Method and device for detecting users in channel

A detection method and user technology, applied in the field of Internet applications, can solve problems such as the inability to accurately identify whether to use brushing tools, the channel identification of false users, etc., to achieve the effect of reducing accidental injuries and false positives

Active Publication Date: 2017-08-01
TENCENT TECH (SHENZHEN) CO LTD
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Problems solved by technology

[0005] However, with the iterative update of the brushing tool, it will also simulate real user behavior based on the overall characteristics of various data. Existing solutions that rely on the

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  • Method and device for detecting users in channel
  • Method and device for detecting users in channel
  • Method and device for detecting users in channel

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Embodiment Construction

[0031] Typical embodiments that embody the features and advantages of the present invention will be described in detail in the following description. It should be understood that the present invention is capable of various changes in different embodiments without departing from the scope of the present invention, and that the description and illustrations therein are illustrative in nature and not limiting. this invention.

[0032] As mentioned above, with the development of Internet applications, a wide variety of applications are released and promoted through channels, and users can download and obtain the required applications through any channel. A certain fee, for example, for the application provided by the channel, the developer will pay the channel a fee for each new user. As a result, there is the existence of brushing tools, which are used to create fake users for certain applications in the channel, thereby defrauding fees.

[0033] Therefore, for channel and appl...

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Abstract

The invention provides a method of detecting users in a channel. The method comprises steps: multiple attributes reported by access under user triggering in an application distributed by the channel are acquired, wherein the users are newly-added users for any application distributed by the channel; hierarchical clustering is carried out among the users according to the multiple attributes to obtain a preset number of user categories, wherein the users belong to different user categories respectively; according to behavior attributes of users in each user category, a user category to which absolute real users belong is removed; and fuzzy identification is carried out on users in the user category to judge and obtain suspicious false users. Besides, the invention also provides a device for detecting users in a channel. Due to the above method and the device for detecting the users in the channel, use of an amount brushing tool in the channel can be recognized accurately, and partial false users mixed in the channel can be recognized accurately.

Description

technical field [0001] The invention relates to the technical field of Internet applications, in particular to a user detection method and device in a channel. Background technique [0002] The use of brushing tools in the channel occurs from time to time to generate false users of the application through the brushing tool, so as to cause the false phenomenon that the application has obtained a large number of users through this channel. [0003] Existing flashing tools can use simulators to falsify machine parameters at will, and can also write program scripts to simulate real user behaviors, modify real machine parameters, and drive to run at the opportunity. These behaviors are no different from real user behaviors. [0004] In response to this situation, the existing solution is to evaluate the channel effect, and the data used to realize the evaluation can be retention rate, terminal distribution, IP address aggregation, etc. For example, the retention curve of a real ...

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Application Information

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IPC IPC(8): H04L29/08
CPCH04L67/535
Inventor 孔蓓蓓熊健杨剑鸣
Owner TENCENT TECH (SHENZHEN) CO LTD
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