Interactive experience advertisement processing method and device based on smart television and television

Abstract

The invention discloses an interactive experience advertisement processing method and device based on a smart television and the television. The method comprises the following steps: making a product model interactive advertisement video in advance, the product model display operation of the product model interactive advertisement video is set to establish a one-to-one correspondence relationship with each key of an intelligent television remote controller, and is used for identifying and responding to an instruction sent by the remote controller; when a key instruction of a smart television remote controller is received in the playing process of the product model interactive advertisement video, displaying the product model interactive advertisement video according to the corresponding relationship between the key instruction of the smart television remote controller and the product model display operation of the product model interactive advertisement video; and controlling the product model of the product model interactive advertisement video to perform corresponding action response. According to the invention, a new function is added to the smart television, and the smart television has interactive advertisement putting and processing functions; by means of the interaction function of the smart television, audiences can participate in virtual operation of products in real time when watching television advertisements, the interactivity of the advertisements is enhanced, and the advertisement effect is improved.

Description

Technical Field

[0001] The present invention relates to the technical field of smart televisions, and in particular to a method and device for processing interactive experience advertisements based on smart televisions, a smart television, and a storage medium. Background Art

[0002] With the rapid development of technology, smart TVs are gradually replacing traditional TVs as the center of home entertainment, reawakening the living room economy. Smart TVs not only provide a high-quality audio-visual experience but also boast powerful interactive features. However, current television advertising remains largely one-way, with passive advertising resulting in low user engagement and limited effectiveness. Viewers are growing weary of passively receiving advertising information and prefer to actively explore and experience products.

[0003] In the existing technology, although some smart TV advertisements try to add interactive elements, such as scanning codes to purchase, the overall interactive form is single and lacks deep integration with the smart home system, and the user experience needs to be improved.

[0004] Therefore, the existing technology still needs to be improved and developed. Summary of the Invention

[0005] The technical problem to be solved by the present invention is that, in response to the problems and defects of the above-mentioned prior art, a method, device, smart TV and storage medium for processing interactive experience advertisements based on smart TV are provided. The present invention provides a new product interactive experience advertising promotion method realized by a smart TV remote control; the present invention utilizes the interactive function of the smart TV to enable the audience to participate in the virtual operation of the product in real time while watching TV advertisements, thereby enhancing the interactivity and fun of the advertisements, thereby improving the advertising effect and product awareness, and improving the advertising effect.

[0006] The technical solutions adopted by the present invention to solve the problem are as follows:

[0007] A method for processing interactive experience advertisements based on a smart TV, comprising:

[0008] Pre-produce a product model interactive advertising video that supports interaction with the remote control, and set a one-to-one correspondence between the product model display operations in the product model interactive advertising video and the buttons on the smart TV remote control to identify and respond to commands issued by the remote control;

[0009] When the smart TV starts playing, it detects in real time whether it has received an advertisement delivery instruction;

[0010] When receiving an advertisement delivery instruction, the product model interactive advertisement video to be delivered is retrieved from the pre-set product model interactive advertisement videos for playback;

[0011] When the product model interactive advertising video is playing, real-time detection is performed to see if a key command from the smart TV remote control is received.

[0012] When a key command of the smart TV remote control is received, the product model of the product model interactive advertising video is controlled to perform a corresponding action response according to the correspondence between the key command of the smart TV remote control and the product model display operation of the product model interactive advertising video.

[0013] The method for processing interactive experience advertising based on a smart TV, wherein the steps of pre-producing a product model interactive advertising video that supports interaction with a remote control, and setting a one-to-one correspondence between the product model display operations of the product model interactive advertising video and the buttons of the smart TV remote control for recognizing and responding to commands issued by the remote control, include:

[0014] Pre-integrate an advertising playback system that supports remote control interaction into the smart TV. The system can recognize and respond to commands issued by the remote control;

[0015] Pre-produce an advertising video or interactive interface containing a virtual appliance model, and set the advertising video or interactive interface containing the virtual appliance model to respond to the operation instructions of the remote control to realize the opening, closing, and flipping actions;

[0016] The interaction logic between the advertisement and the remote control of the virtual appliance model is pre-set, and the left and right buttons are associated with the opening and closing actions of the door of the virtual appliance model, and the up and down buttons are associated with the flip viewing function of the virtual appliance model.

[0017] The method for processing interactive experience advertising based on a smart TV, wherein the steps of pre-producing a product model interactive advertising video that supports interaction with a remote control, and setting a one-to-one correspondence between the product model display operations of the product model interactive advertising video and the buttons of the smart TV remote control for recognizing and responding to commands issued by the remote control, include:

[0018] Pre-produce product advertising videos that need to be promoted;

[0019] Perform 3D modeling and rendering of the product to be promoted in the product advertising video, and create a simulated product model and its internal structure;

[0020] The product model and its internal structure simulated in the product advertising video are set with animation and interactive effects, and have a one-to-one correspondence with the button suggestions of the smart TV remote control, so as to identify and respond to the commands issued by the remote control.

[0021] The method for processing interactive experience advertising based on a smart TV, wherein the steps of pre-producing a product model interactive advertising video that supports interaction with a remote control, and setting a one-to-one correspondence between the product model display operations of the product model interactive advertising video and the buttons of the smart TV remote control for recognizing and responding to commands issued by the remote control, further include:

[0022] An interactive element such as a QR code or AR marker is embedded in the product advertising video, which is used to enter the augmented reality interface through the QR code or AR marker to further view and interact with the 3D model of the advertised product.

[0023] The method for processing interactive experience advertisements based on smart TVs, wherein, upon receiving a key command from a smart TV remote controller, the step of controlling the product model of the product model interactive advertisement video to perform a corresponding action response according to the correspondence between the key command from the smart TV remote controller and the product model display operation of the product model interactive advertisement video comprises:

[0024] When receiving a key command from the smart TV remote control to operate the product model of the product model interactive advertising video, controlling the smart TV screen to display the operation result in real time;

[0025] According to the corresponding relationship between the key commands of the smart TV remote control and the product model display operation of the product model interactive advertising video; controlling the product model of the product model interactive advertising video to perform corresponding action responses

[0026] When the left and right key operation instructions of the remote control are detected, the door of the product model of the product model interactive advertising video is controlled to slowly open or close, and the internal structure is clearly visible;

[0027] When the up and down key operation instructions of the remote control are detected, the product model in the product model interactive advertising video is controlled to slowly flip to show the product appearance structure at different angles.

[0028] In the interactive experience advertising processing method based on smart TV, the product model is a virtual product model that is consistent with the actual product structure.

[0029] The method for processing interactive experience advertisements based on smart TVs, wherein, after receiving a key command from a smart TV remote controller, the step of controlling the product model of the product model interactive advertisement video to perform a corresponding action response according to the correspondence between the key command from the smart TV remote controller and the product model display operation of the product model interactive advertisement video, includes:

[0030] Collect behavioral data generated by viewers during the interaction process, including number of operations, viewing time, and conversion rate;

[0031] Conduct in-depth analysis and mining of collected behavioral data to extract user preference information and behavioral pattern information;

[0032] Analyze the extracted user preference information and behavior pattern information to optimize advertising content and delivery strategies.

