Intelligent travel system for propaganda of regional characteristic travel products

Abstract

The invention discloses a smart travel system for propagandizing regional characteristic travel products, which belongs to the field of smart travel systems and comprises a travel information display module, a digital marketing module, a virtual reality experience module, an interactive communication module and a smart guide explanation module. Compared with the prior art, the smart travel system for propagandizing regional characteristic travel products, which is composed of a travel information display module, a digital marketing module, a virtual reality experience module, an interactive communication module and a smart guide explanation module, has the advantages that the propaganda effect on the regional characteristic travel products can be remarkably improved; the intelligent travel text system is formed by organically combining the five modules including the travel information display module, the digital marketing module, the virtual reality experience module, the interactive communication module and the intelligent guide explanation module, the charm of regional characteristic travel text products can be displayed in an omnibearing and multi-dimensional mode, and the participation degree and the satisfaction degree of tourists are improved; and thus, the propaganda effect on regional characteristic text and travel products is remarkably improved.

Description

Technical Field

[0001] The present invention relates to the field of smart cultural tourism systems, and in particular to a smart cultural tourism system for promoting regional characteristic cultural tourism products. Background Art

[0002] The smart cultural tourism system is driven by local cultural elements, and uses modern information technology means such as cloud computing, the Internet of Things, big data, and artificial intelligence to fully perceive, timely release, and intelligently utilize information on tourism resources, tourism economy, tourism activities, and tourists, thereby achieving a comprehensive smart upgrade of tourist attractions. It aims to develop smart applications with rich humanistic connotations and eco-friendly features through technological empowerment, helping scenic spots solve pain points and open up development ideas, thereby enhancing the value of the industry.

[0003] In the prior art, in the era of smart tourism, various travel apps, websites, and social media platforms emerge in an endless stream, and tourists can obtain a large amount of travel information through these platforms. However, due to the huge amount of information, the dissemination of cultural tourism resources is often buried in a large amount of information, resulting in insufficient dissemination. Regional characteristic cultural tourism products may also be submerged in the ocean of information and find it difficult to stand out. At the same time, smart tourism makes it easier for tourists to obtain information, but it also leads to the problem of information homogeneity. Many cultural tourism resources are often covered by popular attractions with high exposure, resulting in the limited dissemination of other cultural tourism products with regional characteristics, making the smart cultural tourism system relatively single in content presentation, lacking depth and breadth, and difficult to fully display the unique charm of regional characteristic cultural tourism products. In addition, there is a lack of innovation in publicity methods and means, which cannot attract the attention and interest of tourists, thereby reducing the publicity effect of the smart cultural tourism system on regional characteristic cultural tourism products. Summary of the invention

[0004] The main purpose of the present invention is to provide a smart cultural tourism system for promoting regional cultural tourism products, which can effectively solve the problems in the background technology.

[0005] To achieve the above object, the technical solution adopted by the present invention is: A smart cultural tourism system for promoting regional characteristic cultural tourism products, comprising the following modules: a tourism information display module, a digital marketing module, a virtual reality experience module, an interactive communication module and a smart tour guide module; The tourism information display module is responsible for displaying detailed information of regional characteristic cultural and tourism products; The digital marketing module is used to push personalized cultural tourism product promotion information to target tourists; The virtual reality experience module is used to enable tourists to experience immersive cultural tourism products at home or in tourist destinations through VR devices; The interactive communication module is used to build an interactive communication platform between tourists and cultural tourism product providers; The smart tour guide and explanation module is used to provide tourists with intelligent tour guide and explanation services through channels such as smart tour guide equipment and mobile phone APP.

[0006] Preferably, the tourism information display module is composed of multiple sub-modules such as an information collection and integration module, an editing and management module, a multimedia display module, a query and search module, an information push module, a data statistical analysis module and a multi-channel publishing module.

