Marketing data transmission method based on high-altitude no-signal area
By adopting a variety of technical means in high-altitude signal-free areas, such as offline data acquisition, Internet of Things and drone data acquisition, the problem of insufficient signal is solved, efficient marketing data acquisition and transmission is achieved, and the efficiency of market research is improved. and decision-making accuracy enhance customer satisfaction and brand image.
Patent Information
- Application Number
- CN202411314097.3
- Authority / Receiving Office
- CN · China
- Patent Type
- Applications(China)
- Current Assignee / Owner
- Filing Date
- 2024-09-20
- Publication Date
- 2024-12-13
AI Technical Summary
Due to geographical limitations, high-altitude areas often face insufficient network signal coverage, which makes it difficult to collect and analyze market information and customer feedback in a timely manner, affecting the company's decision-making efficiency and market response capabilities.
Using offline data collection, Internet of Things technology, drone data collection, manual data collection and temporary network construction, we ensure the effective collection and transmission of marketing data in high-altitude signal-free areas, including the use of mobile devices, edge computing devices, Technologies such as drones, investigators and satellite Internet achieve accurate and timely uploading of data.
It improves the comprehensiveness and accuracy of data, enhances the collection efficiency of market research and user feedback, improves the accuracy of marketing decisions, promotes customer satisfaction and brand image, and optimizes resource allocation and return on investment.
Smart Images
Figure CN119136166A_ABST
Abstract
Description
Technical Field
[0001] The invention relates to the technical field of cutting knife parameter optimization methods, and in particular to a marketing data transmission method based on high-altitude signal-free areas. Background Art
[0002] In today's marketing activities, data-driven decision-making has become an important means to enhance corporate competitiveness and customer experience. However, many high-altitude areas often face the problem of insufficient network signal coverage due to geographical restrictions. In this case, traditional data collection methods are often difficult to implement, resulting in the inability to collect and analyze market information and customer feedback in a timely manner, thereby affecting the company's decision-making efficiency and market responsiveness. To this end, we provide a marketing data transmission method based on high-altitude signal-free areas, which implements effective data collection and transmission through the following methods: 1. Offline data collection technology Offline data collection technology is an effective solution for dealing with signal-free environments. Equipped with modern mobile devices, such as tablets and handheld terminals, customer information, questionnaires, transaction records and other data can be recorded in real time through dedicated offline data collection applications. These devices usually have storage and processing capabilities and can still enter data without an Internet connection. When the signal is restored, the data can be quickly and accurately uploaded to the cloud or local database via Wi-Fi or mobile network to achieve data synchronization and backup.
[0003] 2. Application of Internet of Things (IoT) technology The rapid development of IoT technology has provided new ideas for offline data collection. Edge computing devices can collect customer visitor data and consumption behavior in real time through sensors deployed at marketing activities, and perform preliminary processing locally. Various IoT devices can continue to work in environments with poor signals, cache data locally, and automatically upload it when the signal is restored to ensure data integrity and reliability.
[0004] 3. Drone Data Collection Advances in drone technology have made data collection in high-altitude areas more efficient and flexible. Drones can fly in complex terrain and extreme environments to conduct inspections and data collection for market activities. Drones equipped with cameras can record market activities in real time, monitor traffic flow and customer engagement, and their communication modules can establish temporary hotspots during flight to achieve instant data transmission or regular uploads in areas with good signals.
[0005] 4. Manual Data Collection Methods Despite the diversity of technical means, manual data collection is still an important link that cannot be ignored. In high-altitude areas, sending experienced investigators to conduct face-to-face interviews and questionnaires can ensure high-quality data collection. At the same time, through cooperation with local communities, companies can go deep into the daily lives of residents and obtain real and representative market feedback.
[0006] 5. Temporary network construction solution For areas with no signal at all, temporary network construction can provide guarantee for efficient data collection. Satellite Internet service provides a feasible solution for network connection in remote areas, allowing real-time collection and uploading of data in a signal-free environment. At the same time, enterprises can apply to telecommunications companies for support of temporary communication base stations to provide necessary network support for specific marketing activities.