[0033] A device for processing interactive experience advertisements based on a smart television, wherein the device comprises:

[0034] A pre-setting module is used to pre-produce a product model interactive advertising video that supports interaction with the remote control, and to establish a one-to-one correspondence between the product model display operations in the product model interactive advertising video and the various buttons on the smart TV remote control, so as to recognize and respond to commands issued by the remote control;

[0035] The delivery instruction detection module is used to detect in real time whether an advertisement delivery instruction is received when the smart TV starts playing;

[0036] The calling module is used to call the product model interactive advertising video to be placed from the pre-set product model interactive advertising videos for playback when receiving the advertising placement instruction;

[0037] The interactive command receiving module is used to detect in real time whether a key command from the smart TV remote control is received during the playback of the product model interactive advertising video;

[0038] The interactive operation control module is used to control the product model of the product model interactive advertising video to perform corresponding action responses based on the correspondence between the key instructions of the smart TV remote control and the product model display operation of the product model interactive advertising video when receiving the key instructions of the smart TV remote control.

[0039] A smart television comprises a memory and one or more programs, wherein the one or more programs are stored in the memory and are configured to be executed by one or more processors, including the one or more programs for executing any one of the methods described above.

[0040] A non-transitory computer-readable storage medium, wherein when instructions in the storage medium are executed by a processor of an electronic device, the electronic device is enabled to perform any one of the methods described above.

[0041] Beneficial effects of the present invention: The present invention provides a method and device for processing interactive experience advertisements based on smart televisions, a smart television, and a storage medium. The present invention provides a novel method for promoting product interactive experience advertisements through a smart television remote control. The present invention adds a new function to smart televisions, including interactive advertisement delivery and processing functions. The present invention utilizes the interactive function of smart televisions to enable viewers to participate in virtual operations of products in real time while watching television advertisements, thereby enhancing the interactivity and interest of advertisements, thereby improving advertising effectiveness and product recognition, and enhancing advertising effectiveness. The present invention also has the following advantages:

[0042] 1) Enhanced advertising interactivity: The present invention enables the operation of a virtual refrigerator through remote control interaction, allowing viewers to actively participate in the advertisement while watching it, thereby increasing the interactivity and interest of the advertisement.

[0043] 2) Improved product awareness: By personally operating the virtual refrigerator, viewers can more intuitively understand the product's internal structure, appearance characteristics and other details, thereby deepening their understanding and memory of the product.

[0044] 3) Improved advertising conversion rates: The enhanced interactive experience of this invention can stimulate viewers' purchasing desire and increase advertising conversion rates. At the same time, through data collection and analysis, advertisers can more accurately target audiences and optimize advertising strategies.

[0045] 4) Promote technological innovation. The implementation of this invention will promote the integrated development of smart TV and advertising technology, and bring new technological innovation and growth points to the advertising industry.

[0046] 5) Improved advertising effectiveness. BRIEF DESCRIPTION OF THE DRAWINGS

[0047] In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the following briefly introduces the drawings required for use in the embodiments or the description of the prior art. Obviously, the drawings described below are only some embodiments recorded in the present invention. For ordinary technicians in this field, other drawings can be obtained based on these drawings without paying any creative work.

[0048] Figure 1 It is a flow chart of a method for processing interactive experience advertisements based on smart TVs provided by an embodiment of the present invention.

[0049] Figure 2 It is a flowchart of the interactive experience advertising processing method based on smart TV provided by specific application embodiment 3 of the present invention.

[0050] Figure 3 This is a principle block diagram of an embodiment of an interactive experience advertising processing device based on a smart TV provided by the present invention.

[0051] Figure 4 This is a block diagram of the internal structure of a smart TV provided by an embodiment of the present invention. DETAILED DESCRIPTION

[0052] In order to make the purpose, technical solutions and advantages of the present invention more clear and distinct, the present invention is further described in detail below with reference to the accompanying drawings and examples. It should be understood that the specific embodiments described herein are only used to explain the present invention and are not intended to limit the present invention.

[0053] It should be noted that if the embodiments of the present invention involve directional indications (such as up, down, left, right, front, back, etc.), the directional indications are only used to explain the relative position relationship, movement status, etc. between the various components under a certain specific posture (as shown in the accompanying drawings). If the specific posture changes, the directional indications will also change accordingly.

[0054] With technological advancements and the diversification of consumer demands, traditional television advertising is no longer able to meet the demands of modern marketing. Audiences are growing weary of passively accepting advertising messages and are more inclined to actively explore and experience products. Therefore, developing advertising methods that capture audience attention and provide immersive, interactive experiences is crucial.

[0055] like Figure 1 As shown, a method for processing interactive experience advertisements based on a smart TV according to embodiment 1 of the present invention includes the following steps:

[0056] Step S100: Pre-produce a product model interactive advertising video that supports interaction with a remote control, and establish a one-to-one correspondence between the product model display operations of the product model interactive advertising video and the buttons of the smart TV remote control for recognizing and responding to commands issued by the remote control;

[0057] In the implementation of this invention, before implementation, an interactive advertising video is pre-set for the product to be advertised, allowing users to interact with the product model in the advertising video using a smart TV remote control. Specifically, the product model in the video is associated with the functions of various buttons on the remote control. Thus, when the user presses a button on the remote control, the product model switches or displays according to the set operation, achieving an interactive effect.

[0058] Specifically, this step first requires creating an interactive advertising video that includes a 3D model of the product and combines visual and audio elements. This video can showcase the product's features, functions, and usage scenarios to attract the audience's attention.

[0059] Next, you need to assign corresponding functions to each button on the remote control. For example, pressing the "Up" button flips the product model upward, the "Down" button flips it downward, the "Left" button closes the product model's door, and the "Confirm" button selects a function for further explanation. This way, users can intuitively interact with the product through simple remote control operations.

[0060] This step also requires real-time recognition of the user's remote control commands and responding accordingly based on the pre-set mapping relationship. This may involve some software development to ensure smooth interaction.

[0061] For example, a furniture brand wants to promote its new sofa. They can create an interactive video ad showcasing the sofa's various styles, colors, and price points. By pressing different buttons on the remote control, users can see different sofa styles and colors, along with pricing. For example, pressing the "Up" button changes colors, pressing the "Right" button reveals the sofa's storage compartments, and pressing the "Confirm" button provides a purchase link and detailed information. This interactive approach helps users better understand the product and increases their purchase intent.

[0062] This invention, combining interactive advertising with remote control interaction, can effectively enhance user engagement and information acquisition efficiency, creating new opportunities for brand communication. Users can intuitively interact with products rather than passively watching ads. This sense of engagement enhances viewing pleasure and product appeal. This innovative interactive advertising format can leave a deep impression on viewers, increasing brand awareness and loyalty.

