usage experience.

[0087] In a possible embodiment, the method may further include:

[0088] Determine whether the target user enters the target application for the first time.

[0089] As an example, when it is detected that the target application is started for the first time in the current terminal, that is, the target application has not been used yet, it can be determined that the target user enters the target application for the first time. As another example, after the target user logs in to the target application, if the target vertical category of the target user is empty, it can be determined that the target user enters the target application for the first time, and the target user can be prompted to select the corresponding target vertical category.

[0090] When it is determined that the target user enters the target application for the first time, the step of determining the target vertical category is performed. Thus, through the above technical solution, when it is determined that the user enters the application for the first time, the user can be prompted with multimedia content under multiple candidate vertical categories through the interactive interface. On the one hand, it can avoid the user's repeated operation of selecting the target vertical category multiple times, and on the other hand, the target vertical category that the user is interested in can be obtained in time, so as to make accurate and personalized content recommendations for the user, ensure the time required for the user to view the content of interest, and improve the user experience.

[0091] The present disclosure also provides an information recommendation device, such as Fig.10 As shown, the device 10 comprises:

[0092] The first display module 100 is used to display multimedia content under the candidate vertical category in the multimedia display card of the interactive interface in response to the target application being triggered;

[0093] The second display module 200 is used to switch the candidate vertical category to display the multimedia content under the switched candidate vertical category in the multimedia display card;

[0094] The first determination module 300 is used to determine a target vertical category according to candidate vertical categories corresponding to the selection operation in response to receiving a selection operation from the user, so as to recommend information according to the target vertical category.

[0095] Optionally, the first display module includes:

[0096] A first display submodule, configured to play the video content on the multimedia display card if the multimedia content is video content;

[0097] The second display submodule is used to display the image information in the graphic content in the image area of ​​the multimedia display card if the multimedia content is graphic content, and to display the text information in the graphic content in the text area of ​​the multimedia display card.

[0098] Optionally, there are multiple multimedia contents under the candidate vertical category, and the first display module includes:

[0099] A third display submodule is used to display summary information corresponding to the plurality of multimedia contents in the list area of ​​the multimedia display card, and to display content information of the target multimedia content in the multimedia area of ​​the multimedia display card;

[0100] Each of the multimedia contents is sequentially determined as the target multimedia content according to a preset display order, summary information of the target multimedia content in the list area is enhanced and displayed, and content information of the target multimedia content includes video or image in the target multimedia content.

[0101] Optionally, the device further comprises:

[0102] A second determination module, configured to, in response to receiving a selection operation on multimedia content, determine a selection type corresponding to the selection operation;

[0103] The third display module is used to display the selection icon corresponding to the selection type on the layer of the multimedia content display corresponding to the selection operation in the multimedia display card.

[0104] Optionally, the candidate vertical category is determined by:

[0105] Get historical reading data of multiple users in a historical period;

[0106] Determine each vertical category in the historical reading data and each reading content contained in the vertical category;

[0107] Rank the top N vertical categories in the order of the sum of the reading times of each reading content contained therein from most to least, and determine them as the candidate vertical categories, where N is a positive integer;

[0108] For each of the candidate vertical categories, the top M contents ranked in order of the number of readings among the reading contents included in the candidate vertical category are determined as the multimedia contents under the candidate vertical category, where M is a positive integer.

[0109] Optionally, the device further comprises:

[0110] A first display module, used for displaying prompt information, wherein the prompt information is used for prompting a triggering operation for triggering entry into the target application;

[0111] The second display module is used to display the recommendation interface of the target application in response to receiving the trigger operation, and to display the target recommendation information corresponding to the determined target vertical category in the recommendation interface.

[0112] Optionally, the device further comprises:

[0113] A third determination module, configured to, in response to receiving a selection operation for a candidate vertical category, determine a selection type corresponding to the selection operation;

[0114] The fourth display module is used to display the display label of the candidate vertical category corresponding to the selection operation in the vertical category area of ​​the interactive interface if the selection type is a positive type.

