Media promotion system based on unmanned control

Abstract

The invention relates to the technical field of advertisement media, and discloses a media promotion system based on unmanned control, which comprises a data acquisition module, a data analysis module, a decision module, a promotion platform and unmanned control equipment, and is characterized in that the data acquisition module is used for acquiring user behavior data and market dynamic data in real time; the data analysis module is used for analyzing the collected data and extracting feature data, the decision module generates a promotion strategy according to a data analysis result, the promotion platform is used for displaying advertisement content and controlling advertisement putting, and the unmanned control device is connected with the data analysis module and the promotion platform through wireless communication. The promotion content, the delivery mode and the time arrangement can be automatically adjusted according to the generated promotion strategy. The method has the advantages of automation, intelligence and high efficiency, can effectively solve the problems of low popularization efficiency, high cost and slow response in the prior art, and provides a new solution for advertisement putting and media popularization.

Description

Technical Field

[0001] The present invention relates to the technical field of advertising media, and in particular to a media promotion system based on unmanned control. Background Art

[0002] With the development of Internet technology and intelligent equipment, the traditional media promotion model is gradually unable to meet the requirements of modern society for efficiency, accuracy and flexibility. In the existing media promotion system, most systems still rely on manual operation and control, resulting in low promotion efficiency, high cost, poor scalability and prone to manual operation errors. Especially in a dynamically changing market environment, traditional manual operation cannot achieve real-time response and automatic adjustment, and cannot flexibly optimize promotion strategies according to specific circumstances.

[0003] In addition, most existing promotion systems rely on traditional equipment control methods, such as manually adjusting promotion content, selecting appropriate delivery platforms, and arranging delivery time, which not only increases the complexity of management and operation, but also poses great challenges to the sustainability and reliability of promotion effects. With the maturity of unmanned technology, the introduction of unmanned control systems can effectively reduce the cost of manual operation, improve the flexibility and adaptability of the promotion system, and make optimization adjustments based on real-time data to achieve more efficient and accurate promotion effects.

[0004] Therefore, there is an urgent need for a media promotion system based on unmanned control, which can improve the effect of media promotion, reduce manual intervention, and reduce management costs through autonomous control and optimization mechanisms. It can also adjust promotion strategies in real time according to market feedback and has strong adaptability and efficiency. Summary of the invention

[0005] The present invention mainly solves the technical problems existing in the above-mentioned prior art and provides a media promotion system based on unmanned control.

[0006] In order to achieve the above-mentioned purpose, the present invention adopts the following technical scheme: a media promotion system based on unmanned control, including a data collection module, a data analysis module, a decision module, a promotion platform and an unmanned control device. The data collection module is used to collect user behavior data and market dynamics data in real time, the data analysis module is used to analyze the collected data and extract feature data, the decision module generates a promotion strategy according to the data analysis results, the promotion platform is used to display advertising content and control advertising delivery, and the unmanned control device is connected to the data analysis module and the promotion platform via wireless communication, and can automatically adjust the promotion content, delivery method and time arrangement according to the generated promotion strategy.

[0007] As a preferred technical solution of the present invention, the data collection module includes a user behavior tracking module and a market dynamics monitoring module. The user behavior tracking module is used to collect users' browsing behavior, purchasing behavior and interactive behavior, and the market dynamics monitoring module is used to monitor market changes, competitor dynamics and public opinion data in real time.

[0008] As a preferred technical solution of the present invention, the data analysis module uses big data analysis technology and machine learning algorithms to perform in-depth analysis of user data and market data to achieve accurate user portraits and market trend predictions.

[0009] As a preferred technical solution of the present invention, the decision-making module generates personalized promotion strategies using artificial intelligence technology based on the analysis results provided by the data analysis module, including advertising content customization, advertising delivery channel selection and delivery time optimization.

[0010] As a preferred technical solution of the present invention, the promotion platform is an advertising delivery platform, which can automatically adjust the delivery content, format, duration and frequency of advertisements according to the promotion strategy generated by the decision-making module, and can monitor the advertising delivery effect in real time.

[0011] As a preferred technical solution of the present invention, the unmanned control equipment is an automated control device that can exchange data with each module through wireless communication without human intervention and adjust system operating parameters in real time.

[0012] As a preferred technical solution of the present invention, the unmanned control device achieves compatibility with multiple promotion platforms through a cloud platform, and can automatically adjust advertising delivery strategies and methods according to the characteristics of different platforms.

