Activity participation method, resource sending method, device, terminal and storage medium

Abstract

The present disclosure relates to an activity participation method, a resource sending method, a device, a terminal and a storage medium, and relates to the field of Internet technology. The method includes: displaying an entry control of a target activity on the live broadcast interface of the anchor; in response to a trigger operation on the entry control, displaying multiple types of target activities, and the flow volume is used to indicate the number of second virtual resources received by the anchor; in response to a selection operation on any type of target activity, and the anchor's flow volume meets the admission threshold of the flow volume corresponding to any type of target activity, displaying a participation interface of any type of target activity, and a participation control is displayed on the participation interface; in response to a trigger operation on the participation control, participating in any type of target activity. The method improves the diversity of target activities. Moreover, since the target activity of the type in which the anchor participates matches the anchor's flow volume, the probability of the anchor completing the task in the participating target activity can be increased, thereby improving the user experience.

Description

Technical Field

[0001] The present disclosure relates to the field of Internet technology, and in particular to an activity participation method, a resource sending method, a device, a terminal and a storage medium. Background Art

[0002] Live broadcast platforms generally have ranking activities, which are based on the number of first virtual resources received by the anchors, and the anchors are ranked, formed and displayed in a list. Among them, the first virtual resources are used to indicate the popularity of the anchors. The ranking of any anchor in the list is positively correlated with the number of first virtual resources received by the anchor.

[0003] In the related art, all anchors are ranked based on this rule, so that the anchors ranked higher are always ranked at the front of the list, while the anchors ranked lower are difficult to be ranked at the front, that is, the participation form of the ranking activity is single, thereby reducing the participation rate of the anchors in the ranking activity. Summary of the invention

[0004] The present disclosure provides an activity participation method, a resource transmission method, a device, a terminal and a storage medium, which improves the diversity of target activities. In addition, since the target activities of the type participated by the anchor match the anchor's traffic volume, the anchor's task completion probability in the target activities can be increased, thereby improving the user experience. The technical solution of the present disclosure is as follows:

[0005] According to one aspect of an embodiment of the present disclosure, a method for participating in an activity is provided, the method comprising:

[0006] Displaying an entry control of a target activity on the live broadcast interface of the anchor, wherein the target activity is used to rank the participants based on the amount of the first virtual resource received by the participants during the target activity;

[0007] In response to a triggering operation on the portal control, multiple types of target activities are displayed, the multiple types of target activities have different admission thresholds for the amount of turnover corresponding to them, and the amount of turnover is used to indicate the amount of the second virtual resource received by the anchor;

[0008] In response to a selection operation of any type of target activity, and the anchor's traffic volume meets the admission threshold of the traffic volume corresponding to the target activity of any type, a participation interface of the target activity of any type is displayed, and a participation control is displayed on the participation interface;

[0009] In response to a triggering operation on the engagement control, participating in any type of target activity.

[0010] According to another aspect of an embodiment of the present disclosure, a resource sending method is provided, the method comprising:

[0011] Displaying a first resource sending control of a target activity, a target activity of the type in which the host participates, and a ranking of the host in the target activity on the host's live broadcast interface, wherein the target activity is used to rank the participants based on the number of first virtual resources received by the participants during the target activity, the target activity of the type in which the host participates is a target activity of multiple types of target activities that is satisfied by the host's turnover, the multiple types of target activities have different access thresholds for the turnover, and the turnover is used to indicate the number of second virtual resources received by the host;

[0012] In response to a triggering operation on the first resource sending control, a virtual resource panel is displayed, wherein the virtual resource panel displays a plurality of virtual resources;

[0013] In response to a selection operation on a first virtual resource in the virtual resource panel, the first virtual resource is sent to update the ranking of the anchor in the target activity.

[0014] According to another aspect of an embodiment of the present disclosure, there is provided an activity participation device, the device comprising:

[0015] An interface display unit, configured to display an entry control of a target activity on a live broadcast interface of the anchor, wherein the target activity is used to rank the participants based on the number of first virtual resources received by the participants during the target activity;

[0016] An activity display unit is configured to display a plurality of types of target activities in response to a trigger operation on the portal control, wherein the plurality of types of target activities have different admission thresholds for the amount of turnover corresponding to the plurality of types of target activities, and the amount of turnover is used to indicate the amount of the second virtual resource received by the anchor;

[0017] The interface display unit is further configured to, in response to a selection operation of any type of target activity, display a participation interface of any type of target activity in response to the streamer's traffic volume meeting an admission threshold of the traffic volume corresponding to the any type of target activity, wherein the participation interface displays a participation control;

[0018] The participation unit is configured to participate in any type of target activity in response to a triggering operation on the participation control.

[0019] In some embodiments, the multiple types include a first type, and the target activity of the first type is used to select the anchors with the largest number of first places on the list; the interface display unit is further configured to perform at least one of the following:

[0020] In response to an entry operation on a ranking pop-up window of the target activity, displaying the ranking pop-up window, and if any of the types is the first type and the anchor is at the top of the list the most times in multiple sub-periods included in the activity period, displaying the anchor's personal poster on the ranking pop-up window, and the ranking pop-up window is used to display the rankings of multiple anchors;

[0021] In response to an operation of entering the top interface of the target activity, the top interface is displayed; if any of the types is the first type, and the anchor is at the top of the list the most times in multiple sub-periods included in the activity cycle, and the anchor is at the top of the list the most times in the total activity cycle to which the activity cycle belongs, the anchor is displayed on the top interface, and the top interface is used to display the anchors who are at the top of the list the most times corresponding to each of the multiple total activity cycles;

[0022] If any of the types is the first type, the number of times the anchor has been at the top of the list is displayed on the participation interface of the target activity of the first type.

[0023] In some embodiments, the multiple types include a second type, and the second type of target activity is used to challenge the anchor's personal ranking; the interface display unit is further configured to perform at least one of the following:

[0024] If any of the types is the second type, and during the activity period of the target activity of the second type, the anchor's ranking exceeds the anchor's best historical ranking, a prompt message indicating that the challenge is successful is displayed on the live broadcast interface;

[0025] If any of the types is the second type, the historical ranking record of the anchor is displayed on the participation interface of the target activity of the second type.

[0026] In some embodiments, the multiple types include a third type, and the third type of target activity is used to select anchors who complete the ranking maintenance task within a preset number of days; the interface display unit is further configured to perform at least one of the following:

[0027] If any of the types is the third type, for any day of the preset number of days, if the anchor's ranking on the any day is less than or equal to the preset ranking, first reward information is displayed on the live broadcast interface of the any day, and the first reward information is used to indicate the reward obtained by the anchor after completing the ranking maintenance task on the any day;

[0028] If any of the types is the third type, and the anchor's ranking on the last day of the preset number of days is less than or equal to the preset ranking, and the ranking maintained is less than or equal to the preset ranking within the preset number of days, second reward information is displayed on the live broadcast interface of the last day, and the second reward information is used to indicate the reward obtained by the anchor after completing the ranking maintenance task on the last day and the reward obtained after completing the ranking maintenance task within the preset number of days.

[0029] In some embodiments, the interface display unit is also configured to display at least one of the ranking status of multiple days within the preset number of days, the completion status of the ranking maintenance task and the reward prompt information on the participation interface of the third type of target activity if any of the types is the third type. The reward prompt information is used to indicate the reward that can be obtained by completing the ranking maintenance task.

[0030] In some embodiments, the interface display unit is also configured to display a ban prompt message in response to a selection operation of any type of target activity, and the host's traffic volume does not meet the admission threshold of the traffic volume corresponding to any type of target activity, wherein the ban prompt message is used to indicate that participation in the selected type of target activity is not allowed.

[0031] In some embodiments, the interface display unit is configured to:

[0032] Displaying a ranking control of the target activity on the live broadcast interface;

[0033] In response to a triggering operation on the ranking control, a ranking pop-up window of the target activity is displayed, and the entry control is displayed on the ranking pop-up window, where the ranking pop-up window is used to display the rankings of multiple anchors.

[0034] In some embodiments, the interface display unit is further configured to:

[0035] Displaying a personal poster of a target anchor on the ranking pop-up window, wherein the target anchor is the anchor who ranks first the most times in the ranking during the total activity period;

[0036] In response to a triggering operation on the personal poster, a participation interface of a first type of target activity is displayed, wherein the participation interface of the first type of target activity displays an entry control of a top ranking interface, and the first type of target activity is used to select the anchors with the largest number of top rankings;

[0037] In response to a triggering operation on an entry control of the top interface, the top interface is displayed, and the top interface displays the anchors with the largest number of first places on the list corresponding to multiple total activity periods.

[0038] In some embodiments, the interface display unit is further configured to:

[0039] Displaying third reward information on the ranking pop-up window, the third reward information is used to indicate the reward that the anchor ranked in the top target position can obtain;

[0040] In response to a closing operation on the third reward information, a personal poster of the target anchor is displayed on the ranking pop-up window.

[0041] In some embodiments, the interface display unit is further configured to display a dynamic special effect of the entry control of the target activity on the ranking pop-up window in response to a closing operation on the third reward information.

[0042] In some embodiments, after the anchor participates in any type of target activity, in some embodiments, the device further includes an information display unit configured to perform at least one of the following:

[0043] Displaying operation information and virtual resource package information on the live broadcast interface, wherein the operation information is used to indicate at least one of the ranking of the anchor, the type of the target activity participated in, and the task completion status of the target activity participated in, and the virtual resource package information is used to indicate the triggering condition for distributing the virtual resource package to the audience;

[0044] Displaying target activity traffic diversion information in the comment area of ​​the live broadcast interface, wherein the target activity traffic diversion information is used to guide viewers to pay attention to the target activity;

[0045] In response to a sticker adding operation, a target activity sticker is displayed on the live broadcast interface, and the target activity sticker is used to guide the audience to pay attention to the target activity.

[0046] According to another aspect of an embodiment of the present disclosure, a resource sending device is provided, the device comprising:

[0047] an interface display unit, configured to display, on the live broadcast interface of the anchor, a first resource sending control of a target activity, a target activity of a type in which the anchor participates, and a ranking of the anchor in the target activity, wherein the target activity is used to rank the participants based on the number of first virtual resources received by the participants during the target activity, the target activity of the type in which the anchor participates is a target activity of multiple types of target activities that is satisfied by the anchor's turnover, the multiple types of target activities have different access thresholds for the turnover, and the turnover is used to indicate the number of second virtual resources received by the anchor;

[0048] a panel display unit, configured to display a virtual resource panel in response to a triggering operation on the first resource sending control, wherein the virtual resource panel displays a plurality of virtual resources;

[0049] The sending unit is configured to send out the first virtual resource in response to a selection operation on the first virtual resource in the virtual resource panel, so as to update the ranking of the anchor in the target activity.

[0050] In some embodiments, the interface display unit is configured to:

[0051] Displaying a ranking control of the target activity on the live broadcast interface;

[0052] In response to a triggering operation on the ranking control, a ranking pop-up window of the target activity is displayed, and the first resource sending control is displayed on the ranking pop-up window, where the ranking pop-up window is used to display the rankings of multiple anchors.

[0053] In some embodiments, the interface display unit is further configured to:

[0054] Displaying a personal poster of a target anchor on the ranking pop-up window, wherein the target anchor is the anchor who ranks first the most times in the ranking during the total activity period;

[0055] In response to a triggering operation on the personal poster, a resource sending interface of a first type of target activity is displayed, wherein the resource sending interface of the first type of target activity displays at least one promoted anchor, the number of times the at least one promoted anchor is at the top of a list, and an entry control of the top interface, wherein the promoted anchor is an anchor whose number of times at the top of the list is greater than a preset number;

[0056] In response to a triggering operation on an entry control of the top interface, the top interface is displayed, and the top interface displays the anchors with the largest number of first places on the list corresponding to multiple total activity periods.

[0057] In some embodiments, the panel display unit is further configured as:

[0058] The ranking of the host and the number of first virtual resources that the host is still allowed to receive are displayed on the virtual resource panel.

[0059] In some embodiments, a quick send control of the first virtual resource is displayed on the live broadcast interface, and the interface display unit is further configured to:

[0060] In response to recognizing keywords related to the target activity from the host's voice content, a dynamic special effect of the quick send control is displayed on the live broadcast interface.

[0061] In some embodiments, the interface display unit is configured to:

[0062] Display a live broadcast room list, wherein the live broadcast room list includes live broadcast covers of multiple live broadcast rooms;

[0063] Displaying the top information on the live broadcast cover of the target live broadcast room, wherein the top information is used to indicate that the anchor of the target live broadcast room is at the top of the list in the current activity cycle or at the top of the list in the previous activity cycle;

[0064] In response to a triggering operation on a live broadcast cover corresponding to the live broadcast interface, the live broadcast interface is displayed.

[0065] In some embodiments, the device further includes an information display unit configured to perform at least one of the following:

[0066] Displaying at least one of virtual resource package information and task completion status of the participating target activity on the live broadcast interface, wherein the virtual resource package information is used to indicate a triggering condition for distributing the virtual resource package to the audience;

[0067] Displaying target activity traffic diversion information in the comment area of ​​the live broadcast interface, wherein the target activity traffic diversion information is used to guide viewers to pay attention to the target activity;

[0068] Displaying target activity stickers on the live broadcast interface, wherein the target activity stickers are used to guide viewers to pay attention to the target activity.

[0069] In some embodiments, the interface display unit is further configured to:

[0070] If the target activity of the type in which the anchor participates is a first type of target activity, in response to an entry operation on a resource sending interface of the first type of target activity, the resource sending interface is displayed, and at least one of a second resource sending control and a number of times the anchor has been at the top of the list is displayed on the resource sending interface, wherein the second resource sending control is used to send out the first virtual resource;

[0071] Among them, the first type of target activity is used to select the anchors who rank first on the list the most.

[0072] In some embodiments, the interface display unit is further configured to:

[0073] Displaying the ranking information of the anchor on a ranking pop-up window, wherein the ranking pop-up window is used to display the rankings of multiple anchors;

[0074] In response to a triggering operation on the ranking information, a ranking interface of the anchor is displayed, the ranking interface displays a historical ranking record of the anchor, and if the anchor has not participated in the second type of target activity, a participation reminder control is displayed on the ranking interface;

[0075] In response to a triggering operation on the participation reminder control, a comment input area is displayed, and participation reminder information is filled in the comment input area, where the participation reminder information is used to remind the anchor to participate in the second type of target activity;

[0076] In response to a confirmation operation on the participation reminder information, displaying the participation reminder information in a comment area of ​​the live broadcast interface;

[0077] Among them, the second type of target activity is used to challenge the host's personal ranking.

[0078] In some embodiments, the interface display unit is further configured to:

[0079] If the target activity of the type in which the anchor participates is a target activity of the third type, in response to an operation of entering a resource sending interface of the target activity of the third type, the resource sending interface is displayed, and at least one of a third resource sending control, rankings of multiple days within a preset number of days, completion of the ranking maintenance task, and reward prompt information is displayed on the resource sending interface, wherein the third resource sending control is used to send out the first virtual resource, and the reward prompt information is used to indicate a reward that can be obtained by completing the ranking maintenance task;

[0080] Among them, the third type of target activity is used to select anchors who complete the ranking maintenance task within the preset number of days, and the ranking maintenance task indicates that the ranking is less than or equal to the preset ranking.

[0081] According to another aspect of an embodiment of the present disclosure, a terminal is provided, the terminal including:

[0082] one or more processors;

[0083] A memory for storing program codes executable by the processor;

[0084] The processor is configured to execute the program code to implement the above-mentioned activity participation method or resource sending method.

[0085] According to another aspect of an embodiment of the present disclosure, a computer-readable storage medium is provided. When a program code in the computer-readable storage medium is executed by a processor of a terminal, the terminal is enabled to execute the above-mentioned activity participation method or resource sending method.

[0086] According to another aspect of an embodiment of the present disclosure, a computer program product is provided, including a computer program, which implements the above-mentioned activity participation method or resource sending method when executed by a processor.

[0087] The disclosed embodiment provides an activity participation method, which provides an entry control for a target activity on a live broadcast interface, and can display multiple types of target activities based on the entry control, and the access thresholds of the flow volume corresponding to the multiple types of target activities are different; for any type of target activity selected by the anchor, the anchor is allowed to participate in the target activity of this type only when the anchor's flow volume meets the target activity of this type, so that by providing the multiple types of target activities, different types of target activities are set for anchors in different flow volume intervals, thereby improving the diversity of target activities. In addition, since the target activity of the type in which the anchor participates matches the anchor's flow volume, the probability of the anchor completing the task in the participating target activity can be increased, thereby improving the user experience.

[0088] It is to be understood that the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the present disclosure. BRIEF DESCRIPTION OF THE DRAWINGS

[0089] The drawings herein are incorporated into and constitute a part of the specification, illustrate embodiments consistent with the present disclosure, and together with the description are used to explain the principles of the present disclosure, and do not constitute improper limitations on the present disclosure.

[0090] Figure 1 It is a schematic diagram showing an implementation environment according to an exemplary embodiment.

[0091] Figure 2 The present invention is a flowchart of a method for participating in an activity according to an exemplary embodiment.

[0092] Figure 3 The figure is a flow chart of a resource sending method according to an exemplary embodiment.

[0093] Figure 4 The present invention is a flowchart of another method for participating in an activity according to an exemplary embodiment.

[0094] Figure 5 It is a schematic diagram of a live broadcast interface according to an exemplary embodiment.

[0095] Figure 6 The figure is a schematic diagram of a ranking pop-up window according to an exemplary embodiment.

[0096] Figure 7 The figure is a schematic diagram of another kind of ranking pop-up window according to an exemplary embodiment.

[0097] Figure 8 The present invention is a flowchart of displaying a ranking list pop-up window according to an exemplary embodiment.

[0098] Fig. 9The figure is a schematic diagram showing a type of pop-up window according to an exemplary embodiment.

[0099] Fig.10 The figure is a schematic diagram of a confirmation pop-up window according to an exemplary embodiment.

[0100] Fig.11 It is a schematic diagram of a participation interface of a first type of target activity according to an exemplary embodiment.

[0101] Fig.12 It is a schematic diagram showing several ranking controls according to an exemplary embodiment.

[0102] Fig.13 It is a schematic diagram of several operation widgets according to an exemplary embodiment.

[0103] Fig.14 It is a schematic diagram of another live broadcast interface according to an exemplary embodiment.

[0104] Fig.15 It is a schematic diagram of another live broadcast interface according to an exemplary embodiment.

[0105] Fig.16 The figure is a flowchart showing a first type of target activity according to an exemplary embodiment.

[0106] Fig.17 is a flowchart showing another first type of target activity according to an exemplary embodiment.

[0107] Fig.18 The figure is a flowchart of participating in a first type of target activity according to an exemplary embodiment.

[0108] Fig.19 The present invention is a flowchart of another method for participating in an activity according to an exemplary embodiment.

[0109] Fig. 20 It is a schematic diagram of a participation interface of a second type of target activity according to an exemplary embodiment.

[0110] Fig.21 It is a schematic diagram of another live broadcast interface according to an exemplary embodiment.

[0111] Fig. 22 The figure is a flowchart showing a second type of target activity according to an exemplary embodiment.

[0112] Fig.23 The figure is a flowchart of participating in a first type of target activity according to an exemplary embodiment.