[0115] Reference below Fig.11 , which shows a schematic diagram of the structure of an electronic device 600 suitable for implementing the embodiment of the present disclosure. The terminal device in the embodiment of the present disclosure may include but is not limited to mobile terminals such as mobile phones, laptop computers, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), vehicle terminals (such as vehicle navigation terminals), etc., and fixed terminals such as digital TVs, desktop computers, etc. Fig.11 The electronic device shown is only an example and should not bring any limitation to the functions and scope of use of the embodiments of the present disclosure.

[0116] like Fig.11 As shown, the electronic device 600 may include a processing device (e.g., a central processing unit, a graphics processing unit, etc.) 601, which can perform various appropriate actions and processes according to a program stored in a read-only memory (ROM) 602 or a program loaded from a storage device 608 into a random access memory (RAM) 603. In the RAM 603, various programs and data required for the operation of the electronic device 600 are also stored. The processing device 601, the ROM 602, and the RAM 603 are connected to each other via a bus 604. An input / output (I / O) interface 605 is also connected to the bus 604.

[0117] Typically, the following devices may be connected to the I / O interface 605: an input device 606 including, for example, a touch screen, a touch pad, a keyboard, a mouse, a camera, a microphone, an accelerometer, a gyroscope, etc.; an output device 607 including, for example, a liquid crystal display (LCD), a speaker, a vibrator, etc.; a storage device 608 including, for example, a magnetic tape, a hard disk, etc.; and a communication device 609. The communication device 609 may allow the electronic device 600 to communicate with other devices wirelessly or by wire to exchange data. Although Fig.11The electronic device 600 is shown with various devices, but it should be understood that it is not required to implement or possess all the devices shown. More or fewer devices may be implemented or possessed instead.

[0118] In particular, according to an embodiment of the present disclosure, the process described above with reference to the flowchart can be implemented as a computer software program. For example, an embodiment of the present disclosure includes a computer program product, which includes a computer program carried on a non-transitory computer-readable medium, and the computer program contains program code for executing the method shown in the flowchart. In such an embodiment, the computer program can be downloaded and installed from a network through a communication device 609, or installed from a storage device 608, or installed from a ROM 602. When the computer program is executed by the processing device 601, the above-mentioned functions defined in the method of the embodiment of the present disclosure are executed.

[0119] It should be noted that the computer-readable medium disclosed above may be a computer-readable signal medium or a computer-readable storage medium or any combination of the above two. The computer-readable storage medium may be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, device or device, or any combination of the above. More specific examples of computer-readable storage media may include, but are not limited to: an electrical connection with one or more wires, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above. In the present disclosure, a computer-readable storage medium may be any tangible medium containing or storing a program that may be used by or in combination with an instruction execution system, device or device. In the present disclosure, a computer-readable signal medium may include a data signal propagated in a baseband or as part of a carrier wave, in which a computer-readable program code is carried. This propagated data signal may take a variety of forms, including but not limited to an electromagnetic signal, an optical signal, or any suitable combination of the above. The computer readable signal medium may also be any computer readable medium other than a computer readable storage medium, which may send, propagate or transmit a program for use by or in conjunction with an instruction execution system, apparatus or device. The program code contained on the computer readable medium may be transmitted using any suitable medium, including but not limited to: wires, optical cables, RF (radio frequency), etc., or any suitable combination of the above.

[0120] In some embodiments, the client and the server may communicate using any currently known or future developed network protocol such as HTTP (HyperText Transfer Protocol), and may be interconnected with any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), an internet (e.g., the Internet), and a peer-to-peer network (e.g., an ad hoc peer-to-peer network), as well as any currently known or future developed network.

[0121] The computer-readable medium may be included in the electronic device, or may exist independently without being incorporated into the electronic device.

[0122] The above-mentioned computer-readable medium carries one or more programs. When the above-mentioned one or more programs are executed by the electronic device, the electronic device: in response to the target application being triggered, displays the multimedia content under the candidate vertical category in the multimedia display card of the interactive interface; switches the candidate vertical category to display the multimedia content under the switched candidate vertical category in the multimedia display card; in response to receiving a user's selection operation, determines the target vertical category according to the candidate vertical category corresponding to the selection operation, so as to recommend information according to the target vertical category.