[0007] 6. Data analysis and feedback mechanism The ultimate goal of data collection is to effectively analyze and utilize it. After uploading the data, you can use advanced data analysis tools to integrate offline data and extract valuable market insights and customer behavior patterns. Forming a feedback loop between data analysis results and marketing strategy adjustments can help companies continuously optimize marketing plans and improve customer satisfaction and market response speed. Summary of the invention
[0008] The object of the present invention is to provide a method for transmitting marketing data in high altitude signal-free areas to solve the problems raised in the above-mentioned background technology.
[0009] To achieve the above object, the present invention provides the following technical solution: a method for transmitting marketing data in high-altitude signal-free areas, the method comprising the following steps: Step 1: Offline data collection; Step 2: Use Internet of Things (IoT) devices; Step 3: UAV data collection; Step 4: Manual data collection; Step 5: Set up a temporary network; Step 6: Data analysis and feedback mechanism.
[0010] Preferably, the offline data collection includes mobile data collection equipment and data synchronization; the mobile data collection equipment includes a portable data collection terminal, such as a tablet computer or a handheld device, in conjunction with a dedicated offline data collection application; in the absence of a signal, customer information, questionnaires, transaction records and other data can be recorded offline; The data synchronization includes uploading offline data to a cloud server or local database via a wireless network (such as Wi-Fi, mobile data) at the location and time when the signal is restored. Drones can be equipped with cameras to capture information such as market activities, traffic flow, and customer participation.
[0011] Preferably, the Internet of Things (IoT) devices include edge computing devices and data caches; the edge computing devices include IoT devices deployed at the marketing event site, which can collect data locally and perform preliminary processing, such as using sensors to collect customer visitor data and consumption behavior; The data cache includes that the device can cache data locally and automatically upload it when the signal is restored to ensure the integrity of the data.
[0012] Preferably, the drone data collection includes drone inspection and data transmission; the drone inspection includes using drones to conduct inspections and data collection in high altitude areas, and the drones can be equipped with cameras to capture information such as market activities, traffic flow, and customer participation; The data transmission includes that the drone can use wireless signals to upload data at a temporarily established hotspot during flight, or regularly upload data at a location with good signals.
[0013] Preferably, the manual data collection includes field surveys and community participation; the field surveys include sending investigators to high altitude areas to conduct face-to-face interviews, questionnaire surveys and other data collection activities; using paper questionnaires or electronic devices to record information to ensure that important customer feedback and market information are collected within a specific time period; Said community engagement includes working with local communities to collect sales data and customer experience information through interactions with residents and promoting the authenticity of the data.
[0014] Preferably, the temporary network construction includes satellite Internet and temporary communication base stations; the satellite Internet includes considering using satellite Internet services in areas with no signal at all; such services can provide network connections for remote areas, making real-time data collection and uploading possible; The temporary communication base station includes a temporary base station support that can be applied for from a communication company during a specific marketing campaign to ensure smooth communication in the area.
[0015] Preferably, the data analysis and feedback mechanism includes data integration and forming a feedback loop; the data integration includes integrating and analyzing the collected offline data using data analysis tools after the data is uploaded to extract valuable marketing insights and customer behavior patterns; The formation of the feedback loop includes adjusting the marketing strategy through data analysis results and promptly feeding back the new marketing plan to the front-line staff to improve the effectiveness of the activities and customer satisfaction.
[0016] The present invention provides a method for transmitting marketing data in high altitude areas without signals. It has the following beneficial effects: (1) By implementing offline data collection and utilizing Internet of Things technology, the present invention enables enterprises to obtain more comprehensive and accurate customer data. When marketing activities are conducted at high altitudes or in areas with weak signals, the use of drones and temporary network solutions makes it possible for market research and user feedback to be collected without being restricted by the network environment. The high efficiency of such data collection can not only increase the amount of data, but more importantly, improve the quality of the data and thus enhance the accuracy of marketing decisions.
[0017] (2) Through diversified collection methods, the present invention enables enterprises to obtain richer data. These data are not limited to basic information of customers, but also include their consumption habits and preferences, so that enterprises can perform market segmentation more accurately and achieve comprehensiveness and accuracy of data.
