A clothing customization label and method for increasing repurchase rate
By integrating RF antennas, display screens and QR codes on clothing customization labels, the connection between consumers and manufacturers is achieved, the problem of low repurchase rate in group customization is solved, the repurchase rate of clothing is improved and promotion costs are reduced .
Patent Information
- Application Number
- CN201911301021.6
- Authority / Receiving Office
- CN · China
- Patent Type
- Patents(China)
- Current Assignee / Owner
- Filing Date
- 2019-12-17
- Publication Date
- 2024-12-27
- Estimated Expiration
- 2039-12-17
AI Technical Summary
After the clothing customization in a group form, it is difficult for manufacturers to maintain contact with consumers, resulting in low repurchase rates for consumers because of the lack of effective communication channels and the difficulty of obtaining quantitative data.
Design a custom-made clothing tag that includes substrate, display screen, RF antenna, RF chip and driver circuit. Through the NFC function of the mobile phone or scanning the QR code, consumers can access a web page that stores quantitative data, name and contact information, and establish The channel between consumers and manufacturers, and display their names and avatars on the retention card to facilitate repurchase.
By establishing a channel between consumers and manufacturers, the repurchase rate of clothing is increased, the promotion costs are reduced, and sales are increased while the uniqueness and preservation significance of the retention card is enhanced.
Smart Images
Figure CN111008682B_ABST
Abstract
Description
Technical Field
[0001] The present invention relates to a clothing customization label and method capable of increasing repurchase rate, and more specifically, to a clothing customization label and method capable of increasing repurchase rate, wherein a retention card is provided with a consumer's name and / or head portrait. Background Art
[0002] Clothing made according to the actual size of consumers has the advantages of being decent and comfortable to wear. This type of private customization of clothing is favored by more and more consumers. For individual consumers, after customizing clothing from manufacturers, the manufacturers can obtain the consumer's communication information and increase the consumer's repurchase through follow-up visits. However, for group customization, after one customization, the manufacturer and the consumer are often isolated. The manufacturer cannot obtain the communication information of a single consumer, and a single consumer often cannot contact the manufacturer, which reduces the probability of consumers repeating customization.
[0003] For example, if a foreign group wants to participate in a domestic event, they need to wear uniform clothes. In this case, domestic private customization companies will send measurement personnel to foreign countries to measure the participants one by one, and bring the measurement data back to China, and then process and make clothes according to the measurement data of each person. After the clothes are made, they will be delivered to the event organizers, who will distribute the clothes to everyone. In the later stage, the participants feel that the clothes they wore last time are very decent and comfortable. If they want to order again, it is not easy to contact the manufacturer. Even if they contact the manufacturer, it is not easy for the manufacturer to obtain the measurement data of the ordering personnel, which leads to a low repurchase rate of consumers. If there is a "bond" that can connect individuals in group customization with manufacturers, it will undoubtedly increase the repurchase rate of consumers. Summary of the invention
[0004] In order to overcome the disadvantages of the above technical problems, the present invention provides a clothing customization label and method that can increase the repurchase rate.
[0005] The customized clothing label capable of increasing the repurchase rate of the present invention is characterized by comprising a substrate, a display screen, a radio frequency antenna, a radio frequency chip and a driving circuit, wherein a mobile phone sensing area is provided on the substrate, and the radio frequency antenna is provided in the substrate in the mobile phone sensing area; the display screen is provided on the substrate for displaying consumer information; the radio frequency antenna is connected to the display screen via the driving circuit, and the driving circuit rectifies the high-frequency signal output by the radio frequency antenna to output a DC voltage for display on the display screen; the radio frequency chip is connected to the radio frequency antenna, and the radio frequency chip stores an ID number for identifying the consumer.
[0006] The clothing customization label capable of increasing the repurchase rate of the present invention comprises a display screen which is divided into a name display area and a head portrait display area, wherein the name display area and the head portrait display area respectively display the name and the head portrait of the consumer.
[0007] The clothing customization label capable of increasing the repurchase rate of the present invention has a substrate printed with a QR code which opens a web page corresponding to the consumer after scanning.