[0123] Alternatively, the computer-readable medium carries one or more programs, and when the one or more programs are executed by the electronic device, the electronic device: obtains historical reading data of multiple users in the target application, wherein the historical reading data includes reading content and vertical category tags corresponding to the reading content; determines multiple candidate tags for obtaining user interests of the target users based on the historical reading data; determines multiple display contents under each of the candidate tags based on the historical reading data; and when determining a user interest selection in the target application, sends the multiple candidate tags and the display content under each of the candidate tags to the display terminal.

[0124] Computer program code for performing the operations of the present disclosure may be written in one or more programming languages ​​or a combination thereof, including, but not limited to, object-oriented programming languages, such as Java, Smalltalk, C++, and conventional procedural programming languages, such as "C" or similar programming languages. The program code may be executed entirely on the user's computer, partially on the user's computer, as a separate software package, partially on the user's computer and partially on a remote computer, or entirely on a remote computer or server. In cases involving a remote computer, the remote computer may be connected to the user's computer through any type of network, including a local area network (LAN) or a wide area network (WAN), or may be connected to an external computer (e.g., via the Internet using an Internet service provider).

[0125] The flow chart and block diagram in the accompanying drawings illustrate the possible architecture, function and operation of the system, method and computer program product according to various embodiments of the present disclosure. In this regard, each square box in the flow chart or block diagram can represent a module, a program segment or a part of a code, and the module, the program segment or a part of the code contains one or more executable instructions for realizing the specified logical function. It should also be noted that in some implementations as replacements, the functions marked in the square box can also occur in a sequence different from that marked in the accompanying drawings. For example, two square boxes represented in succession can actually be executed substantially in parallel, and they can sometimes be executed in the opposite order, depending on the functions involved. It should also be noted that each square box in the block diagram and / or flow chart, and the combination of the square boxes in the block diagram and / or flow chart can be implemented with a dedicated hardware-based system that performs a specified function or operation, or can be implemented with a combination of dedicated hardware and computer instructions.

[0126] The modules described in the embodiments of the present disclosure may be implemented by software or hardware. The name of the module does not, in some cases, constitute a limitation on the module itself. For example, the first display module may also be described as "a module that displays multimedia content under a candidate vertical category in a multimedia display card of an interactive interface in response to a target application being triggered."

[0127] The functions described above herein may be performed at least in part by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), application specific standard products (ASSPs), systems on chips (SOCs), complex programmable logic devices (CPLDs), and the like.

[0128] In the context of the present disclosure, a machine-readable medium may be a tangible medium that may contain or store a program for use by or in conjunction with an instruction execution system, device, or equipment. A machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, device, or equipment, or any suitable combination of the foregoing. A more specific example of a machine-readable storage medium may include an electrical connection based on one or more lines, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

[0129] According to one or more embodiments of the present disclosure, Example 1 provides an information recommendation method, wherein the method includes:

[0130] In response to the target application being triggered, displaying multimedia content under the candidate vertical category in a multimedia display card of the interactive interface;

[0131] Switching the candidate vertical categories to display multimedia content under the switched candidate vertical categories in the multimedia display card;

[0132] In response to receiving a selection operation from a user, a target vertical category is determined based on candidate vertical categories corresponding to the selection operation, so as to recommend information based on the target vertical category.

[0133] According to one or more embodiments of the present disclosure, Example 2 provides the method of Example 1, wherein displaying multimedia content under a candidate vertical category in a multimedia display card of an interactive interface includes:

[0134] If the multimedia content is video content, playing the video content on the multimedia display card;

[0135] If the multimedia content is graphic content, the image information in the graphic content is displayed in the image area of ​​the multimedia display card, and the text information in the graphic content is displayed in the text area of ​​the multimedia display card.

[0136] According to one or more embodiments of the present disclosure, Example 3 provides the method of Example 1, wherein there are multiple multimedia contents under the candidate vertical categories, and displaying the multimedia contents under the candidate vertical categories in the multimedia display card of the interactive interface includes:

[0137] Displaying summary information corresponding to the plurality of multimedia contents respectively in the list area of ​​the multimedia display card, and displaying content information of the target multimedia content in the multimedia area of ​​the multimedia display card;

[0138] Each of the multimedia contents is sequentially determined as the target multimedia content according to a preset display order, summary information of the target multimedia content in the list area is enhanced and displayed, and content information of the target multimedia content includes video or image in the target multimedia content.

