Method and system for sending propaganda information in digital TV (Television), and digital TV system

A technology of digital TV and transmission method, which is applied in the field of digital TV system, can solve the problem of low accuracy of digital TV advertising information delivery, and achieve the effect of precise delivery

Inactive Publication Date: 2012-12-26
MIAOZHEN INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The present invention provides a method and system for sending publicity information in digital TV and a digital TV system. The technical problem to be solved is the low accuracy of digital TV advertising information in the prior art

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  • Method and system for sending propaganda information in digital TV (Television), and digital TV system
  • Method and system for sending propaganda information in digital TV (Television), and digital TV system
  • Method and system for sending propaganda information in digital TV (Television), and digital TV system

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Embodiment Construction

[0038] In order to make the purpose, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings and specific embodiments. It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined arbitrarily with each other.

[0039] Firstly, the application in data TV can be divided into broadcasting service and on-demand service, wherein different broadcasting services are divided by channels, and different on-demand services are distinguished by pages. In this paper, the images presented by the channel and the page during playback are collectively referred to as the playback interface.

[0040] The promotional information referred to in this article refers to publicity information including public service advertisements and product advertisements.

[0041] figure 1 It is a schematic...

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Abstract

The invention provides a method and a system for sending propaganda information in a digital TV (Television). The method comprises the following steps of obtaining at least two groups of historical operation tracks on an STB (Set Top Box) by a user, wherein each group of the historical operation tracks comprises a switching order for a play interface by the user; generating a target operation track on the STB by the user according to the switching order for the play interface in the at least two groups of the historical operation tracks by the user; selecting the propaganda information for the STB of the user according to play content of the play interface in the target operation track; and sending the propaganda information to the STB of the user.

Description

technical field [0001] The invention relates to the field of computer applications, in particular to a method and system for sending publicity information in digital TV and a digital TV system. Background technique [0002] Currently, the number of digital TV users is increasing day by day, and how to place advertisements on digital TV has become an urgent problem for advertisers. On the one hand, the storage space of digital TV is limited, and it is impossible to use the limited storage space to solve the problem of advertising storage; on the other hand, under the limited advertising space, choosing the advertisement with the highest profit is also a headache for advertising operators and digital TV operators . In the prior art, there is usually a part of advertisement pre-storage space in the digital TV terminal, which can temporarily store some advertisements, so as to meet the certain playback requirements of the digital TV terminal for advertisements. However, the rew...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/472H04N21/462
Inventor 徐浩吴明辉郭晋鹏
Owner MIAOZHEN INFORMATION TECH CO LTD
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