Rotary lifting device for cosmetic display
By combining a rotating lifting mechanism and a suspended rotating lifting display mechanism with an electric telescopic pole, a three-phase asynchronous motor, and LED lighting, the problem of independent rotation and lifting in traditional cosmetic display devices has been solved, realizing all-round display of cosmetics and high-brightness lighting, thus improving the display effect and shopping experience.
Patent Information
- Authority / Receiving Office
- CN · China
- Patent Type
- Applications(China)
- Current Assignee / Owner
- Filing Date
- 2026-03-08
- Publication Date
- 2026-04-14
AI Technical Summary
Traditional cosmetic display devices lack integrated transmission structure design. The rotation and lifting mechanisms are independent of each other and have poor motion coordination, making it impossible to display the appearance, details and texture of cosmetics from all angles. In addition, small or irregularly shaped cosmetics are unstable, the viewing angle is limited, and the lighting system is poorly adapted to the display motion.
The system employs a rotary lifting mechanism and a suspended rotary lifting display mechanism, combined with an electric telescopic rod, a three-phase asynchronous motor, pulleys, and LED lighting units to achieve synchronous rotation and lifting of cosmetics. The hook display disc rotates on its own and is illuminated in all directions. Stability and light coverage are ensured through belt drive and gear meshing.
It enables a comprehensive display of cosmetics, highlighting product colors and textures, solving the 'dead corner' problem in traditional installations, and improving the display effect and shopping experience.
Smart Images

Figure CN121845394A_ABST
Abstract
Description
Technical Field
[0001] This invention relates to the field of cosmetic display technology, specifically a rotating lifting device for cosmetic display. Background Technology
[0002] Cosmetics refer to chemical industrial products or fine chemical products that are applied to any part of the human body surface, such as skin, hair, nails, lips, and teeth, by means of smearing, spraying, or other similar methods, to achieve the purpose of cleaning, maintaining, beautifying, modifying and altering appearance, or correcting body odor and maintaining a good condition.
[0003] Patent No. 202122458108.3 discloses a novel cosmetic display device, comprising a cabinet, a sealed door, a display structure, positioning plates, fastener holes, a retaining rod, a suction plate, a crank handle, and casters. The front of the left end of the sealed door is hinged to the front of the left end of the cabinet via a pin. The bottom end of the display structure is fixedly connected to the center of the bottom surface of the cabinet's inner cavity. The two positioning plates, with their ends close to each other, are fixedly connected to the two sides of the bottom end of the cabinet. This novel cosmetic display device firstly facilitates the clamping of cosmetics of different sizes, thus quickly positioning them and preventing them from falling. Secondly, it allows shoppers to view the cosmetics from all angles, improving their comfort. Thirdly, it enhances the stability of the entire display device, further facilitating the shopper's viewing experience and improving overall shopping comfort.
[0004] The aforementioned applications, through the coordinated use of components such as display structures and retaining rods, address several pain points of traditional cosmetic display devices in offline cosmetic stores and exhibitions: limited display formats, often fixed placement or simple unidirectional rotation, failing to achieve coordinated lifting and rotation, and hindering the comprehensive presentation of cosmetics' appearance, details, and texture; lack of dedicated display structures for small or irregularly shaped cosmetics, leading to instability and limited viewing angles; and poor compatibility between lighting systems and display movement, resulting in uneven light coverage and failing to highlight core selling points such as color and luster, impacting consumer viewing experience and purchasing intentions. The root cause of these problems lies in the lack of integrated transmission structure design in traditional devices, with independent rotation and lifting mechanisms exhibiting poor motion coordination. Therefore, we propose a rotating lifting device for cosmetic displays. Summary of the Invention
[0005] To address the shortcomings of existing technologies, this invention provides a rotating lifting device for displaying cosmetics, thereby solving the problems mentioned in the background section.
