Live broadcast interaction method and device, computing equipment, storage medium and computer program product

Abstract

The embodiment of the invention provides a live broadcast interaction method and device, computing equipment, a storage medium and a computer program product. The live broadcast interaction method comprises the following steps: displaying object information and a page switching control of a target object in an object content page for displaying the target object; and in response to a trigger operation of the target user on the page switching control, switching from the object content page to the live broadcast room page, and adding object information displayed in the object content page to the live broadcast room page. Therefore, the pertinence of live broadcast and the interactivity between users are enhanced, the target user does not need to input the object information additionally, the interaction efficiency is improved, and the user experience is improved.

Description

Technical Field

[0001] The embodiments of this specification relate to the field of live broadcast technology, and in particular to a live broadcast interaction method, apparatus, computing device, storage medium, and computer program product. Background Art

[0002] With the development of live broadcast technology, more and more content application platforms have added live broadcast functions, which can directly switch from the object content page of an object to the live broadcast room page, effectively improving the efficiency of entering the live broadcast room and screening out users who are interested in the object to interact in the live broadcast room.

[0003] Currently, when switching from the object content page to the live broadcast room page, the anchor may broadcast multiple objects live. If the user needs to interact with the anchor about the target object, the user needs to enter the object information of the target object, such as product number, product logo, product features, etc.

[0004] However, if the user inputs the object information, it will cause inconvenience to the interaction between the user and the anchor, and reduce the interaction efficiency. If the user does not input the object information, the anchor cannot accurately understand the target object that the user is interested in, and thus cannot provide targeted live broadcast services, which reduces the live broadcast effect. Therefore, there is an urgent need for a live broadcast interaction method with excellent live broadcast effect and high interaction efficiency. Summary of the invention

[0005] In view of this, an embodiment of this specification provides a live broadcast interaction method. One or more embodiments of this specification also relate to another live broadcast interaction method, a live broadcast interaction device, another live broadcast interaction device, a computing device, a computer-readable storage medium, and a computer program product to solve the technical defects existing in the prior art.

[0006] According to a first aspect of an embodiment of this specification, a live broadcast interaction method is provided, which is applied to a user terminal and includes:

[0007] Displaying object information and page switching controls of the target object in an object content page showing the target object;

[0008] In response to the target user's triggering operation on the page switching control, the object content page is switched to the live broadcast room page, and the object information displayed in the object content page is added to the live broadcast room page.

[0009] According to a second aspect of the embodiments of this specification, a live broadcast interaction method is provided, which is applied to a host end and includes:

[0010] In response to the host's triggering operation on the object information of the target object in the live broadcast room page, the live broadcast room page is switched to the object content page displaying the target object, wherein the live broadcast room page is switched from the object content page in response to the target user's triggering operation on the page switching control displayed in the object content page, and the object information of the target object is displayed in the object content page.

[0011] According to a third aspect of the embodiments of this specification, a live broadcast interaction device is provided, which is applied to a user terminal and includes:

[0012] A first display module is configured to display object information and a page switching control of a target object in an object content page showing the target object;

[0013] The first switching module is configured to switch from the object content page to the live broadcast room page in response to a trigger operation of a page switching control by a target user, and add the object information displayed in the object content page to the live broadcast room page.

[0014] According to a fourth aspect of the embodiments of this specification, a live broadcast interaction device is provided, which is applied to a host end and includes:

[0015] The second switching module is configured to switch from the live broadcast room page to the object content page displaying the target object in response to the host's triggering operation on the object information of the target object in the live broadcast room page, wherein the live broadcast room page is switched from the object content page in response to the target user's triggering operation on the page switching control displayed in the object content page, and the object information of the target object is displayed in the object content page.

[0016] According to a fifth aspect of an embodiment of this specification, a computing device is provided, including:

[0017] Memory and processor;

[0018] The memory is used to store computer programs / instructions, and the processor is used to execute the computer programs / instructions. When the computer programs / instructions are executed by the processor, the steps of the above method are implemented.

[0019] According to a sixth aspect of the embodiments of this specification, a computer-readable storage medium is provided, which stores a computer program / instruction, and the steps of the above method are implemented when the computer program / instruction is executed by a processor.

[0020] According to a seventh aspect of the embodiments of this specification, a computer program product is provided, comprising a computer program / instruction, which implements the steps of the above method when executed by a processor.

[0021] In one embodiment of the present specification, on the user side, in response to the target user triggering an operation of a page switching control in an object content page displaying a target object, after switching from the object content page to the live broadcast room page, the object information of the target object in the object content page is automatically added, so that the anchor can directly and accurately understand the object information of the target object that the target user is interested in, and then provide live broadcast services, thereby enhancing the targetedness of the live broadcast and the interactivity between users, without the target user having to input object information separately, thereby improving the interaction efficiency and thus improving the user experience. BRIEF DESCRIPTION OF THE DRAWINGS

[0022] Figure 1 It is a structural diagram of a content application platform provided by an embodiment of this specification;

[0023] Figure 2 is a flow chart of a live broadcast interaction method provided by an embodiment of this specification;

[0024] Figure 3 This is a front-end schematic diagram of an object content page of a user terminal provided by an embodiment of this specification;

[0025] Figure 4 This is a front-end schematic diagram of a live broadcast room page of a user terminal provided by an embodiment of this specification;

[0026] Figure 5 This is a front-end schematic diagram of another user-side live broadcast room page provided by an embodiment of this specification;

[0027] Figure 6 is a flow chart of another live interactive method provided by an embodiment of this specification;

[0028] Figure 7 This is a front-end schematic diagram of a live broadcast room page of an anchor terminal provided by an embodiment of this specification;

[0029] Figure 8 This is a front-end schematic diagram of an object content page of a host terminal provided by an embodiment of this specification;

[0030] Fig. 9 It is a process flow chart of a live broadcast interaction method applied to product notes and product live broadcast rooms provided by an embodiment of this specification;

[0031] Fig.10 It is a front-end schematic diagram of a live broadcast interaction method applied to a product note and a product live broadcast room provided by an embodiment of this specification;

[0032] Fig.11 It is a structural diagram of a live broadcast interactive device provided by an embodiment of this specification;

[0033] Fig.12 It is a structural diagram of another live interactive device provided by an embodiment of this specification;

[0034] Fig.13 It is a structural block diagram of a computing device provided by an embodiment of this specification. DETAILED DESCRIPTION

[0035] Many specific details are described in the following description to facilitate a full understanding of this specification. However, this specification can be implemented in many other ways than those described herein, and those skilled in the art can make similar generalizations without violating the connotation of this specification, so this specification is not limited to the specific implementation disclosed below.

[0036] The terms used in one or more embodiments of the present invention are only for the purpose of describing specific embodiments, and are not intended to limit one or more embodiments of the present invention. The singular forms of "a", "said" and "the" used in one or more embodiments of the present invention are also intended to include plural forms, unless the context clearly indicates other meanings. It should also be understood that the term "and / or" used in one or more embodiments of the present invention refers to and includes any or all possible combinations of one or more associated listed items.

[0037] It should be understood that, although the terms first, second, etc. may be used to describe various information in one or more embodiments of the present invention, these information should not be limited to these terms. These terms are only used to distinguish the same type of information from each other. For example, without departing from the scope of one or more embodiments of the present invention, the first may also be referred to as the second, and similarly, the second may also be referred to as the first. Depending on the context, the word "if" as used herein may be interpreted as "at the time of" or "when" or "in response to determining".

