Vehicle emblem system, vehicle, and vehicle emblem control method

Abstract

This invention discloses a car logo system, a car, and a car logo control method. The car logo system includes a physical car logo device and a virtual car logo device. The physical car logo device includes a physical car logo and a first driving component. The first driving component drives the physical car logo to move relative to the front of the car body along a first direction and a second direction, enabling the physical car logo device to switch between a display state and a retracted state. The virtual car logo device includes a virtual car logo component and a second driving component. The second driving component drives the virtual car logo component to move relative to the front of the car body along the first direction, enabling the virtual car logo device to switch between a display state and a retracted state. Embodiments of this invention provide cars with both physical and virtual car logo display modes, offering more functionality and allowing users to switch between their preferred display modes. Therefore, this car logo system provides users with a better user experience.

Description

Technical Field

[0001] This invention relates to the field of automotive body technology, and in particular to a vehicle logo system, an automobile, and a vehicle logo control method. Background Technology

[0002] Currently, car logos in the automotive industry are primarily physical, with most brands placing them on the hood, front bumper, or embedded in the grille, mainly displaying the logo in a flat manner. However, physical car logos are difficult to identify in low light. Some high-end brands have designed three-dimensional logos to enhance brand appeal, and considering pedestrian protection regulations, they have designed hood ornaments that can be retracted into the front of the vehicle to avoid secondary injuries to pedestrians in the event of an accident. In recent years, more and more car brands have begun to improve the expressiveness of their logos, mainly by changing the size and position of the logo, adding luminous strips around the logo, or incorporating lights into the logo itself to create an illuminated logo. While these methods have some effect on optimizing the presentation of the logo, the main approach is still to design the physical logo tightly attached to the car body, which does not effectively showcase the brand's appeal. Summary of the Invention

[0003] The purpose of this invention is to address the problem that existing car logos are not cool enough and cannot effectively showcase the charm of a car brand.

[0004] To address the aforementioned technical problems, embodiments of the present invention disclose a vehicle logo system. This system includes a physical vehicle logo device and a virtual vehicle logo device. The physical vehicle logo device includes a physical vehicle logo and a first driving component. The first driving component drives the physical vehicle logo to move relative to the front of the vehicle body along a first direction and a second direction, enabling the physical vehicle logo device to switch between a display state and a retracted state. The virtual vehicle logo device includes a virtual vehicle logo component and a second driving component. The second driving component drives the virtual vehicle logo component to move relative to the front of the vehicle body along a first direction, enabling the virtual vehicle logo device to switch between a display state and a retracted state.

[0005] The first direction is the height direction of the car body, and the second direction is perpendicular to the first direction.

[0006] When the physical car logo device is in the display state and the virtual car logo device is in the storage state, the physical car logo is installed in the mounting slot at the front of the car body so that the physical car logo is exposed to the outside of the car body, and the virtual car logo component is located inside the front compartment of the car body and is located directly below the mounting slot in the height direction of the car body so that the virtual car logo component is hidden inside the car body.

[0007] When the virtual car logo device is in the display state and the physical car logo device is in the storage state, the virtual car logo component is installed in the mounting slot at the front of the car body, so that the virtual car logo component is exposed to the outside of the car body, and the physical car logo is located inside the front compartment of the car body, so that the physical car logo is hidden inside the car body.

[0008] Using the above technical solution, when the car is in an environment with strong external light, the physical car logo is in the display state, and the virtual car logo component is in the storage state. The first driving component moves the physical car logo along the first and second directions, so that the physical car logo is located in the mounting slot at the front of the car body. At the same time, the second driving component moves the virtual car logo component along the first direction, so that the virtual car logo is located inside the front compartment of the car body. At this time, the external light is sufficient, and people can clearly distinguish the physical car logo. The virtual car logo component does not work inside the front compartment of the car body, effectively saving energy. When the car is in an environment with weak external light, the second driving component moves the virtual car logo component along the first direction, so that the virtual car logo is located in the mounting slot at the front of the car body. At the same time, the first driving component moves the physical car logo along the first and second directions, so that the physical car logo is located inside the front compartment of the car body and is directly below the mounting slot in the height direction of the car body. At this time, the car logo system provided by this embodiment can provide the car with two modes of display: physical car logo display and virtual car logo display. It has more functions, and users can switch to their preferred display mode according to their needs. Therefore, the vehicle logo system provided in this embodiment can bring a better user experience.

[0009] The present invention also provides a vehicle logo system, which further includes a control unit, the control unit being communicatively connected to a first driving component and a second driving component.

[0010] The virtual car logo component includes a projection module and an imaging module. The imaging module is located on the projection surface of the projection module and is detachably connected to the projection module. The projection module is connected to the power output end of the second drive component. The second drive component drives the projection module and moves the imaging module relative to the car body in a first direction.

[0011] Furthermore, the projection module is connected to the control unit, which is used to control the working status of the projection module.

[0012] Using the above technical solution, the virtual car logo component in this embodiment includes a projection module and an imaging module. During use, when the virtual car logo component is used, the user can control the projection module to project images of different colors onto the imaging module according to their own preferences through the vehicle controller. This can present the car logo in a more vivid and cool way, making its outer appearance more beautiful and giving users a strong sense of technology and futurism, thereby better meeting the personalized needs of customers.

[0013] In particular, when the ambient light intensity is low, such as on a cloudy day or at night, ordinary car logos may not be clearly visible. In such cases, users can switch to a virtual car logo display, which will then clearly show the car logo.

[0014] In addition, the control unit can control the first drive component and the second drive component to work together. When the physical car logo switches from the display state to the storage state and the virtual car logo component switches from the storage state to the display state, the control unit controls the first drive component to move the physical car logo in the first and second directions, so that the physical car logo is removed from the mounting slot position at the front of the car body. Then, the control unit controls the second drive component to move the virtual car logo component in the first direction, so that the virtual car logo is located in the mounting slot at the front of the car body. When the physical car logo switches from the storage state to the display state and the virtual car logo component switches from the display state to the storage state, the control unit controls the first drive component and the second drive component to complete the movement in opposite directions in the reverse control sequence, so as to avoid the collision between the physical car logo and the virtual car logo component during the switching process.

[0015] The embodiments of the present invention also provide a vehicle logo system, which further includes a light intensity detection module for detecting the light intensity outside the vehicle body, and the light intensity detection module is communicatively connected to the control unit.

[0016] The control unit is used to receive the light intensity information detected by the light intensity detection module and control the projection intensity of the projection module according to the light intensity information.