[0013] As a preferred technical solution of the present invention, the data analysis module also includes a user feedback processing unit, which is used to collect user feedback information on the advertisement content and optimize subsequent advertisement delivery strategies according to the feedback information.

[0014] As a preferred technical solution of the present invention, the promotion platform can automatically select a suitable promotion mode according to the strategy of the decision module, including at least one form of video advertising, graphic advertising and social media promotion.

[0015] The present invention provides a media promotion system based on unmanned control. It has the following beneficial effects:

[0016] 1. This unmanned media promotion system has the advantages of automation, intelligence and high efficiency. It can effectively solve the problems of low promotion efficiency, high cost and slow response in the existing technology, and provide a new solution for advertising and media promotion.

[0017] 2. This is a media promotion system based on unmanned control. Through unmanned automated management, the system can accurately analyze user needs and adjust promotion strategies in real time, thereby improving the effectiveness of advertising and reducing the risk of manual intervention and operational errors.

[0018] 3. This is a media promotion system based on unmanned control. The automated operation of the system can significantly reduce the cost of manual operation, while avoiding poor promotion effects caused by untimely manual adjustments, further improving resource utilization.

[0019] 4. This is a media promotion system based on unmanned control. Through the intelligent decision-making module, the system can timely adjust the advertising content and delivery strategy according to real-time market dynamics and user feedback to ensure the accurate delivery of advertisements and improve the conversion rate of advertisements.

[0020] 5. This is a media promotion system based on unmanned control. The combination of unmanned control equipment and cloud platform makes the system highly scalable and flexible. It can carry out customized promotion according to different market demands and platform characteristics to meet diversified market demands.

[0021] 6. This is a media promotion system based on unmanned control. Through accurate analysis of user behavior data, the system can push advertising content that is more in line with user interests and needs, increase user participation and advertising effectiveness, and thus improve the overall effect of advertising promotion. BRIEF DESCRIPTION OF THE DRAWINGS

[0022] Figure 1 It is a system block diagram of the present invention. DETAILED DESCRIPTION

[0023] In order to more clearly illustrate the implementation methods of the present invention or the technical solutions in the prior art, the following briefly introduces the drawings required for the implementation methods or the description of the prior art. Obviously, the drawings described below are only exemplary, and for ordinary technicians in this field, other implementation drawings can be derived from the provided drawings without creative work.

[0024] The structures, proportions, sizes, etc. illustrated in this specification are only used to match the contents disclosed in the specification so as to facilitate understanding and reading by persons familiar with the technology. They are not used to limit the conditions under which the present invention can be implemented, and therefore have no substantial technical significance. Any structural modification, change in proportion or adjustment of size shall still fall within the scope of the technical contents disclosed in the present invention without affecting the effects and purposes that can be achieved by the present invention.

[0025] It should be noted that similar reference numerals and letters denote similar items in the following drawings, and therefore, once an item is defined in one drawing, further definition and explanation thereof is not required in subsequent drawings.

[0026] In the description of the embodiments of the present invention, it should be noted that the terms "center", "upper", "lower", "inner", "outer", "side", etc. indicate the orientation or positional relationship based on the orientation or positional relationship shown in the drawings, or the orientation or positional relationship in which the invented product is usually placed when in use, which is only for the convenience of describing the present invention and simplifying the description, and does not indicate or imply that the device or element referred to must have a specific orientation, be constructed and operated in a specific orientation, and therefore cannot be understood as limiting the present invention. In addition, the terms "first", "second", etc. are only used to distinguish the description, and cannot be understood as indicating or implying relative importance.

[0027] In the description of the embodiments of the present invention, it is also necessary to explain that, unless otherwise clearly specified and limited, the terms "set", "install", "connect", and "connect" should be understood in a broad sense, for example, it can be a fixed connection, a detachable connection, or an integral connection; it can be a mechanical connection or an electrical connection; it can be a direct connection, or it can be indirectly connected through an intermediate medium, or it can be the internal communication of two components. For ordinary technicians in this field, the specific meanings of the above terms in the embodiments of the present invention can be understood according to specific circumstances.