[0038] In addition, it should be noted that the data involved in one or more embodiments of the present invention are information and data authorized by the user or fully authorized by all parties, and the statistics, use and processing of the relevant data need to comply with the relevant laws, regulations and standards of the relevant countries and regions, and provide corresponding operation entrances for users to choose to authorize or refuse.

[0039] First, the terms involved in one or more embodiments of this specification are explained.

[0040] Page Metadata: refers to the data used in the page code to describe the page information, which is used to help understand the content, structure and context of the page. These metadata are transmitted through HTML <meta> The tag is embedded into the page.

[0041] In this specification, a live broadcast interaction method is provided. This specification also involves another live broadcast interaction method, a live broadcast interaction device, another live broadcast interaction device, a computing device, a computer-readable storage medium and a computer program product, which are described in detail one by one in the following embodiments.

[0042] The live interactive method provided in one embodiment of this specification is applied to a content application platform. The content application platform can refer to Figure 1 , Figure 1 A schematic diagram of the structure of a content application platform provided by an embodiment of this specification is shown:

[0043] The content application platform may include a host terminal 101, a user terminal 102, and a live broadcast server 103. The host terminal 101 and the user terminal 102 may be devices including both receiving and transmitting hardware, that is, devices having receiving and transmitting hardware capable of performing two-way communication on a two-way communication link. The host terminal 101, the user terminal 102, and the live broadcast server 103 may perform two-way communication via a network.

[0044] Optionally, the content application platform is an application platform that integrates multiple contents, and provides users with rich and diverse multimedia contents, including but not limited to live broadcast, on-demand video, audio, graphic information, social interaction, etc. The content application platform usually includes one or more application interfaces, allowing users to access and consume various types of multimedia contents.

[0045] Optionally, the anchor terminal 101 is a terminal device for creating and sending live content, and can be any type of stationary or mobile computing device, including a mobile computer or mobile computing device (e.g., a tablet computer, a personal digital assistant, a laptop computer, a content-oriented computer, a netbook, etc.), a mobile phone (e.g., a smart phone), a wearable computing device (e.g., a smart watch, smart glasses, etc.) or other types of mobile devices, or a stationary computing device such as a desktop computer or a personal computer (PC).

[0046] Optionally, the user end 102 is a terminal device for receiving and viewing live content, and can be any type of stationary or mobile computing device, including a mobile computer or mobile computing device (e.g., a tablet computer, a personal digital assistant, a laptop computer, a content-oriented computer, a netbook, etc.), a mobile phone (e.g., a smart phone), a wearable computing device (e.g., a smart watch, smart glasses, etc.) or other types of mobile devices, or a stationary computing device such as a desktop computer or a personal computer.

[0047] Optionally, the live streaming server 103 is a server responsible for processing the reception, storage, transcoding, and distribution of the live streaming stream, and may be an independent server, or a server network or server cluster composed of servers, including but not limited to a computer, a network host, a single network server, a plurality of network server sets, or a cloud server composed of a plurality of servers. The cloud server is composed of a large number of computers or network servers based on cloud computing.

[0048] See also Figure 2 , Figure 2 A flowchart of a live interactive method provided by an embodiment of the present specification is shown. The method is applied to a user terminal and includes the following specific steps:

[0049] Step 202: Displaying the object information and page switching controls of the target object in the object content page showing the target object.

[0050] The target object is a specific entity object displayed in the object content page, which can be a commodity, tourist attraction, artwork, knowledge content, etc., which is an entity object that the user is interested in. For example, on the note content application platform, a fashion product of a fashion brand, or a tourist attraction.

[0051] The object information of the target object is the identification information related to the target object in the object content page, which is used to identify and describe the target object. The object information of the target object enables the anchor end to clearly identify the target object that the user is interested in. The object information of the target object includes, but is not limited to: the page link of the object content page, the title tag of the object content page, the description text, pictures, videos, prices and reviews of the target object. For example, the page link is "https: / / www.example.com / summer-dress-12345". For another example, the title tag or description text of the object content page is "A certain star|Pos e free and elegant throughout the summer#Gently into summer#A certain fashion brand spring and summer fashion show#A certain fashion brand gently into summer". For another example, the image is the URL "https: / / www.example.com / images / dress-12345-front.jpg", which is displayed in the image format in the information display area. For another example, the video is the URL "https: / / www.example.com / videos / dress-12345-in-action.mp4", which is displayed in the video format in the information display area. Another example is the price "Original price: 99.99, current price: 79.99 (limited time offer)". Another example is the review "User A: ★★★★★ I like this skirt very much! The fabric is comfortable and the style is fashionable. User B: ★★★☆☆ The skirt is nice, but a little big for me."

[0052] The object content page is a content page that displays the target object on the content application platform. The object content page includes page switching controls and object information of the target object. For example, the note content application platform displays a product note page of a fashion brand's fashion products. The note page includes photos of the fashion products and description text of the fashion products, "A certain star | poses freely and elegantly throughout the summer #gently into summer #a fashion brand's spring and summer fashion show #a fashion brand's gentle entry into summer". For another example, the note content application platform displays a travel note page of a tourist attraction. The note page includes photos, videos and evaluation text of the tourist attraction, "Magnificent sunrise, clear lakes and green forests, delicious food to be tasted, a spiritual journey".

[0053] The page switching control is a page element in the object content page that is used to switch from the object content page to the live broadcast room page, including but not limited to: buttons, links, and icons. For example, a page switching button in a product note page, a link to a product live broadcast room, or an avatar icon of the merchant who published the product note. Another example is a page switching button in a travel note page, a link to the live broadcast room of a travel anchor who published the travel note, or an avatar icon of the travel anchor.

[0054] For example, Figure 3 A front-end schematic diagram of an object content page of a user terminal provided by an embodiment of this specification is shown, see Figure 3 :

[0055] The content application platform is a note content platform, and the object content page 300 includes a page switching control 302. The object content page 300 is the content page of the product note. The content page of the product note displays a fashion product note, including an image of a celebrity wearing fashion and a fashion description text "A celebrity|Free and elegant poses throughout the summer#Gently into summer#A fashion brand spring and summer fashion show#A fashion brand gently into summer", and the merchant who published the fashion product note is a fashion brand. The page switching control 302 is the merchant's merchant avatar icon. The product avatar icon flashes and is marked with "live broadcast". Users can follow the fashion brand by clicking the follow button. The note content page includes a close barrage button, a barrage input box, a like button, a favorite button, and a comment button.

[0056] The object information and page switching controls of the target object are displayed in the object content page showing the target object, which provides control support for subsequent completion of page switching and information support for subsequent addition of object information.

[0057] Step 204: In response to the target user's triggering operation on the page switching control, switch from the object content page to the live broadcast room page, and add the object information displayed in the object content page to the live broadcast room page.

[0058] The target user is a user who logs in and uses the user end of the content application platform. The target user browses the target content page on the content application platform, watches the live broadcast on the live broadcast room page, and performs interactive operations on the live broadcast room page. For example, a user YYY logs in to a note content application platform on the user end.

[0059] The live broadcast room page is a page for displaying live broadcast content on the content application platform. The anchor provides live broadcast content of at least one object on the live broadcast room page. Users watch live broadcasts and interact with the anchor in real time on the live broadcast room page. The live broadcast room page includes information input controls and information display areas. For example, a merchant who publishes product notes as an anchor, starts live broadcast on the content application platform, creates a corresponding product live broadcast room to provide live broadcast content of at least one product. For example, a travel anchor who publishes travel notes, starts live broadcast on the content application platform, and creates a corresponding live broadcast room to provide live broadcast content of at least one tourist attraction.