[0017] Using the above technical solution, when the car is in different external environments, the light intensity detection module communicates with the control unit and feeds back the light intensity information collected outside the car body to the control unit. Then, the control unit adjusts the projection intensity of the projection module according to the external light intensity fed back by the light intensity detection module, so that the virtual car logo component can be adaptively adjusted under various light intensities. This ensures that the virtual image projected by the projection module onto the imaging module will not be dazzling when the external light intensity is extremely low, and will remain clear when the external light intensity is relatively low.

[0018] An embodiment of the present invention also provides a car logo system, wherein the first driving component includes a lifting driving component and a lateral driving component, wherein the lifting driving component is installed in the front compartment of the car body, the lateral driving component is installed at the power output end of the lifting driving component, and the physical car logo is connected to the power output end of the lateral driving component; and the control unit is communicatively connected to the lifting driving component and the lateral driving component respectively.

[0019] The control unit is used to control the lateral drive component to drive the physical car logo to move along the second direction, and to control the lifting drive component to drive the lateral drive component to move the physical car logo along the first direction.

[0020] Using the above technical solution, when the physical car logo switches from the display state to the storage state, the physical car logo, which is set at the output end of the horizontal movement drive component, moves in the first direction under the control of the control unit. Then, the control unit controls the lifting component to drive the horizontal movement drive component and the physical car logo to move in the second direction. When the physical car logo switches from the storage state to the display state, the horizontal movement drive component and the lifting drive component work in opposite working order and in opposite directions. This structure is driven by two parts to move in two directions respectively, and the movement in the two directions will not interfere with each other. Moreover, the control principle is simple.

[0021] The present invention also provides a car logo system, wherein the lifting drive component includes a first stepper motor and a pneumatic rod that is driven by the first stepper motor, and the lateral drive component includes a first lead screw motor and a first lead screw that cooperate with each other, and the solid car logo is fixed to the first lead screw.

[0022] The first lead screw motor is installed at the moving end of the pneumatic rod, and the first lead screw is threadedly connected to the output shaft of the first lead screw motor so as to drive the first lead screw and the solid car logo to move along the second direction through the first lead screw motor.

[0023] The second drive component includes a second lead screw motor and a second lead screw that cooperate with each other.

[0024] The second lead screw is fixedly connected to the virtual car logo component. The second lead screw motor is installed in the front compartment of the car body and located on one side of the second lead screw. The second lead screw is threadedly connected to the output shaft of the second lead screw motor so as to drive the second lead screw and the virtual car logo component to move along the first direction through the second lead screw motor.

[0025] Using the above technical solution, the physical car logo is fixedly connected to the first lead screw, which is threadedly connected to the output shaft of the first lead screw motor. Driven by the first lead screw motor, the first lead screw moves the physical car logo in the second direction. The first lead screw motor is installed at the moving end of the pneumatic rod. Driven by the first stepper motor, the pneumatic rod drives the first lead screw motor, the first lead screw, and the physical car logo to move in the first direction. The virtual car logo is fixedly connected to the second lead screw and is set in the axial direction of the second lead screw. Driven by the second lead screw motor, the second lead screw moves the virtual car logo component in the first direction. The physical car logo and the virtual car logo component are driven by the cooperation of the lead screw and the motor. The motor has high control precision and low vibration. The lead screw converts the rotational motion of the motor into linear motion and has good self-locking performance.

[0026] Embodiments of the present invention also provide a vehicle logo system, wherein the control unit includes a vehicle controller and a central control unit that is communicatively connected to the vehicle controller.

[0027] Using the above technical solution, the central control console collects the input information of passengers in the car and feeds the input information back to the vehicle controller. The vehicle controller then issues corresponding commands to control the projection module to realize the image customization function, changing the shape, color, brightness, etc. of the car logo according to the passenger's preferences.

[0028] The present invention also discloses an automobile, including an automobile body, and any of the above-mentioned vehicle logo systems.

[0029] Using the above technical solution, when the car is in good lighting conditions, such as on a sunny day or on a road with streetlights, the virtual logo component does not achieve a good visual effect under strong light. The physical logo is displayed, while the virtual logo component is retracted into the front compartment of the car body and does not work, effectively saving energy. When the car is in poor lighting conditions, such as at night, on a cloudy day, or in foggy weather, the physical logo is not enough for pedestrians to identify due to low visibility. The virtual logo component is displayed and achieves a better visual effect, further highlighting the brand power of the car.

[0030] The present invention also provides a vehicle logo control method, which is applied to any of the above-mentioned vehicle logo systems. The vehicle logo control method includes the following steps:

[0031] S1: The control unit obtains vehicle logo control information, which includes physical vehicle logo display information or virtual vehicle logo component display information;

[0032] S2: Obtain the vehicle emblem installation information from the mounting slot at the front of the vehicle body, and control the working state of the first and second drive components based on the vehicle emblem installation information and vehicle emblem control information; wherein,

[0033] If the logo control information is the physical logo display information, and the logo installation information in the mounting slot is the physical logo installed in the mounting slot, then the control unit controls the first drive component and the second drive component to close, so that the physical logo is kept in the mounting slot at the front of the car body, and the virtual logo is kept inside the front compartment of the car body.

[0034] If the vehicle logo control information is physical vehicle logo display information, and the vehicle logo installation information in the mounting slot is virtual vehicle logo component installed in the mounting slot, then the control unit controls the second drive component to drive the virtual vehicle logo component to move from the mounting slot at the front of the vehicle body along the first direction to the front compartment of the vehicle body, and controls the physical vehicle logo to move from the front compartment of the vehicle body along the second direction and the first direction to the mounting slot at the front of the vehicle body in sequence.

[0035] If the logo control information is the display information of the virtual logo component, and the logo installation information in the mounting slot is that the virtual logo component is installed in the mounting slot, then the control unit controls the first drive component and the second drive component to close, so that the virtual logo component is kept in the mounting slot at the front of the car body, and the physical logo is kept inside the front compartment of the car body.

[0036] If the vehicle logo control information is virtual vehicle logo component display information, and the vehicle logo installation information in the mounting slot is physical vehicle logo installed in the mounting slot, then the control unit controls the first drive component to drive the physical vehicle logo from the mounting slot at the front of the vehicle body to the front compartment of the vehicle body in sequence along the first direction and the second direction, and controls the virtual vehicle logo component to move from the front compartment of the vehicle body along the first direction to the mounting slot at the front of the vehicle body.

[0037] By adopting the above technical solution, it is possible to switch between physical and virtual car logo components in different scenarios. When the ambient light is sufficient, the physical car logo is in the display state and the virtual car logo component is in the storage state. When the ambient light is weak, the virtual car logo component is in the display state and the physical car logo is in the storage state. This solves the problem that the physical car logo is not visible when the light intensity is low and the virtual car logo component has poor display effect when the light intensity is sufficient. In addition, the virtual car logo can be presented in a more vivid and cool way, which is more beautiful and more personalized. The car logo system brings a strong sense of technology and futurism by switching the car logo in different scenarios.