[0006] To achieve the above objectives, the present invention provides the following technical solution: a rotating and lifting device for displaying cosmetics, comprising a support plate, a support column fixedly connected to the bottom of the support plate, a cosmetic fixing frame fixedly connected to the top of the support plate, and a rotating and lifting mechanism provided on the top of the support plate; the rotating and lifting mechanism includes a lifting mechanism and a rotating mechanism, the lifting mechanism including an electric telescopic rod, the bottom of the electric telescopic rod fixedly connected to the top of the cosmetic fixing frame, the output shaft of the electric telescopic rod fixedly connected to a cosmetic display top frame, and an inclined groove provided on the top of the cosmetic display top frame; the rotating mechanism including a three-phase asynchronous motor, the three-phase asynchronous motor fixedly connected to the top of the support plate, the output shaft of the three-phase asynchronous motor fixedly connected to a rotating shaft, a pulley one fixedly connected to the top of the rotating shaft, a belt provided on the outer surface of the pulley one, a pulley two connected to the pulley one via belt drive, a fixed rod slidably connected to the top of the pulley two, one end of the fixed rod fixedly connected to the top of the cosmetic fixing frame, a telescopic rod fixedly connected to the top of the pulley two, and one end of the telescopic rod fixedly connected to the bottom of the cosmetic display top frame.
[0007] According to the above technical solution, the telescopic rods are arranged in two sets, symmetrically positioned along the vertical central axis of the cosmetic holder. This design provides more stable support for the cosmetic holder, making it more stable during rotation and lifting.
[0008] According to the above technical solution, the size ratio of pulley one to pulley two is set to 2:3. This design reduces the rotational speed of pulley two, thereby reducing the rotational speed of the cosmetic holder and ensuring the stability of the cosmetic during rotation.
[0009] According to the above technical solution, a hoisting, rotating, and lifting display mechanism is provided at the top of the second pulley. The hoisting, rotating, and lifting display mechanism includes a sliding disc, the bottom of which is slidably connected to the top of the second pulley. A supporting rod is fixedly connected to the top of the sliding disc, one end of which is fixedly connected to the top of a support plate. A telescopic rod is fixedly connected to the top of the sliding disc, and a fixed toothed disc is fixedly connected to the top of the telescopic rod. A connecting groove is fixedly connected to the telescopic end of the telescopic rod. A sector-shaped connecting block is slidably connected to the annular groove of the connecting groove through a slider. A connecting ring is fixedly connected to one end of the sector-shaped connecting block, and the inner side of the connecting ring is fixedly sleeved on the telescopic end of the telescopic rod. A hanging block is fixedly connected to the bottom of the cosmetic holder, and a hook display disc is provided on the side of the hanging block. An adapter toothed block is fixedly connected to the side of the hook display disc. The design of the hoisting and rotating lifting display mechanism allows a portion of the cosmetics to rotate and revolve simultaneously during the display process on the hook display disc, enhancing the display effect and making the cosmetics more comprehensively presented.
[0010] According to the above technical solution, the inner surface of the fixed gear disk meshes with the side surface of the adapting gear block. This design ensures that the adapting gear block rotates during its revolution, guaranteeing stable operation of the equipment.
[0011] According to the above technical solution, multiple hanging blocks, hooks, display discs, and adapting toothed blocks are provided and arranged in a circumferential array at the bottom of the cosmetic fixture. This design enhances the diversity of cosmetics during display.
[0012] According to the above technical solution, the fixed end of the electric telescopic rod is equipped with a display lighting mechanism. The display lighting mechanism includes a lamp assembly mold, the top of which is electrically connected to an LED lighting assembly. Light-emitting holes are opened inside the inclined groove. The design of the display lighting mechanism provides a light source for the cosmetics during the display process using the rotating lifting mechanism and the suspended rotating lifting display mechanism, thereby increasing the display brightness and enhancing the display effect.
[0013] According to the above technical solution, one end of the light-emitting aperture and the hanging display disc are both within the illumination range of the LED lighting assembly. This design ensures that the LED lighting assembly stably penetrates the light-emitting aperture during the lighting process to illuminate the cosmetics placed in the inclined slot.
[0014] This invention provides a rotating lifting device for displaying cosmetics. It has the following beneficial effects:
[0015] (1) The present invention, through the setting of the rotating lifting mechanism, enables the output shaft of the electric telescopic rod to drive the cosmetic display top frame to rise and fall smoothly in the vertical direction after the power is turned on. It can be adjusted to a suitable height according to the display needs. When raised, it is convenient to view from a distance. At the same time, the second pulley is fixed to the cosmetic display top frame through the telescopic rod. The rotation of the second pulley will drive the cosmetic display top frame to rotate synchronously through the telescopic rod, so as to achieve a full-range display effect.