[0060] The target user's triggering operation on the page switching control includes, but is not limited to: click operation, long press operation, slide operation, drag operation and gesture operation. For example, the target user clicks the page switching button on the product note page, the link to the product live broadcast room, or the avatar icon of the merchant who posted the product note to switch from the product note page to the merchant live broadcast room.

[0061] One optional way to add the object information displayed in the object content page to the live broadcast room page is to add the object information displayed in the object content page to the interactive information of the live broadcast room page. For example, when the target user asks questions or leaves a message to the anchor, the relevant information of the target object is automatically attached, such as a page link, description text, etc. Another optional way is to add the object information displayed in the object content page to the information display area of ​​the live broadcast room page. For example, after the target user enters the live broadcast room, the key information of the target object, such as pictures, videos, descriptions, etc., is directly displayed in the information display area of ​​the live broadcast room. Another optional way is to add the object information displayed in the object content page to the live broadcast room page in the form of a floating window or a pop-up window. For example, when the target user enters the live broadcast room through the page switching control, the system can display the information of the target object in the form of a floating window or a pop-up window, which is not limited here.

[0062] Optionally, the object content page and the live broadcast room page can be displayed to the target user and the anchor end respectively in a specific style, or can be displayed to the anchor end in the same style, which is not limited here.

[0063] In an embodiment of the present specification, on the user side, in response to the target user triggering an operation of a page switching control in an object content page displaying a target object, after switching from the object content page to the live broadcast room page, the object information of the target object in the object content page is automatically added, so that the anchor can directly and accurately understand the object information of the target object that the target user is interested in, and then provide live broadcast services, thereby enhancing the targetedness of the live broadcast and the interactivity between users. There is no need for the target user to input object information separately, which improves the interaction efficiency and thus improves the user experience.

[0064] In an optional embodiment of the present specification, the live broadcast room page includes an information input control and an information display area;

[0065] In step 204, the object information displayed in the object content page is added to the live broadcast room page, including the following specific steps:

[0066] Obtain the interactive information entered by the target user in the information input control;

[0067] The object information displayed in the object content page is added to the interaction information to generate target interaction information, and the target interaction information is displayed in the information display area.

[0068] Information input controls are page elements used to input interactive information in the live broadcast room page, including but not limited to: text input box, send button, text input keyboard, emoticon input control, image import control, image shooting control, video import control, video shooting control, voice call control, gift sending control, follow live broadcast room control, voting initiation control, screen sharing control and collection product control. For example, the target user enters interactive text in the text input box through the text input keyboard. For another example, the target user clicks the emoticon input button and selects an emoticon to enter an interactive emoticon. For another example, the target user clicks the image import button and selects an image to enter an interactive image. For another example, the target user clicks the image shooting button and shoots an image to enter an interactive image. For another example, the target user clicks the video import button and selects a video to enter an interactive video. For another example, the target user clicks the video shooting button and shoots a video to enter an interactive video.

[0069] The information display area is an area in the live broadcast room page used to display the interactive information between the user and the anchor, which can be a scrolling interactive information window. Optionally, the information display area is updated in real time to display the latest interactive information, and the user can see the interactive information between himself and others, as well as the interactive information of the anchor. For example, the left side of the live broadcast room page includes a chat window, which displays the interactive information of "User YYY: Is this dress available in size M?" and "Anchor: Yes, we have size M in stock."

[0070] Interaction information is information directly input by the target user for interaction with the anchor. Interaction information is used to express the user's questions, interests, feedback or actions, so that the anchor can timely understand the user needs of the target user to complete real-time interaction. Interaction information can be in different modes such as text, image, video and voice, including but not limited to: comment message, voice-initiated notification information, gift sending information, and shopping bag adding information. Among them, the comment message is the comment message entered by the target user in the comment message input box, or the voice-to-text input, for example, "Anchor, is this product still available?". Voice-initiated notification information is the notification information generated by the system after the target user clicks the voice call button, for example, "User YYY requests a voice call.". Gift sending information is the notification information generated by the system after the target user clicks the gift sending button and selects the gift to be sent, for example, "User ZZZ sent a small gift." Adding shopping bag information is the notification information generated by the system after the target user adds a shopping bag to the current live product on the live broadcast room page, for example, "User AAA has added the product to the shopping bag."

[0071] For the interactive information input by the target user in the information input control, see the following examples: For example, the target user types text information in the text input box through the text input keyboard and clicks the send button to obtain the text information. For another example, the target user clicks the emoticon input button to open the emoticon panel, and the user selects an emoticon from it. For another example, the target user clicks the image input button to select a picture from the user's gallery. For another example, the target user clicks the image capture button to use the user's camera to take a photo instantly. For another example, the target user clicks the video input button to select a video from the user's gallery. For another example, the target user clicks the video capture button to use the user's camera to take a video instantly. For another example, after the target user clicks the voice call button, the system generates voice initiation notification information. For another example, after the target user clicks the gift sending control and selects a gift to send, the system generates gift sending information. For another example, after the target user clicks the follow live room control, the system generates live room follow information. For another example, after the target user clicks the voting initiation button, the system generates voting initiation information. For another example, the target user clicks on the screen sharing control, and the system generates screen sharing notification information. For another example, the target user clicks on the add shopping bag button, and the system generates add shopping notification information. Target interaction information is object information with target objects added, and information used to interact with the anchor. The target interaction information is used to express the user's questions, interests, feedback or actions on the basis of identifying and describing the target object, so that the anchor can more clearly and accurately understand the user needs of the target user to provide targeted live content. The target interaction information can be information of a single modality or information of multiple modalities, which is not limited here. For example, the interaction information is "Anchor, is this product still available?", the object information of the target object is the page link of the object content page "https: / / www.example.com / summer-dress-12345", and the target interaction information is "Anchor, is this product still available?\n https: / / www.example.com / summer-dress-12345". For another example, the interactive information is “Host, is this product still available?”, and the object information of the target object is the title tag of the object content page “A certain star|The poses are free and elegant throughout the summer#Gently enter summer#A certain fashion brand’s spring and summer fashion show#A certain fashion brand’s gentle summer”, and the target interactive information is “Host, is this product still available?\nA certain star|The poses are free and elegant throughout the summer#Gently enter summer#A certain fashion brand’s spring and summer fashion show#A certain fashion brand’s gentle summer”.

[0072] In the embodiment of the present specification, the interactive information input by the target user in the information input control is not directly displayed in the information display area of ​​the live broadcast room page, and the object information of the target object needs to be added later.

[0073] exist Figure 3 In the example, the target user clicks the page switching control of the merchant avatar icon to switch from the content page of the product note to the merchant live broadcast room page of the fashion brand for display, such as Figure 4 shown.

[0074] Figure 4 A front-end schematic diagram of a live broadcast room page of a user terminal provided by an embodiment of this specification is shown:

[0075] The live broadcast room page 400 is a product live broadcast room page, and the live broadcast room page 400 includes an information input control 402 and an information display area 404. The product live broadcast room page displays the live broadcast content provided by a fashion brand merchant, and a fashion product is being live broadcast. The product live broadcast room page displays the merchant avatar icon of the fashion brand merchant, the product avatar icon flashes and is marked with "live broadcast", and displays the live broadcast popularity of "230,000 people have watched, 13,000 heat", and also displays the second place in the brand list and summer vacation partner information. Users can follow the fashion brand by clicking the follow button, and can also exit the live broadcast room page by clicking the exit button. The information input control 402 displays a comment message input box, a voice call button, a gift button, and a shopping bag button. In the information display area 404, multiple interactive messages "XXX follows the anchor", "Anchor: My offline store is located at..." and "XXX please explain product No. 5", as well as an interactive guide control 406.