[0028] Example 1

[0029] See also Figure 1 As shown, a media promotion system based on unmanned control includes a data collection module, a data analysis module, a decision module, a promotion platform and an unmanned control device. The data collection module is used to collect user behavior data and market dynamics data in real time. The data analysis module is used to analyze the collected data and extract feature data. The decision module generates a promotion strategy according to the data analysis results. The promotion platform is used to display advertising content and control advertising delivery. The unmanned control device is connected to the data analysis module and the promotion platform via wireless communication, and can automatically adjust the promotion content, delivery method and time arrangement according to the generated promotion strategy.

[0030] The data collection module includes a user behavior tracking module and a market dynamics monitoring module. The user behavior tracking module is used to collect users' browsing behavior, purchasing behavior and interactive behavior, and the market dynamics monitoring module is used to monitor market changes, competitor dynamics and public opinion data in real time.

[0031] The data analysis module uses big data analysis technology and machine learning algorithms to conduct in-depth analysis of user data and market data to achieve accurate user portraits and market trend forecasts.

[0032] The decision-making module generates personalized promotion strategies based on the analysis results provided by the data analysis module using artificial intelligence technology, including advertising content customization, advertising channel selection, and delivery time optimization.

[0033] The promotion platform is an advertising delivery platform that can automatically adjust the content, format, duration and frequency of advertising delivery according to the promotion strategy generated by the decision-making module, and can monitor the advertising delivery effect in real time.

[0034] The unmanned control equipment is an automated control device that can exchange data with each module through wireless communication without human intervention and adjust system operating parameters in real time.

[0035] Unmanned control equipment is compatible with multiple promotion platforms through the cloud platform, and can automatically adjust advertising strategies and methods according to the characteristics of different platforms.

[0036] The data analysis module also includes a user feedback processing unit, which is used to collect user feedback information on advertising content and optimize subsequent advertising delivery strategies based on the feedback information.

[0037] The promotion platform can automatically select a suitable promotion mode according to the strategy of the decision module, including at least one of video advertising, graphic advertising and social media promotion.

[0038] Example 2

[0039] Based on Example 1, in this example, the unmanned media promotion system can be seamlessly connected with multiple advertising platforms (such as Google Ads, Facebook Ads, Instagram Ads, Weibo Ads, etc.), and the system collects user behavior data and market dynamics data of each platform in real time through the data collection module, and obtains competitive product dynamics and real-time bidding information of each platform. These data are sent to the data analysis module and comprehensively analyzed in combination with platform characteristics (such as user preferences, time period activity, advertising placement price, etc.).

[0040] 1. Data collection module: The data collection module includes not only the user behavior tracking module and the market dynamics monitoring module, but also the interface integration of different advertising platforms. This module connects with the interface of each advertising platform through the API to obtain the advertising data on the platform in real time, including indicators such as delivery effect, exposure, and click-through rate.

[0041] 2. Data analysis module: The data analysis module uses big data analysis technology and machine learning algorithms to combine data from multiple platforms for cross-platform analysis. This module not only models user interests and behavior patterns, but also analyzes the advertising effects of different platforms to derive the most suitable cross-platform promotion strategy. By analyzing the user group characteristics and advertising needs of different platforms, the system can generate the most optimized advertising strategy.

[0042] 3. Decision-making module: Based on the data analysis results, the decision-making module can automatically generate cross-platform personalized promotion strategies. The strategy includes:

[0043] (1) Automatically select the most suitable advertising format (e.g., graphic ads, video ads, pop-up ads, etc.);

[0044] (2) Allocate advertising budget and delivery time to each advertising platform to optimize delivery timing;

[0045] (3) Dynamically adjust advertising bidding strategies based on the real-time bidding situation of each platform to ensure that advertisements can obtain maximum exposure on the appropriate platform at a lower cost.

[0046] 4. Unmanned control equipment: Unmanned control equipment exchanges data with the interfaces of multiple advertising platforms through the cloud platform, monitors the advertising effects of each platform in real time, and automatically adjusts parameters such as advertising content, display format, and delivery frequency according to the strategy of the decision-making module. Unmanned control equipment does not require human intervention and can flexibly adjust the delivery strategy of each platform based on real-time data, thereby achieving the best effect in a multi-platform promotion environment.

[0047] 5. Promotion platform: The promotion platform integrates the management interfaces of multiple advertising platforms and can automatically select the appropriate advertising platform for delivery according to the strategy provided by the decision-making module. The platform monitors the advertising effect in real time and feeds back the data to the data analysis module to complete the cross-platform feedback loop and ensure the continuous optimization of advertising.