[0113] Fig.24 The present invention is a flowchart of another method for participating in an activity according to an exemplary embodiment.

[0114] Fig.25 is a schematic diagram of a participation interface of a third type of target activity according to an exemplary embodiment.

[0115] Fig.26 It is a schematic diagram of another live broadcast interface according to an exemplary embodiment.

[0116] Fig. 27 It is an interface flow chart of a third type of target activity according to an exemplary embodiment.

[0117] Fig.28 It is an interface flow chart of a third type of target activity according to an exemplary embodiment.

[0118] Fig.29 The figure is a flow chart of a resource sending method according to an exemplary embodiment.

[0119] Fig.30 It is a schematic diagram of several live broadcast covers according to an exemplary embodiment.

[0120] Fig.31 The figure is a schematic diagram of a virtual resource package according to an exemplary embodiment.

[0121] Fig.32 The figure is a schematic diagram of another kind of ranking pop-up window according to an exemplary embodiment.

[0122] Fig.33 The figure is a schematic diagram of another kind of ranking pop-up window according to an exemplary embodiment.

[0123] Fig.34 The figure is a schematic diagram of a collection joining interface according to an exemplary embodiment.

[0124] Fig.35 The diagram is a schematic diagram of a resource sending interface according to an exemplary embodiment.

[0125] Fig.36 It is a schematic diagram of a top interface according to an exemplary embodiment.

[0126] Fig.37 The diagram is a schematic diagram of a virtual resource panel according to an exemplary embodiment.

[0127] Fig.38 The invention is a flowchart of sending a first virtual resource according to an exemplary embodiment.

[0128] Fig.39It is a schematic diagram showing two resource sending interfaces according to an exemplary embodiment.

[0129] Fig.40 The present invention is a flowchart showing a method of reminding a host to participate in a target activity according to an exemplary embodiment.

[0130] Fig.41 It is a schematic diagram of another resource sending interface according to an exemplary embodiment.

[0131] Fig.42 The present invention is an interface interaction flow chart of a resource sending method according to an exemplary embodiment.

[0132] Fig.43 The present invention is an interface interaction flow chart of another resource sending method according to an exemplary embodiment.

[0133] Fig.44 The figure is a schematic diagram of perceptual interaction between a host and an audience according to an exemplary embodiment.

[0134] Fig.45 The invention is a block diagram of an activity participation device according to an exemplary embodiment.

[0135] Fig.46 The invention is a block diagram of a resource sending device according to an exemplary embodiment.

[0136] Fig.47 It is a block diagram of a terminal according to an exemplary embodiment.

[0137] Fig.48 It is a block diagram of a server according to an exemplary embodiment. DETAILED DESCRIPTION

[0138] In order to enable ordinary persons in the art to better understand the technical solutions of the present disclosure, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below in conjunction with the accompanying drawings.

[0139] It should be noted that the terms "first", "second", etc. in the specification and claims of the present disclosure and the above-mentioned drawings are used to distinguish similar objects, and are not necessarily used to describe a specific order or sequence. It should be understood that the data used in this way can be interchanged where appropriate, so that the embodiments of the present disclosure described herein can be implemented in an order other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present disclosure. Instead, they are merely examples of devices and methods consistent with some aspects of the present disclosure as detailed in the appended claims.

[0140] It should be noted that the information (including but not limited to user device information, user personal information, etc.), data (including but not limited to data used for analysis, stored data, displayed data, etc.) and signals involved in this disclosure are all authorized by the user or fully authorized by all parties, and the collection, use and processing of relevant data must comply with the relevant laws, regulations and standards of relevant countries and regions. For example, the live broadcast interface, traffic volume, etc. involved in this disclosure are all obtained with full authorization.

[0141] The activity participation method provided by the embodiment of the present disclosure can be executed by a terminal. Figure 1 This is a schematic diagram of an implementation environment provided by the embodiment of the present disclosure, see Figure 1 , the implementation environment includes: terminal 101, terminal 102 and server 103. In the embodiment of the present disclosure, the terminal 101 and the terminal 102 are installed with a target application, and the target application can enable the anchor to broadcast live and the audience to watch the live broadcast. Terminal 101 is a terminal used by the anchor, and the anchor participates in the target activity on the live broadcast interface through terminal 101. The target activity is used to rank the participants based on the number of first virtual resources received by the participants during the target activity. Terminal 102 is a terminal used by the audience, and the audience sends the first virtual resource to the anchor through terminal 102. Server 102 is the background server of the target application, which is used to provide background services for terminals 101 and 102 to display the live broadcast interface.

[0142] Terminal 101 and terminal 102 may be at least one of a smart phone, a smart watch, a desktop computer, a laptop, a virtual reality terminal, an augmented reality terminal, a wireless terminal, and a laptop computer. Terminal 101 and terminal 102 have a communication function and can access a wired network or a wireless network. Terminal 101 and terminal 102 may generally refer to one of a plurality of terminals, and those skilled in the art may know that the number of the above terminals may be more or less. Server 102 may be an independent physical server, or a server cluster or distributed file system composed of a plurality of physical servers, or a cloud server that provides basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communications, middleware services, domain name services, security services, CDN (Content Delivery Network), and big data and artificial intelligence platforms. In some embodiments, server 102 is directly or indirectly connected to terminal 101 and terminal 102 via wired or wireless communication, which is not limited in the embodiments of the present disclosure. Optionally, the number of the above servers 102 may be more or less, which is not limited in the embodiments of the present disclosure. Of course, the server 102 may also include other functional servers to provide more comprehensive and diversified services. The server 102 undertakes the main computing work, and the terminal 101 and the terminal 102 undertake the secondary computing work; or, the server 102 undertakes the secondary computing work, and the terminal 101 and the terminal 102 undertake the main computing work; or, the server 102 or the terminal 101 or the terminal 102 can each independently undertake the computing work, which is not limited in the embodiments of the present disclosure.

[0143] Figure 2 is a flow chart of a method for participating in an activity according to an exemplary embodiment. Figure 2 As shown, the method is executed by a first terminal, and the first terminal is a terminal used by the anchor. The method includes the following steps:

[0144] In step S201, the first terminal displays an entry control of a target activity on the live broadcast interface of the anchor, where the target activity is used to rank participants based on the number of first virtual resources received by the participants during the target activity.

[0145] In the disclosed embodiment, the ranking of a participant is positively correlated with the number of first virtual resources received by the participant, that is, the more first virtual resources a participant receives, the higher the ranking. The first virtual resource is a virtual prop, and the number of first virtual resources received by the anchor is used to indicate the popularity of the anchor. Optionally, the first virtual resource is used to generate a popularity value, and one first virtual resource represents at least one popularity value, that is, the more first virtual resources a participant receives, the higher the popularity value and the higher the ranking.

[0146] In the disclosed embodiment, the activity cycle of the target activity can be one month, one week, one day, or one hour, etc. Optionally, the activity cycle of the target activity is one hour, and the starting point of each activity cycle is the starting point and the end point of one hour, respectively. For example, from 1 o'clock to 2 o'clock, from 2 o'clock to 3 o'clock, etc. Any participant can participate in the target activity within an activity cycle before the end of the activity cycle. For each activity cycle, the target activity is used to rank multiple participants based on the number of first virtual resources received by the multiple participants in the activity cycle.

[0147] Optionally, any anchor can receive the first virtual resource before participating in the target activity. Accordingly, the number of first virtual resources received by the participant during the target activity includes the total number of first virtual resources received before and after participating in the target activity, that is, the total number of first virtual resources received during the activity period to which the participant's participation time point belongs. For example, the anchor participates in the target activity at 1:30, and since 1:30 belongs to the activity period from 1:00 to 2:00, the number of first virtual resources received by the anchor includes the total number of first virtual resources received from 1:00 to 2:00.

[0148] Alternatively, any anchor can receive the first virtual resource only after participating in the target activity. In the disclosed embodiment, an example is taken in which any anchor can receive the first virtual resource before participating in the target activity, so that the anchor can participate in the target activity at any time point within the activity cycle, which improves flexibility and can increase the participation rate of the activity.

[0149] In the disclosed embodiment, the participants of the target activity are anchors. Optionally, the live broadcast platform actively ranks each anchor registered on the live broadcast platform; or, the live broadcast platform ranks the anchor only after the anchor participates in the target activity.

[0150] In step S202, in response to the triggering operation of the entry control, the first terminal displays multiple types of target activities, and the access thresholds of the flow volume corresponding to the multiple types of target activities are different. The flow volume is used to indicate the number of second virtual resources received by the anchor.

[0151] In the embodiment of the present disclosure, the amount of the second virtual resource is used to indicate the income of the anchor, and the second virtual resource is obtained based on various virtual resources sent by the audience or various virtual resources sent by the live broadcast platform.

[0152] In the disclosed embodiment, the water flow may be a monthly water flow or a weekly water flow. Further, if the water flow is a monthly loss, the water flow may be an average of the water flows of multiple months, or the water flow of the previous month, or the water flow of the current month. If the water flow is a weekly water flow, the water flow may be an average of the water flows of multiple weeks, or the water flow of the previous week, or the water flow of the current week.

[0153] In the disclosed embodiment, the access thresholds of the flow volume corresponding to multiple types of target activities are different. For example, the flow volume corresponding to one type of target activity is greater than the first flow volume threshold, the flow volume corresponding to one type of target activity is less than the second flow volume threshold, and the flow volume corresponding to one type of target activity is any flow volume threshold. Among them, the first flow volume threshold is greater than the second flow volume threshold, so that anchors in different flow volume intervals can participate in different types of target activities.

[0154] For another example, the flow rate corresponding to one type of target activity is greater than the third flow rate threshold, the flow rate corresponding to one type of target activity is greater than the fourth flow rate threshold, the flow rate corresponding to one type of target activity is greater than the fifth flow rate threshold, the fifth flow rate threshold is greater than the fourth flow rate threshold, and the fourth flow rate threshold is greater than the third flow rate threshold. In this way, the anchor with a larger flow rate can participate in more types of target activities.

[0155] In the disclosed embodiment, for any type of target activity, the anchor is used to complete the tasks in the target activity of the type based on its ranking. For example, the task in the target activity can be to achieve a preset ranking for the anchor's ranking.

[0156] In step S203, in response to a selection operation of any type of target activity, and the anchor's traffic volume meets the admission threshold of the traffic volume corresponding to any type of target activity, the first terminal displays a participation interface of any type of target activity, and a participation control is displayed on the participation interface.

[0157] In the disclosed embodiment, the anchor participates in any type of target activity based on the participation interface of the target activity. Optionally, the participation interface of any type of target activity displays at least one of the brief introduction information, graphic information, and rule information of the target activity.

[0158] In step S204, in response to the triggering operation on the participation control, the first terminal participates in any type of target activity.

[0159] In the disclosed embodiment, after the anchor participates in any type of target activity, the anchor is ranked based on the number of first virtual resources received by the anchor, and then the result feedback of the target activity of the type participated is obtained based on the ranking result. Optionally, after the anchor participates in any type of target activity, feedback information is displayed on the live broadcast interface to indicate that the anchor has participated in the target activity of the type.

[0160] The disclosed embodiment provides an activity participation method, which provides an entry control for a target activity on a live broadcast interface, and can display multiple types of target activities based on the entry control, and the access thresholds of the flow volume corresponding to the multiple types of target activities are different; for any type of target activity selected by the anchor, the anchor is allowed to participate in the target activity of this type only when the anchor's flow volume meets the target activity of this type, so that by providing the multiple types of target activities, different types of target activities are set for anchors in different flow volume intervals, thereby improving the diversity of target activities. In addition, since the target activity of the type in which the anchor participates matches the anchor's flow volume, the probability of the anchor completing the task in the participating target activity can be increased, thereby improving the user experience.

[0161] In some embodiments, multiple types include a first type, and the target activity of the first type is used to select the anchor who ranks first the most times; the method also includes at least one of the following: in response to an entry operation on a ranking pop-up window of the target activity, a ranking pop-up window is displayed, and if any type is the first type, and the anchor ranks first the most times in multiple sub-periods included in the activity cycle, the anchor's personal poster is displayed on the ranking pop-up window, and the ranking pop-up window is used to display the rankings of multiple anchors; in response to an entry operation on the top interface of the target activity, a top interface is displayed, and if any type is the first type, and the anchor ranks first the most times in multiple sub-periods included in the activity cycle, and the anchor ranks first the most times in the total activity cycle to which the activity cycle belongs, the anchor is displayed on the top interface, and the top interface is used to display the anchors who rank first the most times corresponding to each of the multiple total activity cycles; if any type is the first type, the number of times the anchor has ranked first is displayed on the participation interface of the target activity of the first type.

[0162] In the disclosed embodiment, when the anchor participates in the first type of target activity, and the anchor is at the top of the list the most times during the activity cycle, the anchor's personal poster is displayed on the ranking pop-up window, so that the anchor is rewarded, and the anchor can be promoted to participate in the first type of target activity based on the reward. In addition, the personal poster is displayed above the ranking list, and the display position is more prominent, so that the personal poster can attract the anchor's attention more, and then the anchor is further promoted to participate in the first type of target activity based on the reward. When the anchor is at the top of the list the most times during the activity cycle, the anchor's personal poster is displayed on the ranking pop-up window, and further, when the anchor is at the top of the list the most times during the total activity cycle, not only is the anchor's personal poster displayed on the ranking pop-up window, but the anchor is also displayed on the top interface, that is, when the anchor gets the most firsts on the list, the more rewards he gets, and then the anchor can be promoted to participate in the target activity and get the top of the list. When the anchor triggers the display of the participation interface of the first type of target activity, it means that the anchor wants to participate in the first type of target activity. The first type of target activity is used to select the anchors with the most first places on the list. At this time, the anchor is more likely to want to know the number of times he or she has been at the top of the list, and then the number of times the anchor has been at the top of the list is displayed on the participation interface, which improves the richness and accuracy of the information display, improves the efficiency of the anchor in obtaining the desired information, and thus improves the user experience.

[0163] In some embodiments, multiple types include a second type, and the target activity of the second type is used to challenge the host's personal ranking; the method also includes at least one of the following: if any type is the second type, and during the activity period of the target activity of the second type, the host's ranking exceeds the host's historical best ranking, a prompt message indicating a successful challenge is displayed on the live broadcast interface; if any type is the second type, the host's historical ranking record is displayed on the participation interface of the target activity of the second type.

[0164] In the disclosed embodiment, when the anchor participates in a target activity of challenging personal ranking, after the anchor exceeds his / her best historical ranking, a prompt message indicating successful challenge is displayed on the live broadcast interface, which can motivate the anchor, realize the integrity of interaction, and further promote the anchor to participate in the second type of target activity. The anchor triggers the participation interface of the second type of target activity, indicating that the anchor wants to participate in the second type of target activity, and the second type of target activity is used to challenge the anchor's best ranking. At this time, the anchor has a greater probability of wanting or his / her own best historical ranking, and further displaying the anchor's best historical video on the participation interface improves the richness and accuracy of information display, improves the efficiency of the anchor in obtaining the desired information, and further improves the user experience.

[0165] In some embodiments, multiple types include a third type, and the target activity of the third type is used to select anchors who complete the ranking maintenance task within a preset number of days; the method also includes at least one of the following: if any type is the third type, for any day of the preset days, if the anchor's ranking on any day is less than or equal to the preset ranking, a first reward information is displayed on the live broadcast interface of any day, and the first reward information is used to indicate the reward obtained by the anchor after completing the ranking maintenance task on any day; if any type is the third type, and the anchor's ranking on the last day of the preset days is less than or equal to the preset ranking, and the ranking is maintained less than or equal to the preset ranking within the preset days, a second reward information is displayed on the live broadcast interface of the last day, and the second reward information is used to indicate the reward obtained by the anchor after completing the ranking maintenance task on the last day and the reward obtained after completing the ranking maintenance task within the preset days.

[0166] In the disclosed embodiment, after the anchor completes the daily ranking challenge, a daily reward is given, and after the ranking challenge is completed every day within the preset number of days indicated by the activity cycle, an additional reward is given. This embodiment provides different rewards for different activity completion situations, and the mechanism for providing rewards is reasonable, which can not only promote the anchor to complete the daily ranking challenge, but also promote the anchor to further complete the ranking challenge for multiple consecutive days, thereby promoting the anchor's activity participation rate.

[0167] In some embodiments, the method also includes: if any type is the third type, after the anchor participates in the third type of target activity, at least one of the ranking status of multiple days within a preset number of days, the completion status of the ranking maintenance task and the reward prompt information is displayed on the participation interface of the third type of target activity, and the reward prompt information is used to indicate the reward that can be obtained for completing the ranking maintenance task.

[0168] In the disclosed embodiment, the ranking and the completion of the ranking maintenance task are displayed on the participation interface of the third type of target activity. By displaying sufficient ranking information on the participation interface, it is convenient for the anchor to fully understand his or her ranking and task completion based on the ranking information, thereby improving the user experience. In addition, displaying reward information can encourage the anchor to complete the ranking maintenance task to obtain rewards.

[0169] In some embodiments, the method also includes: in response to a selection operation of any type of target activity, and the host's traffic volume does not meet the admission threshold of the traffic volume corresponding to any type of target activity, displaying a ban prompt information, and the ban prompt information is used to indicate that participation in the selected type of target activity is not allowed.

[0170] In the disclosed embodiment, the banned prompt information is displayed to remind the anchor that he is not allowed to participate, but the terminal does not respond, thereby improving the integrity and rationality of the interaction and improving the user experience.

[0171] In some embodiments, an entry control for a target activity is displayed on a live broadcast interface of the anchor, including: displaying a ranking control for the target activity on the live broadcast interface; displaying a ranking pop-up window of the target activity in response to a triggering operation on the ranking control, displaying an entry control on the ranking pop-up window, and the ranking pop-up window is used to display the rankings of multiple anchors.

[0172] In the disclosed embodiment, by displaying the entry control of the ranking pop-up window on the live broadcast interface, the entry control is displayed on the ranking pop-up window. Since the target activity is used to rank the anchors, the entry control of the target activity is displayed on the ranking pop-up window, which facilitates the anchors to participate in the target activity after fully understanding the target activity based on the information on the ranking pop-up window. In addition, the entry control of the target activity is displayed on the ranking pop-up window, so that the information related to the target activity is uniformly collected on the ranking pop-up window, which improves the accuracy and rationality of information display.

[0173] In some embodiments, the method also includes: displaying a personal poster of a target anchor on a ranking pop-up window, the target anchor being the anchor who ranks first on the list the most times during the total activity period; in response to a trigger operation on the personal poster, displaying a participation interface for a first type of target activity, the participation interface for the first type of target activity displays an entry control for a top-ranking interface, the first type of target activity is used to select the anchor who ranks first on the list the most times; in response to a trigger operation on the entry control for the top-ranking interface, displaying a top-ranking interface, the top-ranking interface displays multiple anchors who rank first on the list corresponding to each of the total activity periods.

[0174] In the disclosed embodiment, displaying the personal poster of the anchor who ranks first on the list with the largest number of places on the ranking list pop-up window can play a role in promoting the first type of target activity, thereby encouraging the anchor to participate in the first type of target activity; and after triggering the personal poster, the top interface can be further displayed, and the top interface is used to display multiple anchors who rank first on the list with the largest number of places. In this way, by setting the top interface, the recommendation role of the anchor who ranks first on the list with the largest number of places can be further enhanced, as well as the promotion role of the target activity can be enhanced, thereby encouraging the anchor to participate in the first type of target activity.