[0038] The embodiments of the present invention also provide a vehicle logo control method. When the vehicle logo system further includes a light intensity detection module, step S2 further includes the following steps:

[0039] S21: The control unit acquires the light intensity information, compares the light intensity information with the preset light intensity association information, and generates the corresponding projection intensity control information. The control unit controls the projection intensity of the projection module according to the projection intensity control information.

[0040] The illumination intensity correlation information is the correlation information between illumination intensity information and projection intensity.

[0041] Using the above technical solution, the control unit compares the light intensity information collected by the light intensity detection module with the preset light intensity association information and generates corresponding projection intensity control information. The generated projection intensity control information is then sent to the projection module, enabling the projection module to adaptively adjust under various light intensities. This ensures that the virtual image projected onto the imaging module by the projection module is not glaring when the ambient light intensity is extremely low, and remains clear when the ambient light intensity is relatively low.

[0042] The present invention also provides a vehicle logo control method. When the control unit includes a vehicle controller and a central control unit communicatively connected to the vehicle controller, step S2 further includes the following steps:

[0043] S22: The vehicle controller acquires the light intensity information and determines whether the light intensity information is greater than the preset light intensity threshold in the light intensity association information;

[0044] If the light intensity information is determined to be greater than or equal to the light intensity threshold, the vehicle controller sends a prompt message to the center console.

[0045] If the light intensity is determined to be less than the light intensity threshold, the vehicle controller will not send a prompt message to the center console.

[0046] Using the above technical solution, when the ambient light intensity of the virtual car logo component is too high, the image projected by the projection module onto the imaging module will be unclear. The vehicle controller will send a prompt message to the center console, suggesting that the user switch to the physical car logo because the ambient light intensity is too high and the virtual car logo component is not imaging well. This control method follows the strategy of minimizing the need for car passengers to make decisions, making it more user-friendly.

[0047] The embodiments of the present invention also provide a vehicle logo control method, wherein the light intensity threshold is the maximum projection intensity of the projection module.

[0048] Using the above technical solution, when the ambient light intensity is greater than the maximum projection intensity of the projection module, even if the projection light intensity of the projection module is set to the maximum, the image projected by the projection module onto the imaging module will still be unclear. When the ambient light intensity exceeds the maximum projection intensity of the projection module, the vehicle controller can send a prompt message to the center console, suggesting that the user's current ambient light intensity is high and the virtual car logo component is not imaging well, and recommend switching to a physical car logo.

[0049] The beneficial effects of this invention are:

[0050] A vehicle logo system includes a physical vehicle logo device and a virtual vehicle logo device. The physical vehicle logo device includes a physical vehicle logo and a first driving component. The first driving component is used to drive the physical vehicle logo to move relative to the front of the vehicle body along the vehicle height direction and perpendicular to the vehicle height direction, so that the physical vehicle logo device can switch between a display state and a stored state. The virtual vehicle logo device includes a virtual vehicle logo component and a second driving component. The second driving component is used to drive the virtual vehicle logo component to move relative to the front of the vehicle body along the vehicle height direction, so that the virtual vehicle logo device can switch between a display state and a stored state. When the car is in a bright, well-lit environment, the physical car logo is displayed, while the virtual logo component is retracted. The first drive unit moves the physical logo along and perpendicular to the car's height, positioning it in a mounting slot at the front of the vehicle. Simultaneously, the second drive unit moves the virtual logo component along the car's height, placing it inside the front cabin. In this situation, with ample ambient light, the physical logo is clearly visible, and the virtual logo component remains inactive inside the cabin, effectively saving energy. When the car is in a dimly lit environment, the second drive unit... The driving component moves the virtual logo component along the height of the car, positioning the virtual logo in the mounting slot at the front of the car body. Simultaneously, the first driving component moves the physical logo along and perpendicular to the height of the car body, positioning it inside the front compartment of the car body and directly below the mounting slot. In this situation, when ambient light is insufficient and people cannot clearly distinguish the physical logo, the virtual logo presents itself in a more vivid, cool, and aesthetically pleasing way, offering greater personalization. This logo system, through logo switching in different scenarios, brings a strong sense of technology and futurism. Attached Figure Description

[0051] Figure 1 This is a schematic diagram of the overall structure of a vehicle logo system disclosed in an embodiment of the present invention;

[0052] Figure 2 This is a diagram showing the physical car emblem of a car emblem system disclosed in an embodiment of the present invention in the position of the mounting slot;

[0053] Figure 3 This is a diagram showing the virtual car logo component of a car logo system disclosed in an embodiment of the present invention in the mounting slot position;

[0054] Figure 4 This is a schematic diagram of the structure of a physical vehicle logo device of a vehicle logo system disclosed in an embodiment of the present invention;

[0055] Figure 5 This is a schematic diagram of the structure of a virtual vehicle logo device for a vehicle logo system disclosed in an embodiment of the present invention;

[0056] Figure 6 This is a flowchart illustrating the switching between a physical vehicle logo and a virtual vehicle logo component in a vehicle logo control method disclosed in an embodiment of the present invention.

[0057] Figure 7 This is a flowchart illustrating the control of the light intensity of the projection module in a vehicle logo control method disclosed in an embodiment of the present invention.

[0058] Explanation of reference numerals in the attached figures:

[0059] 100. Vehicle logo system;

[0060] 110. Physical vehicle emblem device;

[0061] 111. Solid car logo;

[0062] 112. Lifting drive component;

[0063] 1121. First stepper motor; 1122. Pneumatic rod;

[0064] 113. Lateral movement drive component;

[0065] 1131. First lead screw motor; 1132. First lead screw;

[0066] 120. Virtual vehicle logo device;

[0067] 121. Virtual car logo component;

[0068] 1211. Projection module; 1212. Imaging module;

[0069] 122. Second drive component;

[0070] 1221. Second lead screw motor; 1222. Second lead screw;

[0071] 200. Light intensity detection module;

[0072] 300. Control unit;

[0073] 301. Vehicle controller; 302. Center console.

