Member point management system and method based on SaaS mode

Abstract

The invention discloses a member point management system based on an SaaS mode, and belongs to the technical field of Internet of Things. Comprising a plurality of mutually independent member platforms, and each platform comprises a user management module, a point management module, a coupon management module, a right management module and a task management module. The user management module is used for management configuration of user basic information of members in the member platform; the point management module is used for management configuration of member behavior points and member basic point scenes in the member platform; the card and coupon management module is used for management configuration of card and coupon issuing and cancel-after-verification scenes during member marketing in the member platform; the right management module is used for management configuration of member rights in the member platform; the task management module is used for specifying a business strategy of a special marketing scene; through modular design and multi-member platform support, the system can efficiently manage a large amount of member information, and the member management efficiency is improved.

Description

Technical Field

[0001] The present application belongs to the technical field of Internet of Things, and specifically relates to a member points management system and method based on the SaaS model. Background Art

[0002] In the field of user operations, membership rights and membership systems are an important part of a company's operations for end users. For companies with larger business lines, the same user mobile phone number is used in various APPs or mini-programs for the company's various brands or different business lines. The membership system relies on the user center, but the corresponding membership services such as points and coupons have different acquisition rules, expiration rules, and redemption rules in different applications. Under multiple applications and multiple membership systems, considering the redemption of the same user's rights, there are points redemption between different applications, point level inheritance, and multi-system universal coupons for rights such as points coupons.

[0003] Since the existing technology adopts a single system setting for the membership system, under the parallel operation of multiple brands and multiple membership businesses, a single membership system cannot meet the rights and interests exchange of the same user on different platforms; when building the oneID system, enterprises need to build multiple customized membership systems and realize the mutual exchange of user rights and interests through interfaces or other system docking technologies, which consumes resources and also causes system redundancy, increasing development costs and operation and maintenance costs. The traditional membership system has great limitations. Summary of the invention

[0004] The purpose of the embodiments of the present application is to provide a member points management system and method based on the SaaS model, which can solve the technical problem that the member system in the prior art adopts a single system setting and cannot meet the rights and interests redemption of the same user between different platforms.

[0005] In order to solve the above technical problems, this application is implemented as follows:

[0006] In a first aspect, an embodiment of the present application provides a member points management system based on a SaaS model, the system comprising:

[0007] A user management module is used for managing and configuring the basic user information of members in the member platform; the basic user information includes user profile, user level, user portrait and user loyalty;

[0008] Points management module, used for the management and configuration of member behavior points and member basic points scenarios in the member platform, including points event management, points event group configuration, points clearing rules and points ratio configuration;

[0009] The card and voucher management module is used for the management and configuration of the card and voucher issuance and redemption scenarios during member marketing in the member platform, including member card and voucher information configuration and member card and voucher type configuration;

[0010] A rights management module, used for the management and configuration of member rights in the member platform, including vehicle rights configuration, blacklist configuration and rights level management;

[0011] The task management module is used to specify business strategies for special marketing scenarios, including tasks for specific groups of people, tasks for specific dates, and tasks for points.

[0012] As an optional implementation of the first aspect of the present application, the multiple independent membership platforms are all independent application services, the user basic information of members between the multiple membership platforms is implemented by a unified user center OneID model, and the business data are isolated from each other.

[0013] As an optional implementation of the first aspect of the present application, the user profile includes the basic information display of the member user's name, mobile phone number, level, rights, points and card coupons, and the configuration of the user profile includes presenting and recording the behavior path under all the buried point statistics of the front-end application;

[0014] The configuration of the user level includes the configuration of the number of the membership level and the configuration of the upgrade rules of the membership level. The range of the membership level is not limited;

[0015] The member user loyalty configuration includes member upgrade or downgrade management based on user tags calculated by specific behavior data analysis or manually generated tags.

[0016] As an optional implementation manner of the first aspect of the present application, the point event management includes: configuring basic point events;

[0017] The point event group configuration includes: compiling the basic point event into a rule set, supporting multiple basic events and issuing points according to the number of event occurrences, or issuing points for the point events under the same rule set according to the event weight;

[0018] The points clearing rules and points ratio configuration include: configuring the clearing rules after the points expire, and the cash ratio redemption rules for the points deduction scenario.