[0139] According to one or more embodiments of the present disclosure, Example 4 provides the method of Example 2, wherein the method further includes:

[0140] In response to receiving a selection operation on multimedia content, determining a selection type corresponding to the selection operation;

[0141] In the multimedia display card, on the layer of multimedia content display corresponding to the selection operation, a selection icon corresponding to the selection type is displayed.

[0142] According to one or more embodiments of the present disclosure, Example 5 provides the method of Example 1, wherein the candidate vertical category is determined in the following manner:

[0143] Get historical reading data of multiple users in a historical period;

[0144] Determine each vertical category in the historical reading data and each reading content contained in the vertical category;

[0145] Rank the top N vertical categories in the order of the sum of the reading times of each reading content contained therein from most to least, and determine them as the candidate vertical categories, where N is a positive integer;

[0146] For each of the candidate vertical categories, the top M contents ranked in order of the number of readings among the reading contents included in the candidate vertical category are determined as the multimedia contents under the candidate vertical category, where M is a positive integer.

[0147] According to one or more embodiments of the present disclosure, Example 6 provides the method of Example 1, wherein the method further includes:

[0148] Displaying prompt information, wherein the prompt information is used to prompt a trigger operation to trigger entering the target application;

[0149] In response to receiving the trigger operation, a recommendation interface of the target application is displayed, and target recommendation information corresponding to the determined target vertical category is displayed in the recommendation interface.

[0150] According to one or more embodiments of the present disclosure, Example 7 provides the method of Example 3, wherein the method further includes:

[0151] In response to receiving a selection operation for a candidate vertical category, determining a selection type corresponding to the selection operation;

[0152] If the selection type is a positive type, a display label of the candidate vertical category corresponding to the selection operation is displayed in the vertical category area of ​​the interactive interface.

[0153] According to one or more embodiments of the present disclosure, Example 8 provides an information recommendation device, wherein the device includes:

[0154] A first display module, configured to display multimedia content under a candidate vertical category in a multimedia display card of an interactive interface in response to a target application being triggered;

[0155] A second display module is used to switch the candidate vertical category to display the multimedia content under the switched candidate vertical category in the multimedia display card;

[0156] The first determination module is used to determine a target vertical category according to the candidate vertical categories corresponding to the selection operation in response to receiving a user's selection operation, so as to recommend information according to the target vertical category.

[0157] According to one or more embodiments of the present disclosure, Example 9 provides a computer-readable medium having a computer program stored thereon, which implements the steps of the method described in any one of Examples 1-7 when executed by a processing device.

[0158] According to one or more embodiments of the present disclosure, Example 10 provides an electronic device, including:

[0159] a storage device having a computer program stored thereon;

[0160] A processing device is used to execute the computer program in the storage device to implement the steps of the method described in any one of Examples 1-7.

[0161] The above description is only a preferred embodiment of the present disclosure and an explanation of the technical principles used. Those skilled in the art should understand that the scope of disclosure involved in the present disclosure is not limited to the technical solutions formed by a specific combination of the above technical features, but should also cover other technical solutions formed by any combination of the above technical features or their equivalent features without departing from the above disclosed concept. For example, the above features are replaced with the technical features with similar functions disclosed in the present disclosure (but not limited to) by each other to form a technical solution.

[0162] In addition, although each operation is described in a specific order, this should not be understood as requiring these operations to be performed in the specific order shown or in a sequential order. Under certain circumstances, multitasking and parallel processing may be advantageous. Similarly, although some specific implementation details are included in the above discussion, these should not be interpreted as limiting the scope of the present disclosure. Some features described in the context of a separate embodiment can also be implemented in a single embodiment in combination. On the contrary, the various features described in the context of a single embodiment can also be implemented in multiple embodiments individually or in any suitable sub-combination mode.

[0163] Although the subject matter has been described in language specific to structural features and / or method logic actions, it should be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or actions described above. On the contrary, the specific features and actions described above are merely example forms of implementing the claims. Regarding the device in the above embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.

