Directional advertisement putting system based on rule engine

By introducing a targeted advertising delivery system based on rules engine in the advertising delivery system, using personalized tags and real-time data analysis, the problems of inefficiency and lack of flexibility in the existing advertising delivery system are solved, and more efficient and accurate advertising delivery and higher conversion rates are achieved.

CN119648298APending Publication Date: 2025-03-18WUXI YSTEN TECH
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Patent Information

Application Number
CN202411625230.7
Authority / Receiving Office
CN · China
Patent Type
Applications(China)
Current Assignee / Owner
Filing Date
2024-11-14
Publication Date
2025-03-18

AI Technical Summary

Technical Problem

The existing advertising delivery system is inefficient and lacks flexibility, and cannot quickly adjust advertising strategies according to market changes, resulting in low advertising returns and high optimization process.

Method used

The targeted advertising delivery system based on the rules engine is adopted, including the advertising library management module, the user behavior construction module, the advertising matching engine module, the traffic reporting module and the real-time monitoring module. The advertising pre-delivery information is processed through personalized tags, so as to achieve rapid matching and selection of advertisements, and optimize the delivery strategy through real-time data analysis.

Benefits of technology

It improves the accuracy and conversion rate of advertising, shortens the optimization cycle, reduces time and labor costs, and can respond to changes in consumer behavior and market trends in a timely manner.

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Abstract

The invention discloses a directional advertisement putting system based on a rule engine, and belongs to the technical field of telecommunication networks. Through mutual cooperation and cooperation of an advertisement library management module, a user behavior construction module, an advertisement matching engine module, a flow reporting module and a real-time monitoring module, advertisement pre-putting information is processed based on a personalized label, and an advertisement is rapidly matched and selected when a terminal requests the advertisement. The problems of low efficiency and lack of flexibility caused by the fact that an existing advertisement delivery system is limited to a single terminal and a mechanical delivery mode are solved, consumed time and labor cost are reduced, advertisements are delivered more accurately according to labels, changes of consumer behaviors or changes of market trends can be responded in time, and the service life of the system is prolonged. And thus, the advertisement resource allocation accuracy and conversion rate are improved.
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