[0007] Preferably, the entire information collection module is responsible for collecting tourism information from various channels such as official information of the scenic spot, third-party tourism platforms and social media, and integrating, selecting and classifying it to ensure that the information displayed to tourists is the latest and most comprehensive. The editing management module edits, processes and optimizes the collected tourism information to ensure the accuracy and vividness of the information. At the same time, it provides content management functions to facilitate administrators to update, delete and sort the information. The multimedia display module supports various forms of multimedia content display such as pictures, videos, audio, VR panoramas of regional characteristic cultural and tourism products. The query and search module provides tourists with interactive query and search functions. Tourists can quickly find the required tourism information through keywords, classifications, maps and other methods. The information push module can push personalized tourism information to tourists based on tourists' preferences, historical behaviors and other data. The data statistical analysis module counts and analyzes the display effect of tourism information, tourists' query behaviors and other data. The multi-channel publishing module supports the release of tourism information through various channels such as scenic spot websites, APPs, touch screens, LED screens, social media and so on.

[0008] Preferably, the digital marketing module is composed of multiple sub-modules including a data analysis module, a user portrait construction module, a marketing strategy planning module, a creation management module, a marketing channel integration module, an intelligent optimization module and a monitoring and evaluation module.

[0009] Preferably, the data analysis module is responsible for collecting, processing and analyzing various types of marketing data; the user portrait construction module constructs user portraits based on the data analysis results, including the user's basic attributes, consumption habits, interest preferences, etc.; the marketing strategy planning module formulates marketing strategies and plans based on user portraits and market analysis, including content marketing, social media marketing, search engine optimization, search engine marketing, email marketing, etc.; the creation management module is responsible for the creation, editing, review and publication of marketing content, including copywriting, pictures, videos, social media posts, etc.; the marketing channel integration module integrates and manages various types of marketing channels; the intelligent optimization module uses marketing automation tools and artificial intelligence technology to realize the automated execution and intelligent optimization of marketing activities; the monitoring and evaluation module monitors and evaluates the effectiveness of marketing activities in real time, including key indicators such as click-through rate, conversion rate, and ROI.

[0010] Preferably, the virtual reality experience module is composed of multiple sub-modules including a detection module, a sensor and control module, a modeling module, a feedback module, a display module, an audio module and an interaction module.

[0011] Preferably, the detection module detects the user's operating instructions. The sensor and control module, on the one hand, receives the operating instructions from the user and converts them into corresponding actions in the virtual environment. On the other hand, it presents the feedback in the virtual environment in a form that the user can perceive, and controls the sensor to ensure that the sensor can accurately and real-time capture and transmit the user's information, and adjust and optimize the virtual environment accordingly. The modeling module uses three-dimensional modeling technology to build a corresponding virtual environment based on real-world data and information. The feedback module receives information from the sensor and provides real-time feedback to the user in various ways. The display module presents the virtual environment to the user in three-dimensional form through a display device. The audio module is responsible for sound simulation and playback in the virtual environment. The interaction module realizes interaction between the user and the virtual environment.

[0012] Preferably, the interactive communication module is composed of multiple sub-modules such as a customer service module, a complaint and suggestion module, a sharing module, an integration module, a push module and a management and analysis module.

[0013] Preferably, the customer service module provides real-time or non-real-time question-and-answer services, and tourists can consult customer service personnel on travel-related issues through text, voice or video, and obtain timely answers. The complaint and suggestion module allows tourists to submit complaints, suggestions and feedback online. The sharing module can establish a travel community forum, and tourists can post travel notes, strategies, experiences, pictures, videos and other content on the forum to share and exchange travel experiences with other tourists. The integration module integrates the smart cultural tourism system with the social media platform to facilitate tourists to share travel experiences and participate in interactive activities on social media. The push module provides real-time communication function, and sends travel information, preferential activities and other content to tourists through the message push function. The management and analysis module collects and analyzes tourists' behavioral data on the interactive communication platform.

