The invention discloses an intelligent hierarchical management method and
system based on customer
full life cycle value evaluation, and relates to the field of
big data processing, and the method comprises the steps: forming an initial
data set through a multi-source heterogeneous data collection terminal and a preprocessing module, and extracting
feature data in stages; a dynamic
weight adjustment model is adopted to quantify the customer value of each stage, and a comprehensive
score is calculated by combining value, stability and developability indexes; realizing customer clustering layering according to the grading threshold value by using an improved K-means
algorithm; aiming at customer characteristics of different grades and stages, matching corresponding strategies in a personalized
management strategy library; the strategy effect is evaluated through indexes such as the value
improvement rate and the
retention rate, analysis and optimization are carried out when the standard is not reached, and
continuous monitoring is carried out after the standard is reached. The method has the advantages that through full-life-cycle multi-
source data integration and dynamic value evaluation, accurate classification and personalized strategy matching of customers are achieved, closed-
loop optimization is formed, the customer operation accuracy and value conversion are efficiently improved, and the management cost is reduced.