[0175] In some embodiments, a personal poster of the target anchor is displayed on a ranking pop-up window, including: displaying third reward information on the ranking pop-up window, the third reward information being used to indicate a reward that an anchor ranked in a front target position can obtain; in response to a closing operation on the third reward information, displaying a personal poster of the target anchor on the ranking pop-up window.

[0176] In the disclosed embodiment, since the ranking pop-up window is mainly used to display the rankings of multiple anchors, if the third reward information and personal posters are displayed at the same time, the display area of ​​the ranking information will be reduced. In this embodiment, the third reward information and personal posters are displayed alternately, which ensures the richness of the information provided by the ranking pop-up window and ensures that sufficient ranking information can be displayed.

[0177] In some embodiments, the method further includes: in response to a closing operation on the third reward information, displaying a dynamic special effect of an entry control of the target activity on the leaderboard pop-up window.

[0178] In the disclosed embodiment, when the third reward information is folded and the personal poster is displayed, the personal poster may attract the host's attention to the target activity. At this time, the host may want to participate in the target activity, and then the dynamic special effects of the entry control are displayed at this time, which can guide the host to trigger the entry control, thereby promoting the host's participation in the target activity.

[0179] In some embodiments, after the anchor participates in any type of target activity, the method also includes at least one of the following: displaying operation information and virtual resource package information on the live broadcast interface, the operation information is used to indicate at least one of the anchor's ranking, the type of target activity participated in, and the task completion status of the target activity participated in, and the virtual resource package information is used to indicate the trigger conditions for distributing virtual resource packages to the audience; displaying target activity diversion information in the comment area of ​​the live broadcast interface, the target activity diversion information is used to guide the audience to pay attention to the target activity; in response to the sticker adding operation, displaying the target activity stickers on the live broadcast interface, the target activity stickers are used to guide the audience to pay attention to the target activity.

[0180] In the disclosed embodiment, the operation information and virtual resource package information are displayed on the live broadcast interface, so that the information of the anchor participating in the target activity can be fully output, thereby facilitating the anchor to obtain virtual resources based on the displayed information and facilitating the audience to send virtual resources based on the displayed information. Displaying the target activity diversion information on the live broadcast interface can attract the audience to pay attention to the target activity, thereby promoting the audience to send the first virtual resource. Displaying the target activity stickers on the live broadcast interface can attract the audience to pay attention to the target activity, thereby promoting the audience to send the first virtual resource.

[0181] Figure 3 is a flow chart of a resource sending method according to an exemplary embodiment. Figure 3 As shown, the method is executed by the second terminal, and the second terminal is a terminal used by the audience. The method includes the following steps:

[0182] In step S301, the second terminal displays the first resource sending control of the target activity, the target activity of the type in which the anchor participates, and the anchor's ranking in the target activity on the anchor's live broadcast interface. The target activity is used to rank participants based on the number of first virtual resources received by the participants during the target activity. The target activity of the type in which the anchor participates is a target activity that is satisfied by the anchor's turnover among multiple types of target activities. The access thresholds of the turnover corresponding to multiple types of target activities are different. The turnover is used to indicate the number of second virtual resources received by the anchor.

[0183] In the embodiment of the present disclosure, the target activity, the first virtual resource, the second virtual resource, the flow volume, etc. are the same as those in steps S201-202, and are not described again here.

[0184] In step S302, in response to a triggering operation on the first resource sending control, the second terminal displays a virtual resource panel, where the virtual resource panel displays a variety of virtual resources.

[0185] In the embodiments of the present disclosure, multiple virtual resources are used to implement different functions. For example, the first virtual resource among the multiple virtual resources is used to update the host's ranking in the target activity, the second virtual resource is used to update the host's traffic volume, and the third virtual resource is used to update the total number of virtual resources received by the host, thereby updating the number of second virtual resources received by the host based on the total number of virtual resources received. The third virtual resource is a virtual prop.

[0186] In step S303, in response to the selection operation of the first virtual resource in the virtual resource panel, the second terminal sends the first virtual resource to update the ranking of the anchor in the target activity.

[0187] In the disclosed embodiment, after the second terminal sends the first virtual resource, the anchor receives the first virtual resource, the number of the first virtual resources received by the anchor is updated, and then the ranking of the anchor in the target activity is updated based on the updated number of the first virtual resources.

[0188] The disclosed embodiment provides a resource sending method, which provides a resource sending control for a first virtual resource on a live broadcast interface, and a virtual resource panel can be displayed based on the resource sending control, and the first virtual resource can be sent to the anchor through the virtual resource panel, thereby updating the anchor's ranking in the target activity. This method improves the convenience of the audience sending the first virtual resource to the anchor, and improves the interaction efficiency. In addition, since the method provides multiple types of target activities, and the access thresholds of the flow volume corresponding to the multiple types of target activities are different, the target activities of the types participated by the anchor are matched with their flow volume, thereby improving the probability of the anchor completing the task in the participating target activity, that is, reducing the difficulty of completing the task. Since the difficulty of the anchor completing the task is reduced, the probability of the virtual resources sent by the audience achieving the target is increased, thereby improving the probability of the audience sending virtual resources to the anchor.

[0189] In some embodiments, a first resource sending control for a target activity is displayed on a live broadcast interface of a host, including: displaying a ranking control for the target activity on the live broadcast interface; displaying a ranking pop-up window of the target activity in response to a triggering operation on the ranking control, and displaying the first resource sending control on the ranking pop-up window, wherein the ranking pop-up window is used to display the rankings of multiple hosts.

[0190] In the disclosed embodiment, by displaying the entry control of the ranking pop-up window on the live broadcast interface, and displaying the resource sending control on the ranking pop-up window, since the target activity is used to rank the anchor, and displaying the resource sending control of the target activity on the ranking pop-up window, it is convenient for the audience to fully evaluate the current ranking based on the information on the ranking pop-up window, and then send the first virtual resource. In addition, displaying the resource sending control of the target activity on the ranking pop-up window makes the information related to the target activity uniformly gathered on the ranking pop-up window, thereby improving the accuracy and rationality of information display.

[0191] In some embodiments, the method also includes: displaying a personal poster of a target anchor on a ranking pop-up window, the target anchor being the anchor who ranks first on the list the most times within the total activity period; in response to a trigger operation on the personal poster, displaying a resource sending interface for a first type of target activity, the resource sending interface for the first type of target activity displays at least one promoted anchor, the number of times at least one promoted anchor ranks first, and an entry control of the top interface, the promoted anchor being an anchor who ranks first the most times than a preset number of times; in response to a trigger operation on the entry control of the top interface, displaying a top interface, the top interface displays multiple anchors who rank first on the list corresponding to the most times within the total activity period.

[0192] In the disclosed embodiment, displaying the personal poster of the anchor who ranks first with the largest number of places on the list on the ranking pop-up window can play a role in promoting the first type of target activity, thereby encouraging the audience to send the first virtual resource to the anchor; and after triggering the personal poster, the top interface can be further displayed, and the top interface is used to display multiple anchors who rank first with the largest number of places on the list. In this way, by setting the top interface, the recommendation effect of the anchor who ranks first with the largest number of places on the list and the promotion effect of the target activity can be further improved, thereby encouraging the audience to send the first virtual resource to the anchor.

[0193] In some embodiments, the method further includes: displaying the host's ranking and the number of first virtual resources that the host is still allowed to receive on the virtual resource panel.

[0194] In the disclosed embodiment, the ranking of the anchor and the number of first virtual resources allowed to be received are displayed on the virtual resource panel, thereby improving the full output of information about the anchor's participation in activities, thereby making it easier for the audience to understand the anchor's situation and send a certain number of first virtual resources to the anchor.

[0195] In some embodiments, a quick send control of the first virtual resource is displayed on the live broadcast interface, and the method further includes: in response to recognizing keywords related to the target activity from the host's voice content, displaying dynamic special effects of the quick send control on the live broadcast interface.

[0196] In the disclosed embodiment, if the host says a keyword related to the target activity, it means that the host may want the audience to send the first virtual resource at this time. After hearing the keyword related to the target activity, the audience may want to send the first virtual resource to the host. Then, a quick send control for the first virtual resource is displayed at this time to attract the audience's attention, thereby facilitating the audience to send the first virtual resource and increasing the probability of the audience sending the first virtual resource.

[0197] In some embodiments, the method also includes: displaying a live broadcast room list, the live broadcast room list including live broadcast covers of multiple live broadcast rooms; displaying top information on the live broadcast cover of the target live broadcast room, the top information is used to indicate that the anchor of the target live broadcast room is at the top of the list in the current activity cycle or at the top of the list in the previous activity cycle; in response to a trigger operation on the live broadcast cover corresponding to the live broadcast interface, displaying the live broadcast interface.

[0198] In the disclosed embodiment, by outputting information that the anchor is at the top of the list on the live broadcast cover, the promotion effect on the corresponding anchor can be improved, thereby encouraging viewers to enter the live broadcast room; and through the reward mechanism for outputting information on the live broadcast cover, the anchor can be further encouraged to participate in the target activity.

[0199] In some embodiments, the method also includes: displaying at least one of the virtual resource package information and the task completion status of the target activity in which the participant is participating on the live broadcast interface, the virtual resource package information being used to indicate the triggering conditions for distributing the virtual resource package to the audience; displaying the target activity diversion information in the comment area of ​​the live broadcast interface, the target activity diversion information being used to guide the audience to pay attention to the target activity; displaying the target activity stickers on the live broadcast interface, the target activity stickers being used to guide the audience to pay attention to the target activity.

[0200] In the disclosed embodiment, the operation information and virtual resource package information are displayed on the live broadcast interface, so that the information of the anchor's participation in the target activity can be fully output, thereby facilitating the audience to obtain virtual resources based on the displayed information and facilitating the audience to send virtual resources based on the displayed information. Displaying the target activity diversion information on the live broadcast interface can attract the audience to pay attention to the target activity, thereby promoting the audience to send the first virtual resource. Displaying the target activity stickers on the live broadcast interface can attract the audience to pay attention to the target activity, thereby promoting the audience to send the first virtual resource.

[0201] In some embodiments, the method also includes: if the target activity in which the anchor participates is a first type of target activity, in response to an entry operation on a resource sending interface for the first type of target activity, displaying a resource sending interface, displaying a second resource sending control and at least one of the number of times the anchor has been at the top of the list on the resource sending interface, the second resource sending control being used to send out a first virtual resource; wherein the first type of target activity is used to select the anchor with the most number of times at the top of the list.

[0202] In the disclosed embodiment, the audience triggers the display of the resource sending interface of the first type of target activity, indicating that the audience wants to send the first virtual resource for the first type of target activity in which the anchor participates, and the first type of target activity is used to select the anchor with the most first places on the list. At this time, the audience is likely to want to know the number of times the anchor has been at the top of the list, and then display the number of times the anchor has been at the top of the list on the participation interface, which improves the richness and accuracy of the information display, improves the efficiency of the anchor in obtaining the desired information, and thereby improves the user experience.

[0203] In some embodiments, the method also includes: displaying the host's ranking information on a ranking pop-up window, the ranking pop-up window is used to display the rankings of multiple hosts; in response to a trigger operation on the ranking information, displaying the host's ranking interface, the ranking interface displays the host's historical ranking record, if the host has not participated in the second type of target activity, displaying a participation reminder control on the ranking interface; in response to a trigger operation on the participation reminder control, displaying a comment input area, filling the comment input area with participation reminder information, the participation reminder information is used to remind the host to participate in the second type of target activity; in response to a confirmation operation on the participation reminder information, displaying the participation reminder information in the comment area of ​​the live broadcast interface; wherein the second type of target activity is used to challenge the host's personal ranking.

[0204] In the disclosed embodiment, the audience triggers the anchor's ranking information, indicating that the audience wants to send the first virtual resource for the second type of target activity in which the anchor participates, and the second type of target activity is used to challenge the anchor's personal ranking. At this time, the audience is more likely to want to know the anchor's best ranking, and then display the anchor's historical best ranking on the resource sending interface, thereby improving the richness and accuracy of information display. And when the anchor does not participate in the second type of target activity, a participation reminder control is also displayed to remind the anchor to participate in the target activity, thereby improving the diversity of interaction between the anchor and the audience. In addition, when the audience wants to remind the anchor to participate in the target activity, the comment area is automatically filled based on the participation reminder information without the need for the audience to enter, thereby improving the convenience of interaction.

[0205] In some embodiments, the method also includes: if the target activity of the type in which the anchor participates is a third type of target activity, in response to an entry operation on the resource sending interface of the third type of target activity, a resource sending interface is displayed, and a third resource sending control, the ranking status of each of multiple days within a preset number of days, the completion status of the ranking maintenance task and at least one of the reward prompt information are displayed on the resource sending interface, the third resource sending control is used to send out the first virtual resource, and the reward prompt information is used to indicate the reward that can be obtained for completing the ranking maintenance task; wherein, the third type of target activity is used to select anchors who complete the ranking maintenance task within a preset number of days, and the ranking maintenance task indicates that the ranking is less than or equal to the preset ranking.

[0206] In the disclosed embodiment, the audience triggers the display of the resource sending interface of the third type of target activity, indicating that the audience wants to send the first virtual resource for the third type of target activity in which the host participates, and the third type of target activity is used to complete the ranking maintenance task within a preset number of days. At this time, the audience is more likely to want to know the host's daily task ranking, and then display the host's daily task completion status on the resource sending interface, which improves the richness and accuracy of the information display, improves the efficiency of the audience in obtaining the desired information, and thus improves the user experience.

[0207] The disclosed embodiment provides a resource sending method, which provides a resource sending control for a first virtual resource on a live broadcast interface, and a virtual resource panel can be displayed based on the resource sending control, and the first virtual resource can be sent to the anchor through the virtual resource panel, thereby updating the anchor's ranking in the target activity. This method improves the convenience of the audience sending the first virtual resource to the anchor, and improves the interaction efficiency. In addition, since the method provides multiple types of target activities, and the access thresholds of the flow volume corresponding to the multiple types of target activities are different, the target activities of the types participated by the anchor are matched with their flow volume, thereby improving the probability of the anchor completing the task in the participating target activity, that is, reducing the difficulty of completing the task. Since the difficulty of the anchor completing the task is reduced, the probability of the virtual resources sent by the audience achieving the target is increased, thereby improving the probability of the audience sending virtual resources to the anchor.

[0208] Above Figure 2 This is the basic process of the activity participation method. Figure 4 Further elaboration on the process of activity participation method. Figure 4 , Figure 4 The present invention is a flowchart of a method for participating in an activity according to an exemplary embodiment. The method is executed by a first terminal, which is a terminal used by a broadcaster. The method is described by taking participation in a first type of target activity as an example. The method includes the following steps:

[0209] In step S401, the first terminal displays a ranking control of a target activity on the live broadcast interface of the anchor, where the target activity is used to rank participants based on the quantity of first virtual resources received by the participants during the target activity.

[0210] In the disclosed embodiment, the ranking control is used to display a ranking pop-up window of the target activity after being triggered, and the ranking pop-up window is used to display the rankings of multiple anchors. The display position of the ranking control on the live broadcast interface can be set and changed as needed, and is not specifically limited here.

[0211] For example, see Figure 5 , Figure 5 5 is a schematic diagram of a live broadcast interface according to an exemplary embodiment. A ranking list control 501 is displayed on the live broadcast interface. Optionally, the ranking list control displays the name of the ranking list "Popularity List".

[0212] In step S402, in response to a triggering operation on a ranking control, the first terminal displays a ranking pop-up window of the target activity, and displays an entry control on the ranking pop-up window, where the ranking pop-up window is used to display rankings of multiple anchors.

[0213] In the disclosed embodiment, the first terminal displays a ranking pop-up window on the live broadcast interface. Optionally, the entry control is displayed at the bottom of the ranking pop-up window. Furthermore, the personal information of the anchor is also displayed in the vicinity of the entry control. The anchor's personal information includes the anchor's name, avatar, current ranking, historical best ranking, whether to participate in the target activity, and the number of first virtual resources that are different from the top of the list. Optionally, if the anchor's current ranking is greater than the preset ranking, the anchor's ranking is displayed as greater than the preset ranking, without displaying the specific ranking, such as displaying a current ranking of 99+.

[0214] In some embodiments, the live broadcast platform sets up multiple rankings, and the multiple rankings correspond to different activities. For example, the hourly ranking activity is used to rank the anchor based on the number of first virtual resources and the number of second virtual resources received by the anchor in each hour. The popularity ranking activity, that is, the target activity, is used to rank the anchor based on the number of first virtual resources received by the anchor during the activity period. The sales ranking activity is used to rank the anchor based on the number of items traded by the anchor during the activity period or the number of virtual resources corresponding to the items.

[0215] In some embodiments, since multiple activities have corresponding rankings, the ranking interfaces of multiple activities are optionally displayed by this ranking pop-up window. The ranking pop-up window displays selection controls for rankings of multiple activities, and in response to a triggering operation on any selection control, the ranking interface of the selected activity is displayed. In some embodiments, in order to distinguish the rankings of multiple activities, a shading pattern is displayed on the ranking interface of each activity, and the shading pattern is used to indicate the corresponding activity.

[0216] In some embodiments, the ranking list of each activity may include multiple sub-lists, which are used to rank from different dimensions. The anchors in the same sub-list have the same attributes, such as belonging to the same province, or having the same label, which is not specifically limited here.

[0217] For example, see Figure 6 , Figure 6 1 is a schematic diagram of a ranking pop-up window according to an exemplary embodiment. The ranking pop-up window displays an entry control 601 of a target activity, a selection control 602 of rankings of multiple activities, and a shading pattern 603 is displayed on each ranking interface.

[0218] In some embodiments, the first terminal displays a personal poster of a target anchor on a ranking pop-up window, and the target anchor is the anchor who ranks first the most times in the total activity period. In response to the triggering operation of the personal poster, the first terminal displays a participation interface of a first type of target activity, and the participation interface of the first type of target activity displays an entry control of the top interface, and the first type of target activity is used to select the anchor who ranks first the most times in the ranking. In response to the triggering operation of the entry control of the top interface, the first terminal displays the top interface, and the top interface displays the anchors who rank first the most times in the ranking corresponding to multiple total activity periods.

[0219] The anchor's personal poster is used to introduce the anchor, including the anchor's photo, name, and the activity name of the first type of target activity. Furthermore, it also includes the avatar and name of the anchor who ranked in the top preset ranking in the previous activity cycle. Figure 6 , a personal poster 604 is displayed on a pop-up window of a ranking list of the target activity.

[0220] In this embodiment, the personal poster of the anchor who ranks first on the list with the largest number of places is displayed on the ranking pop-up window, which can play a role in promoting the first type of target activity, thereby encouraging the anchor to participate in the first type of target activity; and after triggering the personal poster, the top interface can be further displayed, and the top interface is used to display multiple anchors who rank first on the list with the largest number of places. In this way, by setting the top interface, the recommendation role of the anchor who ranks first on the list with the largest number of places and the promotion role of the target activity can be further improved, thereby encouraging the anchor to participate in the first type of target activity.

[0221] In some embodiments, in response to a trigger operation on a personal poster, the first terminal displays a participation interface for a first type of target activity. Alternatively, an entry control for the participation interface is provided on the personal poster, and in response to a trigger operation on the entry control, the first terminal displays a participation interface for the first type of target activity.