[0063] Step S200: When the smart TV starts playing, it detects in real time whether an advertisement delivery instruction is received;

[0064] In the embodiment of the present invention, when the smart TV starts playing, it detects whether advertisement placement is required, that is, detects whether an advertisement placement instruction is received.

[0065] Step S300: When an advertisement delivery instruction is received, the product model interactive advertisement video to be delivered is retrieved from the pre-set product model interactive advertisement videos and played;

[0066] In this embodiment, the specific execution process of advertisement delivery is to ensure that after receiving the relevant instructions, the corresponding product model interactive advertisement video can be quickly retrieved and played. This process setting can effectively improve the efficiency and targeting of advertisement delivery.

[0067] Specifically, when a smart TV or ad delivery system receives an ad delivery instruction from a content management system, marketing backend, or other source, it responds accordingly. These instructions may include the ad's start time, the type of product to be displayed, the target audience, and more.

[0068] When calling pre-set interactive advertising videos, the present invention will select product model interactive advertising videos that meet the delivery requirements from the pre-prepared interactive advertising library according to the received instructions. These videos are pre-produced and classified according to different products and advertising goals for subsequent use.

[0069] And about playing the selected advertisement video, promptly the present invention plays the selected product model interactive advertisement video.At this moment, the user can operate according to the interactive product in the instruction and video and enjoy the interactive experience.

[0070] For example, an electronics company wants to run an ad for its newly released smartphone during a specific time period. Their marketing team sets the delivery instructions through the backend system, including the new phone model, the ad run time, and the target audience (e.g., young technology enthusiasts). When the designated time arrives, the smart TV system receives this instruction.

[0071] By leveraging a pre-configured library of advertising videos, the present invention's advertising delivery system can rapidly respond to diverse market demands and user instructions, ensuring that ads are displayed at appropriate times and locations. Furthermore, based on received delivery instructions, the system can select product model ads that best match the target audience, ensuring ad relevance and effectiveness, thereby improving conversion rates.

[0072] In short, using preset product model interactive advertising videos not only improves the flexibility and efficiency of advertising delivery, but also enhances the user's interactive experience. It is an effective means of modern advertising communication.

[0073] Step S400: During the playback of the product model interactive advertising video, detecting in real time whether a key command of the smart TV remote control is received;

[0074] This step involves monitoring the user's interaction with the smart TV remote control during the playback of the product model interactive advertising video. Specifically, its purpose is to ensure that the system can receive and respond to the user's key commands in real time, thereby enhancing the interactive experience.

[0075] Specifically, in the embodiment of the present invention, during the playback of the advertisement video, the user's remote control input is continuously scanned, which means that the present invention will cyclically check whether the user has pressed any button on the remote control, as well as the specific content of the button, to ensure timely response.

[0076] When the system detects a key command, it quickly determines the corresponding function. For example, one key might be assigned to zoom in on a product, while another might open the door of a model product. This association allows users to freely control the display of ad content, resulting in a customized message and experience.

[0077] In the embodiment of the present invention, once a user presses a button, an immediate response occurs, changing the product display or information in the advertisement video. This instant feedback mechanism not only makes the audience feel interactive, but also helps to maintain their attention.

[0078] In this step, by detecting remote control input in real time, users can directly participate in the presentation of advertising content rather than passively receiving information. This interaction can increase user attention and interest in the brand. Users can freely control the display of advertising content based on their needs and interests. This makes each user experience unique, thereby improving the relevance and effectiveness of advertising.

[0079] In summary, the real-time detection of remote control button commands during the playback of interactive advertising videos not only greatly enhances the user's participation experience, but also brings greater influence and market opportunities to the brand.

[0080] Step S500: When a key command of the smart TV remote control is received, the product model of the product model interactive advertising video is controlled to perform a corresponding action response according to the correspondence between the key command of the smart TV remote control and the product model display operation of the product model interactive advertising video.

[0081] This step describes how to control the product model in the advertisement to perform corresponding actions in response to specific key commands entered by the user through the remote control when the smart TV plays an interactive advertisement video of the product model.

[0082] Specifically, when a user presses a specific button command via a smart TV remote control, the present invention will instantly capture this input information. This step ensures that the system can hit any potential user interaction, whether it is switching content or requesting more information.

[0083] In this embodiment of the present invention, each pre-produced interactive product advertisement video has a set of rules or mappings built into the smart TV system, which clearly defines the correspondence between each button and the specific action displayed by the product model in the advertisement. For example, pressing the "up" button may cause the product to rotate 360 ​​degrees upward, while pressing the "info" button may display the product's detailed specifications.

[0084] In the embodiment of the present invention, after receiving a user instruction, the product model is dynamically controlled based on the matching relationship, so that the display angle of the model can be changed, the style or function displayed can be switched, and even a corresponding instructional video can be played.

[0085] For example, a pre-made interactive advertisement video for a smart refrigerator is played on a smart TV, with the left and right buttons associated with opening and closing the refrigerator door, and the up and down buttons associated with flipping the refrigerator model. Users can then control the virtual refrigerator with simple button presses while watching the ad. For example, pressing the left and right buttons on the remote control will open and close the refrigerator door, while pressing the up and down buttons on the remote control will flip the refrigerator model.

[0086] In this embodiment of the present invention, when viewers operate the virtual refrigerator using a remote control, the TV screen displays the results of their operations in real time, such as the refrigerator door slowly opening, revealing the internal structure, or the refrigerator model flipping to show the exterior from different angles. This real-time feedback mechanism can greatly enhance the audience's sense of participation and experience.

[0087] For another example, when an electronics company is playing an interactive advertisement on a smart TV, showcasing a new smartwatch, during the advertisement playback, the present invention sets the following key command response relationship:

[0088] "Left" button: Let the smart watch display different dial styles.

[0089] "Right" button: Displays the usage scenarios of the watch during exercise (such as running, swimming).

[0090] "Information" button: Displays the technical specifications and purchase link of the watch.

[0091] "Confirm" button: helps users enter the purchase or reservation process.

[0092] When the user presses the "left" button, the smartwatch's display mode instantly switches, showcasing a variety of different watch face designs. If the user presses the "information" button, a pop-up information box details all of the watch's features and pricing. In this interactive setting, users aren't just watching ads; they're actively participating, increasing the efficiency and enjoyment of information acquisition.

[0093] The embodiments of the present invention have the following advantages:

[0094] 1) Enhanced user interaction: By dynamically adjusting advertising content based on user input, the present invention makes the user experience more vivid and personalized. Users can actively participate and explore the product features they are interested in, rather than passively accepting information.

[0095] 2) It can enhance product appeal. The dynamic display of product models in the present invention can better attract the audience's attention and stimulate their desire to buy. Users will become interested in the product through a more intuitive experience, thereby improving conversion rates.

[0096] 3) Provides instant information and feedback: By controlling the display of models and related information, users can quickly obtain the specific product information they need, eliminating the need to search for it one by one. This efficient information delivery increases user satisfaction.

