An interactive packaging box with dynamic appearance

Abstract

This application discloses an interactive packaging box with a dynamic appearance, including a packaging box body. The packaging box body is provided with a partition, which forms an inner space with the side wall of the packaging box body. A dynamic change module is provided on one or more sides of the packaging box body substrate. The dynamic change module includes a conductive layer, an electrochromic layer, and a decorative pattern layer laminated on the substrate. An excitation module is fixedly installed in the inner space and is electrically connected to the conductive layer. This packaging box sets the dynamic change module on the packaging box body substrate and controls the dynamic change of the packaging box by setting a partition in the packaging box body and placing the excitation module in the inner space formed by the partition and the side wall of the packaging box body. This packaging box has a simple structure, low component energy consumption, high integration, and is suitable for mass production.

Description

Technical Field

[0001] This utility model relates to the field of packaging technology, and more specifically, to an interactive packaging box with a dynamic appearance. Background Technology

[0002] With the upgrading of consumption and the growth of personalized demands, the packaging design of luxury goods, high-end wines, and other products is paying more and more attention to innovation and interactivity. Traditional packaging designs mostly use static patterns or colors, relying mainly on traditional static decorative processes such as printing, hot stamping, and laser engraving. They lack dynamic color-changing and user interactive experience functions, making it difficult to meet the high-end market's demands for intelligence, aesthetics, and anti-counterfeiting performance.

[0003] In existing technologies, electronic paper or flexible OLED displays are used to dynamically display patterns or information on the surface of packaging, such as brand logos and promotional information. While this method has innovation and market potential in the packaging field, it suffers from high costs, energy consumption issues, insufficient durability, environmental challenges, and difficulty in widespread adoption. Further optimization of materials, reduction of manufacturing costs, and exploration of recyclable design solutions are still needed. Moreover, the existing electronic paper or flexible OLED displays require fitting or bonding to the packaging box design, and their pattern effects are limited. Therefore, there is an urgent need to develop an interactive packaging box with strong interactive effects, diverse dynamic changes, and low cost.

[0004] Utility model CN217946186U discloses a press-type electrochromic packaging box, including a top box, a bottom box for placing items, a switch, a power module, and a color-changing component, wherein the top box covers the bottom box. At the top, the power module is located inside the top box, the color-changing component is located on the top surface of the top box, and the switch is located at the bottom of the color-changing component. The switch and the color-changing component are respectively connected to the power module. The packaging box structure of this utility model is complex, has low integration, and has high usage costs. Utility Model Content

[0005] To solve the above-mentioned technical problems, this utility model provides an interactive packaging box with a dynamic appearance.

[0006] The technical solution of this utility model is: An interactive packaging box with a dynamic appearance includes a packaging box body, the packaging box body having a partition layer forming an inner space with the side wall of the packaging box body, and a dynamic change module being provided on one or more sides of the outer surface substrate of the packaging box body, the dynamic change module including a conductive layer, an electrochromic layer and a decorative pattern layer laminated on the substrate; an excitation module is fixedly installed in the inner space, the excitation module being electrically connected to the conductive layer.

[0007] Furthermore, the excitation module is a piezoelectric igniter.

[0008] Furthermore, the trigger end of the piezoelectric lighter is in contact with the inner wall of the packaging box, and the other end of the piezoelectric lighter is fixed to the partition.

[0009] Furthermore, the excitation module is located in the middle of the inner space.

[0010] Furthermore, the excitation module is located at one end of the inner space near the side wall, and a destructive opening is provided on the packaging box body at the position above the excitation module.

[0011] Furthermore, the electrochromic layer is an electroluminescent halftone pattern formed by a printing process.

[0012] Furthermore, the dynamic change module also includes a transparent protective layer covering the decorative pattern layer.

[0013] Furthermore, the excitation module is connected to the conductive layer via wires, which are fixed with conductive adhesive.

[0014] Furthermore, the substrate is one of paper, plastic sheet, metal sheet or composite material sheet.

[0015] Furthermore, the conductive layer is fabricated using a conductive ink printing process.