[0019] As an optional implementation of the first aspect of the present application, the member card information includes the card name, card validity period, card description, card usage conditions, card cancellation conditions and card issuance conditions;

[0020] The types of cards and coupons include full-discount coupons, full-off coupons, red envelope coupons, experience coupons and redemption coupons.

[0021] As an optional implementation of the first aspect of the present application, the validity period of the card ticket includes permanent time, fixed time and limited time.

[0022] As an optional implementation of the first aspect of the present application, the vehicle rights configuration includes: configuring a vehicle chassis number, a rights ID, a rights type, and a rights description;

[0023] The blacklist management includes: defining labels for chassis numbers of designated illegal vehicles and controlling the issuance of rights and interests;

[0024] The equity level management includes: configuring vehicle chassis number information tags that meet the set issuance conditions, and the system is triggered according to the equity level definition.

[0025] As an optional implementation of the first aspect of the present application, the specific group task can select a group of people according to the synchronized user tags and issue configured points or coupons;

[0026] The specific date task can issue the configured points or coupons immediately or regularly according to the time conditions;

[0027] The points task can issue points or coupons according to both time rules and special points acquisition rules.

[0028] As an optional implementation of the first aspect of the present application, the time rule and the special points acquisition rule are specifically:

[0029] Set a specified time limit, point tasks, and point or card coupon rewards. Users can obtain system-initiated point or card coupon rewards by completing the point tasks within the specified time.

[0030] In a second aspect, an embodiment of the present application provides a member points management method based on a SaaS model, the method comprising:

[0031] The administrator registers the member platform information based on the member information and obtains a unique platform account;

[0032] The user sets a password according to the platform account and the member information, and logs in to the member platform using the platform account and password;

[0033] Enter the Member Management Center to manage and configure member levels and member loyalty;

[0034] Enter the Points Management Center to configure the points clearing rules and points deduction ratio for event management and event group management;

[0035] Enter the Rights Management Center to configure card rolls and rights tasks;

[0036] Complete member points management based on the configuration of the member management center, points management center and rights management center.

[0037] In the embodiments of the present application, through modular design and multi-member platform support, the system can efficiently manage a large amount of member information and improve member management efficiency; through the configuration of the points management module and the card and coupon management module, the system can automatically calculate and allocate points, issue and cancel cards and coupons, thereby stimulating the activity and participation of members; through the configuration of the user management module and the rights management module, the system can provide members with personalized services and diversified rights and interests, enhance members' sense of belonging and loyalty; through the configuration of the task management module, enterprises can formulate targeted marketing strategies for specific member groups or time nodes, improve marketing effectiveness and return on investment; the SaaS model eliminates the need for enterprises to develop and maintain member management systems by themselves, reducing operating costs and time costs; at the same time, the centralized management and unified upgrade of the system also brings convenience to enterprises. BRIEF DESCRIPTION OF THE DRAWINGS

[0038] Figure 1 It is a framework diagram of a member points management system based on the SaaS model provided by some embodiments of the present application;

[0039] Figure 2 This is a flowchart of a member points management method based on the SaaS model provided by some embodiments of the present application. DETAILED DESCRIPTION

[0040] The following will be combined with the drawings in the embodiments of the present application to clearly and completely describe the technical solutions in the embodiments of the present application. Obviously, the described embodiments are part of the embodiments of the present application, not all of the embodiments. Based on the embodiments in the present application, all other embodiments obtained by ordinary technicians in this field without creative work are within the scope of protection of this application.

[0041] The terms "first", "second", etc. in the specification and claims of the present application are used to distinguish similar objects, and are not used to describe a specific order or sequence. It should be understood that the data used in this way can be interchangeable under appropriate circumstances, so that the embodiments of the present application can be implemented in an order other than those illustrated or described here. In addition, the "and / or" in the specification and claims represents at least one of the connected objects, and the character " / " generally represents that the objects associated with each other are in an "or" relationship.

[0042] In conjunction with the accompanying drawings, the following describes in detail a member points management system and method based on the SaaS model provided by the embodiment of the present application through specific embodiments and their application scenarios.