[0097] To sum up, in the embodiments of the present invention, by responding to the user's remote control button commands in real time and dynamically controlling the performance of the product model in the interactive advertising video, not only the user's sense of participation is greatly enhanced, but also the advertising effect is effectively promoted and the brand's market influence is enhanced.

[0098] In another embodiment of the present invention, it further includes the following steps:

[0099] S101. Integrate an advertisement playback system that supports remote control interaction in the smart TV in advance, where the system can recognize and respond to commands issued by the remote control;

[0100] In this embodiment, an advertisement playing system is pre-integrated in the smart TV so that it can recognize and respond to commands from the remote control, which means that the user can use the remote control to interact with the advertisement content on the TV, rather than just watching it.

[0101] For example, when users watch an advertisement for a smart refrigerator, they can use the direction keys on the remote control to select different function introductions, such as temperature control, preservation, etc. In this way, users can have a deeper understanding of the product.

[0102] In this step, by enhancing interactivity, ads can attract users' attention and increase viewing time. It can also record user behavior and provide data support for subsequent advertising.

[0103] S102: Pre-produce an advertising video or interactive interface containing a virtual appliance model, and set the advertising video or interactive interface containing the virtual appliance model to respond to operation instructions of a remote control to realize door opening, door closing, and flipping actions;

[0104] In this embodiment, an advertisement video or interactive interface including a virtual appliance model is produced and enabled to respond to remote control operations. This involves creating an advertisement for a virtual appliance model capable of opening, closing, and flipping a door.

[0105] For example, when watching an advertisement for a smart washing machine, users can use the remote control to "open" the door of the virtual washing machine model, view its internal design, and even select different washing model programs for simulated operations.

[0106] The benefit of this step is that users can experience the product's functions through simple remote control operations, which increases the interest and practicality of the advertisement. In addition, when users operate the model, they can intuitively understand the product's features and advantages.

[0107] S103 , pre-setting the interaction logic between the advertisement of the virtual appliance model and the remote control, associating the left and right buttons with the opening and closing actions of the door of the virtual appliance model, and associating the up and down buttons with the flip viewing function of the virtual appliance model.

[0108] In the embodiment of this step, a clear interaction logic is set between the advertisement of the virtual home appliance model and the remote control, the left and right buttons of the remote control are associated with the switch action of the virtual home appliance model, and the up and down buttons are associated with the flip function of the model.

[0109] For example, in an embodiment of the present invention, when watching an advertisement for a virtual kitchen, a user can use the left and right buttons to open or close the door of the refrigerator model, and use the up and down buttons to view the storage status of different types of ingredients, thereby enhancing the delivery of advertising information.

[0110] The benefit of this step is that users can complete complex operations with simple key combinations, lowering the barrier to entry. Furthermore, through clear logic design, users can experience a more coherent interaction process, improving the overall experience.

[0111] As can be seen above, the interactive ads in this embodiment of the present invention go beyond static viewing and instead convey information to users in a more vivid and interactive way. This new advertising experience not only increases user engagement and satisfaction, but also provides advertisers with more effective data analysis and marketing strategy support.

[0112] In another embodiment, the present invention further comprises the following steps:

[0113] S111. Pre-produce advertising videos for products to be promoted;

[0114] In this embodiment, first, an advertising video specifically for promoting the target product needs to be produced. This video shows the appearance, functions, and usage scenarios of the product to attract the attention of potential customers.

[0115] For example, create an advertising video for a smart refrigerator that showcases the refrigerator's various functions and internal structure, allowing consumers to understand the product's main selling points in a short period of time.

[0116] The benefit of this step is that a well-made advertising video can effectively attract the audience's attention and enhance the product's market exposure. Advertising videos also provide an intuitive way to clearly convey the product's features and advantages.

[0117] S112, performing 3D modeling and rendering of the product to be promoted in the product advertising video to create a simulated product model and its internal structure;

[0118] In this embodiment, the product to be promoted in the advertising video is 3D modeled and rendered, which means creating a high-precision virtual model that can carefully display the product's appearance, functions, and internal structure.

[0119] For example, for a new smart refrigerator, 3D modeling can show its internal and external design details and even allow viewers to see the internal structure of the refrigerator, such as the heating pipes.

[0120] The benefit of this step is that 3D modeling provides a more realistic and detailed visual effect, allowing the audience to better understand the product. It can also show the internal structure of the product, helping users understand the working principle and technical advantages of the product.

[0121] S113: Animation and interactive effects are set for the simulated product model and its internal structure in the product advertisement video, and a one-to-one correspondence is established between the product model and the button suggestions of the smart TV remote control, so as to identify and respond to commands issued by the remote control.

[0122] In this step, the 3D product model and its internal structure need to be animated and interactive, and a one-to-one correspondence needs to be established with each button on the smart TV remote control so that it can recognize and respond to user operation commands.

[0123] For example, in an advertisement for a smart speaker, when the user presses the up button on the remote control, the speaker model seems to increase the volume; when the user presses the down button, the sound effect decreases and the switching effect of its audio mode is demonstrated. In this process, the audience experiences the multiple functions of the product.

[0124] As can be seen, the present invention combines animation and interactive effects, allowing viewers to interact with virtual products through remote controls, increasing their sense of participation. Users can experience the functions of the product through operation, thereby deepening their memory and understanding of the product.

[0125] By following these three steps, you can not only create a compelling advertising video, but also change the way viewers watch, allowing them to gain a deeper understanding and experience of the product through interactive means. This innovative advertising format can not only enhance the product's appeal and market competitiveness, but also attract consumer interest, thereby promoting sales.

[0126] Furthermore, the interactive experience advertisement processing method based on smart TV according to another embodiment of the present invention further includes the steps of:

[0127] An interactive element such as a QR code or AR marker is embedded in the product advertising video, which is used to enter the augmented reality interface through the QR code or AR marker to further view and interact with the 3D model of the advertised product.

[0128] In embodiments of the present invention, interactive product advertisements can be created by embedding QR codes or augmented reality (AR) markers in interactive product advertisements to enable audience interaction. These interactive elements allow viewers to scan the QR code or identify the AR marker using their mobile phone or other device, thereby entering an augmented reality interface. Within this interface, users can further view and interact with a 3D model of the product being promoted.

[0129] For example, in a video promoting a smartphone, a QR code appears on the screen when the video reaches a specific shot. After the viewer scans the QR code, an AR interface appears on the phone screen, showing a 3D model of the smartphone. Users can rotate the model, zoom in or out, and even simulate specific phone functions, such as changing the phone's casing color or displaying different app interfaces.

[0130] This interactive approach not only gives users a more intuitive understanding of the product, but also increases the likelihood of purchase because they can see the actual product's appearance and functions instead of relying solely on video descriptions.

[0131] As can be seen, this invention uses augmented reality technology to enable users to experience the product in an immersive way, as if they were actually there. This unique experience will create a deeper impression on the audience. Furthermore, users can actively participate rather than passively watch, which enhances their attention to the advertisement. By interacting with the 3D model, users can more intuitively understand the product's features and functions. Through innovative advertising techniques, compared to traditional advertising, the use of AR and QR codes can make brands appear more modern and technological, enhancing consumers' brand awareness and favorability.