[0076] It should be noted that the above Figure 3 and Figure 4 As an example, the styles of the object content page and the live broadcast room page in the embodiments of this specification are not limited.

[0077] For example, the target user is Figure 4 Enter the interactive message "Is this skirt of a certain celebrity for sale in the live broadcast room?" in the comment message input box.

[0078] Optionally, before step 206, the following specific steps are also included:

[0079] Get the object information of the target object from the metadata of the object content page.

[0080] Optionally, displaying the target interaction information in the information display area includes the following specific steps:

[0081] Display the target interaction information in the information display area according to the target style. Among them, the target style can be determined according to the object information. For example, if the object information of the target object is a video, the target style can be to automatically embed a small playable video preview window in the information display area, with a text description of the interaction information attached beside it. The target style is "User XXX shared a video titled 'Summer Beach Party'". Another example is that if the object information of the target object is descriptive text, an image, and a price, the target style can be to display the descriptive text, small picture, and price of the product. The target style is "User YYY asked: Is there still any stock of this watch? (with small picture and price information of the product attached)". The target style can also be determined according to the interaction information. For example, if the interaction information is a comment message, the target style can use a question mark icon and a prominent blue font to emphasize that this is a comment message, facilitating quick identification by the anchor. Another example is that if the interaction information is a gift, the target style can use a heart icon and a warm-toned font to create an atmosphere. The target style can also be preset. For example, for all text information, it can be preset to a unified gray font, left-aligned, with the username and sending time displayed above each target interaction information. Another example is that for all image or video interaction information, it can be preset to the form of a thumbnail, which can be clicked to enlarge and view or play, and the username and sending time are displayed in the lower right corner of the thumbnail.

[0082] Exemplarily, obtain the product information of a certain star's upper-body fashion from the metadata of the object content page 300 of Figure 3 : the page link and title label of the object content page, and add the page link and title label to the comment message input box of the target user in Figure 4 where the interaction information "Is this dress of a certain star available for sale in the live broadcast room?" is entered, generate the target interaction information "Anchor, is there still any stock of this product?\nA certain star|Pose freely and gracefully throughout the summer #Gently Entering Summer# Spring-Summer Fashion Show of a Certain Fashion Brand# A Certain Fashion Brand Gently Enters Summer", and display this target interaction information in the information display area 404 of Figure 4 , and specific details can be referred to the subsequent Figure 7 description.

[0083] In an embodiment of the present specification, on the user side, in response to the target user triggering an operation on a page switch control in a currently displayed object content page, after switching from the object content page to the live broadcast room page, the object information of the target object in the object content page is automatically added based on the interaction information input by the target user in the information input control to generate target interaction information, and the target interaction information is displayed in the information display area, so that the anchor can more directly and accurately understand the object information of the target object that the target user is interested in through the target interaction information, and then provide live broadcast services, further enhancing the targetedness of the live broadcast and the interactivity between users, without the need for the target user to input object information separately, thereby improving the interaction efficiency and thus improving the user experience.

[0084] Since the target user may not be familiar with the interaction method when entering the live broadcast room for the first time, an optional embodiment is to display an interaction guide control on the live broadcast room page to guide the target user to interact with the anchor more actively.

[0085] In an optional embodiment of the present specification, before obtaining the interactive information input by the target user in the information input control, the following specific steps are also included:

[0086] Display interactive guidance controls in the information display area;

[0087] In response to the target user's triggering operation on the interactive guide control, an information input control is pulled up on the live broadcast room page.

[0088] Interactive guidance controls are page elements in the live broadcast room page that are used to guide users to interact with the anchor in real time. Interactive guidance controls include but are not limited to: guidance bubbles, guidance message windows, guidance buttons, guidance icons, and guidance animations. They are used to guide target users to quickly understand how to interact with the anchor, such as how to send messages, how to send gifts, how to participate in voting, or how to purchase goods. Interactive guidance controls can dynamically adjust their frequency of occurrence, content, and style, and optimize according to user behavior and feedback to ensure targeted guidance.

[0089] Optionally, the interaction guide control displays page information of the object content page.

[0090] Correspondingly, before the interactive guidance control is displayed in the information display area, the following specific steps are also included:

[0091] The page information of the object content page is obtained from the metadata of the object content page, and the interactive guide control is generated based on the page information of the object content page.

[0092] The page information of the object content page is the metadata information associated with the object content page. The page information is used to describe the basic attributes and content of the object content page in the live broadcast room page, and represents the path source of the target user to enter the live broadcast room page. The page information includes but is not limited to: page link, page title and page cover image.

[0093] In an optional embodiment of the present specification, the interactive guide control displays page information of the object content page, and the page information includes at least one of a page title and a page cover image.

[0094] The page title summarizes the characteristics of the target object in the object content page, making it easier for users to identify and remember. For example, the page title "A certain star | The poses are free and elegant throughout the summer" refers to a special page about the star's summer outfits or lifestyles, emphasizing the free and elegant style.

[0095] The page cover image reflects the visual characteristics of the target object in the object content page. It is usually a carefully selected image that can attract the user's attention and convey the appearance characteristics of the target object in the object content page. For example, a picture of a celebrity wearing fashion.

[0096] For example, continuing the above Figure 4 For example, Figure 4 As shown:

[0097] The interactive guide control 406 is a guide bubble, whose main title is "the note just viewed", the subtitle is the page title of the content page of the product note "a certain star | free and elegant poses throughout the summer", the picture is the page cover picture, and it also comes with a "go to inquire" function control and a close button.

[0098] In the embodiments of the present specification, by displaying at least one of the page title and page cover image of the object content page in the interactive guide control, the target user can be effectively reminded of the path source of entering the live broadcast room page, thereby improving the targeted nature of the interaction, providing rich content of the title and image, improving the visual perception, enhancing the target user's willingness to participate in the interaction, and improving the user experience.

[0099] The triggering operation of the target user on the interactive guidance control includes but is not limited to: click operation, long press operation, slide operation, drag operation and gesture operation. Figure 4 The target user in clicks the "Go to Inquiry" function button in the interactive guidance control 406.

[0100] For example, continuing the above Figure 3 and Figure 4 For example, Figure 5 A front-end schematic diagram of another user-side live broadcast room page provided by an embodiment of this specification is shown:

[0101] In the live broadcast room page 500, in response to the target user's Figure 4 By clicking the function button "Go to Inquiry" in the interactive guide control 406, the information input control 502 at the bottom is pulled up for display, including a text input box, a send button, a text input keyboard, an emoticon input button, a voice input button and an input method switching button.

[0102] In the embodiment of the present specification, an interaction guide control is displayed in the information display area. In response to the target user's triggering operation on the interaction guide control, an information input control is pulled up on the live broadcast room page to guide the target user to interact with the anchor more actively, thereby enhancing the interactivity with the user and improving the user experience.