[0016] Compared with the prior art, the beneficial effects of this utility model are as follows: This invention sets a dynamic change module on the substrate of the packaging box body, and sets an excitation module in the inner space formed by the partition and the side wall of the packaging box body to control the dynamic change of the packaging box. The packaging box has a simple structure, low component energy consumption, high integration and is suitable for mass production.

[0017] When in use, users can trigger a dynamic color-changing effect by pressing the activation module, bringing novelty and interactive fun. This not only enhances the technological feel of the packaging, but also serves as a dynamic anti-counterfeiting label, effectively preventing counterfeit and shoddy products. Attached Figure Description

[0018] Figure 1 This is a schematic diagram of the interactive packaging box structure in Example 1; Figure 2 This is a schematic diagram of the interactive packaging box structure in Example 2; Figure 3 This is a schematic diagram of the structure of a dynamic change module in this utility model; The components include: 1. Packaging box body; 2. Divider; 3. Inner space; 4. Side wall of packaging box body; 5. Excitation module; 6. Trigger end; 7. Destructive opening; 8. Substrate; 9. Conductive layer; 10. Electrochromic layer; 11. Decorative pattern layer; 12. Transparent protective layer. Detailed Implementation

[0019] To clearly illustrate the technical features of this utility model, the following detailed description, in conjunction with the accompanying drawings, provides a comprehensive overview of the present utility model. Many specific details are set forth in the following description to facilitate a thorough understanding of the present utility model. However, the present utility model can also be implemented in other ways different from those described herein. Therefore, the scope of protection of the present utility model is not limited to the specific embodiments disclosed below. Furthermore, it should be understood that the terms "center," "upper," "lower," "front," "rear," "left," "right," "vertical," "horizontal," "top," "bottom," "inner," "outer," "axial," "radial," and "circumferential," etc., indicating orientation or positional relationships, are based on the orientation or positional relationships shown in the accompanying drawings and are used only for the convenience of describing the present utility model and simplifying the description. They do not indicate or imply that the device or element referred to must have a specific orientation, or be constructed and operated in a specific orientation, and therefore should not be construed as a limitation of the present utility model. In addition, the terms "first" and "second" are used for descriptive purposes only and should not be construed as indicating or implying relative importance or implicitly specifying the number of indicated technical features. Therefore, features defined as "first" and "second" can explicitly or implicitly include one or more of those features. In the description of this utility model, "multiple" means two or more, unless otherwise explicitly specified. In this utility model, unless otherwise explicitly specified and limited, terms such as "installed," "connected," "joined," and "fixed" should be interpreted broadly. For example, they can refer to a fixed connection, a detachable connection, or an integral part; they can refer to a mechanical connection, an electrical connection, or a communication connection; they can refer to a direct connection or an indirect connection through an intermediate medium; they can refer to the internal connection of two components or the interaction between two components. Those skilled in the art can understand the specific meaning of the above terms in this utility model according to the specific circumstances. In this utility model, unless otherwise explicitly specified and limited, "on" or "below" the second feature can mean that the first feature is in direct contact with the second feature, or that the first feature is in indirect contact through an intermediate medium. In the description of this specification, references to terms such as "an embodiment," "some embodiments," "example," "specific example," or "some examples," etc., indicate that a specific feature, structure, material, or characteristic described in connection with that embodiment or example is included in at least one embodiment or example of the present invention. In this specification, the illustrative expressions of the above terms do not necessarily refer to the same embodiment or example. Furthermore, the specific features, structures, materials, or characteristics described may be combined in any suitable manner in one or more embodiments or examples.

[0020] The following section provides a more detailed description of the interactive packaging box with a dynamic appearance, in conjunction with the accompanying drawings and specific embodiments.

[0021] Please see Figures 1 to 3An interactive packaging box with a dynamic appearance, according to one embodiment, includes a packaging box body 1 for containing items. The packaging box body 1 is provided with a partition 2, which is disposed inside the packaging box body and forms an inner space 3 with the side wall 4 of the packaging box body. Dynamic change modules are provided on one or more sides of the outer surface substrate 8 of the packaging box body. The dynamic change modules have electrochromic properties and include a conductive layer 9, an electrochromic layer 10, and a decorative pattern layer 11 laminated on the substrate 8. An excitation module 5 is fixedly installed in the inner space 3. The excitation module 5 is an excitation source for generating current and is electrically connected to the conductive layer 9.