[0008] The method for using the clothing customization label capable of increasing the repurchase rate of the present invention is characterized by being implemented by the following steps:
[0009] a). Collecting the customer's data, the measuring staff will measure the body size of each customer on site, and record the customer's measurement data, name, headshot, and contact information; b). Clothing production, according to the customer's body size measured by the measuring staff, the clothing is processed and produced, and delivered to the customer; c). Retention card production, first make a display screen showing the customer's name and headshot on the display screen, then embed the RF antenna, driving circuit and display screen into the substrate; and write the website information recording the customer's measurement data into the RF chip connected to the RF antenna; finally, print a QR code on the substrate, which corresponds to the website recording the customer's measurement data; d). Clothing repurchase, after the clothing customizer customizes the clothing for the first time, when customizing the clothing again later, turn on the NFC function of the mobile phone and bring it close to the mobile phone sensing area, or Anyone who scans the QR code on the substrate can open the webpage released by the manufacturer that records the consumer's body measurement data, name, head portrait, and contact information; if the customizer does not need to modify the parameters, the complete customization can be performed after selecting the clothing type, and step f) is executed; if the parameters need to be modified, step e) is executed; e). Parameter modification: the customizer modifies the data such as waist circumference, hip circumference, chest circumference, shoulder width, sleeve length, trouser leg length, cuff circumference, and leg circumference according to the changes in his or her body compared with the last customization; after the modification is completed, the contact including mobile phone number and mailing address is confirmed, and then step f) is executed; f). Clothing production: the clothing is processed and manufactured according to the body size determined by the customizer when the customization is made again; g). Clothing delivery: the processed and manufactured clothing is delivered to the customizer according to the contact information determined by the customizer when the customization is made again.
[0010] The beneficial effect of the present invention is that when a consumer customizes clothes for the first time, the clothing customization label of the present invention records the body measurement data, name, head portrait, and contact information of the customizer, and makes a retention card that the consumer is willing to save. The retention card is provided with the consumer's name and head portrait, a QR code, and an NFC sensing area. The name and head portrait can be lit up by turning on the NFC communication function of the mobile phone. The user opens the repurchase webpage that stores the consumer's body measurement data through the mobile phone NFC or scans the QR code, and completes the "repurchase" of the corresponding type of clothes according to the instructions on the webpage. The retention card in the present invention is not only equivalent to establishing a "bond" between the consumer and the manufacturer, but also plays the role of a "salesman", which increases the consumer's repeated customization of clothes, increases the manufacturer's sales volume, and reduces the promotion cost. The beneficial effect is remarkable and suitable for application and promotion. BRIEF DESCRIPTION OF THE DRAWINGS
[0011] Figure 1 This is a schematic diagram of the structure of a clothing customization label capable of increasing repurchase rate according to the present invention;
[0012] Figure 2 It is a connection diagram of the radio frequency antenna, driving circuit and display screen in the present invention.
[0013] In the figure: 1 substrate, 2 display screen, 3 mobile phone sensing area, 4 QR code, 5 name display area, 6 avatar display area, 7 radio frequency antenna, 8 driving circuit. DETAILED DESCRIPTION
[0014] The present invention will be further described below in conjunction with the accompanying drawings and embodiments.
[0015] like Figure 1 As shown, a schematic diagram of the structure of the clothing customization label that can increase the repurchase rate of the present invention is given, which is composed of a substrate 1, a display screen 2, a two-dimensional code 4, a radio frequency antenna 7, a radio frequency chip and a driving circuit 8. The substrate 1 plays a fixing and supporting role, and the radio frequency antenna 7 is embedded in the substrate 1. The embedded part of the radio frequency antenna 7 forms a mobile phone sensing area. Figure 2 As shown, a connection diagram of the RF antenna, driving circuit and display screen in the present invention is given, the RF antenna 7 is connected to the display screen 2 via the driving circuit 8, the RF antenna 7 is connected to the RF chip, the RF chip, driving circuit 8 and display screen are also embedded in the substrate 1, and the display surface of the display screen 2 is exposed.
[0016] The RF chip stores the consumer's number and website information. When the NFC communication function of the mobile phone is turned on and the mobile phone is close to the sensing area, the RF chip communicates with the smart phone through the RF antenna. The smart phone opens the webpage storing the consumer information, and the consumer repurchases the clothing according to the webpage. The driving circuit 8 is composed of a rectifier circuit and a voltage stabilizing circuit, such as a rectifier bridge composed of 4 diodes and a filter voltage stabilizing circuit composed of capacitors. The driving circuit 8 rectifies and stabilizes the high-frequency AC signal received by the RF antenna 7 to form a DC power supply for the display screen 2. The display screen 2 can be a flexible display screen.
[0017] The display screen 2 is divided into two areas, a name display area 5 and an avatar display area 6, for displaying the consumer's name and avatar, respectively. A QR code 4 is also printed on the substrate 1, and a webpage storing the consumer's information can be opened by scanning the QR code.
[0018] For consumers who are group buying or customizing their own clothing for the first time, the tailor will go to measure the consumer's body data, obtain the consumer's name, headshot, and contact information, and then print the consumer's name and headshot information on the display screen 2. After the consumer customizes the clothing for the first time, if it is comfortable and fits well, when customizing again, by turning on the NFC function of the mobile phone and approaching the mobile phone sensing area 3 or scanning the QR code 4, the webpage storing the consumer's body measurement data and contact information can be opened, and the consumer can complete the clothing customization according to the guidance of the webpage. At the same time, when the consumer turns on the NFC function and approaches the mobile phone sensing area, the display screen 2 can also be lit, that is, the consumer's name and headshot are displayed on the display screen 2; it is precisely this function that can display the consumer's name and headshot that makes each retention card unique, and increases the significance of consumers saving the retention card.