[0103] Taking into account that the interaction guide control is displayed on the live broadcast room page, after the information input control is pulled up to display, the user may enter interaction information that is not related to the target object in the information input control, resulting in the effect that the object information and the interaction information are separated in the generated target interaction information. An optional embodiment is to display the object information of the target object on the interaction guide control displayed on the live broadcast room page, which can guide the target user to more accurately understand the target object and interact more effectively with the anchor.

[0104] In an optional embodiment of the present specification, in response to the target user's triggering operation on the interactive guide control, after pulling out the display information input control on the live broadcast room page, the following specific steps are also included:

[0105] Displaying object information of a target object on an information input control;

[0106] Correspondingly, obtaining the interactive information input by the target user in the information input control includes the following specific steps:

[0107] Get the interactive information corresponding to the object information entered by the target user in the information input control.

[0108] The object information of the target object is displayed on the information input control. One optional implementation method is: pre-fill the object information of the target object in the information input box of the information input control. Another optional implementation method is: display an information prompt panel next to or below the information input box of the information input control to display the object information of the target object. Another optional implementation method is: display a checkable option for the object information of the target object next to or below the information input box of the information input control to display the object information of the target object. There is no limitation here.

[0109] For example, continuing the above Figure 5 For example, Figure 5 As shown:

[0110] After the information input control 502 at the bottom is pulled up for display, an information prompt panel is displayed below the text input box, showing the object information of the target object "mentioned note of a certain star | free and elegant pose throughout the summer".

[0111] In the embodiments of the present specification, the object information of the target object is displayed on the information input control, and the target user is guided to input more accurate interaction information corresponding to the object information in the information input control, so as to interact more effectively with the anchor, thereby further enhancing the targetedness of the live broadcast and the interactivity between users, further improving the interaction efficiency, and further improving the user experience.

[0112] Taking into account that after the interactive guidance control is displayed on the live broadcast room page, the target user may not need guidance. For example, for old users who often watch the live broadcast room, it may also interfere with the target user's normal viewing of the live content. An optional embodiment is to respond to the target user's closing operation of the interactive guidance control, and close the display of the interactive guidance control on the live broadcast room page to reduce unnecessary interference and more flexibly guide the target user to interact with the anchor more actively.

[0113] In an optional embodiment of the present specification, after the interactive guidance control is displayed in the information display area, the following specific steps are also included:

[0114] In response to the target user's closing operation on the interactive guide control, the interactive guide control is closed on the live broadcast room page.

[0115] The target user's closing operations on the interactive guidance control include but are not limited to: click operation, long press operation, slide operation, drag operation and gesture operation.

[0116] For example, continuing the above Figure 4 For example, Figure 4 As shown:

[0117] The interactive guide control 406 is a guide bubble with a close button attached thereto. The target user clicks the close button to close the interactive guide control 406 in the live broadcast room page 400.

[0118] In the embodiment of the present specification, in response to a closing operation on the interaction guide control, the display of the interaction guide control is closed, so as to more flexibly guide the target user to more actively interact with the anchor, thereby improving the user experience.

[0119] In an optional embodiment of the present specification, the object information of the target object includes a page link of the object content page.

[0120] The page link of the object content page is the page network link of the object content page on the content application platform, which can be a URL address, pointing to the complete web page of the object content or the page within the application. It is used for the host side or other users to trigger an operation on the target interaction information and jump from the live room page to the object content page, so as to further view the target object. It can be a clickable link in the front end. Its form can be the page title of the object content page, or the description text of the target object, or even the watermark link of the image or video of the target object. When the user clicks on these links or images, they can directly jump to the object content page. For example, the page link included in the target interaction information is displayed as "A certain star|The poses throughout the summer are free and elegant#Gently enter summer#The spring and summer fashion show of a certain fashion brand#A certain fashion brand gently enters summer [link]", where "[link]" can be a highlighted text, and clicking it will directly jump to the detail page of the product. Or, the page link can be embedded under the image of the target object. When the user clicks on the image, they can also jump to the corresponding object content page.

[0121] Exemplarily, continuing with the above Figure 3 and Figure 4 example:

[0122] Add the page link and title label of the content page of the product note to the comment message input box where the target user enters the interaction information "Is this dress of a certain star sold in the live room?" in Figure 4 to generate the target interaction information "Host, is this product still in stock?\nA certain star|The poses throughout the summer are free and elegant#Gently enter summer#The spring and summer fashion show of a certain fashion brand#A certain fashion brand gently enters summer", and display this target interaction information in the information display area 404 of Figure 4 . The host side or other users trigger an operation on the target interaction information and jump from the live room page to the object content page. For specific details, please refer to the subsequent Figure 7 and Figure 8 description.

[0123] In the embodiments of this specification, the page link of the object content page facilitates the host and other users to directly access the object content page, more directly, accurately, and comprehensively understand the object information of the target object that the target user is interested in, and then provide live broadcast services and promote the target object, enhancing the pertinence of the live broadcast and the interactivity between users, improving the interaction efficiency, enhancing the sense of participation of other users, and improving the user experience.

[0124] See Figure 6 , Figure 6 which shows the flowchart of another live broadcast interaction method provided by an embodiment of this specification. This method is applied to the host side and includes the following specific steps:

[0125] Step 602: In response to the host's triggering operation on the object information of the target object in the live broadcast room page, switch from the live broadcast room page to the object content page displaying the target object, wherein the live broadcast room page is switched from the object content page in response to the target user's triggering operation on the page switching control displayed in the object content page, and the object information of the target object is displayed in the object content page.

[0126] The anchor is a user who logs in and uses the anchor side of the content application platform. The anchor can also browse the target content page on the content application platform, provide live content on the live broadcast page, and perform interactive operations on the live broadcast page. For example, a business anchor logs in to a note content application platform on the anchor side.

[0127] The host's triggering operations on the object information of the target object in the live broadcast room page include but are not limited to: click operation, long press operation, sliding operation, drag operation and gesture operation. For example, when the host clicks on the description text of the fashion product in the product live broadcast room page "A certain star|The whole summer pose is free and elegant#Gently into summer#A certain fashion brand spring and summer fashion show#A certain fashion brand gently into summer", it switches from the merchant's live broadcast room to the product note page.

[0128] In an optional embodiment of the present specification, object information is displayed in the information display area of ​​the live broadcast room page in a manner of adding to interactive information to generate target interactive information, and the interactive information is input by the target user in the information input control.

[0129] Optionally, the object content page and the live broadcast room page can be displayed to the target user and the anchor end respectively in a specific style, or can be displayed to the anchor end in the same style, which is not limited here.

[0130] For example, after Figure 3 - Figure 5 The processing on the user side is displayed on the live broadcast room page on the anchor side as follows Figure 7 As shown, Figure 7 A front-end schematic diagram of a live broadcast room page of an anchor terminal provided by an embodiment of this specification is shown:

[0131] The live broadcast room page 700 is the product live broadcast room page. The information display area of ​​the live broadcast room page 700 displays other interactive information such as "XXX follows the anchor", "Anchor: My offline store is located at..." and "XXX please explain product No. 5", as well as target interactive information such as "YYY Is this skirt of a certain celebrity for sale in the live broadcast room? A certain celebrity | Free and elegant poses throughout the summer."

[0132] exist Figure 7In the example, the anchor clicks on the target interactive information displayed in the information display area, and switches from the merchant live broadcast room page of the fashion brand to the content page of the product note for display, such as Figure 8 As shown:

[0133] Figure 8 A front-end schematic diagram of an object content page of a host terminal provided by an embodiment of this specification is shown:

[0134] The content application platform is a note content platform, and the target content page 800 is a content page of a product note. The anchor can learn that the product that the target user is interested in is the celebrity-worn fashion in the content page.