[0043] Example

[0044] A member points management system based on the SaaS model includes multiple independent member platforms, each of which includes:

[0045] User management module is used to manage and configure the basic user information of members in the member platform; the basic user information includes user profile, user level, user portrait and user loyalty;

[0046] The points management module is used for the management and configuration of member behavior points and member basic points scenarios in the member platform, including point event management, point event group configuration, point clearing rules and point ratio configuration;

[0047] The card and voucher management module is used for the management and configuration of card and voucher issuance and redemption scenarios during member marketing on the member platform, including member card and voucher information configuration and member card and voucher type configuration;

[0048] The rights management module is used to manage and configure member rights in the member platform, including vehicle rights configuration, blacklist configuration and rights level management;

[0049] The task management module is used to specify business strategies for special marketing scenarios, including tasks for specific groups of people, tasks for specific dates, and tasks for points.

[0050] Furthermore, multiple independent membership platforms are all independent application services, and the basic user information of members between multiple membership platforms is implemented by a unified user center OneID model, and business data are isolated from each other.

[0051] It should be understood that, based on the above-mentioned feature definitions, multiple independent membership platforms are each an independent application service. This means that each platform has its own independent functional modules, data processing processes and user interfaces, and can operate autonomously and provide membership management services; although each membership platform is independent, their member user basic information is implemented through a unified user center in the OneID mode; the OneID mode means that each member has a unique identifier (ID) in the system, and no matter which membership platform they log in to, they can use this ID to identify and associate their user basic information; although the member user basic information is unified, the business data between each membership platform is isolated from each other; this means that member points, cards, rights and interests, tasks and other data on one platform will not be shared or confused with other platforms, ensuring the independence and security of the data.

[0052] It should be noted that since each member platform is an independent application service, it can be customized and expanded according to the needs of different enterprises or brands without affecting other platforms; this greatly enhances the flexibility and scalability of the system; through the unified user center OneID model, enterprises can achieve unified management and identification of all member users. No matter which platform members conduct activities on, enterprises can accurately track and record their behaviors and information, and provide data support for subsequent marketing and services; the mutual isolation of business data ensures that the data of each member platform is independent and secure. Even if there is a problem or leakage of data on one platform, it will not affect the data security of other platforms; at the same time, this also complies with the relevant provisions of data protection and privacy laws, and protects the privacy rights and interests of members; the member points management system of the SaaS model realizes the effective integration and optimal utilization of resources through the unified user center and business data isolation; enterprises do not need to develop and maintain user management systems for each platform separately, reducing development and maintenance costs; at the same time, since each platform can share a unified user center, it also reduces data redundancy and duplication of work, and improves work efficiency.

[0053] Furthermore, the user profile includes the basic information display of the member user's name, mobile phone number, level, rights, points and coupons. The configuration of the user profile includes presenting and recording the behavior path under all the buried statistics of the front-end application;

[0054] User level configuration includes configuration of membership level and configuration of membership level upgrade rules. The range of membership levels is not limited.

[0055] Member user loyalty configuration includes member upgrade or downgrade management based on user tags calculated by specific behavioral data analysis or manually generated tags.

[0056] It should be understood that, based on the above-mentioned feature definitions, user profiles include basic information such as member user's name, mobile phone number, level, rights, points and coupons. This information is the core of the membership management system and is used to record and display the basic situation and status of member users. The configuration of user profiles also includes presenting and recording the behavior paths under all embedded point statistics of the front-end application, which means that the system can track and record the behavior trajectories of member users in the front-end application, such as clicks, browsing, purchases, etc., to provide data support for subsequent behavior analysis and marketing strategy formulation. The configuration of the number of member levels allows the system to set multiple levels to meet the needs of different companies or brands for member level division. The configuration of member level upgrade rules defines how members upgrade from one level to another. These rules can be based on member The system can set the membership points, consumption amount, active days and other data to ensure the fairness and rationality of the upgrade; the membership level range is not restricted, which means that the system can flexibly set the number of levels and level names according to actual needs to adapt to different market environments and competition strategies; the member user loyalty configuration includes member upgrade or downgrade management based on user tags calculated by specific behavior data analysis or manually generated tags, which means that the system can automatically generate tags based on members' behavior data (such as purchase frequency, consumption amount, number of activities participated in, etc.), or the management personnel can manually generate tags based on experience, and then manage members for upgrade or downgrade based on these tags; in this way, the system can more accurately reflect the loyalty and activity of members, and provide stronger data support for the formulation of subsequent marketing strategies.