[0014] Preferably, the smart tour guide interpretation module is composed of a plurality of submodules including a map navigation module, a real-time positioning module, a voice interpretation module, an information release promotion module, an interactive question and answer module, a facility annotation query module and a personalized push module. The map navigation module shows the overall layout of the scenic area and the location of each scenic spot for tourists. The real-time positioning module displays the location of tourists in the scenic area in real time based on positioning technologies such as GPS or Beidou, and provides accurate navigation services for tourists. The voice interpretation module provides real-person voice interpretation and AI intelligent voice interpretation services to introduce tourists to the historical culture, landscape features, cultural connotations and other information of the scenic area. The information release and push module publishes and pushes the latest notifications, information, activities and other information of the scenic area in real time through the smart tour guide system, so that tourists can keep abreast of the dynamics of the scenic area at any time. The interactive question and answer module provides tourists with interactive question and answer services, and tourists can ask questions through the system and get timely answers. The facility annotation query module supports the scenic area to customize the location information of scenic spots and facilities according to geographic coordinates, and provides a quick query function. The personalized recommendation module provides tourists with personalized tour routes and scenic spot recommendation services based on tourists' behavior data and preference data. Compared with the prior art, the present invention has the following beneficial effects: In the present invention, the smart cultural tourism system for promoting regional characteristic cultural tourism products, which is composed of a tourism information display module, a digital marketing module, a virtual reality experience module, an interactive communication module and a smart tour guide module, can significantly improve the promotion effect of regional characteristic cultural tourism products compared with the prior art; The tourism information display module can centrally display detailed information on regional cultural and tourism products, including historical background, cultural characteristics, scenic spot introductions, etc., providing tourists with a full range of information services. Tourists can easily obtain the required information through multiple channels, which improves the accessibility and dissemination efficiency of information. By using big data analysis technology through the digital marketing module, we can accurately locate the target tourist group, realize personalized push and customized services, improve marketing effectiveness, and expand the exposure and influence of regional cultural and tourism products through various digital means such as social media, search engine optimization, content marketing, etc., and collect tourist feedback in real time to provide a basis for product optimization and marketing strategy adjustment; Through the virtual reality experience module, virtual reality technology can simulate real scenes, allowing tourists to experience the unique charm of cultural tourism products at home, increase tourists' interest and curiosity, break the geographical restrictions of traditional tourism, and allow tourists to experience the cultural customs and natural landscape of the region without having to go there in person. At the same time, for some vulnerable cultural heritage, virtual reality technology provides a lossless display method, which is conducive to the protection and inheritance of cultural heritage; Through the interactive communication module, tourists can communicate with other tourists, local residents or experts in real time, which increases the interactivity and fun of the travel process. Tourists can get timely answers to questions they encounter during the travel process, improve tourists' satisfaction and trust, and enable satisfied tourists to share their travel experience through the interactive communication module, forming a good word-of-mouth effect and attracting more potential tourists; Through the intelligent tour guide and interpretation module, personalized tour routes and interpretation services are provided according to tourists' interests and needs to enhance tourists' tour experience; Therefore, through the organic combination of these five modules, the smart cultural and tourism system can fully and multi-dimensionally display the charm of regional cultural and tourism products, increase tourists' participation and satisfaction, and thus significantly enhance the publicity effect of regional cultural and tourism products. BRIEF DESCRIPTION OF THE DRAWINGS

[0015] Figure 1 This is a schematic diagram of the process of a smart cultural tourism system for promoting regional characteristic cultural tourism products according to the present invention. DETAILED DESCRIPTION

[0016] In order to make the technical means, creative features, objectives and effects achieved by the present invention easy to understand, the present invention is further explained below in conjunction with specific implementation methods.

[0017] like Figure 1 As shown, a smart cultural tourism system for promoting regional characteristic cultural tourism products includes the following modules: tourism information display module, digital marketing module, virtual reality experience module, interactive communication module and smart tour guide module; The tourism information display module is responsible for displaying detailed information on regional cultural and tourism products; The digital marketing module is used to push personalized cultural and tourism product promotion information to target tourists; The virtual reality experience module is used to provide tourists with an immersive cultural tourism product experience at home or in tourist distribution centers through VR devices; The interactive communication module is used to build an interactive communication platform between tourists and cultural tourism product providers; The smart tour guide and interpretation module is used to provide tourists with intelligent tour guide and interpretation services through smart tour guide devices, mobile phone APP and other channels.