[0132] Another embodiment of the present invention also includes the following steps:

[0133] S501, when receiving a key command from a smart TV remote control to operate the product model of the product model interactive advertising video, controlling the smart TV screen to display the operation result in real time;

[0134] In this embodiment, after receiving a key command from the smart TV remote control, the product model in the product model interactive advertisement video is operated, and the TV screen is controlled to display the operation results in real time. This means that the user can immediately see the corresponding feedback on the screen by operating the remote control.

[0135] For example, by pressing a button on the remote control, the light of the smart lamp product model can change immediately, and the user can immediately see the brightness adjustment of the light, which increases the fun of interaction.

[0136] The benefit of this step is that users can directly see the results of their actions, which improves the fluidity and realism of the interactive experience. This immediate feedback also makes users feel that they have a direct impact on the advertising content, thereby increasing their enthusiasm for participation.

[0137] S502: Controlling the product model in the product model interactive advertising video to perform corresponding action responses based on the corresponding relationship between the key commands of the smart TV remote control and the product model display operation in the product model interactive advertising video;

[0138] In this step, the remote control button commands are mapped to the actions displayed in the product model interactive advertising video. Based on the user's button actions, the product model will be controlled to perform corresponding actions.

[0139] For example, if the user presses the "play" button, the product model will begin to display the product's functional features, such as opening the product's display interface, or demonstrating the usage steps, allowing users to have a deeper understanding of the product.

[0140] This allows users to easily understand button operations and quickly master how to interact with the product. This ensures that the product model's responses are consistent with the remote control's operations, improving the user experience.

[0141] S503: When a left or right key operation command of the remote controller is detected, the door of the product model in the product model interactive advertising video is controlled to slowly open or close, and the internal structure is clearly visible;

[0142] In this step, when the system detects the left and right key operation instructions of the remote control, the smart TV will control the door of the product model in the product model interactive advertising video to slowly open or close, so that the internal structure is clearly visible.

[0143] For example, an interactive ad video showcases a home coffee machine. When the user presses the left or right button on the remote control, the machine's side door slowly opens, revealing the internal grinder and heating element, encouraging the user to gain a deeper understanding of the product's design advantages. By slowly opening and closing the door of the product model, the user can clearly see the product's internal structure and details, enhancing product transparency. Furthermore, the slow movement increases suspense during viewing, retaining the user's attention and improving interactivity.

[0144] S504: When the up and down key operation instructions of the remote controller are detected, the product model in the product model interactive advertising video is controlled to slowly flip to display the product appearance structure at different angles.

[0145] In the embodiment of the present invention, when the operation instructions of the up and down keys of the remote control are detected, the product model will slowly flip to show the appearance structure of the product at different angles.

[0146] For example, when showing an interactive advertisement for a new mobile phone, if the user presses the up and down buttons on the remote control, the mobile phone model will slowly flip, allowing the user to view the front, back, sides and top respectively, and fully understand the design details and interface locations of the mobile phone.

[0147] The benefit of this step is that users can view the product from multiple perspectives, fully understanding the appearance design and functional layout. The flip mechanism also satisfies the user's curiosity, allowing them to carefully observe the details of every corner, enhancing the interactive experience.

[0148] Through the above steps, the present invention allows users to not only interact with product models in real time through advertising videos, but also experience the product's functions and appearance during operation. This interactive advertising method significantly enhances user engagement and advertising effectiveness, increasing brand appeal and consumer purchasing desire.

[0149] In an embodiment of the present invention, the product model is a virtual product model that is consistent with the actual product structure. This means that the design and construction of the virtual product model are completely consistent with the real physical product. Specifically, the product model in the interactive advertising video of the present invention has the following key features: 1) The shape, size, color, and material of the virtual product model in the interactive advertising video closely resemble the actual product. This allows users to experience a visual experience that closely resembles the real product when watching or interacting with it. 2) The virtual product model in the interactive advertising video not only resembles the actual product in appearance but also includes details of its internal structure. For example, in the case of electronic products, the model can also display internal circuitry and component layout to help users understand the product's operating principles and design intent. 3) It is interactive, with the virtual model responding to user actions such as rotating, enlarging, and opening doors, further enhancing its consistency with the actual product. Users can operate the virtual model using a remote control or other input device, providing an interactive experience that is unavailable in reality. Furthermore, this virtual product model can convey important product information, including features, instructions, and technical specifications, allowing users to fully understand the product without physically touching it. It also allows consumers to better understand products before purchasing, helping them make more informed choices. Furthermore, through realistic virtual models, users can eliminate doubts about product quality and performance, thereby increasing their confidence in purchasing.

[0150] In another embodiment of the present invention, it further includes the following steps:

[0151] S601. Collecting behavioral data generated by viewers during the interaction process, including the number of operations, viewing time, and conversion rate;

[0152] In this embodiment, various behavioral data generated by users during the process of interacting with the virtual product model advertisement will be monitored and recorded. This data may include:

[0153] 1) Number of operations: the total number of operations performed by users during interaction (such as clicks, slides, model rotations, etc.).

[0154] 2) Watch time: The time users stay on the ad, especially the time they watch key parts (such as product demonstration or function description).

[0155] 3) Conversion rate: refers to the proportion of users who complete a certain target behavior as a result of the advertisement, such as clicking a purchase link, filling out a form, or downloading an application.

[0156] For example, when a brand showcased a virtual model of a new smart speaker, it observed that users engaged in the speaker's voice recognition function very frequently and watched it for extended periods of time, indicating strong interest in the feature.

[0157] By collecting this data, advertisers can intuitively understand how viewers interact with ads and identify which parts are most appealing to viewers. Furthermore, quantitative indicators are provided to help advertisers make more informed decisions, thereby improving advertising effectiveness.

[0158] S602: Conduct in-depth analysis and mining of the collected behavioral data to extract user preference information and behavioral pattern information;

[0159] In this embodiment, the advertiser conducts a detailed analysis of the collected behavioral data and uses data mining technology to extract user preference information and behavioral patterns, including:

[0160] User preference information: User preferences for product features, for example, which features they prefer to see displayed (such as sound quality, design, intelligence, etc.).

[0161] Behavioral pattern information: Identify users' common actions and habits when viewing ads, such as the stage at which they prefer to click on the purchase link or when they usually give up watching.

[0162] For example, analysis results show that most users stop interacting when viewing the design details of a product. Advertisers can infer that design is a key need of users and further reinforce this in subsequent advertisements.

[0163] In this way, the present invention can identify the real needs of the target audience through analysis, and then formulate more targeted advertising strategies. The user experience will be significantly improved due to the content that is more in line with the needs, which helps to improve the brand impression.

[0164] S603: Analyze the extracted user preference information and behavior pattern information to optimize advertising content and delivery strategies.