[0057] It should be noted that through the detailed configuration of user profiles, the system can display the basic information and behavior paths of member users, so that members can understand their status and behavior trajectories more clearly, thereby improving user experience; through the configuration of user levels and loyalty, the system can more finely divide and manage member users; members of different levels can enjoy different rights and services, thereby encouraging members to more actively participate in activities, consume and accumulate points; through the analysis and tag management of member behavior data, the system can more accurately identify members' needs and preferences, thereby formulating more precise marketing strategies, which helps to improve the conversion rate and return on investment of marketing activities; the system can automatically handle tasks such as member upgrades, downgrades and tag management, reduce manual intervention and error rates, and improve operational efficiency.

[0058] Further, the point event management includes: configuring basic point events;

[0059] The configuration of the points event group includes: compiling the basic points event into a rule set, supporting multiple basic events and issuing points according to the number of event occurrences, or issuing points events under the same rule set according to the event weight;

[0060] Points settlement rules and points ratio configuration include: configuring the clearing rules after points expire, and the cash ratio redemption rules for points deduction scenarios.

[0061] It should be understood that, based on the above-mentioned feature definition, the starting point of configuring the basic points event points management, the system allows administrators to configure various basic points events according to business needs, such as member registration, login, purchase of goods, sharing of content, etc., and each basic points event can set corresponding points reward rules; the system supports combining multiple basic points events into a rule set, which means that when any one or more of these basic events occur, points rewards can be triggered; this combination method increases the flexibility and diversity of points rewards; the rule set can support the issuance of points according to the number of events, that is, a certain amount of points reward is given each time an event occurs; it can also support the single issuance of points events under the same rule set according to the event weight, that is, points are allocated according to the weight of the event to avoid repeated rewards; the system allows administrators to set the validity period of points, and when the points exceed the validity period, the system will automatically clear them. This helps to maintain the value of points and avoid the depreciation problem caused by the long-term accumulation of points; in the point deduction scenario, the system allows administrators to configure the exchange ratio of points to cash, that is, members can use a certain number of points to deduct a certain amount of cash; this exchange rule can be adjusted according to business needs to balance the member's point usage experience and the cost-effectiveness of the enterprise.

[0062] It should be noted that by configuring basic points events and points event groups, the system can support a variety of points reward scenarios to meet the different business needs of enterprises; at the same time, the choice of multiple distribution methods also increases the flexibility and diversity of points rewards; points settlement rules and points ratio configuration make the use of points more reasonable and transparent. The zeroing rule after the points expire helps to maintain the value of points and avoid the depreciation of points; the cash ratio exchange rule in the points deduction scenario allows members to more intuitively understand the value and use of points; through reasonable points rewards and exchange rules, the system can encourage members to participate in activities, consumption and accumulate points more actively, thereby improving the activity and loyalty of members; the system can automatically handle tasks such as points rewards, settlement and exchange, reduce manual intervention and error rates, and reduce operating costs.

[0063] Furthermore, the member card information includes the card name, card validity period, card description, card usage conditions, card cancellation conditions and card issuance conditions;

[0064] Card coupon types include full-reduction coupons, full-discount coupons, red envelope coupons, experience coupons and redemption coupons;

[0065] Specifically, the validity period of a card or coupon includes permanent time, fixed time, and limited time.

[0066] It is important to understand that a clear and easily recognizable name is set for each card or voucher to facilitate members and administrators to find and use it in the system; the validity period of the card or voucher is to set the effective and expiration dates of the card or voucher to ensure that the card or voucher is valid within the specified time frame; the card or voucher description is a detailed description of the purpose, value and usage of the card or voucher to help members understand the specific information of the card or voucher; the card or voucher usage conditions are to set the usage threshold of the card or voucher, such as full amount usage, specific commodity usage, etc., to ensure that the card or voucher is used under reasonable conditions; the card or voucher redemption conditions are to define the redemption method of the card or voucher, such as online redemption and offline store redemption etc., as well as the conditions that need to be met when redeeming; card and voucher issuance conditions are to set the issuance rules of card and vouchers, such as issuing according to factors such as membership level, consumption amount, participation in activities, etc.; full-reduction coupons are when members’ consumption reaches a specified amount, they can use full-reduction coupons to reduce part of the amount; full-discount coupons are discounts that members can enjoy when their consumption meets certain conditions; red envelope coupons are red envelopes of a certain amount given directly to members, which can be used to offset consumption; experience coupons are free or discounted experience opportunities, such as free trials, experience courses, etc.; redemption coupons are members who can redeem designated goods or services with a certain number of points or other conditions.