[0018] (3) By combining the present invention with advanced analytical tools during the data analysis process, enterprises can gain a clear insight into market trends and consumer behavior. Scientific decision-making relies on accurate data, which enables enterprises to base their marketing strategies on data rather than subjective judgment, effectively promoting scientific decision-making.
[0019] (4) After gaining insights from customer feedback, the present invention can enable enterprises to adjust products and services in a timely manner to meet the actual needs of customers. This rapid response mechanism will greatly improve customer satisfaction and loyalty, help enhance brand image, and improve customer satisfaction.
[0020] (5) By relying on accurate market data, the present invention enables enterprises to allocate marketing budgets more effectively and concentrate resources on the markets and products with the greatest potential, thereby improving the return on investment and optimizing resource allocation. BRIEF DESCRIPTION OF THE DRAWINGS
[0021] Figure 1 This is a flow chart of the marketing data transmission method of the present invention. DETAILED DESCRIPTION
[0022] The following will be combined with the drawings in the embodiments of the present invention to clearly and completely describe the technical solutions in the embodiments of the present invention. Obviously, the described embodiments are only part of the embodiments of the present invention, not all of the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by ordinary technicians in this field without creative work are within the scope of protection of the present invention.
[0023] Examples of the embodiments are shown in the accompanying drawings, wherein the same or similar reference numerals throughout represent the same or similar elements or elements having the same or similar functions. The embodiments described below with reference to the accompanying drawings are exemplary and are intended to be used to explain the present invention, and should not be construed as limiting the present invention. Example
[0024] A preferred embodiment of the marketing data transmission method based on high altitude signal-free areas provided by the present invention is as follows: Figure 1 As shown: A marketing data transmission method based on high-altitude signal-free areas. In high-altitude signal-free areas, traditional marketing data collection methods face many challenges, such as weak signals and insufficient network coverage; however, effective data collection can be achieved through some innovative technologies and methods; The following is an introduction to a marketing data transmission method based on high-altitude signal-free areas: Step 1: Offline Data Collection Mobile data collection equipment: equipped with portable data collection terminals, such as tablet computers or handheld devices, with dedicated offline data collection applications; in the absence of signal, customer information, questionnaires, transaction records and other data can be recorded offline; Data synchronization: Upload offline data to a cloud server or local database via wireless networks (such as Wi-Fi, mobile data) at the location and time when the signal is restored; Step 2: Use IoT devices Edge computing devices: IoT devices are deployed at marketing events. These devices can collect data locally and perform preliminary processing, such as using sensors to collect customer visitor data and consumption behavior. Data caching: The device can cache data locally and automatically upload it when the signal is restored to ensure data integrity; Step 3: UAV data collection Drone inspection: Use drones to conduct inspections and collect data in high-altitude areas. Drones can be equipped with cameras to capture information such as market activities, traffic flow, and customer participation; Data transmission: The drone can use wireless signals to upload data at a temporary hotspot during flight, or upload data regularly at a location with good signals; Step 4: Manual Data Collection Field survey: Send investigators to high altitude areas to conduct face-to-face interviews, questionnaire surveys and other data collection activities; use paper questionnaires or electronic devices to record information to ensure that important customer feedback and market information are collected within a specific time period; Community Engagement: Work with local communities to collect sales data and customer experience information through interactions with residents to promote data authenticity; Step 5: Temporary network construction Satellite Internet: In areas with no signal at all, consider using satellite Internet services; this service can provide network connectivity to remote areas, making it possible to collect and upload data in real time; Temporary communication base stations: During specific marketing activities, you can apply to the communication company for support of temporary base stations to ensure smooth communication in the area; Step 6: Data Analysis and Feedback Mechanism Data integration: After data is uploaded, use data analysis tools to integrate and analyze the collected offline data to extract valuable marketing insights and customer behavior patterns; Form a feedback loop: Adjust marketing strategies based on data analysis results and promptly provide new marketing plans to front-line staff to improve campaign effectiveness and customer satisfaction.
[0025] To sum up, the use of modern technology for marketing and data collection can not only improve the accuracy of decision-making, but also promote the sustainable development of enterprises and enhance their position in competition.