[0074] 400. Automobile;

[0075] 410. Car body;

[0076] 411. Front of the car body;

[0077] 4111. Mounting slot. Detailed Implementation

[0078] The following specific embodiments illustrate the implementation of the present invention. Those skilled in the art can easily understand other advantages and effects of the present invention from the content disclosed in this specification. Although the description of the present invention is presented in conjunction with preferred embodiments, this does not mean that the features of the invention are limited to these embodiments. On the contrary, the purpose of describing the invention in conjunction with embodiments is to cover other options or modifications that may be derived based on the claims of the present invention. To provide a deep understanding of the invention, many specific details will be included in the following description. The invention may also be implemented without using these details. Furthermore, to avoid confusion or obscuring the focus of the invention, some specific details will be omitted in the description. It should be noted that, unless otherwise specified, the embodiments and features in the embodiments of the present invention can be combined with each other.

[0079] It should be noted that in this specification, similar reference numerals and letters in the following figures indicate similar items. Therefore, once an item is defined in one figure, it does not need to be further defined and explained in subsequent figures.

[0080] In the description of this embodiment, it should be noted that the terms "upper", "lower", "inner", "bottom", etc., indicate the orientation or positional relationship based on the orientation or positional relationship shown in the accompanying drawings, or the orientation or positional relationship that the product of the invention is usually placed in during use. They are only for the convenience of describing the present invention and simplifying the description, and do not indicate or imply that the device or element referred to must have a specific orientation, or be constructed and operated in a specific orientation. Therefore, they should not be construed as limiting the present invention.

[0081] The terms “first”, “second”, etc., are used only to distinguish descriptions and should not be interpreted as indicating or implying relative importance.

[0082] In the description of this embodiment, it should also be noted that, unless otherwise explicitly specified and limited, the terms "set up," "connected," and "linked" should be interpreted broadly. For example, they can refer to a fixed connection, a detachable connection, or an integral connection; they can refer to a mechanical connection or an electrical connection; they can refer to a direct connection or an indirect connection through an intermediate medium; and they can refer to the internal connection of two components. Those skilled in the art can understand the specific meaning of the above terms in this embodiment based on the specific circumstances.

[0083] To make the objectives, technical solutions, and advantages of the present invention clearer, the embodiments of the present invention will be described in further detail below with reference to the accompanying drawings.

[0084] like Figures 1-3As shown, an embodiment of the present invention discloses a car logo system 100, which includes a physical car logo device 110 and a virtual car logo device 120. The physical car logo device 110 includes a physical car logo 111 and a first driving component. The first driving component is used to drive the physical car logo 111 to move relative to the front part 411 of the car body along a first direction and a second direction, so that the physical car logo device 110 can switch between a display state and a storage state. The virtual car logo device 120 includes a virtual car logo component 121 and a second driving component 122. The second driving component 122 is used to drive the virtual car logo component 121 to move relative to the front part 411 of the car body along a first direction, so that the virtual car logo device 120 can switch between a display state and a storage state.

[0085] The first direction is the height direction of the car body 410, and the second direction is perpendicular to the first direction.

[0086] When the physical car logo device 110 is in the display state and the virtual car logo device 120 is in the storage state, the physical car logo 111 is installed in the mounting slot 4111 of the front part of the car body 411, so that the physical car logo 111 is exposed to the outside of the car body 410, and the virtual car logo component 121 is located inside the front compartment of the car body 410, and is located directly below the mounting slot 4111 in the height direction of the car body 410, so that the virtual car logo component 121 is hidden inside the car body 410.

[0087] When the virtual car logo device 120 is in the display state and the physical car logo device 110 is in the storage state, the virtual car logo component 121 is installed in the mounting slot 4111 of the front part of the car body 411, so that the virtual car logo component 121 is exposed to the outside of the car body 410, and the physical car logo 111 is located inside the front compartment of the car body 410, so that the physical car logo 111 is hidden inside the car body 410.

[0088] Specifically, in this embodiment, when the car is in an external environment with strong light intensity, the physical car logo 111 is in the display state, and the virtual car logo component 121 is in the storage state. The first driving component moves the physical car logo 111 along the first and second directions, so that the physical car logo 111 is located in the mounting slot 4111 of the front part 411 of the car body. At the same time, the second driving component 122 moves the virtual car logo component 121 along the first direction, so that the virtual car logo component 121 is located inside the front compartment of the car body 410. At this time, the external ambient light is sufficient, and people can clearly distinguish the physical car logo 111. The virtual car logo component 121 does not work inside the front compartment of the car, effectively saving energy. In environments with weak external light, the second driving component 122 moves the virtual logo component 121 along a first direction, positioning the virtual logo component 121 within the mounting slot 4111 of the front of the vehicle body 411. Simultaneously, it controls the first driving component to move the physical logo 111 along both the first and second directions, positioning the physical logo 111 inside the front compartment of the vehicle body 410 and directly below the mounting slot 4111 in the height direction of the vehicle body 410. In this configuration, the logo system 100 provided in this embodiment can offer two display modes: a physical logo 111 display and a virtual logo component 121 display. This provides more functionality, allowing users to switch between their preferred display modes. Therefore, the logo system 100 provided in this embodiment offers a better user experience.

[0089] More specifically, in this embodiment, the slot at the front of the car can be located in the middle of the front end of the hood or in the middle of the front bumper. The slot can be located in an easily visible position on the outer surface of the front of the car. In this embodiment, the slot is preferably located in the middle of the front end of the hood, which has the advantages of not occupying too much space and being easy to disassemble. Those skilled in the art can design according to actual conditions and specific needs, and this embodiment does not make specific limitations in this regard.

[0090] More specifically, the physical car logo 111 is set on a sheet metal part of a regular shape. The physical car logo 111 is fixed to the sheet metal part by adhesive or snap-fit ​​connection. The sheet metal part and the mounting groove 4111 are positioned to match each other, and the shape can be circular, rectangular, hexagonal, etc. In this embodiment, the physical car logo 111 is set on a rectangular sheet metal part and matches the mounting groove 4111 of the same shape. The rectangular shape is easy to process, and those skilled in the art can design it according to actual conditions and specific needs. This embodiment does not make specific limitations in this regard.

[0091] More specifically, the first drive component should be as far away as possible from directly below the mounting slot 4111 to avoid the movement path of the virtual logo component 121.

[0092] More specifically, in this embodiment, the working scenarios of the virtual car logo component 121 can be when the car starts, when it is parked, when it is driving normally, and when it is searching for its car in a parking lot.

[0093] In one embodiment, the vehicle logo system 100 further includes a control unit 300, which is communicatively connected to the first drive component and the second drive component 122.

[0094] The virtual car logo component 121 includes a projection module 1211 and an imaging module 1212. The imaging module 1212 is located on the projection surface of the projection module 1211 and is detachably connected to the projection module 1211. The projection module 1211 is connected to the power output end of the second driving component 122. The second driving component 122 drives the projection module 1211 and links the imaging module 1212 to move relative to the car body 410 in a first direction.