[0222] In some embodiments, the process of the first terminal displaying the personal poster of the target anchor on the ranking pop-up window includes the following steps: the first terminal displays the third reward information on the ranking pop-up window, and the third reward information is used to indicate the reward that the anchor ranked in the top target position can obtain; in response to the closing operation of the third reward information, the first terminal displays the personal poster of the target anchor on the ranking pop-up window. Optionally, the display position of the third reward information is the same as the display position of the personal poster.

[0223] Optionally, a display control for the third reward information is displayed on the ranking pop-up window, and the display control is used to hide or display the third reward information after being triggered. Accordingly, when the third reward information is displayed, the personal poster is hidden, that is, the personal poster is no longer displayed.

[0224] In some embodiments, in response to a closing operation on the third reward information, the first terminal displays a dynamic special effect of an entry control of the target activity on the ranking pop-up window. In this embodiment, when the third reward information is folded and the personal poster is displayed, the anchor may be attracted to pay attention to the target activity based on the personal poster. At this time, the anchor may want to participate in the target activity, and then the dynamic special effect of the entry control is displayed at this time, which can guide the anchor to trigger the entry control, thereby promoting the anchor to participate in the target activity.

[0225] In the disclosed embodiment, the display position of the third reward information and the personal poster on the ranking pop-up window can be set and changed as needed. In this embodiment, the third reward information and the personal poster are displayed above the ranking as an example. For example, see Figure 7 , Figure 7 1 is a schematic diagram of a ranking pop-up window according to an exemplary embodiment, wherein the ranking pop-up window displays third reward information 701 and a display control widget 702 for the third reward information.

[0226] It should be noted that since the ranking pop-up window is mainly used to display the rankings of multiple anchors, if the third reward information and personal posters are displayed at the same time, the display area of ​​the ranking information will be reduced. In this embodiment, the third reward information and personal posters are displayed alternately, which ensures the richness of the information provided by the ranking pop-up window and ensures that sufficient ranking information can be displayed.

[0227] In some embodiments, when the host or viewer opens the ranking pop-up window for the first time, the third reward information is displayed by default, thereby shortening the exposure path of the reward and increasing the host's motivation to participate in the target activity.

[0228] In some embodiments, after the third reward information displays the target duration, it is automatically canceled and the personal poster is displayed. Alternatively, the third reward information and the personal poster are displayed alternately, such as after the third reward information displays the target duration, the personal poster is switched to display; after the personal poster displays the target duration, the third reward information is switched to display. In other embodiments, the third reward information and the personal poster are displayed simultaneously on the ranking pop-up window.

[0229] For example, see Figure 8 , Figure 8 This is a display flow chart of a ranking pop-up window according to an exemplary embodiment. After the anchor opens the ranking pop-up window, the third reward information is displayed, and after the third reward information is closed, the personal poster of the target anchor and the dynamic special effects of the entry control are displayed, and then the target activity is participated in based on the entry control.

[0230] In the disclosed embodiment, the process of displaying the entry control of the target activity on the live broadcast interface is implemented through steps S401-S402. In this embodiment, by displaying the entry control of the ranking pop-up window on the live broadcast interface, the entry control is displayed on the ranking pop-up window. Since the target activity is used to rank the anchors, the entry control of the target activity is displayed on the ranking pop-up window, which facilitates the anchor to participate in the target activity after fully understanding the target activity based on the information on the ranking pop-up window. In addition, the entry control of the target activity is displayed on the ranking pop-up window, so that the information related to the target activity is uniformly collected on the ranking pop-up window, which improves the accuracy and rationality of information display.

[0231] It should be noted that steps S401-S402 are only an optional implementation of the process, and the process can also be implemented by other optional implementation methods, which will not be described in detail here.

[0232] In step S403, in response to the triggering operation of the entry control, the first terminal displays multiple types of target activities, and the access thresholds of the flow volume corresponding to the multiple types of target activities are different. The flow volume is used to indicate the number of second virtual resources received by the anchor.

[0233] In some embodiments, multiple types of target activities are displayed in an arranged manner. Optionally, multiple types of target activities are displayed in a pop-up window on a ranking pop-up window. The first terminal displays a type pop-up window, and multiple types of target activities are displayed on the type pop-up window. The first terminal displays brief information and selection controls for multiple types of target activities, and the brief information for each type of target activity includes graphic information, reward information, etc. of the type of target activity. Any type of selection control is used to display a participation interface for the type of target activity after being triggered.

[0234] For example, see Fig. 9 , Fig. 9 9 is a schematic diagram of a type pop-up window according to an exemplary embodiment. The type pop-up window displays a selection control 901 for each type of target activity. The activity names of the first type of target activity, the second type of target activity, and the third type of target activity can be Super Popularity Anchor Challenge, Ranking Challenge, and 7-Day Ranking Task, respectively.

[0235] In step S404, in response to the selection operation of the first type of target activity, and the anchor's traffic volume meets the access threshold of the traffic volume corresponding to the first type of target activity, the first terminal displays the participation interface of the first type of target activity, and the participation interface displays participation controls. The first type of target activity is used to select the anchor with the largest number of first places on the list.

[0236] In the disclosed embodiment, the first type of target activity is used to select the anchors with the largest number of first places on the list. The access threshold of the turnover corresponding to the first type of target activity can be set and changed as needed. The access threshold of the turnover corresponding to the first type of target activity is the first turnover threshold, and the turnover of the anchors participating in this type of target activity must be greater than the first turnover threshold. For example, the first turnover threshold is 50,000.

[0237] Among them, the selection operation on the first type of target activity is a triggering operation on the selection control of the first type of target activity. In some embodiments, in response to the selection operation on the first type of target activity, the first terminal also displays a confirmation pop-up window, and the confirmation pop-up window displays a cancel control and a confirmation control, which are respectively used to cancel the selected type of target activity and confirm the selected type of target activity. In response to the triggering operation of the cancel control, multiple types of target activities are displayed; in response to the triggering operation of the confirmation control, a participation interface for the selected type of target activity is displayed. Optionally, a prompt message is also displayed on the confirmation pop-up window, and the prompt message is used to indicate that only one type of target activity can be participated in at the same time. For example, see Fig.10 , Fig.10 1 is a schematic diagram of a confirmation pop-up window according to an exemplary embodiment, wherein prompt information is displayed on the confirmation pop-up window, and a confirmation control 1001 and a cancel control 1002 are displayed.

[0238] In the disclosed embodiment, for the selected type of target activity, the anchor is allowed to participate in the target activity of the type only when the anchor's turnover meets the target activity. If the anchor's turnover does not meet the target activity, the anchor is not allowed to participate in the target activity of the type. Therefore, in some embodiments, in response to the selection operation of any type of target activity, and the anchor's turnover does not meet the admission threshold of the turnover corresponding to any type of target activity, a prohibition prompt information is displayed, and the prohibition prompt information is used to indicate that participation in the selected type of target activity is not allowed.

[0239] Optionally, the ban prompt information also includes the admission threshold of the flow volume corresponding to the selected type and the flow volume of the anchor; further, it also includes the difference between the admission threshold of the flow volume corresponding to the selected type and the flow volume of the anchor. In this embodiment, by displaying the ban prompt information, the anchor is reminded that he is not allowed to participate, but the terminal does not respond, thereby improving the integrity and rationality of the interaction and improving the user experience.

[0240] In some embodiments, if any type is the first type, the number of times the anchor has been at the top of the list is displayed on the participation interface of the first type of target activity. In this embodiment, the anchor triggers the display of the participation interface of the first type of target activity, indicating that the anchor wants to participate in the first type of target activity, and the first type of target activity is used to select the anchors who are at the top of the list the most times. At this time, the anchor has a greater probability of wanting to know the number of times he has been at the top of the list, and then the number of times the anchor has been at the top of the list is displayed on the participation interface, which improves the richness and accuracy of information display, improves the efficiency of the anchor in obtaining the desired information, and thus improves the user experience.

[0241] In some embodiments, the participation interface of the first type of target activity also displays multiple sub-activities of the first type of target activity, and the multiple sub-activities are used to indicate that the task at the top of the list has been completed multiple times in a row. Optionally, the multiple sub-tasks are respectively provided with participation controls, and in response to the triggering operation of the participation control, the corresponding sub-activity is participated in. In response to any sub-activity being completed, the participation control is set to a non-selectable state.

[0242] In some embodiments, a plurality of reward positions are also displayed on the participation interface of the first type of target activity, which are used to display the anchor's avatar and the number of times the anchor is at the top of the list after the anchor is at the top of the list for a preset number of times. In some embodiments, a reward control is also displayed on the participation interface of the first type of target activity, which is used to display the reward that can be obtained by participating in the target activity after being triggered. In some embodiments, the participation interface of the first type of target activity also displays an entry control of the top interface. Optionally, the entry control also displays the avatar of the target anchor.

[0243] In some embodiments, the participation interface of the first type of target activity displays information about some of the viewers who have sent the first virtual resource to the anchor, and in response to a trigger operation on the information, information about all the viewers who have sent the first virtual resource or detailed information about each viewer sending the first virtual resource, such as the quantity sent, the time of sending, etc., can be displayed.

[0244] In some embodiments, if the anchor is at the top of the list multiple times, or is at the top of the list multiple times in a row, the number of times the anchor is at the top of the list multiple times and the number of times he is at the top of the list consecutively are also displayed on the participation interface of the first type of target activity.

[0245] For example, see Fig.11 , Fig.11 1 is a schematic diagram of a participation interface of a first type of target activity according to an exemplary embodiment. The participation interface displays a participation control 1101 of the first type of target activity, the number of times the anchor has been at the top of the list 1102, multiple subtasks 1103, multiple reward positions 1104, etc.

[0246] In step S405, in response to a triggering operation on the participation control, the first terminal participates in a first type of target activity.

[0247] In some embodiments, in response to a trigger operation on a participation control, the first terminal obtains the host's information and sends the host's information to the server so that the host participates in the first type of target activity, that is, the host participates in the first type of target activity through the first terminal.

[0248] In step S406, the first terminal displays the operation information and virtual resource package information on the live broadcast interface, the operation information is used to indicate at least one of the host's ranking, the first type of the target activity participated in, and the task completion status of the target activity participated in, and the virtual resource package information is used to indicate the trigger conditions for distributing virtual resource packages to the audience.

[0249] In some embodiments, the first terminal displays an operation widget on the live broadcast interface, and displays operation information on the operation widget. In other embodiments, the first terminal displays operation information on a ranking control. In other embodiments, the first terminal displays part of the operation information on the operation widget and the ranking control, respectively. For example, at least one of the first type of the target activity participated in by the anchor and the task completion status of the participated target activity is displayed on the operation widget, and the ranking status of the anchor is displayed on the ranking control. Optionally, reward information is also displayed on the operation widget or the ranking control to indicate the reward that can be obtained after completing the ranking task in the target activity. The triggering condition of the virtual resource package includes the countdown time corresponding to the release time of the virtual resource package.

[0250] In this embodiment, operation information and virtual resource package information are displayed on the live broadcast interface, so that the information of the host's participation in the target activity can be fully output, thereby facilitating the host to obtain virtual resources based on the displayed information and facilitating the audience to send virtual resources based on the displayed information.

[0251] In some embodiments, the ranking of the anchor is displayed on the leaderboard control. Optionally, as the ranking of the anchor changes, an icon matching the current ranking is displayed on the leaderboard control. If the ranking rises, an icon of an upward arrow is displayed, and if the ranking drops, an icon of a downward arrow is displayed. Optionally, if the ranking of the anchor exceeds the preset ranking, a display control control is also displayed on the leaderboard control. In response to the triggering operation of the display control control, at least one of the countdown time corresponding to the end time of the activity cycle, the ranking rise position, the increased popularity value, the popularity value difference with the previous anchor, the popularity value difference with the next anchor, the number of viewers who sent the first virtual resource to the anchor, the information of the audience with the largest number of first virtual resources, and the rewards that can be obtained after the ranking reaches the preset ranking is displayed on the leaderboard control. In response to the triggering operation of the display control control, the first terminal can also fold the above-mentioned displayed information. Among them, the popularity value is used to indicate the number of first virtual resources received.

[0252] Optionally, when the duration from the end of the activity period is less than a preset duration, the countdown time is displayed on the leaderboard control. Optionally, after the activity period ends, the settlement information is displayed on the leaderboard control, and in response to the triggering operation of the display control control, the prompt information in the list settlement is displayed on the leaderboard control. Optionally, a shading pattern for identifying the target activity is also displayed on the operation widget and the leaderboard control.

[0253] In some embodiments, after the settlement is completed, different information is displayed for different rankings of the anchor. If the anchor is in the first preset ranking, the anchor's ranking, the time of the activity cycle, the rewards obtained, and the first preset number of viewers who sent the largest number of first virtual resources are displayed on the leaderboard control. If the anchor is between the second preset ranking and the third preset ranking, at least one of the anchor's ranking, the rewards obtained, etc. is displayed on the leaderboard control, which is not specifically limited here. The first preset ranking is less than the second preset ranking, and the second preset ranking is less than the third preset ranking. For example, see Fig.12 , Fig.12 It is a schematic diagram of several ranking controls according to an exemplary embodiment, wherein different information is displayed on the ranking control at different stages.

[0254] In some embodiments, the operation widget displays at least one of the first type of target activity that the anchor participates in and the task completion status of the target activity. The task status of the target activity includes at least one of the following: the ranking increase, the increased popularity value, the popularity value difference with the previous anchor, the popularity value difference with the next anchor, the number of viewers who sent the first virtual resource to the anchor, and the information of the audience who sent the largest number of first virtual resources. Furthermore, after the activity cycle ends, prompt information of challenge failure or challenge success is also displayed on the operation component. A successful challenge means that the anchor is ranked first, and a failed challenge means that the anchor is not ranked first. Optionally, a trigger button is also displayed on the operation widget, which is used to display a ranking pop-up window after being triggered, or display the participation interface of the target activity of the type participated in, or display a more detailed task completion status of the target activity, which is not specifically limited here. For example, see Fig.13 , Fig.13 It is a schematic diagram of several operation widgets according to an exemplary embodiment.

[0255] In some embodiments, the first terminal displays the target activity diversion information in the comment area of ​​the live broadcast interface, and the target activity diversion information is used to guide the audience to pay attention to the target activity. Among them, the target activity diversion information includes comment information, tags, emoticons, etc. of the target activity. The target activity diversion information can be periodically displayed in the comment area, the target activity diversion information can also be comments sent by the audience, and the target activity diversion information can also be displayed when any audience enters the live broadcast room, which is not specifically limited here. In this embodiment, displaying the target activity diversion information on the live broadcast interface can attract the audience to pay attention to the target activity, thereby promoting the audience to send the first virtual resource.

[0256] In some embodiments, in response to the sticker adding operation, a target activity sticker is displayed on the live broadcast interface, and the target activity sticker is used to guide the audience to pay attention to the target activity. In this embodiment, displaying the target activity sticker on the live broadcast interface can attract the audience to pay attention to the target activity, thereby promoting the audience to send the first virtual resource.

[0257] For example, see Fig.14 , Fig.14 14 is a schematic diagram of a live broadcast interface according to an exemplary embodiment. The live broadcast interface displays a ranking control 1401, an operation widget 1402, virtual resource package information 1403 and target activity diversion information 1404.

[0258] In step S407, in response to the entry operation of the ranking pop-up window of the target activity, the first terminal displays the ranking pop-up window. If the anchor is at the top of the list the most times within the multiple sub-periods included in the activity cycle, the anchor's personal poster is displayed on the ranking pop-up window. The ranking pop-up window is used to display the rankings of multiple anchors.

[0259] In the embodiment of the present disclosure, the operation of entering the leaderboard of the target activity includes but is not limited to the triggering operation of the leaderboard control on the live broadcast interface.

[0260] In the disclosed embodiment, the activity cycle and sub-cycle can be set and changed as needed. In this embodiment, an example is given in which the activity cycle is one week and the sub-cycle is one hour. After the activity cycle ends, the first terminal determines whether the anchor has been at the top of the list the most times in the multiple sub-cycles included in the activity cycle. For example, at the end of this week, it is determined whether the anchor has been at the top of the list the most times in multiple hours of this week.

[0261] In other embodiments, it is first determined whether the anchor is at the top of the list the most times in the multiple sub-periods included in the activity cycle. If so, it is determined whether the activity cycle is over. If the activity cycle is over, it is determined that the anchor is at the top of the list the most times in the multiple sub-periods included in the activity cycle, and then the personal poster is displayed. If the activity cycle is not over, the anchor's ranking is displayed on the participation interface of the first type of target activity or the anchor's ranking is displayed on the ranking pop-up window, or the anchor's ranking is displayed on both the participation interface and the ranking pop-up window, which is not specifically limited here. If the anchor is not at the top of the list the most times in the multiple sub-periods included in the activity cycle, the anchor guides the audience to send the first virtual resource.

[0262] In the disclosed embodiment, when the anchor participates in the first type of target activity, and the anchor is at the top of the list the most times during the activity period, the anchor's personal poster is displayed on the ranking pop-up window, so that the anchor is rewarded, and the anchor can be encouraged to participate in the first type of target activity based on the reward. In addition, the personal poster is displayed above the ranking list, and the display position is relatively prominent, so that the personal poster can attract the anchor's attention more, and then the anchor is further encouraged to participate in the first type of target activity based on the reward.

[0263] In some embodiments, the anchor is at the top of the list the most times in the multiple sub-periods included in the activity period, and at the end of the activity period, a prompt message indicating that the challenge is successful is displayed on the live broadcast interface. Fig.15 , Fig.15 1 is a schematic diagram of a live broadcast interface according to an exemplary embodiment, wherein the live broadcast interface displays prompt information 1501 indicating that the challenge is successful.

[0264] In step S408, in response to the entry operation of the top interface of the target activity, the first terminal displays the top interface. If the anchor is at the top of the list the most times in the multiple sub-periods included in the activity cycle, and the anchor is at the top of the list the most times in the total activity cycle to which the activity cycle belongs, the anchor is displayed on the top interface. The top interface is used to display the anchors with the most number of first places on the list corresponding to each of the multiple total activity cycles.

[0265] In the embodiment of the present disclosure, the operation of entering the top interface of the target activity includes but is not limited to triggering the entry control of the top interface on the participation interface of the first type of target activity.

[0266] In some embodiments, the precondition for the anchor to be at the top of the list the most times in the total activity cycle to which the activity cycle belongs is that the anchor is at the top of the list the most times in multiple sub-periods included in the activity cycle, and accordingly, the first terminal also displays the anchor's personal poster on the ranking pop-up window. Among them, if the anchor is at the top of the list the most times in multiple sub-periods included in the activity cycle, but the anchor is not the anchor who is at the top of the list the most times in the total activity cycle to which the activity cycle belongs, the anchor will no longer be displayed on the top interface, and only the anchor's personal poster will be displayed on the ranking pop-up window.

[0267] Optionally, the top interface displays some of the anchors among the multiple anchors with the largest number of first places on the list, each corresponding to multiple activity periods. In response to a left-right sliding operation or an up-down sliding operation on the top interface, the anchor displayed on the top interface is switched.