[0016] (2) The present invention, through the setting of the hoisting and rotating lifting display mechanism, enables the hook display disc to revolve around the center of the cosmetic display top frame as it revolves with the cosmetic fixing frame. When the matching toothed block revolves around the center of the cosmetic display top frame, the meshing action of the fixed toothed disc will drive the hook display disc to rotate on its own axis. This allows the small cosmetics on the hook display disc to be viewed from all angles, completely solving the "dead angle" problem in traditional displays.
[0017] (3) By setting up the display lighting mechanism, the present invention enables light to accurately illuminate the cosmetics in the inclined slot through the light-emitting holes, highlighting the color and texture of the products; and also to fully cover the small cosmetics on the hanging display disc, avoiding blurring of details due to insufficient light. The synergy between lighting and movement further enhances the display effect, allowing the appearance advantages of the cosmetics to be fully highlighted. Attached Figure Description
[0018] Figure 1 This is a three-dimensional appearance diagram of the entire invention;
[0019] Figure 2 This is a three-dimensional enlarged schematic diagram of the overall three-phase asynchronous motor of the present invention;
[0020] Figure 3 This is a three-dimensional enlarged schematic diagram of the overall hoisting, rotating, lifting, and display mechanism of the present invention;
[0021] Figure 4 This is a three-dimensional side sectional view of the overall cosmetic fixing frame of the present invention;
[0022] Figure 5 This is a three-dimensional enlarged schematic diagram of the bottom of the overall cosmetic display top frame of the present invention;
[0023] Figure 6 This invention as a whole Figure 1 A magnified three-dimensional diagram of A in the middle;
[0024] Figure 7 This invention as a whole Figure 3 A three-dimensional magnified diagram of B in the diagram.
[0025] In the diagram: 1. Support plate; 2. Support column; 3. Cosmetic fixing rack; 4. Rotary lifting mechanism; 41. Electric telescopic rod; 42. Cosmetic display top rack; 43. Inclined groove; 401. Three-phase asynchronous motor; 402. Rotating shaft; 403. Pulley one; 404. Belt; 405. Pulley two; 406. Fixed rod; 407. Telescopic rod; 5. Hoisting rotary lifting display mechanism; 51. Sliding disc; 52. Supporting round rod; 53. Telescopic rod two; 54. Fixed gear disc; 55. Connecting round groove disc; 56. Fan-shaped connecting block; 57. Connecting ring; 58. Hanging block; 59. Hanging hook display disc; 510. Adaptive gear block; 6. Display lighting mechanism; 61. Lamp assembly mold plate; 62. LED lighting assembly; 63. Lighting hole. Detailed Implementation
[0026] The technical solutions of the present invention will be clearly and completely described below with reference to the accompanying drawings of the embodiments of the present invention. Obviously, the described embodiments are only some embodiments of the present invention, and not all embodiments.
[0027] Please see Figure 1-7 One embodiment of the present invention is as follows: a rotating lifting device for displaying cosmetics includes a support plate 1, a support column 2 fixedly connected to the bottom of the support plate 1, a cosmetic fixing frame 3 fixedly connected to the top of the support plate 1, and a rotating lifting mechanism 4 provided on the top of the support plate 1; the rotating lifting mechanism 4 includes a lifting mechanism and a rotating mechanism, the lifting mechanism includes an electric telescopic rod 41, the bottom of the electric telescopic rod 41 is fixedly connected to the top of the cosmetic fixing frame 3, the output shaft of the electric telescopic rod 41 is fixedly connected to a cosmetic display top frame 42, and the top of the cosmetic display top frame 42 is provided with an inclined groove 43; the rotating mechanism includes a three-phase asynchronous motor 401. A three-phase asynchronous motor 401 is fixedly connected to the top of the support plate 1. The output shaft of the motor 401 is fixedly connected to a rotating shaft 402. A pulley 403 is fixedly connected to the top of the rotating shaft 402. A belt 404 is provided on the outer surface of pulley 403. Pulley 405 is connected to pulley 405 via belt 404. A fixed rod 406 is slidably connected to the top of pulley 405. One end of the fixed rod 406 is fixedly connected to the top of the cosmetic holder 3. A telescopic rod 407 is fixedly connected to the top of pulley 405. One end of the telescopic rod 407 is fixedly connected to the bottom of the cosmetic display top frame 42. Two sets of telescopic rods 407 are provided, symmetrically arranged along the vertical central axis of the cosmetic holder 3. This design provides more stable support for the cosmetic holder 3, making it more stable during rotation and lifting. The size ratio of pulley 403 to pulley 405 is 2:3. This design reduces the rotational speed of pulley 405, thereby reducing the rotational speed of the cosmetic holder 3 and ensuring the stability of the cosmetic during rotation.