[0165] This step embodiment optimizes the advertising content and delivery strategy based on the analysis results of step S602. This process includes:

[0166] Optimize ad content: Based on user preference characteristics, adjust the ad's visual elements, messaging, and interactive planning to better attract the target audience.

[0167] Optimize advertising strategies: Select the most effective advertising channels and time periods, and determine which user groups are more likely to convert, thereby improving the overall return on advertising.

[0168] For example, if advertising analysis shows that young users are more concerned with technology and design aesthetics, advertisers can adjust their promotional focus and create more fashionable ads that emphasize advanced functions to further attract this group.

[0169] This can improve advertising effectiveness because as the matching degree between advertising content and user preferences improves, the conversion rate is expected to increase and the return on investment (ROI) of the advertising will also increase accordingly.

[0170] As can be seen, through the above steps, advertisers can effectively collect user behavior data, deeply analyze user preferences and behavior patterns, and optimize advertising content and delivery strategies based on these analysis results. This process not only enhances the user interaction experience but also helps brands more effectively convey their value in the market, thereby increasing sales conversion rates.

[0171] Based on the above embodiments, the present invention further describes in detail a method for processing interactive experience advertisements based on smart TVs through specific application embodiments.

[0172] Taking refrigerators as an example, a method for processing interactive experience advertisements based on smart TVs in this specific application embodiment 2 includes the following components and steps:

[0173] S11. Smart TV platform integration: Integrate an advertising playback system that supports remote control interaction into the smart TV. The system can recognize and respond to commands issued by the remote control, such as left and right, up and down button signals.

[0174] S12. Interactive Advertising Content Production: Create an advertising video or interactive interface featuring a virtual refrigerator model. The model should be able to respond to remote control commands, performing actions such as opening, closing, and flipping the door. The model's interior and exterior details must be sufficiently detailed to allow viewers to clearly see the refrigerator's internal structure and exterior appearance.

[0175] S13. Remote Control Interaction Logic Design: Design a rational remote control interaction logic, associating the left and right buttons with the refrigerator door's opening and closing actions, and the up and down buttons with the refrigerator model's flipping and viewing function. While watching the ad, viewers can control the virtual refrigerator with simple button presses.

[0176] S14. Real-time Feedback and Interaction: When viewers operate the virtual refrigerator with the remote control, the TV screen displays the results of their operations in real time. For example, the refrigerator door slowly opens, revealing the internal structure, or the refrigerator model flips over to show different angles. This real-time feedback mechanism greatly enhances the audience's sense of engagement and experience.

[0177] S15. Combining augmented reality with QR codes: To further enhance the interactive experience, augmented reality elements or QR codes can be embedded in the ad. Viewers can scan the QR code to enter the augmented reality interface and use devices such as smartphones and tablets to view the 3D model of the refrigerator or engage in a more in-depth interactive experience.

[0178] S16. Data collection and analysis: The system can collect audience interaction data, such as number of operations, viewing time, conversion rate, etc., to provide advertisers with valuable user behavior analysis in order to optimize advertising content and delivery strategies.

[0179] In another implementation, such as Figure 2 As shown, this specific embodiment 3 provides a method for processing interactive experience advertisements based on a smart TV, comprising the following steps:

[0180] S21, start;

[0181] S22, interactive advertising content production;

[0182] Specifically include:

[0183] S221. Production of interactive advertising video content, design of advertising content videos for products that need to be promoted.

[0184] S222. Use professional 3D modeling and rendering software to create a detailed model of the refrigerator, including internal structure, exterior details, etc.

[0185] S223. Design animations and interactive effects, such as refrigerator door opening and closing animations and model flipping effects, to enhance the audience's interactive experience.

[0186] S224. Embed QR codes or AR tags in advertisements so that viewers can further engage and interact through devices such as smartphones.

[0187] S23. Integrate the interactive advertising content produced on the smart TV platform:

[0188] Specifically including: S231, integrating an advertising playback system that supports remote control interaction into the smart TV to ensure that it can recognize and process the commands issued by the remote control.

[0189] S232. Implement a real-time feedback mechanism so that when viewers operate the remote control, the smart TV can quickly respond and update the content on the screen.

[0190] S233. Integrate data collection and analysis modules to collect audience behavior data and conduct subsequent analysis.

[0191] S24. Conduct interactive advertising: Place the prepared advertising content on the smart TV platform to ensure that viewers can see the advertisement while watching TV.

[0192] S25. The audience interacts with the interactive advertisement:

[0193] Specifically including: S251, the audience can use the remote control to operate the refrigerator model in the advertisement, such as using the left and right buttons to open the refrigerator door, and using the up and down buttons to flip and view the refrigerator structure.

[0194] S252. If a QR code or AR tag is embedded in the advertisement, viewers can scan the QR code to enter the augmented reality interface, further view the 3D model of the refrigerator and interact with it.

[0195] S253. The audience receives and watches the real-time feedback effects in the advertisement, such as the opening and closing animation of the refrigerator door, the display of the internal structure, etc.

[0196] S26. Collect and analyze data from interactive ads, including: 1) Collecting behavioral data generated during the interaction process, such as number of actions, viewing duration, and conversion rate. 2) Conducting in-depth analysis and mining of the collected data to extract valuable information, such as user preferences and behavioral patterns. 3) Optimizing ad content and delivery strategies based on the data analysis results to improve ad effectiveness and conversion rates.

[0197] S27. End the process.

[0198] As can be seen from the above, the interactive experience advertising processing method based on smart TV in this specific application embodiment has the following advantages:

[0199] 1) Enhanced advertising interactivity: The virtual refrigerator can be operated through remote control interaction, allowing viewers to actively participate in the advertisement while watching it, making the advertisement more interactive and interesting.

[0200] 2) Enhance product awareness: By personally operating the virtual refrigerator, viewers can more intuitively understand the product's internal structure, appearance characteristics and other details, thereby deepening their understanding and memory of the product.

[0201] 3) Improved advertising conversion rates: Enhanced interactive experiences can stimulate viewers' purchasing desire and increase advertising conversion rates. At the same time, through data collection and analysis, advertisers can more accurately target audiences and optimize advertising strategies.

[0202] 4) Promote technological innovation: The implementation of this invention will promote the integrated development of smart TV and advertising technology, bringing new technological innovation and growth points to the advertising industry.

[0203] Exemplary devices

[0204] like Figure 3 As shown, an embodiment of the present invention provides an interactive experience advertising processing device based on a smart TV, the device comprising:

[0205] A pre-setting module 310 is used to pre-produce a product model interactive advertising video that supports interaction with the remote control, and to establish a one-to-one correspondence between the product model display operations in the product model interactive advertising video and the buttons on the smart TV remote control, so as to recognize and respond to commands issued by the remote control;

[0206] The delivery instruction detection module 320 is used to detect in real time whether an advertisement delivery instruction is received when the smart TV starts playing the advertisement;

[0207] The retrieval module 330 is configured to retrieve the product model interactive advertising video to be delivered from the preset product model interactive advertising videos and play it upon receiving an advertisement delivery instruction;

[0208] The interactive instruction receiving module 340 is used to detect in real time whether a key instruction of the smart TV remote control is received during the playback of the product model interactive advertising video;

[0209] The interactive operation control module 350 is used to control the product model of the product model interactive advertising video to perform corresponding action responses when receiving a key command from the smart TV remote control, based on the correspondence between the key command of the smart TV remote control and the product model display operation of the product model interactive advertising video, as described above.