[0067] It should be noted that the detailed card and voucher information configuration and the selection of multiple card and voucher types enable members to fully understand the purpose and usage conditions of the cards and vouchers, thereby improving members' usage experience and satisfaction; by setting different card and voucher types and usage conditions, the system can support a variety of marketing strategies, such as full-reduction, full-discount, red envelopes, etc., to attract members to actively participate in activities and increase sales and brand influence; administrators can flexibly configure card and voucher information according to business needs, such as setting validity period, usage conditions, etc., to ensure the rational use of cards and vouchers and maximize the use of resources; the system's automated card and voucher issuance and verification process reduces manual intervention and error rates, and improves operational efficiency; at the same time, administrators can monitor the usage of cards and vouchers in real time to adjust marketing strategies in a timely manner.

[0068] Further, the vehicle rights configuration includes: configuring the vehicle chassis number, rights ID, rights type and rights description;

[0069] Blacklist management includes: defining labels for designated chassis numbers of illegal vehicles and controlling the issuance of benefits;

[0070] Equity level management includes: configuring vehicle chassis number information tags that meet the set issuance conditions, and the system is triggered according to the equity level definition.

[0071] It should be understood that, based on the above-mentioned feature limitations, the system allows each vehicle to be assigned a unique chassis number as the vehicle's identity; each benefit has a unique ID for identification and tracking within the system; the system supports a variety of benefit types, such as free maintenance, repair discounts, roadside assistance, etc., to meet the needs of different car owners; each benefit is described in detail, including the content of the benefit, conditions of use, validity period, etc., to ensure that the owner can fully understand and use it reasonably; specify the label definition of the chassis number of the illegal vehicle: the system allows the administrator to define specific labels for illegal vehicles, such as "illegal parking", "overdue maintenance", etc.; for vehicles marked as blacklisted For a single vehicle, the system can automatically or manually control the issuance of its benefits, such as suspending or canceling certain benefits it enjoys as a punishment for violations; configure vehicle chassis number information tags that meet the set issuance conditions: the system allows administrators to assign specific tags to vehicles based on certain attributes or behaviors of the vehicle (such as purchase time, mileage, maintenance records, etc.), and these tags will serve as the basis for issuing benefit levels; based on the vehicle's tags and the definition of benefit levels, the system automatically triggers the corresponding benefit issuance; for example, for high-mileage vehicles, the system may automatically issue free maintenance rights; for vehicles that are maintained on time for a long time, the system may provide higher maintenance discounts.

[0072] It should be noted that through flexible configuration of vehicle rights and interests, the system can meet the personalized needs of different car owners and improve their satisfaction and loyalty; the blacklist management function enables the system to quickly identify and control the rights and interests of illegal vehicles, which helps to improve the efficiency and standardization of vehicle management; the rights and interests level management function enables the system to automatically adjust the rights and interests distribution strategy according to the actual situation and performance of the vehicle, which not only ensures fairness, but also motivates car owners to better maintain and use their vehicles; through automated and intelligent rights and interests configuration and management, the system can reduce manual intervention and error rates, thereby reducing operating costs.

[0073] Furthermore, for specific group tasks, you can select groups according to synchronized user tags and issue configured points or coupons;

[0074] For specific date tasks, the configured points or coupons can be issued instantly or regularly according to time conditions;

[0075] Points tasks can issue points or coupons according to both time rules and special points acquisition rules.

[0076] It should be understood that, based on the above-mentioned feature limitations, the system allows administrators to select members based on synchronized user tags. These tags may be based on members' purchase history, behavioral data, membership level or other attributes; once a specific group of people is selected, the system can automatically issue configured points or coupons to these members. This distribution method can accurately reach target members and improve marketing effectiveness; the system supports triggering the issuance of points or coupons based on time conditions, which can be instant triggers (such as a specific moment) or timed triggers (such as a fixed time every day); through the configuration of specific date tasks, administrators can flexibly issue rewards to members at specific times, such as holiday promotions, member day activities, etc.; point tasks can be configured with time rules, such as members can obtain points or coupons after completing a task (such as purchasing designated products, participating in specific activities) within a specific time period; in addition to time rules, point tasks can also be configured with special point acquisition rules, such as members need to reach a certain amount of consumption, accumulate a certain number of points, complete specific interactive behaviors, etc. to obtain rewards.