[0095] Furthermore, the projection module 1211 is communicatively connected to the control unit 300, which is used to control the working status of the projection module 1211.

[0096] Specifically, in this embodiment, the virtual car logo component 121 includes a projection module 1211 and an imaging module 1212. During use, when the virtual car logo component 121 is used for display, the user can control the projection module 1211 to project images of different colors onto the imaging module 1212 according to their own preferences through the vehicle controller 301. This can present the car logo in a more vivid and cool way, making its outer appearance more beautiful and giving users a strong sense of technology and futurism, thereby better meeting the personalized needs of customers.

[0097] In particular, when the ambient light intensity is low, such as on a cloudy day or at night, ordinary car logos may not be clearly visible. In such cases, users can switch to the display of the virtual car logo component 121, which will then clearly display the car logo.

[0098] More specifically, in this embodiment, the control unit 300 can control the first driving component and the second driving component 122 to work together. When the physical car logo 111 switches from the display state to the storage state and the virtual car logo component 121 switches from the storage state to the display state, the control unit 300 controls the first driving component to move the physical car logo 111 in the first and second directions, so that the physical car logo 111 moves away from the mounting slot 4111 of the front part of the car body 411. Then, the control unit 300 controls the second driving component 122 to move the virtual car logo component 121 in the first direction, so that the virtual car logo component 121 is located in the mounting slot 4111 of the front part of the car body 411. When the physical car logo 111 switches from the storage state to the display state and the virtual car logo component 121 switches from the display state to the storage state, the control unit 300 controls the first driving component and the second driving component 122 to complete the movement in opposite directions in the opposite control sequence, so as to avoid the collision between the physical car logo 111 and the virtual car logo component 121 during the switching process.

[0099] More specifically, the imaging module 1212 may be made of glass, or other transparent materials such as acrylic sheet. Those skilled in the art can design it according to actual conditions and specific needs. This embodiment does not make specific limitations in this regard.

[0100] More specifically, the imaging module 1212 is shaped as a quadrangular truncated cone with a large upper surface and a small lower surface. The holographic projection module 1211 projects a clear virtual car logo inside the quadrangular truncated cone, and the quadrangular truncated cone has an aesthetically pleasing shape. The shape of the imaging module 1212 can also be a sphere, a cube, or other shapes. Those skilled in the art can design it according to actual conditions and specific needs. This embodiment does not impose any specific limitations on this.

[0101] More specifically, the imaging module 1212 is also equipped with a water spray structure (not shown in the figure). When there are stains inside the imaging module 1212, high-pressure water is sprayed out through the water nozzle to clean it, that is, the imaging module 1212 has a self-cleaning function.

[0102] More specifically, the imaging module 1212 and the projection module 1211 can be connected by conventional means in the art, such as screwing, snap-fitting or riveting. In this embodiment, the imaging module 1212 and the projection module 1211 are preferably connected by screwing, which is a reliable and low-cost connection method. Those skilled in the art can design according to actual conditions and specific needs. This embodiment does not make specific limitations in this regard.

[0103] In one embodiment, the vehicle logo system 100 further includes a light intensity detection module 200, which is used to detect the light intensity outside the vehicle body 410, and the light intensity detection module 200 is communicatively connected to the control unit 300.

[0104] The control unit 300 is used to receive the light intensity information detected by the light intensity detection module 200 and control the projection intensity of the projection module 1211 according to the light intensity information.

[0105] Specifically, in this embodiment, when the car is in different external environments, the light intensity detection module 200 is communicatively connected to the control unit 300 and feeds back the light intensity information collected outside the car body 410 to the control unit 300. Then, the control unit 300 adjusts the projection intensity of the projection module 1211 according to the external light intensity fed back by the light intensity detection module 200, so that the virtual car logo component 121 can be adaptively adjusted under various light intensities, ensuring that the virtual image projected by the projection module 1211 onto the imaging module 1212 will not be dazzling when the external light intensity is extremely low, and will remain clear when the external light intensity is relatively low.

[0106] More specifically, the light intensity detection module 200 can be selected from commonly used sunlight sensors to obtain the light intensity of the external environment. In this embodiment, the specific model of the sunlight sensor is not specifically limited. Those skilled in the art can design it according to the actual situation and specific needs.

[0107] In one embodiment, the first driving component includes a lifting drive component 112 and a lateral drive component 113, wherein the lifting drive component 112 is installed in the front compartment of the vehicle body 410, the lateral drive component 113 is installed at the power output end of the lifting drive component 112, and the physical vehicle emblem 111 is connected to the power output end of the lateral drive component 113; and the control unit 300 is communicatively connected to the lifting drive component 112 and the lateral drive component 113 respectively.

[0108] The control unit 300 is used to control the lateral drive component 113 to drive the physical car logo 111 to move along the second direction, and to control the lifting drive component 112 to drive the lateral drive component 113 to move the physical car logo 111 along the first direction.

[0109] Specifically, in this embodiment, when the physical car logo 111 switches from the display state to the storage state, under the control of the control unit 300, the horizontal movement drive component 113 moves the physical car logo 111, which is set at the output end of the horizontal movement drive component 113, in the first direction. Then, the control unit 300 controls the lifting component to drive the horizontal movement drive component 113 and the physical car logo 111 to move in the second direction. When the physical car logo 111 switches from the storage state to the display state, the horizontal movement drive component 113 and the lifting drive component 112 work in opposite working order and opposite directions. This structure is driven by two parts to move in two directions respectively. The movement in the two directions will not interfere with each other, and the control principle is simple.

[0110] In one implementation, such as Figures 2-3 As shown, the lifting drive component 112 includes a first stepper motor 1121 and a pneumatic rod 1122 that is connected to the first stepper motor 1121 for transmission. The lateral drive component 113 includes a first lead screw motor 1131 and a first lead screw 1132 that cooperate with each other. The solid car logo 111 is fixed to the first lead screw 1132.

[0111] The first lead screw motor 1131 is installed on the moving end of the pneumatic rod 1122, and the first lead screw 1132 is threadedly connected to the output shaft of the first lead screw motor 1131 so as to drive the first lead screw 1132 and the solid car logo 111 to move along the second direction through the first lead screw motor 1131.

[0112] The second drive component 122 includes a second lead screw motor 1221 and a second lead screw 1222 that cooperate with each other.

[0113] The second lead screw 1222 is fixedly connected to the virtual car logo component 121. The second lead screw motor 1221 is installed in the front compartment of the car body 410 and located on one side of the second lead screw 1222. The second lead screw 1222 is threadedly connected to the output shaft of the second lead screw motor 1221 so as to drive the second lead screw 1222 and the virtual car logo component 121 to move along the first direction through the second lead screw motor 1221.