[0048] Through this cross-platform optimization solution, the system can automatically deliver advertisements across different advertising platforms and adjust delivery strategies in real time, thereby reducing manual operation costs and improving the accuracy and effectiveness of advertising delivery.

[0049] Embodiment 3,

[0050] Based on Example 1 and Example 2, in this embodiment, the unmanned media promotion system can dynamically adjust the advertising content and delivery strategy through the data collection module and the data analysis module, combined with the real-time prediction model of market trends. The system not only makes decisions based on current market data, but also predicts future trends through historical data and external factors (such as holidays, hot events, etc.), so as to formulate response strategies in advance.

[0051] 1. Data collection module: In addition to collecting user behavior data and market dynamics data, the data collection module also adds an external data interface module that can integrate data sources such as weather, holidays, economic trends, industry reports, etc. By obtaining data on these external factors in real time, the system can more comprehensively predict market trends.

[0052] 2. Data analysis module: The data analysis module is based on big data analysis and machine learning technology, uses time series analysis, regression analysis and other algorithms, combined with market trend prediction models, to conduct in-depth analysis of user behavior and market environment. This module can not only predict short-term market fluctuations, but also analyze long-term market trend changes, and predict future demand based on user behavior.

[0053] 3. Decision-making module: The decision-making module generates personalized promotion strategies that meet future market needs based on data analysis results and market trend forecasts. The system can identify possible market changes in the future and adjust the content, timing and method of advertising in advance. For example, if it is predicted that a certain industry will usher in market growth, the system will increase the amount of advertising related to the industry in advance and optimize advertising creativity to adapt to market demand.

[0054] 4. Unmanned control equipment: Unmanned control equipment is connected to the data analysis module, decision-making module and promotion platform through wireless communication technology. Without human intervention, the system can automatically adjust the advertising content, delivery time and method according to the promotion strategy generated by the decision-making module. Unmanned control equipment can also adjust system parameters in time when market trend forecasts change to ensure that advertising can continue to adapt to the market environment.

[0055] 5. Promotion platform: The promotion platform automatically adjusts the form, content and time of advertising according to the promotion strategy of the decision-making module to ensure that the advertising can adapt to changes in market trends. For example, when market demand grows, the system can automatically increase the frequency of advertising or select advertising materials that better meet market demand.

[0056] Through this market trend prediction and adaptive advertising solution, the system can more accurately predict changes in market demand and user behavior, and optimize advertising strategies in advance, thereby maintaining high advertising effectiveness and user engagement in a dynamically changing market environment.

[0057] Working principle of the present invention: The system acquires user behavior data and market dynamics data in real time through the data acquisition module. User behavior data includes users' browsing history, interactive behavior, purchase behavior, etc. on websites, applications or other platforms, while market dynamics data includes the placement of competitive product advertisements, industry trends, public opinion information, etc. The data acquisition module acquires this data in real time through sensors, online behavior tracking, API interfaces, etc., and transmits it to the data analysis module.

[0058] The data analysis module uses big data analysis technology and machine learning algorithms to analyze the collected user data and market data, and build user portraits and market trend prediction models. Based on these analysis results, the system can identify users' interests, behavior patterns, and preferences for advertising content, and then conduct accurate market segmentation.

[0059] The decision module uses the results provided by the data analysis module and combines artificial intelligence technology to automatically generate personalized promotion strategies. The decision module can determine the content, delivery channels, delivery time and target user groups of the advertisement. The system automatically adjusts the advertising delivery strategy according to market changes to ensure the maximum promotion effect.

[0060] The promotion platform is responsible for automatically placing advertisements on appropriate advertising platforms according to the promotion strategies provided by the decision-making module. The platform can monitor the effect of advertising in real time and adjust the content, frequency and form of advertising according to real-time data feedback. Through the intelligent management of unmanned control equipment, the system can automatically adjust the content, time and display form of advertising without manual intervention.

[0061] The unmanned control device is connected to the data analysis module and promotion platform through wireless communication technology, and is responsible for intelligent control of the entire system. It automatically adjusts the operating status of each module based on real-time data and the output of the decision-making module, and ensures seamless collaboration of the system. During the entire advertising process, the unmanned control feature of the device can effectively reduce human errors and improve the adaptability and accuracy of the system.