[0077] It should be noted that through the configuration of tasks for specific groups of people, the system can accurately identify and reach target members, thereby improving the pertinence and effectiveness of marketing activities; the configuration of specific date tasks and points tasks enables the system to support a variety of operating strategies, such as holiday promotions, member day activities, limited-time discounts, etc., thereby enhancing the flexibility and diversity of operations; by setting reasonable points and card issuance rules, the system can encourage members to more actively participate in activities, consume and accumulate points, thereby enhancing member activity and loyalty; the automated task configuration and issuance process reduces manual intervention and error rates, and improves the efficiency and accuracy of resource allocation.

[0078] Furthermore, according to the time rules and special points acquisition rules, specifically:

[0079] Set a specified time limit, point tasks, and point or card coupon rewards. Users can obtain system-initiated point or card coupon rewards by completing the point tasks within the specified time.

[0080] It should be understood that, based on the above-mentioned feature definition, the system allows administrators to set a clear time limit, which defines the time within which members need to complete specific points tasks; this period can be a few days, weeks or months, depending on the needs and goals of the marketing activities; administrators can define a variety of points tasks according to business needs, such as purchasing designated products, participating in specific activities, completing questionnaires, etc. These tasks are designed to encourage members to actively participate and provide them with opportunities to obtain additional points or coupons; the system supports the configuration of corresponding rewards for each point task, which can be points (which can be used to redeem goods, services or upgrade membership levels) or coupons (such as coupons, discount coupons, etc., which can be used for future consumption deductions); when a member completes a point task within the specified time limit, the system will automatically identify and record its completion status; then, the system will automatically issue the corresponding points or coupons to the member according to the configuration; the system also provides a tracking function for task progress and reward status, so that administrators can monitor the member's task completion status and reward issuance status in real time to ensure the smooth progress of the event.

[0081] It should be noted that by setting a specified time limit and points task, the system can stimulate members' enthusiasm for participation and encourage them to actively complete tasks within the specified time to obtain rewards; this limited-time activity helps to improve the activity and stickiness of members; the combination of points tasks and rewards can attract members' attention and guide them to pay attention to and participate in specific marketing activities. This not only helps to increase brand awareness and influence, but also promotes the sales of goods or services; the system's automatic identification and distribution of rewards reduces manual intervention and error rates, allowing members to more conveniently obtain points or card coupons. This automated processing method improves member satisfaction and loyalty; administrators can flexibly configure time limits, points tasks, and reward content according to business needs to adapt to different marketing scenarios and goals. This flexibility enables the system to support a variety of operating strategies to meet the needs of different companies.

[0082] According to a member points management system based on the SaaS model provided in this embodiment, the member points management system based on the SaaS (Software as a Service) model adopts a modular design, dividing the system into multiple independent but mutually cooperative modules. This design makes the system more flexible, easy to maintain and expand; the system supports multiple independent member platforms, which means that different enterprises, brands or organizations can have their own independent member management systems, while enjoying the convenience of centralized management, unified upgrades, etc. brought by the SaaS model; the user management module is responsible for the management of the basic user information of members, including user profiles, user levels, user portraits and user loyalty. This information is the core of the member management system, providing data support for subsequent points management, card management, rights management, etc.; the points management module is responsible for the management and configuration of member behavior points and member basic points scenarios, including point event management, point event group configuration, point settlement rules and point ratio configuration, etc.; these configurations enable the system to automatically calculate and allocate points according to different member behaviors and scenarios, thereby motivating the activity and loyalty of members; the card management module is responsible for the management and configuration of card issuance and cancellation scenarios during member marketing, including member card information configuration and member card type configuration, etc. Through card and voucher management, enterprises can flexibly formulate marketing strategies to attract and retain members; the rights management module is responsible for the management and configuration of member rights, including vehicle rights configuration, blacklist configuration and rights level management; these configurations enable enterprises to provide members with diversified rights and enhance members' sense of belonging and loyalty; the task management module is used to specify business strategies for special marketing scenarios, including tasks for specific groups of people, tasks for specific dates and points tasks; through task management, enterprises can formulate targeted marketing strategies for specific member groups or time nodes to improve marketing effectiveness.