[0018] In the above embodiment scheme, the smart cultural tourism system composed of the organic combination of the five modules of tourism information display module, digital marketing module, virtual reality experience module, interactive communication module and smart guide interpretation module can fully and multi-dimensionally display the charm of regional characteristic cultural tourism products, improve the participation and satisfaction of tourists, and thus significantly improve the publicity effect of regional characteristic cultural tourism products. like Figure 1As shown, in this embodiment, the tourism information display module is composed of multiple sub-modules such as an information collection and integration module, an editing and management module, a multimedia display module, a query and search module, an information push module, a data statistical analysis module and a multi-channel publishing module. The function of the information collection and integration module is to collect tourism information from various channels (such as official information of scenic spots, third-party tourism platforms, social media, etc.), and integrate, screen and classify it, so as to ensure that the information displayed to tourists is the latest and most comprehensive; the function of the editing and management module is to edit, process and optimize the collected tourism information to ensure the accuracy and vividness of the information, and at the same time, provide content management functions to facilitate management The administrator can update, delete and sort the information, which is to improve the reading experience and satisfaction of tourists; the function of the multimedia display module is to support the display of multimedia content in various forms such as pictures, videos, audio, VR panorama, etc., and its role is to provide tourists with a more intuitive and vivid tourism information experience through rich multimedia elements, and enhance tourists' sense of immersion and participation, improve the attractiveness and dissemination effect of information; the function of the query and search module is to provide tourists with interactive query and search functions. Tourists can quickly find the required tourism information through keywords, categories, maps, etc., support advanced search functions such as fuzzy search and associative search, improve the accuracy and efficiency of queries, and its role is to provide tourists with interactive query and search functions, and ... improve the accuracy and efficiency of tourists. The function of the information push module is to push personalized tourism information to tourists based on their preferences, historical behaviors and other data. Its role is to analyze tourists' needs through intelligent algorithms, achieve accurate push, improve the pertinence and effectiveness of information, and enhance tourists' stickiness and loyalty. The function of the data statistics and analysis module is to count and analyze the display effect of tourism information, tourists' query behavior and other data. Its role is to provide data support for administrators, help optimize information display strategies and improve user experience. The function of the multi-channel publishing module is to support the dissemination of tourism information through scenic spot websites, APPs, touch screens, LED The information is released through multiple channels such as large screens and social media. Its role is to achieve multi-channel coverage of information, improve the efficiency and coverage of information dissemination, facilitate tourists to obtain tourism information in different scenarios, and improve tourists' satisfaction and convenience; through the collaborative work of multiple sub-modules such as information collection and integration module, editing and management module, multimedia display module, query and search module, information push module, data statistics and analysis module and multi-channel publishing module, it can centrally display detailed information on regional cultural and tourism products, including historical background, cultural characteristics, scenic spot introduction, etc., to provide tourists with a full range of information services. Tourists can easily obtain the required information through multiple channels, which improves the accessibility and dissemination efficiency of information; In this embodiment, the digital marketing module is composed of a data analysis module and a user portrait construction module. Figure 1As shown in the figure, it is composed of multiple sub-modules such as marketing strategy planning module, creation management module, marketing channel integration module, intelligent optimization module and monitoring and evaluation module. The function of the data analysis module is to collect, process and analyze various marketing data, including user behavior data, market trend data, competitor data, etc. Its role is to reveal user preferences, market trends and potential business opportunities through in-depth data analysis, and provide data support for the formulation of marketing strategies; the function of the user portrait construction module is to construct user portraits based on data analysis results, including users' basic attributes, consumption habits, interest preferences, etc. Its role is to help companies understand the target user groups more accurately and achieve The function of the marketing strategy planning module is to formulate marketing strategies and plans based on user portraits and market analysis, including content marketing, social media marketing, search engine optimization (SEO), search engine marketing (SEM), email marketing, etc., to ensure the pertinence and effectiveness of marketing activities and improve marketing effects and ROI; the function of the creation management module is to be responsible for the creation, editing, review and publication of marketing content, including copywriting, pictures, videos, social media posts, etc., to provide high-quality and attractive