[0022] Optionally, the excitation module 5 is a piezoelectric lighter. The trigger end 6 of the piezoelectric lighter contacts the inner wall of the packaging box body, and the other end of the piezoelectric lighter is fixed on the partition 2. The piezoelectric lighter can generate high-voltage electrical energy without an external power supply. When the user applies a certain pressure to the packaging box, the piezoelectric lighter is triggered, generates voltage, and applies it to the conductive layer 9 through the wire, thereby activating the electrochromic layer 10.

[0023] Optionally, please refer to Figure 1 The piezoelectric igniter is located in the middle of the inner space 3. This ensures that the packaging body will deform when pressed, but the packaging will not be damaged due to the deformation. It is suitable for multiple triggering without damaging the outer packaging box.

[0024] Preferably, please refer to Figure 2 The piezoelectric igniter is placed at any end of the inner space 3 near the side wall. Since the piezoelectric igniter is close to the side wall, the deformation of the side wall is limited when it is pressed, and the piezoelectric igniter cannot be pressed to trigger it. At this time, a destructive opening 7 is required at the position of the packaging box body 1 above the activation module 5. The destructive opening 7 can be formed by die-cutting saw lines when the packaging box body is formed.

[0025] In this embodiment, the dynamic change module includes a conductive layer 9, an electrochromic layer 10, and a decorative pattern layer 11 sequentially laminated on a substrate 8. The conductive layer 9 can be coated or printed with conductive ink onto the substrate 8. To improve the adhesion of the conductive ink, the packaging material can be corona treated. The electrochromic layer 10 is an electroluminescent halftone pattern formed by the printing process. The pattern can be personalized into a circle, square, heart, or other special shapes.

[0026] In another embodiment, please refer to Figure 3 The dynamic change module also includes a transparent protective layer 12 covering the decorative pattern layer 11. This protective layer can be made of plastic film materials such as polypropylene film or PE film to enhance the moisture resistance of the packaging body.

[0027] Optionally, the substrate 8 is one of paper, plastic sheet, metal sheet or composite material sheet.

[0028] The above-mentioned interactive packaging box has the following beneficial effects: (1) The packaging box can trigger a dynamic color-changing effect, which improves the anti-counterfeiting performance of the packaging. (2) The decorative pattern layer 11 will change its appearance color under the action of the electrochromic layer 10, which enhances the user's interactive experience and visual appeal, and meets the needs of the high-end market for innovation and personalization.

[0029] The following are specific examples: Example 1 like Figure 1 As shown, this embodiment discloses an interactive packaging box with a dynamic appearance, including a packaging box body 1. The packaging box body 1 is provided with a partition 2, and the partition 2 and the side wall of the packaging box body 1 form an inner space 3. An excitation module 5 is fixedly installed in the inner space 3. The excitation module 5 is electrically connected to a conductive layer 9. A dynamic change module is provided on one or more sides of the outer surface substrate 8 of the packaging box body 1. The dynamic change module includes a conductive layer 9, an electrochromic layer 10 and a decorative pattern layer 11 laminated on the substrate 8. The substrate 8 is one of paper, plastic sheet, metal sheet or composite material sheet.

[0030] The activation module 5 is a piezoelectric lighter. The trigger end 6 of the piezoelectric lighter contacts the inner wall of the packaging box body 1, and the other end of the piezoelectric lighter is fixed to the partition 2. In this embodiment, the activation module 5 is located in the middle of the inner space 3. When it is set in the middle of the inner space 3, the side wall has a long span, and it will deform when pressed. When the force in the direction of deformation is applied to the trigger end 6 of the activation module 5, the activation module 5 is activated. This is suitable for multiple activations without damaging the outer packaging box body 1.