[0083] Through modular design and multi-member platform support, the system can efficiently manage a large amount of member information and improve member management efficiency; through the configuration of the points management module and the card and coupon management module, the system can automatically calculate and allocate points, issue and cancel cards and coupons, thereby motivating members' activity and participation; through the configuration of the user management module and the rights management module, the system can provide members with personalized services and diversified rights and interests, and enhance members' sense of belonging and loyalty; through the configuration of the task management module, enterprises can formulate targeted marketing strategies for specific member groups or time nodes to improve marketing effects and return on investment; the SaaS model eliminates the need for enterprises to develop and maintain member management systems by themselves, reducing operating costs and time costs. At the same time, the centralized management and unified upgrade of the system also brings convenience to enterprises.

[0084] According to the above-mentioned member points management system based on the SaaS model, this embodiment also provides a member points management method based on the SaaS model, which can achieve the beneficial effects of the member points management system based on the SaaS model in this embodiment;

[0085] A member points management method based on the SaaS model includes the following steps:

[0086] S100: The administrator registers the member platform information according to the member information and obtains a unique platform account;

[0087] S200: The user sets a password according to the platform account and member information, and logs in to the member platform using the platform account and password;

[0088] S300: Enter the member management center to manage and configure member levels and member loyalty;

[0089] S400: Enter the points management center and configure the event management, event group management points clearing rules and points deduction ratio;

[0090] S500: Enter the rights management center and configure the card rolls and rights tasks;

[0091] S600: Complete member points management according to the configuration of the member management center, the points management center and the rights management center.

[0092] According to a member points management method based on the SaaS model of this embodiment, the administrator registers on the platform according to the member information and obtains a unique account, which ensures the accuracy and uniqueness of the member information and provides a basis for subsequent member management; users can quickly log in to the member platform with the platform account and password, which simplifies the login process and improves the efficiency of member management; after entering the member management center, the administrator can flexibly set the member level and loyalty management rules according to business needs, such as setting different member levels according to consumption amount, consumption frequency, etc., and evaluating member loyalty according to member activity and contribution; this flexibility helps enterprises better meet the needs of different members and improve member satisfaction and loyalty; in the points management center, the administrator can configure event management, event group management, points settlement rules and points deduction ratio, so as to realize the refined management of points acquisition and use; by setting By setting different events and event groups, companies can encourage members to participate in specific activities or behaviors, thereby increasing the channels for obtaining points; the setting of points settlement rules and deduction ratios helps companies control the value of points and avoid abuse or depreciation of points; in the rights and interests management center, administrators can configure coupons and rights and interests tasks to provide members with a variety of rights and interests and reward coupons, which may include coupons, gift cards, etc., to attract members to consume or participate in activities; rights and interests tasks can set some tasks that members need to complete to obtain additional rewards, such as sharing activities, inviting friends, etc., which helps to improve the activity and participation of members; by integrating the functions of the member management center, the points management center and the rights and interests management center, the integration of member points management is realized; this integrated management helps companies better understand members' points, consumption behaviors and rights and interests needs, thereby formulating more accurate marketing strategies and member service plans.

[0093] It should be noted that, in this article, the terms "comprise", "include" or any other variant thereof are intended to cover non-exclusive inclusion, so that the process, method, article or device including a series of elements includes not only those elements, but also includes other elements not explicitly listed, or also includes elements inherent to such process, method, article or device. In the absence of further restrictions, the elements defined by the sentence "comprise one..." do not exclude the presence of other identical elements in the process, method, article or device including the element. In addition, it should be pointed out that the scope of the methods and devices in the embodiments of the present application is not limited to performing functions in the order shown or discussed, and may also include performing functions in a substantially simultaneous manner or in reverse order according to the functions involved, for example, the described method may be performed in an order different from that described, and various steps may also be added, omitted, or combined. In addition, the features described with reference to certain examples may be combined in other examples.

[0094] Through the description of the above implementation methods, those skilled in the art can clearly understand that the above-mentioned embodiment methods can be implemented by means of software plus a necessary general hardware platform, and of course by hardware, but in many cases the former is a better implementation method. Based on such an understanding, the technical solution of the present application, or the part that contributes to the prior art, can be embodied in the form of a software product, which is stored in a storage medium (such as ROM / RAM, a disk, or an optical disk), and includes a number of instructions for a terminal (which can be a mobile phone, a computer, a server, an air conditioner, or a network device, etc.) to execute the methods of each embodiment of the present application.