[0268] Optionally, the anchor is displayed on the top interface by displaying a first anchor card on the top interface, and the anchor's avatar, name and other personal information and the total activity period corresponding to the anchor are displayed on the first anchor card. Further, a follow control is also displayed on the first anchor card, which is used to follow the displayed anchor after being triggered. Further, the first anchor card also displays a plurality of viewers who have sent the largest number of first virtual resources to the displayed anchor. Further, the first anchor card also displays a ranking control, which is used to display the ranking record of the displayed anchor after being triggered.

[0269] For example, see Fig.16 , Fig.16It is a flow chart of a first type of target activity according to an exemplary embodiment. Among them, the sub-cycle is an hour, the activity cycle is a week, and the total activity cycle is a month. After the anchor participates in the first type of target activity, it is first determined whether the anchor has won the most hourly champions this week. If not, the anchor guides the audience to send the first virtual resource. If so, it is determined whether the target activity of this week is over. If not, the anchor's ranking is displayed on the participation interface of the first type of target activity and the anchor's ranking is displayed on the ranking pop-up window. If this week is over, it is determined whether the anchor has won the most hourly champions this month. If not, the anchor's personal poster is only displayed on the ranking pop-up window. If so, the anchor's personal poster is displayed on the ranking pop-up window and the anchor is displayed on the top interface.

[0270] In the disclosed embodiment, when the anchor ranks first the most times in the list during the activity period, the anchor's personal poster is displayed on the ranking pop-up window. Furthermore, when the anchor ranks first the most times in the list during the total activity period, not only is the anchor's personal poster displayed on the ranking pop-up window, but the anchor is also displayed on the top interface. That is, when the anchor ranks first the most times in the list, the more rewards he or she will receive, which can encourage the anchor to participate in the target activity and get the top spot.

[0271] In some embodiments, when the anchor is at the top of the list multiple times in multiple sub-periods of the activity, the anchor will also obtain the identity tag of the multiple-crown anchor, which is used to indicate the number of times the anchor is at the top of the list, and the identity tag and the anchor's ranking information are displayed on the ranking pop-up window, such as in the anchor's avatar display area. Alternatively, the identity tag can also be displayed on the participation interface of the first type of target activity. Alternatively, it can also be displayed on the ranking control or operation widget on the live broadcast interface, which is not specifically limited here.

[0272] It should be noted that the serial numbers of steps S407 and S408 are only for convenience of description and are not used to limit the execution order of the two.

[0273] For example, see Fig.17 , Fig.17 It is a flow chart of a first type of target activity according to an exemplary embodiment. Among them, the sub-period of the activity is one hour as an example for explanation. After the anchor becomes the champion, the ranking on the ranking pop-up window is updated. If the anchor wins multiple championships, the anchor obtains the N-crown anchor label, where N is an integer greater than 1. Then determine whether the anchor has won the most championships this week. If not, the anchor's ranking is displayed on the ranking pop-up window. If so, determine whether the anchor has won the most championships this month. If not, only the anchor's personal poster is displayed on the ranking pop-up window. If so, the anchor's personal poster is displayed on the ranking pop-up window and the anchor is displayed on the top interface.

[0274] For example, see Fig.18 , Fig.18 The figure is a flowchart of participating in a first type of target activity according to an exemplary embodiment.

[0275] In the disclosed embodiment, when the anchor ranks first the most times in the list during the activity period, the anchor's personal poster is displayed on the ranking pop-up window. Furthermore, when the anchor ranks first the most times in the list during the total activity period, not only is the anchor's personal poster displayed on the ranking pop-up window, but the anchor is also displayed on the top interface. That is, when the anchor ranks first the most times, the more rewards he or she gets, the more diverse the reward display is, the more motivation the anchor has, and this can encourage the anchor to participate in the target activity and get the top spot.

[0276] Based on the above Figure 4 The embodiment of the present invention introduces the process of participating in the first type of target activity. Fig.19 The embodiment of the present invention introduces the process of participating in the second type of target activity. Fig.19 , Fig.19 The flowchart of a method for participating in an activity according to an exemplary embodiment is shown. The method is executed by a first terminal, and the first terminal is a terminal used by a host. The method includes the following steps:

[0277] In step S1901, the first terminal displays a ranking control of a target activity on the live broadcast interface of the anchor, where the target activity is used to rank participants based on the quantity of first virtual resources received by the participants during the target activity.

[0278] In step S1902, in response to a triggering operation on a ranking control, the first terminal displays a ranking pop-up window of the target activity, and displays an entry control on the ranking pop-up window, where the ranking pop-up window is used to display the rankings of multiple anchors.

[0279] In step S1903, in response to the triggering operation of the entry control, the first terminal displays multiple types of target activities, and the access thresholds of the flow volume corresponding to the multiple types of target activities are different. The flow volume is used to indicate the number of second virtual resources received by the anchor.

[0280] In the embodiment of the present disclosure, steps S1901-S1903 are the same as steps S401-S403 and are not described again here.

[0281] In step S1904, in response to the selection operation of the second type of target activity, and the anchor's traffic volume meets the access threshold of the traffic volume corresponding to the second type of target activity, the first terminal displays the participation interface of the second type of target activity, and the participation interface displays participation controls. The second type of target activity is used to challenge the anchor's personal ranking.

[0282] In the disclosed embodiment, the second type of target activity is used to challenge the personal ranking of the anchor. The access threshold of the flow volume corresponding to the second type of target activity can be set and changed as needed. The access threshold of the flow volume corresponding to the second type of target activity is the second flow volume threshold. In this embodiment, the access threshold of the flow volume corresponding to the second type of target activity is 0 as an example, so that any anchor can participate in the second type of target activity, that is, any anchor can challenge the personal ranking.

[0283] The selection operation of the second type of target activity is a triggering operation of a selection control of the second type of target activity. Optionally, in response to the selection operation of the second type of target activity, the first terminal further displays a confirmation pop-up window, which is the same as the confirmation pop-up window in step S404 and is not described in detail here.

[0284] In the disclosed embodiment, the first terminal displays a ranking pop-up window on the live broadcast interface. Optionally, the entry control is displayed at the bottom of the ranking pop-up window. Optionally, the personal information of the anchor is also displayed in the vicinity of the entry control. The personal information of the live broadcast includes the anchor's name, avatar, current ranking, historical best ranking, whether to participate in the target activity, and the first virtual resource difference from the top of the list. Optionally, if the anchor's current ranking is greater than the preset ranking, the anchor's ranking is displayed as greater than the preset ranking, without displaying the specific ranking, such as displaying a current ranking of 99+.

[0285] In some embodiments, the participation interface of the second type of target activity also displays at least one of the host's historical best ranking, a popularity value indicating the number of first virtual resources received, the time when the best ranking was obtained, and information about the audience who sent the first virtual resource.

[0286] In some embodiments, if any of the types is the second type, the host's historical ranking record is displayed on the participation interface of the second type of target activity. In this embodiment, the host triggers the display of the participation interface of the second type of target activity, indicating that the host wants to participate in the second type of target activity, and the second type of target activity is used to challenge the host's best ranking. At this time, the host has a greater probability of wanting or his own historical best ranking, and then the host's historical best film is displayed on the participation interface, which improves the richness and accuracy of information display, improves the efficiency of the host in obtaining the desired information, and thus improves the user experience.

[0287] Optionally, the historical ranking record includes a ranking record curve, the vertical axis of the ranking record curve is the popularity value, and the horizontal axis is time, so that the ranking changes of the anchor can be viewed from weekly, monthly and other latitudes. Furthermore, the milestone time points of the ranking changes of the ranking record curve are marked. Milestone time points include at least one of the time points when the ranking is ranked in the top 90, 80, 70, 60, 50, 40, 30, 20, 10, 5, 3, and the time point when the first championship is won. The current best ranking and the time when the best ranking is obtained are also marked on the ranking record curve. Furthermore, the ranking record curve also displays rankings related to the target activity, such as the anchor's annual ranking.

[0288] In the disclosed embodiment, the host's historical ranking record is displayed on the participation interface of the second type of target activity. By displaying sufficient ranking information on the participation interface, it is convenient for the host to fully understand his or her ranking based on the ranking information, thereby promoting the host's participation in the second type of target activity.

[0289] For example, see Fig. 20 , Fig. 20 The figure is a schematic diagram of a participation interface of a second type of target activity according to an exemplary embodiment, wherein the participation interface displays a ranking record curve.

[0290] In step S1905, in response to the triggering operation on the participation control, the first terminal participates in the second type of target activity.

[0291] In some embodiments, in response to a trigger operation on a participation control, the first terminal obtains the host's information and sends the host's information to the server so that the host participates in the second type of target activity, that is, the host participates in the second type of target activity through the first terminal.

[0292] In step S1906, the first terminal displays the operation information and virtual resource package information on the live broadcast interface, the operation information is used to indicate at least one of the host's ranking, the second type of the target activity participated in, and the task completion status of the target activity participated in, and the virtual resource package information is used to indicate the trigger conditions for distributing virtual resource packages to the audience.

[0293] In the embodiment of the present disclosure, step S1906 is the same as step S406 and will not be described in detail here.

[0294] In step S1907, if the host's ranking exceeds the host's best historical ranking during the activity period of the second type of target activity, the first terminal displays a prompt message indicating that the challenge is successful on the live broadcast interface.

[0295] In the embodiment of the present disclosure, the activity period of the second type of target activity may be one month, one week or one hour. In this embodiment, the activity period of the second type of target activity is one hour as an example for description.

[0296] Optionally, if the host's ranking does not exceed the best historical ranking, the prompt message will no longer be displayed on the live broadcast interface; or, a prompt message of challenge failure will be displayed on the live broadcast interface to achieve the integrity of the interaction and improve the user experience.

[0297] For example, see Fig.21 , Fig.21 It is a schematic diagram of a live broadcast interface according to an exemplary embodiment, on which prompt information 2101 indicating a successful challenge is displayed.

[0298] For example, see Fig. 22 , Fig. 22 This is a flow chart of a second type of target activity according to an exemplary embodiment. After the anchor participates in the second type of target activity, he first determines whether he exceeds his best ranking; if not, the anchor guides the audience to send out the first virtual resource; if so, he determines whether he exceeds his best ranking at the end of this hour. If not, the challenge fails; if so, the challenge succeeds.

[0299] For example, see Fig.23 , Fig.23 It is a flowchart of participating in a first type of target activity provided by an embodiment of the present disclosure.

[0300] In the disclosed embodiment, when the host participates in a target activity of challenging a personal ranking, after the host exceeds his or her historical best ranking, a prompt message indicating a successful challenge is displayed on the live broadcast interface, which can serve as an incentive for the host, achieve the integrity of the interaction, and further promote the host's participation in the second type of target activity.

[0301] Based on the above Fig.19 The embodiment of the present invention introduces the process of participating in the second type of target activity. Fig.24 The embodiment of the present invention introduces the process of participating in the third type of target activity. Fig.24 , Fig.24 The flowchart of a method for participating in an activity according to an exemplary embodiment is shown. The method is executed by a first terminal, and the first terminal is a terminal used by a host. The method includes the following steps:

[0302] In step S2401, the first terminal displays a ranking control of a target activity on the live broadcast interface of the anchor, where the target activity is used to rank participants based on the quantity of first virtual resources received by the participants during the target activity.

[0303] In step S2402, in response to a triggering operation on a ranking control, the first terminal displays a ranking pop-up window of the target activity, and displays an entry control on the ranking pop-up window, where the ranking pop-up window is used to display the rankings of multiple anchors.

[0304] In step S2403, in response to the triggering operation of the entry control, the first terminal displays multiple types of target activities, and the access thresholds of the flow volume corresponding to the multiple types of target activities are different. The flow volume is used to indicate the number of second virtual resources received by the anchor.

[0305] In the embodiment of the present disclosure, steps S2401-S2403 are the same as steps S401-S403 and are not described again here.

[0306] In step S2404, in response to the selection operation of the third type of target activity, and the anchor's traffic volume meets the access threshold of the traffic volume corresponding to the third type of target activity, the first terminal displays the participation interface of the third type of target activity, and the participation interface displays participation controls. The third type of target activity is used to select the anchor who completes the ranking maintenance task within a preset number of days.

[0307] In the disclosed embodiment, the third type of target activity is used to select anchors who complete the ranking maintenance task within a preset number of days. The access threshold of the turnover corresponding to the third type of target activity can be set and changed as needed. The access threshold of the turnover corresponding to the third type of target activity is the third turnover threshold, and the turnover of the anchors participating in this type of target activity must be less than the third turnover threshold. For example, the third turnover threshold is 10,000.

[0308] In the disclosed embodiment, the ranking maintenance task is to maintain the host's ranking within the previous preset position, that is, the host's ranking is maintained less than or equal to the preset ranking corresponding to the preset position. The preset ranking can be set and changed as needed, such as the preset ranking is 100.

[0309] The selection operation of the third type of target activity is a triggering operation of a selection control of the third type of target activity. Optionally, in response to the selection operation of the third type of target activity, the first terminal further displays a confirmation pop-up window, which is the same as the confirmation pop-up window in step S404 and is not described in detail here.

[0310] In some embodiments, at least one of reward prompt information and the host's ranking is also displayed on the participation interface of the third type of target activity. The reward prompt information is used to indicate the reward that can be obtained by completing the ranking maintenance task. Furthermore, the participation interface of the third type of target activity also displays subtask reward information. The third type of target activity includes sub-activities. The sub-activity is an activity that completes the ranking maintenance task for at least two consecutive days within a preset number of days. The sub-task reward information is used to indicate the reward that the host can obtain by completing the sub-activity.

[0311] For example, see Fig.25 , Fig.25 2 is a schematic diagram of a participation interface of a third type of target activity according to an exemplary embodiment, wherein a participation control 2501, reward prompt information 2502 and subtask reward prompt information 2503 are displayed on the participation interface.

[0312] In step S2405, in response to the triggering operation on the participation control, the first terminal participates in the third type of target activity.

[0313] In some embodiments, if any type is the third type, after the anchor participates in the third type of target activity, the ranking status of multiple days within the preset number of days, the completion status of the ranking maintenance task and at least one item of the reward prompt information are displayed on the participation interface of the third type of target activity. The reward prompt information is used to indicate the reward that can be obtained for completing the ranking maintenance task.

[0314] In this embodiment, the ranking and the completion of the ranking maintenance task are displayed on the participation interface of the third type of target activity. By displaying sufficient ranking information on the participation interface, it is convenient for the anchor to fully understand his or her ranking and task completion based on the ranking information, thereby improving the user experience. In addition, displaying reward information can encourage the anchor to complete the ranking maintenance task to obtain rewards.

[0315] Optionally, the participation interface of the third type of target activity also displays information of some viewers who sent the first virtual resource to the anchor, and in response to a trigger operation on the information, can display information of all viewers who sent the first virtual resource or detailed information of the first virtual resource sent by each viewer, such as the quantity sent, the sending time, etc.

[0316] Optionally, the participation interface of the third type of target activity also displays the rewards that can be obtained after completing the ranking maintenance task of the day. Among them, the rewards that the anchor can obtain after completing the ranking maintenance task can be set and changed as needed, and are not specifically limited here.

[0317] In step S2406, for any day among the preset days, if the host's ranking on any day is less than or equal to the preset ranking, the first terminal displays the first reward information on the live broadcast interface of any day, and the first reward information is used to indicate the reward obtained by the host after completing the ranking maintenance task on any day.

[0318] In the disclosed embodiment, the reward obtained by the anchor after completing the ranking maintenance task can be set and changed as needed, and is not specifically limited here.

[0319] It should be noted that the third type of target activity is settled once at the settlement time point every day, and the activity of the day ends when the settlement time point is reached. Accordingly, the anchor's ranking on any day is less than or equal to the preset ranking, which means that the anchor's ranking at the settlement time point is less than or equal to the preset ranking.

[0320] Optionally, the first terminal displays a reward pop-up window on the live broadcast interface, and displays the first reward prompt information on the reward pop-up window. Fig.26 , Fig.26 is a schematic diagram of a live broadcast interface according to an exemplary embodiment, wherein a reward pop-up window is displayed on the live broadcast interface, and the reward pop-up window displays the first reward information or the second reward information.

[0321] In step S2407, if the anchor's ranking on the last day of the preset number of days is less than or equal to the preset ranking, and the ranking remains less than or equal to the preset ranking within the preset number of days, the first terminal displays the second reward information on the live broadcast interface on the last day. The second reward information is used to indicate the reward obtained by the anchor after completing the ranking maintenance task on the last day and the reward obtained after completing the ranking maintenance task within the preset number of days.

[0322] In the embodiment of the present disclosure, the host completing the ranking maintenance task within the preset number of days means that the host's daily ranking within the preset number of days is less than or equal to the preset ranking. Optionally, the first terminal displays a reward pop-up window on the live broadcast interface, and displays the second reward information on the reward pop-up window.

[0323] In one implementation, the first terminal displays on the live broadcast interface the rewards obtained by the anchor after completing the ranking maintenance task on the last day and the rewards obtained after completing the ranking maintenance task within the preset number of days. In another implementation, the first terminal displays on the live broadcast interface the rewards obtained by the anchor after completing the ranking maintenance task on the last day and the rewards obtained after completing the ranking maintenance task within the preset number of days at the same time, which is not specifically limited here.

[0324] For example, see Fig. 27 , Fig. 27 It is an interface flow chart of a third type of target activity according to an exemplary embodiment.

[0325] For example, see Fig.28 , Fig.28 This is an interface flow chart of a third type of target activity according to an exemplary embodiment. Among them, the preset number of days is 7 days and the preset ranking is 100. After the anchor participates in the third type of target activity, it is determined whether the ranking is less than or equal to 100 when the target activity is completed on that day; if not, the anchor guides the audience to send the first virtual resource. If so, it is determined whether the ranking is less than or equal to 100 when the daily target activity is completed within 7 days. If not, a daily reward is obtained according to the number of days the ranking is maintained. If so, after obtaining 7 daily rewards, an additional reward for maintaining the ranking within 7 days is obtained.

[0326] In this embodiment, after the anchor completes the daily ranking challenge, a daily reward is given, and after the ranking challenge is completed every day within the preset number of days indicated by the activity cycle, an additional reward is given. This embodiment provides different rewards for different activity completion situations, and the mechanism for providing rewards is reasonable, which can not only encourage the anchor to complete the daily ranking challenge, but also encourage the anchor to further complete the ranking challenge for multiple consecutive days, thereby promoting the anchor's activity participation rate.

[0327] In the disclosed embodiment, three types of target activities are provided. Not only are different tasks and rewards set for the three types of target activities, but also rich information is displayed in the live broadcast room to attract the audience's attention to the target activities, thereby promoting the audience to send the first virtual resource.

[0328] For example, refer to Table 1, in which different types of target activities are set for anchors with different levels of turnover. Among them, the monthly turnover is taken as an example for explanation. For the head anchors with a turnover greater than 50,000, they are allowed to participate in the first type of target activities and the second type of target activities. The activity name of the first type of target activity can be the Super Popular Anchor Challenge of the Whole Site, and the activity name of the second type of target activity can be the Ranking Challenge. For mid-level anchors with a turnover between 10,000 and 50,000, they are allowed to participate in the first type of target activities and the second type of target activities. For long-tail or new anchors with a turnover of less than 10,000, they are allowed to participate in the third type of target activities, and the activity name of the third type of target activities can be the 7-day ranking challenge.