marketing content to attract user attention and promote conversion; the function of the marketing channel integration module is to integrate and manage various marketing channels Marketing channels include self-owned channels (such as official websites and apps) and third-party channels (such as social media platforms and e-commerce platforms). Their role is to ensure the consistency and coordination of marketing information among different channels, and to improve marketing coverage and reach. The function of the intelligent optimization module is to use marketing automation tools and artificial intelligence technology to realize the automated execution and intelligent optimization of marketing activities. Its role is to improve marketing efficiency and reduce labor costs. At the same time, it adjusts marketing strategies in real time based on user feedback and behavior data to improve marketing effectiveness. The function of the monitoring and evaluation module is to monitor and evaluate the effectiveness of marketing activities in real time, including key indicators such as click-through rate, conversion rate, and ROI. Its role is to It is to help enterprises understand the actual effect of marketing activities, identify problems and adjust strategies in time, and provide data support and reference for future marketing activities; through the collaborative work of multiple sub-modules such as data analysis module, user portrait construction module, marketing strategy planning module, creation management module, marketing channel integration module, intelligent optimization module and monitoring and evaluation module, it can accurately locate the target tourist group, realize personalized push and customized services, improve marketing effect, and expand the exposure and influence of regional characteristic cultural and tourism products through various digital means such as social media, search engine optimization, content marketing, etc., and can collect tourist feedback in real time to provide a basis for product optimization and marketing strategy adjustment; like Figure 1As shown, in this embodiment, the virtual reality experience module is composed of multiple sub-modules such as a detection module, a sensor and control module, a modeling module, a feedback module, a display module, an audio module and an interaction module. The function of the detection module is to detect the user's operation instructions, such as head rotation, gestures, etc., and its role is to capture the user's movements and position information through sensors and other devices to provide basic data for subsequent virtual environment rendering and interaction; the function of the sensor and control module is to accept the operation instructions from the user and convert them into corresponding actions in the virtual environment on the one hand; on the other hand, present the feedback (such as vision, hearing, touch, etc.) in the virtual environment in a form that the user can perceive, and The sensor is controlled to ensure that the sensor can accurately and real-time capture and transmit the user's information, and the virtual environment is adjusted and optimized accordingly. Its role is to serve as a bridge between the user and the virtual environment, realize two-way information transmission and interaction, ensure the smoothness and realism of the virtual reality experience, and enhance the user's sense of immersion; the function of the modeling module is to use 3D modeling technology to build a corresponding virtual environment according to the data and information of the real world. Its role is to provide users with a realistic virtual world in which users can perform various operations and experiences; the function of the feedback module is to receive information from the sensor module and provide users with various methods (such as vision, hearing, touch, etc.) The function of the display module is to present the virtual environment to the user in a three-dimensional form through display devices (such as VR helmets, stereo displays, etc.), and its function is to provide high-quality visual effects so that users can experience the virtual world in an immersive way; the function of the audio module is to simulate and play the sounds in the virtual environment, including environmental sound effects, background music, etc., and its function is to enhance the realism and immersion of the virtual environment, so that users can also have a good auditory experience; the function of the interaction module is to realize the interaction between the user and the virtual environment, including gesture recognition, voice recognition, eye recognition, etc. Motion tracking, etc., its role is to improve user participation and interactivity, so that users can interact with the virtual environment more naturally; through the collaborative work of multiple sub-modules such as detection module, sensor and control module, modeling module, feedback module, display module, audio module and interaction module, virtual reality technology can simulate real scenes, so that tourists can experience the unique charm of cultural tourism products at home, increase tourists' interest and curiosity, break the geographical restrictions of traditional tourism, and allow tourists to experience the cultural customs and natural landscape of the region without going there in person. At the same time, for some vulnerable cultural heritage, virtual reality technology provides a lossless display method, which is conducive to the protection and inheritance of cultural heritage; like Figure 1As shown, in this embodiment, the interactive communication module is composed of multiple sub-modules such as a customer service module, a complaint and suggestion module, a sharing module, an integration module, a push module and a management and analysis module. The function of the customer module is to provide real-time or non-real-time question-and-answer services. Tourists can consult customer service personnel about travel-related issues through text, voice or