[0062] Compared with the prior art, the present invention provides a media promotion system based on unmanned control, which has the advantages of automation, intelligence and high efficiency, can effectively solve the problems of low promotion efficiency, high cost and slow response in the prior art, and provides a new solution for advertising and media promotion. Specifically, it has the following advantages:

[0063] 1. Improve promotion efficiency: Through unmanned automated management, the system can accurately analyze user needs and adjust promotion strategies in real time, thereby improving the effectiveness of advertising and reducing the risk of manual intervention and operational errors.

[0064] 2. Reduce costs: The automated operation of the system can significantly reduce manual operation costs, while avoiding poor promotion results caused by untimely manual adjustments, further improving resource utilization.

[0065] 3. Real-time optimization of promotion strategies: Through the intelligent decision-making module, the system can timely adjust the advertising content and delivery strategy according to real-time market dynamics and user feedback to ensure accurate advertising delivery and improve advertising conversion rate.

[0066] 4. Flexible adaptation to market changes: The combination of unmanned control equipment and cloud platform makes the system highly scalable and flexible, and can be customized and promoted according to different market demands and platform characteristics to meet diversified market demands.

[0067] 5. Improve user experience: Through accurate analysis of user behavior data, the system can push advertising content that is more in line with user interests and needs, increase user engagement and advertising effectiveness, and thus improve the overall effect of advertising promotion.

[0068] The above shows and describes the basic principles and main features of the present invention and the advantages of the present invention. It should be understood by those skilled in the art that the present invention is not limited by the above embodiments, and the above embodiments and descriptions are only for explaining the principles of the present invention. Without departing from the spirit and scope of the present invention, the present invention may have various changes and improvements, and these changes and improvements all fall within the scope of the present invention to be protected.

Claims

1. A media promotion system based on unmanned control, characterized in that: It includes a data collection module, a data analysis module, a decision module, a promotion platform and an unmanned control device. The data collection module is used to collect user behavior data and market dynamics data in real time. The data analysis module is used to analyze the collected data and extract feature data. The decision module generates a promotion strategy based on the data analysis results. The promotion platform is used to display advertising content and control advertising delivery. The unmanned control device is connected to the data analysis module and the promotion platform via wireless communication, and can automatically adjust the promotion content, delivery method and time arrangement according to the generated promotion strategy.

2. The unmanned media promotion system according to claim 1, characterized in that: The data collection module includes a user behavior tracking module and a market dynamics monitoring module. The user behavior tracking module is used to collect users' browsing behavior, purchasing behavior and interactive behavior, and the market dynamics monitoring module is used to monitor market changes, competitor dynamics and public opinion data in real time.

3. The media promotion system based on unmanned control according to claim 1, characterized in that: The data analysis module uses big data analysis technology and machine learning algorithms to conduct in-depth analysis of user data and market data to achieve accurate user portraits and market trend forecasts.

4. The media promotion system based on unmanned control according to claim 1, characterized in that: The decision-making module generates personalized promotion strategies based on the analysis results provided by the data analysis module using artificial intelligence technology, including advertising content customization, advertising delivery channel selection and delivery time optimization.

5. The media promotion system based on unmanned control according to claim 1 is characterized in that: The promotion platform is an advertisement delivery platform, which can automatically adjust the delivery content, format, duration and frequency of advertisements according to the promotion strategy generated by the decision-making module, and can monitor the effect of advertisement delivery in real time.

6. The media promotion system based on unmanned control according to claim 1, characterized in that: The unmanned control equipment is an automated control device that can exchange data with each module through wireless communication without human intervention and adjust system operating parameters in real time.

7. The media promotion system based on unmanned control according to claim 1 is characterized in that: The unmanned control device is compatible with multiple promotion platforms through the cloud platform, and can automatically adjust the advertising delivery strategies and methods according to the characteristics of different platforms.

8. The media promotion system based on unmanned control according to claim 1 is characterized in that: The data analysis module also includes a user feedback processing unit, which is used to collect user feedback information on the advertisement content and optimize subsequent advertisement delivery strategies according to the feedback information.

9. The media promotion system based on unmanned control according to claim 1, characterized in that: The promotion platform can automatically select a suitable promotion mode according to the strategy of the decision module, including at least one of video advertising, graphic advertising and social media promotion.

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