[0210] Based on the above embodiment, the present invention also provides a smart TV, whose principle block diagram can be shown as follows: Figure 4As shown. The smart TV includes a processor, memory, network interface, display screen, and database connected via a system bus. The processor of the smart TV is used to provide computing and control capabilities. The memory of the smart TV includes a non-volatile storage medium and an internal memory. The non-volatile storage medium stores an operating system and a computer program. The internal memory provides an environment for the operation of the operating system and computer program in the non-volatile storage medium. The network interface of the smart TV is used to communicate with an external terminal via a network connection. When the computer program is executed by the processor, a method for processing interactive experience advertisements based on the smart TV is implemented. The database of the smart TV is used to store an interactive experience advertisement processing program based on the smart TV.

[0211] Those skilled in the art will understand that Figure 4 The principle block diagram shown in the figure is only a block diagram of a partial structure related to the solution of the present invention and does not constitute a limitation on the smart TV to which the solution of the present invention is applied. A specific smart TV may include more or fewer components than shown in the figure, or combine certain components, or have a different component arrangement.

[0212] In one embodiment, a smart television is provided, comprising a memory and one or more programs, wherein the one or more programs are stored in the memory and are configured to be executed by one or more processors. The one or more programs include instructions for performing the following operations:

[0213] Pre-produce a product model interactive advertising video that supports interaction with the remote control, and set a one-to-one correspondence between the product model display operations in the product model interactive advertising video and the buttons on the smart TV remote control to identify and respond to commands issued by the remote control;

[0214] When the smart TV starts playing, it detects in real time whether it has received an advertisement delivery instruction;

[0215] When receiving an advertisement delivery instruction, the product model interactive advertisement video to be delivered is retrieved from the pre-set product model interactive advertisement videos for playback;

[0216] When the product model interactive advertising video is playing, real-time detection is performed to see if a key command from the smart TV remote control is received.

[0217] When a key command from a smart TV remote control is received, the product model of the product model interactive advertising video is controlled to perform corresponding action responses according to the correspondence between the key command from the smart TV remote control and the product model display operation of the product model interactive advertising video, as described above.

[0218] The steps of pre-producing a product model interactive advertising video that supports interaction with a remote control, and establishing a one-to-one correspondence between the product model display operations of the product model interactive advertising video and the buttons of the smart TV remote control for recognizing and responding to commands issued by the remote control include:

[0219] Pre-integrate an advertising playback system that supports remote control interaction into the smart TV. The system can recognize and respond to commands issued by the remote control;

[0220] Pre-produce an advertising video or interactive interface containing a virtual appliance model, and set the advertising video or interactive interface containing the virtual appliance model to respond to the operation instructions of the remote control to realize the opening, closing, and flipping actions;

[0221] The interaction logic between the advertisement and the remote control of the virtual appliance model is pre-set, and the left and right buttons are associated with the opening and closing actions of the door of the virtual appliance model, and the up and down buttons are associated with the flip viewing function of the virtual appliance model.

[0222] The steps of pre-producing a product model interactive advertising video that supports interaction with a remote control, and establishing a one-to-one correspondence between the product model display operations of the product model interactive advertising video and the buttons of the smart TV remote control for recognizing and responding to commands issued by the remote control include:

[0223] Pre-produce product advertising videos that need to be promoted;

[0224] Perform 3D modeling and rendering of the product to be promoted in the product advertising video, and create a simulated product model and its internal structure;

[0225] The product model and its internal structure simulated in the product advertising video are set with animation and interactive effects, and have a one-to-one correspondence with the button suggestions of the smart TV remote control, so as to identify and respond to the commands issued by the remote control.

[0226] The steps of pre-producing a product model interactive advertising video that supports interaction with a remote control, and establishing a one-to-one correspondence between the product model display operations of the product model interactive advertising video and the buttons of the smart TV remote control for recognizing and responding to commands issued by the remote control also include:

[0227] An interactive element such as a QR code or AR marker is embedded in the product advertising video, which is used to enter the augmented reality interface through the QR code or AR marker to further view and interact with the 3D model of the advertised product.

[0228] The step of controlling the product model of the product model interactive advertising video to perform a corresponding action response according to the correspondence between the key command of the smart TV remote control and the product model display operation of the product model interactive advertising video when the key command of the smart TV remote control is received includes:

[0229] When receiving a key command from the smart TV remote control to operate the product model of the product model interactive advertising video, controlling the smart TV screen to display the operation result in real time;

[0230] According to the corresponding relationship between the key commands of the smart TV remote control and the product model display operation of the product model interactive advertising video; controlling the product model of the product model interactive advertising video to perform corresponding action responses

[0231] When the left and right key operation instructions of the remote control are detected, the door of the product model of the product model interactive advertising video is controlled to slowly open or close, and the internal structure is clearly visible;

[0232] When the up and down key operation instructions of the remote control are detected, the product model in the product model interactive advertising video is controlled to slowly flip to show the product appearance structure at different angles.

[0233] The product model is a virtual product model that is consistent with the actual product structure.

[0234] The step of controlling the product model of the product model interactive advertising video to perform a corresponding action response according to the correspondence between the key command of the smart TV remote control and the product model display operation of the product model interactive advertising video upon receiving the key command of the smart TV remote control includes:

[0235] Collect behavioral data generated by viewers during the interaction process, including number of operations, viewing time, and conversion rate;

[0236] Conduct in-depth analysis and mining of collected behavioral data to extract user preference information and behavioral pattern information;

[0237] Analyze the extracted user preference information and behavior pattern information to optimize advertising content and delivery strategies, as described above.

[0238] Those skilled in the art will appreciate that all or part of the processes in the above-described embodiments can be implemented by instructing the relevant hardware through a computer program. The computer program can be stored in a non-volatile computer-readable storage medium. When executed, the computer program can include the processes of the above-described embodiments. Among them, any reference to memory, storage, database or other media used in the embodiments provided by the present invention can include non-volatile and / or volatile memory. Non-volatile memory can include read-only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM) or flash memory. Volatile memory can include random access memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in various forms, such as static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double data rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous link DRAM (SLDRAM), RAMbus direct RAM (RDRAM), direct RAM bus dynamic RAM (DRDRAM), and RAMbus dynamic RAM (RDRAM).