[0135] It should be noted that the embodiments of this specification are Figure 1 The technical solution of the live interactive method belongs to the same concept, which is a live interactive solution at the anchor end. The details not described in detail in the embodiments of this specification can be referred to above. Figure 1 Description of the technical solution of the live broadcast interaction method.

[0136] In the embodiments of the present specification, on the user side, in response to the target user triggering the page switching control in the object content page displaying the target object, after switching from the object content page to the live broadcast room page, the object information of the target object in the object content page is automatically added; on the anchor side, in response to the anchor triggering the object information of the target object in the live broadcast room page, the live broadcast room page is switched to the object content page displaying the target object, so that the anchor can directly and accurately understand the object information of the target object that the target user is interested in, and then provide live broadcast services, thereby enhancing the targetedness of the live broadcast and the interactivity between users, without the target user having to input object information separately, thereby improving the interaction efficiency and thus improving the user experience.

[0137] Since the host also needs to watch the live broadcast effect of the live broadcast room page, an optional implementation is to use a split-screen display to switch from the live broadcast room page to the object content page display, so that the host can see both the object content page and the live broadcast room page, reducing operational delays and errors and improving the live broadcast effect.

[0138] In an optional embodiment of the present specification, switching from the live broadcast room page to the object content page display in step 602 includes the following specific steps:

[0139] Switch from the live broadcast room page to the object content page, display the object content page in full screen, and display the live broadcast room page in a window.

[0140] One optional way to display the live broadcast room page in a window is to shrink the live broadcast room page to a corner or side of the screen for window display. Another optional way is to use a floating window style, shrink the live broadcast room page to a floating window and place it at any position on the screen for display. There is no limitation here.

[0141] For example, continuing the above Figure 8 Example:

[0142] Figure 8 The object content page includes the object content page displayed in full screen and the live broadcast room page displayed in a window.

[0143] In the embodiments of this specification, a split-screen display method is used to switch from the live broadcast room page to the object content page display, so that the anchor can see both the object content page and the live broadcast room page, reducing operational delays and errors and improving the live broadcast effect.

[0144] In an optional embodiment of the present specification, the object information of the target object includes a page link of the object content page;

[0145] Correspondingly, step 602 includes the following specific steps:

[0146] In response to the host's triggering operation on the page link, the display switches from the live broadcast room page to the object content page.

[0147] The page link of the object content page is a page network link of the object content page on the content application platform, which can be a URL address pointing to a complete web page or a page within the application of the object content. It is used by the anchor or other users to trigger operations on the target interactive information to jump from the live broadcast room page to the object content page, so as to further view the target object. It can be displayed on the front end as a clickable link, which can be in the form of the page title of the object content page, or the description text of the target object, or even a watermark link of the image or video of the target object. Users can jump directly to the object content page by clicking on these links or images.

[0148] The host's triggering operations on page links include but are not limited to: click operations, long press operations, sliding operations, drag operations and gesture operations. For example, the host clicks on the page link of the product note page in the product live broadcast room to switch from the merchant live broadcast room to the product note page.

[0149] For example, continuing the above Figure 7 and Figure 8 Example:

[0150] The information display area of ​​the live broadcast room page 700 displays the target interactive information "YYY Is this skirt of a certain star for sale in the live broadcast room? A certain star | Poses freely and elegantly all summer long", wherein "A certain star | Poses freely and elegantly all summer long" is a page link of the object content page, which is emphasized as a clickable link in a striking color font, and can be in the form of the page title of the object content page, or a description text of a fashion item.

[0151] In the embodiments of the present specification, the page link of the object content page facilitates the host to directly access the object content page, and more directly, accurately and comprehensively understand the object information of the target object that the target user is interested in, and then provide live broadcast services and promote the target object, thereby enhancing the targetedness of the live broadcast and the interactivity between users, improving the interaction efficiency, and improving the user experience.

[0152] At present, from the perspective of business operations, the page switching between the content page of the note content and the live broadcast page, and the realization of the note-live broadcast linkage, provide an important business link for the note content application platform (buyers make preview notes, and merchants make hot-selling notes of products). This link is particularly important for merchants; for merchants with high monthly sales, the contribution of the breathing light channel to the dissemination and total transaction volume (Gross Merchandise Volume, referred to as GMV) is higher. By providing a breathing light style for the merchant avatar icon on the content page of the note content, users are attracted to enter the merchant's live broadcast page to purchase goods, thus opening up the business link. From the perspective of data, after users enter the merchant's live broadcast page from the content page, due to the provision of highly targeted product live broadcasts, users are extremely efficient in purchasing goods, and the 10s viewing ratio and the total transaction volume per thousand views (GMV Per Mille, referred to as GPM) are much higher than other links.

[0153] However, when users enter the merchant live broadcast page from the content page of the note content, most anchors do not mention the products in the explanation content page. If users need to interact with the anchor about the products, they need to enter the product information of the products, such as product number, product logo, product features, etc. However, if users enter product information, it will cause inconvenience to the interaction between users and anchors, and reduce the interaction efficiency. If users do not enter product information, anchors cannot accurately understand the target products that users are interested in, and thus cannot provide targeted live broadcast services, which reduces the live broadcast effect.

[0154] In view of the above problems, the following Fig. 9 , taking the application of the live interactive method provided in this specification in product notes and product live broadcast rooms as an example, the live interactive method is further described. Fig. 9A flowchart of a processing process of a live broadcast interaction method applied to a product note and a product live broadcast room provided by an embodiment of this specification is shown. The method is applied to a note content application platform and includes the following specific steps:

[0155] Step 902: In response to the target user clicking on the page switch control in the currently displayed note content page, the user terminal switches from the note content page to the product live broadcast room page for display.

[0156] Step 904: The user terminal displays an interactive guide control in the information display area, wherein the interactive guide control displays page information of the note content page, and the page information includes a page title and a page cover image.

[0157] Step 906: In response to the target user's clicking operation on the interactive guide control, the user terminal pulls up a display information input control on the product live broadcast room page.

[0158] Step 908: The user terminal displays a page link of the note content page on the information input control.

[0159] Step 910: The user terminal obtains the comment message corresponding to the page link of the note content page input by the target user in the information input control.

[0160] Step 912: The user terminal adds a page link of the note content page to the comment message, generates a target comment message, and displays the target comment message in the information display area.

[0161] Step 914: In response to the target user's closing operation on the interactive guide control, the user end closes the display of the interactive guide control on the product live broadcast room page.

[0162] Step 916: In response to the host's click operation on the page link in the target comment message displayed in the information display area, the host side switches from the product live broadcast room page to the note content page, displays the note content page in full screen, and displays the product live broadcast room page in a window.

[0163] For the display effects of some of the above steps on the front end, see Fig.10 Schematic diagram of the front end, Fig.10 A front-end schematic diagram of a live broadcast interaction method applied to a product note and a product live broadcast room provided by an embodiment of this specification is shown:

[0164] First, the user terminal responds to the target user's click operation on the page switching control in the currently displayed note content page, and switches from the note content page to the product live broadcast room page for display.

[0165] Next, the user terminal displays an interactive guide control in the information display area, wherein the interactive guide control displays page information of the note content page, and the page information includes a page title and a page cover image.