[0031] The excitation module 5 is connected to the conductive layer 9 via wires. The wires are fixed to the packaging box body 1 with conductive adhesive. The conductive layer 9 is made using conductive ink printing technology. The voltage generated by the excitation module 5 reaches the electrochromic layer 10 through the conduction of the wires and the conductive layer 9.

[0032] The electrochromic layer 10 is an electroluminescent halftone pattern formed by printing process. The electroluminescent halftone pattern can be perfectly combined with the decorative pattern layer 11 set on the packaging box body 1. When the electrochromic layer 10 is subjected to the instantaneous voltage and current generated by the excitation module 5, the halftone pattern emits light, thereby causing the appearance color of the decorative pattern layer 11 on it to change accordingly.

[0033] The packaging box structure in this embodiment is simple, and the dynamic color-changing effect can be triggered multiple times without damaging the packaging box body 1, which enhances the user's interactive experience and visual appeal, and meets the needs of the high-end market for innovation and personalization.

[0034] Example 2 like Figure 2 As shown, this embodiment discloses an interactive packaging box with a dynamic appearance, including a packaging box body 1. The packaging box body 1 is provided with a partition 2, and the partition 2 and the side wall of the packaging box body 1 form an inner space 3. An excitation module 5 is fixedly installed in the inner space 3. The excitation module 5 is electrically connected to a conductive layer 9. A dynamic change module is provided on one or more sides of the outer surface substrate 8 of the packaging box body 1. The dynamic change module includes a conductive layer 9, an electrochromic layer 10 and a decorative pattern layer 11 laminated on the substrate 8. The substrate 8 is one of paper, plastic sheet, metal sheet or composite material sheet.

[0035] The excitation module 5 is a piezoelectric igniter. The trigger end 6 of the piezoelectric igniter contacts the inner wall of the packaging box body 1, and the other end of the piezoelectric igniter is fixed to the partition 2. In this embodiment, the excitation module 5 is set at one end of the inner space 3 near the side wall, and a destructive opening 7 is provided at the position of the upper end of the packaging box body 1 above the excitation module 5. When the excitation module 5 is set at one end of the inner space 3 near the side wall, due to the limited deformation of the side wall, it is impossible to press the piezoelectric igniter to trigger it. At this time, it is necessary to destroy the opening at the upper end of the piezoelectric igniter and press the trigger end 6 to trigger the excitation module 5 to generate voltage and current. The destructive opening 7 can be die-cut during the production of the packaging box body 1.

[0036] The excitation module 5 is connected to the conductive layer 9 via wires. The wires are fixed to the packaging box body 1 with conductive adhesive. The conductive layer 9 is made using conductive ink printing technology. The voltage generated by the excitation module 5 reaches the electrochromic layer 10 through the conduction of the wires and the conductive layer 9.

[0037] The electrochromic layer 10 is an electroluminescent halftone pattern formed by printing process. The electroluminescent halftone pattern can be perfectly combined with the decorative pattern layer 11 set on the packaging box body 1. When the electrochromic layer 10 is subjected to the instantaneous voltage and current generated by the excitation module 5, the halftone pattern emits light, thereby causing the appearance color of the decorative pattern layer 11 on it to change accordingly.

[0038] The packaging box structure in this embodiment is simple. Since triggering the dynamic changes of the packaging box requires destroying the packaging box body 1, this destructive triggering method not only enhances the user's interactive experience and visual appeal, but also further prevents others from recycling packaging boxes to commit counterfeiting, effectively preventing counterfeit and shoddy products.

[0039] Example 3 like Figure 1 As shown, this embodiment discloses an interactive packaging box with a dynamic appearance, including a packaging box body 1. The packaging box body 1 is provided with a partition 2, and the partition 2 and the side wall of the packaging box body 1 form an inner space 3. An excitation module 5 is fixedly installed in the inner space 3. The excitation module 5 is electrically connected to a conductive layer 9. A dynamic change module is provided on one or more sides of the outer surface substrate 8 of the packaging box body 1. The dynamic change module includes a conductive layer 9, an electrochromic layer 10 and a decorative pattern layer 11 laminated on the substrate 8. The substrate 8 is one of paper, plastic sheet, metal sheet or composite material sheet.