video, and get timely answers. Its role is to improve tourist satisfaction and solve tourists' questions and confusion during the travel process; the function of the complaint and suggestion module is to allow tourists to submit complaints, suggestions and feedback online, including text, pictures, videos and other forms. Its role is to help tourism service providers to understand tourists' dissatisfaction and opinions in a timely manner and promote service improvement and enhancement; the function of the sharing module is to establish a tourism community forum, where tourists can post travel notes, strategies, experiences, pictures, videos and other content on the forum to share and exchange travel experiences with other tourists. Its role is to enhance tourists' sense of participation and belonging and promote the dissemination and exchange of tourism culture; the function of the integration module is to integrate the smart cultural tourism system with social media platforms (such as WeChat, Weibo, Douyin, etc.) to facilitate tourists to share travel experiences and participate in interactive activities on social media. Its function is to The function of the push module is to provide real-time communication functions, such as online chat rooms, private messages, etc., to facilitate instant communication between tourists. At the same time, through the message push function, tourist information, preferential activities and other content are sent to tourists. Its function is to improve the interactivity and participation of tourists and promote the sales and promotion of tourism products. The function of the management and analysis module is to collect and analyze the behavioral data of tourists on the interactive communication platform, such as consultation content, complaint type, sharing content, etc. Its role is to provide decision-making support for tourism service providers, help optimize service processes, improve service quality, formulate marketing strategies, etc.; through the collaborative work of multiple sub-modules such as the customer service module, complaint and suggestion module, sharing module, integration module, push module and management and analysis module in the interactive communication module, real-time communication can be carried out with other tourists, local residents or experts, increasing the interactivity and fun of the travel process. Questions encountered by tourists during the travel process can be answered in time, improving tourists' satisfaction and trust, and enabling satisfied tourists to share their travel experience through the interactive communication module, forming a good word-of-mouth effect, and attracting more potential tourists. like Figure 1As shown, in this embodiment, the smart tour guide module is composed of multiple sub-modules such as a map navigation module, a real-time positioning module, a voice interpretation module, an information release promotion module, an interactive question-and-answer module, a facility annotation query module, and a personalized push module. The function of the map navigation module is to provide an electronic map of the scenic area, support basic operations such as zooming, panning, and rotating, and show tourists the overall layout of the scenic area and the location of each scenic spot. Its role is to use hand-drawn maps to customize exclusive hand-drawn maps according to the characteristics of the scenic area, highlight the unique charm of the scenic area, and support a variety of route display methods, such as maps, lists, and multiple columns, so that tourists can view and select them conveniently; The function of the real-time positioning module is to display the location of tourists in the scenic area in real time based on positioning technologies such as GPS or Beidou, and provide tourists with accurate navigation services. Its role is to prevent tourists from getting lost and ensure that tourists can smoothly reach the attractions they want to visit; the function of the voice interpretation module is to provide real-person voice interpretation and AI intelligent voice interpretation services to introduce tourists to the historical culture, landscape features, cultural connotations and other information of the scenic area. Its role is that real-person voice interpretation is more vivid, while AI intelligent voice interpretation is low-cost and fast to produce, and the interpretation effect is comparable to that of real people. In addition, multi-language and multi-style voice interpretation can meet the needs of different tourists; the function of the information release promotion module The function of the interactive Q&A module is to provide tourists with interactive Q&A services. Tourists can ask questions through the system and get timely answers. Its function is to solve tourists' questions and confusions during the tour and improve tourists' satisfaction and experience. The function of the facility annotation query module is to support scenic spots to customize the location information of attractions and facilities (such as public toilets, service points, etc.) according to geographic coordinates, and provide quick query. The query function is to help tourists quickly find the location of the required facilities and navigate to them; the function of the personalized push module is to provide tourists with personalized tour routes and scenic spot recommendation services based on tourists' behavior data and preference data, and its role is to improve tourists' tour experience and satisfaction, so that tourists can tour according to their own interests and needs; through the collaborative work of multiple sub-modules such as the map navigation module, real-time positioning module, voice interpretation module, information release promotion module, interactive question and answer module, facility annotation query module and personalized push module, personalized guided routes and interpretation services can be provided according to tourists' interests and needs, thereby improving tourists' tour experience.