[0166] Then, in response to the target user's click operation on the interactive guide control, the user end pulls up the information input control on the product live broadcast room page. In response to the target user's click operation on the send button, the user end adds a page link of the note content page to the input completed comment message, generates a target comment message, and displays the target comment message in the information display area.

[0167] Next, the host at the host end clicks on the page link in the target comment message displayed in the information display area.

[0168] Finally, the host side responds to the host's click operation on the page link in the target comment message displayed in the information display area, switches from the product live broadcast room page to the note content page, displays the note content page in full screen, and displays the product live broadcast room page in a window.

[0169] Fig.10 For contents not marked or explained in the Figure 3 , Figure 4 , Figure 5 , Figure 7 and Figure 8 , I will not go into details here.

[0170] In an embodiment of the present specification, on the user side, when the target user enters the product live broadcast room page through the note-live broadcast linkage link, a page link of the note content page in the note content page is automatically added to generate target interaction information, and the target interaction information is displayed in the information display area. On the anchor side, in response to the anchor's click operation on the page link of the note content page in the target interaction information displayed in the information display area, the display is switched from the product live broadcast room page to the note content page, so that the anchor can directly and accurately understand the product information of the target product that the target user is interested in, and then provide live broadcast services, thereby enhancing the targetedness of the live broadcast and the interactivity between users. There is no need for the target user to input product information separately, which improves the interaction efficiency and thus improves the user experience.

[0171] Corresponding to the above method embodiment, this specification also provides a live interactive device embodiment. Fig.11 FIG. 1 shows a schematic diagram of the structure of a live interactive device provided by an embodiment of the present specification. Fig.11 As shown, the device is applied to a user end and includes:

[0172] A first display module 1102 is configured to display object information and a page switching control of a target object in an object content page showing the target object;

[0173] The first switching module 1104 is configured to switch from the object content page to the live broadcast room page in response to the target user's triggering operation on the page switching control, and add the object information displayed in the object content page to the live broadcast room page.

[0174] Optionally, the live broadcast room page includes an information input control and an information display area;

[0175] Correspondingly, the first switching module 1104 is further configured as follows:

[0176] The interactive information input by the target user in the information input control is obtained; the object information displayed in the object content page is added to the interactive information to generate the target interactive information, and the target interactive information is displayed in the information display area.

[0177] Optionally, the device further comprises:

[0178] The first guidance module is configured to display an interactive guidance control in the information display area; in response to a triggering operation of the interactive guidance control by a target user, an information input control is pulled up and displayed on the live broadcast room page.

[0179] Optionally, the device further comprises:

[0180] A first information display module is configured to display object information of a target object on the information input control;

[0181] Correspondingly, the first switching module 1104 is further configured as follows:

[0182] Get the interactive information corresponding to the object information entered by the target user in the information input control.

[0183] Optionally, the device further comprises:

[0184] The first closing guidance module is configured to close the display of the interactive guidance control on the live broadcast room page in response to the target user's closing operation on the interactive guidance control.

[0185] Optionally, the interactive guide control displays page information of the object content page, and the page information includes at least one of a page title and a page cover image.

[0186] Optionally, the object information of the target object includes a page link of the object content page.

[0187] In an embodiment of the present specification, on the user side, in response to the target user triggering an operation of a page switching control in an object content page displaying a target object, after switching from the object content page to the live broadcast room page, the object information of the target object in the object content page is automatically added, so that the anchor can directly and accurately understand the object information of the target object that the target user is interested in, and then provide live broadcast services, thereby enhancing the targetedness of the live broadcast and the interactivity between users. There is no need for the target user to input object information separately, which improves the interaction efficiency and thus improves the user experience.

[0188] The above is a schematic scheme of a live interactive device of this embodiment. It should be noted that the technical scheme of the live interactive device and the technical scheme of the live interactive method described above are of the same concept, and the details of the technical scheme of the live interactive device that are not described in detail can be found in the description of the technical scheme of the live interactive method described above.

[0189] Corresponding to the above method embodiment, this specification also provides a live interactive device embodiment. Fig.12 FIG. 2 shows a schematic diagram of the structure of another live interactive device provided by an embodiment of the present specification. Fig.12 As shown, the device is applied to the anchor end, including:

[0190] The second switching module 1202 is configured to switch from the live broadcast room page to the object content page displaying the target object in response to the host's triggering operation on the object information of the target object in the live broadcast room page, wherein the live broadcast room page is switched from the object content page in response to the target user's triggering operation on the page switching control displayed in the object content page, and the object information of the target object is displayed in the object content page.

[0191] Optionally, the second switching module 1202 is further configured to:

[0192] Switch from the live broadcast room page to the object content page, display the object content page in full screen, and display the live broadcast room page in a window.

[0193] Optionally, the object information of the target object includes a page link to the object content page;

[0194] Correspondingly, the second switching module 1202 is further configured as follows:

[0195] In response to the anchor's triggering operation on the page link of the object content page in the live broadcast room page, the live broadcast room page is switched to the object content page of the target object.

[0196] In the embodiments of the present specification, on the user side, in response to the target user triggering the page switching control in the object content page displaying the target object, after switching from the object content page to the live broadcast room page, the object information of the target object in the object content page is automatically added; on the anchor side, in response to the anchor triggering the object information of the target object in the live broadcast room page, the live broadcast room page is switched to the object content page displaying the target object, so that the anchor can directly and accurately understand the object information of the target object that the target user is interested in, and then provide live broadcast services, thereby enhancing the targetedness of the live broadcast and the interactivity between users, without the target user having to input object information separately, thereby improving the interaction efficiency and thus improving the user experience.

[0197] The above is a schematic scheme of another live interactive device of this embodiment. It should be noted that the technical scheme of the live interactive device and the technical scheme of the live interactive method described above are of the same concept, and the details of the technical scheme of the live interactive device that are not described in detail can be found in the description of the technical scheme of the live interactive method described above.

[0198] Fig.13 13 shows a block diagram of a computing device provided by an embodiment of the present specification. The components of the computing device 1300 include but are not limited to a memory 1310 and a processor 1320. The processor 1320 is connected to the memory 1310 via a bus 1330, and the database 1350 is used to store data.

[0199] The computing device 1300 also includes an access device 1340, which enables the computing device 1300 to communicate via one or more networks 1360. Examples of these networks include a Public Switched Telephone Network (PSTN), a Local Area Network (LAN), a Wide Area Network (WAN), a Personal Area Network (PAN), or a combination of communication networks such as the Internet. The access device 1340 may include one or more of any type of network interface (e.g., a Network Interface Controller (NIC)) of wired or wireless, such as an IEEE 802.11 Wireless Local Area Network (WLAN) wireless interface, a Worldwide Interoperability for Microwave Access (Wi-MAX) interface, an Ethernet interface, a Universal Serial Bus (USB) interface, a cellular network interface, a Bluetooth interface, and a Near Field Communication (NFC).

[0200] In one embodiment of the present specification, the above components of the computing device 1300 and Fig.13 Other components not shown in the figure may also be connected to each other, for example, via a bus. It should be understood that Fig.13 The computing device structure block diagram shown is only for the purpose of illustration, and is not intended to limit the scope of this specification. Those skilled in the art can add or replace other components as needed.

[0201] Computing device 1300 may be any type of stationary or mobile computing device, including a mobile computer or mobile computing device (e.g., a tablet computer, a personal digital assistant, a laptop computer, a notebook computer, a netbook, etc.), a mobile phone (e.g., a smart phone), a wearable computing device (e.g., a smart watch, smart glasses, etc.), or other types of mobile devices, or a stationary computing device such as a desktop computer or a personal computer. Computing device 1300 may also be a mobile or stationary server.