[0114] Specifically, in this embodiment, the physical car logo 111 is fixedly connected to the first lead screw 1132, and the first lead screw 1132 is threadedly connected to the output shaft of the first lead screw motor 1131. Driven by the first lead screw motor 1131, the first lead screw 1132 moves in conjunction with the physical car logo 111 in the second direction. The first lead screw motor 1131 is installed on the moving end of the pneumatic rod 1122. Driven by the first stepper motor 1121, the pneumatic rod 1122 drives the first lead screw motor 1131, the first lead screw 1132, and the physical car logo 111. The logo 111 moves in the first direction. The virtual logo component 121 is fixedly connected to the second lead screw 1222 and is located in the axial direction of the second lead screw 1222. Driven by the second lead screw motor 1221, the second lead screw 1222 moves in conjunction with the virtual logo component 121 in the first direction. The physical logo 111 and the virtual logo component 121 are driven by the combination of the lead screw and the motor. The motor has high control precision and low vibration. The lead screw converts the rotational motion of the motor into linear motion and has good self-locking performance.

[0115] More specifically, the travel range of the pneumatic strut 1122 in the first direction is set to 30-50mm. The working stroke of the pneumatic strut 1122 must be greater than the thickness of the car engine hood. Considering that the engine and related components are installed in the front compartment of the car body 410, the space is limited, and the working stroke of the pneumatic strut 1122 cannot be too large. In this embodiment, the working stroke of the pneumatic strut 1122 is set to 35mm. Those skilled in the art can design it according to the actual situation and specific needs. This embodiment does not make specific limitations on this.

[0116] More specifically, the stroke range of the first lead screw 1132 is set between 80 and 200 mm. The working stroke of the first lead screw 1132 must be greater than the width or length of the mounting groove 4111 to ensure that the physical car logo 111 is completely removed from the mounting groove 4111. Considering that the engine and related components are installed in the front compartment of the car body 410, the space is limited, and the working stroke of the first lead screw 1132 cannot be too large. In this embodiment, the working stroke of the first lead screw 1132 is set to 100 mm. Those skilled in the art can design it according to the actual situation and specific needs. This embodiment does not make specific limitations on this.

[0117] More specifically, the stroke range of the second lead screw 1222 is set between 250 and 350 mm. The working stroke of the second lead screw 1222 must be greater than the height of the virtual car logo component 121 to ensure that the virtual car logo component 121 is fully displayed from the mounting slot 4111. Considering that the engine and related components are installed in the front compartment of the car body 410, the space is limited, and the working stroke of the second lead screw 1222 cannot be too large. In this embodiment, the working stroke of the second lead screw 1222 is set to 250 mm. Those skilled in the art can design it according to the actual situation and specific needs. This embodiment does not make specific limitations on this.

[0118] More specifically, when the virtual car logo component 121 is in the retracted state, the lowest point of the second lead screw 1222 when it is fully lowered maintains a safety gap of more than 20mm with the engine-related components inside the front compartment of the car body 410, so as to avoid the virtual car logo component 121 from colliding with other components inside the front compartment when it is retracted into the front compartment of the car body 410. In this embodiment, the lowest point of the second lead screw 1222 when it is fully lowered maintains a safety gap of 25mm with the engine-related components inside the front compartment of the car body 410. Those skilled in the art can design it according to the actual situation and specific needs, and this embodiment does not make specific limitations in this regard.

[0119] More specifically, the first stepper motor 1121 is fixed to the front frame of the car body 410 by conventional connection methods such as welding and riveting. Those skilled in the art can design it according to actual conditions and specific needs, and this embodiment does not make specific limitations in this regard.

[0120] More specifically, in this embodiment, a motor sleeve (not shown in the figure) is provided at the moving end of the pneumatic rod 1122. The motor sleeve cooperates with the first lead screw motor 1131 and has good connection stability.

[0121] More specifically, in this embodiment, the first lead screw motor 1131 and the second lead screw motor 1221 can be stepper motors, which have the advantage of high control precision. Those skilled in the art can design according to actual conditions and specific needs; this embodiment does not impose specific limitations in this regard.

[0122] More specifically, the second lead screw 1222 is provided with a boss (not shown in the figure). The boss and the projection module 1211 are connected by conventional connection methods in the art, such as screw connection and snap connection, which greatly enhances the connection stability between the second lead screw 1222 and the projection module 1211.

[0123] In one embodiment, the control unit 300 includes a vehicle controller 301 and a center console 302 that is communicatively connected to the vehicle controller 301.

[0124] Specifically, in this embodiment, the central control unit 302 collects the input information of passengers in the car and feeds the input information back to the vehicle controller 301. The vehicle controller 301 issues corresponding commands to control the projection module 1211 to realize the image customization function, and change the shape, color, brightness, etc. of the car logo according to the passenger's preferences.

[0125] Embodiments of the present invention also provide a vehicle, such as Figures 2-3 As shown, it includes the car body 410, which includes any of the above-mentioned car logo systems.

[0126] Specifically, in this embodiment, when the car is in a well-lit condition, such as a sunny day or a road with streetlights, the virtual logo component 121 does not achieve a good visual effect under strong light. The physical logo 111 is in the display state, while the virtual logo component 121 is stored inside the front compartment of the car body 410 and does not work, effectively saving energy. When the car is in a poor-lit condition, such as at night, on a cloudy day, or in foggy weather, the physical logo 111 is not enough for pedestrians to distinguish it due to low visibility. The virtual logo component 121 is in the display state and can achieve a better visual effect, further highlighting the brand power of the car.

[0127] Embodiments of the present invention also provide a vehicle logo control method, such as... Figure 6 As shown, and in combination Figures 1-5 It is understood that this logo control method is applicable to any of the above-mentioned logo systems, and the logo control method includes the following steps:

[0128] S1: Control unit 300 acquires vehicle logo control information, including physical vehicle logo display information or virtual vehicle logo component display information;

[0129] S2: Obtain the vehicle emblem installation information in the mounting slot 4111 of the front part of the vehicle body 411, and control the working state of the first drive component and the second drive component 122 according to the vehicle emblem installation information in the mounting slot 4111 and the vehicle emblem control information; wherein,

[0130] If the car logo control information is the physical car logo display information, and the car logo installation information in the mounting slot 4111 is the physical car logo 111 installed in the mounting slot 4111, then the control unit 300 controls the first drive component and the second drive component 122 to close, so that the physical car logo 111 is kept in the mounting slot 4111 of the front part 411 of the car body, and the virtual car logo component 121 is kept inside the front compartment of the car body 410.