[0019] The method for using the clothing customization label capable of increasing the repurchase rate of the present invention is implemented by the following steps:
[0020] a). Collect the customer's data. The measurement personnel will measure the size of each customer on site and record the customer's measurement data, name, headshot and contact information;
[0021] b). Clothing production: according to the body size of the customer measured by the measuring staff, the clothing is processed and made and delivered to the customer;
[0022] c) Production of retention card: first, a display screen showing the name and head portrait of the customer is produced on the display screen, and then the RF antenna, driving circuit and display screen are embedded in the substrate; and the website information recording the customer's measurement data is written into the RF chip connected to the RF antenna; finally, a QR code is printed on the substrate, and the QR code corresponds to the website recording the customer's measurement data;
[0023] d) Clothing repurchase: After the clothing customizer customizes clothing for the first time, when he customizes clothing again later, he can open the webpage released by the manufacturer that records the consumer's body measurement data, name, head portrait, and contact information by turning on the NFC function of the mobile phone and bringing it close to the sensing area of the mobile phone, or scanning the QR code on the substrate; if the customizer does not need to modify the parameters, he can complete the customization after selecting the clothing type and execute step f); if the parameters need to be modified, execute step e);
[0024] e) Parameter modification: the user can modify the data such as waist circumference, hip circumference, chest circumference, shoulder width, sleeve length, trouser leg length, cuff circumference, and leg circumference according to the changes in the user's body compared with the last customization; after the modification, the user can confirm the contact information including mobile phone number and mailing address, and then execute step f);
[0025] f). Clothing production: processing and manufacturing clothing according to the body size determined by the customer when making the second order;
[0026] g). The garments are sent out. The garments are sent to the customer according to the contact information provided by the customer when placing the order.
Claims
1. A method for using a clothing customization label capable of increasing repurchase rate, the clothing customization label capable of increasing repurchase rate comprising a substrate (1), a display screen (2), a radio frequency antenna (7), a radio frequency chip and a drive circuit (8), a mobile phone sensing area (3) being arranged on the substrate, and the radio frequency antenna being arranged in the substrate in the mobile phone sensing area; The display screen is arranged on the substrate and is used to display the subscriber information; the radio frequency antenna is connected to the display screen via the driving circuit, and the driving circuit rectifies the high frequency signal output by the radio frequency antenna to output a DC voltage for display on the display screen; the radio frequency chip is connected to the radio frequency antenna, and the radio frequency chip stores an ID number for identifying the subscriber; The method for using the clothing customization label that can increase the repurchase rate is characterized by being achieved through the following steps: a). Collect the customer's data. The measurement personnel will measure the size of each customer on site and record the customer's measurement data, name, headshot and contact information; b). Clothing production: according to the body size of the customer measured by the measuring staff, the clothing is processed and made and delivered to the customer; c) Production of retention card: first, a display screen showing the name and head portrait of the customer is produced on the display screen, and then the RF antenna, driving circuit and display screen are embedded in the substrate; and the website information recording the customer's measurement data is written into the RF chip connected to the RF antenna; finally, a QR code is printed on the substrate, and the QR code corresponds to the website recording the customer's measurement data; d) Clothing repurchase: After the clothing customizer customizes clothing for the first time, when he customizes clothing again later, he can open the webpage released by the manufacturer that records the customization data, name, head portrait, and contact information of the customizer by turning on the NFC function of the mobile phone and bringing it close to the sensing area of the mobile phone, or scanning the QR code on the substrate; if the customizer does not need to modify the parameters, the customization can be completed after selecting the clothing type, and step f) is executed; if the parameters need to be modified, step e) is executed; e) Parameter modification: the user can modify the data of waist, hip, chest, shoulder width, sleeve length, trouser leg length, cuff circumference and leg circumference according to the changes of the user's body compared with the last customization; after the modification, the user can confirm the contact information including mobile phone number and mailing address, and then execute step f); f). Clothing production: processing and manufacturing clothing according to the body size determined by the customer when making the second order; g). The garments are sent out. The garments are sent to the customer according to the contact information provided by the customer when placing the order.
2. The method for using a clothing customization label capable of increasing repurchase rate according to claim 1, characterized in that: The display screen (2) is divided into a name display area (5) and an avatar display area (6), wherein the name display area and the avatar display area respectively display the name and avatar of the subscriber.
3. The method for using a clothing customization label capable of increasing repurchase rate according to claim 1 or 2, characterized in that: The substrate (1) is printed with a QR code (4) which, after being scanned, opens a web page corresponding to the orderer.