[0095] The embodiments of the present application are described above in conjunction with the accompanying drawings, but the present application is not limited to the above-mentioned specific implementation methods. The above-mentioned specific implementation methods are merely illustrative and not restrictive. Under the guidance of the present application, ordinary technicians in this field can also make many forms without departing from the purpose of the present application and the scope of protection of the claims, all of which are within the protection of the present application.

Claims

1. A member points management system based on SaaS mode, characterized in that: The system includes multiple independent member platforms, each of which includes: A user management module is used for managing and configuring the basic user information of members in the member platform; the basic user information includes user profile, user level, user portrait and user loyalty; Points management module, used for the management and configuration of member behavior points and member basic points scenarios in the member platform, including points event management, points event group configuration, points clearing rules and points ratio configuration; The card and voucher management module is used for the management and configuration of the card and voucher issuance and redemption scenarios during member marketing in the member platform, including member card and voucher information configuration and member card and voucher type configuration; A rights management module, used for the management and configuration of member rights in the member platform, including vehicle rights configuration, blacklist configuration and rights level management; The task management module is used to specify business strategies for special marketing scenarios, including tasks for specific groups of people, tasks for specific dates, and tasks for points.

2. A member points management system based on the SaaS model according to claim 1, characterized in that: The multiple independent member platforms are all independent application services. The user basic information of members between the multiple member platforms is implemented by a unified user center OneID model, and the business data are isolated from each other.

3. A member points management system based on SaaS mode according to claim 1, characterized in that: The user profile includes the basic information display of the member user's name, mobile phone number, level, rights, points and card coupons. The configuration of the user profile includes presenting and recording the behavior path under all the buried point statistics of the front-end application; The configuration of the user level includes the configuration of the number of the membership level and the configuration of the upgrade rules of the membership level. The range of the membership level is not limited; The member user loyalty configuration includes member upgrade or downgrade management based on user tags calculated by specific behavior data analysis or manually generated tags.

4. A member points management system based on SaaS mode according to claim 1, characterized in that: The point event management includes: configuring basic point events; The point event group configuration includes: compiling the basic point event into a rule set, supporting multiple basic events and issuing points according to the number of event occurrences, or issuing points for the point events under the same rule set according to the event weight; The points clearing rules and points ratio configuration include: configuring the clearing rules after the points expire, and the cash ratio redemption rules for the points deduction scenario.

5. A member points management system based on SaaS mode according to claim 1, characterized in that: The member card information includes card name, card validity period, card description, card usage conditions, card cancellation conditions and card issuance conditions; The types of cards and coupons include full-discount coupons, full-off coupons, red envelope coupons, experience coupons and redemption coupons.

6. A member points management system based on SaaS mode according to claim 5, characterized in that: The validity period of the card or voucher includes permanent time, fixed time and limited time.

7. A member points management system based on SaaS mode according to claim 1, characterized in that: The vehicle rights configuration includes: configuring the vehicle chassis number, rights ID, rights type and rights description; The blacklist management includes: defining labels for chassis numbers of designated illegal vehicles and controlling the issuance of rights and interests; The equity level management includes: configuring vehicle chassis number information tags that meet the set issuance conditions, and the system is triggered according to the equity level definition.

8. A member points management system based on SaaS mode according to claim 1, characterized in that: The specific group task can select groups of people according to the synchronized user tags and issue configured points or coupons; The specific date task can issue the configured points or coupons immediately or regularly according to the time conditions; The points task can issue points or coupons according to both time rules and special points acquisition rules.

9. A member points management system based on SaaS mode according to claim 8, characterized in that: The time rules and special points acquisition rules are as follows: Set a specified time limit, point tasks, and point or card coupon rewards. Users can obtain system-initiated point or card coupon rewards by completing the point tasks within the specified time.

10. A member points management method based on the SaaS model, capable of implementing a member points management system based on the SaaS model as described in any one of claims 1 to 8, characterized in that: The method comprises: The administrator registers the member platform information based on the member information and obtains a unique platform account; The user sets a password according to the platform account and the member information, and logs in to the member platform using the platform account and password; Enter the Member Management Center to manage and configure member levels and member loyalty; Enter the Points Management Center to configure the points clearing rules and points deduction ratio for event management and event group management; Enter the Rights Management Center to configure card rolls and rights tasks; Complete member points management based on the configuration of the member management center, points management center and rights management center.

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