[0329] Table 1

[0330]

[0331] In the disclosed embodiment, the head anchors and the mid-level anchors can participate in the first type of target activities. This brings these anchors with strong strength together to compete with each other, which can enhance the anchors' motivation to participate in the target activities, and the anchors can participate in the first type of target activities for a long time. For the second type of target activities, all anchors can participate. The anchors challenge their current best rankings, which can increase the frequency of the anchors guiding the audience to send out the first virtual resources, thereby increasing the number of virtual resources received by the anchors, and the anchors of the second type of target activities can participate in the long term. For the third type of target activities, only newcomers / long-tail anchors are allowed to participate. This type of target activity is mainly used to cultivate the habit of anchors participating in target activities. Optionally, for the third type of target activities, each anchor can only participate once.

[0332] In the disclosed embodiment, the target activity is expanded from the following four aspects. On the one hand, the activity reach is expanded. Among them, the ranking information is exposed on the live cover, and the style of the target activity ranking is distinguished from the rankings of other activities. On the other hand, the activity participation is expanded. Among them, different types of target activities are designed for anchors at different levels. On the other hand, the activity feedback is expanded. Among them, the activity guidance, activity perception in the live broadcast room and reward transmission are strengthened to increase the motivation of the anchor to participate in the target activity. On the other hand, the activity is precipitated. Among them, ranking records are added, honor exposure methods are increased, and reward styles are strengthened to make the activity easier to perceive.

[0333] Based on the above Figure 4 , Fig.19 and Fig.24 The embodiment of the presenter introduces the process of participating in various types of target activities. Fig.29 The embodiment of the present invention introduces the process of a viewer sending a first virtual resource to a broadcaster. Fig.29 , Fig.29 The present invention is a flow chart of a resource sending method according to an exemplary embodiment. The method is executed by a second terminal, and the second terminal is a terminal used by a viewer. The method includes the following steps:

[0334] In step S2901, the second terminal displays a live broadcast room list, which includes live broadcast covers of multiple live broadcast rooms.

[0335] In the disclosed embodiment, the live broadcast cover is used to display the brief information of the live broadcast room.

[0336] In the disclosed embodiment, any live broadcast cover is used to display the live broadcast interface corresponding to the live broadcast cover after being triggered.

[0337] In step S2902, the second terminal displays the top information on the live broadcast cover of the target live broadcast room, and the top information is used to indicate that the anchor of the target live broadcast room is at the top of the list in the current activity cycle of the target activity or at the top of the list in the previous activity cycle. The target activity is used to rank participants based on the number of first virtual resources received by the participants during the target activity.

[0338] In the disclosed embodiment, the top information can be displayed on the live broadcast cover in the form of a label, and the display position of the top information on the live broadcast cover can be set and changed as needed. For example, the top information is displayed at the top of the live broadcast cover in the form of a label.

[0339] In the disclosed embodiment, the live broadcast room list may be a live broadcast room list in a live broadcast square, and the live broadcast square is used to display the live broadcast cover of the live broadcast room. In this embodiment, the live broadcast cover is taken as an example as the live broadcast cover in the live broadcast room list.

[0340] It should be noted that the live broadcast platform has multiple live broadcast room entrances, and the live broadcast covers of the live broadcast rooms are displayed on the entrances of the multiple live broadcast rooms. For example, the live broadcast cover can also be the live broadcast cover corresponding to the lite live broadcast room; or the live broadcast cover can also be the live broadcast cover in the video list, and the video list includes the short video covers of multiple short videos and the live broadcast covers of multiple live broadcast rooms.

[0341] For example, participate Fig.30 , Fig.30 3 is a schematic diagram of several live broadcast covers according to an exemplary embodiment. Among them, the live broadcast cover of the target live broadcast room displays the top information 3001.

[0342] In the disclosed embodiment, the process of displaying the live broadcast interface is realized through steps S2901 and S2902. In this embodiment, by outputting the information that the anchor is at the top of the list on the live broadcast cover, the promotion effect on the corresponding anchor can be improved, thereby promoting the audience to enter the live broadcast room; and the reward mechanism of information output on the live broadcast cover can further promote the anchor to participate in the target activity.

[0343] In step S2903, in response to the triggering operation of the live broadcast cover corresponding to the live broadcast interface of the anchor, the second terminal displays the live broadcast interface, and displays the ranking control of the target activity, the target activity of the type in which the anchor participates, and the anchor's ranking in the target activity on the live broadcast interface. The target activity of the type in which the anchor participates is a target activity that is satisfied by the anchor's turnover among multiple types of target activities. The access thresholds of the turnover corresponding to the multiple types of target activities are different, and the turnover is used to indicate the number of second virtual resources received by the anchor.

[0344] In some embodiments, the live broadcast interface also displays at least one of the virtual resource package information and the task completion status of the participating target activity, and the virtual resource package information is used to indicate the triggering conditions for distributing the virtual resource package to the audience.

[0345] In this public embodiment, the triggering condition of the virtual resource package includes the countdown time corresponding to the release time of the virtual resource package. In response to the virtual resource package information being triggered, the second terminal displays the virtual resource package on the live broadcast interface, and displays the sending control and reward prompt information of the first virtual resource on the virtual resource package. The reward prompt information is used to indicate the reward that the audience who sends the first virtual resource can obtain after the host's ranking reaches the preset ranking. Furthermore, the virtual resource package also displays the countdown time corresponding to the end time of the target activity.

[0346] For example, see Fig.31 , Fig.31 1 is a schematic diagram of a virtual resource package according to an exemplary embodiment, wherein a sending control 3101 of a first virtual resource and reward prompt information 3102 are displayed on the virtual resource package.

[0347] Optionally, the host's ranking, the first type of target activity participated in, and the completion status of the tasks of the target activity participated in all belong to operation information, and the operation information is used to indicate at least one of the host's ranking, the first type of target activity participated in, and the completion status of the tasks of the target activity participated in.

[0348] Accordingly, the process of the second terminal displaying the operation information and the virtual resource package information on the live broadcast interface is the same as the process of displaying the operation information and the virtual resource package information in step S406, which will not be repeated here. Furthermore, the leaderboard control or the operation widget also displays a resource sending prompt information for prompting the audience to send the first virtual resource. Furthermore, the resource sending prompt information is also used to indicate the reward that the anchor can obtain after completing the task in the target activity or the reward that the audience can obtain after sending the first virtual resource.

[0349] In some embodiments, the second terminal displays the target activity diversion information in the comment area of ​​the live broadcast interface, and the target activity diversion information is used to guide the audience to pay attention to the target activity. In this embodiment, the process of displaying the target activity diversion information by the second terminal is the same as the process of displaying the target activity diversion information in step S406, which is not repeated here.

[0350] In some embodiments, the second terminal displays the target activity sticker on the live broadcast interface, and the target activity sticker is used to guide the audience to pay attention to the target activity. In this embodiment, the process of displaying the target activity sticker on the second terminal is the same as the process of displaying the target activity sticker in step S406, which is not repeated here.

[0351] In step S2904, in response to the triggering operation on the ranking control, the second terminal displays a ranking pop-up window of the target activity, and displays the first resource sending control on the ranking pop-up window, and the ranking pop-up window is used to display the rankings of multiple anchors.

[0352] In the disclosed embodiment, the first resource sending control is used to send the first virtual resource after being triggered. Optionally, the ranking control is displayed at the bottom of the ranking pop-up window. Optionally, the personal information of the anchor is also displayed in the vicinity of the first resource sending control. The anchor's personal information includes the anchor's name, avatar, current ranking, historical best ranking, whether to participate in the target activity, and the first virtual resource difference from the top of the list. Optionally, if the anchor's current ranking is greater than the preset ranking, the anchor's ranking is displayed as greater than the preset ranking, instead of the specific ranking, such as displaying a current ranking of 99+.

[0353] In the embodiment of the present disclosure, except for the first resource sending control displayed on the ranking pop-up window by the second terminal, which is different from the entry control displayed on the ranking pop-up window by the first terminal, other contents are the same as those displayed on the ranking pop-up window by the first terminal, and are not repeated here.

[0354] For example, see Fig.32 , Fig.32 3 is a schematic diagram of a ranking pop-up window according to an exemplary embodiment, wherein the ranking pop-up window displays a personal poster 3201 of a target anchor and a first resource sending control 3202.

[0355] In some embodiments, the audience needs to join the anchor's target audience set before the first virtual resource can be sent to the anchor. The target audience set includes multiple audiences who have followed the anchor, such as the target audience set is the anchor's fan group. Accordingly, if the audience does not follow the anchor, the second terminal displays a join control for the target audience set on the ranking pop-up window. If the audience follows the anchor, the second terminal displays a first resource sending control on the ranking pop-up window. For example, see Fig.33 , Fig.33 3 is a schematic diagram of a ranking pop-up window according to an exemplary embodiment. A join control 3301 or a first resource sending control 3302 is displayed on the ranking pop-up window.

[0356] In response to the triggering operation of the join control, the second terminal displays a set join interface. The set join interface displays a confirm join control for joining the host's target audience set after being triggered. Fig.34 , Fig.34 34 is a schematic diagram of a collection joining interface according to an exemplary embodiment, wherein a confirmation joining control 3401 is displayed on the collection joining interface.

[0357] In some embodiments, the second terminal displays a personal poster of a target anchor on a ranking pop-up window, where the target anchor is the anchor who ranks first on the list the most times during the total activity period; in response to a trigger operation on the personal poster, the second terminal displays a resource sending interface for a first type of target activity, where the resource sending interface for the first type of target activity displays at least one promoted anchor, the number of times at least one promoted anchor ranks first, and an entry control of the top interface, where a promoted anchor is an anchor who ranks first the most times than a preset number of times; in response to a trigger operation on the entry control of the top interface, the second terminal displays a top interface, where the top interface displays multiple anchors who rank first on the list the most times corresponding to each of the total activity periods.

[0358] Optionally, a plurality of crown controls are displayed on the resource sending interface, and the plurality of crown controls correspond to different times of being at the top of the list. Any crown control is used to display the anchor with the first number on the list after being triggered. Furthermore, displaying the anchor on the resource sending control is achieved by displaying a second anchor card on the resource sending interface, and the anchor's avatar, name and other personal information are displayed on the second anchor card. Furthermore, a follow control is also displayed on the second anchor card, which is used to follow the displayed anchor after being triggered. Furthermore, a ranking control is also displayed on the second anchor card, which is used to display the ranking record of the displayed anchor after being triggered.

[0359] For example, see Fig.35 , Fig.35 35 is a schematic diagram of a resource sending interface according to an exemplary embodiment. In which, a plurality of crown controls 3501 and anchor cards 3502 are displayed on the resource sending interface.

[0360] For example, see Fig.36 , Fig.36 1 is a schematic diagram of a top ranking interface according to an exemplary embodiment. The top ranking interface displays a broadcaster with the largest number of total activity periods corresponding to the top ranking.

[0361] In the disclosed embodiment, the process of displaying the first resource sending control of the target activity on the live broadcast interface is implemented through steps S2903-S2904. In this embodiment, by displaying the entry control of the ranking pop-up window on the live broadcast interface, the resource sending control is displayed on the ranking pop-up window. Since the target activity is used to rank the anchor, the resource sending control of the target activity is displayed on the ranking pop-up window, which is convenient for the audience to fully understand the current ranking based on the information on the ranking pop-up window, and then send the first virtual resource. In addition, the resource sending control of the target activity is displayed on the ranking pop-up window, so that the information related to the target activity is uniformly collected on the ranking pop-up window, which improves the accuracy and rationality of information display.

[0362] It should be noted that steps S2903-S2904 are only an optional implementation method of the process, and the process can also be implemented by other optional implementation methods, which will not be repeated here.

[0363] In step S2905, in response to the triggering operation on the first resource sending control, the second terminal displays a virtual resource panel, and the virtual resource panel displays a plurality of virtual resources.

[0364] In some embodiments, the host's ranking and the number of first virtual resources that the host is allowed to receive are displayed on the virtual resource panel. Optionally, the host's ranking and the number of first virtual resources that are allowed to be received are displayed at the top of the virtual resource panel, thereby facilitating the attention of the audience.

[0365] In this embodiment, the ranking of the anchor and the number of first virtual resources allowed to be received are displayed on the virtual resource panel, which improves the full output of information about the anchor's participation in activities, making it easier for the audience to understand the anchor's situation and send a certain number of first virtual resources to the anchor.

[0366] For example, see Fig.37 , Fig.37 This is a schematic diagram of a virtual resource panel according to an exemplary embodiment. The virtual resource panel displays multiple virtual resources, and the multiple virtual resources may correspond to multiple attributes. Each attribute corresponds to at least one virtual resource.

[0367] In step S2906, in response to the selection operation of the first virtual resource in the virtual resource panel, the second terminal sends the first virtual resource to update the ranking of the anchor in the target activity.

[0368] In some embodiments, a quick send control of the first virtual resource is displayed on the live broadcast interface, and the method further includes: in response to recognizing keywords related to the target activity from the host's voice content, the second terminal displays a dynamic special effect of the quick send control on the live broadcast interface. In this embodiment, if the host says keywords related to the target activity, it means that the host may want the audience to send the first virtual resource at this time, and after hearing the keywords related to the target activity, the audience may want to send the first virtual resource to the host at this time, and then display the quick send control of the first virtual resource at this time, so as to attract the audience's attention, and then facilitate the audience to send the first virtual resource, thereby increasing the probability of the audience sending the first virtual resource.

[0369] For example, see Fig.38 , Fig.38The present invention is a flowchart of sending a first virtual resource according to an exemplary embodiment. After the audience opens the ranking pop-up window, the third reward information is displayed on the ranking pop-up window. In response to the folding operation of the third reward information, the personal poster of the target anchor is displayed on the ranking pop-up window. Then it is determined whether the audience has joined the anchor's target audience set; if not, the joining control of the target audience set is displayed on the ranking pop-up window, and the audience joins the target audience set after the joining control is triggered. If so, the first resource sending control is displayed, and the virtual resource panel is displayed after the first resource sending control is triggered. Then the first virtual resource in the virtual resource panel is selected, and the first virtual resource is sent.

[0370] In some embodiments, if the target activity in which the anchor participates is a first type of target activity, in response to an entry operation into a resource sending interface for the first type of target activity, the second terminal displays the resource sending interface, and displays a second resource sending control and at least one of the number of times the anchor has been at the top of the list on the resource sending interface, and the second resource sending control is used to send out the first virtual resource; wherein the first type of target activity is used to select the anchor with the most number of times at the top of the list.

[0371] In the embodiment of the present disclosure, the resource sending interface of the first type of target activity displayed by the second terminal and the participation interface of the first type of target activity displayed by the first terminal are the same except that the second resource sending control is different from the participation control, and the participation control of the sub-activity is different from the resource sending control of the sub-activity. Fig.39 , Fig.39 39 is a schematic diagram of two resource sending interfaces according to an exemplary embodiment, wherein the resource sending interface displays a second resource sending control 3901 .

[0372] In this embodiment, the audience triggers the display of the resource sending interface of the first type of target activity, indicating that the audience wants to send the first virtual resource for the first type of target activity in which the anchor participates, and the first type of target activity is used to select the anchor with the most first places on the list. At this time, the audience is more likely to want to know the number of times the anchor has been at the top of the list, and then the number of times the anchor has been at the top of the list is displayed on the participation interface, which improves the richness and accuracy of the information display, improves the efficiency of the anchor in obtaining the desired information, and thus improves the user experience.

[0373] In some embodiments, the ranking information of the anchor is displayed on a ranking pop-up window, and the ranking pop-up window is used to display the rankings of multiple anchors; in response to a trigger operation on the ranking information, the ranking interface of the anchor is displayed, and the ranking interface displays the historical ranking record of the anchor, and if the anchor has not participated in the second type of target activity, a participation reminder control is displayed on the ranking interface; in response to a trigger operation on the participation reminder control, a comment input area is displayed, and participation reminder information is filled in the comment input area, and the participation reminder information is used to remind the anchor to participate in the second type of target activity; in response to a confirmation operation on the participation reminder information, the participation reminder information is displayed in the comment area of ​​the live broadcast interface; wherein, the second type of target activity is used to challenge the personal ranking of the anchor.

[0374] The comment input area displays a send control. The confirmation operation of the participation reminder information is the trigger operation of the send control. Fig.40 , Fig.40 4 is a flowchart of reminding a host to participate in a target activity according to an exemplary embodiment. A participation reminder control 4001 is displayed on the ranking interface. Participation reminder information 4002 is displayed in the comment input area. After the host participates in the second type of target activity, the information on whether the host participates in the challenge in the personal information of the host on the ranking pop-up window changes.

[0375] In this embodiment, the audience triggers the anchor's ranking information, indicating that the audience wants to send the first virtual resource for the second type of target activity in which the anchor participates, and the second type of target activity is used to challenge the anchor's personal ranking. At this time, the audience is more likely to want to know the anchor's best ranking, and then display the anchor's historical best ranking on the resource sending interface, which improves the richness and accuracy of information display. And when the anchor does not participate in the second type of target activity, the participation reminder control is also displayed to remind the anchor to participate in the target activity, which improves the diversity of interaction between the anchor and the audience. In addition, when the audience wants to remind the anchor to participate in the target activity, the comment area is automatically filled based on the participation reminder information without the need for the audience to enter, thereby improving the convenience of interaction.

[0376] In some embodiments, if the target activity in which the anchor participates is a third type of target activity, in response to entering the resource sending interface of the third type of target activity, the second terminal displays the resource sending interface, and displays at least one of the third resource sending control, the ranking status of multiple days within a preset number of days, the completion status of the ranking maintenance task, and the reward prompt information on the resource sending interface. The third resource sending control is used to send out the first virtual resource, and the reward prompt information is used to indicate the reward that can be obtained for completing the ranking maintenance task; wherein, the third type of target activity is used to select anchors who complete the ranking maintenance task within a preset number of days, and the ranking maintenance task indicates that the ranking is less than or equal to the preset ranking.

[0377] In the embodiment of the present disclosure, the resource sending interface of the third type of target activity displayed by the second terminal and the participation interface of the third type of target activity displayed by the first terminal are the same except that the third resource sending control is different from the participation control, and other contents are not repeated here. Fig.41 , Fig.41 4 is a schematic diagram of a resource sending interface according to an exemplary embodiment, wherein the resource sending interface displays a third resource sending control 4101 .

[0378] For example, see Fig.42 , Fig.42 This is an interface interaction flow chart of a resource sending method according to an exemplary embodiment. Among them, the target audience set in which the audience has not joined the anchor is taken as an example for explanation. In response to the triggering operation of any live cover in the live broadcast list, the live broadcast interface of the corresponding live broadcast room is displayed. If the audience has not joined the anchor's target audience set, after entering the ranking pop-up window based on the ranking control, the collection joining control and the personal poster of the target anchor are displayed on the ranking pop-up window, and in response to the triggering operation of the collection joining control, the collection joining interface is displayed. In response to the triggering operation of the personal poster, the resource sending interface of the first type of target activity is displayed. In response to the triggering operation of the entry control of the top interface on the resource sending interface, the top interface is displayed.