[0040] The activation module 5 is a piezoelectric lighter. The trigger end 6 of the piezoelectric lighter contacts the inner wall of the packaging box body 1, and the other end of the piezoelectric lighter is fixed to the partition 2. In this embodiment, the activation module 5 is located in the middle of the inner space 3. When it is set in the middle of the inner space 3, the side wall has a long span, and it will deform when pressed. When the force in the direction of deformation is applied to the trigger end 6 of the activation module 5, the activation module 5 is activated. This is suitable for multiple activations without damaging the outer packaging box body 1.

[0041] The excitation module 5 is connected to the conductive layer 9 via wires. The wires are fixed to the packaging box body 1 with conductive adhesive. The conductive layer 9 is made using conductive ink printing technology. The voltage generated by the excitation module 5 reaches the electrochromic layer 10 through the conduction of the wires and the conductive layer 9.

[0042] The electrochromic layer 10 is an electroluminescent halftone pattern formed by printing process. The electroluminescent halftone pattern can be perfectly combined with the decorative pattern layer 11 set on the packaging box body 1. When the electrochromic layer 10 is subjected to the instantaneous voltage and current generated by the excitation module 5, the halftone pattern emits light, thereby causing the appearance color of the decorative pattern layer 11 on it to change accordingly.

[0043] Furthermore, such as Figure 3 As shown, the dynamic change module also includes a transparent protective layer 12 covering the decorative pattern layer 11. The transparent protective layer 12 is made of plastic film material, which can effectively prevent surface scratches during transportation or use. At the same time, the film can make the high-end packaging box moisture-proof and waterproof.

[0044] The packaging box structure in this embodiment is simple, and the dynamic color-changing effect can be triggered multiple times without damaging the packaging box body 1, which enhances the user's interactive experience and visual appeal, and meets the needs of the high-end market for innovation and personalization.

[0045] Obviously, the above-described embodiments are merely examples for clearly illustrating the present invention and are not intended to limit the implementation of the present invention. Those skilled in the art can make other variations or modifications based on the above description. It is neither necessary nor possible to exhaustively list all possible implementations here. Any modifications, equivalent substitutions, and improvements made within the spirit and principles of the present invention should be included within the scope of protection of the claims of the present invention.

Claims

1. An interactive packaging box with a dynamic appearance, characterized in that, The packaging box includes a main body with a partition layer forming an inner space with the side wall of the main body. One or more sides of the outer surface substrate of the main body are provided with dynamic change modules, which include a conductive layer, an electrochromic layer, and a decorative pattern layer laminated on the substrate. An excitation module is fixedly installed in the inner space and is electrically connected to the conductive layer.

2. The interactive packaging box with a dynamic appearance according to claim 1, characterized in that, The excitation module is a piezoelectric igniter.

3. An interactive packaging box with a dynamic appearance according to claim 2, characterized in that, The trigger end of the piezoelectric lighter is in contact with the inner wall of the packaging box, and the other end of the piezoelectric lighter is fixed to the partition.

4. An interactive packaging box with a dynamic appearance according to claim 1, characterized in that, The excitation module is located in the middle of the inner space.

5. An interactive packaging box with a dynamic appearance according to claim 1, characterized in that, The excitation module is located at one end of the inner space near the side wall, and a destructive opening is provided on the packaging box body at the position above the excitation module.

6. An interactive packaging box with a dynamic appearance according to claim 1, characterized in that, The electrochromic layer is an electroluminescent halftone pattern formed by a printing process.

7. An interactive packaging box with a dynamic appearance according to claim 1, characterized in that, The dynamic change module also includes a transparent protective layer covering the decorative pattern layer.

8. An interactive packaging box with a dynamic appearance according to claim 1, characterized in that, The excitation module is connected to the conductive layer via wires, which are fixed with conductive adhesive.

9. An interactive packaging box with a dynamic appearance according to claim 1, characterized in that, The substrate is one of paper, plastic sheet, metal sheet or composite material sheet.

10. An interactive packaging box with a dynamic appearance according to claim 1, characterized in that, The conductive layer is manufactured using a conductive ink printing process.

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