Claims

1. An information recommendation method, characterized in that: The method comprises: In response to the target application being triggered, multimedia content under the candidate vertical category is displayed in the multimedia display card of the interactive interface, and the multimedia content is used to represent the content covered by the candidate vertical category; Switching the candidate vertical categories to display multimedia content under the switched candidate vertical categories in the multimedia display card; In response to receiving a selection operation of the user, determining a target vertical category according to the candidate vertical categories corresponding to the selection operation, so as to recommend information according to the target vertical category; There are multiple multimedia contents under the candidate vertical categories, and displaying the multimedia contents under the candidate vertical categories in the multimedia display card of the interactive interface includes: Displaying summary information corresponding to the plurality of multimedia contents respectively in the list area of ​​the multimedia display card, and displaying content information of the target multimedia content in the multimedia area of ​​the multimedia display card; Each of the multimedia contents is sequentially determined as the target multimedia content according to a preset display order, summary information of the target multimedia content in the list area is enhanced and displayed, and content information of the target multimedia content includes video or image in the target multimedia content.

2. The method according to claim 1, characterized in that The multimedia content under the candidate vertical category is displayed in the multimedia display card of the interactive interface, including: If the multimedia content is video content, playing the video content on the multimedia display card; If the multimedia content is graphic content, the image information in the graphic content is displayed in the image area of ​​the multimedia display card, and the text information in the graphic content is displayed in the text area of ​​the multimedia display card.

3. The method according to claim 2, characterized in that The method further comprises: In response to receiving a selection operation on multimedia content, determining a selection type corresponding to the selection operation; In the multimedia display card, on the layer of multimedia content display corresponding to the selection operation, a selection icon corresponding to the selection type is displayed.

4. The method according to claim 1, characterized in that: The candidate vertical categories are determined in the following manner: Get historical reading data of multiple users in a historical period; Determine each vertical category in the historical reading data and each reading content contained in the vertical category; Rank the top N vertical categories in the order of the sum of the reading times of each reading content contained therein from most to least, and determine them as the candidate vertical categories, where N is a positive integer; For each of the candidate vertical categories, the top M contents ranked in order of the number of readings among the reading contents included in the candidate vertical category are determined as the multimedia contents under the candidate vertical category, where M is a positive integer.

5. The method according to claim 1, characterized in that The method further comprises: Displaying prompt information, wherein the prompt information is used to prompt a trigger operation to trigger entering the target application; In response to receiving the trigger operation, a recommendation interface of the target application is displayed, and target recommendation information corresponding to the determined target vertical category is displayed in the recommendation interface.

6. The method according to claim 1, characterized in that The method further comprises: In response to receiving a selection operation for a candidate vertical category, determining a selection type corresponding to the selection operation; If the selection type is a positive type, a display label of the candidate vertical category corresponding to the selection operation is displayed in the vertical category area of ​​the interactive interface.

7. An information recommendation device, characterized in that: The device comprises: A first display module, configured to display multimedia content under a candidate vertical category in a multimedia display card of an interactive interface in response to a target application being triggered, wherein the multimedia content is used to represent content covered by the candidate vertical category; A second display module is used to switch the candidate vertical category to display the multimedia content under the switched candidate vertical category in the multimedia display card; A first determination module, configured to, in response to receiving a selection operation of a user, determine a target vertical category according to a candidate vertical category corresponding to the selection operation, so as to recommend information according to the target vertical category; There are multiple multimedia contents under the candidate vertical categories, and the first display module includes: A third display submodule is used to display summary information corresponding to the plurality of multimedia contents in the list area of ​​the multimedia display card, and to display content information of the target multimedia content in the multimedia area of ​​the multimedia display card; Each of the multimedia contents is sequentially determined as the target multimedia content according to a preset display order, summary information of the target multimedia content in the list area is enhanced and displayed, and content information of the target multimedia content includes video or image in the target multimedia content.

8. A computer readable medium having a computer program stored thereon, characterized in that: When the program is executed by a processing device, the steps of the method described in any one of claims 1 to 6 are implemented.

9. An electronic device, characterized in that: include: a storage device having a computer program stored thereon; A processing device, configured to execute the computer program in the storage device to implement the steps of the method according to any one of claims 1 to 6.

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