[0202] Among them, the processor 1320 is used to execute the following computer program / instructions, which implement the steps of the above-mentioned live broadcast interaction method when executed by the processor.

[0203] The above is a schematic scheme of a computing device of this embodiment. It should be noted that the technical scheme of the computing device and the technical scheme of the above live interactive method belong to the same concept, and the details not described in detail in the technical scheme of the computing device can be found in the description of the technical scheme of the above live interactive method.

[0204] An embodiment of the present specification also provides a computer-readable storage medium storing a computer program / instruction, which implements the steps of the above-mentioned live interactive method when executed by a processor.

[0205] The above is a schematic scheme of a computer-readable storage medium of this embodiment. It should be noted that the technical scheme of the storage medium and the technical scheme of the live interactive method described above belong to the same concept, and the details not described in detail in the technical scheme of the storage medium can be found in the description of the technical scheme of the live interactive method described above.

[0206] An embodiment of the present specification also provides a computer program product, including a computer program / instruction, which implements the steps of the above-mentioned live broadcast interaction method when executed by a processor.

[0207] The above is a schematic scheme of a computer program product of this embodiment. It should be noted that the technical scheme of the computer program product and the technical scheme of the live interactive method described above belong to the same concept, and the details not described in detail in the technical scheme of the computer program product can be found in the description of the technical scheme of the live interactive method described above.

[0208] The above is a description of a specific embodiment of the specification. Other embodiments are within the scope of the appended claims. In some cases, the actions or steps recorded in the claims can be performed in an order different from that in the embodiments and still achieve the desired results. In addition, the processes depicted in the drawings do not necessarily require the specific order or continuous order shown to achieve the desired results. In some embodiments, multitasking and parallel processing are also possible or may be advantageous.

[0209] The computer instructions include computer program codes, which may be in source code form, object code form, executable files or some intermediate forms, etc. The computer-readable medium may include: any entity or device capable of carrying the computer program code, recording medium, USB flash drive, mobile hard disk, magnetic disk, optical disk, computer memory, read-only memory (ROM), random access memory (RAM), electric carrier signal, telecommunication signal and software distribution medium, etc. It should be noted that the contents contained in the computer-readable medium may be appropriately increased or decreased according to the requirements of patent practice. For example, in some regions, according to patent practice, computer-readable media do not include electric carrier signals and telecommunication signals.

[0210] It should be noted that, for the above-mentioned method embodiments, for the sake of simplicity of description, they are all expressed as a series of action combinations, but those skilled in the art should be aware that the embodiments of this specification are not limited by the order of the actions described, because according to the embodiments of this specification, some steps can be performed in other orders or simultaneously. Secondly, those skilled in the art should also be aware that the embodiments described in the specification are all preferred embodiments, and the actions and modules involved are not necessarily required by the embodiments of this specification.

[0211] In the above embodiments, the description of each embodiment has its own emphasis. For parts that are not described in detail in a certain embodiment, reference can be made to the relevant descriptions of other embodiments.

[0212] The preferred embodiments of this specification disclosed above are only used to help explain this specification. The optional embodiments do not describe all the details in detail, nor do they limit the invention to only the specific implementation methods described. Obviously, many modifications and changes can be made according to the content of the embodiments of this specification. This specification selects and specifically describes these embodiments in order to better explain the principles and practical applications of the embodiments of this specification, so that technicians in the relevant technical field can well understand and use this specification. This specification is only limited by the claims and their full scope and equivalents.

Claims

1. A live interactive method, characterized in that: Applied to the user side, including: Displaying object information and a page switching control of the target object in an object content page showing the target object; In response to the target user's triggering operation on the page switching control, the object content page is switched to the live broadcast room page, and the object information displayed in the object content page is added to the live broadcast room page.

2. The method according to claim 1, characterized in that The live broadcast room page includes an information input control and an information display area; In response to the triggering operation of the page switching control, adding the object information displayed in the object content page on the live broadcast room page includes: Acquire the interaction information input by the target user in the information input control; The object information displayed in the object content page is added to the interaction information to generate target interaction information, and the target interaction information is displayed in the information display area.

3. The method according to claim 2, characterized in that Before acquiring the interaction information input by the target user in the information input control, the method further includes: Displaying an interactive guidance control in the information display area; In response to the target user's triggering operation on the interaction guide control, the information input control is displayed on the live broadcast room page.

4. The method according to claim 3, characterized in that After the information input control is displayed on the live broadcast room page in response to the target user's triggering operation on the interaction guide control, the method further includes: Displaying object information of the target object on the information input control; The acquiring the interaction information input by the target user in the information input control includes: Acquire the interaction information corresponding to the object information input by the target user in the information input control.

5. The method according to claim 3, characterized in that: After the interactive guide control is displayed in the information display area, the method further includes: In response to the target user's closing operation on the interaction guide control, the interaction guide control is closed and displayed on the live broadcast room page.

6. The method according to any one of claims 3 to 5, characterized in that: The interactive guide control displays page information of the object content page, and the page information includes at least one of a page title and a page cover image.

7. The method according to claim 1, characterized in that The object information of the target object includes a page link of the object content page.

8. A live interactive method, characterized in that: Applied to the anchor side, including: In response to the host's triggering operation on the object information of the target object in the live broadcast room page, the live broadcast room page is switched to the object content page displaying the target object, wherein the live broadcast room page is switched from the object content page in response to the target user's triggering operation on the page switching control displayed in the object content page, and the object information of the target object is displayed in the object content page.

9. The method according to claim 8, characterized in that The switching from the live broadcast room page to the object content page includes: Switch from the live broadcast room page to the object content page, display the object content page in full screen, and display the live broadcast room page in a window.

10. The method according to claim 8 or 9, characterized in that: The object information of the target object includes a page link of the object content page; The method of switching from the live broadcast room page to the object content page displaying the target object in response to the host triggering the object information of the target object in the live broadcast room page includes: In response to the host's triggering operation on the page link of the object content page in the live broadcast room page, the live broadcast room page is switched to the object content page displaying the target object.

11. A live interactive device, characterized in that: Applied to the user side, including: A first display module is configured to display object information and a page switching control of the target object in an object content page showing the target object; The first switching module is configured to switch from the object content page to the live broadcast room page in response to a triggering operation of the page switching control by a target user, and add the object information displayed in the object content page to the live broadcast room page.

12. A live interactive device, characterized in that: Applied to the anchor side, including: The second switching module is configured to switch from the live broadcast room page to the object content page displaying the target object in response to the host's triggering operation on the object information of the target object in the live broadcast room page, wherein the live broadcast room page is switched from the object content page in response to the target user's triggering operation on the page switching control displayed in the object content page, and the object information of the target object is displayed in the object content page.

13. A computing device, characterized in that: include: Memory and processor; The memory is used to store computer programs / instructions, and the processor is used to execute the computer programs / instructions. When the computer programs / instructions are executed by the processor, the steps of the method described in any one of claims 1 to 10 are implemented.

14. A computer-readable storage medium, characterized in that: It stores a computer program / instruction, which implements the steps of the method described in any one of claims 1 to 10 when executed by a processor.

15. A computer program product, characterized in that The invention comprises a computer program / instruction, which, when executed by a processor, implements the steps of the method according to any one of claims 1 to 10.

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