[0131] If the vehicle logo control information is physical vehicle logo display information, and the vehicle logo installation information in the mounting slot 4111 is virtual vehicle logo component 121 installed in the mounting slot 4111, then the control unit 300 controls the second drive component 122 to drive the virtual vehicle logo component 121 from the mounting slot 4111 of the front part of the vehicle body 411 along the first direction to the front compartment of the front part of the vehicle body 411, and controls the physical vehicle logo 111 to move from the front compartment of the vehicle body 410 along the second direction and the first direction to the mounting slot 4111 of the front part of the vehicle body 411 in sequence.

[0132] If the logo control information is the virtual logo component display information, and the logo installation information in the mounting slot 4111 is that the virtual logo component 121 is installed in the mounting slot 4111, then the control unit 300 controls the first drive component and the second drive component 122 to close, so that the virtual logo component 121 is kept in the mounting slot 4111 of the front part 411 of the car body, and the physical logo is kept inside the front compartment of the car body 410.

[0133] If the vehicle logo control information is virtual vehicle logo component display information, and the vehicle logo installation information in the mounting slot 4111 is physical vehicle logo 111 installed in the mounting slot 4111, then the control unit 300 controls the first driving component to drive the physical vehicle logo 111 from the mounting slot 4111 of the front part of the vehicle body 411 to the front compartment of the front part of the vehicle body 411 in sequence along the first direction and the second direction, and controls the virtual vehicle logo component 121 to move from the front compartment of the vehicle body 410 along the first direction to the mounting slot 4111 of the front part of the vehicle body 411.

[0134] Specifically, in this embodiment, the physical car logo 111 and the virtual car logo component 121 can be switched between different scenarios. When the ambient light is sufficient, the physical car logo 111 is in the display state and the virtual car logo component 121 is in the storage state. When the ambient light is weak, the virtual car logo component 121 is in the display state and the physical car logo 111 is in the storage state. This solves the problem that the physical car logo 111 is not clearly visible when the light intensity is weak, and the virtual car logo component 121 has a poor display effect when the light intensity is sufficient. Moreover, the virtual car logo component 121 can be presented in a more vivid and cool way, which is more beautiful and more personalized. The car logo system brings a strong sense of technology and futurism by switching the car logo in different scenarios.

[0135] An embodiment of the present invention also provides a vehicle logo control method. When the vehicle logo system further includes a light intensity detection module 200, step S2 further includes the following steps:

[0136] S21: The control unit 300 acquires light intensity information, compares the light intensity information with preset light intensity association information, and generates corresponding projection intensity control information. The control unit 300 controls the projection intensity of the projection module 1211 according to the projection intensity control information.

[0137] The illumination intensity correlation information is the correlation information between illumination intensity information and projection intensity.

[0138] Specifically, in this embodiment, the control unit 300 compares the light intensity information collected by the light intensity detection module 200 with the preset light intensity association information and generates corresponding projection intensity control information. The generated projection intensity control information is then sent to the projection module 1211, so that the projection module 1211 can adaptively adjust under various light intensities. This ensures that the virtual image projected by the projection module 1211 onto the imaging module 1212 will not be glaring when the external light intensity is extremely low, and will remain clear when the external light intensity is relatively low.

[0139] More specifically, the control unit 300 compares the light intensity information collected by the light intensity detection module 200 with the preset light intensity association information and generates corresponding projection intensity control information. For example, if the light intensity information collected by the detection module is between 100 and 200 Lx (lux, a unit of light intensity), the control unit 300 controls the projection intensity of the projection module 1211 to be 200 Lx according to the projection intensity control information. If the light intensity information collected by the detection module is between 200 and 300 Lx (lux, a unit of light intensity), the control unit 300 controls the projection intensity of the projection module 1211 to be 300 Lx according to the projection intensity control information. Those skilled in the art can design according to actual conditions and specific needs, and this embodiment does not impose specific limitations on this.

[0140] More specifically, the projection intensity of the virtual logo component 121 is also adjusted by the passenger input information collected by the center console 302. When the control unit 300 receives information from both the center console 302 and the light intensity detection module 200, its internal logic is: the passenger input information collected by the center console 302 is preferred over the information from the light intensity detection module 200.

[0141] Embodiments of the present invention also provide a vehicle logo control method, such as... Figure 7 As shown, when the control unit 300 includes a vehicle controller 301 and a central control unit 302 that is communicatively connected to the vehicle controller 301, step S2 further includes the following steps:

[0142] S22: The vehicle controller 301 acquires the light intensity information and determines whether the light intensity information is greater than the light intensity threshold in the preset light intensity association information;

[0143] If the light intensity information is determined to be greater than or equal to the light intensity threshold, the vehicle controller 301 sends a prompt message to the center console 302.

[0144] If the light intensity information is determined to be less than the light intensity threshold, the vehicle controller 301 will not send a prompt message to the center console 302.

[0145] Specifically, in this embodiment, when the ambient light intensity of the virtual car logo component 121 is too high, the image projected by the projection module 1211 onto the imaging module 1212 will be unclear. The vehicle controller 301 sends a prompt message to the center console 302, suggesting that the user should switch to the physical car logo 111 because the ambient light intensity is too high and the virtual car logo component 121 is not imaging well. This control method follows the strategy of minimizing the need for car passengers to make decisions, making it more user-friendly.

[0146] An embodiment of the present invention also provides a vehicle logo control method, wherein the light intensity threshold is the maximum projection intensity of the projection module 1211.

[0147] Specifically, in this embodiment, when the ambient light intensity is greater than the maximum projection intensity of the projection module 1211, even if the projection light intensity of the projection module 1211 is set to the maximum, the image projected by the projection module 1211 onto the imaging module 1212 will still be unclear. When the ambient light intensity exceeds the maximum projection intensity of the projection module 1211, the vehicle controller 301 can send a prompt message to the center console 302, suggesting that the user should switch to the physical car logo 111 because the current ambient light intensity is high and the virtual car logo component 121 is not imaging well.

[0148] While the present invention has been illustrated and described with reference to certain preferred embodiments, those skilled in the art should understand that the above description is a further detailed explanation of the invention in conjunction with specific embodiments, and should not be construed as limiting the specific implementation of the invention to these descriptions. Various changes in form and detail can be made by those skilled in the art, including several simple deductions or substitutions, without departing from the spirit and scope of the invention.