[0026] In high-altitude areas without signals, the use of offline data collection, the Internet of Things, drones, manual surveys, and temporary networks can effectively overcome the challenge of lack of signals and achieve efficient marketing data collection. These methods can not only help businesses better understand market demand, but also improve the quality of customer relationship management.
[0027] It should be noted that, in this article, relational terms such as first and second, etc. are only used to distinguish one entity or operation from another entity or operation, and do not necessarily require or imply any such actual relationship or order between these entities or operations. Moreover, the terms "include", "comprise" or any other variants thereof are intended to cover non-exclusive inclusion, so that a process, method, article or device including a series of elements includes not only those elements, but also other elements not explicitly listed, or also includes elements inherent to such process, method, article or device.
[0028] Finally, it should be noted that the above description is only a preferred embodiment of the present invention and is not intended to limit the present invention. Although the present invention has been described in detail with reference to the aforementioned embodiments, those skilled in the art can still modify the technical solutions described in the aforementioned embodiments or replace some of the technical features therein by equivalents. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present invention shall be included in the protection scope of the present invention.
Claims
1. A method for transmitting marketing data in high altitude areas without signals, characterized in that: The method comprises the following steps: Step 1: Offline data collection; Step 2: Use Internet of Things (IoT) devices; Step 3: UAV data collection; Step 4: Manual data collection; Step 5: Set up a temporary network; Step 6: Data analysis and feedback mechanism.
2. According to claim 1, a method for transmitting marketing data in high altitude areas without signals, characterized in that: The offline data collection includes mobile data collection equipment and data synchronization; the mobile data collection equipment includes a portable data collection terminal, such as a tablet computer or a handheld device, in conjunction with a dedicated offline data collection application; in the absence of a signal, customer information, questionnaires, transaction records and other data can be recorded offline; The data synchronization includes uploading offline data to a cloud server or local database via a wireless network (such as Wi-Fi, mobile data) at the location and time when the signal is restored. Drones can be equipped with cameras to capture information such as market activities, traffic flow, and customer participation.
3. The method for transmitting marketing data in high altitude and signal-free areas according to claim 1, characterized in that: The use of Internet of Things (IoT) devices includes edge computing devices and data caches; the edge computing devices include IoT devices deployed at the marketing event site, which can collect data locally and perform preliminary processing, such as using sensors to collect customer visitor data and consumption behavior; The data cache includes that the device can cache data locally and automatically upload it when the signal is restored to ensure the integrity of the data.
4. The method for transmitting marketing data in high altitude and signal-free areas according to claim 1, characterized in that: The drone data collection includes drone inspection and data transmission; the drone inspection includes using drones to conduct inspections and data collection in high-altitude areas. The drones can be equipped with cameras to capture information such as market activities, traffic flow, and customer participation; The data transmission includes that the drone can use wireless signals to upload data at a temporarily established hotspot during flight, or regularly upload data at a location with good signals.
5. The method for transmitting marketing data in high altitude and signal-free areas according to claim 1, characterized in that: The manual data collection includes field surveys and community participation; the field surveys include sending investigators to high altitude areas to conduct face-to-face interviews, questionnaire surveys and other data collection activities; using paper questionnaires or electronic devices to record information to ensure that important customer feedback and market information are collected within a specific time period; Said community engagement includes working with local communities to collect sales data and customer experience information through interactions with residents and promoting the authenticity of the data.
6. The method for transmitting marketing data in high altitude and signal-free areas according to claim 1, characterized in that: The temporary network construction includes satellite Internet and temporary communication base stations; the satellite Internet includes considering the use of satellite Internet services in areas with no signal at all; this service can provide network connections for remote areas, making real-time data collection and uploading possible; The temporary communication base station includes a temporary base station support that can be applied for from a communication company during a specific marketing campaign to ensure smooth communication in the area.
7. The method for transmitting marketing data in high altitude and signal-free areas according to claim 1, characterized in that: The data analysis and feedback mechanism includes data integration and forming a feedback loop; the data integration includes integrating and analyzing the collected offline data using data analysis tools after the data is uploaded to extract valuable marketing insights and customer behavior patterns; The formation of the feedback loop includes adjusting the marketing strategy through data analysis results and promptly feeding back the new marketing plan to the front-line staff to improve the effectiveness of the activities and customer satisfaction.