[0379] For example, see Fig.43 , Fig.43 This is an interface interaction flow chart of a resource sending method according to an exemplary embodiment. In which, the example in which the audience has joined the host's target audience set is used for explanation. In response to the triggering operation of any live cover in the live broadcast list, the live broadcast interface of the corresponding live broadcast room is displayed. If the audience has joined the host's target audience set, after entering the ranking pop-up window based on the ranking control, the first resource sending control and the host's personal information are displayed on the ranking pop-up window. In response to the triggering operation of the first resource sending control, a virtual resource panel is displayed. In response to the triggering operation of the personal information, the host's ranking interface is displayed, and the participation reminder control is displayed on the ranking interface. In response to the triggering operation of the participation reminder control, the comment input area is automatically filled.

[0380] For example, see Fig.44 , Fig.44It is a schematic diagram of the perceptual interaction between the anchor and the audience according to an exemplary embodiment. Among them, after the anchor participates in any type of target activity, on the one hand, information is transmitted on the live broadcast interface, including displaying the task progress through the operation widget and displaying the ranking information on the leaderboard control. On the other hand, the audience is encouraged to send virtual resources through interactive means, including displaying virtual resource package information and target activity diversion information on the live broadcast interface. On the other hand, the guidance of resource delivery is also carried out, including manually adding target activity stickers on the live broadcast interface, voice recognition of keywords related to the target activity, and displaying dynamic special effects of quick sending controls.

[0381] The disclosed embodiment provides a resource sending method, which provides a resource sending control for a first virtual resource on a live broadcast interface, and a virtual resource panel can be displayed based on the resource sending control, and the first virtual resource can be sent to the anchor through the virtual resource panel, thereby updating the anchor's ranking in the target activity. This method improves the convenience of the audience sending the first virtual resource to the anchor, and improves the interaction efficiency. In addition, since the method provides multiple types of target activities, and the access thresholds of the flow volume corresponding to the multiple types of target activities are different, the target activities of the types participated by the anchor are matched with their flow volume, thereby improving the probability of the anchor completing the task in the participating target activity, that is, reducing the difficulty of completing the task. Since the difficulty of the anchor completing the task is reduced, the probability of the virtual resources sent by the audience achieving the target is increased, thereby improving the probability of the audience sending virtual resources to the anchor.

[0382] Fig.45 is a block diagram of an activity participation device according to an exemplary embodiment. Fig.45 , the device comprises:

[0383] The interface display unit 4501 is configured to display an entry control of a target activity on the live broadcast interface of the anchor, where the target activity is used to rank the participants based on the number of first virtual resources received by the participants during the target activity;

[0384] The activity display unit 4502 is configured to display multiple types of target activities in response to a trigger operation on the entry control, wherein the access thresholds of the flow volume corresponding to the multiple types of target activities are different, and the flow volume is used to indicate the amount of the second virtual resource received by the anchor;

[0385] The interface display unit 4501 is further configured to, in response to a selection operation of any type of target activity, display a participation interface of any type of target activity in response to the streamer's traffic volume meeting the admission threshold of the traffic volume corresponding to any type of target activity, wherein a participation control is displayed on the participation interface;

[0386] The participation unit 4503 is configured to participate in any type of target activity in response to a trigger operation on the participation control.

[0387] In some embodiments, the multiple types include a first type, and the target activity of the first type is used to select the anchors with the largest number of first places on the list; the interface display unit 4501 is further configured to perform at least one of the following:

[0388] In response to an entry operation on a ranking pop-up window of a target activity, a ranking pop-up window is displayed. If any of the types is the first type, and the anchor is at the top of the list the most times in multiple sub-periods included in the activity period, the anchor's personal poster is displayed on the ranking pop-up window. The ranking pop-up window is used to display the rankings of multiple anchors.

[0389] In response to an operation of entering the top interface of the target activity, the top interface is displayed. If any type is the first type, and the anchor is at the top of the list the most times in multiple sub-periods included in the activity cycle, and the anchor is at the top of the list the most times in the total activity cycle to which the activity cycle belongs, the anchor is displayed on the top interface. The top interface is used to display the anchors with the most number of first places on the list corresponding to each of the multiple total activity cycles;

[0390] If any of the types is the first type, the number of times the anchor has been at the top of the list is displayed on the participation interface of the first type of target activity.

[0391] In some embodiments, the multiple types include a second type, and the second type of target activity is used to challenge the anchor's personal ranking; the interface display unit 4501 is further configured to perform at least one of the following:

[0392] If any of the categories is the second category, and during the activity period of the second category target activity, the host's ranking exceeds the host's best historical ranking, a prompt message indicating that the challenge is successful will be displayed on the live broadcast interface;

[0393] If any of the types is the second type, the host's historical ranking record is displayed on the participation interface of the second type of target activity.

[0394] In some embodiments, the multiple types include a third type, and the third type of target activity is used to select anchors who complete the ranking maintenance task within a preset number of days; the interface display unit 4501 is further configured to perform at least one of the following:

[0395] If any of the types is the third type, for any day among the preset days, if the anchor's ranking on any day is less than or equal to the preset ranking, the first reward information is displayed on the live broadcast interface of any day, and the first reward information is used to indicate the reward obtained by the anchor after completing the ranking maintenance task on any day;

[0396] If any type is the third type, and the anchor's ranking on the last day of the preset number of days is less than or equal to the preset ranking, and the ranking remains less than or equal to the preset ranking within the preset number of days, the second reward information is displayed on the live broadcast interface on the last day. The second reward information is used to indicate the reward obtained by the anchor after completing the ranking maintenance task on the last day and the reward obtained after completing the ranking maintenance task within the preset number of days.

[0397] In some embodiments, the interface display unit 4501 is also configured to display at least one of the ranking status of multiple days within a preset number of days, the completion status of the ranking maintenance task and the reward prompt information on the participation interface of the third type of target activity if any type is the third type. The reward prompt information is used to indicate the reward that can be obtained for completing the ranking maintenance task.

[0398] In some embodiments, the interface display unit 4501 is also configured to respond to a selection operation of any type of target activity, and when the host's traffic volume does not meet the admission threshold of the traffic volume corresponding to any type of target activity, display a ban prompt message, and the ban prompt message is used to indicate that participation in the selected type of target activity is not allowed.

[0399] In some embodiments, the interface display unit 4501 is configured to:

[0400] Display the leaderboard control of the target activity on the live broadcast interface;

[0401] In response to a triggering operation on a ranking control, a ranking pop-up window of a target activity is displayed, and an entry control is displayed on the ranking pop-up window. The ranking pop-up window is used to display the rankings of multiple anchors.

[0402] In some embodiments, the interface display unit 4501 is further configured to:

[0403] The personal poster of the target anchor is displayed on the ranking pop-up window. The target anchor is the anchor who ranks first the most times during the total activity period.

[0404] In response to a triggering operation on a personal poster, a participation interface of a first type of target activity is displayed, wherein the participation interface of the first type of target activity displays an entry control of a top ranking interface, and the first type of target activity is used to select the anchors with the largest number of top rankings;

[0405] In response to a triggering operation on an entry control of the top interface, the top interface is displayed, and the top interface displays the anchors with the largest number of first places on the list corresponding to multiple total activity periods.

[0406] In some embodiments, the interface display unit 4501 is further configured to:

[0407] The third reward information is displayed on the ranking pop-up window. The third reward information is used to indicate the reward that the anchor ranked in the top target position can obtain;

[0408] In response to a closing operation on the third reward information, a personal poster of the target anchor is displayed on the ranking pop-up window.

[0409] In some embodiments, the interface display unit 4501 is further configured to display a dynamic special effect of the entry control of the target activity on the ranking pop-up window in response to a closing operation on the third reward information.

[0410] In some embodiments, after the anchor participates in any type of target activity, in some embodiments, the device further includes an information display unit configured to perform at least one of the following:

[0411] Displaying operation information and virtual resource package information on the live broadcast interface, the operation information is used to indicate at least one of the anchor's ranking, the type of target activity participated in, and the completion of the task of the target activity participated in, and the virtual resource package information is used to indicate the triggering condition for distributing the virtual resource package to the audience;

[0412] Display the target activity diversion information in the comment area of ​​the live broadcast interface. The target activity diversion information is used to guide the audience to pay attention to the target activity;

[0413] In response to the sticker adding operation, the target activity sticker is displayed on the live broadcast interface, and the target activity sticker is used to guide the audience to pay attention to the target activity.

[0414] The disclosed embodiment provides an activity participation device, which provides an entry control for a target activity on a live broadcast interface. Based on the entry control, multiple types of target activities can be displayed, and the access thresholds of the flow volume corresponding to the multiple types of target activities are different; for any type of target activity selected by the anchor, the anchor is allowed to participate in the target activity of this type only when the anchor's flow volume meets the target activity of this type. In this way, by providing the multiple types of target activities, different types of target activities are set for anchors in different flow volume intervals, thereby improving the diversity of target activities. In addition, since the target activity of the type in which the anchor participates matches the anchor's flow volume, the probability of the anchor completing the task in the participating target activity can be increased, thereby improving the user experience.

[0415] Regarding the device in the above embodiment, the specific manner in which each unit performs the operation has been described in detail in the embodiment of the method, and will not be elaborated here.

[0416] Fig.46 is a block diagram of a resource sending device according to an exemplary embodiment. Fig.46 , the device comprises:

[0417] The interface display unit 4601 is configured to display, on the live broadcast interface of the anchor, a first resource sending control of the target activity, the target activity of the type in which the anchor participates, and the ranking of the anchor in the target activity, wherein the target activity is used to rank the participants based on the number of first virtual resources received by the participants during the target activity, the target activity of the type in which the anchor participates is a target activity that is satisfied by the anchor's turnover in multiple types of target activities, the access thresholds of the turnover corresponding to the multiple types of target activities are different, and the turnover is used to indicate the number of second virtual resources received by the anchor;

[0418] The panel display unit 4602 is configured to display a virtual resource panel in response to a trigger operation on the first resource sending control, wherein the virtual resource panel displays a plurality of virtual resources;

[0419] The sending unit 4603 is configured to send the first virtual resource in response to a selection operation on the first virtual resource in the virtual resource panel to update the ranking of the anchor in the target activity.

[0420] In some embodiments, the interface display unit 4601 is configured to:

[0421] Display the leaderboard control of the target activity on the live broadcast interface;

[0422] In response to a triggering operation on a ranking control, a ranking pop-up window of a target activity is displayed, and a first resource sending control is displayed on the ranking pop-up window. The ranking pop-up window is used to display rankings of multiple anchors.

[0423] In some embodiments, the interface display unit 4601 is further configured to:

[0424] The personal poster of the target anchor is displayed on the ranking pop-up window. The target anchor is the anchor who ranks first the most times during the total activity period.

[0425] In response to a triggering operation on a personal poster, a resource sending interface for a first type of target activity is displayed, wherein the resource sending interface for the first type of target activity displays at least one promoted anchor, the number of times at least one promoted anchor is at the top of a list, and an entry control of the top interface, wherein the promoted anchor is an anchor whose number of times at the top of the list is greater than a preset number;

[0426] In response to a triggering operation on an entry control of the top interface, the top interface is displayed, and the top interface displays the anchors with the largest number of first places on the list corresponding to multiple total activity periods.

[0427] In some embodiments, the panel display unit 4602 is further configured to:

[0428] The ranking of the anchor and the number of first virtual resources that the anchor is still allowed to receive are displayed on the virtual resource panel.

[0429] In some embodiments, a quick send control of the first virtual resource is displayed on the live broadcast interface, and the interface display unit 4601 is further configured to:

[0430] In response to recognizing keywords related to the target activity from the host's voice content, a dynamic special effect of a quick send control is displayed on the live broadcast interface.

[0431] In some embodiments, the interface display unit 4601 is configured to:

[0432] Display the live broadcast room list, which includes the live broadcast covers of multiple live broadcast rooms;

[0433] Displaying the top ranking information on the live broadcast cover of the target live broadcast room, where the top ranking information is used to indicate that the anchor of the target live broadcast room is at the top of the list in the current activity cycle or at the top of the list in the previous activity cycle;

[0434] In response to a triggering operation on a live broadcast cover corresponding to the live broadcast interface, the live broadcast interface is displayed.

[0435] In some embodiments, the device further comprises an information display unit configured to perform at least one of the following:

[0436] Displaying at least one of the virtual resource package information and the task completion status of the participating target activity on the live broadcast interface, wherein the virtual resource package information is used to indicate the triggering condition for distributing the virtual resource package to the audience;

[0437] Display the target activity diversion information in the comment area of ​​the live broadcast interface. The target activity diversion information is used to guide the audience to pay attention to the target activity;

[0438] The target activity stickers are displayed on the live broadcast interface. The target activity stickers are used to guide the audience to pay attention to the target activity.

[0439] In some embodiments, the interface display unit 4601 is further configured to:

[0440] If the target activity of the type in which the anchor participates is a first type of target activity, in response to an entry operation on a resource sending interface of the first type of target activity, the resource sending interface is displayed, and at least one of a second resource sending control and a number of times the anchor has been at the top of the list is displayed on the resource sending interface, and the second resource sending control is used to send the first virtual resource;

[0441] Among them, the first type of target activity is used to select the anchors who rank first on the list the most.

[0442] In some embodiments, the interface display unit 4601 is further configured to:

[0443] The ranking information of the anchor is displayed on the ranking pop-up window. The ranking pop-up window is used to display the rankings of multiple anchors;

[0444] In response to a trigger operation on the ranking information, a ranking interface of the anchor is displayed, the ranking interface displays the anchor's historical ranking record, and if the anchor has not participated in the second type of target activity, a participation reminder control is displayed on the ranking interface;

[0445] In response to a triggering operation on the participation reminder control, a comment input area is displayed, and participation reminder information is filled in the comment input area, where the participation reminder information is used to remind the anchor to participate in the second type of target activity;

[0446] In response to a confirmation operation on the participation reminder information, displaying the participation reminder information in a comment area of ​​the live broadcast interface;

[0447] Among them, the second type of target activity is used to challenge the anchor's personal ranking.

[0448] In some embodiments, the interface display unit 4601 is further configured to:

[0449] If the target activity of the type in which the anchor participates is a target activity of the third type, in response to an operation of entering the resource sending interface of the target activity of the third type, the resource sending interface is displayed, and at least one of a third resource sending control, rankings of multiple days within a preset number of days, completion of the ranking maintenance task, and reward prompt information is displayed on the resource sending interface, the third resource sending control is used to send the first virtual resource, and the reward prompt information is used to indicate a reward that can be obtained by completing the ranking maintenance task;

[0450] Among them, the third type of target activity is used to select anchors who complete the ranking maintenance task within a preset number of days, and the ranking maintenance task indicates that the ranking is less than or equal to the preset ranking.

[0451] The disclosed embodiment provides a resource sending device, which provides a resource sending control for a first virtual resource on a live broadcast interface. Based on the resource sending control, a virtual resource panel can be displayed, and the first virtual resource can be sent to the anchor through the virtual resource panel, thereby updating the anchor's ranking in the target activity. The device improves the convenience of the audience sending the first virtual resource to the anchor, and improves the interaction efficiency. In addition, since the device provides multiple types of target activities, and the access thresholds of the flow volume corresponding to the multiple types of target activities are different, the target activities of the types participated by the anchor are matched with their flow volume, thereby improving the probability of the anchor completing the task in the participating target activity, that is, reducing the difficulty of completing the task. Since the difficulty of the anchor completing the task is reduced, the probability of the virtual resources sent by the audience achieving the target is increased, thereby improving the probability of the audience sending virtual resources to the anchor.

[0452] Regarding the device in the above embodiment, the specific manner in which each unit performs the operation has been described in detail in the embodiment of the method, and will not be elaborated here.

[0453] Fig.47 The structure block diagram of a terminal 4700 provided by an exemplary embodiment of the present disclosure is shown. The terminal 4700 may be: a smart phone, a tablet computer, an MP3 player (Moving Picture Experts Group Audio Layer III, Moving Picture Experts Group Audio Layer 3), an MP4 (Moving Picture Experts Group Audio Layer IV, Moving Picture Experts Group Audio Layer 4) player, a laptop computer or a desktop computer. The terminal 4700 may also be called a user device, a portable terminal, a laptop terminal, a desktop terminal or other names.

[0454] Typically, the terminal 4700 includes: a processor 4701 and a memory 4702 .

[0455] Processor 4701 may include one or more processing cores, such as a 4-core processor, an 8-core processor, etc. Processor 4701 may be implemented in at least one hardware form of DSP (Digital Signal Processing), FPGA (Field-Programmable Gate Array), and PLA (Programmable Logic Array). Processor 4701 may also include a main processor and a coprocessor. The main processor is a processor for processing data in an awake state, also known as a CPU (Central Processing Unit); the coprocessor is a low-power processor for processing data in a standby state. In some embodiments, processor 4701 may be integrated with a GPU (Graphics Processing Unit), which is responsible for rendering and drawing the content to be displayed on the display screen. In some embodiments, processor 4701 may also include an AI (Artificial Intelligence) processor, which is used to process computing operations related to machine learning.

[0456] The memory 4702 may include one or more computer-readable storage media, which may be non-transitory. The memory 4702 may also include a high-speed random access memory, and a non-volatile memory, such as one or more disk storage devices, flash memory storage devices. In some embodiments, the non-transitory computer-readable storage medium in the memory 4702 is used to store at least one program code, which is used to be executed by the processor 4701 to implement the activity participation method or resource sending method provided in the method embodiment of the present disclosure.

[0457] In some embodiments, the terminal 4700 may also optionally include: a peripheral device interface 4703 and at least one peripheral device. The processor 4701, the memory 4702 and the peripheral device interface 4703 may be connected via a bus or a signal line. Each peripheral device may be connected to the peripheral device interface 4703 via a bus, a signal line or a circuit board. Specifically, the peripheral device includes: at least one of a radio frequency circuit 4704, a display screen 4705, a camera assembly 4706, an audio circuit 4707 and a power supply 4708.

[0458] The peripheral device interface 4703 may be used to connect at least one peripheral device related to I / O (Input / Output) to the processor 4701 and the memory 4702. In some embodiments, the processor 4701, the memory 4702, and the peripheral device interface 4703 are integrated on the same chip or circuit board; in some other embodiments, any one or two of the processor 4701, the memory 4702, and the peripheral device interface 4703 may be implemented on a separate chip or circuit board, which is not limited in this embodiment.

[0459] The radio frequency circuit 4704 is used to receive and transmit RF (Radio Frequency) signals, also known as electromagnetic signals. The radio frequency circuit 4704 communicates with the communication network and other communication devices through electromagnetic signals. The radio frequency circuit 4704 converts the electrical signal into an electromagnetic signal for transmission, or converts the received electromagnetic signal into an electrical signal. Optionally, the radio frequency circuit 4704 includes: an antenna system, an RF transceiver, one or more amplifiers, a tuner, an oscillator, a digital signal processor, a codec chipset, a user identity module card, and the like. The radio frequency circuit 4704 can communicate with other terminals through at least one wireless communication protocol. The wireless communication protocol includes, but is not limited to: a metropolitan area network, various generations of mobile communication networks (2G, 3G, 4G and 5G), a wireless local area network and / or a WiFi (Wireless Fidelity) network. In some embodiments, the radio frequency circuit 4704 may also include circuits related to NFC (Near Field Communication), which is not limited in the present disclosure.