Claims

1. A vehicle logo system, characterized in that: The car logo system includes a physical car logo device and a virtual car logo device. The physical car logo device includes a physical car logo and a first driving component. The first driving component is used to drive the physical car logo to move relative to the front of the car body along a first direction and a second direction, so that the physical car logo device can switch between a display state and a storage state. The virtual car logo device includes a virtual car logo component and a second driving component. The second driving component is used to drive the virtual car logo component to move relative to the front of the car body along the first direction, so that the virtual car logo device can switch between a display state and a storage state. Wherein, the first direction is the height direction of the car body, and the second direction is perpendicular to the first direction; When the physical car logo device is in the display state and the virtual car logo device is in the storage state, the physical car logo is installed in the mounting slot at the front of the car body so that the physical car logo is exposed to the outside of the car body, and the virtual car logo component is located inside the front compartment of the car body and is located directly below the mounting slot in the height direction of the car body so that the virtual car logo component is hidden inside the car body. When the virtual car logo device is in the display state and the physical car logo device is in the storage state, the virtual car logo component is installed in the mounting slot at the front of the car body, so that the virtual car logo component is exposed to the outside of the car body, and the physical car logo is located inside the front compartment of the car body, so that the physical car logo is hidden inside the car body.

2. The emblem system of claim 1, wherein The vehicle logo system also includes a control unit, which is communicatively connected to the first drive component and the second drive component respectively; The virtual car logo component includes a projection module and an imaging module. The imaging module is located on the projection surface of the projection module and is detachably connected to the projection module. The projection module is drive-connected to the power output end of the second driving component, which drives the projection module and, in conjunction with the imaging module, moves it relative to the car body in the first direction. The projection module is communicatively connected to the control unit, which is used to control the working status of the projection module.

3. The vehicle logo system as described in claim 2, characterized in that, The vehicle logo system also includes a light intensity detection module, which is used to detect the light intensity outside the vehicle body, and the light intensity detection module is communicatively connected to the control unit; wherein... The control unit is used to receive the light intensity information detected by the light intensity detection module, and control the projection intensity of the projection module according to the light intensity information.

4. The vehicle logo system as described in claim 2 or 3, characterized in that, The first driving component includes a lifting drive component and a lateral drive component. The lifting drive component is installed in the front compartment of the vehicle body, and the lateral drive component is installed at the power output end of the lifting drive component. The physical vehicle emblem is connected to the power output end of the lateral drive component. Furthermore, the control unit is communicatively connected to both the lifting drive component and the lateral drive component. The control unit is used to control the lateral drive component to drive the physical car logo to move along the second direction, and to control the lifting drive component to drive the lateral drive component to move the physical car logo along the first direction.

5. The vehicle logo system as described in claim 4, characterized in that, The lifting drive component includes a first stepper motor and a pneumatic rod driven by the first stepper motor; the lateral drive component includes a first lead screw motor and a first lead screw that cooperate with each other; the solid car emblem is fixed to the first lead screw. The first lead screw motor is installed on the moving end of the pneumatic rod, and the first lead screw is threadedly connected to the output shaft of the first lead screw motor so as to drive the first lead screw and the solid car logo to move along the second direction through the first lead screw motor; The second drive component includes a second lead screw motor and a second lead screw that cooperate with each other; wherein, The second lead screw is fixedly connected to the virtual car logo component. The second lead screw motor is installed in the front compartment of the car body and located on one side of the second lead screw. The second lead screw is threadedly connected to the output shaft of the second lead screw motor so as to drive the second lead screw and the virtual car logo component to move along the first direction through the second lead screw motor.

6. The vehicle logo system as described in claim 4, characterized in that, The control unit includes a vehicle controller and a central console that is communicatively connected to the vehicle controller.

7. A car, comprising a car body, characterized in that, It also includes the vehicle logo system as described in any one of claims 1-6.

8. A method for controlling vehicle logos, characterized in that, The vehicle logo control method is applied to the vehicle logo system according to any one of claims 1-6, and the vehicle logo control method includes the following steps: S1: The control unit acquires vehicle logo control information, which includes physical vehicle logo display information or virtual vehicle logo component display information; S2: Obtain the logo installation information in the mounting slot at the front of the vehicle body, and control the working state of the first drive component and the second drive component according to the logo installation information in the mounting slot and the logo control information; wherein, If the vehicle logo control information is the physical vehicle logo display information, and the vehicle logo installation information in the mounting slot is the physical vehicle logo installed in the mounting slot, then the control unit controls the first drive component and the second drive component to close, so that the physical vehicle logo is kept in the mounting slot at the front of the vehicle body, and the virtual vehicle logo is kept inside the front compartment of the vehicle body. If the vehicle logo control information is the physical vehicle logo display information, and the vehicle logo installation information in the mounting slot is the virtual vehicle logo component installed in the mounting slot, then the control unit controls the second driving component to drive the virtual vehicle logo component from the mounting slot at the front of the vehicle body along the first direction to the front compartment of the front of the vehicle body, and controls the physical vehicle logo to move from the front compartment of the vehicle body sequentially along the second direction and the first direction to the mounting slot at the front of the vehicle body; If the vehicle logo control information is the display information of the virtual vehicle logo component, and the vehicle logo installation information in the mounting slot is that the virtual vehicle logo component is installed in the mounting slot, then the control unit controls the first drive component and the second drive component to close, so that the virtual vehicle logo component is kept in the mounting slot at the front of the vehicle body, and the physical vehicle logo is kept inside the front compartment of the vehicle body. If the vehicle logo control information is the display information of the virtual vehicle logo component, and the vehicle logo installation information in the mounting slot is the physical vehicle logo installed in the mounting slot, then the control unit controls the first driving component to drive the physical vehicle logo from the mounting slot at the front of the vehicle body to the front compartment of the vehicle body in sequence along the first direction and the second direction, and controls the virtual vehicle logo component to move from the front compartment of the vehicle body to the mounting slot at the front of the vehicle body along the first direction.

9. The vehicle logo control method as described in claim 8, characterized in that, When the vehicle logo system further includes a light intensity detection module, step S2 further includes the following steps: S21: The control unit acquires the light intensity information, compares the light intensity information with preset light intensity association information and generates corresponding projection intensity control information, and the control unit controls the projection intensity of the projection module according to the projection intensity control information; The light intensity correlation information is the correlation information between the light intensity information and the projection intensity.

10. The vehicle logo control method as described in claim 9, characterized in that, When the control unit includes a vehicle controller and a center console communicatively connected to the vehicle controller, step S2 further includes the following steps: S22: The vehicle controller acquires the light intensity information and determines whether the light intensity information is greater than the light intensity threshold in the preset light intensity association information; If it is determined that the light intensity information is greater than or equal to the light intensity threshold, the vehicle controller sends a prompt message to the center console; If the light intensity information is determined to be less than the light intensity threshold, the vehicle controller will not send a prompt message to the center console.

11. The vehicle logo control method as described in claim 10, characterized in that, The light intensity threshold is the maximum projection intensity of the projection module.

Images