Crowd feature determination method and device in information pushing and readable storage medium

Abstract

The invention discloses a crowd feature determination method and device in information pushing and a readable storage medium. The method comprises the steps of obtaining a historical pushing data setof historical pushing information with the same category as to-be-pushed information; using a preset assessment index to segment the historical push data set in each dimension to obtain a segmentationresult, and the segmentation result comprises push data corresponding to each label in each dimension; determining a feature label set according to the segmentation result; segmenting the historicalpush data set according to the feature label set, screening out historical push data corresponding to the feature label set, and continuously segmenting the historical push data corresponding to the feature label set in each dimension by adopting the assessment indexes until a final label set is obtained; and determining crowd features of crowds corresponding to the to-be-pushed information according to the final label set. According to the scheme, an operator can scientifically and effectively plan target audiences.

Description

Technical field [0001] The embodiment of the present invention relates to the field of information push, and in particular to a method and device for determining the characteristics of a crowd in information push, and a readable storage medium. Background technique [0002] Usually, before starting an information push campaign, advertisers or operators need to plan in advance for the information push crowd, such as planning the crowd portrait and crowd size of the push crowd, so as to set a reasonable budget or determine the scope of the push. [0003] Currently, business personnel usually delimit the crowd based on past push experience and subjective perception. However, the above-mentioned methods of delineating the scope of the crowd are less scientific and effective in determining the target audience, resulting in low crowd positioning accuracy, and low crowd positioning accuracy often leads to poor initial results of information push and wastes a lot of budget. , Resulting in...

AI Technical Summary

Problems solved by technology

However, the delineation method of the above-mentioned crowd range, the scientificity and effectiveness of the target audience determination are low, resulting in low crowd positioning accuracy, and the low crowd positioning accuracy often leads to poor initial effect of information push, wasting a lot of budget , resulting in higher cost

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