[0028] Before using this cosmetic display rotary lifting mechanism 4, the following preparations must be completed: First, check the operating status of each core mechanism to ensure that the electric telescopic rod 41 of the rotary lifting mechanism 4 extends and retracts flexibly, the three-phase asynchronous motor 401 operates normally, the belt 404 between pulley one 403 and pulley two 405 has appropriate tension, and the telescopic rod 407 is not stuck; the sliding disc 51 of the hoisting rotary lifting display mechanism 5 slides smoothly, the fixed gear disc 54 meshes well with the matching gear block 510, and the telescopic rod two 53 extends and retracts freely; the LED lighting group 62 of the display lighting mechanism 6 emits light evenly after being powered on, and the light holes 63 are unobstructed. Then, arrange the cosmetics: place larger cosmetics such as bottled and boxed cosmetics in the inclined groove 43 of the cosmetic display top rack 42, utilizing the slope of the inclined groove 43 to achieve a natural tilt display, highlighting the product's appearance; fix smaller, hanging cosmetics to multiple circumferentially arrayed hook display discs 59 using ropes or hooks, ensuring a secure fixation to prevent them from falling off during movement.
[0029] After the device is activated, each mechanism operates sequentially according to the collaborative logic, achieving a comprehensive display effect:
[0030] First, the rotating and lifting mechanism 4 starts its rotation and lifting actions simultaneously. In the lifting mechanism, after the electric telescopic rod 41 is powered on, its output shaft drives the cosmetic display top frame 42 to rise and fall smoothly in the vertical direction, which can be adjusted to a suitable height according to display needs—when raised, it is convenient for viewing from a distance, and when lowered, it is convenient for viewing product details up close. In the rotating mechanism, after the three-phase asynchronous motor 401 starts, it drives the pulley 403 to rotate through the rotating shaft 402. The pulley 403 transmits power to the pulley 405 through the belt 404 (because the size ratio of pulley 403 to pulley 405 is 2:3, the speed of pulley 405 is effectively slowed down, avoiding excessive speed that could cause cosmetics to shake or fall off). Since the top of pulley 405 is slidably connected to the cosmetic fixing frame 3 through the fixing rod 406, and pulley 405 is fixed to the cosmetic display top frame 42 through the telescopic rod 407, the rotation of pulley 405 will drive the cosmetic display top frame 42 to rotate synchronously through the telescopic rod 407. Two sets of symmetrically arranged telescopic rods 407 provide stable support for the cosmetic display top frame 42, ensuring that it remains balanced during rotation and lifting, and preventing tilting.