[0239] In summary, the present invention provides a method and device for processing interactive experience advertising based on a smart TV, a smart TV, and a storage medium. The present invention provides a novel method for promoting interactive experience advertising for a product (taking a refrigerator as an example) by using a smart TV remote control. The present invention utilizes the interactive function of a smart TV to enable viewers to participate in virtual operations of the product in real time while watching a TV commercial, thereby enhancing the interactivity and fun of the commercial, thereby improving the advertising effect and product awareness, and enhancing the advertising effect. The present invention also has the following advantages:

[0240] 1) Enhanced advertising interactivity: The present invention enables the operation of a virtual refrigerator through remote control interaction, allowing viewers to actively participate in the advertisement while watching it, thereby increasing the interactivity and interest of the advertisement.

[0241] 2) Improved product awareness: By personally operating the virtual refrigerator, viewers can more intuitively understand the product's internal structure, appearance characteristics and other details, thereby deepening their understanding and memory of the product.

[0242] 3) Improved advertising conversion rates: The enhanced interactive experience of this invention can stimulate viewers' purchasing desire and increase advertising conversion rates. At the same time, through data collection and analysis, advertisers can more accurately target audiences and optimize advertising strategies.

[0243] 4) Promote technological innovation. The implementation of this invention will promote the integrated development of smart TV and advertising technology, and bring new technological innovation and growth points to the advertising industry.

[0244] 5) Improved advertising effectiveness.

Claims

1. A method for processing interactive experience advertisements based on smart TV, characterized in that: include: Pre-produce a product model interactive advertising video that supports interaction with a remote control, and set a one-to-one correspondence between the product model display operation of the product model interactive advertising video and each button of the smart TV remote control for identifying and responding to commands issued by the remote control; When the smart TV starts playing, it detects in real time whether it has received an advertisement delivery instruction; When receiving an advertisement delivery instruction, the product model interactive advertisement video to be delivered is retrieved from the pre-set product model interactive advertisement videos for playback; When the product model interactive advertising video is playing, real-time detection is performed to determine whether a key command from the smart TV remote control is received; When a key command of the smart TV remote controller is received, the product model of the product model interactive advertising video is controlled to perform a corresponding action response according to the correspondence between the key command of the smart TV remote controller and the product model display operation of the product model interactive advertising video.

2. The method for processing interactive experience advertisements based on smart TV according to claim 1, characterized in that: The steps of pre-making a product model interactive advertising video that supports interaction with a remote control, and setting a one-to-one correspondence between the product model display operation of the product model interactive advertising video and each button of the smart TV remote control for identifying and responding to instructions issued by the remote control include: Integrate an advertising playback system that supports remote control interaction in the smart TV in advance. The system can recognize and respond to commands issued by the remote control. Pre-produce an advertising video or interactive interface containing a virtual home appliance model, and set the advertising video or interactive interface containing the virtual home appliance model to respond to the operation instructions of the remote control to achieve door opening, door closing, and flipping actions; The advertisement of the virtual home appliance model and the interaction logic of the remote control are preset, the left and right buttons are associated with the opening and closing actions of the door of the virtual home appliance model, and the up and down buttons are associated with the flip viewing function of the virtual home appliance model.

3. The method for processing interactive experience advertisements based on smart TV according to claim 1, characterized in that: The steps of pre-making a product model interactive advertising video that supports interaction with a remote control, and setting a one-to-one correspondence between the product model display operation of the product model interactive advertising video and each button of the smart TV remote control for identifying and responding to instructions issued by the remote control include: Pre-produce product advertising videos that need to be promoted; Perform 3D modeling and rendering of the product to be promoted in the product advertising video, and create a simulated product model and its internal structure; The product model simulated in the product advertisement video and its internal structure are animated and interactively provided, and have a one-to-one correspondence with the button suggestions of the smart TV remote control, so as to identify and respond to commands issued by the remote control.

4. The method for processing interactive experience advertisements based on smart TV according to claim 3, characterized in that: The step of pre-making a product model interactive advertising video that supports interaction with the remote control, and setting a one-to-one correspondence between the product model display operation of the product model interactive advertising video and each button of the smart TV remote control for identifying and responding to instructions issued by the remote control also includes: An interactive element of a QR code or AR marker is embedded in the product advertising video, which is used to enter the augmented reality interface through the QR code or AR marker to further view and interact with the 3D model of the advertised product.

5. The method for processing interactive experience advertisements based on smart TV according to claim 1, characterized in that: When receiving a key command of the smart TV remote controller, the step of controlling the product model of the product model interactive advertising video to perform a corresponding action response according to the corresponding relationship between the key command of the smart TV remote controller and the product model display operation of the product model interactive advertising video comprises: When receiving a key command from a smart TV remote control to operate the product model of the product model interactive advertising video, controlling the smart TV screen to display the operation result in real time; According to the corresponding relationship between the key commands of the smart TV remote control and the product model display operation of the product model interactive advertising video; controlling the product model of the product model interactive advertising video to perform corresponding action responses; When the left and right key operation instructions of the remote control are detected, the door of the product model of the product model interactive advertising video is controlled to slowly open or close, and the internal structure is clearly visible; When the up and down key operation instructions of the remote controller are detected, the product model of the product model interactive advertising video is controlled to slowly flip to display the product appearance structure at different angles.

6. The method for processing interactive experience advertisements based on smart TV according to claim 1, characterized in that: The product model is a virtual product model that is consistent with the actual product structure.

7. The method for processing interactive experience advertisements based on smart TV according to claim 6, characterized in that: The step of controlling the product model of the product model interactive advertising video to perform a corresponding action response according to the corresponding relationship between the key command of the smart TV remote control and the product model display operation of the product model interactive advertising video when receiving the key command of the smart TV remote control comprises: Collect the behavior data generated by the audience during the interaction process, including the number of operations, viewing time, and conversion rate; Conduct in-depth analysis and mining of the collected behavioral data to extract user preference information and behavioral pattern information; Analyze the extracted user preference information and behavior pattern information to optimize advertising content and delivery strategies.

8. An interactive experience advertising processing device based on a smart TV, characterized in that: The device comprises: A pre-setting module is used to pre-produce a product model interactive advertising video that supports interaction with a remote control, and to establish a one-to-one correspondence between the product model display operation of the product model interactive advertising video and each button of the smart TV remote control, so as to identify and respond to commands issued by the remote control; The delivery instruction detection module is used to detect in real time whether an advertisement delivery instruction is received when the smart TV starts playing; A calling module is used to call the product model interactive advertising video to be placed from the pre-set product model interactive advertising videos for playing when receiving an advertising placement instruction; The interactive command receiving module is used to detect in real time whether a key command of the smart TV remote control is received during the playback of the product model interactive advertising video; The interactive operation control module is used to control the product model of the product model interactive advertising video to perform corresponding action responses based on the correspondence between the key commands of the smart TV remote control and the product model display operations of the product model interactive advertising video when receiving the key commands of the smart TV remote control.

9. A smart TV, characterized in that: The device comprises a memory and one or more programs, wherein the one or more programs are stored in the memory and are configured to be executed by one or more processors, and the one or more programs include being used to execute the method according to any one of claims 1 to 7.

10. A non-transitory computer-readable storage medium, characterized in that: When the instructions in the storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute the method as described in any one of claims 1 to 7.

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