[0460] Display screen 4705 is used to display UI (User Interface). The UI may include graphics, text, icons, videos and any combination thereof. When display screen 4705 is a touch display screen, display screen 4705 also has the ability to collect touch signals on the surface or above the surface of display screen 4705. The touch signal can be input to processor 4701 as a control signal for processing. At this time, display screen 4705 can also be used to provide virtual buttons and / or virtual keyboards, also known as soft buttons and / or soft keyboards. In some embodiments, display screen 4705 can be one, and the front panel of terminal 4700 is set; in other embodiments, display screen 4705 can be at least two, which are respectively set on different surfaces of terminal 4700 or in a folding design; in some other embodiments, display screen 4705 can be a flexible display screen, which is set on the curved surface or folding surface of terminal 4700. Even, display screen 4705 can also be set to a non-rectangular irregular figure, that is, a special-shaped screen. The display screen 4705 can be made of materials such as LCD (Liquid Crystal Display) and OLED (Organic Light-Emitting Diode).

[0461] The camera assembly 4706 is used to capture images or videos. Optionally, the camera assembly 4706 includes a front camera and a rear camera. Typically, the front camera is arranged on the front panel of the terminal, and the rear camera is arranged on the back of the terminal. In some embodiments, there are at least two rear cameras, which are any one of a main camera, a depth of field camera, a wide-angle camera, and a telephoto camera, so as to realize the fusion of the main camera and the depth of field camera to realize the background blur function, the fusion of the main camera and the wide-angle camera to realize panoramic shooting and VR (Virtual Reality) shooting function or other fusion shooting functions. In some embodiments, the camera assembly 4706 may also include a flash. The flash can be a monochrome temperature flash or a dual-color temperature flash. A dual-color temperature flash refers to a combination of a warm light flash and a cold light flash, which can be used for light compensation at different color temperatures.

[0462] The audio circuit 4707 may include a microphone and a speaker. The microphone is used to collect sound waves from the user and the environment, and convert the sound waves into electrical signals and input them into the processor 4701 for processing, or input them into the radio frequency circuit 4704 to achieve voice communication. For the purpose of stereo acquisition or noise reduction, there may be multiple microphones, which are respectively arranged at different parts of the terminal 4700. The microphone may also be an array microphone or an omnidirectional acquisition microphone. The speaker is used to convert the electrical signal from the processor 4701 or the radio frequency circuit 4704 into sound waves. The speaker may be a traditional film speaker or a piezoelectric ceramic speaker. When the speaker is a piezoelectric ceramic speaker, it can not only convert the electrical signal into sound waves audible to humans, but also convert the electrical signal into sound waves inaudible to humans for purposes such as ranging. In some embodiments, the audio circuit 4707 may also include a headphone jack.

[0463] The power supply 4708 is used to power various components in the terminal 4700. The power supply 4708 can be an alternating current, a direct current, a disposable battery, or a rechargeable battery. When the power supply 4708 includes a rechargeable battery, the rechargeable battery can support wired charging or wireless charging. The rechargeable battery can also be used to support fast charging technology.

[0464] Those skilled in the art will understand that Fig.47 The structure shown in the figure does not constitute a limitation on the terminal 4700, and may include more or fewer components than shown in the figure, or combine certain components, or adopt a different component arrangement.

[0465] Fig.48It is a structural diagram of a server provided according to an embodiment of the present disclosure. The server 4800 may have relatively large differences due to different configurations or performances, and may include one or more processors (Central Processing Units, CPU) 4801 and one or more memories 4802, wherein the memory 4802 is used to store executable program codes, and the processor 4801 is configured to execute the above executable program codes to implement the activity participation method or resource sending method provided by the above-mentioned various method embodiments. Of course, the server may also have components such as a wired or wireless network interface, a keyboard, and an input and output interface for input and output. The server may also include other components for implementing device functions, which will not be described in detail here.

[0466] In an exemplary embodiment, a computer-readable storage medium including instructions is also provided, such as a memory including instructions, and the instructions can be executed by a processor of a terminal to complete the above-mentioned activity participation method or resource sending method. Optionally, the computer-readable storage medium can be a ROM, a random access memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, etc.

[0467] In an exemplary embodiment, a computer program product is also provided, including a computer program, which implements the above-mentioned activity participation method or resource sending method when executed by a processor. In some embodiments, the computer program product involved in the embodiments of the present disclosure can be deployed on a terminal for execution, or on multiple terminals located at one location, or on multiple terminals distributed at multiple locations and interconnected by a communication network. Multiple terminals distributed at multiple locations and interconnected by a communication network can constitute a blockchain system.

[0468] Those skilled in the art will readily appreciate other embodiments of the present disclosure after considering the specification and practicing the invention disclosed herein. The present disclosure is intended to cover any variations, uses or adaptations of the present disclosure that follow the general principles of the present disclosure and include common knowledge or customary techniques in the art that are not disclosed in the present disclosure. The description and examples are to be considered exemplary only, and the true scope and spirit of the present disclosure are indicated by the claims.

[0469] It should be understood that the present disclosure is not limited to the precise structures described above and shown in the drawings, and various modifications and changes can be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims. Multiple embodiments of the present disclosure can be freely combined, and the combination of at least two embodiments should be included in the protection scope of the present disclosure.

Claims

1. A method for participating in an activity, characterized in that: The method comprises: Displaying an entry control of a target activity on the live broadcast interface of the anchor, wherein the target activity is used to rank the participants based on the number of first virtual resources received by the participants during the target activity, wherein the first virtual resources are used to generate a popularity value, and the number of the first virtual resources received by the participants is used to indicate the popularity of the participants; In response to a triggering operation on the portal control, multiple types of target activities are displayed, the multiple types of target activities have different admission thresholds for the amount of turnover corresponding to them, and the amount of turnover is used to indicate the amount of the second virtual resource received by the anchor; In response to a selection operation of any type of target activity, and the anchor's traffic volume meets the admission threshold of the traffic volume corresponding to the target activity of any type, a participation interface of the target activity of any type is displayed, and a participation control is displayed on the participation interface; In response to a triggering operation on the participation control, participating in any type of target activity; In response to detecting that any viewer enters the live broadcast room of the anchor, target activity diversion information is displayed in the comment area of ​​the live broadcast interface, and the target activity diversion information is used to guide the viewer to pay attention to the target activity and encourage the viewer to donate the first virtual resource to the anchor.

2. The activity participation method according to claim 1, characterized in that: The multiple types include a first type, wherein the target activity of the first type is used to select the anchors with the largest number of first places on the list; the method further includes at least one of the following: In response to an entry operation on a ranking pop-up window of the target activity, displaying the ranking pop-up window, and if any of the types is the first type and the anchor is at the top of the list the most times in multiple sub-periods included in the activity period, displaying the anchor's personal poster on the ranking pop-up window, and the ranking pop-up window is used to display the rankings of multiple anchors; In response to an operation of entering the top interface of the target activity, the top interface is displayed; if any of the types is the first type, and the anchor is at the top of the list the most times in multiple sub-periods included in the activity cycle, and the anchor is at the top of the list the most times in the total activity cycle to which the activity cycle belongs, the anchor is displayed on the top interface, and the top interface is used to display the anchors who are at the top of the list the most times corresponding to each of the multiple total activity cycles; If any of the types is the first type, the number of times the anchor has been at the top of the list is displayed on the participation interface of the target activity of the first type.

3. The activity participation method according to claim 1, characterized in that: The multiple types include a second type, where the target activity of the second type is used to challenge the personal ranking of the anchor; and the method further includes at least one of the following: If any of the types is the second type, and during the activity period of the target activity of the second type, the anchor's ranking exceeds the anchor's best historical ranking, a prompt message indicating that the challenge is successful is displayed on the live broadcast interface; If any of the types is the second type, the historical ranking record of the anchor is displayed on the participation interface of the target activity of the second type.

4. The activity participation method according to claim 1, characterized in that: The multiple types include a third type, and the third type of target activity is used to select anchors who complete the ranking maintenance task within a preset number of days; and the method further includes at least one of the following: If any of the types is the third type, for any day of the preset number of days, if the anchor's ranking on the any day is less than or equal to the preset ranking, first reward information is displayed on the live broadcast interface of the any day, and the first reward information is used to indicate the reward obtained by the anchor after completing the ranking maintenance task on the any day; If any of the types is the third type, and the anchor's ranking on the last day of the preset number of days is less than or equal to the preset ranking, and the ranking maintained is less than or equal to the preset ranking within the preset number of days, second reward information is displayed on the live broadcast interface of the last day, and the second reward information is used to indicate the reward obtained by the anchor after completing the ranking maintenance task on the last day and the reward obtained after completing the ranking maintenance task within the preset number of days.

5. The activity participation method according to claim 4, characterized in that: The method further comprises: If any of the types is the third type, after the anchor participates in the target activity of the third type, at least one of the ranking status of each of the multiple days within the preset number of days, the completion status of the ranking maintenance task and the reward prompt information is displayed on the participation interface of the target activity of the third type, and the reward prompt information is used to indicate the reward that can be obtained by completing the ranking maintenance task.

6. The activity participation method according to claim 1, characterized in that: The method further comprises: In response to a selection operation of any of the types of target activities, and the anchor's traffic volume does not meet the admission threshold of the traffic volume corresponding to any of the types of target activities, a ban prompt information is displayed, and the ban prompt information is used to indicate that participation in the selected type of target activity is not allowed.

7. The activity participation method according to claim 1, characterized in that: The entry control for displaying the target activity on the live broadcast interface of the anchor includes: Displaying a ranking control of the target activity on the live broadcast interface; In response to a triggering operation on the ranking control, a ranking pop-up window of the target activity is displayed, and the entry control is displayed on the ranking pop-up window, where the ranking pop-up window is used to display the rankings of multiple anchors.

8. The activity participation method according to claim 7, characterized in that: The method further comprises: Displaying a personal poster of a target anchor on the ranking pop-up window, wherein the target anchor is the anchor who ranks first the most times in the ranking during the total activity period; In response to a triggering operation on the personal poster, a participation interface of a first type of target activity is displayed, wherein the participation interface of the first type of target activity displays an entry control of a top ranking interface, and the first type of target activity is used to select the anchors with the largest number of top rankings; In response to a triggering operation on an entry control of the top interface, the top interface is displayed, and the top interface displays the anchors with the largest number of first places on the list corresponding to multiple total activity periods.

9. The activity participation method according to claim 8, characterized in that: The displaying of the personal poster of the target anchor on the ranking pop-up window includes: Displaying third reward information on the ranking pop-up window, the third reward information is used to indicate the reward that the anchor ranked in the top target position can obtain; In response to a closing operation on the third reward information, a personal poster of the target anchor is displayed on the ranking pop-up window.

10. The activity participation method according to claim 9, characterized in that: The method further comprises: In response to a closing operation on the third reward information, a dynamic special effect of the entry control of the target activity is displayed on the ranking pop-up window.

11. The activity participation method according to claim 1, characterized in that: After the anchor participates in any type of target activity, the method further includes at least one of the following: Displaying operation information and virtual resource package information on the live broadcast interface, wherein the operation information is used to indicate at least one of the ranking of the anchor, the type of the target activity participated in, and the task completion status of the target activity participated in, and the virtual resource package information is used to indicate the triggering condition for distributing the virtual resource package to the audience; In response to a sticker adding operation, a target activity sticker is displayed on the live broadcast interface, and the target activity sticker is used to guide the audience to pay attention to the target activity.

12. A resource sending method, characterized in that: The method comprises: Displaying the first resource sending control of the target activity, the target activity of the type in which the host participates, and the ranking of the host in the target activity on the live broadcast interface of the host, wherein the target activity is used to rank the participant based on the number of first virtual resources received by the participant during the target activity, the target activity of the type in which the host participates is a target activity that is satisfied by the host's turnover among multiple types of target activities, the multiple types of target activities have different access thresholds for turnover, the turnover is used to indicate the number of second virtual resources received by the host, the first virtual resource is used to generate a popularity value, and the number of the first virtual resource received by the participant is used to indicate the popularity of the participant; In response to a triggering operation on the first resource sending control, a virtual resource panel is displayed, wherein the virtual resource panel displays a plurality of virtual resources; In response to a selection operation on a first virtual resource in the virtual resource panel, sending the first virtual resource to update the ranking of the anchor in the target activity; In response to recognizing keywords related to the target activity from the host's voice content, a quick send control of the first virtual resource is displayed on the live broadcast interface, and a dynamic special effect of the quick send control is displayed.

13. The resource sending method according to claim 12, characterized in that: The first resource sending control for displaying the target activity on the live broadcast interface of the anchor includes: Displaying a ranking control of the target activity on the live broadcast interface; In response to a triggering operation on the ranking control, a ranking pop-up window of the target activity is displayed, and the first resource sending control is displayed on the ranking pop-up window, where the ranking pop-up window is used to display the rankings of multiple anchors.

14. The resource sending method according to claim 13, characterized in that: The method further comprises: Displaying a personal poster of a target anchor on the ranking pop-up window, wherein the target anchor is the anchor who ranks first the most times in the ranking during the total activity period; In response to a triggering operation on the personal poster, a resource sending interface of a first type of target activity is displayed, wherein the resource sending interface of the first type of target activity displays at least one promoted anchor, the number of times the at least one promoted anchor is at the top of a list, and an entry control of the top interface, wherein the promoted anchor is an anchor whose number of times at the top of the list is greater than a preset number; In response to a triggering operation on an entry control of the top interface, the top interface is displayed, and the top interface displays the anchors with the largest number of first places on the list corresponding to multiple total activity periods.

15. The resource sending method according to claim 12, characterized in that: The method further comprises: The ranking of the host and the number of first virtual resources that the host is still allowed to receive are displayed on the virtual resource panel.

16. The resource sending method according to claim 12, characterized in that: The method further comprises: Display a live broadcast room list, wherein the live broadcast room list includes live broadcast covers of multiple live broadcast rooms; Displaying the top information on the live broadcast cover of the target live broadcast room, wherein the top information is used to indicate that the anchor of the target live broadcast room is at the top of the list in the current activity cycle or at the top of the list in the previous activity cycle; In response to a triggering operation on a live broadcast cover corresponding to the live broadcast interface, the live broadcast interface is displayed.

17. The resource sending method according to claim 12, characterized in that: The method further comprises: Displaying at least one of virtual resource package information and task completion status of the participating target activity on the live broadcast interface, wherein the virtual resource package information is used to indicate a triggering condition for distributing the virtual resource package to the audience; Displaying target activity traffic diversion information in the comment area of ​​the live broadcast interface, wherein the target activity traffic diversion information is used to guide viewers to pay attention to the target activity; Displaying target activity stickers on the live broadcast interface, wherein the target activity stickers are used to guide viewers to pay attention to the target activity.

18. The resource sending method according to claim 12, characterized in that: The method further comprises: If the target activity of the type in which the anchor participates is a first type of target activity, in response to an entry operation on a resource sending interface of the first type of target activity, the resource sending interface is displayed, and at least one of a second resource sending control and a number of times the anchor has been at the top of the list is displayed on the resource sending interface, wherein the second resource sending control is used to send out the first virtual resource; Among them, the first type of target activity is used to select the anchors who rank first on the list the most.

19. The resource sending method according to claim 12, characterized in that: The method further comprises: Displaying the ranking information of the anchor on a ranking pop-up window, wherein the ranking pop-up window is used to display the rankings of multiple anchors; In response to a triggering operation on the ranking information, a ranking interface of the anchor is displayed, the ranking interface displays a historical ranking record of the anchor, and if the anchor has not participated in the second type of target activity, a participation reminder control is displayed on the ranking interface; In response to a triggering operation on the participation reminder control, a comment input area is displayed, and participation reminder information is filled in the comment input area, where the participation reminder information is used to remind the anchor to participate in the second type of target activity; In response to a confirmation operation on the participation reminder information, displaying the participation reminder information in a comment area of ​​the live broadcast interface; Among them, the second type of target activity is used to challenge the host's personal ranking.

20. The resource sending method according to claim 12, characterized in that: The method further comprises: If the target activity of the type in which the anchor participates is a target activity of the third type, in response to an operation of entering a resource sending interface of the target activity of the third type, the resource sending interface is displayed, and at least one of a third resource sending control, rankings of multiple days within a preset number of days, completion of the ranking maintenance task, and reward prompt information is displayed on the resource sending interface, wherein the third resource sending control is used to send out the first virtual resource, and the reward prompt information is used to indicate a reward that can be obtained by completing the ranking maintenance task; Among them, the third type of target activity is used to select anchors who complete the ranking maintenance task within the preset number of days, and the ranking maintenance task indicates that the ranking is less than or equal to the preset ranking.

21. An activity participation device, characterized in that: The device comprises: An interface display unit is configured to display an entry control of a target activity on the live broadcast interface of the anchor, wherein the target activity is used to rank the participants based on the number of first virtual resources received by the participants during the target activity, the first virtual resources are used to generate a popularity value, and the number of the first virtual resources received by the participants is used to indicate the popularity of the participants; An activity display unit is configured to display a plurality of types of target activities in response to a trigger operation on the portal control, wherein the plurality of types of target activities have different admission thresholds for the amount of turnover corresponding to the plurality of types of target activities, and the amount of turnover is used to indicate the amount of the second virtual resource received by the anchor; The interface display unit is further configured to, in response to a selection operation of any type of target activity, display a participation interface of any type of target activity in response to the streamer's traffic volume meeting an admission threshold of the traffic volume corresponding to the any type of target activity, wherein the participation interface displays a participation control; A participation unit, configured to participate in any type of target activity in response to a triggering operation on the participation control; The information display unit is configured to display target activity diversion information in the comment area of ​​the live broadcast interface in response to detecting any viewer entering the live broadcast room of the anchor, wherein the target activity diversion information is used to guide the viewer to pay attention to the target activity and encourage the viewer to donate the first virtual resource to the anchor.

22. A resource sending device, characterized in that: The device comprises: an interface display unit, configured to display, on the live broadcast interface of the anchor, a first resource sending control of a target activity, a target activity of the type in which the anchor participates, and a ranking of the anchor in the target activity, wherein the target activity is used to rank the participant based on the number of first virtual resources received by the participant during the target activity, the target activity of the type in which the anchor participates is a target activity of multiple types of target activities that is satisfied by the anchor's turnover, the multiple types of target activities have different entry thresholds for turnover, the turnover is used to indicate the number of second virtual resources received by the anchor, the first virtual resource is used to generate a popularity value, and the number of the first virtual resource received by the participant is used to indicate the popularity of the participant; a panel display unit, configured to display a virtual resource panel in response to a triggering operation on the first resource sending control, wherein the virtual resource panel displays a plurality of virtual resources; a sending unit, configured to send out the first virtual resource in response to a selection operation on the first virtual resource in the virtual resource panel, so as to update the ranking of the anchor in the target activity; The interface display unit is also configured to display a quick send control of the first virtual resource on the live broadcast interface in response to recognizing keywords related to the target activity from the host's voice content, and to display dynamic special effects of the quick send control.

23. A terminal, characterized in that: include: processor; a memory for storing instructions executable by the processor; The processor is configured to execute the instructions to implement the activity participation method according to any one of claims 1 to 11 or the resource sending method according to any one of claims 12 to 20.

24. A computer-readable storage medium, when instructions in the computer-readable storage medium are executed by a processor of a terminal, the terminal is enabled to execute the activity participation method described in any one of claims 1-11 or the resource sending method described in any one of claims 12-20.

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