[0031] Please see Figure 1-7Based on the above embodiments, in another embodiment of the present invention, a hoisting, rotating, and lifting display mechanism 5 is provided on the top of the second pulley 405. The hoisting, rotating, and lifting display mechanism 5 includes a sliding disc 51, the bottom of which is slidably connected to the top of the second pulley 405. A supporting rod 52 is fixedly connected to the top of the sliding disc 51, one end of which is fixedly connected to the top of the supporting plate 1. A telescopic rod 53 is fixedly connected to the top of the sliding disc 51, and a telescopic rod 53 is fixedly connected to the top of the telescopic rod 53. A connecting circular groove plate 55 is fixedly connected to the telescopic end of the fixed gear plate 54 and the telescopic rod 53. A sector-shaped connecting block 56 is slidably connected to the annular groove of the connecting circular groove plate 55 via a slider. A connecting ring 57 is fixedly connected to one end of the sector-shaped connecting block 56. The inner side of the connecting ring 57 is fixedly sleeved on the telescopic end of the telescopic rod 407. A hanging block 58 is fixedly connected to the bottom of the cosmetic fixing frame 3. A hook display disc 59 is provided on the side of the hanging block 58. A matching gear block 510 is fixedly connected to the side of the hook display disc 59. The design of the lifting and rotating display mechanism 5 allows a portion of the cosmetics to rotate while revolving and lifting during the display process on the hook display disc 59, improving the display effect and making the cosmetics more comprehensively displayed. The inner side of the fixed gear plate 54 meshes with the side of the matching gear block 510. This design ensures that the matching gear block 510 rotates during the revolution, guaranteeing stable operation of the equipment. Multiple hanging blocks 58, hook display discs 59, and adapting toothed blocks 510 are arranged in a circumferential array at the bottom of the cosmetic fixture 3. This design enhances the diversity of cosmetics during display. A display lighting mechanism 6 is installed at the fixed end of the electric telescopic rod 41. The display lighting mechanism 6 includes a lamp assembly mold 61, with an LED lighting assembly 62 electrically connected to the top of the lamp assembly mold 61. A light-emitting hole 63 is opened inside the inclined groove 43. The design of the display lighting mechanism 6 provides a light source for the cosmetics during the display process of the rotating lifting mechanism 4 and the suspended rotating lifting display mechanism 5, thereby increasing the display brightness and improving the display effect. One end of the light-emitting hole 63 and the hook display disc 59 are both within the illumination range of the LED lighting assembly 62. This design ensures that the LED lighting assembly 62 stably penetrates the light-emitting hole 63 during the illumination process to illuminate the cosmetics placed in the inclined groove 43.
[0032] In use, the hoisting and rotating lifting display mechanism 5 and the rotating lifting mechanism 4 work together to achieve multi-dimensional display of small cosmetics. When the second pulley 405 rotates, the sliding disc 51 on its top rotates together. The supporting rod 52 is fixed on the support plate 1, providing stable support for the sliding disc 51. The second telescopic rod 53 and the electric telescopic rod 41 extend and retract synchronously, driving the connecting circular groove disc 55 to rise and fall vertically. The connecting circular groove disc 55 slides with the sector-shaped connecting block 56 through the slider in the circular groove. The sector-shaped connecting block 56 is fixedly sleeved on the telescopic end of the telescopic rod 407 through the connecting ring 57, so that the connecting circular groove disc 55 can move synchronously with the telescopic rod 407 as it rises and falls with the second telescopic rod 53. Since the fixed toothed disc 54 is fixed to the top of the telescopic rod 53, and the inner side of the fixed toothed disc 54 meshes with the matching toothed block 510 on the side of the hanging display disc 59, when the hanging display disc 59 revolves around the center of the cosmetic display top frame 42 with the cosmetic fixing frame 3, the matching toothed block 510 will drive the hanging display disc 59 to rotate under the meshing action of the fixed toothed disc 54. This allows the small cosmetics on the hanging display disc 59 to be viewed from all angles, completely solving the "dead angle" problem in traditional displays.
[0033] Finally, the display lighting mechanism 6 provides adaptive light source support for the entire display process. While the rotating lifting mechanism 4 and the suspended rotating lifting display mechanism 5 are operating, the LED lighting units 62 on the lamp assembly mold plate 61 are powered on and emit light. Because the light aperture 63 is located inside the inclined groove 43, and one end of the light aperture 63 and the hanging display disc 59 are both within the illumination range of the LED lighting units 62, the light can accurately illuminate the cosmetics within the inclined groove 43 through the light aperture 63, highlighting the product's color and texture; it can also comprehensively cover the small cosmetics on the hanging display disc 59, avoiding blurred details due to insufficient light. The synergy between lighting and movement further enhances the display effect, fully highlighting the cosmetics' aesthetic advantages.
[0034] When it is necessary to adjust the display status or replace cosmetics, turn off the power of the device. The electric telescopic rod 41 will reset and drive each mechanism back to its initial position. After the movement has completely stopped, the cosmetics can be safely replaced or the placement can be adjusted.
[0035] The above description is only a preferred embodiment of the present invention, but the scope of protection of the present invention is not limited thereto. Any equivalent substitutions or modifications made by those skilled in the art within the scope of the technology disclosed in the present invention, based on the technical solution and inventive concept of the present invention, should be covered within the scope of protection of the present invention.
