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a technology of display and edge, applied in the field of edge display, can solve the problems of limited advertising medium, purchaser, product, difficulty in customization and modification of a particular application, and difficulty in effectively and efficiently communicating
Inactive Publication Date: 2008-09-25
INTELLIMATS LLC
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However, a drawback with floor mats is the difficulty in customization and modification for a particular application, purchaser, product, or the like.
Previously, it was not known to provide a floor mat where an individual can customize the floor mat to display a particular message that they want to convey and in certain circumstances even change the floor mat's message they want to convey.
Such an advertising medium is limited, however, by the fact that the message is static and not easily changed.
However, there remain challenges to effectively and efficiently communicate to an audience by displaying visual advertising or messaging in other areas where advertising is desired, including at shelves where products are displayed.
These methods also are limited in their ability to be customized and modified for a particular application, product, or purchaser.
Method used
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[0028]The present invention now will be described more fully hereinafter with reference to the accompanying drawings, in which some, but not all embodiments of the inventions are shown. Indeed, these inventions may be embodied in many different forms and should not be construed as limited to the embodiments set forth herein; rather, these embodiments are provided so that this disclosure will satisfy applicable legal requirements. Like numbers refer to like elements throughout.
[0029]Embodiments of the present invention relate to an edge display system with a display or multiple displays capable of being configured to a portion of a shelf. It has been discovered that the horizontal edge of shelving, such as in a public building like a market or retail store, like the vertical edge of shelving, is a location that provides a great deal of exposure to consumers and, therefore, is an advantageous position for advertising. The shelf or shelves may have power and signal connections built th...
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Abstract
An edge display system, including at least one shelf defining a surface that is substantially horizontal and configured to support the placement of a product, where the shelf includes a first attachment device positioned on the substantially horizontal surface of the shelf, and at least one electronic display device attached to a second attachment device that is configured to attach to the first attachment device, where the electronic display device is configured to display electronically modifiable.
Description
CROSS-REFERENCE TO RELATED APPLICATIONS[0001]This application claims the benefit under 35 U.S.C. 119(e) of Provisional Application Ser. No. 60 / 912,124 filed Apr. 16, 2007, which is hereby incorporated herein in its entirety by reference. This application is a continuation-in-part of commonly owned co-pending application Ser. No. 11 / 928,264, filed Oct. 30, 2007, which is a continuation-in-part of application Ser. No. 11 / 769,418, filed Jun. 27, 2007, which is a continuation of application Ser. No. 11 / 735,908, filed Apr. 16, 2007. This application is also continuation-in-part of commonly owned co-pending application Ser. No. 11 / 735,908, filed Apr. 16, 2007, which is a continuation-in-part of application Ser. No. 11 / 316,928, filed Dec. 27, 2005, which is a continuation of U.S. application Ser. No. 10 / 454,631, filed Jun. 5, 2003, and issued as U.S. Pat. No. 7,009,523 on Mar. 7, 2006, which claims the benefit under 35 U.S.C. 119(e) of Provisional Application Ser. No. 60 / 385,579, filed Jun...
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Application Information
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Patent Type & Authority Applications(United States)
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