[0019] The above descriptions are only preferred embodiments of the present invention and are not intended to limit the present invention. Although the present invention has been described in detail with reference to the aforementioned embodiments, various improvements may be made to the present invention and parts thereof may be replaced by equivalents, or some technical features thereof may be replaced by equivalents without departing from the scope of the present invention. All that is within the spirit and principles of the present invention should be included in the protection scope of the present invention.

Claims

1. A smart cultural tourism system for promoting regional characteristic cultural tourism products, characterized in that: It includes the following modules: tourism information display module, digital marketing module, virtual reality experience module, interactive communication module and smart tour guide module; The tourism information display module is responsible for displaying detailed information of regional characteristic cultural and tourism products; The digital marketing module is used to push personalized cultural tourism product promotion information to target tourists; The virtual reality experience module is used to enable tourists to experience immersive cultural tourism products at home or in tourist distribution centers through VR equipment; The interactive communication module is used to build an interactive communication platform between tourists and cultural tourism product providers; The smart tour guide and explanation module is used to provide tourists with intelligent tour guide and explanation services through channels such as smart tour guide equipment and mobile phone APP.

2. According to claim 1, a smart cultural tourism system for promoting regional characteristic cultural tourism products is characterized by: The tourism information display module is composed of multiple submodules such as an information collection and integration module, an editing and management module, a multimedia display module, a query and search module, an information push module, a data statistical analysis module and a multi-channel publishing module.

3. The smart cultural tourism system for promoting regional characteristic cultural tourism products according to claim 2, characterized in that: The entire information collection module is responsible for collecting tourism information from various channels such as official information of the scenic spot, third-party tourism platforms and social media, and integrating, selecting and classifying it to ensure that the information displayed to tourists is the latest and most comprehensive. The editing management module edits, processes and optimizes the collected tourism information to ensure the accuracy and vividness of the information. At the same time, it provides content management functions to facilitate administrators to update, delete and sort the information. The multimedia display module supports various forms of multimedia content display such as pictures, videos, audio, VR panoramas, etc. of regional characteristic cultural and tourism products. The query and search module provides tourists with interactive query and search functions. Tourists can quickly find the required tourism information through keywords, classifications, maps, etc. The information push module can push personalized tourism information to tourists based on tourists' preferences, historical behaviors and other data. The data statistical analysis module counts and analyzes the display effect of tourism information, tourists' query behaviors and other data. The multi-channel publishing module supports the release of tourism information through various channels such as scenic spot websites, APPs, touch screens, LED screens, social media, etc.

4. The smart cultural tourism system for promoting regional characteristic cultural tourism products according to claim 1, characterized in that: The digital marketing module is composed of multiple sub-modules including a data analysis module, a user portrait construction module, a marketing strategy planning module, a creation management module, a marketing channel integration module, an intelligent optimization module and a monitoring and evaluation module.