Claims
1. A rotating lifting device for displaying cosmetics, comprising a support plate (1), characterized in that: The bottom of the support plate (1) is fixedly connected to a support column (2), the top of the support plate (1) is fixedly connected to a cosmetic fixing bracket (3), and the top of the support plate (1) is provided with a rotating lifting mechanism (4). The rotating lifting mechanism (4) includes a lifting mechanism and a rotating mechanism. The lifting mechanism includes an electric telescopic rod (41). The bottom of the electric telescopic rod (41) is fixedly connected to the top of the cosmetic fixing frame (3). The output shaft of the electric telescopic rod (41) is fixedly connected to a cosmetic display top frame (42). The top of the cosmetic display top frame (42) is provided with an inclined groove (43). The rotating mechanism includes a three-phase asynchronous motor (401), which is fixedly connected to the top of the support plate (1). The output shaft of the three-phase asynchronous motor (401) is fixedly connected to a rotating shaft (402). A pulley (403) is fixedly connected to the top of the rotating shaft (402). A belt (404) is provided on the outer surface of the pulley (403). The pulley (403) is driven by the belt (404) to a pulley (405). A fixed rod (406) is slidably connected to the top of the pulley (405). One end of the fixed rod (406) is fixedly connected to the top of the cosmetic holder (3). A telescopic rod (407) is fixedly connected to the top of the pulley (405). One end of the telescopic rod (407) is fixedly connected to the bottom of the cosmetic display top frame (42).
2. The cosmetic display rotary lifting device according to claim 1, characterized in that: The number of telescopic rods (407) is set to two sets, and they are symmetrical to each other along the vertical central axis of the cosmetic fixing frame (3).
3. The cosmetic display rotary lifting device according to claim 2, characterized in that: The size ratio of the first pulley (403) to the second pulley (405) is set to 2:
3.
4. The rotary lifting device for cosmetic display according to claim 3, characterized in that: A hoisting, rotating, and lifting display mechanism (5) is provided on the top of the second pulley (405). The hoisting, rotating, and lifting display mechanism (5) includes a sliding disc (51). The bottom of the sliding disc (51) is slidably connected to the top of the second pulley (405). A support rod (52) is fixedly connected to the top of the sliding disc (51). One end of the support rod (52) is fixedly connected to the top of the support plate (1). A telescopic rod (53) is fixedly connected to the top of the sliding disc (51). A fixed gear disc (54) is fixedly connected to the top of the telescopic rod (53). The side telescopic end of the second (53) is fixedly connected to a connecting circular groove plate (55). Inside the circular groove of the connecting circular groove plate (55), a fan-shaped connecting block (56) is slidably connected by a slider. One end of the fan-shaped connecting block (56) is fixedly connected to a connecting ring (57). The inner side of the connecting ring (57) is fixedly sleeved on the telescopic end of the telescopic rod (407). The bottom of the cosmetic fixing frame (3) is fixedly connected to a hanging block (58). The side of the hanging block (58) is provided with a hook display disc (59). The side of the hook display disc (59) is fixedly connected to an adapter tooth block (510).
5. A rotary lifting device for cosmetic display according to claim 4, characterized in that: The inner side of the fixed toothed disc (54) meshes with the side of the adapting toothed block (510).
6. A rotary lifting device for cosmetic display according to claim 5, characterized in that: Multiple hanging blocks (58), hook display discs (59) and adapter toothed blocks (510) are provided and are arranged in a circumferential array at the bottom of the cosmetic holder (3).
7. A rotary lifting device for cosmetic display according to claim 6, characterized in that: The fixed end of the electric telescopic rod (41) is provided with a display lighting mechanism (6), which includes a lamp group mold plate (61). The top of the lamp group mold plate (61) is electrically connected to an LED lighting lamp group (62), and a light-emitting hole (63) is opened inside the inclined groove (43).
8. A rotating lifting device for cosmetic display according to claim 7, characterized in that: One end of the light-emitting aperture (63) and the hook display disc (59) are both within the illumination range of the LED lighting assembly (62).
Citation Information
Patent Citations
Novel cosmetic display device
CN217338024U