5. According to claim 4, a smart cultural tourism system for promoting regional characteristic cultural tourism products is characterized by: The data analysis module is responsible for collecting, processing and analyzing various marketing data. The user portrait construction module constructs user portraits based on the data analysis results, including the user's basic attributes, consumption habits, interest preferences, etc. The marketing strategy planning module formulates marketing strategies and plans based on user portraits and market analysis, including content marketing, social media marketing, search engine optimization, search engine marketing, email marketing, etc. The creation management module is responsible for the creation, editing, review and publication of marketing content, including copywriting, pictures, videos, social media posts, etc. The marketing channel integration module integrates and manages various marketing channels. The intelligent optimization module uses marketing automation tools and artificial intelligence technology to realize the automated execution and intelligent optimization of marketing activities. The monitoring and evaluation module monitors and evaluates the effectiveness of marketing activities in real time, including key indicators such as click-through rate, conversion rate, ROI, etc.

6. The smart cultural tourism system for promoting regional characteristic cultural tourism products according to claim 1, characterized in that: The virtual reality experience module is composed of multiple sub-modules such as a detection module, a sensor and control module, a modeling module, a feedback module, a display module, an audio module and an interaction module.

7. The smart cultural tourism system for promoting regional characteristic cultural tourism products according to claim 6, characterized in that: The detection module detects the user's operating instructions. The sensor and control module, on the one hand, accepts the operating instructions from the user and converts them into corresponding actions in the virtual environment. On the other hand, it presents the feedback in the virtual environment in a form that the user can perceive, and controls the sensor to ensure that the sensor can accurately and real-time capture and transmit the user's information, and adjust and optimize the virtual environment accordingly. The modeling module uses three-dimensional modeling technology to build a corresponding virtual environment based on real-world data and information. The feedback module receives information from the sensor and provides real-time feedback to the user in various ways. The display module presents the virtual environment to the user in three-dimensional form through a display device. The audio module is responsible for sound simulation and playback in the virtual environment. The interaction module realizes interaction between the user and the virtual environment.

8. The smart cultural tourism system for promoting regional characteristic cultural tourism products according to claim 1, characterized in that: The interactive communication module is composed of multiple sub-modules such as a customer service module, a complaint and suggestion module, a sharing module, an integration module, a push module and a management and analysis module.

9. The smart cultural tourism system for promoting regional characteristic cultural tourism products according to claim 8, characterized in that: The customer service module provides real-time or non-real-time question-and-answer services. Tourists can consult customer service personnel on travel-related issues through text, voice or video and obtain timely answers. The complaint and suggestion module allows tourists to submit complaints, suggestions and feedback online. The sharing module can establish a travel community forum. Tourists can post travel notes, strategies, experiences, pictures, videos and other content on the forum to share and exchange travel experiences with other tourists. The integration module integrates the smart cultural tourism system with the social media platform to facilitate tourists to share travel experiences and participate in interactive activities on social media. The push module provides real-time communication function, and sends travel information, preferential activities and other content to tourists through the message push function. The management and analysis module collects and analyzes tourists' behavioral data on the interactive communication platform.

10. The smart cultural tourism system for promoting regional characteristic cultural tourism products according to claim 1, characterized in that: The smart tour guide and explanation module is composed of multiple sub-modules such as a map navigation module, a real-time positioning module, a voice interpretation module, an information release and promotion module, an interactive question and answer module, a facility annotation query module and a personalized push module. The map navigation module shows the overall layout of the scenic area and the location of each scenic spot for tourists. The real-time positioning module displays the location of tourists in the scenic area in real time based on positioning technologies such as GPS or Beidou, and provides tourists with accurate navigation services. The voice interpretation module provides real-person voice interpretation and AI intelligent voice interpretation services to introduce tourists to the historical culture, landscape features, cultural connotations and other information of the scenic area. The information release and push module publishes and pushes the latest notifications, information, activities and other information of the scenic area in real time through the smart tour guide system, so that tourists can keep abreast of the dynamics of the scenic area at any time. The interactive question and answer module provides tourists with interactive question and answer services. Tourists can ask questions through the system and get timely answers. The facility annotation query module supports the scenic area to customize the location information of scenic spots and facilities according to geographic coordinates, and provides a quick query function. The personalized recommendation module provides tourists with personalized tour routes and scenic spot recommendation services based on tourists' behavior data and preference data.

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